They are the visionaries, the forward-thinking, the stubborn, the obsessed, the tech-savvy, the creative minds always pushing boundaries. They are entrepreneurs pushing the old ways aside, data scientists discovering new ways to examine behavior, marketers inventing new ways to showcase properties, agents developing new ways to reach clients, companies building new technologies, brokerages creating whole new ways of doing business. They are the Inman Innovator Finalists, and they’re leading us into the future of real estate.
He’s an entrepreneur who made himself into a media brand. She’s an agent who landed a $20 million listing after just a year in the business. It’s a company that developed an augmented-reality tool to show prospective buyers what an interior-decorated home might look like — during a showing, on their phones. They’re all finalists.
“We are honored to celebrate so much creativity and invention,” said Inman publisher Brad Inman. “Never in the history of the Innovator Awards has there been so much innovation and, therefore, never has our list of finalists been so large — these are exciting times.”
This is our 4th nomination for an Inman Innovator Award and we are truly thrilled, said, “Raj Qsar,” Founder & Owner of The Boutique Real Estate Group. What we are doing is truly impacting real estate on a global scale and helping our agents and clients succeed.
Who will win? The 2017 Inman Innovators will be revealed at Inman Connect in San Francisco the week of August 7-11, 2017, followed by the not-to-be-missed party that’ll wrap up Inman Connect San Francisco and celebrate the Inman Innovators.
Raj Qsar is the principal/owner of The Boutique Real Estate Group and spends much of his time traveling to far flung destinations educating those in the real estate industry on the finer points of effectively using technology and social media.
The Southern California-based influencer will take the stage during Inman’s Indie Broker Summit on Monday, August 7 to address brokers from across the country on how to strategically think about their technology choices in their own practices.
The inspiration for this new position came from Raj Qsar’s father-in-law, a savvy business owner
The Boutique Real Estate Group has added a “Goodwill Ambassador” to its team.
Ambassador’s “sole purpose is to spread goodwill to everyone he meets.”
The Boutique Real Estate Group has added another person to its team, and it’s not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a “Goodwill Ambassador,” a person whose only job is to spread positivity wherever he goes.
The inspiration for this new position came from Qsar’s father-in-law, who has owned a commercial cleaning company for more than 35 years.
“The idea came from him and his good friend,” Qsar said. “They are in the soap business where they sell soap to restaurants.”
“His friend would always eat at restaurants and comment on how beautiful the silverware and stemware looked,” he added. “So after some time, he designated him as his goodwill ambassador.”
When thinking of the perfect person to take on this role, Qsar says he immediately thought of Chuck Underwood, a close family friend who recently listed his home through The Boutique.
“We recently sold his home in Orange County and found him a gorgeous new home,” he says. “Throughout the process, he fell in love with The Boutique and was so impressed by how we operated our brokerage and the way we marketed his home.”
Beyond his newfound passion for the brokerage, Qsar says Underwood’s experience as a business owner along with his wide network of friends, associates and colleagues make him the perfect person to extend The Boutique’s reach beyond the immediate community.
“I can’t think of a more qualified person for the job,” wrote one commenter. “Congrats, Chuck!”
Underwood will take on a number of projects, the first of which is attending a build day with Giveback Homes on June 3, and taking on the hosting duties for the brokerage’s new office opening in Brea, California, and all of the festivities surrounding that event.
Underwood says he was “a bit intimidated” when Qsar came to him with the idea, but he knew he had the chops to take on ambassador duties.
“The Boutique is such a powerhouse brand in the Orange County real estate market, but I knew that with my outgoing personality, dedication, drive and true enthusiasm I could get the job done for The Boutique,” he says.
“It means I have a weight on my shoulders and am determined to spread goodwill to everyone I meet every single day,” Underwood added.
Although Underwood is barely a week into this new position, Qsar says they’re planning to expand the program to include additional ambassadors.
“Yes, of course,” he says excitedly of adding more ambassadors. “We already have a waiting list of three prime individuals who have applied for the position.”
For more information the the Goodwill Ambassador program or to learn more about The Boutique please visit www.JoinTheBoutique.com
Carlito Jocson, the top chef for Yard House restaurants, is selling his modern, five-bedroom Yorba Linda house on one of Orange County’s highest peaks for $10 million.
Set on 3.1 acres, the estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Two glass-tiled fire pits flank a zero-edge swimming pool.
In addition to an expansive parking area for guests, there’s space to add a helipad, says listing agent Raj Qsar of The Boutique Real Estate Group.
Built in 2011, the 8,320-square-foot home designed by David Streshinsky of DKY Architects boasts double-height ceilings, a restaurant-caliber kitchen, 1,200-bottle wine room and home theater. The house also has a solar-power system.
Grounds include drought-friendly landscaping and a meditation garden with more than a dozen olive trees. A basketball court and disappearing entertainment system are among the outdoor amenities, and the Pacific Ocean can be viewed in the distance.
The house is by far the highest priced Yorba Linda home offered on the Multiple Listing Service right now. The next most expensive one is a seven-bedroom, 9,411-square-foot residence built in 1995, with a $5.18 million price tag.
Jocson is a Yard House vice president and its corporate executive chef. He’s also an original partner. He said his favorite room is – of course – the kitchen, relishing the layout and plating his creations on the large island
“I wanted to build the kitchen with a sense of community,” he said. “It’s the (home’s) heart. From a chef’s standpoint, I love to feed people … I want them to watch me.”
When a chef friend created a seven-course meal at the house, Jocson added, “He didn’t skip a beat. It felt like (cooking in) a restaurant.”
He also savors how the master suite’s sliding glass doors open to the zero-edge pool. “I wanted to wake up in the morning and jump in the pool straight from the bed,” he said.
With four grown children out of the house, Jocson said it’s time to downsize.
Jocson and his wife Elizabeth for the past decade have been feeding homeless and needy Orange County residents through The Storehouse ministry of North Orange Christian Church, where they are members.
Yard House restaurants are known for their contemporary atmosphere, rock music, eclectic food and more than 100 beers on tap. The chain, with 13 states, was sold to Darden Restaurants by private equity firm TSG Consumer Partners in 2012 for $585 million in an all-cash deal.
The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Orange County Operations Manager position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…
Each year, agents and brokers nationwide continue to raise the bar for the quality of real estate videos. Properties are showcased in ever more unique fashions. Homes for sale are better staged and styled to help buyers envision themselves living there. All in all, more effort is put into making these videos visual masterpieces — ones that compel agents’ audiences, earn them new leads, and nurture existing ones. In 2015, this real estate video trend continued, as countless great listing videos were created by industry pros across the country — including the 10 featured below.
Check out each of these stunning real estate listing videos from 2015 and discover what makes them great … and how to emulate them with your own real estate video marketing strategy.
1930 Providence Road, Charlotte, North Carolina — Savvy + Co Real Estate
Knowing your audience: That’s how you win over real estate buyer leads. In the case of this gorgeous residence in Charlotte, the agency representing the listing, Savvy + Co Real Estate, knew the outdoor space would appeal to those who like hosting get-togethers: family BBQs, swanky pool parties, and everything in between. Telling the story of planning such a gathering through the eyes of a would-be owner is a perfect way to exhibit what life could be like for potential buyers. Of course, this narrative is just a part of the promotional angle of the video — showing the owner stroll through the listing also gives viewers a crystal clear view of every facet of the home.
1972 Outpost Circle, Los Angeles, California — The Boutique Real Estate Group
Another real estate video that offers a glimpse of life for the homeowner through an actor comes from one of the best-of-the-best listing video producers, The Boutique Real Estate Group of Orange County, California. The production of this video is stellar: from the background music that spurs our homeowner to sway rhythmically throughout the residence to the overhead drone shots of the Hollywood Hills. While selling a high-end home in L.A. may seem like an easy gig, it still takes a lot to stand out in the luxury market, and BREG does an incredible job at showing off this particular property in a distinct light.
RUHM Luxury Marketing is no stranger to making lists of the best real estate listing videos — and there’s a clear reason. The company goes above and beyond — spending who knows how much — to craft award-worthy videos that look like those an Oscar-winning director would shoot. For this listing video of the lavish Hurlingham estate in Greenwich, Connecticut, the video marketing agency went the extra mile to showcase not just the home, which looks beyond pristine, but also the expansive property surrounding the house itself, which includes the best nature has to offer and a picturesque farm. There’s also insights from the estate manager and even nearby residents. Admittedly, this is a home that’s aimed at the super-millionaire, but the real estate video still shines brightly and does an astounding job of convincing any viewer the residence would be right for them.
6454 Shinnwood Road, Wilmington, North Carolina
Aside from creating first-rate tips-and-tricks real estate videos to her home buyer and seller audience, Edwards does a wonderful job with her listing videos. From start to finish, you get the complete sense that she has her business in order. We see her chic branding at the very beginning of the clip and immediately know how to find her online when she shares her social media info. Then, we get to hear from her and the dedication she and her team put into learning the ins and outs of her new listing. Finally, we see every detail of the home as Edwards and Co. tour the property. Oh, and the drone footage of the stunning water out back certainly doesn’t hurt.
12958 Northside Road, Monticello, Prince Edward Island, Canada
No matter how amazing your real estate listing video looks, if no one knows how to get in touch with you, it probably won’t help you secure more leads and clients. Michael Poczynek of Prince Edward Islandunderstands this: He wisely incorporates every potential way in which his audience could contact him in the opening seconds of his videos and posts his phone numbers at the bottom of the screen throughout the clip. Add in the fact that he explains everything a prospective home buyer could ever dream of knowing about the Monticello home for sale, the ocean nearby, the surrounding community, and the intricate details of the property’s interior and exterior and you’ve got one extremely well-produced video. It’s little wonder as to why Poczynek has accrued hundreds of thousands of views on his YouTube channel.
4847 Rim Road, Santa Barbara, California
Ideally, your real estate videos will provide clarity regarding your listings, like an oral explanation of the properties’ dimensions and features or text overlays highlighting updates made to the residence. Sometimes, though, all you need to do is let the home for sale and the surrounding area speak for itself, as real estate cinematographer and drone photography specialist Douglas Thron does for this video he shot for a Southern California listing. In just four minutes, Thron was able to exhibit practically every major attribute of the community, including the stunning pier and cliffside area, and the home itself.
3168 Countryside Drive, Brampton, Ontario, Canada — Open House Television and Royal LePage Real Estate Services
Taking essentially the opposite approach from the previous video is the firm Royal LePage, which employed Open House Television to create an intricately detailed listing video that spends just as much time and effort explaining the ins and outs of the property — everything from the dimensions of the marble tiles in the foyer to the pre-finished Oak hardwood floors in the dining room. When it comes to promoting a home for sale, there’s no such thing as providing too much information to prospective buyers, so if you produce a script that’s 2,000 words long, don’t feel the need to shorten it for the sake of brevity. Instead, do what the real estate agency behind this recording does and let no home characteristics go unexplained.
7320 Popp Road, Fort Wayne, Indiana — Wieland Real Estate
If there was an award for “Best Real Estate Listing Video Staging,” this one from Indiana-based Wieland Real Estate would certainly get a nomination. The warm (literally and figuratively) and inviting living room, cozy home office, book-filled bedroom, and bright kitchen are just some of the many astounding rooms we pass through via this expertly crafted digital tour. Add in the elegant ballad strumming in the background and the perfect branding to close out the video (both the cameo from the agency’s head Troy Wieland and the prominent logo and call to action) and you’ve got yourself one phenomenally developed listing promotion.
333 22nd Street, Santa Monica, California — Christophe Choo
Mr. Choo has got this digital real estate marketing thing down pat. After explaining how he drives thousands upon thousands of visitors to his real estate website each month via his organic search engine optimization (SEO) efforts at Inman Connect San Francisco, it became clear he’s one the premier online marketers in the industry. This listing video is just the icing on the cake: Having already mastered written content, Choo and his team headed to the world of video, where they’ve produced awe-inspiring clips like the one above that really make viewers feel like they’re invited guests into this multimillion-dollar Santa Monica manor. As the tour guide, Choo does a remarkable job of suavely describing each of the home’s biggest draws. Should you ever decide to get in front of the camera for your own real estate videos, use Choo as an agent to imitate.
1611 Mokulua Drive, Kailua, Hawaii — 360 Property Videos and Coldwell Banker Pacific Properties
It’s definitely difficult to screw up a real estate video in such a magnificent locale such as Hawaii, but even with the resplendent natural setting and a handsome high-end home to boot, it takes a lot of effort to pull of a video like this one for Honolulu-based agent Tracy Allen’s luxury listing. Those aspiring to live the seaside life with warm weather year-round and easy access to the beach, trails, and mountains are clearly the primary demographic this clip targets. And though this may be a limited audience, the production value of the video likely attracted a hefty number of prospective buyers.
Get help with your real estate video production for your YouTube channel in our detailed Academy post, which explains how to brand your account, the types of real estate videos to create, and much more.
What real estate marketing tools do you use to create listing and other videos? How do you come up with real estate marketing ideas for your videos? Share your ideation and production methods with us below!
We wanted to keepintouch with you over the years and present to you, the amazing real estate company that we work with, The Boutique Real Estate Group.
After ten years in real estate, we noticed a fatal flaw. The industry is consistently 5-10 years behind in everything they do. Instead of coming up with new ideas, most real estate agents react to old ones or just “keep up”.
We love real estate. That’s why we’re fixing it. No other real estate brokerage in California offers everything we are capable of offering to you. We believe sellers should expect more out of their agent. After all, your agent is marketing one of your family’s most valuable investments. Why not do everything to defend the highest possible sales price?
THE BOUTIQUE REAL ESTATE GROUPJOINS LEVERAGE GLOBAL PARTNERS, THE FASTEST GROWING NETWORK OF INDEPENDENT LUXURY REAL ESTATE BROKERAGES IN THE WORLD
The Boutique Real Estate Group Becomes Exclusive Leverage Global Partner for Newport Beach, CA.
For Immediate Release
Beverly Hills, CA. – 10/31/2014 – F. Ron Smith, President of Leverage Global Partners, recently welcomed The Boutique Real Estate Group as the Network’s exclusive member in Newport Beach, CA. A unique alignment of the most prestigious independent real estate brokerage firms around the world, Leverage Global Partners offers its members the opportunity to better serve their clients’ relocation and real estate portfolio needs by establishing each member firm as key players in the international real estate arena.
“We personally vet each real estate brokerage before offering them membership, so we are certain that The Boutique Real Estate Group is an innovative and forward-thinking market leader, offering exceptional service to their clients and to the communities of Newport Beach,” said Smith. “We are thrilled to welcome them to Leverage Global Partners.”
“This partnership is seen as a win-win for both our agents at The Boutique and our clients on an international level. Leverage gives The Boutique the unique opportunity to connect with some of the most respected brokerages worldwide and to make that important connection to a trusted & well respected colleague anywhere in the world.” Says, Raj Qsar, Founder of The Boutique Real Estate Group. “Its been an amazing year for us at The Boutique as we continue to grow and empower our agents and our clients with the most innovative techniques in our industry. The relationship with Leverage and our recent acquisition of FPRE has positioned us well moving into 2015 and beyond.”
As a member of Leverage, The Boutique Real Estate Group will be promoted as the Network’s exclusive representative for the Newport Beach area, facilitating a framework in which the company can expand and compete with larger franchise networks. Through Leverage’s “Just Ask” referral program, The Boutique Real Estate Group associates are offered personal introductions and provided access to top firms around the world, ensuring them incomparable networking ability in the worldwide luxury real estate market.
In addition to offering exceptional service and connectivity, Leverage differentiates itself from existing international luxury real estate associations by increasing the online and social media presence of their members, and providing marketing tools designed to help a member expand their individual business.
Leverage promotes the presidents of member firms and extends media access for their members’ properties through a robust public relations outreach and digital platform.
Leverage Global Partners is rapidly expanding its membership base and currently has members in numerous dynamic communities around the world, including Paris, Los Angeles, New York, London, Hong Kong, Shanghai, Vancouver, Tokyo, and Bangkok.
About Leverage Global Partners
Leverage Global Partners aligns the most prestigious independent luxury real estate brokerage firms from around the world – only one exclusive member per community – creating a unique global network of professionals that serve the relocation and real-estate portfolio needs of their clients, nationally and internationally. Founded by the visionaries of a leading independent luxury real estate firm in Beverly Hills with over US $4 billion of collective sales expertise, Leverage Global Partners offers its member cutting-edge marketing resources in social media, public relations and communication. In addition, Leverage promotes unique real estate developments around the globe. www.LeverageRE.com
About The Boutique Real Estate Group
The Boutique Real Estate Groupis a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. This design and tech-forward approach has earned The Boutique Real Estate Group accolades and awards worldwide: 2014 Inman News Innovator Award nominee for “Most Innovative Real Estate Agent,” 2014 “Next Generation Real Estate Brokerage”, 2013 and 2014 “Top 100 Most Influential Real Estate Leaders in The USA”, and 2013 “Top 20 Real Estate Videos in the USA.”
The Boutique Media Contact:Raj Qsar949-612-2535Raj@TheBoutiqueRE.comLeverage Media Contact:Jenny Mueller 310-500-3657 Jenny.Mueller@LeverageRE.com
Simply an amazing night with our Boutique Family. A soft opening to our new headquarters in Corona Del Mar. What started of as a whim many years ago has truly changed all our lives forever. Thank you. We are truly speechless. www.TheBoutiqueRE.com