The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Orange County Operations Manager position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…
Each year, agents and brokers nationwide continue to raise the bar for the quality of real estate videos. Properties are showcased in ever more unique fashions. Homes for sale are better staged and styled to help buyers envision themselves living there. All in all, more effort is put into making these videos visual masterpieces — ones that compel agents’ audiences, earn them new leads, and nurture existing ones. In 2015, this real estate video trend continued, as countless great listing videos were created by industry pros across the country — including the 10 featured below.
Check out each of these stunning real estate listing videos from 2015 and discover what makes them great … and how to emulate them with your own real estate video marketing strategy.
Knowing your audience: That’s how you win over real estate buyer leads. In the case of this gorgeous residence in Charlotte, the agency representing the listing, Savvy + Co Real Estate, knew the outdoor space would appeal to those who like hosting get-togethers: family BBQs, swanky pool parties, and everything in between. Telling the story of planning such a gathering through the eyes of a would-be owner is a perfect way to exhibit what life could be like for potential buyers. Of course, this narrative is just a part of the promotional angle of the video — showing the owner stroll through the listing also gives viewers a crystal clear view of every facet of the home.
Another real estate video that offers a glimpse of life for the homeowner through an actor comes from one of the best-of-the-best listing video producers, The Boutique Real Estate Group of Orange County, California. The production of this video is stellar: from the background music that spurs our homeowner to sway rhythmically throughout the residence to the overhead drone shots of the Hollywood Hills. While selling a high-end home in L.A. may seem like an easy gig, it still takes a lot to stand out in the luxury market, and BREG does an incredible job at showing off this particular property in a distinct light.
RUHM Luxury Marketing is no stranger to making lists of the best real estate listing videos — and there’s a clear reason. The company goes above and beyond — spending who knows how much — to craft award-worthy videos that look like those an Oscar-winning director would shoot. For this listing video of the lavish Hurlingham estate in Greenwich, Connecticut, the video marketing agency went the extra mile to showcase not just the home, which looks beyond pristine, but also the expansive property surrounding the house itself, which includes the best nature has to offer and a picturesque farm. There’s also insights from the estate manager and even nearby residents. Admittedly, this is a home that’s aimed at the super-millionaire, but the real estate video still shines brightly and does an astounding job of convincing any viewer the residence would be right for them.
Aside from creating first-rate tips-and-tricks real estate videos to her home buyer and seller audience, Edwards does a wonderful job with her listing videos. From start to finish, you get the complete sense that she has her business in order. We see her chic branding at the very beginning of the clip and immediately know how to find her online when she shares her social media info. Then, we get to hear from her and the dedication she and her team put into learning the ins and outs of her new listing. Finally, we see every detail of the home as Edwards and Co. tour the property. Oh, and the drone footage of the stunning water out back certainly doesn’t hurt.
No matter how amazing your real estate listing video looks, if no one knows how to get in touch with you, it probably won’t help you secure more leads and clients. Michael Poczynek of Prince Edward Islandunderstands this: He wisely incorporates every potential way in which his audience could contact him in the opening seconds of his videos and posts his phone numbers at the bottom of the screen throughout the clip. Add in the fact that he explains everything a prospective home buyer could ever dream of knowing about the Monticello home for sale, the ocean nearby, the surrounding community, and the intricate details of the property’s interior and exterior and you’ve got one extremely well-produced video. It’s little wonder as to why Poczynek has accrued hundreds of thousands of views on his YouTube channel.
Ideally, your real estate videos will provide clarity regarding your listings, like an oral explanation of the properties’ dimensions and features or text overlays highlighting updates made to the residence. Sometimes, though, all you need to do is let the home for sale and the surrounding area speak for itself, as real estate cinematographer and drone photography specialist Douglas Thron does for this video he shot for a Southern California listing. In just four minutes, Thron was able to exhibit practically every major attribute of the community, including the stunning pier and cliffside area, and the home itself.
Taking essentially the opposite approach from the previous video is the firm Royal LePage, which employed Open House Television to create an intricately detailed listing video that spends just as much time and effort explaining the ins and outs of the property — everything from the dimensions of the marble tiles in the foyer to the pre-finished Oak hardwood floors in the dining room. When it comes to promoting a home for sale, there’s no such thing as providing too much information to prospective buyers, so if you produce a script that’s 2,000 words long, don’t feel the need to shorten it for the sake of brevity. Instead, do what the real estate agency behind this recording does and let no home characteristics go unexplained.
If there was an award for “Best Real Estate Listing Video Staging,” this one from Indiana-based Wieland Real Estate would certainly get a nomination. The warm (literally and figuratively) and inviting living room, cozy home office, book-filled bedroom, and bright kitchen are just some of the many astounding rooms we pass through via this expertly crafted digital tour. Add in the elegant ballad strumming in the background and the perfect branding to close out the video (both the cameo from the agency’s head Troy Wieland and the prominent logo and call to action) and you’ve got yourself one phenomenally developed listing promotion.
Mr. Choo has got this digital real estate marketing thing down pat. After explaining how he drives thousands upon thousands of visitors to his real estate website each month via his organic search engine optimization (SEO) efforts at Inman Connect San Francisco, it became clear he’s one the premier online marketers in the industry. This listing video is just the icing on the cake: Having already mastered written content, Choo and his team headed to the world of video, where they’ve produced awe-inspiring clips like the one above that really make viewers feel like they’re invited guests into this multimillion-dollar Santa Monica manor. As the tour guide, Choo does a remarkable job of suavely describing each of the home’s biggest draws. Should you ever decide to get in front of the camera for your own real estate videos, use Choo as an agent to imitate.
It’s definitely difficult to screw up a real estate video in such a magnificent locale such as Hawaii, but even with the resplendent natural setting and a handsome high-end home to boot, it takes a lot of effort to pull of a video like this one for Honolulu-based agent Tracy Allen’s luxury listing. Those aspiring to live the seaside life with warm weather year-round and easy access to the beach, trails, and mountains are clearly the primary demographic this clip targets. And though this may be a limited audience, the production value of the video likely attracted a hefty number of prospective buyers.
Get help with your real estate video production for your YouTube channel in our detailed Academy post, which explains how to brand your account, the types of real estate videos to create, and much more.
What real estate marketing tools do you use to create listing and other videos? How do you come up with real estate marketing ideas for your videos? Share your ideation and production methods with us below!
The Boutique Real Estate Group
The beautiful brand and unique core values of The Boutique Real Estate Group have brought the romance back into real estate for me. The brand is not only captivating and effective, but it’s also crisp and classy; it stands out amongst the competition. Coupling this aesthetic with an exceptionally high level of service and an absolute commitment to excellence has allowed me to connect emotionally to all elements of the transaction. This connection is what has brought the passion back into the business. Taking the time to bond with my clients naturally sets the stage for a wonderful story. Everyone has a story to tell (see recent story from Zillow.com); it’s just about putting the extra time and energy into discovering the perfect way to portray it and push it out to the world. And at The Boutique the world does see it.
The Boutique is unlike any other brokerage I have ever seen or been affiliated with. The entire process and concept is just different. From the moment a client or prospect comes in (web or walk-in), we speak human, not real estate. Once we digitally sign a listing agreement with a Seller or meet with a Buyer the first time, the next steps aren’t “in your face” aggressive, yet the process is still highly effective. It’s about having an emotional connection with the client and truly understanding their future goals, which allows us to better represent and negotiate on their behalf.
The incorporation of technology at The Boutique is truly world class and something brought in from outside the industry. The digital tools I am now incorporating allow me to be more productive in a fraction of the time. I’m able to operate on a completely virtual platform and support a paperless transaction. I used to print out a copy of everything for the clients, which was overwhelming and extremely wasteful. Now everything is accessible to the clients and everyone else involved in the transaction via the web or mobile. With technology, prospecting effectively has taken on an entirely new meaning. Having a highly efficient Team CRM with the ability to set up immediate responses to incoming leads, set up workflows for current prospects, and then track progress is extremely straightforward and almost effortless.
The exceptionally high touch, luxury service offered by The Boutique is perfect for the Pasadena marketplace and consumers who love this great city. Pasadena has such a rich and diverse history that is exquisitely expressed through the gorgeous architecture found throughout the entire city. People who live here appreciate unique and that’s exactly what The Boutique offers, and then some! The competition is everywhere, mostly consisting of large offices that focus on quantity, not quality. When consumers in Pasadena and surrounding areas see what The Boutique has to offer – amazing photography, video and film production, 360 high definition walk throughs, in-house interior design and staging, in-house custom graphics and design, in-house social media, and dominating search engine marketing & optimization – they will see the way marketing should be done.
This passion for the creative process is portrayed in everything we do. Just look at what Mashable said about one of recently shot in house videos, “PLAIN VIDEO HOUSE TOURS ARE ALL WELL AND GOOD, BUT WHAT IF INSTEAD OF A DRY, ROOM-BY-ROOM TOUR AROUND A PROPERTY, YOU USED THE video to tell a story and sell a lifestyle? THE BOUTIQUE REAL ESTATE GROUP IS VERY GOOD AT THIS, PRODUCING A SERIES OF GLOSSY ADS FOR HOUSES THAT engage you WITH A SIMPLE PLOT DEVICE, MAKING THEM MUCH more interesting THAN THE AVERAGE TOUR. IN THIS EXAMPLE, SEEING THE KIDS RUN THROUGH THE BEAUTIFUL ROOMS AS THEY FIND A SUITABLE CUBBYHOLE FOR A GAME OF HIDE-AND-SEEK IS JUST A genius way TO SHOW THE HOME’S FAMILY-FRIENDLY, ATTRACTIVE LIVING SPACES.”
The emotional connection, advanced technology, luxury service, and creative offerings are all tied together with amazing support from the entire team at The Boutique. From the Founder//Owner, to the broker, to our concierge team, to the agents who are a part of the team, EVERYONE is constantly connected and here to support each other. The feeling of family and warmth here is exactly the type of work environment I want to be in. I really love knowing that my voice is heard and my concerns are addressed whether it’s a hurdle in a transaction or an opinion on a marketing piece. Real estate is a very personal business and it helps me be more successful having The Boutique in my corner of the ring.
Homes.com’s Secrets of Top Selling Agents is rolling out a new podcast series of “unplugged” interviews with some of the heaviest hitters in real estate who have not only found their niche, but are dominating in it. A few weeks back, we published an article regarding the FAA’s new regulations on using drones for real estate. The response was huge, making it quite clear that this is a hot topic among agents and brokers.
After this, we knew it was time to sit down with Raj Qsar, a seasoned pro at using video for real estate, to get more insight into this new technology. Head over to Raj’s website,theboutiquere.com, to see some of his amazing video content and to get a better idea of why there is no better person to fill in the information gaps about using drones to market your listings! Here’s just a little recap of our sit down with Raj:
According to Raj, there’s A LOT that goes into being able to legally fly a drone for real estate. He says that he operated the drones himself when they first became popular and that his company owned 2 DIJI drones (the most user-friendly) that were equipped with GoPro cameras to capture aerial footage. But between the strict and continually changing operating guidelines, expensive liability issues and high costs of equipment, he now hires a company with a lot of experience to do the filming for him.
After traveling across the country and internationally for real estate events, Raj has found that cost has become an agent’s biggest concern when it comes to using drones and video. His response to this was simple, “It’s going to cost you more not to do this stuff in the long run than it will to put the money up front.” He states that agents need to recognize that instead of trying to reduce costs by keeping the use of drones “in-house,” they should invest in someone who specializes in this area. The properties that his team lists using video tend to move faster compared to the rest of the market. This is why he can’t stress enough that agents who invest more money in marketing will ultimately see their listings sell more often and at a faster rate than those who don’t.
These were just a few of the highlights from this exciting interview, so be sure to tune in for the full podcast! Head over to the Secrets of Top Selling Agents website to find even more educational sessions like this.
Dear Yorba Linda Family & Friends.
Happy Valentines Day!
Please visit us this Saturday February 14th from 9-11am at Beverly’s Best in YORBA LINDA.
Beverly’s Best Yorba Linda
4975 Yorba Linda Blvd
Yorba Linda, Ca 92887
MUST BRING POSTCARD YOU RECEIVED IN THE MAIL.
Important Documents Your Lender Will Need From You. Yea. It’s a crazy list!
Using this list of key documents, gather all the materials into one online folder so that you’re never scrambling to find the right paperwork. We suggest dropbox or google drive.
Are you self-employed?
Proof of assets:
Additional documents you may need:
Shopping Your Loan? Here are some good questions to ask…
Print out the following list and keep it on-hand as you start shopping for your home loan. Meeting with loan officers can be overwhelming — this way you won’t forget to ask important questions.
For questions or comments please contact Allycyn Bennett with United American Mortgage Company at 949-717-7290 or Abennett@uamco.com
To find out the current value of your home please visit http://GetMyHomeWorth.com
Nothing beats enjoying a lavish meal at home, with ample space and elegant ambience to wine and dine with your friends and family. Complete with sophisticated design, exquisite details, and unique furnishings, these eye-catching dining rooms from some of our Leverage Partners will make you feel like you’re dining in a five star restaurant from the comfort of your own home.
Extraordinary Estate
Represented by Tyler Redhead & McAlister Real Estate | $3,500,000
Ideally situated in the rolling foothills of North Carolina, this expansive North Carolina estate features a gorgeous, spacious dining area.
Private & Serene Home
Represented by Turnquist Partners Realtors | $4,695,000
Enjoy a panoramic view of downtown Austin & the Texas hill country from the dining room of this private & serene home.
An Iconic, World-Class Destination
Represented by The Boutique Real Estate Group | $26,000,000
Tastefully decorated and furnished, this estate dining room on Maui’s coast offers ocean views and warm fragrant breezes.
Magnificent Home in Stone Cliff
Represented by Red Rock Real Estate | $3,999,950
An exquisite masterpiece in St. George, Utah, this magnificent home offers a handsome dining room created with unsurpassed craftsmanship.
City Tower Azabu-Juban
Represented by Housing Japan | ¥400,000,000
Experience impressive views of Tokyo from the dining room of this ultra modern penthouse with glass curtain walls.
Exquisitely Designed Condo
Represented by Forest Hill Real Estate Inc. | $6,995,000
Nestled in the most elegant and exclusive building in Toronto, this condo dining room is timeless and flawless.
Grand Vacation Home
Represented by Nectar Real Estate | $1,400,000
Designed with the vacation guest experience in mind, this grand home in Celebration, Florida includes dining seating for 16 people.
Unparalleled French Country Estate
Represented by J. Rockcliff Realtors | $42,000,000
This custom French Country estate is unrivaled in the Bay Area, with a substantial dining room decorated with elegant finishes.
Hollywood Hills Contemporary
Represented by Partners Trust | $10,000,000
Elevated high above the City of Angels, the dining area of this grand estate is worthy of the most discerning of tastes.
Dallas Penthouse
Represented by Allie Beth Allman & Associates | $10,950,000
Floor to ceiling windows and a view from the 30th story give this Dallas penthouse striking yet unpretentious ambience.
Do you dream of feasting in your own luxurious dining room? Which sophisticated dining room style is your favorite? Share your ideas and leave your comments below.
THE BOUTIQUE REAL ESTATE GROUP JOINS LEVERAGE GLOBAL PARTNERS, THE FASTEST GROWING NETWORK OF INDEPENDENT LUXURY REAL ESTATE BROKERAGES IN THE WORLD
The Boutique Real Estate Group Becomes Exclusive Leverage Global Partner for Newport Beach, CA.
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For Immediate Release
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Beverly Hills, CA. – 10/31/2014 – F. Ron Smith, President of Leverage Global Partners, recently welcomed The Boutique Real Estate Group as the Network’s exclusive member in Newport Beach, CA. A unique alignment of the most prestigious independent real estate brokerage firms around the world, Leverage Global Partners offers its members the opportunity to better serve their clients’ relocation and real estate portfolio needs by establishing each member firm as key players in the international real estate arena.
“We personally vet each real estate brokerage before offering them membership, so we are certain that The Boutique Real Estate Group is an innovative and forward-thinking market leader, offering exceptional service to their clients and to the communities of Newport Beach,” said Smith. “We are thrilled to welcome them to Leverage Global Partners.”
“This partnership is seen as a win-win for both our agents at The Boutique and our clients on an international level. Leverage gives The Boutique the unique opportunity to connect with some of the most respected brokerages worldwide and to make that important connection to a trusted & well respected colleague anywhere in the world.” Says, Raj Qsar, Founder of The Boutique Real Estate Group. “Its been an amazing year for us at The Boutique as we continue to grow and empower our agents and our clients with the most innovative techniques in our industry. The relationship with Leverage and our recent acquisition of FPRE has positioned us well moving into 2015 and beyond.”
As a member of Leverage, The Boutique Real Estate Group will be promoted as the Network’s exclusive representative for the Newport Beach area, facilitating a framework in which the company can expand and compete with larger franchise networks. Through Leverage’s “Just Ask” referral program, The Boutique Real Estate Group associates are offered personal introductions and provided access to top firms around the world, ensuring them incomparable networking ability in the worldwide luxury real estate market.
In addition to offering exceptional service and connectivity, Leverage differentiates itself from existing international luxury real estate associations by increasing the online and social media presence of their members, and providing marketing tools designed to help a member expand their individual business.
Leverage promotes the presidents of member firms and extends media access for their members’ properties through a robust public relations outreach and digital platform.
Leverage Global Partners is rapidly expanding its membership base and currently has members in numerous dynamic communities around the world, including Paris, Los Angeles, New York, London, Hong Kong, Shanghai, Vancouver, Tokyo, and Bangkok.
About Leverage Global Partners
Leverage Global Partners aligns the most prestigious independent luxury real estate brokerage firms from around the world – only one exclusive member per community – creating a unique global network of professionals that serve the relocation and real-estate portfolio needs of their clients, nationally and internationally. Founded by the visionaries of a leading independent luxury real estate firm in Beverly Hills with over US $4 billion of collective sales expertise, Leverage Global Partners offers its member cutting-edge marketing resources in social media, public relations and communication. In addition, Leverage promotes unique real estate developments around the globe. www.LeverageRE.com
About The Boutique Real Estate Group
The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. This design and tech-forward approach has earned The Boutique Real Estate Group accolades and awards worldwide: 2014 Inman News Innovator Award nominee for “Most Innovative Real Estate Agent,” 2014 “Next Generation Real Estate Brokerage”, 2013 and 2014 “Top 100 Most Influential Real Estate Leaders in The USA”, and 2013 “Top 20 Real Estate Videos in the USA.”
The Boutique Media Contact: Raj Qsar 949-612-2535 Raj@TheBoutiqueRE.com Leverage Media Contact: Jenny Mueller
via RUHM Destination Marketing
Hale Ali’i. Say it out loud: Ha-leh Ah-lee-ee.
A home by any other name might smell as sweet, but it’s hard to imagine this home being named anything else. These are the Hawaiian words for “Royal House”. When it came time for us to tell its story, we decided to create a logo that embodied the spirit of the place.
Given the theme of royalty, we started with the idea of a crest. It is topped with a classic Hawaiian image of thekahili and paddles ( 1 ). The kahili was the royal standard of the ali’i, the chiefly class of ancient Hawai’i. The paddles are, of course, symbolic of the islanders’ seafaring nature.
At its center is a pineapple ( 2 ), a long-standing symbol of hospitality (also the detailing in the home’s balcony railings). The pineapple sits on a slight hill ( 3 ), as does the residence. It is situated above the beaches, occupying a place of prominence on the landscape. This also prevents anyone on the shore from seeing into the home, maintaining the overall sense of privacy.
The dwelling is encompassed by a fortress wall ( 4 ) which opens only to the sea – a feng shui element that emanates security and protection, while giving respect to the ocean. In our logo, flowers face inward ( 5 ) to signify the way in which nature has been gently integrated with the architecture – another feature of feng shui design. As a final flourish, the wall is dotted with nine circles ( 6 ), as a nod to the home’s address: 9 Kapalua Place.
The logo was, for us, an opportunity to discover and exhibit the character of Hale Ali’i itself – stately and warm, hidden away, yet self-assured. We hope it draws you in to explore in detail what more it has to offer.
