Are you prepared for the big one?

Are you prepared for the big one?

By:  Melissa Sims | The Boutique Real Estate Group | @MelissaSimsOC

I am not a California native. I came to California in 1986 for my father’s career. We moved to Arcadia in the middle of one of the hottest summers on record. Coming from Wisconsin, we were not prepared for the heat. Nor, would I learn, were we prepared for earthquakes. I still remember very vividly where I was when the 1987 5.9 Whittier Narrows earthquake hit. I was getting ready for school… out of nowhere, dishes were flying out of cabinets and the floor was seemingly gone beneath my feet. My mother grabbed my sister and I and we all ran outside. I wish I could find words to appropriately explain what I saw…the earth was flipping, side-to-side. Earthquake, you say, mom? What’s that? I was only 7 at the time, and coming from the other side of the country, we never spoke of such things. Tornados? All the time. Needless to say, we were ill prepared – no extra water or canned food on hand, no extra clothing, batteries, blankets…nada. It was a very serious quake, with several deaths and many homes destroyed.

Fast forward 7 years, we are living near Northridge, CA. We must have had a knack to follow where the next big earthquake would be. My mother and I were living alone in a condo, on top of a subterranean parking garage. I was awoken at 4:31 am by being physically thrown out of my bed onto the floor. I looked up and saw a huge free-standing mirror about to crash over me…instinct told me to roll under my bed while the mirror shattered where I had just lain. The intense noise, not just the shaking, is what was so terrifying about this quake – I screamed the entire time, as did my mother, neither of us hearing anything from the other. As we got our bearings and cautiously went downstairs, we had no idea what had happened. How big was that? Is there power anywhere (not here, obviously)? As we scrambled in the dark, I am still thankful that my mom had just recently decided it was time for an ‘earthquake kit.’ We had water, food, blankets, a flashlight, radio and extra batteries. We sat in our doorway for probably close to 3 hours, listening to the battery-powered radio in the dark, trying to find out how bad the quake was, getting tossed over and over with aftershocks. We stayed in the house for over a week with no power or clean water, until the fire department finally made its way to us. To let us know that we couldn’t stay. While the Northridge quake was a 6.7, the ground acceleration of that quake was one of the highest ever recorded in an urban area, making it feel more like a quake in the 7.5 range.

Looking back on both quakes, I am so thankful that we were more prepared for the second quake. Nothing can prepare you, really, for the disorienting feeling of having the earth beneath you come to life, and rock your senses silly. After this most recent La Habra quake, we are reminded yet again that we live in ‘earthquake country’ and most of us are embarrassingly unprepared for the aftermath of a good shake.

seismograph

Here are some tips for an effective earthquake kit. Some things to remember: you may not have access to water, electricity or emergency services for a few days, if not more.

1. Water. The single most important item you’ll need. Another option: steri pen. Will sterilize water from any source. You’ll need at least one gallon per day per person in your house.

2. Food – canned food (don’t forget an opener), boxed food that has a long shelf life. Pastas, canned tuna, canned vegetables, etcetera. Camping food is another good option.

3. Camp stove and fuel, along with utensils.

4. Whistle, in case of need for rescuers.

5. Extra set of clothing & shoes.

6. Emergency cash, in small denominations

7. Tool kit (to turn off gas/water)

8. Copies of your vital documents.

9. Tarp, plastic bags – in case of rain. Or, if preferred, a tent.

10. Toiletries.

11. Toys – if you have kids

12. Lanterns, flashlights & batteries.

13. Portable radio – don’t think your cell phone will work. You need the good ol’ fashioned antenna radio.

14. Solar panel for charging any items that might still work.

15. Portable power generator. There are solar versions out there as well. Most generators run on gas, and if there is a main break at your local station, no-can-do. There are other personal preference items you can bring, of course, but try to make your kit as accessible as possible. It should be in a waterproof container, easily accessed OUTSIDE. Do not keep it in your garage – you’ll probably not be able to access it if the damage is severe.

Nothing, like I said, will prepare you for the moment a large earthquake hits. The fear and adrenaline are intense and the disorientation is dumbfounding. But, your preparedness for the moments right after a quake can make the comforts of home enough to get you through mother nature’s moody behavior.

To connect with Melissa Sims please email her at Melissa.Sims@TheBoutiqueRE.com

Interview with Raj Qsar | The Boutique Real Estate Group | www.TheBoutiqueRE.com

“So in a sense our team has digitaized the real estate experience.” Raj Qsar

Q: As a full service Real Estate Brokerage What makes The Boutique Real Estate Group Different? 

A: We had out “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction. So in a sense our team has digitized the real estate experience. You will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a paperless office. Completely mobile and can run an entire real estate transaction from our iPads and phones. Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology with our clients.

Q: Your marketing platform is truly amazing. Can you share with us a little bit of why your team has become globally recognized for your work in Real Estate Marketing?

A: Real Estate marketing has truly evolved over the last 10 years. We have developed a comprehensive strategy which showcases our client’s home through real life video (actual movies), HDR Photography, 360 HD V-Tours (amazing technology), individual property websites for each individual home, staging & interior design, custom graphics & design, and a social media content strategy that reaches people on a global scale. We have had the pleasure of being able to bring all aspects of our marketing completely in-house. What that means is that we have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look & feel and buyers recognize our listings as being “boutique-ified.” Every part of the marketing strategy has been touched by our in-house team to unsure absolute perfection.

Q: The Boutique Real Estate Group has a massive social and web-presence. Why have you focused so much on this part of marketing?

A: The world is on the web – advances in technology are changing the way businesses interact with clients. People are on their smartphones, heads down and focused. We know we need to be where our clients are, so we can be at the forefront of their minds. Our clients are on Facebook, Instagram, YouTube, Linkedin, Pinterest, Twitter and Four Square. However, the Facebook user is different than the Linkedin user, who is totally different than the individual on Instagram. So when thinking about marketing, you will see that our strategy is different depending on the platform and who we are trying to reach.

Q: Why did you choose Corona Del Mar as your new home base for The Boutique Real Estate Group?

A: I am an Orange County Native and growing up, my family & I we always at the beach playing, surfing and just enjoying our time together. As a real estate professional it only makes sense that our marketing platform, our luxury services, and our attention to detail is needed in Coastal Orange County. Corona Del Mar was a natural choice – not only is it centrally located between Newport, Huntington, Laguna, and Dana Point, but it encompasses exactly what we stand for, laid-back luxury.

 

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Not Today The Movie | www.NotTodayTheMovie.com | In Theaters Nationwide April 12th

via Friends Church Yorba Linda, April 12th, 2013

Caden Welles has the world at his disposal. With the resources of his wealthy father, he’s living life as large as any 20-year-old could dream. But what happens when that dream becomes a nightmare halfway around the world?

Traveling with his friends to Hyderabad, India on a whim, Caden’s expectations of a never-ending party crash hard. But not as hard as his conscience when he refuses to help a starving man and his little girl. Haunted by the images of Kiran and Annika, Caden attempts to right his wrong—only to discover Kiran has been forced to sell his own daughter.

Caden’s eyes are now opened to a world few Americans know still exists: a thriving human-trafficking trade. Add the dehumanization of Kiran and hundreds of millions of other Dalits due to India’s caste system, and Caden could easily turn his back.

Yet spurred by a true purpose, an unlikely new friendship, and the prayers of his mother and girlfriend back home, Caden chooses to help in Kiran’s unlikely search to find his daughter.

Starring Cody Longo, Walid Amini, Shari Rigby, and John Schneider, NOT TODAY challenges moviegoers with a purpose that goes beyond its gripping story. The movie was produced by Friends Church Yorba Linda, a congregation committed to educating the Dalits and ending human trafficking in India.

NOT TODAY is a powerful reminder that change is possible if we’re willing to open our eyes … today.

 

not today

20010 Livorno Ln, Yorba Linda, Ca 92886 | Yorba Linda Home For Sale

HD V-Tour:  http://goo.gl/YKL78
Property Website:  www.20010Livorno.com
Please visit www.TheBoutiqueRE.com for additional information on this single story home in Yorba Linda.
Tucked Into The Hillside of Yorba Linda is Corte Bella at Amalfi Hills, a Community of Luxury Single Family Homes.  Located on a Cul-De-Sac This Single Story Home Boasts 2,405 sq ft of Living Space on an Expanded Approx. 11,000 sq ft Corner Lot Giving You Majestic Sunsets, City Light Views and Ultimate Privacy.  Features Include A Gourmet Chef’s Kitchen, Stainless Steel Professional Grade Appliances, Granite Slab Counters, Magnificent Center Island, Plantation Shutters Throughout & An Open Concept Floor Plan.  Three Bedrooms, 3 Bathrooms, 2 Car Attached Garage with Custom Built-Ins, Formal Dining Room, Formal Living Room & An Expansive Master Suite With French Doors Truly Highlight This Gorgeous Home.  The Master Bath Features A Walk-In Closet, Dual Vanities, Solid Surface Counters, Separate Shower & Elevated Jacuzzi Spa Tub.  Custom Landscaping Surrounds This Home with Flagstone Inserts, Colored Concrete, Perfectly Manicured Landscape, Lush Fruit Trees, Custom Putting Green and an Extra Long Driveway.  Home to Yorba Linda High School and Minutes Away From Black Gold Golf Course, Yorba Linda Country Club, The Nixon Library, World Class Shopping, Fabulous Entertainment & Easy Freeway Access.
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xPlode 2013 | Newport Beach | Technology for Real Estate

Don’t miss this power-packed, one day conference on real estate marketing & technology featuring 12 top speakers from all over the US.

Top sponsors include Realtor.com, Homes.com, Market Leader, Cartavi, Exit Realty, Alos Research, Broadview Mortgage and many others.

Here is the link to the conference  http://xplodethis.com/newport/

 

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Top 99 Realtors on Twitter | Does Your Agent Tweet?

By Raj Qsar via Websitebox-Team

Selling Real Estate 140 Characters at a time.
A look at the national list of the top 99 Realtors who are utilizing Twitter to gain regional & national influence in this social world of ours.  Information is based on the amount of followers, quality of tweets, clout and influence.

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Why video, why now?

Sunday Feb 10th, 2013
By Raj Qsar, Principal | Owner of Premier Orange County Real Estate
@rajqsar

Wikipedia gives us a history of the word emotion as it dates back to 1579, when it was adapted from the French word emouvoir, which means “to stir up.”  This truly puts a capsule around why we have made video a primary marketing footprint for our clients as we transition into 2013.  We are looking to “stir-up” those deep emotions of buyers looking for residential real estate in Orange County, Ca.

We want to showcase the emotion of what its like to live in this particular home, in this particular neighborhood, in this particular city within the curtains of Orange County, Ca.  We start by spending time with our sellers and asking them what they truly love the most about their home, neighborhood & city and what they will miss the most.  This allows us to begin storyboarding our video (we think of videos as mini-movies) around those particular aspects that they love so much and can include hot spots like restaurants, schools, parks, farmers markets or even the weather!

One of our favorite videos was “the pool party” video in a great little town in North Orange County called Brea.  What we showcase here is the true lifestyle of this community and what a buyer and to-be homeowner could expect from living in this family friendly neighborhood.  Video Link Here. One HUGE Vision, Two days of shooting, 1 night shoot, 3 luxury cars, 2 Cinematographers, lots of equipment, 12 “actors,” a ton of edits in post production truly brought to life the unique qualities of this FAB city!

Regardless of price point, the emotional aspect of video can really play a part in a home buyers quest of going from searching for a home to finding a home.  Another fabulous video we produced was for a lower priced Luxury Low Rise Condo in the City of Garden Grove in Orange County called Chapman Commons represented by our very own Jeremy Lehman (who made a cameo appearance in the video with his new puppy Max as well).  Video Link Here.   Listed for $319,000 this property sold for $22,000 more than an identical unit right next door and also closed for $48,000 over the appraised value.   How’s that for stirring up emotions!

Got a chopper?  Ray Fernandez sure does!  How else do we capture the lifestyle of La Habra Heights just on the Orange County & LA border?   This hillside community was built with Rural in mind.  Each property is typically set on at least 1 acre of land, which gives residents & homeowner’s privacy and luxury.  There are no sidewalks or street lights but plenty of wildlife and trails throughout this great city where you can enjoy the great outdoors.  Watch Video Here.  One of the best ways to really capture La Habra Heights and this property is from up above!

Video marketing truly starts with a vision.  What’s your vision for this home, in this neighborhood, in this city?  What do you know about this home, this neighborhood & this city that you want to share.  What makes your city so great?  Once the vision is set then it needs to be put it into motion.  C.S. Lewis says, “There are far better things ahead than any we leave behind.”

Real Estate & Video marketing is nothing new in our industry and just like anything we do to market properties it first begins with an idea.  That idea needs to be captured, created and published for the road ahead.

 

Top 20 Real Estate Videos of 2012 via WellcomeMat

So truly honored that our Goodbye 2012 | Hello 2013 highlight video was named a Top 20 Real Estate Video by WellcomeMat for 2012. If you LOVE Video have a look at some of these truly amazing stories from some amazing companies.  Corcoran Group in New York, Inman News, CORE Real Estate NYC, Facebook, Zillow, Redfin, Richard Silver, Napa View Real Estate, Prudential Steamboat Realty, The New Wave Group, KW, Sage Real Estate, Halstead property, Georgetown Real Estate, Las Vegas Real Estate, Dave Dugdale, ReMax and Jessica Riffle Edwards.
Congrats to all!

Raj Qsar | 100 Most Influential Real Estate Leaders | Inman News | 2013

So truly honored & humbled to be able to share this recognition with this exceptional group of individuals.

Being named as Real Estate Industry’s 100 Most Influential Leaders truly has me speechless!

 

Inman News today releases the Inman 100 report, an annual list of the Most Influential Real Estate Leaders that recognizes those who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress — their voices and actions can move the industry toward change.

They include the industry’s brain trust, power brokers and deal-makers, and those outside the industry who impact the business of buying and selling homes.

Inman News accepted and reviewed hundreds of reader nominations via an open, online nominations process. An Inman News in-house review and selection process considered reader-selected nominees and also suggested additional individuals worthy of consideration.

See The Top 100:  http://www.inman.com/inman100

View Raj’s Recognition:  http://www.inman.com/inman100/2013/raj-qsar

 

Why Better Technology Means Better Service

By Jeremy Lehman

The Boutique Real Estate Group

 

When you think of real estate, the last thing that comes to your mind is probably technology. Technology has come a long way in the past few years, but unfortunately, the real estate industry tends to lag behind the curve. Sometimes decades behind; have you seen our MLS?

Today, our team employs an industry leading approach to improving response time, customer service, client convenience, and business management using mobile technology and cloud based applications. We work closely with vendors to help tweak their products or even create new ones that can help our team and clients enjoy a painless process of signing documents, accessing property information, communication, scheduling activities, sharing documents, and more. Our team is on the cutting edge of using technology in real estate. Every member of our team is equipped with an iPhone, iPad, Laptop, and mobile internet connection, allowing us to work from anywhere at any time.

Our listings receive a best in class marketing campaign with HDR photography, HD video, HD V-Tours, professional graphics & design, staging & interior design individual property websites, and even floor plans; creating maximum exposure and ultimately a maximum price. We use social media, blogs, and the most visited real estate websites to promote our listings, open houses, and interact with potential buyers. We’ve also created online groups of the top agents throughout Southern California to share listings with the agents that actually do business. Our use of video has received national accolades & recognition, but better yet, gives potential buyers the #1 thing they’re looking for. Listings with videos tend to sell for more money and faster than listings without. Our open house events are almost always packed with potential buyers and curious neighbors. To take advantage of the opportunity, we use an iPad application to track the visitors, follow up with property information, and notify them of any future price changes. We’ve also been able to assemble a big list of interested buyers for the neighborhoods we service.

Our clients can expect a quick response, the convenience of signing contracts via your mobile phone/tablet or computer (some transactions require “wet” signatures), maximum exposure for your property resulting in a maximum price, regular updates and communication and  market updates. We know technology does not replace service, skills, and knowledge, we just use to better serve you. Our agents are all proven industry experts as well.