Orange County Real Estate

18 Inspiring Real Estate Instagram Accounts to Follow

San Clemente Pier

Instagram is a mobile force to be reckoned with. With 400 million users, it’s larger than Twitter, and advertisers report that ads on the service outperform those on other platforms.

But beyond the photo filters, Instagram can also be a new way to generate business. Real estate professionals like Anne Jones, Joyce Rey and Dusty Baker all make Instagram a core part of their branding and marketing efforts. Companies like Windermere and Houlihan Lawrence have turned the service into a powerful new way to promote their listings. And accounts like Haute Residence have built large audiences around their tempting listing photos.

If you’re looking to spruce up your Instagram feed, learn what’s working when it comes to real estate, or simply figure out if the service is right for you, we’ve put together a list of 18 inspirational Instagram accounts worth following.

Have an account we missed? Share it in the comments and we’ll add it to the list.

1. The Boutique Real Estate Group
2. Anne Jones, Windermere
3. Joyce Rey, Joyce Rey Real Estate
4. Dusty Baker, Keller Williams Realty, Montecito, California
5. Chad Carroll, The Chad Caroll Group
6. Nikki Beauchamp, Engel & Volkers New York
7. The Broke Agent
8. Shawn Elliot, Shawn Elliot Luxury Homes & Estates
9. Fredrik Eklund, Douglas Elliman
10. Windermere
11. Live Urban Denver
12. Caroline Gosselin, Prominent Properties
13. Kim Colaprete, Team Diva Real Estate
14. Audie Chamberlain, Lion & Orb
15. Ines Hegedus-Garcia, Team Miamism
16. Marguerite Giguere, Windermere Real Estate
17. Hawai’i Life Real Estate Brokers
18. Houlihan Lawrence 

 

 

We are hiring! // Matchmaker – Inbound Internet & Phone Guru

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Matchmaker position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

TBREG-Matchmaker

We Are Hiring! The Boutique Real Estate Group

OCOM-JobPosting

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Orange County Operations Manager position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

 

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DocuSign for Real Estate with The Boutique Real Estate Group

San Clemente PierThe Boutique Real Estate Group

Corona del Mar, CA

“If you follow us around any real estate trade show, we spend a lot of time talking to vendors about their products. We constantly research better tools and technology to help us better serve clients. Our favorite part is taking a new listing that’s a little ugly and making it look amazing. That’s something we do really well.” THE MARKET – Many of The Boutique’s Orange County clients fall into the luxury market, but every client deserves luxury service and marketing. THE CULTURE – The Boutique spurs collaboration through technology and culture. THE MAN – “I don’t know how many hours I put in. It doesn’t feel like work. That’s one of the elements I’ve always enjoyed.”

Tech-Enhanced Service

The Boutique invests heavily in telling the story of every home, believing beautiful design evokes a connection between client, agent, and the home-buying process. The Boutique focuses on providing best-in-class service through a combination of great habits, great marketing, and bleeding-edge technology. Incredible service and marketing are key ingredients in the success of The Boutique. And a large amount of credit belongs to technology and systems that support: Convenience – “If you give clients a choice—do the paperwork now at the house, or wait and I’ll come by tomorrow? One hundred percent of my clients say right now. And they’re not all 30 years old.” Service – “It makes your job, your agent’s job, and your client’s life easier. You’ll never hear me say to a client, I don’t have that right now. When I’m at my office again, I’ll get back to you.” The Customer Experience – “Emailing back and forth—that’s not a great way to send documents to my clients. DocuSign transaction sharing tools do a much better job.” ROI – “People often hire me—and I get recommended to people—because the technology that we use makes the experience a lot easier.”

68% OF AGENTS PREDICT TRANSACTIONS WILL BECOME ENTIRELY MOBILE (BUT ONLY 61% OF THEIR BROKERAGES PROVIDE MOBILE TRANSACTION MANAGEMENT).

“If you’re not willing to invest in your business there’s plenty of your competitors out there that will.”

Top 4 Reasons to LOVE DocuSign

1. LEVEL OF SERVICE:  “We just believe clients want what they want when they ask for it. So, if I have the ability to answer the phone and take their question, I should probably have access to a tool that allows me to find their answer or expedite a document right there on the spot.”

2. THE CLIENT EXPERIENCE: “I do everything possible to be accommodating and make the transaction smooth for my clients. That’s really the role that DocuSign plays. The Transaction Rooms collaboration tools and transparency make it easy and convenient for clients.”

3. THE AGENT EXPERIENCE: “DocuSign makes it easy for agents to do their job from anywhere, at anytime. If a broker is not focused on providing agents with convenient tools that help them be more productive—that’s a great way to lose them.”

4. LIABILITY: “Because DocuSign lets the broker manage the transaction from the back end, you’ve got the compliance issue covered.”

5 Insanely Creative Ways People Have Used to Sell Houses

via Mashable

The Boutique Real Estate Group has been Highlight by Mashable in the article 5 Insanely Creative Ways People Have Used to Sell Houses.

In the future, selling houses might be less about realtors and more about video creators. While traditional open houses and “for sale” signs aren’t going away anytime soon, in years to come it could be a viral video that gets a buyer to sign on the dotted line.

Straightforward video tours have been around for some years, but we’ve gone beyond that and taken a look at five fabulously creative ways people have used video to sell property around the world, from music videos to high-tech drones via 3D fly-throughs.

 

Plain video house tours are all well and good, but what if instead of a dry, room-by-room tour around a property, you used the video to tell a story and sell a lifestyle?

The Boutique Real Estate Group is very good at this, producing a series of glossy ads for houses that engage you with a simple plot device, making them much more interesting than the average tour.

In this example, seeing the kids run through the beautiful rooms as they find a suitable cubbyhole for a game of hide-and-seek is just a genius way to show the home’s family-friendly, attractive living spaces.

Innovative Marketing: Raj Qsar Sells a Story, Not Just a Home

Via Zillow

On January 1, 2013, Raj Qsar launched his great experiment: a brokerage that eschews more traditional real estate methods in favor of a new and creative marketing approach. The Boutique Real Estate Group began its journey on that first day of 2013 with three agents, a creative director, a social media manager and an office manager — and it’s taking southern California real estate to a new level. The experiment worked.

Raj Qsar is the principal and owner of The Boutique Real Estate Group and a 10-year veteran of real estate sales and marketing. Raj shared his vision of the Boutique with me, and it’s a compelling story of the birth and growth of a real estate brokerage that tends to do things a little bit differently. It’s a story of success that provides insight into a free-thinking yet savvy group of professionals who, in Raj’s own words, have formed “a technology company that is super-passionate about creative design. And oh, by the way, sells real estate as well.”

I wanted to tell a story

Ask the people who know Raj and The Boutique to describe what sets them apart, and you are likely to hear “video.”

That seemed a good place to start my discussion with Raj, so I simply asked, “why video?”

Instead of the expected responses — “Video is the future!” or “Real estate is visual, it lends itself to video” — what I heard was, “I wanted to tell the homeowner’s story. A story not just about the home, but about the neighborhood and why they loved living there.”

Raj found a wedding videographer who took a narrative approach to his work: Instead of taking the standard pictures of bride, groom and wedding party, the videographer was telling the story of the couple. Believing that this style could translate to real estate, Raj contacted him and said, “I want you to tell a story. A story about a house.”

“What do you mean, a story about a house?”

This was in 2009, before video was a buzzword, before video was cool. Real estate “video” at that time typically consisted of a fancy slideshow: still images pieced together using zoom effects, with pleasant music playing in the background.

“That’s not video, that’s pictures stitched together to appear video-like. It’s fake video,” Raj told me.

Raj was at a listing presentation for an expired property. It had languished on the market for nine months with only five showings and no offers. Raj pitched the idea of a “real life” video to the sellers, one that would focus on why the sellers had lived in and loved this home for so many years. It would highlight not only the home, but also weave the community and local businesses into its story line. They loved the idea.

Raj walked away with the listing and a promise to create a new kind of video.

There was one problem: he had no idea how to do that. Passionate about creative design, Raj knew where to find the right people to pull this off. They storyboarded some ideas, professionally staged the home, took amazing photos, shot true video footage of the home and neighborhood, created an online marketing campaign, translated that campaign into multiple languages and set off to sell the property.

That was just the beginning.

“We are so OCD about every fine detail that we re-shot and re-edited the video several times, even going through multiple soundtracks and music choices before we went live.”

With the video complete, Raj delivered it to his sellers and asked them to share it with friends, family and neighbors. The home was in a small, tight-knit, gated neighborhood, and the owners shared the video with their Bunko group — which included about 70 of the neighborhood’s 100 homeowners.

Raj is proud of the fact that they took that listing and got an over-list price offer in two weeks.

But he’s prouder of the fact that the video was so well received that over the next three years, they listed 13 homes in that subdivision, setting price records almost every time.

The owners loved the video. They shared it with other homeowners who loved it. It was high quality, it was memorable, and it made the phone ring when people were looking to sell.

In case you think this reception of a property video was just dumb luck, there are other similar stories. A condo association played a video produced by Jeremy Lehman, The Boutique’s CTO, at their board meeting because it highlighted the neighborhood so well. A couple of the board members were considering selling their homes. Who do you think they called? The Boutique group has now listed 15 of those condos.

The video brokerage

Raj considers video a catapult to get in front of sellers. While a video may not sell a home directly, the quality and effort Raj’s brokerage puts into video sets them apart from the masses. It identifies them. They are now locally (and I would argue, nationally) thought of as “the video brokerage.”

As time marched on, Raj took video production in-house. He bought the equipment and brought in experts, lowering the production cost and allowing them to shoot videos on about half of their listings. If there is a story to tell, they will tell it in multiple formats, across multiple platforms, including video.

But Raj stresses that it’s not just video. When The Boutique takes a listing it usually spends about three weeks getting it ready before submitting it to the MLS.

At this point in the conversation, I stopped Raj and said, “Three weeks? Who takes three weeks to get a home in the MLS?”

“We do,” said Raj. They storyboard the property and neighborhood, professionally stage the home, hire select professional photographers, process and edit those photos, shoot and edit video, create a 90-day content calendar that maps out how the listing will be promoted on various social and listing syndication sites and discuss how will they share the home’s story. Then, and only then, is the property ready for the MLS and their marketing push.

The first hire

Ask most fledgling brokers or team leaders about their first hire and they will probably say they brought in a transaction coordinator, buyer’s agent or office manager. In fact, every person I’ve talked to who built their own team or brokerage started by hiring one of those people.

Until I talked to Raj, that is: His first hire was a creative director.

Their graphic designer on staff — on staff, not contracted out — is degreed. “It’s not like we are using the broker’s assistant’s cousin who just graduated from junior college to do our design work,” said Raj.

That attitude defines Raj and The Boutique. He wants the best, and only the best, for his brokerage, his agents and his clients.

This tenet is reflected in part by their technology standards: The Boutique is Apple-based, and all agents must be on Apple products. No agents design their own marketing material; it all goes through the in-house creative designer, and everything goes through the videographer. They have three preferred listing photographers, and those are the only three that agents can use. Before even going into the home, however, it is staged by their in-house stager. Why so much quality control? Raj said, “We make our agents do these things because we know they work, and they give our clients and agents the best chance of success.”

On lead generation

Pretty pictures are nice, but ultimately you need leads. I asked Raj about his strategies for lead generation and listing syndication.

Raj said they are on all of the major platforms: Zillow, Trulia, Realtor.com and Homes.com. “By far and away we’ve seen the most benefit from Zillow. The quality of leads and amount of leads that come in from Zillow is superior to the rest. Our rep makes a big difference too. He’s a partner with us.”

One of the first things The Boutique does when they get a new agent is have them sign up for the “pro” level on all the major search sites. This ensures agent buy-in and facilitates lead management and consistency.

“Speed of response to Internet leads is critical,” Raj informs us. “We used to route leads to agents on a round-robin basis. As we got more sophisticated, and realized that if you don’t reply to a lead in two minutes that you’ve lost it, we brought in an in-house lead incubator whose job is to qualify and curate contacts.” The Boutique generated 3,600 inbound leads in 2014 though portal advertising and in-house lead generation efforts. Staffing a lead incubator position has freed up Raj’s agents and shifted them from receiving brokerage leads to receiving appointments.

There is no Plan B

Talk to Raj for two minutes about real estate and you will see that he is a very passionate man with a strong focus on creative design. This comes through not only in his listings, but in his philosophy on running a brokerage.

“It’s all about the consumer and their experience. We are hired to sell a property, but a property isn’t just bricks and mortar and walls. Every home has a story and if we tell that story well, we can create an emotional response — and when a buyer is emotionally involved in the story, they are more likely to purchase.”

How does that vision scale? Can it scale? What are Raj’s future plans for The Boutique Real Estate Group?

“I’d like to open another five offices in southern California in the next five years,” Raj told me.

“What about expanding outside of SoCal?” I asked.

“I get those calls about once a month. Some big-box brokerage or franchise will approach me about expanding. We love what we do. We hustle, we sell a home and we reinvest than back into the business. We add to our knowledge and technology. I have no Plan B. This is what we love, this is what we do.”

Video marketing in action

The Boutique Real Estate Group is known as “the video brokerage,” so we’d be remiss if we didn’t include some sample videos.

“It’s not all about the price point,” Raj tells us. “Yes, we are focusing on the luxury market by providing luxury services to our agents and clients. These services are what truly set us apart. We respect where our industry has been but we are pushing the envelope and going in a whole new direction — and we are just getting started.”

Visit The Boutique’s YouTube Channel to see how they market their listings — and their brokerage.

Here is a recent listing video that exemplifies The Boutique’s philosophy of storytelling.

 

And here is a video for a magnificent luxury estate in Hawaii. The Boutique Real Estate Group was brought on as a co-lister for this property due to their skill and expertise in social media, video and creative design.

33 People Who Are Changing the Real Estate Industry

via Inman Select

No points for tweeting, schmoozing or defending the status quo

In 1982, the Internet protocol suite (TCP/IP) was introduced which in effect, launched the Internet. Nothing has done more to transform culture, the economy and real estate in the last three decades. In honor of the 33rd anniversary, we are recognizing 33 people who are changing or will change the real estate industry in 2015 and beyond. No points for tweeting, schmoozing or maintaining the status quo; this list includes only those who are poised to change the industry and are taking actions to do so.

Known as a marketing and sales team firm that happens to sell real estate, the Boutique Real Estate Group emphasizes design and digital marketing. Qsar’s team includes a creative director, interior designer and cinematographer. With a big social footprint, he is an example of what is possible in video, technology and design. @RajQsar

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Read Article Here: http://bit.ly/Inman33
Twitter List Here: http://bit.ly/Inman33twitter
Download PDF Here: http://bit.ly/Inman33pdf

36th Annual Corona del Mar Christmas Walk Holiday Festival

Come visit The Boutique Real Estate Group Sunday Dec. 7th from 11:00 AM to 4:00 PM for the 36 Annual Corona Del Mar Christmas Walk.  Our door will be open and we will be serving yummy treat & playing Christmas music. This year the Christmas Walk will feature:

–          12 live bands

–          Food tastings from our local restaurants

–          Local Merchants promotions, samples and giveaways.

–          Beer & Wine garden.

–          Santa Claus, Bouncy houses, and a petting zoo.

–          Drawing for over $15,000 in prizes.

The Corona del Mar Chamber of Commerce is proud to present the community’s most popular event of the year! This is an absolute can’t miss special event filled with holiday festivities for family, friends, residents and visitors looking for a spectacular way to ring in the holiday season. Each year “The Walk” brings together thousands of fun-loving people into the Village of Corona del Mar for live entertainment, food, prizes and games in true holiday spirit!

The Boutique Real Estate Group

3653 E. Coast Hwy, Corona del Mar, Ca 92625

949-612-2535 or Info@TheBoutiqueRE.com

Items required for a home loan

Important Documents Your Lender Will Need From You.  Yea. It’s a crazy list!

Using this list of key documents, gather all the materials into one online folder so that you’re never scrambling to find the right paperwork.  We suggest dropbox or google drive.

  • Copy of your driver’s license or passport
  • Proof of regular rental or housing payments
  • Copies of your two most recent paycheck stubs
  • Copies of your W-2’s from the past two years
  • Copies of your federal tax returns with all schedules for the past two years – state not needed

 

Are you self-employed?

  • A statement of year-to-date profit-and-loss for the business
  • Copy of any corporate tax returns and K-1’s for the past 2 years

 

Proof of assets:

  • Copy of all current IRA statements, stock and bond accounts, or any other retirement or investment accounts for the past 2 years
  • Copy of current bank statements for each account for the past 2 months
  • Documents on the value of personal property like automobiles
  • Forms showing the face amount and value of life insurance policies
  • Copy of lease agreement for all rental properties
  • Copy of any student loan deferment letter or agreement reflecting the monthly payment

 

Additional documents you may need:

  • If you are divorced, a copy of the final divorce decree
  • If you have filed for bankruptcy, the complete bankruptcy paperwork including discharge paperwork
  • If you are an active veteran, a statement of service, DD-214, and Certificate of Eligibility

 

Shopping Your Loan? Here are some good questions to ask…

Print out the following list and keep it on-hand as you start shopping for your home loan. Meeting with loan officers can be overwhelming — this way you won’t forget to ask important questions.

  • Is the mortgage fixed or variable?
  • If the loan is fixed, what is the interest rate or annual percentage rate (APR) of the loan?
  • If the loan is variable, when does the rate change? And how is the rate change determined?
  • How long are quoted interest rates good for?
  • Is the Good Faith Estimate guaranteed?
  • What are the escrow requirements for taxes and insurance?
  • Is there a penalty for paying off the loan early?
  • Do you allow extra principal payments?
  • How long do funds, say for a down payment, need to be in my bank account before closing?
  • What are all the closing costs? Will you provide a written list?
  • Are any of the costs or fees negotiable, or capable of being waived?
  • Which financial firm will service the loan?
  • How long does the funding process usually take? Are on-time closings guaranteed?
  • What changes, such as employment changes, should I avoid before the loan closes?

 

For questions or comments please contact Allycyn Bennett with United American Mortgage Company at 949-717-7290 or Abennett@uamco.com

To find out the current value of your home please visit http://GetMyHomeWorth.com

Items Needed For A Loan

12 Unique Housewarming Gifts for the Holiday Season

It’s the holiday season and we can’t wait to taste that juicy Thanksgiving turkey roasting in the oven! Many families start their holiday festivities soon after Halloween, with beautiful lighting up and down the streets of our community, and the smell of fresh fir and cinnamon sticks filling our homes. We love this time of year, can’t you tell?

Whether you will be attending a holiday party hosted by your company, family member, or some close friends, here is a list of noteworthy housewarming gifts that will grace any home!

Techies 

Like themiPhone 6 dock – Yet another way to organize their gadgets! Except this time, this little dock will be dedicated to their everyday necessities; iPhone, watch, wallet, and other accessories.!

Love themPhotojojo Lens Series – Every techie will have either an iPhone or an Android… or both! Give your host the chance to gear up that already awesome camera and let their inner photographer shine!

In love with themJawbone Big Jambox – The best Bluetooth wireless speaker, a staple on every techie’s (or non-techie’s!) desk. With precision-tuned drivers, dual passive bass radiators, and multi-band compressors working in concert, your eyes won’t believe your ears.

Athletes 

Like themMedley in the Meadow Speaker Blanket – Warm, easy to pack, and plays music! Need we say more?

Love themNature Box Subscription – What’s better than an ordinary gift? A gift that keeps coming… every month! Athletes are always looking for healthy snacks to munch on in between meals. Nature Box sends its subscribers 5 full-sized packages of great tasting nutritionist-approved snacks. Choose from a month-to-month, 3 months, 6 months, or 12-month subscription.

In love with themThe Dash Wireless Earphones – Athletes, get ready to say goodbye to your phone. These perfect wireless earphones are integrated with 4GB storage allowing its owner to carry up to 1000 songs in his/her ears. The Dash is also a microphone, Bluetooth headset, fitness tracker, heart rate monitor, and best of all, waterproof. Say goodbye to the days of tangle interfering headphones and music players, and hello to a truly hands-free workout!

Culinary Enthusiast 

Like themRock Glass – Someone who nearly lives in the kitchen may already have all tools they need for all of their secret recipes. Why not grab two sets of these to give their bar section a little boost? 

Love themCuisine R-Evolution Molecular Gastronomy Kit – For experienced culinary lovers, watch the video, enough said.

In love with themNespresso Pixi Aluminium – approved by the pickiest of espresso palates (me included)! Espresso from this machine never tastes watered down, with plenty of flavors to choose from. Will be treasured by any culinary household, guaranteed.

World Traveler 

Like themCelestial Coaster Set – World travelers often times bring home carefully selected pieces from the different countries and cultures they have visited. Once home how nice would it be to kick back, relax, and enjoy drinks with these beautiful coasters?

Love themSelk’bag Marvel Collection Wearable Sleeping Bag – Now not every world travel may be a backpacker, but how awesome are these? When the comfort of a onesie meets your favorite defenders of humanity from arguably the best comic book university- we’re almost sure you’ll never set eyes on another sleeping bag again!

In love with them: GoPro HERO 4 – You’ll have to really love them to get this for your host because it will cost you a pretty penny. A GoPro camera has all the capabilities of a hi-res camera plus so much more… A must for any world traveler!

Obviously, these gifts aren’t only for the Techies, Athletes, Culinary Enthusiasts, and World Travelers! If you have a special host to surprise, it might be a great idea to split the pricier gifts among a group who may also be going to the event. Which one of these gifts would you love to receive?