Setting a standard for excellence within our industry while fostering meaningful connections with our community and our agents.


For Immediate Release



Gratitude fills my heart as I reflect on the journey that began 11 years ago when The Boutique Real Estate Group was just an idea sketched on a napkin during a journey to a real estate conference in San Francisco. Now, stepping into my 18th year in the industry, I am overwhelmed with thankfulness, excitement, and encouragement.
Owning your own business is a blend of both fulfillment and challenge, a path I’ve walked with deep gratitude. As one of the few independent real estate companies left  in Orange County, we feel immensely blessed to serve our community from within, rooted in the very fabric of our neighborhoods.
Looking back, the road has been a tapestry of experiences – from the exhilaration of closing my first deal in the parking lot of The Yard House Restaurant, to navigating through the complexities of tough real estate markets, economic fluctuations, and continually battling the media, to setting price records on stunning multimillion-dollar homes. Each moment, whether a triumph or a trial, has shaped our journey and helped us grow as one of the top real estate companies in Orange County.
Throughout it all, one constant remains: the bonds we’ve forged with our deeply loyal clients. To each person who has entrusted us with the pivotal task of buying or selling a home, we extend our deepest heartfelt thank you. It’s an honor to play a role in such significant chapters of your lives, and we wouldn’t trade it for anything.
As we commemorate this milestone of 11 years as an independent real estate brokerage, I stand with immense pride knowing that our business has etched a lasting legacy. Beyond merely selling homes, we’ve set a standard for excellence while fostering meaningful connections with our community and our agents who continually go above and beyond each & every day.
To my family, friends, and agents who have stood by me unwaveringly, offering support and encouragement at every turn, I am endlessly grateful. And to all of you who have been with The Boutique from our humble beginnings and continue to stand alongside The Boutique in this journey, your dedication inspires me daily.
A heartfelt thank you extends to each and every one of our clients. Your trust and partnership have been the cornerstone of our success, and we hold each of you dear in our hearts.Here’s to the next chapter, filled with continued growth, shared successes, and deepened connections. Let’s embark on this journey together, penning the next chapters of our story with gratitude, enthusiasm, and an unyielding dedication to pushing our industry daily and fostering immense care for our clients.

Cheers to you all! 



About The Boutique Real Estate Group

The Boutique Real Estate Group The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology, and social media with a unique marketing approach.

The Boutique Media Contact:

Raj Qsar / 714-412-5019 / Raj@TheBoutiqueRE.com


Providence St. Joseph Hospital Golf Tournament

Tee it up for Critical Care

Golf Tournament 2024

Date: Monday, May 13, 2024

Location: Coto de Caza Golf & Racquet Club

For questions, please contact the events team at 714-347-7900 or email sjofoundation@providence.org

We are thrilled to unveil the forthcoming 2024 Providence St. Joseph Hospital Golf Tournament, proudly presented by Centaurus Financial, Inc. Mark your calendars for Monday, May 15, 2024, as we continue the legacy of our esteemed Orange County Business Journal award-winning tournament at the picturesque Coto de Caza Golf & Racquet Club.Having clinched the top spot in 2020 and consistently ranking among the Top 5 from 2021 through 2023, we are eager to maintain this tradition of excellence in 2024.Providence St. Joseph Hospital has been at the forefront of pioneering healthcare technology for over two decades. Renowned for delivering quality care and ensuring patient safety in a mission-driven environment, St. Joseph Hospital stands as one of the nation’s premier healthcare institutions. As we navigate the ever-evolving landscape of technology, our commitment remains unwavering in leading the way to secure the best technologies for optimal patient outcomes.The funds raised from this year’s tournament will be dedicated to supporting the critical care teams at our hospital. Cutting-edge technology plays a pivotal role in enhancing patient care, improving diagnostic accuracy, and increasing the effectiveness of treatments in critical care units.In 2024, we aim to acquire the CT Somatom Force imaging equipment. This state-of-the-art imaging equipment is designed to produce faster, higher quality, and lower-dose CT scans. Furthermore, it offers high-energy capabilities for targeted therapy, ensuring faster, superior quality, and lower-dose treatments.Additionally, in Q4 of 2024, we are set to inaugurate our new Progressive Care Unit, providing an additional 20 beds for critical care patients. This expansion is crucial in addressing the challenges highlighted during the pandemic, ensuring prompt treatment and admission for emergency department patients. The year-over-year increase in patients, from approximately 65,000 in 2014 to 90,551 in 2023, underscores the pressing need for such advancements. The combination of new beds and cutting-edge technology will significantly improve patient outcomes by facilitating swift and accurate diagnoses.Attached, you will find details about various sponsorship opportunities. Please be aware that player spots are exclusively reserved for sponsors initially, with any remaining slots becoming available for individual players later. For inquiries or to secure your sponsorship, please reach out to the events team at the Providence St. Joseph Hospital Foundation office by calling 714-347-7900 or emailing sjofoundation@providence.org. We extend our sincere gratitude for your generous support of the 2024 golf tournament. Your participation will contribute to our ongoing commitment to providing the highest standard of care to our community. We look forward to your involvement in making this event a resounding success.

we are hiring…

graphic designer + office administrator

who you are

Proficient in Illustrator, Photoshop & InDesign
Ability to edit social media videos
Must LOVE helping people
You are not afraid to think outside the box
Creative in nature
Loves Social Media
Has an amazing personality
A phone voice like no other
Licensed Real Estate Salesperson (Definitely a
positive but not a must)

job details

Reports to our team lead & owner
You are the go-between our team & the world
Ability to be the face of The Boutique at our Brea office
Office-based position M-F
Knows Apple & Droid Operating Systems
Designing artwork for use on social media & real
estate marketing
Digitally edits photos & videos
Managing & organizing digital paperwork
Ability to upload to multiple websites

skills are cheap. passoin is priceless.

please email your resume + headshot to info@theboutiquere.com

Broker Spotlight: Raj Qsar, The Boutique Real Estate Group

In the spotlight this week: Meet Raj Qsar, the cabernet-drinking, country music-loving CEO and owner of Orange County, California’s The Boutique Real Estate Group. Find out how he creates once-in-a-lifetime marketing experiences that surprise, delight and win referrals.

Image Provided by Inman News

BY TROY PALMQUIST (March 17, 2022)

Broker Spotlight: Raj Qsar, The Boutique Real Estate Group

Title: CEO, owner

Experience: 16 years

Location: Orange County, California

Brokerage full name: The Boutique Real Estate Group

Team size: 40 agents

Transaction sides: 200+

Sales volume: $250 million

Why Raj Qsar is in the spotlight

After starting out in medical school, Qsar made the move to real estate following a “horrible experience” with the sale of his home. Since then, he has built a business on marketing acumen, offering custom design, professional staging, architectural photography, cinematography, and even feng-shui consultations. He has been featured on CNBC, HGTV, and has been the recipient of scores of awards, including being named a Top Video Influencer on Social Media by BombBomb.

Qsar prides himself on the white-glove service he provides and it shows in his referral rate — 75 percent of The Boutique Real Estate Group’s business comes from past clients and referrals. Their least expensive sale was $20,000 while their most expensive was $20 million.

Qsar has taken the stage at some of the industry’s most prestigious real estate conferences where he speaks on the value of marketing, technology and social media. Find out more about how he maximizes the marketing experience for his clients.

Let’s start at the beginning. How did you get your start in real estate?

I went to medical school and decided to take some time off after my third year. A friend of mine was in the pharmaceutical industry and asked if I wanted to “take some time off” by working for them. They were hiring people with advanced medical degrees.

I did that for about five years before deciding to sell our first home. I hired the local real estate agent who lived on my street. It was a horrible experience. My wife said, “I could do this job and do it way better.” Hence, I sat for my exam and got my license in 2006.

What do you wish more people knew about working in real estate?

Almost eight years ago, I got a call from a friend who had a friend, who wanted to list her home. We were prepared and ready to hustle and sign a potential $1.6 million listing (listing presentation ready, CMA ready, marketing material ready, iPad charged, game face on, and ready to Boutique-ify this listing).

We showed up to this estate home, which governed 30-foot entry doors and the sweetest little lady struggles to open the door. Arms wide open, smile from ear to ear, and just so full of life. As I peer over her shoulder all I see is a baby grand piano sitting in the dining room with views of the backyard, pool and a half-acre lot.

She sat us down in her garage (where she was living — the home was about 4,000 square feet, mind you) and told us her life story. She had us in the palm of her hands. Once we wiped the tears from our eyes she gave us a tour of her home.

As we came to the dining room I asked her who played the piano? Her eyes started watering and you can see the story pouring out of her soul. She said, “My husband.” I asked, “Did he have a favorite song?” She simply said, “The Summer Wind,” by Sinatra.

I asked her if we could do a “mini-movie” in her home with someone playing that song. She said sure but had no idea what we had planned! Hence, the real estate story begins. I had the storyboard for this listing. The vision. The emotion.

We did a casting call for someone who could play the piano, sing “The Summer Wind” and do a little acting. After a few days of screening, we came across a reel of the “blonde gal” you see in the video. She also had a husband who could act and so that fit perfectly into our storyline of a surprise birthday party that she prepared for her ultra-busy husband.

The entire video is her singing “The Summer Wind” as her husband comes home, head down on his phone, and not even noticing all his family and friends in the backyard as he sees a note on the kitchen island and walks outside.

People ask me why we do what we do? Why do we take so much time, money, and thought into one single listing? Why not just do the easy thing — point, shoot, and list? Why do you do appointment-only showings?

Why are you doing a 24-page glossy booklet? Why are you staging the home? Why are you taking three days to shoot content for this home? Why are you doing a 3D tour? Why do you provide 2-dimensional floor plans?

Why did you have a crew of 5 people here? Why did you hire a drone pilot? Why are you spending money on digital ads? Why do you provide booties at the front door?

This single home recorded the highest closed sale in that city for homes of similar characteristics. The highest closing price per square foot in the entire city for the past five years. And the story told from this effort has been mentioned across the country and internationally for the past eight years.

There is literally not a week that goes by that I do not get a text, email or call asking to use this video as an example of real estate marketing. I always say, let me tell you the story of this video before you simply just play the video.

This effort gives our clients the absolute best chance for success, and it is what they deserve. Even if the average days on market is zero, you still do everything and do it right upfront.

Our clients are our clients. They are real. They have their own struggles. Treat them amazingly. Cherish them. Make them feel like they are your only clients. Create beautiful memories from the work that you do.

Capture these moments. Think bigger, and then go big. Pour your passion into everything you do. Love your team (I mean love them). You have one life so live it well.

What are 5 things you’d like readers to know about you and your brokerage?

  1. I am an extrovert and feed off people’s energy.
  2. I love wine. Especially Napa wine. Cabs are my favorite. I even have a wine account on Instagram called CounterClockwiseSwirl to showcase what I am drinking during the week. It’s all just for fun.
  3. I am a huge country music fan. It’s just about all I listen to.
  4. The idea for my company came to me at John Wayne Airport on the way to an Inman Conference. I did not tell anyone but knew I had something unique and special.
  5. I work out five days a week at a local Crossfit gym.

What’s one thing you wish every agent knew?

The other day someone drives by me while I was hanging a sold sign on one of our listings. They said, “Hey, don’t you have people for that?” Then they laughed and drove away.

There is a reason I still hang my own sold sign on all of my listings. It’s a constant reminder to me of how tough yet how rewarding this business can be. This industry is both physically and emotionally challenging all at the same time. It’s no wonder why 90 percent of agents don’t even make it past their first year and 80 percent do not make it to their third year in the business.

Everyone and everything in the “deal” matters. Nothing can be left to chance or luck. From our clients, our staff, our agents, every handshake, every showing, every click of a wine glass, email, text, social media post, print campaign, social strategy, websites, networking events, worldwide listing syndication, conferences, co-operating broker, lender, escrow team, inspectors, every connection we make completely matters.

No home will ever sell itself, and if someone tells you that then find someone who thinks like this. It’s been a blessing to be in this business and even more of a blessing to survive in this business for 16+ years. I have made some truly amazing lifelong friends along the way, and I am truly excited about the future.

Troy Palmquist is the founder and broker of DOORA Properties in Southern California. Follow him on Instagram or connect with him on LinkedIn.

Link Back To Original Article


When it comes to video marketing – Raj Qsar is the king! I had the pleasure of interviewing Raj for our podcast and I loved hearing his story of how he got into real estate. The light bulb moment is really incredible (and funny too!) Raj started in real estate really at the beginning of social media in about 2006 and it’s been incredible to see how he and now his brokerage leverages the power of video marketing and social media.

Listen to the podcast here

We had a great conversation about what is working now for him and how social media and video has made him and his agents stand out heads and tails against the competition. We chat about Facebook and what the early days were like compared to now with Tik Tok and Instagram Reels. So much has changed but so much has stayed the same. Showing up, doing good work, being authentic and having a plan are still the name of the game! 

About Raj:

Raj is the Principal/Owner of The Boutique Real Estate Group in Orange County, CA. He is also a dear friend and sought-after national speaker.

From Raj’s LinkedIn profile, “Our story goes a little something like this. Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying & selling process.”

Additional links:

  • Do you have ideas for topics for our podcast? Email me at katie@katielance.com
  • Visit me at KatieLance.com for more info about my speaking, consulting, and our #GetSocialSmart Academy
  • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

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Click here to view the full transcript of the podcast

Recovery Podcast with Raj Qsar & Alain Kapatashungu

Join Raj Qsar & Alain Kapatashungu

How did Raj Qsar harness social media to position The Boutique Real Estate Group in Orange County? In episode 16 of Recovery, Raj Qsar joins Alain Kapatashungu to talk about the state of the real estate market in Orange County as well as the opportunity that remains to be met. Qsar leads The Boutique Real Estate Group, a boutique real estate brokerage founded in Orange County, CA, that focuses on design, marketing & luxury services. The Boutique has created a culture that spurs collaboration, making Raj Qsar one of the most creative agents in the residential real estate industry, Raj Qsar’s success comes from his early understanding of social media trends and technology. The Boutique Real Estate Group was awarded the following recent awards:

2020 Top Real Estate Brokerage on Social Media

2019 Real Estate Video Influencer Award

2018 Real Estate Video Influencer Award

2018 Top 30 Real Estate Brokerages on Social Media

2018 Overall Winner Pitchfest Best Listing Presentation

2017 The Real Estate Influencer of The Year by Inman News


Subscribe to The Boutique Real Estate Group:

YouTube Channel: http://youtube.com/theboutiquere

Follow The Boutique: Instagram → : https://www.instagram.com/TheBoutiqueRE

Facebook → https://www.facebook.com/TheBoutiqueRE

LinkedIn → https://www.linkedin.com/company/the-…

Twitter → https://twitter.com/TheBoutiqueRE

Raj Qsar on the state of the luxury market: ‘It’s on fire’

The owner and CEO of The Boutique Real Estate Group in Orange County has seen a significant shift in buyer attitudes since the onset of the pandemic

This spring has been an exceptionally tumultuous one for the luxury market — a pandemic, an initial fear of a market crash and, later, a boom of affluent buyers looking to spend big money on homes in places like Orange County and the Hamptons.

Raj Qsar

Raj Qsar, the owner and CEO of The Boutique Real Estate Group, has been at the forefront of that ride through the unknown. His brokerage, which works with homes from $2 million to upwards of $10 million in Orange County, California, has seen a direct shift in buyer attitudes — from fear and hesitation when the pandemic first hit in March to a present-day focus on finding a home that can be a long-term source of shelter and enjoyment. Money is going toward not just primary and vacation home markets but also home improvements aimed at making a home a personal haven.

“Many dual-income millennials who are making decent money have really changed their perspective,” Qsar told Inman, adding that size and amenities are the hottest trends in real estate. “You can see a definite mindset shift. They’re really coming in and not buying that tiny shack with room for one bed. They want a single-family home with a front yard and a backyard.”

We’ve interviewed Qsar about what his buyers are asking for and how that could shape the future of luxury real estate for years to come.

Inman News: What’s been happening in the Orange County luxury world during the last few weeks?

Raj Qsar: We’ve definitely seen a change in the luxury market. You could even say it’s on fire. It’s picked up a lot, at all price points — $1-$5M, $5-$10M and $10M and up. Buyers and sellers are definitely both in the market. There was a pause at the beginning of the virus just because no one knew what was going to happen. The last two weeks of March were definitely interesting but then things slowly started picking up. In the blink of an eye, the market was back. It’s now the strongest it’s ever been, really.

Is that due to pent-up demand, springtime buyer interest or a combination of both?

We keep hearing about pent-up demand from every news channel. I think there’s a little bit of truth to that but I think that people also, after going through what the country went through and spending so much time locked up inside, just want a nice place. Home offices were gone and now everyone wants a home office again. They’re working from home and want a place to be when the kids are all over. The secondary housing market is strong too because people want a place that they can escape to.

So the initial fear of the pandemic prompting a housing crash has been far from your experience?

That’s right. They’ve been saying that the market is going to crash and that we’re going to go into a recession for the last four or five years. The exact opposite is happening, actually. The market is stronger than ever, and people want to spend money on real estate. The first couple of weeks were a little bit scary, but I really do feel like people want to spend and they want to spend it on their house.

What are some other things that luxury buyers are asking you about?

Pools are back in, outdoor kitchens, outdoor barbecues — anything outdoors. People are putting money into their homes, upgrading with really nice high-end appliances, things like that. Owners want to love their house and everything about it. A lot of stuff that was being put off, like adding another bedroom or bathroom, is back. People are doing whatever they wanted to do.

You’ve observed a big change in buyer priorities?

Yes. Many dual-income millennials who are making decent money have really changed their perspective. You can see a definite mindset shift. They’re really coming in and not buying that tiny shack with room for one bed. They want a single-family home with a front yard and a backyard. All the stuff that wasn’t important has become important again.

Could these buyer preferences alter how future houses are built for years to come?

I think so. There’s definitely a shift in the whole indoor/outdoor space. People want the inside to feel like the outside and the outside to feel like the inside. Living rooms, cabanas, TVs — the stuff that we’re seeing right now is jaw-dropping. The stuff people are doing to their houses, it’s like going to a beach party in Vegas. We’re just a few months into the virus, but the aftermath of it is going to be years and years. People are always going to remember 2020 and being locked up at home. That will influence what they want in their homes.


How To Market, Sell, and Recruit in “The New Normal”

Raj Qsar and Rachel Holder join Chris Smith & Jimmy Mackin on their latest #WaterCooler roundtable discussion, as they discuss the specific tactics and strategies they are using to navigate “the new normal.”

The best agents are focusing on how to market, sell, and recruit during these unprecedented times. Find out exactly what they are doing day in and day out to stay productive and keep their teams motivated.

CA Governor Releases Updated Industry Guidance – May 2020

On May 7, 2020, Governor Gavin Newsom released updated industry guidance to begin reopening with modifications that reduce risk and establish a safer environment for workers and customers.  Please see information below per covid19.ca.gov

Californians have been staying home and saving lives since the start of our statewide stay-at-home order issued on March 19, 2020. These efforts have allowed the state to move forward on a roadmap for modifying the statewide order. 

We are now in early Stage 2, where retail (curbside and delivery only), related logistics and manufacturing and essential businesses can open. The state is issuing guidance to help these workplaces reopen safely. 

When modifications are advanced and the state’s six indicators show we’ve made enough progress, we can move to the next stage of the roadmap. 

Stage 2 expansion will be phased in gradually. Some communities may move through Stage 2 faster if they are able to show greater progress. Counties that have met the readiness criteria and worked with the California Department of Public Health can open more workplaces as outlined on the County Variance page.

Industry guidance to reduce the risk

California moved into Stage 2 of modifying the state’s Stay-at-Home order on May 8, 2020. Our progress in achieving key public health metrics will allow a gradual re-opening of California’s economy.

We recognize the impact of economic hardship. We must get our economy roaring once again and put paychecks in people’s pockets. But the risk of COVID-19 infection is still real for all Californians and continues to be fatal.

That is why every business should take every step humanly possible to reduce the risk of infection:

  • Plan and prepare for re-opening
  • Make radical changes within the workplace
  • Adjust practices by employees and help educate customers

Below are Guidelines for businesses to follow, if they’re permitted to open. The goal is a safer, environment for workers and customers. Businesses may use effective alternative or innovative methods to build upon the Guidelines.

Review the guidance that is relevant to your workplace, prepare a plan based on the guidance for your industry, and put it into action. 

Before reopening, all facilities must:

  1. Perform a detailed risk assessment and implement a site-specific protection plan
  2. Train employees on how to limit the spread of COVID-19, including how to screen themselves for symptoms and stay home if they have them
  3. Implement individual control measures and screenings
  4. Implement disinfecting protocols
  5. Implement physical distancing guidelines

To provide your input on future industry guidance, fill out the California Recovery Roadmap survey.

It is critical that employees needing to self-isolate because of COVID-19 are encouraged to stay at home, with sick leave policies to support that, to prevent further infection in your workplace. See additional information on government programs supporting sick leave and worker’s compensation for COVID-19.

For specific guidelines pertaining to your industry, visit: https://covid19.ca.gov/roadmap/