Raj Qsar on the state of the luxury market: ‘It’s on fire’

The owner and CEO of The Boutique Real Estate Group in Orange County has seen a significant shift in buyer attitudes since the onset of the pandemic

This spring has been an exceptionally tumultuous one for the luxury market — a pandemic, an initial fear of a market crash and, later, a boom of affluent buyers looking to spend big money on homes in places like Orange County and the Hamptons.

Raj Qsar

Raj Qsar, the owner and CEO of The Boutique Real Estate Group, has been at the forefront of that ride through the unknown. His brokerage, which works with homes from $2 million to upwards of $10 million in Orange County, California, has seen a direct shift in buyer attitudes — from fear and hesitation when the pandemic first hit in March to a present-day focus on finding a home that can be a long-term source of shelter and enjoyment. Money is going toward not just primary and vacation home markets but also home improvements aimed at making a home a personal haven.

“Many dual-income millennials who are making decent money have really changed their perspective,” Qsar told Inman, adding that size and amenities are the hottest trends in real estate. “You can see a definite mindset shift. They’re really coming in and not buying that tiny shack with room for one bed. They want a single-family home with a front yard and a backyard.”

We’ve interviewed Qsar about what his buyers are asking for and how that could shape the future of luxury real estate for years to come.

Inman News: What’s been happening in the Orange County luxury world during the last few weeks?

Raj Qsar: We’ve definitely seen a change in the luxury market. You could even say it’s on fire. It’s picked up a lot, at all price points — $1-$5M, $5-$10M and $10M and up. Buyers and sellers are definitely both in the market. There was a pause at the beginning of the virus just because no one knew what was going to happen. The last two weeks of March were definitely interesting but then things slowly started picking up. In the blink of an eye, the market was back. It’s now the strongest it’s ever been, really.

Is that due to pent-up demand, springtime buyer interest or a combination of both?

We keep hearing about pent-up demand from every news channel. I think there’s a little bit of truth to that but I think that people also, after going through what the country went through and spending so much time locked up inside, just want a nice place. Home offices were gone and now everyone wants a home office again. They’re working from home and want a place to be when the kids are all over. The secondary housing market is strong too because people want a place that they can escape to.

So the initial fear of the pandemic prompting a housing crash has been far from your experience?

That’s right. They’ve been saying that the market is going to crash and that we’re going to go into a recession for the last four or five years. The exact opposite is happening, actually. The market is stronger than ever, and people want to spend money on real estate. The first couple of weeks were a little bit scary, but I really do feel like people want to spend and they want to spend it on their house.

What are some other things that luxury buyers are asking you about?

Pools are back in, outdoor kitchens, outdoor barbecues — anything outdoors. People are putting money into their homes, upgrading with really nice high-end appliances, things like that. Owners want to love their house and everything about it. A lot of stuff that was being put off, like adding another bedroom or bathroom, is back. People are doing whatever they wanted to do.

You’ve observed a big change in buyer priorities?

Yes. Many dual-income millennials who are making decent money have really changed their perspective. You can see a definite mindset shift. They’re really coming in and not buying that tiny shack with room for one bed. They want a single-family home with a front yard and a backyard. All the stuff that wasn’t important has become important again.

Could these buyer preferences alter how future houses are built for years to come?

I think so. There’s definitely a shift in the whole indoor/outdoor space. People want the inside to feel like the outside and the outside to feel like the inside. Living rooms, cabanas, TVs — the stuff that we’re seeing right now is jaw-dropping. The stuff people are doing to their houses, it’s like going to a beach party in Vegas. We’re just a few months into the virus, but the aftermath of it is going to be years and years. People are always going to remember 2020 and being locked up at home. That will influence what they want in their homes.

BY VERONIKA BONDARENKO via Inman News

How To Market, Sell, and Recruit in “The New Normal”

Raj Qsar and Rachel Holder join Chris Smith & Jimmy Mackin on their latest #WaterCooler roundtable discussion, as they discuss the specific tactics and strategies they are using to navigate “the new normal.”

The best agents are focusing on how to market, sell, and recruit during these unprecedented times. Find out exactly what they are doing day in and day out to stay productive and keep their teams motivated.

10 Questions with Raj Qsar

With so much panic and uncertainty in the world today, I figured there was no better person to interview for this week’s 10 Questions series than my good friend, Raj Qsar. Raj is the owner of The Boutique Real Estate Group based in Orange County, CA. Not only is Raj one of the leading minds in real estate innovation, but he’s not too proud to share everything he knows with the industry he loves to challenge us all to find new ways of doing things. His marketing is a step above the rest (just check out one of his videos) and when it comes to just about anything – I know Raj not only has everyone’s best interests at heart but delivers with a laugh and a smile. Get to know more about Raj here.

With a new “smart” something coming out almost every day, what products amaze and astound you?

Raj-Alyssa.jpg

I am pretty sure you know my answer to this… TikTok. It is not just a dancing app where you are being silly. It truly is addictive. And the skills an individual can learn from mastering the app will carry on for years to come. What you can simply do on TikTok used to take a team of five people to pull off 5 years ago. It also gives you some insight into what is trending and relevant in today’s world.

With a million things happening at any one moment, how do you manage your time?

I am a huge believer in having a schedule and time-blocking chunks of the day. My routine is pretty much the same everyday (for work and my personal life). The details of what I am doing may change, just like a real estate transaction, but the core is the same.

What is something you’re really proud of? Why?

Probably the fact that back in 2008 I decided to take a leap and shoot a video. And not just a video but an actual movie on a listing. This was back before any of us knew how to shoot video on anything. I wanted to be different. I wanted to stand out. I wanted to give our clients the best chance of success on selling their home (which they tried to do several times before they met me). We had no idea of what we were doing or how to cut or edit the video but it was one of the most critical “ah ha” moments in my real estate career.

What’s the best and worst thing about getting older?

Worst – The fact that you are getting older and realizing that you can not control time.
Best – You truly realize who your tribe is over time. The people that stick with you, love you no matter what and want to do time with you. You also realize that life is full of moments with people (not things).  And every moment is what you make of it and is irreplaceable.


How do you relax?
Ever since I was a kid I have loved the ocean. I am not sure why because my parents really do not love the water. I mean my Mom does not know how to swim? But at an early age, they got us all into swim lessons and started taking us to the beach. In Orange County, I love to relax (in the afternoon) on any beach and watch the sunset.

What kind of projects would you like to do more of?
I think there is a huge need in our industry for true camaraderie, especially in leadership. CEO’s helping CEO’s navigate the waters we sail every day. Our industry is so complex and slammed with “what if’s” that it can sometimes be difficult to have a standard way of doing things. So to answer the question, I would love to be able to reach out to more CEO’s and give my time and see where I can assist and have a CEO sounding board where you can throw stuff and see if it sticks.

 What did you want to be when you were a kid?
As you know I went to medical school. So pretty much from college on that’s what I wanted to do, but life does take some interesting turns. I found out by going to medical school it truly was not my calling. It’s a long story on how I eventually landed in real estate but, for now, it is where I belong.

Why do you believe having mentors is so important?
Sometimes I think the world puts people in front of you for a reason. There are some really good people out there and these are the folks you need to cling to. When starting a business there are people who have run your race and finished the course and are willing to share their experience with you. Whether they take on the role of “mentor” or simply “friend” it is these opportunities that make you and your business better. No one business person has all the answers, it is humanly impossible.

What gets you fired up/energized?
It has become a trend that most people in our industry will do the least amount of work possible, put in the least amount of time and try to have the biggest rewards. Our team has become know in Orange County as the cleanup kids (and we are not kids anymore). But basically, when a listing does not sell due to over promises and under delivery, we get the call. This is not a business where your brothers, daughters, next-door neighbors dog sitter who just got licensed should be navigating the sale of someone’s most valuable asset should come into place to save x%. So coming into a listing that has not sold, charging the same amount and delighting our clients is what gets me the most fired up. We recently took a listing that had been listed 5x by 5 of the top brokers in Orange County and we sold it for full price. We truly care and every single listing matters.

Original Post via https://alyssahellman.com/blog/10-questions-with-raj-qsar

COVID-19 Response

Dear clients, family, and friends,

During this time, we want you to know that we’re here to help…

💕 Our hearts go out to our families with children with schools shut down, our parents, grand-parents & great grand-parents, our seniors in assisted living, our neighbors at the hospitals, our local businesses struggling and anyone impacted by this pandemic.

🍊 TBREG was born here in The OC in 2013 and many of our agents were born and raised here as well. We are fortunate to know people who may be able to help you out for a trip to the grocery store, watching children or just someone to speak with to get the facts.

😊 You’ll be surprised how many good people are here locally who are happy to help you. They WANT TO HELP! Its time for our community to rally for good.

📲 Call or email us if you need anything. We can be reached at 888-917-8267 or info@TheBoutiqueRE.com. We can see if we are able to assist in some way or know someone who can help. To see how our business and team are operating for the time being, please visit our Instagram or Facebook page.

These are crazy, unprecedented times. Together, we will get through it.

Please stay safe and healthy.

Regards,

The Boutique Real Estate Group 🏡

Lic 01933510

Helpful Links:

CDC – Centers for Disease Control & Prevention

WHO – World Health Organization

NIH – National Institutes of Health

Catch Raj Qsar on CNBC Squawk Box

November 15th, 2019

Catch video pioneer and real estate influencer Raj Qsar on CNBC Squawk Box chatting about the influence of video marketing with his real estate company. Homes selling for more money and faster using highly produced and directed video marketing.

Raj Qsar on CNBC Squawk on The Street

Raj’s story goes a little something like this. Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying or selling process. The Boutique Real Estate Group has invested heavily in bringing all aspects of the real estate experience completely in-house. From custom design, professional staging, architectural photography, award-winning cinematography, and social media to technology, internet optimization, cloud-based transaction management, and global listing syndication. This not only provides The Boutique with complete control of the design, marketing & technology of luxury real estate but also gives them the look & feel of a true boutique marketing agency. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.

How to Sell a House in Southern Calfornia: Make a Movie

The New York Times

By Debra Kamin // Nov. 12, 2019, 1:53 a.m. ET

Shooting a music video to showcase, then sell, a home in West Hollywood, Calif. Production budgets for these films can range from $3,500 to $70,000.Credit…Ariana Drehsler for The New York Times

Raj Qsar is eyeing the sky nervously. It’s early afternoon in Corona Del Mar, Calif., and his six-man camera crew is on the clock only until sunset. But clouds are rolling in fast over this wealthy Southern California neighborhood, and the next scene on today’s docket — a glamorous drive down the Pacific Coast Highway followed by a beachfront double date — is now feeling tricky.

On other film sets, the producer and director might huddle and order a break, or call it a wrap until tomorrow. But Mr. Qsar isn’t a director — he’s a real estate agent. And the star of his film is not a good-looking young actor (although there are four of those on set), but rather, a $1.7 million Orange County home. This short and sudsy film, he hopes, in which two young couples drink wine, play board games and wander through sleek, neat rooms, will do the trick to attract a buyer.

“Telling stories and creating connections with people takes more than just photos,” said Mr. Qsar, who heads a luxury brokerage called The Boutique Real Estate Group. “For us now, it’s all about the power of video.”

Video marketing is not new territory for home sales — wide-angle walk-throughs of staged living rooms and sweeping drone footage of leafy neighborhoods have become common tools in real estate agents’ kits. But cinematic mini-films, complete with paid actors, lighting crews and full-fledged story boards, are something new.

Mr. Qsar began dabbling in cinematic videos in 2008, just two years after leaving his job as a pharmaceutical sales representative to jump into the Orange County housing boom. He came across a wedding videographer who was producing emotionally charged, story-driven films for brides and grooms, and, he says, a light bulb went on.

“I had an idea about telling the story the same way, but as the story of a house,” he said. “One of the things I always tell my clients when they walk through is, ‘Can you see yourself having Christmas dinner here or birthdays and bar mitzvahs here?’ I wanted to really pull out the emotional aspect.”

After putting the wedding videographer on his payroll and investing $20,000 of his own money in video equipment, he made a handful of short film promotions for homes in the $1 million to $2 million range in Orange County, including a four-bedroom Mediterranean-style estate in Villa Park.

On set in Corona del Mar, CA USA
The Boutique Real Estate Group

In that video, images of a young blond wife sitting at a piano and singing Frank Sinatra’s “Summer Wind” are spliced with images of a Porsche-driving husband arriving home from work. As he showers upstairs, the wife ushers in a flock of eager friends and children with balloons and sets up a surprise party by the pool. The song reaches its crescendo, the husband descends the stairs, and there’s his family, there’s a cake, and there’s a sweet, picture-perfect backyard celebration.

When that home sold, for $1.7 million, it set a record as the most expensive home sale ever in Villa Park.

“Once real estate agents started doing high-end video productions, putting in models and actors was a no-brainer,” said Jimm Fox, president of OMM Video Marketing, a Canadian agency that tracks trends in cinematic storytelling. “You’re not just selling an address, you’re selling a lifestyle. And to do that, you need humans.”

Production budgets for these films can range from $3,500 to $70,000. Often the real estate agent is picking up the tab, but in some cases, agents discuss their plans with sellers and agree to split the bill or have the costs added to their fees.

Mr. Fox said the trend for Hollywood-style videos kicked off around 2007 and was a natural progression from the lush but empty footage of staged homes that preceded it.

“Real estate at the high end is always an aspirational sell,” he said. “You want to showcase a lifestyle. So you start shooting homes, and then you add models to make it more vibrant, and very soon you want to turn it into a story.”

The Australian production studio PlatinumHD claims to have been the first to produce these Hollywood-style real estate films. In 2011, the studio helped the trend spread internationally by producing a video for the Queensland-based property management firm Neo Property.

In it, a young woman clad only in a lacy bra and panties and bound to a chair inside a hyper-modern luxury home, makes an emergency call for help and is asked to describe where she is. As she describes the home’s chef’s kitchen and waterfront views, its in-house movie theater and its private elevator, a SWAT team descends to rescue her, led by none other than Neo Property’s real estate agents themselves.

Photo Credit: The Boutique Real Estate Group
446 Morning Canyon Rd, Corona del Mar, CA USA

The film, of course, is as much about the appeal of the model as the home. But by using sex, helicopters and shots of a gleaming red Corvette to sell the property, Neo made it quite clear: In this sort of marketing, peddling a fantasy can help close a deal.

Ben Bacal began adding actors to his listing videos in 2014. The Los Angeles-based agent, a former film student who also dabbles in internet companies and has more than $2 billion in sales to his name, is a fixture on the high-priced home circuit in Hollywood. He offers his clients a professionally produced video for every home he agrees to represent, and he estimates that in 40 percent of those cases, he includes actors and a story line.

Some are sweet: A home in Bel Air, which he listed in March 2016 for $48.5 million, shows a brother and sister channeling their best Ferris Bueller impressions, faking sickness in their custom bedrooms before dashing out to their backyard infinity pool with skyline views after their parents head off to work. (The home sold for $39 million in December 2016.)

Others are more slapstick, like the film for a home on Rising Glen Road in Los Angeles (the house where the actress Brittany Murphy died), in which an adorable corgi named Sherlock Bones inherits the mansion listed for $18.5 million and heads there to live his best canine life. (That home sold in 2017 for $14.5 million.)

In all of Mr. Bacal’s videos, plots are thin but visuals, and humor, are laid on thick. That’s intentional, he says.

“Instead of telling a long dramatic story, I like to pull characters through the house and do something that makes it voyeuristic, where you can see the property. Focusing too much on story takes away from the home,” he said in a phone call from Mykonos, Greece, where he was on vacation. “I’m not Quentin Tarantino.”

His greatest triumph to date is a home on Hillcrest Road in Beverly Hills. Markus Persson, the Swedish video game programmer behind Minecraft, saw the short film that Mr. Bacal produced for the eight-bedroom, 15-bath home, showing two young women arriving in a Rolls-Royce and enjoying the home’s features, which include a candy room and a 24-seat theater. Beyoncé and Jay-Z were also reportedly interested in the property, which was priced at $85 million. Just seven days after seeing the film, Mr. Persson purchased it for $70 million.

Photo Credit: The Boutique Real Estate Group
Kerrigan Ranch, Yorba Linda, CA USA

Mr. Bacal credits his success to his ability to not just create compelling footage, but also to distribute it effectively.

He pours cash into boosting the films on YouTube, advertising them across Facebook, Twitter and LinkedIn and promoting them in the right markets. In Mr. Persson’s case, Mr. Bacal had made the decision to promote the mansion not just in the United States but also in Sweden, a decision that paid off.

“It’s not just about creating a 90-second video. It’s also about knowing how to use video to effectively market that property. And that’s going to mean breaking it up into smaller components and using social media platforms to promote it,” said Mr. Fox, the Canadian marketing executive.

It makes sense that Hollywood-style promotional real estate is hitting a peak in Southern California, said Jonathan Miller, a New York City-based real estate appraiser and consultant. That’s because the high-end market from Los Angeles to San Diego is flush with inventory, creating longer marketing time, reduced foot traffic at open houses and greater competition between agents.

“In a market where there’s escalating supply but still anchored to another time, the sellers are trying to market much more creatively,” Mr. Miller said. In his mind, the sleeker and more expert-looking the video, the more likely it is that the seller is trying to justify a high price tag.

“When I see these videos, or something like a camel at an open house, that’s a clear sign of something that’s overpriced,” he said.

Mr. Qsar, the Orange County real estate agent, produces a video for every home that he represents, spending from $2,500 to the low six figures to produce them. He pays out of his own pocket. While he has had eight-figure listings, most of his sales are in the $1 million to $2 million range.

“Fifteen years ago, I never thought I’d be shooting films,” said Mr. Qsar. “I had a day job and just wanted to sell a couple houses and see what happened. But then I sold 10 and then 15 and 20, and then social media hit, and I thought, ‘O.K., how can I be different?’”

In the hypercompetitive world of Southern California real estate, he said, it’s worth it because his videos give him a definitive edge.

“Our listings are recognizable before they even hit the market, because people see them on social media,” he said. “So now, every time I get together with my team on a house, the first question we ask is, ‘What is the story going to be on this house?’”A version of this article appears in print on Nov. 16, 2019 in The New York Times International Edition. Order Reprints | Today’s Paper | Subscribe


Top 8 Tips for ICLV 2019

Inman Connect Las Vegas.

Bigger. Better. Bolder.

Author: Raj Qsar, The Boutique Real Estate Group

1. Make a list of the people you want to meet “in real life.” Connect is an amazing time to solidify some of those online relationships and connect with people who you admire and respect and make that true emotional connection. Some of the connections I have made at Connect have become lifelong friends of mine. They are the ones I call when I need advice, encouragement or just a plain old kick in the tush! Remember this quote from Brene Brown “What we know matters, but who we know matters more.”  Some of my favorite folks include who can show you the ropes at Inman include: Vanessa Jones Bergmark, Sara Sutachan, Seth Price, Andrew Flachner, Alyssa Hellman, Lynn Johnson, Rob Hahn, Laura BradyChris Smith, Jimmy Mackin, Leigh Brown, Bill Lublin, Celeste Starchild, Katie Lance, Debra Trappen, Valerie Garcia, Joe Schutt, Jay Thompson, Heather Elias, Laura Monroe, Teri Conrad, Audie Chamberlain, Joe Rand, Wendy Forsythe, Sam DeBord, Seth O’Bryne, Jason Cassity, Caroline Pinal, Troy Palmquist & Veronica Figueroa, and so many others….

2.  Attend & be present in as many sessions as you can possibly attend! DO NOT MISS ANYTHING. Specifically, look for the sessions that pull you out of your comfort zone and will challenge you on a personal & professional level. See the full schedule here and meet the speakers here. This year catch Molly Bloom on the main stage sharing the story of “the most exclusive high stakes underground poker game in the world.” 😮

Bonus: Please do not miss CAR’s #womanup on Tuesday at 2pm with Sara Sutachan, Leslie Appleton Young & Debra Trappen. See the full lineup here.

3. Have you joined the Inman Coast to Coast Facebook Group? If not join here for all the latest posts, connections and updates. Hashtag is #ICLV

4.  The Party after the Party! Do I need to say anymore? This is VEGAS! Text “PARTY” to 415-818-1555 (thanks Jessie) to find out about all the parties, after-parties and events at #ICLV. We all know the real fun starts after midnight! So just ask around, jump in an Uber (download app here) or Lyft (download app here) and find out where the action is. Check your email for last-minute invites to all the happening VIP parties and events. If you still can not find the party make sure to DM Joe Schutt or Laurie Weston Davis (they will steer you in the right direction, I promise). If you are looking for the top-secret karaoke party then there is only one name you should know 👉🏼  Notorious.

5. Lobbycon! You have heard all the rumors and it is true! You will find everyone in The Aria’s Lobby Bar (open until 2am) and this is the spot where you will meet the CEO’s, Founders, Presidents, movers & shakers all just “hanging out.” Bring your selfie stick & business cards and make sure to say hi. BTW, when is the next time you will be in the same hotel with folks like Brad Inman, Sherry Chris, Sharran Shrivatsaa, Rich Barton, Glenn Kellman, Robert Refkin, Glenn Sanford, Ryan Gorman, Eric Wu, James Dwiggins, Joel Singer, Leslie Appleton Young & Josh Team.

6.  Get out of the hotel! VEAGS is an amazing city with sights, sounds, history and killer food! Check out this list of The Best Restaurants in Las Vegas via Thrillist. Then catch a show! Or check out some of the worlds best clubs or pool parties. Jump in a helicopter over the grand canyon or do the superman zipline over vegas. Also, everyone loves a good speakeasy and they are all the rage now in Vegas. Here is a great list to tackle.

7. Stay fit and drink a ton of water. It will be over 100 degrees the whole week we are in Vegas and you will be eating, drinking & sitting in a lot of sessions.  Please make sure to stay mentally & physically fit at the hotel gym, or find the local SoulCycle, OrangeTheory, CrossFit Gym, TopGolf or 24 hour fitness. If you are still alive midweek there is a group hitting SoulCycle at The Wynn on Wednesday morning at 7am.

8. Ambassadors. These are the ones who will lead us through the first ICLV. Joe Schutt & Laure Weston Davis have been “in charge” of this program for years now and if you have a question about anything ICLV these are the folks to ask. Have you met them? If not connect with them here.

🔥If you made it this far and are headed to #ICLV please find me in one of the sessions, lobbycon or at one of the after-parties. I would love to connect with you and hear your story.

Raj Qsar, The Boutique Real Estate Group, www.TheBoutiqueRE.com

@rajqsar

@TheBoutiqueRE

@SeriouslyOC

@CounterclockwiseSwirl

Strategies from the Best Creators of Real Estate Listing Videos

Raj Qsar

The Boutique Real Estate Group | Brea, CA

When you watch Raj’s videos, you feel like you’re watching a mini film.  He includes actors and uses a professional video crew.  The goal of each film is not to show you every single little detail of the home, but to help you feel attached to the home by telling a story.  By the end of each listing video, you want to live the life of the actors in the video.  They’re luxurious and they’re adventurous.  EACH VIDEO GIVES YOU A SENSE OF WHAT LIFE COULD BE LIKE IN THE HOME.  This sets Raj apart.

 

September Activities in Orange County!

Summer may be coming to an end, but that doesn’t mean the fun has to!  Here is a list of activities happening throughout Orange County during the month of September! 

Via: Connie Lasley

 

Festival of Arts || Through Sept. 1
The show features the original artwork by 140 award-winning artists from
Orange County.
Time/Place: 650 Laguna Canyon Rd., Laguna Beach
Contact:  www.foapom.com

Pageant of the Masters || Through Sept. 1
Ninety minutes of tableaux vivants (“living pictures”), incredibly faithful re-
creations of classical and contemporary works of art, with real people
posing to look exactly like their counterparts in the original pieces.
Time/Place: 650 Laguna Canyon Rd., Laguna Beach
Contact:  www.foapom.com

Huntington Beach Concert Band Summer Series || Through Sept. 2
Sundays. Bring out your lawn chairs, blankets, and picnic blankets for this
HB tradition. The HB Concert Band hosts a free eleven-week series
featuring various music groups, like concert bands, Latin bands, and hot
swinging big bands.
Time/Place: 5pm / Thomas Ridley Central Park Bandstand
Contact: 714-891-6856 /  www.hbconcertband.org

Dana Point Concerts in the Park || Through Sept. 12
Sundays. A Spirit Garden will be available to purchase alcoholic drinks with
the proceeds benefiting the 5th Marine Regiment Support Group. BBQ food
items will be for available for purchase and the proceeds will benefit the
Dana Point Veterans of Foreign Wars Post 9934.
Time/Place: 3-6pm / Sea Terrace Park: 33501 Niguel Road
Contact: 949-248-3530 /  www.danapoint.org

La Habra Movies in the Park || Through Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday
nights.  Participants should bring their own lawn chairs and blankets and
can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact:  www.lahabracity.com

Hyatt Regency Newport Beach Summer Concert Series || Through Oct. 12
Fridays. Another incredible summer filled with world-class music, fine wine
and dining at the intimate Back Bay Amphitheatre of the Hyatt Regency
Newport Beach.
Time/Place: 7pm / 1107 Jamboree Road
Contact:  http://series.hyattconcerts.com

International Street Fair || Aug. 31-Sept. 2
International foods, crafts, folk dancing and music. Many different ethnic
foods and costume. The Street Fair has become known for the variety of
food reflecting cuisine from around the world. Food, drink, entertainment
and crafts provided.
Time/Place: Fri 5-10pm, Sat & Sun 10am-10pm / Orange Plaza
Contact:  www.orangestreetfair.org

Tall Ships Festival || Sept. 7-9
Live music, art shows and a variety of tasty food. Interactive living-history
encampments including blacksmiths, scrimshaw artists, and the infamous
Port Royal Privateers are sure to entertain and amaze guests of all ages
and are not to be missed. Explore the historic tallships and listen to the
crew share tails of life at sea.
Time/Place: Dana Point Harbor / Ocean Institute
Contact:  www.ocean-institute.org

Friday Fall Flicks || Sept. 7 & 21
Seating is on a grassy field. Bring a blanket or low chair, so you don’t
obstruct viewing. Dress warmly as it may cool down once the sun sets.
Please, no pets, smoking or alcohol. Snacks will be available for purchase.
Time/Place: 7-9pm / Marina Hills Park, Laguna Niguel
Contact: 949-425-5100 /  www.cityoflagunaniguel.org

Dana Point Lobster Fest || Sept. 8
Monarch Beach Sunrise Rotary Club’s Dana Point Lobster Fest. Enjoy
gourmet appetizers, no-host bar, fresh east coast lobster, smoked tri-tip
steak, desserts, live music and dancing.
Time/Place: 4-10pm / Doheny State Beach
Contact:  www.danapointlobsterfest.org

Ballet Repertory Theatre’s Fall Festival || Sept. 8-9
Discover a riveting new contemporary piece by Ballet West Guest
Choreographer Christopher Sellars, enjoy the classic beauty of Swan Lake
Act II, and delight in the exuberance of Expressions, a company creation.
Time/Place: Golden West College Theater, Huntington Beach
Contact: 714-895-8150 /  www.gwctheater.com

Heroes Day Event || Sept. 9
The City of Lake Forest is honoring local heroes who made the ultimate
sacrifice by naming the ball fields at Heroes Park in their honor. The
ceremonies will feature the OCSD Mounted Honor Guard, two OCSD
helicopters and more.
Time/Place: 10am-12pm / Heroes Park
Contact:  www.lakeforestca.gov

Oktoberfest Small Breed Dog Races || Sept. 9-23
Sundays. Come see these small dogs race to the finish line during. Arrive
early and stay for lunch on their dog friendly patio.
Time/Place: 3-4pm / Old World Village, Huntington Beach
Contact: 714-895-8020 /  www.oldworld.ws

Huntington Beach Oktoberfest || Sept. 9-Oct. 28
Every Wednesday through Sunday. Sample Imported German Beers,
Bratwurst, Rotisserie Chicken, Hamburgers, Pork Sandwiches, Strudel,
Pretzels & more.
Time/Place: Old World Festival Hall
Contact:  www.oldworld.ws

Patriot Day Remembrance Ceremony || Sept. 11
Join the City of Rancho Santa Margarita as we pay tribute to those who lost
their lives on September 11, 2001, and observe the National Day of Service
and Remembrance.
Time/Place: 5:30-6pm / Civic Center Plaza, RSM
Contact:  www.cityofrsm.org

Orange County Craft Beer Festival || Sept. 15
This year there will be over 100 breweries serving over 250 craft & import
beers plus awesome food, live entertainment, beer seminars, all at the best
location in Orange County.
Time/Place: 1-4pm / Lake View Park, Orange
Contact:  www.ocbrewhaha.com

Coastal Clean Up Day || Sept. 15
Join us at Doheny to participate in one of the largest volunteer events in the
world as volunteers from up and down the coast join together to remove
trash from our beaches and waterways.
Time/Place: 9am-12pm / Capo Beach Park, Dana Point
Contact:  www.danapointchamber.com

Hometown Heroes Concert || Sept. 15
The concert will be honoring and celebrating La Palma’s own Hometown
Heroes –veterans, active serving military, police and fire personnel for their
tireless service.
Time/Place: 5-7pm / La Palma Central Park
Contact:  www.cityoflapalma.org

Dozynki Harvest Festival || Sept. 15-16
Celebrating Polish culture with food, music dancing and exhibits. Dozynki is
a celebration of thanksgiving after a bountiful harvest that dates back to
16th century Poland. Polish folk dancers in traditional costumes plus
delicious polish food such as freshly prepared stuffed cabbage, traditional
pierogi, authentic Polska Kielbasa and Polish beer.
Time/Place: Pope John Paul II Polish Center, Yorba Linda
Contact: 714-996-8161 /  www.polishcenter.org

Fiestas Patrias Festival and Parade || Sept. 15-16
Celebrates Santa Ana's vibrant Mexican culture with a parade, beer
garden, performers each night, delicious food, vendors, interactive
activities, and exciting carnival rides.
Time/Place: 12-10pm / Santa Ana Civic Stadium
Contact:  www.gandcproductions.com/FiestasPatrias

Balboa Island Carnival/Taste of the Island || Sept. 16
Family Fun, Games, Bungee Jump, Great Food, Pie-Eating Contest, DJ
Music, Wine & Beer Garden, Fashion Walk.
Time/Place: 1-5pm / Marine Avenue
Contact:  www.visitnewportbeach.com

Senior Expo || Sept. 21
Enjoy Life, Be Healthy and Plan for the Future. Raffles, Door Prizes, Health
Screenings, 30+ vendors.
Time/Place: 9am-12pm / 24602 Aliso Creek Road, Laguna Niguel
Contact: 949-425-5151 /  www.cityoflagunaniguel.org

Lions Club Fish Fry & Carnival || Sept. 21-23
Features a parade, carnival, food and car show in Fairview Park. The Fish
Fry is presented to help raise money for local schools, clubs, and other
organizations in the community. Event includes, fish fry, raffle, baby contest
carnival and rides.
Time/Place: Fri 5-9pm, Sat & Sun 12-9pm / Fairview Park, Costa Mesa
Contact:  www.cmnhlions.com

St. NorbertFest || Sept. 21-23
The annual St. Norbertfest (formerly Oktoberfest) continues to grow and
helps to build the parish, school, and the Orange community. There will be
great food, fun games, raffles, exciting rides and awesome entertainment
for everyone.
Time/Place: St. Norbert Catholic Church, Orange
Contact: 714-637-4360 /  www.stnorbertchurch.org

Anaheim Craft and Vintage Fair || Sept. 22
One of a kind handmade items from local crafters. No multi-tiered
marketers. Real art and handmade items! Attention foodies! Food will be
sold, including handmade Eastern European favorites, baked goods and
homemade jam!
Time/Place: 9am-4pm / Annunciation Byzantine Catholic Church, Anaheim
Contact: 714-533-6292 /  www.annunciationbyzantine.org

Cruisin’ For A Cure Car Show || Sept. 22
The world’s largest one day car show dedicated to helping find a cure for
Prostate Cancer. Live music, food and vendors.
Time/Place: 6am-4pm / OC Fair and Expo Center, Costa Mesa
Contact: 949-353-7353 /  www.cruisinforacure.com

J.F. Shea Therapeutic Riding Center Annual BBQ and Family Faire || Sept. 22
Traditional family barbecue in a casual setting featuring live country
western entertainment, activities for children, live and silent auctions and
riding demonstrations.
Time/Place: 4pm / 26284 Oso Road, San Juan Capistrano
Contact: 949-240-8441 /  www.sheacenter.org

Irvine Global Village Festival || Sept. 22
Featuring more than 100 performances representing cultures from around
the world; international cuisine; kids’ crafts and activities; cultural and
religious exhibits; and an international marketplace.
Time/Place: 10am-6pm / Orange County Great Park
Contact: 949-724-6606 /  www.irvinefestival.org

Lantern District Classic Car & Motorcycle Show || Sept. 23
This event is free to the public and will feature hundreds of custom and
classic cars, a motorcycle display, awards, great entertainment, food and
more! Come for the cars, stay for the great dining and shopping!
Time/Place: 10am-3pm / Dana Point Lantern District
Contact: 949-496-1555 /  www.danapointchamber.com

Race for the Cure Orange County || Sept. 23
Susan G. Komen Orange County’s signature fundraising event to provide
local breast health services and fund national breast cancer research.
Time/Place: 6:30am-12pm / Fashion Island, Newport Beach
Contact: 714-957-9157 x26 /  www.komenoc.org/race

Ohana Fest || Sept. 28-29
Craft beer, wine, signature cocktails, as well as artisan food options from
local restaurants and food trucks will be available all-day long. Ohana will
donate a portion of proceeds to the San Onofre Parks Foundation.
Time/Place: 12-10pm / Doheny State Beach, Dana Point
Contact:  www.ohanafest.com

Battle of the Bands || Sept. 29
Brian Young and the Blues Band Blues Racket Band. Enjoy food from local
restaurants – included with ticket Sip beer, wine and spirits. Win great
prizes in our raffle Support the Ocean Institute in a silent auction.
Time/Place: 5-9pm / Ocean Institute, Dana Point
Contact:  www.sanddollarguild.org/tickets

Taste of Lake Forest || Sept. 29
The Taste of Lake Forest is a great opportunity for Lake Forest restaurants
to promote their unique cuisine to the local and surrounding communities.
Time/Place: 12-3pm / Foothill Ranch Towne Centre Food Festival
Contact: 949-461-3567 /  www.lakeforestbusiness.com

San Juan Capistrano Greek Festival || Sept. 29-30
Greek food, live Greek music and dancing, shopping at the Greek bazaar,
kid friendly activities and exhibits featuring Byzantine icons and traditional
Greek costumes.
Time/Place: 11am-10pm / SJC Community Center
Contact:  www.sjcgreekfest.org

Orange County Children’s Book Festival || Sept. 30
Authors, illustrators, booksellers, animals, storytellers, costumed
characters, train rides, crafts, food and entertainment and much more.
Time/Place: 9:30am-4pm / Orange Coast College, Costa Mesa
Contact: 714-838-4528 /  www.kidsbookfestival.com