The Digital ROI in Real Estate According to Raj Qsar
An Interview with Raj Qsar Posted by Farah Ahmed with Docusign
June 3, 2014
An evangelist for digital and social media, Raj Qsar embodies the future of real estate. After 18 years of successful leadership in the industry, Raj strives to inspire realtors to embrace the digital wave. As owner and broker of The Boutique Real Estate Group, he was recognized as one of the Top 100 Most Influential Real Estate Leaders for 2013 by Inman News. Beta Brokerage also highlighted The Boutique Real Estate Group among the 2014 Next Generation Real Estate Brokerages.
We recently chatted with Raj to discover how Digital Transaction Management (DTM) and mobile impact ROI and customer experience.
Let’s talk about ROI. How does DTM and subsequent mobile integrations impact your business results?
To start, we extend our tech savvy to both clients and employees. Digital forms are the foundation of everyone’s experience. DTM molds perfectly to our culture!
I do relish the peace-of-mind afforded by DocuSign for Mobile. With the ability to belocation-independent: you carry your business wherever you go. Successful realtors understand that business runs on the fly, 24/7. With DTM and mobile, we can connect and share relevant information through a single streamlined system.
Thankfully, DTM also minimizes loose e-mail threads and phone calls since everyone involved in the transaction is actually involved in the workflow. Now that is peace-of-mind in action!
How are your customers reacting to DTM?
Digital business has been revolutionary for all parties, but particularly for clients. Previously, closing deals forced endless time and travel that infringed upon everyone’s valuable time. Before realtors had to trek 25 miles round-trip just to sign a single document, and then scan and e-mail the same document to other parties involved in the transaction. DTM has since stripped away this insanity.
Furthermore, it’s a purely intuitive function that anyone can use. Here’s a wild story: I had an offer for a property needing signature. I left a phone message with a client and indicated that we’d discuss and DocuSign later. A short while later, I return to find the offer DocuSigned and ready to go. I was utterly baffled; my client was 85 years old. Apparently, she went online and downloaded DocuSign herself to sign the offer letter. It was just that easy!
How do you see DTM influencing real estate professionals?
In order to be a leader in this industry, real estate professionals have to digitize the experience for both their clients and their teams. They will quickly see the value in social media and communicating with their clients on Twitter or Facebook.
Specifically to DocuSign, the Transaction Rooms will soon be a standard for realtors in managing a fast-paced, transparent and results-oriented practice. It’s quick to integrate and train employees, and it’s a natural boon to customers.
DTM reinforces our values. Clients come first and foremost, and with DTM and mobile we respect their time. For those without DTM, ask yourself “why should your clients run around for you?”
The answer is clear: no one should run around, especially clients.
Looking to the near future, what trends do you think realtors and brokers should keep in mind?
I definitely have three in mind:
- Location Independence – Regardless of location, both clients and realtors should have the opportunity to square away business with their feet in the sand and a mobile device in their lap. Likewise, clients have busy lives that stress the importance of mobility. Paper should not dictate clients’ schedules.
- Transaction Transparency – Everyone involved in the transaction should be involved in the document workflow. It is vital to loop in everyone from lenders, home inspectors all the way to escrow and home insurance. There is no reason to send countless e-mails that are stuffed with PDFs when you can invite everyone to a single transaction.
- Increased Compliance – Instant audit trails enable clean compliance, which is truly imperative as regulations become more stringent. For California, it is essential that all transaction documents are transparent and audit-friendly in order to comply with RE540.
Many thanks to Raj for sharing his snapshot of a fully digital Real Estate group! We hope it inspires realtors consider DTM and learn about DocuSign for Mobile.
How do you think DTM is impacting the real estate industry? Leave your thoughts in the comments below.
Check out Boutique Real Estate Group to learn more!