Tuesday June 17th at 6pm PST catch Raj Qsar, Teri Conrad, Tony Joe & host Michael Thorne for a LIVE episode of Mobile Agent TV right from AREAA Vancouver Luxury Real Estate Conference. This will be EPIC! Watch the show at www.MobileAgentTV.com and follow on Twitter #MATVlive
An Interview with Raj Qsar Posted by Farah Ahmed with Docusign
June 3, 2014
An evangelist for digital and social media, Raj Qsar embodies the future of real estate. After 18 years of successful leadership in the industry, Raj strives to inspire realtors to embrace the digital wave. As owner and broker of The Boutique Real Estate Group, he was recognized as one of the Top 100 Most Influential Real Estate Leaders for 2013 by Inman News. Beta Brokerage also highlighted The Boutique Real Estate Group among the 2014 Next Generation Real Estate Brokerages.
We recently chatted with Raj to discover how Digital Transaction Management (DTM) and mobile impact ROI and customer experience.
Let’s talk about ROI. How does DTM and subsequent mobile integrations impact your business results?
To start, we extend our tech savvy to both clients and employees. Digital forms are the foundation of everyone’s experience. DTM molds perfectly to our culture!
I do relish the peace-of-mind afforded by DocuSign for Mobile. With the ability to belocation-independent: you carry your business wherever you go. Successful realtors understand that business runs on the fly, 24/7. With DTM and mobile, we can connect and share relevant information through a single streamlined system.
Thankfully, DTM also minimizes loose e-mail threads and phone calls since everyone involved in the transaction is actually involved in the workflow. Now that is peace-of-mind in action!
How are your customers reacting to DTM?
Digital business has been revolutionary for all parties, but particularly for clients. Previously, closing deals forced endless time and travel that infringed upon everyone’s valuable time. Before realtors had to trek 25 miles round-trip just to sign a single document, and then scan and e-mail the same document to other parties involved in the transaction. DTM has since stripped away this insanity.
Furthermore, it’s a purely intuitive function that anyone can use. Here’s a wild story: I had an offer for a property needing signature. I left a phone message with a client and indicated that we’d discuss and DocuSign later. A short while later, I return to find the offer DocuSigned and ready to go. I was utterly baffled; my client was 85 years old. Apparently, she went online and downloaded DocuSign herself to sign the offer letter. It was just that easy!
How do you see DTM influencing real estate professionals?
In order to be a leader in this industry, real estate professionals have to digitize the experience for both their clients and their teams. They will quickly see the value in social media and communicating with their clients on Twitter or Facebook.
Specifically to DocuSign, the Transaction Rooms will soon be a standard for realtors in managing a fast-paced, transparent and results-oriented practice. It’s quick to integrate and train employees, and it’s a natural boon to customers.
DTM reinforces our values. Clients come first and foremost, and with DTM and mobile we respect their time. For those without DTM, ask yourself “why should your clients run around for you?”
The answer is clear: no one should run around, especially clients.
Looking to the near future, what trends do you think realtors and brokers should keep in mind?
I definitely have three in mind:
Many thanks to Raj for sharing his snapshot of a fully digital Real Estate group! We hope it inspires realtors consider DTM and learn about DocuSign for Mobile.
How do you think DTM is impacting the real estate industry? Leave your thoughts in the comments below.
Don’t hesitate to connect with Raj on Twitter, Facebook, LinkedIn, and YouTube
Check out Boutique Real Estate Group to learn more!
What does it take to be a Real Estate Rockstar? Join us as Raj shares his realtor mindset and a glance at his journey to becoming a “boutique-ified” Real Estate Rockstar.
Leadership, passion, strategy, and execution are the keys to success according to Raj Qsar. Raj has started The Boutique Real Estate Group in Orange County, California. It is his vision that effective marketing of residential Real Estate be, by nature, complex. Each listing they receive is assigned a best-in-class sales & marketing campaign, and it then receives industry-leading marketing, advertising, social media, interior design, and graphics/design. Each of these pieces come together to create a customized marketing plan for each client and each property. When you partner best-in-class sales & marketing with a digital Real Estate experience, you have one of the most sophisticated, strategic companies in the Real Estate industry. Join us to learn how Raj Qsar and The Boutique Real Estate Group are turning heads everywhere they go!
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Thanks, and keep rockin!
This week, we have a guest post from Raj Qsar, principal and owner of The Boutique Real Estate Group in Orange County, CA, a contributor for Inman News, and one of the Top 100 Most Influential Real Estate Leaders for 2013. His company is one of the most dominant real estate firms in Orange County. They focus heavily on utilizing technology to provide more complete and convenient service to all of their customers.
We had out “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing residential real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction. So in a sense our team has digitized the real estate experience.
Do not get me wrong….We are not robots. We still care, are empathetic and truly love our clients. And because of this love and passion for our clients you will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a 99% paperless office. Our agents & staff are completely mobile and can run an entire real estate transaction from our iPads and iPhones.
Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology with our clients. Our commitment to technology has even allowed us to bring in an in-house Chief Technology Officer, Jeremy Lehman, who can train our agents and enable them to provide this luxury service to our clients.
The world is now on the web – advances in technology are changing the way businesses interact with clients and we understand this process. People are on their smartphones, heads down and focused. The next time you are in line at your local coffee shop just look around. Everyone will be head down and in their phone checking emails, scrolling through a news feed on a social platform or just listening to music. We know we need to be where our clients are, so we can be at the forefront of their minds, and more importantly, not forgotten.
Our clients are on Facebook, Instagram, YouTube, Linked In, Pinterest, Twitter and Four Square. However, the Facebook user is different than the Linked In user, who is totally different than the individual on Instagram.
The Facebook user is more likely to be someone you know so the posts there are geared more like a friend to friend discussion and allows for a targeted ad campaign. The posts on Twitter are 140 characters so its “in & out” with a specific message to an audience. Instagram is one of our favorites and allows a more intimate connection. Newer platforms likeRESAAS allow us to engage with an international audience of real estate professionals. You will see that our content strategy is different depending on the platform, who we are trying to reach, and what message we are trying to push.
When it comes to in-transaction management the mountain of paperwork that needs to happen is insane. You have buyers, sellers, lender, escrow, title, transaction coordinators, home inspectors, termite inspectors and many others who are involved someway or somehow in your transaction. They all have their paperwork and it all needs to be reviewed, understood and communicated to everyone in the transaction.
How do we create our paperwork? What do we create it on? How do we eSign? How do we store this info? How do we share it with everyone? This is the beauty of technology: our ability to create a REAL estate experience like no other with our clients and co-operating brokers.
This is real estate’s new normal for communicating and engaging with our clients to create a streamlined, easy to use & understand process. It did not happen overnight but required dedication, time, and resources devoted to tech to make it happen.
Technology allows us to be a smart office, engage with our clients in positive manner and allow us to create an experience that is evergreen.
You can connect with us at www.theboutiquere.com.
The Boutique Real Estate Group will be headed to The Anaheim Convention Center today to get their tech, mobile, social & networking on. Hosted by Inman News, Agent Reboot is a full day of all things Real Estate and includes some of the most notable names in the industry.
Click here for todays schedule.
The Orange County Ambassadors include: Christopher Pak, Ryan Klusmeyer, Melissa Sims from The Boutique Real Estate Group and Carol Farar, Stacey Smith and Hilda Ramirez.
Catch some amazing speakers as well, including Million Dollar Listing Los Angeles Star, Josh Flagg.
11910 LONE PEAK DRIVE is a Gorgeous Executive Pool Home in the heart of Rancho Cucamonga. Located In a Peaceful Neighborhood This Home Boasts 3,107 square feet of Living Space with 4 Bedrooms + Bonus Room + Office, 3 Full Bathrooms and Full Solar Power. Gourmet Chef’s Kitchen with Solid Surface Quartz Countertops, Stainless Steel Professional Grade Appliances & Center Island with Breakfast Bar. Beautiful Artisan Laid Custom Floors Downstairs with Coordinating Upgraded Carpet & Custom Paint Throughout. Open Concept Floorplan with Kitchen Flowing into an Oversized Family Room with Fireplace and Custom Media Built-Ins, Downstairs Office and Full Bath, Formal Dining Room & Expanded Living Room. All Four Oversized Bedrooms & Bonus Room are upstairs and each includes plantation shutters and ceiling fans. Master Bedroom Features Vaulted Ceilings, Plantation Shutters and Large Master Bathroom with Dual Vanities, Stand-Up Shower and Soaking Tub. Professionally Landscaped with Salt Water Pool, Spa, Waterfall, Outdoor Kitchen with Stainless Steel Appliances, Grassy Area & plenty of room to entertain. Two Car Attached Garage with plenty of room for storage. Home to The New Los Osos High School and Close to Victoria Gardens Shopping Center, Restaurants and Movies. No HOA and No Mello Roos.
Pinch, Zoom & Spin the 360 HD V-Tour Here
Gorgeous Executive Pool Home in Rancho Cucamonga
This home boasts nearly 2500 square feet of luxurious upgrades, including hand scraped hardwood flooring, custom iron staircase, custom built-ins, completely remodeled kitchen with custom cabinetry, professionally designed and remodeled bathrooms, automatic roller window shades in the kitchen, three outdoor patios, gorgeous landscaping with new landscape lighting – all on a quiet cul-de-sac in a gated community. The ground-level master suite offers a large walk-in closet with built-in cabinetry, an electric fireplace for those chilly nights and an amazing shower retreat. Two additional bedrooms on the upper floor, along with a loft and a built-in entertainment center, add appeal to this already amazing home. In addition, the 2-car garage has a built-in workstation and ample cabinetry for storage. Association pools, tennis courts and club house. For a private showing please call Melissa Sims at 714-616-6442.
Everyone always asks? Who owns that big old white house on the hill in Yorba Linda? How much is it worth? Well, that home, 5005 Hidden Glen Ln has just hit the open market at a staggering $20,000,000.00. This home has 9 Bedrooms, 12 Bathrooms, and is over 19,000 square feet in size on over a 1 acre parcel of land at the very heights of Yorba Linda. If you do the math that is $1,033.81 per square foot.
Here is the MLS description from the listing agents on this home:
One of the Most Iconic and Famous Homes in the City of Yorba Linda, CA, known as the Satsang has just been released for sale. This architectural masterpiece visually soars from the 91 FWY & is perched among the highest elevation in the Hidden Hills Estates and boasts Amazing 270 Degree Panoramic Views of Yorba Linda and Catalina Island. The Steel & Glass Panel Construction and Massive 19,346 Square Feet Interior Structure make it one of California’s Most Unique and Stunning Homes. The estate is entirely energy efficient with over eighty solar panels and additional features include an Elegant Ball Room and Center Stage, Enormous Indoor Pool, Fitness Center, Jetted Spa, Sauna, Steam Room, Private Elevator, 12 Seat Theater Room, Coffee & Tea Bar Area & Much More! The exterior grounds are like a Private Resort complete with its own Basketball and Tennis Sport Courts. The Grand Courtyard and Free Flowing Patio Areas can easily entertain several hundred guests with Lush Palm Trees, Manicured Green Grass, Enchanting Water Fountain and relaxing Gazebo. Guests will be able to view the nightly fireworks displays from Disneyland. This One Of A Kind Estate is Incredibly Secluded, Private and Conveniently Located near OC Freeways to make it easily accessible.
For a private showing of this unique home please call Raj Qsar at 714-412-5019 or email Raj@TheBoutiqueRE.com
Laguna Beach is like no other place in Orange County. Take a moment and soak this in. The landscape, culture, people and the colors (ohhh the colors), makes it even hard to compare even to it’s neighboring cities. Even the scent of the ocean is different. The people of Laguna Beach know what I’m talking about, so this may be a odd concept to picture if you’ve never been here before.
But for those of you that live here and had to narrow down the best thing that this city has to offer, what would it be? Would it be the effect that the cool crisp air has across your skin as you open up the door for the first time in the morning? Or what about the grains of sand in between you toes as you walk along the beach? Maybe it’s the sound of the splashing waves as they hit the shore?
For me Laguna Beach is like a botanical garden. So alive, surrounded by diversity as every element changes so subtly. A collection of organic specimens that thrive and flow freely like a poem in harmony. Nothing ever stays the same but nothing really ever changes either.
So have I done it? Have I lost you in translation? Good, because this is the essence that makes Laguna Beach so unique and abstract. Everything that this city has to offer culminates to understanding this concept. But to understand this, you have to come and experience it for yourself. Your path might be different but you will all end up in the same place. You will understand that magnificence is a word that falls short in describing this city and all that it has to offer.
For a private home tour of Laguna Beach please contact Chris Kwon at Chris.Kwon@TheBoutiqueRE.com
Photo Credit: holidays.co.uk
Easter Egg Hunt at the Fullerton YMCA– April 12 from 11am to 2pm at Fullerton YMCA *FREE* More info at: http://bit,ly+/1lrkImB
2014 Egg-Stravaganza at Disneyland- April 10-April 20 (Park Hours.) Search for special hidden “eggs” themed to Disney characters at Disneyland Park and Disney’s California Adventure Park. Have fun exploring the parks hunting for “eggs” that portray Disney Characters! Record your discoveries by placing the corresponding sticker on the specialty themed Egg-Stravaganza map to represent that location. Maps and stickers can be purchased for $4.95, at select merchandise locations. More info at: http://bit.ly/QIGOH2
Easter Egg-Stravaganza at Irvine Park- March 29-April 19 (schedules times.) Held in the Locomotive Loop just behind the train station. You can hunt for eggs, meet the Easter Bunny and enjoy all of the other amenities of Irvine Park. (Bike rentals, wheel boats, etc.) More info (and coupons!) at : http://bit.ly//1pVRhsS
Easter Bunny Activities at South Coast Plaza- March 28-April 19. Ride the carousel, makes crafts and take pictures with the Easter Bunny! More info at: http://bit.ly.1gqUxqO
Easter Egg Hunt at Laguna Hills Community Center- April 12 from 10am-11am. Join Mr. Bunny and friends for some springtime adventure like crafts, an egg hunt, and pictures. More infor at http://bit.ly/1fOUF3Z
Easter Egg Hunt and Family Fun Day in Huntington Beach- April 19 from 9am-2pm. Bring the whole family for live music, games, vendors, photos with the Easter Bunny, face painting, and the popular Easter Hunt. More info at: http://bit.ly/1k3SdOk
Celebrate Easter at Newport Dunes’ Waterfront Resort- April 19 and April 20 (check scheduled times.) A twenty-two year tradition of sand, Easter egg hunting and the Easter Bunny! More info at: http://bit.ly/1h8oiCK
SpEGGtacular Easter in Yorba Linda- April 12 at 9am. 5th Annual Royal Riders Pony Club SpEGGtacular Charity Event. All proceeds will be donated to The Shauna Ann Stuewe Foundation. Ponies, puppies, Easter egg hunt AND Charity? Winner!! More info at: http://bit.ly/PqC7jT
Photo Credit: lovethispic.com
