How To Market, Sell, and Recruit in “The New Normal”

Raj Qsar and Rachel Holder join Chris Smith & Jimmy Mackin on their latest #WaterCooler roundtable discussion, as they discuss the specific tactics and strategies they are using to navigate “the new normal.”

The best agents are focusing on how to market, sell, and recruit during these unprecedented times. Find out exactly what they are doing day in and day out to stay productive and keep their teams motivated.

CA Governor Releases Updated Industry Guidance – May 2020

On May 7, 2020, Governor Gavin Newsom released updated industry guidance to begin reopening with modifications that reduce risk and establish a safer environment for workers and customers.  Please see information below per covid19.ca.gov

Californians have been staying home and saving lives since the start of our statewide stay-at-home order issued on March 19, 2020. These efforts have allowed the state to move forward on a roadmap for modifying the statewide order. 

We are now in early Stage 2, where retail (curbside and delivery only), related logistics and manufacturing and essential businesses can open. The state is issuing guidance to help these workplaces reopen safely. 

When modifications are advanced and the state’s six indicators show we’ve made enough progress, we can move to the next stage of the roadmap. 

Stage 2 expansion will be phased in gradually. Some communities may move through Stage 2 faster if they are able to show greater progress. Counties that have met the readiness criteria and worked with the California Department of Public Health can open more workplaces as outlined on the County Variance page.

Industry guidance to reduce the risk

California moved into Stage 2 of modifying the state’s Stay-at-Home order on May 8, 2020. Our progress in achieving key public health metrics will allow a gradual re-opening of California’s economy.

We recognize the impact of economic hardship. We must get our economy roaring once again and put paychecks in people’s pockets. But the risk of COVID-19 infection is still real for all Californians and continues to be fatal.

That is why every business should take every step humanly possible to reduce the risk of infection:

  • Plan and prepare for re-opening
  • Make radical changes within the workplace
  • Adjust practices by employees and help educate customers

Below are Guidelines for businesses to follow, if they’re permitted to open. The goal is a safer, environment for workers and customers. Businesses may use effective alternative or innovative methods to build upon the Guidelines.

Review the guidance that is relevant to your workplace, prepare a plan based on the guidance for your industry, and put it into action. 

Before reopening, all facilities must:

  1. Perform a detailed risk assessment and implement a site-specific protection plan
  2. Train employees on how to limit the spread of COVID-19, including how to screen themselves for symptoms and stay home if they have them
  3. Implement individual control measures and screenings
  4. Implement disinfecting protocols
  5. Implement physical distancing guidelines

To provide your input on future industry guidance, fill out the California Recovery Roadmap survey.

It is critical that employees needing to self-isolate because of COVID-19 are encouraged to stay at home, with sick leave policies to support that, to prevent further infection in your workplace. See additional information on government programs supporting sick leave and worker’s compensation for COVID-19.

For specific guidelines pertaining to your industry, visit: https://covid19.ca.gov/roadmap/

COVID-19 Industry Guidance: Real Estate Transactions

As stay at home orders are modified, it is essential that all possible steps be taken to ensure the safety of workers and the public.

This guideline is intended to help people involved in real estate transactions implement their plan to prevent the spread of COVID-19 in the workplace and is summarized from the Guidance for Real Estate Transactions. This summary contains excepts from the full document, referenced above.

This document provides guidance for businesses operating in the real estate industry including sales and rentals of single-family, multi-family, apartment, commercial, and industrial properties to support a safe, clean environment for workers. The guidance is not intended to revoke or repal any employee rights, either statutory, regulatory or collectively bargained, and is not exhaustive, as it does not include county health orders, not is it a substitute for any existing safety and health related regulatory requirements such as those of Cal/OSHA. Stay current on changes to public health guidance and state/local orders, as the COVID-19 situation continues. Cal/OSHA Interim General Guidelines on Protecting Workers from COVID-19 webpage. CDC has additional requirements in their guidance for businesses and employers.

Worksite Specific Plan

  • Establish a written, worksite-specific COVID-19 prevention plan at every facility, perform a comprehensive risk assessment of all work areas, and designate a person at each facility to implement the plan.
  • Identify contact information for the local health department where the facility is located for communication information about COVID-19 outbreaks among employees.
  • Train and communicate with employee representatives on the plan.
  • Regularly evaluate the workplace for compliance with the plan and document and correct deficiencies identified.
  • Investigate any COVID-19 illness and determine if any work-related factors could have contributed to risk of infection. Update the plan as needed to prevent further cases.
  • Identify close contacts (within six feet for 10 minutes or more) of an infected employee and take steps to isolate COVID-19 positive employee(s) and close contacts.
  • Adhere to the guidelines below. Failure to do so could result in workplace illnesses that may cause operations to be temporarily closed or limited.

Shown Properties Specific Plan

  • Establish a written COVID-19 prevention plan to be followed by agents who show properties. Display a set of rules for agents and home viewers at the entrance of the property that are to be a condition of entry. The rules must include instructions to use face coverings and hand sanitizer. It must include instructions to maintain physical distancing and avoid touching surfaces of the shown property. The rules or a link to the rules should be part of online public and MLS listings. Posted rules show be clearly visible and include pictograms.
  • Real estate and rental agents must confirm understanding of the rules with visitors before showing the propetty and provide a digital copy of the COVID-19 prevention plan to clients, appraisers, inspectors, stagers, purchasing agents and contractors and obtain their agreement to follow the plan prior to enterting the property.
  • Regularly evaluate compliance with the plan and document and correct deficiencies identified.

Cleaning and Disinfecting Protocols for Shown Properties

  • Thoroughly clean shown properties and disinfect commonly used surfaces including counters, door and cabinet handles, key lock boxes, keypads, toilets, sinks, light switches, etc. These surfaces must be cleaned and disinfected before and after each showing.
  • During a showing, introduce fresh outside air, for example by opening doors/windows and operating ventilation systems.
  • Instruct employees to wipe down and disinfect equipment that passes between employees and customers, including clipboards and keys, after each use.
  • Provide time for workers to implement cleaning practices before and after shifts. If cleaning is assigned to the worker, they must be compensated for that time.
  • Equip shown properties with proper sanitation products, including hand sanitizer and sanitizing wipes, for use by employees and clients.
  • Provide and strongly recommend clients, real estate licensees, and inspectors to use face coverings and hand sanitizer. Place these items at the property entrance so that people can put them on before entering. Ensure disposable covers are properly discarded after use, for example in a tras bag that is sealed prior to disposal.
  • All people entering a property, including agents, brokers, inspectors, and clients, must wash hands with soap and water immediately upon entry and before touring or inspecting the property, or use hand sanitizer when handwashing facilities are not available.
  • Adjust or modify showings to provide adequate time for regular deep cleaning and disinfecting. If the property is currently occupied, ensure adequate time to disinfect after occupants leave for showings and before and after clients view the property.

Physical Distancing Guidelines for Shown Properties

  • Discontinue holding open houses and showings open to the general public on a walk-in basis; use an appointment or digital sign-in process to control the number of people in the house or property.
  • Ensure current occupants are away from property during showings, consistent with their legal rights.
  • Utilize virtual tours in lieu of open houses via digital technologies, social media, etc. in lieu of property showings whenever possible. If virtual tours are not feasible, limit the number of people present during showings. When a real estate licensee or renter is present, maintain physical distance at all times.
  • Employees and/or contractors must open doorways or other areas of ingress or egress prior to in-person property showings to minimize clients touching surfaces.
  • Real estate licensees should remind clients to maintain physical distancing during showings and refrain from touching handles, switches, pulls, etc.
  • All persons on property for in-person showings should avoid touching knobs, faucets, toilets and toilet handles, light switches, garage door opener buttons, handles and pulls, alarm system controls, fan pulls, remotes, thermostats, switch boxes, gates and gate latches, window locks and sashes, pool coverings, and other such items.
  • Prior to and concluding in-person showings, real estate licensees must disinfect mobility and safety fixtures on the property such as handrails and banisters.
  • All home inspectors and prospective homebuyers who accompany the inspectors should use face coverings while performing on-property inspections. Home inspectors must have access to and utilize soap and hand sanitizer.
  • All information must be delivered electronically. Discontinue providing handouts or other types of promotional or informational materials.

Additional requirements must be considered for vulnerable populations. The real estate industry must comply with all Cal/OSHA standards and be prepared to adhere to its guidance as well as guidance from the Centers for Diseases Control and Prevention (CDC) and the California Department of Public Health (CDPH). Additionally, employers must be prepared to alter their operations as those guidelines change.

Spanish Revival listed at $3.5 million is the priciest listing in Fullerton

An updated Spanish Revival-style estate in Fullerton, once owned by Bridgford Foods Corp. founder Hugh H. Bridgford, has hit the market for $3.5 million.

Currently, it’s the highest-priced home listing on the Multiple Listing Service in the city.

The 5,329-square-foot residence on more than a half-acre lot has five en-suite bedrooms, a media room and a rooftop viewing deck.

Constructed in 1927 and completely remodeled from 2013-15, the home at 401 Cannon Lane retains the look of the era at the same time that it takes a more modern turn. In one direction sits the living room, which features an original Markoff tile fireplace and a parabolic window. Its shape mirrors the arched doorways found throughout the house.  

Other interior features include a formal dining room, family room and large, eat-in kitchen, which boasts Wolf, Sub-Zero and Miele appliances and such designer finishes as Calacatta Gold marble and leathered granite.

There’s also a private office on the ground floor.

The house has two staircases.

Up the grand rotunda entryway’s spiral wrought iron staircase with inlaid Hispano-Moresque Spanish tiles are all but one of the bedrooms, including the 800-square-foot master retreat. It boasts dual Monterey balconies, a walk-in closet and a morning kitchen with a Sub-Zero under-counter refrigerator as well as a spa-like master bathroom with a freestanding tub and a steam shower with multiple heads.

In the backyard, there’s a saltwater swimming pool with zero-edge spa, an outdoor kitchen with a DCS grill, a courtyard and spacious patios, including one near a 12-foot fireplace.

The grounds also boast an expansive lawn and mature trees.

A state-of-the-art Russound sound system, solar power and whole-home Lutron lighting round out the listing.

Raj Qsar and Christina Boladian of The Boutique Real Estate Group hold the listing.

Bridgford, who died in 1992 at age 83, grew his foods brand from a Depression-era butcher shop he opened in San Diego.

The company, headquartered in Anaheim since 1943, specializes in frozen and refrigerated food products, from ready-to-bake bread to sliced salami.

But Bridgford was not the original owner of the Cannon house. According to the current owner, the house was built for the family of A.G. Wright, the owner of a crushing plant called the Orange County Rock Company, Inc.

Original Article via OC REGISTER

By SANDRA BARRERA | sbarrera@scng.com 

Is Listing Your Home During the COVID Outbreak A Good Idea?

Normally, spring in Southern California is an excellent time to list your home for sale.

It’s the time of year when people are ready for a new beginning and planning big life changes. 

Normally.

Right now, the COVID-19 pandemic has led to government orders that range from social distancing to sheltering in place, which has changed life as we know it. When the streets are empty and you haven’t even seen your neighbors in weeks, a big question for would-be sellers remains: Should I even bother to list my house for sale? Here are the pros and cons to consider in these unusual times.

Pro: Right now, homes are STILL ACTUALLY SELLING in all parts of Southern California.

And…they are still selling near, at, or above asking price for many price ranges. Even with showing restrictions in place and virtual open houses flooding the internet, buyers are making legitimate offers and moving forward. We are still poised to help sellers navigate these interesting times.

Pro: Right now, homes are mortgage rates are very low.

In an effort to stimulate the economy, mortgage rates have dropped to new lows — and they could fall even more in the coming weeks. This is good news for potential buyers who were on the hunt before the pandemic hit and might help them continue to feel confident about a home purchase. For sellers, this also could mean that the buyers who do make offers are the most serious about making a purchase. Looking for an amazing lender to assist you? Click Here

Pro: There’s more certainty now than there is about the future.

Economic reports are enough to make anyone feel anxious. However, what we know right now is that there’s a stimulus package coming, many are still working (albeit remotely) and that social distancing measures will be in place for at least the next month or so. Things could get better, or they could get worse and lead to further restrictions. Delaying your home sale runs the risk of potentially missing the window and ending up having to list when the market is down.

22750 Hidden Hills Rd, Yorba Linda, Ca 92887

Pro: Open Houses Are Available Virtually.

Virtual showings may be a great option for sellers and buyers who are serious about social distancing. An excellent agent will be able to make your home’s virtual presence as compelling as it is in-person. Whether it’s via FaceTime, a 3D virtual tour, or a Facebook Watch Party, a virtual open house may just be the perfect answer to showing off your home during the COVID19 crisis. Not only is it a safer option during this time, but it can also be more convenient for those not being able to make the short window that traditional open houses typically offer.

78731 & 78741 Deacon Drive East, La Quinta, CA 92253

Con: You’ll have to find a new place to live.

You’ll have the same issues facing your potential buyer, because you’ll be a potential buyer, too. Even if you do line up a new home, there are possible delays that might necessitate temporary housing (renting an Airbnb, seasonal home, or a short-term rental if you’re even able to) which was much easier to find pre-COVID than it will be right now. Then, there are the actual practical considerations of moving: Will there be movers available to help you out? Will you be able to easily shop for moving supplies (especially if there are travel curfews in place, or if home improvement stores experience delivery delays)? However, there is a silver lining: Some rental owners may be inclined to offer significant rental discounts as their short and long term incomes have also been affected.

Potential Con: Mortgage guidelines are changing more than ever right now 

With some of the potential uncertainty in the market, banks and mortgage brokers and their institutions are possibly changing approval guidelines for purchasers. What does this mean for you? This means you’ll need to be sure to vet the buyer and the lender on your transaction to ensure that no delays occur for your transaction.

The bottom line is that putting your home on the market right now is a calculated risk where the need to sell outweighs any anxiety you may feel about how COVID is affecting the market. With an experienced agent, you can find creative ways to keep your home sale running smoothly (and safely, observing all precautions). 

While we tried to cover the big pros and cons of listing your home during the COVID-19 pandemic… There might be info relevant to our market that can further affect your potential sale. Whether you need a sounding board or advice on how the market is adapting in real-time, we are here to listen to any and all of your concerns.

Give us a call at 714-482-6362 or email us at Info@TheBoutiqueRE.com

COVID-19 Orange County Real Estate Market Report

Our team at The Boutique Real Estate Group has been collecting data and information from the California Association of Realtors (CAR), and will continue to update our reports to help our clients and community better understand the impact of COVID-19 on a statewide and county level.

For the full press release from CAR click here

CA at a glance: March 2020

Statewide, existing, single-family home sales totaled 373,070 in March on a seasonally adjusted annualized rate, down 11.5 percent from February and down 6.1 percent from March 2019.


Despite a dip in housing demand, the statewide median price rose from both the previous month and previous year.  March’s statewide median home price was $612,440, surging past the $600,000 benchmark for the first time in three months, moving up 5.6 percent from February and up 8.3 percent from March 2019.


The statewide Unsold Inventory Index was 2.7 months in March, down from 3.6 months in February and from 3.6 months in March 2019, making it the lowest inventory level in three months.

*The index indicates the number of months it would take to sell the supply of homes on the market at the current rate of sales.

OC at a glance: March 2020

In Orange County, the median sales price of existing single family homes in March 2020 was $882,000 increasing 0.2 percent from $880,000 in February 2020 and 9 percent from $809,500 in March 2019.

Gains in house sales for individual counties, which had been at or near double digits in February, also did an about-face in March.  Orange County posted a 1.6% sales gain, compared with a 34.7% increase in February. 

Yorba Linda mansion of race car driver Graham Rahal asks $8 million

The modern hilltop estate of IndyCar driver Graham Rahal has listed for $8 million in Yorba Linda. (Composite by Sandra Barrera, Southern California News Group; Inset: Getty Images file photo; House: The Boutique Real Estate Group)

IndyCar driver Graham Rahal has put his modern hilltop estate in Yorba Linda on the market for $8 million.

Perched atop one of Orange County’s highest peaks on a 3-acre lot with canyon, city and distant ocean views, the home — built in 2011 for Carlito Jocson, the corporate executive chef and vice president for Yard House restaurants — offers 8,320 square feet of living space with floor-to-ceiling windows, a restaurant-caliber kitchen and an open-concept floor plan.

A flush-mount fireplace warms the living room, which opens to the formal dining area with its multiple Edison bulb chandelier.

There’s also a breakfast room.

Other interior features include a billiards room, a 13-person home theater and a 1,200-bottle wine room.

The spacious master suite boasts his and hers walk-in closets and a spa-like bathroom with a large shower and a separate sunken tub. Floor-to-ceiling windows slide away and pocket into the walls to offer access to the zero-edge infinity swimming pool flanked by two glass-tiled fire pits in the backyard.

According to the design firm DKY Architects, the house was designed to promote “a true indoor-outdoor living and entertaining experience.”

In addition to the pool, there’s a full-size kitchen with ample bar-seating and a wood-fired pizza oven, a basketball court and a meditation garden lined with olive trees.

The drought-tolerant grounds offer plenty of room for a helipad.

A four-car garage, expansive car park and whole-home Crestron system complete the offerings.

Raj Qsar and Christina Boladian of The Boutique Real Estate Group hold the listing.

Rahal, 31, is the son of former racing champ-turned-team owner Bobby Rahal. He’s been driving since 2007. The six-time NTT IndyCar Series winner is married to former drag racing star Courtney Force.

The Rahals are asking 31.3% more than the $6.095 million they paid for the five-bedroom mansion in November 2017, the escrow statement shows.

When they bought their hilltop estate, it was the most expensive home ever sold in the city.

That title now belongs to a hilltop mansion dubbed Satsang, once the location for a shampoo commercial starring Jennifer Lopez. It sold for $9.8 million in February 2019.

By SANDRA BARRERA | sbarrera@scng.com | Los Angeles Daily News

Original link to article: https://www.ocregister.com/2020/04/14/yorba-linda-mansion-of-racecar-driver-graham-rahal-asks-8-million/

10 Questions with Raj Qsar

With so much panic and uncertainty in the world today, I figured there was no better person to interview for this week’s 10 Questions series than my good friend, Raj Qsar. Raj is the owner of The Boutique Real Estate Group based in Orange County, CA. Not only is Raj one of the leading minds in real estate innovation, but he’s not too proud to share everything he knows with the industry he loves to challenge us all to find new ways of doing things. His marketing is a step above the rest (just check out one of his videos) and when it comes to just about anything – I know Raj not only has everyone’s best interests at heart but delivers with a laugh and a smile. Get to know more about Raj here.

With a new “smart” something coming out almost every day, what products amaze and astound you?

Raj-Alyssa.jpg

I am pretty sure you know my answer to this… TikTok. It is not just a dancing app where you are being silly. It truly is addictive. And the skills an individual can learn from mastering the app will carry on for years to come. What you can simply do on TikTok used to take a team of five people to pull off 5 years ago. It also gives you some insight into what is trending and relevant in today’s world.

With a million things happening at any one moment, how do you manage your time?

I am a huge believer in having a schedule and time-blocking chunks of the day. My routine is pretty much the same everyday (for work and my personal life). The details of what I am doing may change, just like a real estate transaction, but the core is the same.

What is something you’re really proud of? Why?

Probably the fact that back in 2008 I decided to take a leap and shoot a video. And not just a video but an actual movie on a listing. This was back before any of us knew how to shoot video on anything. I wanted to be different. I wanted to stand out. I wanted to give our clients the best chance of success on selling their home (which they tried to do several times before they met me). We had no idea of what we were doing or how to cut or edit the video but it was one of the most critical “ah ha” moments in my real estate career.

What’s the best and worst thing about getting older?

Worst – The fact that you are getting older and realizing that you can not control time.
Best – You truly realize who your tribe is over time. The people that stick with you, love you no matter what and want to do time with you. You also realize that life is full of moments with people (not things).  And every moment is what you make of it and is irreplaceable.


How do you relax?
Ever since I was a kid I have loved the ocean. I am not sure why because my parents really do not love the water. I mean my Mom does not know how to swim? But at an early age, they got us all into swim lessons and started taking us to the beach. In Orange County, I love to relax (in the afternoon) on any beach and watch the sunset.

What kind of projects would you like to do more of?
I think there is a huge need in our industry for true camaraderie, especially in leadership. CEO’s helping CEO’s navigate the waters we sail every day. Our industry is so complex and slammed with “what if’s” that it can sometimes be difficult to have a standard way of doing things. So to answer the question, I would love to be able to reach out to more CEO’s and give my time and see where I can assist and have a CEO sounding board where you can throw stuff and see if it sticks.

 What did you want to be when you were a kid?
As you know I went to medical school. So pretty much from college on that’s what I wanted to do, but life does take some interesting turns. I found out by going to medical school it truly was not my calling. It’s a long story on how I eventually landed in real estate but, for now, it is where I belong.

Why do you believe having mentors is so important?
Sometimes I think the world puts people in front of you for a reason. There are some really good people out there and these are the folks you need to cling to. When starting a business there are people who have run your race and finished the course and are willing to share their experience with you. Whether they take on the role of “mentor” or simply “friend” it is these opportunities that make you and your business better. No one business person has all the answers, it is humanly impossible.

What gets you fired up/energized?
It has become a trend that most people in our industry will do the least amount of work possible, put in the least amount of time and try to have the biggest rewards. Our team has become know in Orange County as the cleanup kids (and we are not kids anymore). But basically, when a listing does not sell due to over promises and under delivery, we get the call. This is not a business where your brothers, daughters, next-door neighbors dog sitter who just got licensed should be navigating the sale of someone’s most valuable asset should come into place to save x%. So coming into a listing that has not sold, charging the same amount and delighting our clients is what gets me the most fired up. We recently took a listing that had been listed 5x by 5 of the top brokers in Orange County and we sold it for full price. We truly care and every single listing matters.

Original Post via https://alyssahellman.com/blog/10-questions-with-raj-qsar