In our latest #SindeoSitDown, Owner of The Boutique Real Estate Group and video guru, Raj Qsar, sat down with us to talk about how and why realtors everywhere should be leveraging video to grow their business.
So…what did we learn? For starters, if you’re not already using video to market your listings you should be! Listings that use video receive 4x as many leads as those without. Video has become the #1 ROI for money spent and returned for Raj and his team, as is the case for most realtors doing video successfully.
What kinds of things can you add to video to make them exciting and “sticky”?
- Add a human element – Create videos that are about more than just the property. Feature pets, give the house a story, include actors that “live” in the home, find ways to make it feel real so viewers can relate.
- Include the community – B-roll footage is key. Buyers aren’t just moving into a house, they’re moving into a community. So, show it to them! Shots of local businesses, parks, beaches, and amenities go a long way. Plus, this content is evergreen, meaning you can use it again and again.
- Make it cool – There are so many hi-tech additions you can incorporate to put your video above the rest. Use hyperlapse, add filters, film aerial shots with a drone!
Create beautiful and effective listing videos that capture a buyer’s attention and keep clients coming back.
Don’t know where to start? Get inspired by some of Boutique Real Estate Group’s amazing videos. Check them out!
Missed the webinar? No problem! You can catch the entire thing by