The owner and CEO of The Boutique Real Estate Group in Orange County has seen a significant shift in buyer attitudes since the onset of the pandemic
This spring has been an exceptionally tumultuous one for the luxury market — a pandemic, an initial fear of a market crash and, later, a boom of affluent buyers looking to spend big money on homes in places like Orange County and the Hamptons.
Raj Qsar, the owner and CEO of The Boutique Real Estate Group, has been at the forefront of that ride through the unknown. His brokerage, which works with homes from $2 million to upwards of $10 million in Orange County, California, has seen a direct shift in buyer attitudes — from fear and hesitation when the pandemic first hit in March to a present-day focus on finding a home that can be a long-term source of shelter and enjoyment. Money is going toward not just primary and vacation home markets but also home improvements aimed at making a home a personal haven.
“Many dual-income millennials who are making decent money have really changed their perspective,” Qsar told Inman, adding that size and amenities are the hottest trends in real estate. “You can see a definite mindset shift. They’re really coming in and not buying that tiny shack with room for one bed. They want a single-family home with a front yard and a backyard.”
We’ve interviewed Qsar about what his buyers are asking for and how that could shape the future of luxury real estate for years to come.
Inman News: What’s been happening in the Orange County luxury world during the last few weeks?
Raj Qsar: We’ve definitely seen a change in the luxury market. You could even say it’s on fire. It’s picked up a lot, at all price points — $1-$5M, $5-$10M and $10M and up. Buyers and sellers are definitely both in the market. There was a pause at the beginning of the virus just because no one knew what was going to happen. The last two weeks of March were definitely interesting but then things slowly started picking up. In the blink of an eye, the market was back. It’s now the strongest it’s ever been, really.
Is that due to pent-up demand, springtime buyer interest or a combination of both?
We keep hearing about pent-up demand from every news channel. I think there’s a little bit of truth to that but I think that people also, after going through what the country went through and spending so much time locked up inside, just want a nice place. Home offices were gone and now everyone wants a home office again. They’re working from home and want a place to be when the kids are all over. The secondary housing market is strong too because people want a place that they can escape to.
So the initial fear of the pandemic prompting a housing crash has been far from your experience?
That’s right. They’ve been saying that the market is going to crash and that we’re going to go into a recession for the last four or five years. The exact opposite is happening, actually. The market is stronger than ever, and people want to spend money on real estate. The first couple of weeks were a little bit scary, but I really do feel like people want to spend and they want to spend it on their house.
What are some other things that luxury buyers are asking you about?
Pools are back in, outdoor kitchens, outdoor barbecues — anything outdoors. People are putting money into their homes, upgrading with really nice high-end appliances, things like that. Owners want to love their house and everything about it. A lot of stuff that was being put off, like adding another bedroom or bathroom, is back. People are doing whatever they wanted to do.
You’ve observed a big change in buyer priorities?
Yes. Many dual-income millennials who are making decent money have really changed their perspective. You can see a definite mindset shift. They’re really coming in and not buying that tiny shack with room for one bed. They want a single-family home with a front yard and a backyard. All the stuff that wasn’t important has become important again.
Could these buyer preferences alter how future houses are built for years to come?
I think so. There’s definitely a shift in the whole indoor/outdoor space. People want the inside to feel like the outside and the outside to feel like the inside. Living rooms, cabanas, TVs — the stuff that we’re seeing right now is jaw-dropping. The stuff people are doing to their houses, it’s like going to a beach party in Vegas. We’re just a few months into the virus, but the aftermath of it is going to be years and years. People are always going to remember 2020 and being locked up at home. That will influence what they want in their homes.
With so much panic and uncertainty in the world today, I figured there was no better person to interview for this week’s 10 Questions series than my good friend, Raj Qsar. Raj is the owner of The Boutique Real Estate Group based in Orange County, CA. Not only is Raj one of the leading minds in real estate innovation, but he’s not too proud to share everything he knows with the industry he loves to challenge us all to find new ways of doing things. His marketing is a step above the rest (just check out one of his videos) and when it comes to just about anything – I know Raj not only has everyone’s best interests at heart but delivers with a laugh and a smile. Get to know more about Raj here.
With a new “smart” something coming out almost every day, what products amaze and astound you?
I am pretty sure you know my answer to this… TikTok. It is not just a dancing app where you are being silly. It truly is addictive. And the skills an individual can learn from mastering the app will carry on for years to come. What you can simply do on TikTok used to take a team of five people to pull off 5 years ago. It also gives you some insight into what is trending and relevant in today’s world.
With a million things happening at any one moment, how do you manage your time?
I am a huge believer in having a schedule and time-blocking chunks of the day. My routine is pretty much the same everyday (for work and my personal life). The details of what I am doing may change, just like a real estate transaction, but the core is the same.
What is something you’re really proud of? Why?
Probably the fact that back in 2008 I decided to take a leap and shoot a video. And not just a video but an actual movie on a listing. This was back before any of us knew how to shoot video on anything. I wanted to be different. I wanted to stand out. I wanted to give our clients the best chance of success on selling their home (which they tried to do several times before they met me). We had no idea of what we were doing or how to cut or edit the video but it was one of the most critical “ah ha” moments in my real estate career.
What’s the best and worst thing about getting older?
Worst – The fact that you are getting older and realizing that you can not control time. Best – You truly realize who your tribe is over time. The people that stick with you, love you no matter what and want to do time with you. You also realize that life is full of moments with people (not things). And every moment is what you make of it and is irreplaceable.
How do you relax? Ever since I was a kid I have loved the ocean. I am not sure why because my parents really do not love the water. I mean my Mom does not know how to swim? But at an early age, they got us all into swim lessons and started taking us to the beach. In Orange County, I love to relax (in the afternoon) on any beach and watch the sunset.
What kind of projects would you like to do more of? I think there is a huge need in our industry for true camaraderie, especially in leadership. CEO’s helping CEO’s navigate the waters we sail every day. Our industry is so complex and slammed with “what if’s” that it can sometimes be difficult to have a standard way of doing things. So to answer the question, I would love to be able to reach out to more CEO’s and give my time and see where I can assist and have a CEO sounding board where you can throw stuff and see if it sticks.
What did you want to be when you were a kid? As you know I went to medical school. So pretty much from college on that’s what I wanted to do, but life does take some interesting turns. I found out by going to medical school it truly was not my calling. It’s a long story on how I eventually landed in real estate but, for now, it is where I belong.
Why do you believe having mentors is so important? Sometimes I think the world puts people in front of you for a reason. There are some really good people out there and these are the folks you need to cling to. When starting a business there are people who have run your race and finished the course and are willing to share their experience with you. Whether they take on the role of “mentor” or simply “friend” it is these opportunities that make you and your business better. No one business person has all the answers, it is humanly impossible.
What gets you fired up/energized? It has become a trend that most people in our industry will do the least amount of work possible, put in the least amount of time and try to have the biggest rewards. Our team has become know in Orange County as the cleanup kids (and we are not kids anymore). But basically, when a listing does not sell due to over promises and under delivery, we get the call. This is not a business where your brothers, daughters, next-door neighbors dog sitter who just got licensed should be navigating the sale of someone’s most valuable asset should come into place to save x%. So coming into a listing that has not sold, charging the same amount and delighting our clients is what gets me the most fired up. We recently took a listing that had been listed 5x by 5 of the top brokers in Orange County and we sold it for full price. We truly care and every single listing matters.
As I walked into the lobby of the Cheddar Los Angeles TV building in #hollywood this morning I was hit with a huge neon sign that read, “do what you love.” 💡 My mind travels 100 MPH in a 55 MPH world so it is difficult to pause, reflect and take it all in and realize that I am doing what I love. So I made the most of my 6 minutes on the air today with co-hosts Max Godnick and Alyssa Julya Smith on CheddarTV 📺 chatting about my journey in real estate, video marketing, and social media. When we were done I just wanted more. I was like, “it’s over? Ask me more?” So what’s next? Video clip coming soon… 😉
Raj Qsar is eyeing the sky nervously. It’s early afternoon in Corona Del Mar, Calif., and his six-man camera crew is on the clock only until sunset. But clouds are rolling in fast over this wealthy Southern California neighborhood, and the next scene on today’s docket — a glamorous drive down the Pacific Coast Highway followed by a beachfront double date — is now feeling tricky.
On other film sets, the producer and director might huddle and order a break, or call it a wrap until tomorrow. But Mr. Qsar isn’t a director — he’s a real estate agent. And the star of his film is not a good-looking young actor (although there are four of those on set), but rather, a $1.7 million Orange County home. This short and sudsy film, he hopes, in which two young couples drink wine, play board games and wander through sleek, neat rooms, will do the trick to attract a buyer.
“Telling stories and creating connections with people takes more than just photos,” said Mr. Qsar, who heads a luxury brokerage called The Boutique Real Estate Group. “For us now, it’s all about the power of video.”
Video marketing is not new territory for home sales — wide-angle walk-throughs of staged living rooms and sweeping drone footage of leafy neighborhoods have become common tools in real estate agents’ kits. But cinematic mini-films, complete with paid actors, lighting crews and full-fledged story boards, are something new.
Mr. Qsar began dabbling in cinematic videos in 2008, just two years after leaving his job as a pharmaceutical sales representative to jump into the Orange County housing boom. He came across a wedding videographer who was producing emotionally charged, story-driven films for brides and grooms, and, he says, a light bulb went on.
“I had an idea about telling the story the same way, but as the story of a house,” he said. “One of the things I always tell my clients when they walk through is, ‘Can you see yourself having Christmas dinner here or birthdays and bar mitzvahs here?’ I wanted to really pull out the emotional aspect.”
After putting the wedding videographer on his payroll and investing $20,000 of his own money in video equipment, he made a handful of short film promotions for homes in the $1 million to $2 million range in Orange County, including a four-bedroom Mediterranean-style estate in Villa Park.
In that video, images of a young blond wife sitting at a piano and singing Frank Sinatra’s “Summer Wind” are spliced with images of a Porsche-driving husband arriving home from work. As he showers upstairs, the wife ushers in a flock of eager friends and children with balloons and sets up a surprise party by the pool. The song reaches its crescendo, the husband descends the stairs, and there’s his family, there’s a cake, and there’s a sweet, picture-perfect backyard celebration.
When that home sold, for $1.7 million, it set a record as the most expensive home sale ever in Villa Park.
“Once real estate agents started doing high-end video productions, putting in models and actors was a no-brainer,” said Jimm Fox, president of OMM Video Marketing, a Canadian agency that tracks trends in cinematic storytelling. “You’re not just selling an address, you’re selling a lifestyle. And to do that, you need humans.”
Production budgets for these films can range from $3,500 to $70,000. Often the real estate agent is picking up the tab, but in some cases, agents discuss their plans with sellers and agree to split the bill or have the costs added to their fees.
Mr. Fox said the trend for Hollywood-style videos kicked off around 2007 and was a natural progression from the lush but empty footage of staged homes that preceded it.
“Real estate at the high end is always an aspirational sell,” he said. “You want to showcase a lifestyle. So you start shooting homes, and then you add models to make it more vibrant, and very soon you want to turn it into a story.”
The Australian production studio PlatinumHD claims to have been the first to produce these Hollywood-style real estate films. In 2011, the studio helped the trend spread internationally by producing a video for the Queensland-based property management firm Neo Property.
In it, a young woman clad only in a lacy bra and panties and bound to a chair inside a hyper-modern luxury home, makes an emergency call for help and is asked to describe where she is. As she describes the home’s chef’s kitchen and waterfront views, its in-house movie theater and its private elevator, a SWAT team descends to rescue her, led by none other than Neo Property’s real estate agents themselves.
The film, of course, is as much about the appeal of the model as the home. But by using sex, helicopters and shots of a gleaming red Corvette to sell the property, Neo made it quite clear: In this sort of marketing, peddling a fantasy can help close a deal.
Ben Bacal began adding actors to his listing videos in 2014. The Los Angeles-based agent, a former film student who also dabbles in internet companies and has more than $2 billion in sales to his name, is a fixture on the high-priced home circuit in Hollywood. He offers his clients a professionally produced video for every home he agrees to represent, and he estimates that in 40 percent of those cases, he includes actors and a story line.
Some are sweet: A home in Bel Air, which he listed in March 2016 for $48.5 million, shows a brother and sister channeling their best Ferris Bueller impressions, faking sickness in their custom bedrooms before dashing out to their backyard infinity pool with skyline views after their parents head off to work. (The home sold for $39 million in December 2016.)
Others are more slapstick, like the film for a home on Rising Glen Road in Los Angeles (the house where the actress Brittany Murphy died), in which an adorable corgi named Sherlock Bones inherits the mansion listed for $18.5 million and heads there to live his best canine life. (That home sold in 2017 for $14.5 million.)
In all of Mr. Bacal’s videos, plots are thin but visuals, and humor, are laid on thick. That’s intentional, he says.
“Instead of telling a long dramatic story, I like to pull characters through the house and do something that makes it voyeuristic, where you can see the property. Focusing too much on story takes away from the home,” he said in a phone call from Mykonos, Greece, where he was on vacation. “I’m not Quentin Tarantino.”
His greatest triumph to date is a home on Hillcrest Road in Beverly Hills. Markus Persson, the Swedish video game programmer behind Minecraft, saw the short film that Mr. Bacal produced for the eight-bedroom, 15-bath home, showing two young women arriving in a Rolls-Royce and enjoying the home’s features, which include a candy room and a 24-seat theater. Beyoncé and Jay-Z were also reportedly interested in the property, which was priced at $85 million. Just seven days after seeing the film, Mr. Persson purchased it for $70 million.
Mr. Bacal credits his success to his ability to not just create compelling footage, but also to distribute it effectively.
He pours cash into boosting the films on YouTube, advertising them across Facebook, Twitter and LinkedIn and promoting them in the right markets. In Mr. Persson’s case, Mr. Bacal had made the decision to promote the mansion not just in the United States but also in Sweden, a decision that paid off.
“It’s not just about creating a 90-second video. It’s also about knowing how to use video to effectively market that property. And that’s going to mean breaking it up into smaller components and using social media platforms to promote it,” said Mr. Fox, the Canadian marketing executive.
It makes sense that Hollywood-style promotional real estate is hitting a peak in Southern California, said Jonathan Miller, a New York City-based real estate appraiser and consultant. That’s because the high-end market from Los Angeles to San Diego is flush with inventory, creating longer marketing time, reduced foot traffic at open houses and greater competition between agents.
“In a market where there’s escalating supply but still anchored to another time, the sellers are trying to market much more creatively,” Mr. Miller said. In his mind, the sleeker and more expert-looking the video, the more likely it is that the seller is trying to justify a high price tag.
“When I see these videos, or something like a camel at an open house, that’s a clear sign of something that’s overpriced,” he said.
Mr. Qsar, the Orange County real estate agent, produces a video for every home that he represents, spending from $2,500 to the low six figures to produce them. He pays out of his own pocket. While he has had eight-figure listings, most of his sales are in the $1 million to $2 million range.
“Fifteen years ago, I never thought I’d be shooting films,” said Mr. Qsar. “I had a day job and just wanted to sell a couple houses and see what happened. But then I sold 10 and then 15 and 20, and then social media hit, and I thought, ‘O.K., how can I be different?’”
In the hypercompetitive world of Southern California real estate, he said, it’s worth it because his videos give him a definitive edge.
“Our listings are recognizable before they even hit the market, because people see them on social media,” he said. “So now, every time I get together with my team on a house, the first question we ask is, ‘What is the story going to be on this house?’”A version of this article appears in print on Nov. 16, 2019 in The New York Times International Edition. Order Reprints | Today’s Paper | Subscribe
You can not make this stuff up! If you have 60 minutes then please hit the play button. If you know Keith Saarloos or Raj Qsar you will not want to miss this epic LOVE FEST! Two guys who are doing something they are NOT supposed to be doing. I will personally call this episode Passion in a Bottle Part 2.
📺 Super exciting day for us over here at The Boutique Real Estate Group as our TV Premier of House Hunters on HGTV aired nationwide. Tune in and watch as we tour a few homes in Yorba Linda, CA with our amazingly talented buyers Wesley & Hannah Newburg. Special thanks to everyone involved in the production of this fun show.
We were recently recognized as #14 of Property Spark’s top 100 Real Estate Slogans in 2018!
Top 100 Real Estate Slogans In 2018
These remarkably talented real estate agents and brokerages have summed up their real estate value in a few words. Here are the best real estate slogans for 2018.
A good real estate slogan is important for professional or personal branding and creates an emotional connection with potential clients. It can help you stand out in a crowd and set you apart from everyone else. We have gathered the best real estate slogans from the top professionals in the industry. Below, we present to you the Top 100 Real Estate Slogans In 2018!
When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in 4 words or less?
The amazingly talented agents, teams, and brokerages on this list have…
That’s why we chose them as having the best real estate slogans and taglines for 2018.
Another Los Angeles startup, Raj Qsar’s the Boutique has competitors that might make lesser brokers run for the hills. (Just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly, and accessible, but still ticks all the boxes that well heeled homeowner’s and buyers need from their agents.
Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.
That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store… That means a softer edge than the hard charging Manhattan real estate cliche makes perfect sense here.
That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom”. It manages to bring together business acumen and the laid back vibe a beach town offers vacationers.
3. “Move to What Moves You”
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the ‘Our Agent of Change Will Move You” tagline in our featured image to ‘Move What Moves You” it’s abundantly clear that Halstead too the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second instagram worthy cool that characterizes so many great brands today.
Having risen from a humble background to become the number one sales team in Los Angeles, and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life then counsel them on getting a great new place to live?
5. “A home changes everything”
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from Docusign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelter…
Sadly when it comes to real estate the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just okay experiences with other brokerages. What if your real estate experience could have been ever better?
7.“Client Focused. Results Driven.™”
In the world of New York City real estate, Dolly lenz stands alone. Sure, there are a ton of “million dollar” brokers strutting down Park Avenue staring at their iphones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, here real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients, as well as their passion for closing. No easy feat, especially in 4 short words.
When your market is multi billion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service, that’s easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the Guinness book of world records for most homes sold in one year; and astonishing 3,556 homes closed last year!
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets
Inclusions and Ranking (Subjective Data)
Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:
• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)
With that being said, let’s get into the top list! Enjoy!
#30: SelectRE Boston – Real Estate Brokerage Firm
Do you want a brokerage that’s a 100% honest with you, who knows the ins and outs of the Boston real estate, and someone who instantly responds back to your inquiries? Well, look no further and say hello to SelectRE Boston. One thing we admire about them is their Facebook page. They update it each day with articles or new listings. If you like what you see, don’t be hesitant to contact them!
#29: The Keyes Company
The Keyes Company is a real estate company that possesses a sea of information based on real estate. They believe that their business is more than just about real estate and treat all of their clients like their family. Their goal is to meet all of their clients’ real estate wants and needs and to make sure to do just that for each one of them! Check out their social media pages and you won’t regret it!
#28: Hatch Realty
Hatch Realty is a real estate brokerage you should check out, especially if you live in North Dakota. For the people who have used Hatch Realty’s services, they have been nothing less than pleased, and this shows on their Facebook page, which has 146 5-star ratings out of 149 total reviews. Check out Hatch Realty on all of their social media accounts now!
#27: Nexus Realty International
Providing quality representation in residential and commercial real estate, Nexus Realty International is known for their great customer service team and sales team all over the globe. They actively update their pages with new posts/content. Who knows, maybe you’ll find your dream home with them.
#26: Gad Realty NYC – A New York Real Estate Brokerage
Gad Realty NYC is not only a top real estate brokerage but a unique brokerage as well. Gad Realty operates in New York City and is multilingual with its agents being fluent in Chinese, English, French, Hebrew, Italian, and Spanish. They also offer career advice and tips, along with blogs on their website and decor services for apartments. Check out Gad Realty NYC!
From Toronto, Ontario in Canada, Cityscape is a top brokerage on social media. Cityscape has over 50 years of experience in the business and you should check out their social media for promos, blogs and other resources which can also be accessed from their mobile app.
#24: Pacific Union Real Estate
Pacific Union Real Estate is an established brokerage that believes in providing their clients with international reach. They have over 1,700 real estate agents service clients everywhere. If you want to see some aesthetically pleasing photos of homes, check out their social media pages!
#23: Howard Hanna New York
Being around since 1957, Howard Hanna New York has grown exponentially even being listed as one of the largest real estate brokerages back in 2015. Being an established real estate firm for almost 60 years, they have been able to quickly grasp how to market effectively using social media. They’ve accumulated a total following of over 180,00 people on Facebook, Instagram and Twitter. Judging by this, they aren’t newbies to social media.
#22: City Living Detroit
Whether you’re looking to buy or sell a home, City Living Detroit has the experience and expertise to handle all of your real estate wants and needs. Their mission is to utilize the skills and knowledge possessed by their team of real estate professionals to the best of their ability and to assist other in the process. They are a great team to work with and you can see this on their social media pages!
#21: EWM Realty International
EWM Realty International was founded in 1964 and has been selling some of Florida’s most gorgeous real estate properties. Their team consists of true professionals who understand the real estate trends in Florida like no other. Professionalism, excellence and integrity are just some of the amazing qualities which they are recognized for, as well as their social media presence!
#20: Royal LePage Canada
Royal LePage Canada is one of, if not Canada’s most popular real estate brokerage with an organization of over 17,000 real estate agents. They have a very resourceful website that contains real estate news, reports, surveys and more to keep you updated with real estate business in Canada. Check out Royal LePage on social media if you’re interested in purchasing or selling a home in Canada.
#19: ERA Real Estate
Go check out ERA Real Estate’s Facebook! They update us with constant content about everything from videos, blogs, photos and more. You will surely be inspired to purchase in New Jersey after visiting their social media pages.
Beycome is a real estate company in Miami, Florida. They make it possible to list homes on the same sites real estate agents use, even if you are selling privately. They are great at updating their followers about their improvements and accomplishments frequently on social media. They really expand your outreach when selling your own home.
#17: The Canadian Real Estate Association
Although not a brokerage but an association, The Canadian Real Estate Association represents more than 100,000 real estate agents across Canada. CREA is an important organization that connects real estate agents from coast to coast and connects agents with clients from all across the country. They are leaders in the social media world as they have over 47,000 followers in total. This is the way to go!
#16: Cushman & Wakefield
The Cushman & Wakefield team is a team of dedicated and passionate real estate agents that strive to create a positive impact in their clients’ lives by providing them with an amazing and unforgettable real estate experience. They aim to be a responsible partner to their clients. Their experience, devotion and love for their career makes them an awesome candidate for when you’re looking to purchase real estate.
#15: Houlihan Lawrence
With gorgeous photos of residential properties, Houlihan Lawrence’s social media accounts should definitely be on your following list. We are sure once you start following them, you won’t be able to get your eyes off the beautiful home interior photos they have on their Facebook feed!
#14: BOND New York Real Estate
BOND New York Real Estate is one of the largest real estate companies in New York. Their Facebook feed consists of intriguing real estate related blogs and Instagram feed offers absolutely beautiful pictures of homes and condos in New York. They’re social media pages are definitely pages you don’t want to miss out on. So, what are you waiting for?
#13: La Rosa Realty
With nearly 100,000 followers on social media and being one of the top 75 Residential Real Estate firms in the United States, La Rosa Realty must be doing something right! Their social media pages are all about highlighting their agents, giving you an inside look at what happens in the company and inspirational posts, which are guaranteed to get you inspired.
#12: HUD Homes USA
With thousands of followers on social media, you know HUD Homes USA are social media experts. Based in the gorgeous Agoura Hills, California, their feed is quite patriotic to say the least!
#11: William Raveis Real Estate, Mortgage & Insurance
What’s unique about William Raveis is their detailed property listings that include all the information you would need about a property. Their listings are not only detailed, but also absolutely breathtaking. That’s why their social media pages should certainly be checked out.
#10: Cervera Real Estate
Cervera Real Estate is a Florida based family owned and operated real estate company. Their real estate agents are professional, knowledgeable and hard working! They are known for selling some of the most stunning real estate in South Florida and have also managed to sell over 50,000 units. If that’s not amazing then we don’t know what is! Check their social media pages out!
#9: The Boutique Real Estate Group
The Boutique Real Estate Group have thousands of followers on social media, and their feed is filled with ethereal and unreal photos of properties in California. They promise to give the best service to all of their clients and have won a number of awards as real estate influencers, and we totally admire that!
With over 276,000 followers, RE/MAX is an extremely popular real estate brokerage and if you haven’t already visited their social media pages, you’re missing out. RE/MAX operates worldwide and has been one of the top brokerages in the US and Canada since 1999 and also serves internationally. Check out RE/MAX’s website for more information!
#7: Keller Williams Realty
Keller Williams Realty is a popular and well known real estate real estate company that works towards providing clients with easy and stress free real estate experiences. The company began in 1983, so they definitely know what they’re doing when it comes to real estate. They also have a popular social media page which is followed by over 100,000 followers!
#6: Coldwell Banker Real Estate
The legendary brokerage Coldwell Banker is over 100 years old and is one of the top brokerages with over 385,000 followers on social media. Coldwell Banker’s services have been excellent and several top real estate agents from our previous blogs have in fact been a part of this brokerage. Coldwell Banker also has well designed websites for their main page, and their luxury real estate page which you should check out for listings and glamorous properties.
#5: Magnolia Realty
Magnolia Realty delivers stunning professional photos, directing you to dream like properties. These homes in Waco, Texas are jaw-dropping, from massive pools to lavish kitchens. Take a look at what Magnolia Realty has to offer today!
#4: The Agency
The Agency is a full-service, luxury real estate brokerage company that represents clients worldwide. They are both well known and well liked by many. Their mission is to revamp and advance the experience of buying and selling real estate through collaboration, innovation, and integrity. Their team is professional and hardworking which is why they are so great at what they do!
#3: Douglas Elliman
Douglas Elliman is the fourth largest real estate company in the United States. This company has a huge following on their Instagram and Facebook pages with posts of stunning property listings, blogs and company accomplishments. Their social media pages are definitely worth checking out!
Whether you’re buying or selling a house, Redfin is the smart way to go. They incorporate great features for users buying a house, making the buyer’s life easy with listings being update every 10 minutes. If you prefer a one on one experience with a real estate agent, that’s possible too. Having an enormous following on social media, you can definitely say they are the experts you’ve been looking for!
#1: Century 21
Century 21 is a global real estate company that owns approximately 7,100 franchised broker offices worldwide. They’re actively working to improve and increase their presence in the market to make themselves prominent worldwide. The company is dedicated to provide clients with the highest quality services and always make sure to satisfy. They have over 560,000 followers on social media, which crowns them the #1 spot as the top brokerage on social media!
We hope you enjoyed our list of the Top 30 Real Estate Brokerages On Social Media in 2018!