5 Features of a (Real) Chef’s Kitchen

via zillow

Home cooks and foodies, look no further.

The term “chef’s kitchen” gets thrown around in real estate listings, but it can mean a lot different things. Whatever your definition, the culinary playground at 22750 Hidden Hills Rd in Yorba Linda, CA doesn’t disappoint. This home’s kitchen was designed by its owner, Carlito Jocson, the executive chef for Yard House Restaurants.

We asked Jocson to dish his home’s kitchen secrets. Here are 5 features we love.

Refrigerator drawers

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We’ve all been there: stirring a boiling pot when you realize you need to add something from the fridge. With refrigerator drawers in his kitchen island, Jocson has quick access to common ingredients. No fishing for things in the back of the main refrigerator — the essentials are an arm’s length away.

Wine staging area

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A mini wine fridge is a common amenity in luxury homes, but Jocson uses his as a staging area. The main course is downstairs: a temperature-controlled, 1,200-bottle room.

Jocson brings up what he needs to chill for the next meal or two, making his wine decisions before he starts cooking. This is both a time-saver and great way to ensure your meal and wine pair well.

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Stacked platewear

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Open shelving has been trendy for a while, but Jocson doesn’t worry about pretty displays. He’s a functionalist, stacking dishes so they’re easy to grab, like in a commercial kitchen. Plating is an important final step in meal-prep, and this kitchen makes it easy.

Tasting counter

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According to Jocson, chefs love good flow. He wanted his space to feel more like a tasting kitchen, with ample counter space and a breakfast bar with barstools.

Jocson says there’s room to cook for 50 people (he did so last Christmas), and four to six people can sample the food while he’s cooking.

Outdoor extension

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We couldn’t help admiring Jocson’s huge outdoor kitchen. But, this space isn’t just about the grill. A Wok Range, pizza oven, sink and ample counter space allow him to prep, cook and plate a meal without having to step inside.

Like what you see? Jocson’s kitchen is just one selling point of his $8.68 million Yorba Linda listing. (Check out the master bedroom overlooking the pool. The walls disappear, so you can jump out of bed into the deep end!)

The listing agents are Raj Qsar and Christina Boladian of The Boutique Real Estate Group.

A $10 Million Hollywood Hills-esque Yorba Linda Home High on a Hilltop

via orangecoast.com

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The whole of Orange County seems to stretch out below this two-story contemporary home at 22750 Hidden Hills Road. City, coastal, and canyon views are all on stunning display from the 8,320-square-foot interior and the ample outdoor spaces, where you’ll fi nd a zero-edge infinity pool and an open-air kitchen with a pizza oven.

But why distinguish inside from outside? In the master bedroom, two walls of sliding doors vanish, and the pool is steps away. The walls of the main living area do a similar disappearing act, all in service of that view.

“It’s Hollywood Hills-esque, with views that are truly breathtaking,” says listing agent Raj Qsar of the Boutique Real Estate Group.

That’s not all that’s pleasing to the eye. Landscape on the $10 million, 3-acre property is alive with desert simplicity, and 13 olive trees form the perimeter of a meditation garden. The home has stainless-steel, mahogany, and stone finishes, and there’s a home-automation system, a temperature-controlled wine room for 1,200 bottles, and a 13-seat theater. There are seven bathrooms and five bedrooms, plus a garage for four cars.

Listed by Raj Qsar, 949-612-2535

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40 Real Estate Social Media Accounts You Need To Follow

via propertyspark.com

Amazing Real Estate Social Media Accounts

Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and realtors are all on social media.

Below is a list of amazing real estate social media accounts! Click on the buttons below to skip to your favourite platform!

Facebook – Real Estate Social Media

The Boutique Real Estate Group

It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!

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HP selects two real estate brands for a national television ad campaign

Giveback Homes and The Boutique Real Estate Group got a new intern

via inman

As part of its “Meet The Intern” campaign, tech company HP filmed a series of commercials showcasing Fox Sports host and Extra co-host Charissa Thomson interning at four companies.

Two of them were Giveback Homes and The Boutique Real Estate Group — two hallmark brands within the real estate industry.

The campaign ads, which began airing on Super Bowl Sunday, show Thomson helping craft a travel packet for Giveback Homes and organize a swanky open house for The Boutique RE Group, all while showing off HP’s newest OfficeJet Pro printer.

Giveback Homes co-founder Caroline Pinal said HP found them through social media and noted Giveback’s “authentic social media presence,” and that the company was captured by co-founder Blake Andrews’ story and mission to spread the message of social responsibility to the real estate industry as a whole.

Pinal says the feedback on the ad has been positive, with supporters inside and outside of the industry giving their kudos.

“Giveback Homes Members are thrilled to see the Giveback Homes movement taking on a consumer-facing approach and proud to be part of it,” she said.

“Giveback Homes has also received online support from their friends like Toms Founder Blake Mycoskie, TV host Charissa Thompson, and animal conservationist Black Jaguar White Tiger.”

Raj Qsar, the principal and owner of The Boutique Real Estate Group — who is known for his vibrant digital presence and strategies — said HP reached out to him via social media as well.

“It was a super fun project,” said Qsar, and the ads have brought amazing feedback and robust traffic to his brokerage.

The ad campaign is only the beginning for both companies.

Giveback Homes is taking their relationship with HP offline by hosting a “Build Day” on April 21 in Los Angeles, with Thomson continuing her “internship” by helping to build a home.

As for The Boutique Real Estate Group, Qsar says the brokerage will be working with other big name brands in the very near future.

Anaheim, CA: 10 Time-Lapse Images of the City’s Newest and Biggest Additions

via RENTcafé

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Orange County’s fairytale city of Anaheim has been growing since 1890. It remains a hugely popular vacation destination, business HQ, and playground for visionaries. From Victorian mansions, to Colony Historic District, modern homes, and Sleeping Beauty’s castle in the Disneyland Anaheim Resort area, with the backdrop of the snowcapped mountains of the Santa Ana Canyon, there is plenty to feast the eyes on here.

In 2008 the city announced plans to double the number of housing and commercial business spaces in the Platinum Triangle area around Angel Stadium, as well as to incorporate a new rapid transit system. So how has the city’s face changed since then?

With the help of Google Street View, we complied a collection of interactive time-lapse images showing how Anaheim has been improving its appeal in recent years. Simply hold and drag the arrow left and right to see the old vs new:

1. Walnut Village Retirement Community – West Anaheim

Year Built: 2009

Walnut Village is operated by nonprofit Front Porch, and has become one of the top rated centers of its type since 2010. The community provides assisted living built around a shop lined village square, was awarded Continuing Care Retirement Community of the Year by 50+ Builders Magazine, Gold Award for Best Small CRCC by the NAHB, and Beautification of Anaheim Award.

2. SpringHill Suites Anaheim Maingate – Anaheim Resort

Year Built: 2014

SpringHill Suites’ new hotel in Anaheim puts guests in close proximity to Disneyland, while catering to business travelers with interiors featuring desks and light spaces, as well as an on-site snack shop and small fitness center. Conveniently located near the Anaheim Convention Center, the hotel features its own modern, boutique meeting spaces.

 

3. Courtyard Anaheim Theme Park Entrance – Anaheim Resort

Year Built: 2015

The new 6-story Courtyard Marriot in Anaheim sits close to the theme park entrance, offers vibrant décor, a family-friendly atmosphere, and even sports its own waterpark on-site, complete with water slides. Some rooms offer views of the Disney firework shows at night. The design provides a unique blend of mission and modern aesthetics.

 

4. Holiday Inn Express & Suites Anaheim Resort Area – Anaheim Resort

Year Built: 2016

The brand new Holiday Inn Express & Suits Anaheim Resort Hotel offers 5 stories of accommodations, an onsite pool and splash area, and is just moments from all the excitement of Disney. Found right off the expressway and steps to Downtown Disney this hotel is well situated for families looking to get in every moment of action they can.

 

5. SpringHill Suites – Anaheim Resort

Year Built: 2014

The second new SpringHill Suites hotel on this list – this building puts visitors right in the heart of it, with easy walking to the resort and Anaheim convention center, as well as downtown amenities. Modern design, kid-friendly interiors, and an on-site CVS Pharmacy and coffee and tea shop make this a great convenient choice for tourists.

6. Hyatt Place at Anaheim Resort and Convention Center

Year Built: 2014

Another new hotel just down the street, Hyatt offers guests walking access to resorts, convention center events, the farmer’s market, garden walk, and art walks. Standing out from the others on the list, Hyatt Place boasts architectural elements that reflect the interior’s more business-like minimalist chic design.

7. Kaiser Permanente Orange County Anaheim Medical Center – Canyon District

Year Built: 2012

One of the largest employers in Anaheim has opened an expansive new medical facility encompassing 434,000 square feet. The building replaces the old Lakeview Hospital built back in 1979. The new campus is built around a 3-acre ‘healing garden’, hosts 262 private rooms, emergency treatment bays, labor and delivery rooms, and a helipad.

 

8. The Crossing Apartments – Canyon District

Year Built: 2010

In contrast to the other new buildings on this list The Crossing rental apartments in Anaheim offer a bolder exterior with modern lines and a dash of color. Taking sustainability seriously from start to finish, the LEED Gold Certified apartment building boasts a 94% landfill diversion and 75% recycling rate during demolition and construction.

 

9. Anaheim Regional Transportation Intermodal Center (ARTIC) – Platinum Garden

Year Built: 2014

The spaceship-looking Anaheim Regional Transport Intermodal Center (ARTIC) is a bold addition to the architectural landscape of this area. This transport hub’s diamond quilt-shaped exterior was created to optimize sustainability. Solar provides 20% of the energy used by the building, which lights up in bright colors at night. Winner of the 2015 Public Works Project of the Year Award, and LEED Platinum Certified, it is also home to a Bitcoin ATM.

 

10. Ajax La Palma Business Center – Canyon District

Year Built: 2014

Ranked as one of the largest industrial real estate projects built in the Anaheim area in years, just shy of 100,000 square feet, the business center was built by Ottomans Construction.

Meet the Intern: Charissa Thompson & the HP OfficeJet Pro Printer at The Boutique Real Estate Group

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When TV Host Charissa Thompson visited The Boutique Real Estate Group, a worldwide luxury real estate brokerage firm, her ideas and the lightning-fast HP OfficeJet Pro 8720 printer helped to make an open house a success! She easily printed from her smartphone and took advantage of two-sided printing for superb productivity. Get your OfficeJet Pro printer at Staples: http://hp.tl/60548Pox2

RESAAS’ 2016 Real Estate Rockstars: Social Media

via Resaas Blog

Social-Media

Earlier this week we announced the 2016 Real Estate Rockstars winners and nominees for branding and real estate websites.

We’re only getting started.

Now it’s time to reveal the nominees and winners for social media.

It’s a no brainer that by now everyone knows social media is crucial for today’s real estate agent.

This year’s competition was steep. Brokerages, firms and coaches all came out swinging in hopes to be recognized as a 2016 nominee and ultimately the winner for social media.

Let’s walk you through the criteria.

Criteria

These days, it’s easy for anyone to hop onto a social media platform, create an account and post their lives away. It’s these special few that are able to keep their growing audience engaged by dishing out valuable, share-worthy content.

Let’s have a closer look at the criteria we used to shortlist our nominees.

Activity

Someone that knows their way around social media knows how to expand their reach through their social media presence.

Are they active on multiple social media channels?

Do they have a larger social following?

Are their users engaged?

Content

The rule of thumb for content is the ‘80/20’ rule.

80% of the content shared should be of use to followers and NOT a hard sell. The remaining 20% of content can be those “sales-y” posts. But, it should be kept minimal.

Does the account follow the 80/20 rule?

Quality

Sure, you have social media accounts but what are the quality of your posts?

The Boutique RE

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YouTube
RESAAS
Facebook
Twitter
Instagram

Here’s a brokerage that just gets it. The Boutique RE Group makes an effort to use their social media marketing to its full potential – posting beautiful photos, high-quality videos and selling a luxury lifestyle through their content. Let’s not overlook their hashtag game. Boutique RE Group makes great use of hashtags on each one of their listing photos to increase exposure of the neighborhoods of their listings.

Activity: 10/10
Content: 10/10
Quality: 10/10

Score: 30/30

The 145 Most Influential People In Real Estate

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Via Inman News

The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.

All of our influencers contribute to change in one way or another.

The list is both young and hardened, made up of connectors, power brokers, high earners, CEOs, hackers, troublemakers and startup founders. It’s a list of entrepreneurs, big and small; the old-school and the new; controversial and quiet plodders.

“They are not cut from the same cloth, they do not speak the same language and they do not always necessarily share the same values. But they influence the industry by their work, through their followers and by expressing their opinions,” said Inman publisher Brad Inman.

In selecting this year’s Inman influencers, we considered recommendations from Inman readers, editorial staff and outside suggestions. Yes, thousands of real estate professionals make a difference in the real estate industry every day, but these are some we believe stood out this year.

Read The Full List Here

Raj Qsar // 2017 Inman News Real Estate Influencer

How to create a digital real estate lead machine

via inman

Adjust your marketing funnel

  • You have only moments with your prospect to educate and nurture the prospect enough times to get them to choose to do business with you.

  • Recently, Raj Qsar outlined a more complex, but comprehensive, view of the modern marketing funnel in a Facebook post.

  • A savvy agent will master the paradox of appearing hyperlocal but also being everywhere.

Things progress toward chaos — that’s just how it is. It is the Second Law of Thermodynamics.

But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing.

An increasingly chaotic environment

Most international telecommunications agencies estimate that more than 3 billion people are using the internet. Between smartphones, tablets and desktops, there is a good chance that your next client is online right now.

But with a bombardment of banners, popups and ad word choices filling the margins of their screen, how are real estate agents going to grab potential clients from cyberspace and bring them offline, where the lead becomes your client?

Is your head still lingering in the circa 2006 cyberspace, where you register a domain and start a website with a landing page that forces people to register?

An obituary for this bygone process might read like this: beloved agent bought a lead capture website from one of the hundreds of real estate website providers, ran some Google AdWords or general Facebook ads that linked back to a landing page and watched the leads roll in.

Some very successful agents still swear by the simplicity of this method and utilize a widely cast net of web presence. Expert agents build sites with offers to buyers and sellers and then run their offer everywhere — Craigslist, Instagram, Facebook, blogs and search engines.

Once stuck in the web, prospects are now tied to the landing page, pushing them right into the agent’s customer relationship management system (CRM).

But again, the system is getting increasingly chaotic, so simply spinning a web on the internet and waiting for a client to fly into it is not enough.

Like sand through the hourglass

Funneling leads has gotten more sophisticated as attention has become an increasingly precious commodity.

Agents are establishing what are called marketing funnels. Think of sand through the hourglass (unless you are having a midlife crisis, then think of something else) — there is a lot of sand in the top of the hourglass, but only a few grains trickle down at a time.

For a moment, single grains are falling, unique and isolated, before they land and get lost in the sandy shuffle. So it is with the faceless, nameless and impersonal masses of potential clientele on the web.

Funneling, then, sounds a bit too automated. It is not so simple, and it requires the lead nurturing of agents and inside sales agents (ISAs) through phone calls, voicemails, text messages and emails.

You have only moments with your prospect — while that sand is falling from the mass of grains — to educate and nurture the prospect enough times to get them to choose to do business with you.

Your marketing funnel can have singular sources or many. There are the sources online that we discussed above.

Classic ads and print mail can also drive your leads to landing pages where, hopefully, the lead registers, and, generally, they get an automated response from the agent’s CRM.

This then sends the agent an alert, and the CRM continues to follow up with the lead until they respond.

An effective hyperlocal approach

But, in a recent post to the Facebook group Lab Coat Agents, Raj Qsar outlined a more complex (but comprehensive) view of the modern marketing funnel — the necessary paradox of appearing hyperlocal, but also everywhere.

Note the current web of interconnectivity necessary today to get in front of a prospect and stay there until they are a client.

This is where the digital lead machine comes to fruition. Qsar’s example is specific to Zillow’s platform:

  1. Lead registers via your online portal.
  2. Agents are notified via text or email (contact receives a notification as well — a phone call from a live assistant in under five minutes).
  3. They are transferred to an ISA.
  4. Prospect is uploaded (generally this is automated) to the agent’s CRM.
  5. CRM drips lead content such as stats, blog posts, events, etc.
  6. Prospect is uploaded to listing alert software.
  7. Zillow adds contact into drip campaign with 19 touches in 30 days.
  8. Ideally, you also have a retargeting digital ad campaign in the same ZIP code or city where this lead is looking, so you are “following them around the web” with your digital advertisement (various ads) creating brand and agent recognition.
  9. Print mailing campaigns in the same ZIP code or city as the initial lead.
  10. The print mailing has a lead capture landing page and retargeting pixel so you can follow them around the web.
  11. Handwritten letters are sent to any leads interacting with your marketing, and emails, generated from sign-ups or subscriptions, are dispatched weekly or monthly depending on volume.
  12. The more data received from these leads, the more you can hone and focus social media marketing campaigns, like city or ZIP targeted Facebook ads, Facebook groups and broader Google Ads to cast a wider range of coverage.

At this point, it is time to get local — get seen! Take the hyperlocal campaign from the web, where your ZIP code specific prospects are seeing your presence, to the streets — to “real life” through local appearances and events.

We asked in the opening paragraph: how do you pluck a prospect from the web?

Well, sometimes you need to make your presence known on the web through focused marketing efforts, and then move yourself from cyberspace into the real world.

This is where the moment of realization occurs for your prospects: “Hey, I’ve seen those ads, those emails, mailers, listings, etc. Let’s talk.”

If the commodity is a moment of attention — the moment the sand is falling from the hourglass — then focusing your digital lead machine with the above-mentioned tweaks could make all the difference.

Dale Archdekin is the founder of Smart Inside Sales and the current director of lead generation for Global Living Companies at Keller Williams in Philadelphia. Follow him on Facebook or checkout his Facebook group.

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