They are the visionaries, the forward-thinking, the stubborn, the obsessed, the tech-savvy, the creative minds always pushing boundaries. They are entrepreneurs pushing the old ways aside, data scientists discovering new ways to examine behavior, marketers inventing new ways to showcase properties, agents developing new ways to reach clients, companies building new technologies, brokerages creating whole new ways of doing business. They are the Inman Innovator Finalists, and they’re leading us into the future of real estate.
He’s an entrepreneur who made himself into a media brand. She’s an agent who landed a $20 million listing after just a year in the business. It’s a company that developed an augmented-reality tool to show prospective buyers what an interior-decorated home might look like — during a showing, on their phones. They’re all finalists.
“We are honored to celebrate so much creativity and invention,” said Inman publisher Brad Inman. “Never in the history of the Innovator Awards has there been so much innovation and, therefore, never has our list of finalists been so large — these are exciting times.”
This is our 4th nomination for an Inman Innovator Award and we are truly thrilled, said, “Raj Qsar,” Founder & Owner of The Boutique Real Estate Group. What we are doing is truly impacting real estate on a global scale and helping our agents and clients succeed.
Who will win? The 2017 Inman Innovators will be revealed at Inman Connect in San Francisco the week of August 7-11, 2017, followed by the not-to-be-missed party that’ll wrap up Inman Connect San Francisco and celebrate the Inman Innovators.
The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.
All of our influencers contribute to change in one way or another.
The list is both young and hardened, made up of connectors, power brokers, high earners, CEOs, hackers, troublemakers and startup founders. It’s a list of entrepreneurs, big and small; the old-school and the new; controversial and quiet plodders.
“They are not cut from the same cloth, they do not speak the same language and they do not always necessarily share the same values. But they influence the industry by their work, through their followers and by expressing their opinions,” said Inman publisher Brad Inman.
In selecting this year’s Inman influencers, we considered recommendations from Inman readers, editorial staff and outside suggestions. Yes, thousands of real estate professionals make a difference in the real estate industry every day, but these are some we believe stood out this year.
The beautiful brand and unique core values of The Boutique Real Estate Group have brought the romance back into real estate for me. The brand is not only captivating and effective, but it’s also crisp and classy; it stands out amongst the competition. Coupling this aesthetic with an exceptionally high level of service and an absolute commitment to excellence has allowed me to connect emotionally to all elements of the transaction. This connection is what has brought the passion back into the business. Taking the time to bond with my clients naturally sets the stage for a wonderful story. Everyone has a story to tell (see recent story from Zillow.com); it’s just about putting the extra time and energy into discovering the perfect way to portray it and push it out to the world. And at The Boutique the world does see it.
The Boutique is unlike any other brokerage I have ever seen or been affiliated with. The entire process and concept is just different. From the moment a client or prospect comes in (web or walk-in), we speak human, not real estate. Once we digitally sign a listing agreement with a Seller or meet with a Buyer the first time, the next steps aren’t “in your face” aggressive, yet the process is still highly effective. It’s about having an emotional connection with the client and truly understanding their future goals, which allows us to better represent and negotiate on their behalf.
The incorporation of technology at The Boutique is truly world class and something brought in from outside the industry. The digital tools I am now incorporating allow me to be more productive in a fraction of the time. I’m able to operate on a completely virtual platform and support a paperless transaction. I used to print out a copy of everything for the clients, which was overwhelming and extremely wasteful. Now everything is accessible to the clients and everyone else involved in the transaction via the web or mobile. With technology, prospecting effectively has taken on an entirely new meaning. Having a highly efficient Team CRM with the ability to set up immediate responses to incoming leads, set up workflows for current prospects, and then track progress is extremely straightforward and almost effortless.
The exceptionally high touch, luxury service offered by The Boutique is perfect for the Pasadena marketplace and consumers who love this great city. Pasadena has such a rich and diverse history that is exquisitely expressed through the gorgeous architecture found throughout the entire city. People who live here appreciate unique and that’s exactly what The Boutique offers, and then some! The competition is everywhere, mostly consisting of large offices that focus on quantity, not quality. When consumers in Pasadena and surrounding areas see what The Boutique has to offer – amazing photography, video and film production, 360 high definition walk throughs, in-house interior design and staging, in-house custom graphics and design, in-house social media, and dominating search engine marketing & optimization – they will see the way marketing should be done.
This passion for the creative process is portrayed in everything we do. Just look at what Mashable said about one of recently shot in house videos, “PLAIN VIDEO HOUSE TOURS ARE ALL WELL AND GOOD, BUT WHAT IF INSTEAD OF A DRY, ROOM-BY-ROOM TOUR AROUND A PROPERTY, YOU USED THE video to tell a story and sell a lifestyle? THE BOUTIQUE REAL ESTATE GROUP IS VERY GOOD AT THIS, PRODUCING A SERIES OF GLOSSY ADS FOR HOUSES THAT engage you WITH A SIMPLE PLOT DEVICE, MAKING THEM MUCH more interesting THAN THE AVERAGE TOUR. IN THIS EXAMPLE, SEEING THE KIDS RUN THROUGH THE BEAUTIFUL ROOMS AS THEY FIND A SUITABLE CUBBYHOLE FOR A GAME OF HIDE-AND-SEEK IS JUST A genius way TO SHOW THE HOME’S FAMILY-FRIENDLY, ATTRACTIVE LIVING SPACES.”
The emotional connection, advanced technology, luxury service, and creative offerings are all tied together with amazing support from the entire team at The Boutique. From the Founder//Owner, to the broker, to our concierge team, to the agents who are a part of the team, EVERYONE is constantly connected and here to support each other. The feeling of family and warmth here is exactly the type of work environment I want to be in. I really love knowing that my voice is heard and my concerns are addressed whether it’s a hurdle in a transaction or an opinion on a marketing piece. Real estate is a very personal business and it helps me be more successful having The Boutique in my corner of the ring.
http://TheBoutiqueRE.com 949-612-2535 #tbregourstory
The Boutique Real Estate Group is a boutique real estate brokerage headquartered in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services and is set to open their 2nd office in the beach city of Corona Del Mar in Newport Beach. Raj Qsar, Principal & Owner has created a culture that spurs collaboration, technology and social media with a unique marketing approach.
Our story goes a little something like this… Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying process. The Boutique Real Estate Group has invested heavily in bringing all aspects of the real estate experience completely in-house. From design, staging, photography, cinematography and social media to technology, internet optimization & cloud based transaction management. This not only provides them complete control of the design, marketing & technology of luxury real estate but also gives them the look & feel of a true boutique marketing agency. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.
Most recently The Boutique Real Estate Group has been recognized as the 2014 Next Generation Real Estate Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting. Raj Qsar & Jeremy Lehman, The Boutique’s CTO have both been recognized as Inman News Top 100 Most influential Real Estate Leaders for their work & dedication to raising the bar in the Real Estate industry. And their #GoodbyeHello video was named Top 20 Real Estate Videos in the USA in 2013.
Look for their new office in the beach city of Corona Del Mar in Newport Beach as they launch into the Coastal Orange County Real Estate Market in 2014.
The Boutique Real Estate Group http://TheBoutiqueRE.com
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#tbregourstory
“Whatever you do, DO IT WELL. Do it SO WELL that when people see you do it they will want to come back and see you do it again and they will want to bring others and SHOW THEM HOW WELL you do what you do.”
As highly sought after National speakers, Raj Qsar (The Boutique’s Owner) and Jeremy Lehman (The Boutique’s Chief Technology Officer) have traveled the country educating & training Real Estate Professionals on the value of Technology & Social Media in today’s Real Estate market. As recent speakers at some of the most prestigious Real Estate conferences across the country Raj & Jeremy continue to make their mark in todays ever changing market.
Most recently both Raj & Jeremy were named TOP 100 MOST INFLUENTIAL REAL ESTATE LEADERS in the country. This annual list recognizes those who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress — their voices and actions can move the industry toward change. Also, The Boutique Real Estate Group was named 2014 Next Generation Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting for their tech forward approach to real estate and their massive investment in marketing & design.
Weather you are looking to buy or sell real estate in Orange County or if you are a real estate professional looking for a change give us a call today or visit us at www.TheBoutiqueRE.com
So truly honored & humbled to be able to share this recognition with this exceptional group of individuals.
Being named as Real Estate Industry’s 100 Most Influential Leaders truly has me speechless!
Inman News today releases the Inman 100 report, an annual list of the Most Influential Real Estate Leaders that recognizes those who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress — their voices and actions can move the industry toward change.
They include the industry’s brain trust, power brokers and deal-makers, and those outside the industry who impact the business of buying and selling homes.
Inman News accepted and reviewed hundreds of reader nominations via an open, online nominations process. An Inman News in-house review and selection process considered reader-selected nominees and also suggested additional individuals worthy of consideration.
