The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.
All of our influencers contribute to change in one way or another.
The list is both young and hardened, made up of connectors, power brokers, high earners, CEOs, hackers, troublemakers and startup founders. It’s a list of entrepreneurs, big and small; the old-school and the new; controversial and quiet plodders.
“They are not cut from the same cloth, they do not speak the same language and they do not always necessarily share the same values. But they influence the industry by their work, through their followers and by expressing their opinions,” said Inman publisher Brad Inman.
In selecting this year’s Inman influencers, we considered recommendations from Inman readers, editorial staff and outside suggestions. Yes, thousands of real estate professionals make a difference in the real estate industry every day, but these are some we believe stood out this year.
Carlito Jocson, the top chef for Yard House restaurants, is selling his modern, five-bedroom Yorba Linda house on one of Orange County’s highest peaks for $10 million.
Set on 3.1 acres, the estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Two glass-tiled fire pits flank a zero-edge swimming pool.
In addition to an expansive parking area for guests, there’s space to add a helipad, says listing agent Raj Qsar of The Boutique Real Estate Group.
Built in 2011, the 8,320-square-foot home designed by David Streshinsky of DKY Architects boasts double-height ceilings, a restaurant-caliber kitchen, 1,200-bottle wine room and home theater. The house also has a solar-power system.
Grounds include drought-friendly landscaping and a meditation garden with more than a dozen olive trees. A basketball court and disappearing entertainment system are among the outdoor amenities, and the Pacific Ocean can be viewed in the distance.
The house is by far the highest priced Yorba Linda home offered on the Multiple Listing Service right now. The next most expensive one is a seven-bedroom, 9,411-square-foot residence built in 1995, with a $5.18 million price tag.
Jocson is a Yard House vice president and its corporate executive chef. He’s also an original partner. He said his favorite room is – of course – the kitchen, relishing the layout and plating his creations on the large island
“I wanted to build the kitchen with a sense of community,” he said. “It’s the (home’s) heart. From a chef’s standpoint, I love to feed people … I want them to watch me.”
When a chef friend created a seven-course meal at the house, Jocson added, “He didn’t skip a beat. It felt like (cooking in) a restaurant.”
He also savors how the master suite’s sliding glass doors open to the zero-edge pool. “I wanted to wake up in the morning and jump in the pool straight from the bed,” he said.
With four grown children out of the house, Jocson said it’s time to downsize.
Jocson and his wife Elizabeth for the past decade have been feeding homeless and needy Orange County residents through The Storehouse ministry of North Orange Christian Church, where they are members.
Yard House restaurants are known for their contemporary atmosphere, rock music, eclectic food and more than 100 beers on tap. The chain, with 13 states, was sold to Darden Restaurants by private equity firm TSG Consumer Partners in 2012 for $585 million in an all-cash deal.
What could be so special about a house that isn’t on the beach and doesn’t have a prominent ZIP code? Plenty, you’ll realize, just as soon as you find out who built it. Carlito Jocson is the corporate executive chef and vice president of Yard House restaurants, a popular chain with locations throughout the U.S. and endless taps of beer.
If you’ve ever been to one, you know the chain is tremendously successful, so the veep would likely spare no expense in creating a dream house anywhere he wants. And that’s exactly what happened.
Jocson hired David Streshinsky of DKY Architects to design a modern dwelling with Hawaiian influences, mixing the elements of steel, clay, fire, and water. In fact, as some of the best California homes do.
The house comes with a feng shui appraisal from feng shui expert Jessie Kim, which states, “The Pinnacle House is a great example of incorporation of Feng Shui elements.The strongest Feng Shui elements of this home — water, fire and wood — will provide its occupants with Power, Fame and Great Reputation. … When balance is achieved with these elements, a feeling of harmony and uplifting energy will be felt by anyone walking through the home.”
For all the good karma built into the house, size still matters. The airy home has five bedrooms and seven bathrooms in 8,320 square feet of space. It is strategically situated on a 3.1-acre lot on one of the highest peaks in Orange County. “There’s ample room for a helipad,” remarks Raj Qsar, who is the estate’s listing agent along with his partner Christina Boladian.
But you actually don’t need a helicopter to get around, because the property is quite conveniently located. Set in the Hidden Hills neighborhood of Yorba Linda (not to be confused with the Hidden Hills area of Calabasas, which is cluttered with Kardashians and pop stars), the Pinnacle House is only 10 minutes from Angel Stadium, Disneyland, and the Honda Center. It’s about 40 minutes from Los Angeles and 25 minutes from the beach.
Of course the executive chef of a prominent restaurant chain is going to build extraordinary cooking and dining facilities in his home, and this one has several: a huge indoor show kitchen with professional-grade appliances, an adjacent 1,200-bottle wine room, a full-service outdoor kitchen with a wood-fire pizza oven and a wok range, and a 12-person dining room with spectacular sunset views of the hills.
Adding to the feng shui philosophy of the home, the water features like the zero-edge, floor-level pool and the waterfall in the entryway flow from the outdoors in.
“We were able to install these beautiful sliding doors that open right up and disappear, and allow the bedroom to be indoor-outdoor. The thought process was, I wanted to wake up in the morning and jump in [the] pool straight from the bed,” Jocson says with a laugh.
“This home is very serene and has the feeling like you’re getting away,” he continues. “You can think better, you can think clearer, it’s just a wonderful place.”
Qsar believes that a buyer who values that type of lifestyle will find the property priceless, and that $10 million is a steal.
The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. We stopped by their new listing The Pinnacle House to ask them a few questions…
Who is the patient one?
Raj: Me, for sure that’s me I’m the patient one.
Who spends more time on their phone?
Raj: Me, but for work!
Christina: Not true! He’s on social media 24 hours a day! He snaps everything.
The Inman Innovator Awards are given each year to recognize and celebrate industry innovation and accomplishments.
In some cases, a specific app, technology or business process qualifies someone for consideration. In other cases, the company as a whole consistently tries new things, adopts new technology or creates a new culture or approach to real estate.
How does the selection process work — and who decides?
The process for selection begins with identifying companies and individuals who meet these standards. A list of prospects is culled from input from the Inman editorial team and leaders in the industry.
The final decision on finalists and winners is made by editor Amber Taufen and publisher Brad Inman, and the Inman editorial team gives feedback throughout the process.
This year for the first time, Inman will be announcing one winner in each category plus two runners-up — for a total of three noteworthy names.
The winners will be announced when the red carpet is rolled out for the Innovator Bash. Do not miss this one-of-a-kind industry event, August 4, 2016, at 8 p.m. at Inman Connect. Dress up, walk down the red carpet, drink, eat, dance and celebrate industry innovation.
Years ago, real estate agents were the gatekeepers. If you as a consumer wanted to know what was on the market, you had to go through an agent. But those gates are gone. Real estate consumers now have access to all the property data they could ever want. Today, you need to give them something unique, something they can’t Google—and Raj Qsar has a few ideas about how to do it.
“I wanted to do something that was different,” Raj explained. So, in 2009, Raj worked with a local filmmaker to produce an emotional short film about one of his listings. “Not only did we sell a price record on that home, we got like every listing for the next three years in that neighborhood.” Today, The Boutique Real Estate Group continues to produce high-quality videos that offer prospective buyers a beautiful, intimate look at their clients’ listings.
Whether it’s through video or some other avenue, Raj says, today’s agents need to focus on adding more value for their clients. “Give them something they don’t know,” Raj told us. “‘Hey, did you know that this neighborhood on the 4th of July actually shut down the streets? There’s a live band, a taco cart, and the local fire department comes up and does a parade with all the kids?’ [That’s] the stuff that…provides value to these people who wanna spend a couple million bucks on a home.”
Of course, it’s not just the agent’s responsibility to add value: brokers also need to step up and provide for their agents. “They need to create value within the brokerage to be able to push it to their agents, so the agents can push it to their clients, and give [them] the opportunity for success,” Raj explained. That value consists not just of modern tools and great design, but also intensive, one-on-one training in how to use these resources effectively.
“Most of the agents [we hire] are at these big brokerages with 500, 600, 800 agents,” Raj told us. “They feel like a fish. They feel like they have a number. They come here and they’re like, ‘I can’t believe how much one-on-one time I got. I can’t believe that you sat down for three hours and didn’t look at your phone one time.’”
In this interview, Raj explains how video can tell powerful stories around your listings and neighborhoods, and describes how today’s brokers should be investing in each of their agents.
Professional recording studio, wine room and pool with swim-up bar are just some of the amazing features
This immaculate property above Laguna Beach sits on almost a full acre and was inspired by luxury resorts with five-start ratings. Featuring a professional recording studio, wine room, tasting room, panoramic ocean and canyon views and a saline pool with a swim-up bar, the beautiful features seem to never end.
The five-bedroom, nine-bathroom home is listed at $19,888,888 by Tracy Glass and Kelly Enciso with The Boutique Real Estate Group.
The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Weekend Warrior position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…
1. People who look for a home during the Holidays are more serious buyers!
2. Serious buyers have fewer houses to choose from during the Holidays and less competition means more money for you!
3. Since the supply of listings will dramatically increase in January, there
will be less demand for your particular home! Less demand means less money for you!
4. Houses show better when decorated for the Holidays!
5. Buyers are more emotional during the Holidays, so they are more likely to pay your price!
6. Buyers have more time to look for a home during the Holidays than they do during a working week!
7. Some people must buy before the end of the year for tax reasons!
8. January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until Spring to buy, you must be on the market now to capture that market!
9. You can still be on the market, but you have the option to restrict showings during the six or seven days during the Holidays!
10. You can sell now for more money and we can allow for a delayed closing or extended occupancy until early next year!
11. By selling now, you may have an opportunity to be a non-contingent buyer during the Spring, when many more houses are on the market for less money! This will allow you to sell higher and buy lower!