Inman Innovator Awards 2016 Nomination

via Inman

The Inman Innovator Awards are given each year to recognize and celebrate industry innovation and accomplishments.

Who qualifies?

In some cases, a specific app, technology or business process qualifies someone for consideration. In other cases, the company as a whole consistently tries new things, adopts new technology or creates a new culture or approach to real estate.

How does the selection process work — and who decides?

The process for selection begins with identifying companies and individuals who meet these standards. A list of prospects is culled from input from the Inman editorial team and leaders in the industry.

The final decision on finalists and winners is made by editor Amber Taufen and publisher Brad Inman, and the Inman editorial team gives feedback throughout the process.

Innovator Bash

This year for the first time, Inman will be announcing one winner in each category plus two runners-up — for a total of three noteworthy names.

The winners will be announced when the red carpet is rolled out for the Innovator Bash. Do not miss this one-of-a-kind industry event, August 4, 2016, at 8 p.m. at Inman Connect. Dress up, walk down the red carpet, drink, eat, dance and celebrate industry innovation.

 

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West Coast Rents on Fire: San Francisco Rents Projected to Rise Faster than Any Other US Metro in 2016

Via RentCafe

 

With homeownership rates at historically low levels and a lack of affordable housing options in all major metro areas, renting becomes a challenge for renters all across the US, particularly low- and middle-income earners. Rents have been steadily rising for the past year, with the national average for an apartment hitting an all-time high of $1,181 in March 2016, up 5.7% from 2015.

Looking ahead, it becomes pretty clear that it’s not a question of “if” anymore, it’s about how much rents will increase this year. If the Southeast and the Northeast Corridor maintain a fairly normal pace in rent growth, the West is expected to rock the landlords’ world and post record-breaking price increases this year.

In San Francisco’s case it’s all the more dire as apartments here are already outrageously expensive – think $2,400 on average for a studio and $4,800 for a two-bedroom in the city. By year end, the Bay Area is expected to see a 10.5% jump in rent prices. The same goes for LA and Sacramento, where mild winters and lush scenery come at a price – not at all negligible and still on the rise.

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Amid historic rent hikes, Portland remains a bargain for San Francisco and Seattle transplants

The biggest surprise comes from Portland, where demographic and employment tailwinds keep demand for rental apartments up there as well. Rents in the city are expected to climb an impressive 8.8% this year, making Portland one of the main contenders for the “hottest metro for rent growth in 2016” title. But when compared to other millennial-magnet, job-centered hubs on the West Coast, Portland is actually much easier on the pocket. Whereas Portland apartments rent for $1,252 on average, both San Francisco and northern neighbor Seattle have higher average rents – $2,810 and $1,555, respectively.

Looking for cheaper rent? March South!

Headed to the Southeast? You’ve hit the jackpot! It’s where the jobs, the nice weather, and the low rents are. Atlanta, Orlando, Jacksonville, Miami, Nashville, as well as Texas’ major urban hotspots – San Antonio, Austin, Dallas, and Houston – are top choices for those in search of a more relaxed housing landscape.

Check out the full list of the hottest markets for projected rent growth in 2016 in the nifty infographic below!

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Raising the Real Estate Bar with Raj Qsar

via PLACESTER

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Years ago, real estate agents were the gatekeepers. If you as a consumer wanted to know what was on the market, you had to go through an agent. But those gates are gone. Real estate consumers now have access to all the property data they could ever want. Today, you need to give them something unique, something they can’t Google—and Raj Qsar has a few ideas about how to do it.

Raj is truly on the cutting edge of the real estate business. In 2015, Inman News named him one of the 33 People Who Are Changing The Real Estate Industry. As principal of The Boutique Real Estate Group in Orange County, California, Raj has led the charge to create content and experiences that provide value for real estate consumers far beyond the MLS.

“I wanted to do something that was different,” Raj explained. So, in 2009, Raj worked with a local filmmaker to produce an emotional short film about one of his listings. “Not only did we sell a price record on that home, we got like every listing for the next three years in that neighborhood.” Today, The Boutique Real Estate Group continues to produce high-quality videos that offer prospective buyers a beautiful, intimate look at their clients’ listings.

Whether it’s through video or some other avenue, Raj says, today’s agents need to focus on adding more value for their clients. “Give them something they don’t know,” Raj told us. “‘Hey, did you know that this neighborhood on the 4th of July actually shut down the streets? There’s a live band, a taco cart, and the local fire department comes up and does a parade with all the kids?’ [That’s] the stuff that…provides value to these people who wanna spend a couple million bucks on a home.”

Of course, it’s not just the agent’s responsibility to add value: brokers also need to step up and provide for their agents. “They need to create value within the brokerage to be able to push it to their agents, so the agents can push it to their clients, and give [them] the opportunity for success,” Raj explained. That value consists not just of modern tools and great design, but also intensive, one-on-one training in how to use these resources effectively.

“Most of the agents [we hire] are at these big brokerages with 500, 600, 800 agents,” Raj told us. “They feel like a fish. They feel like they have a number. They come here and they’re like, ‘I can’t believe how much one-on-one time I got. I can’t believe that you sat down for three hours and didn’t look at your phone one time.’”

In this interview, Raj explains how video can tell powerful stories around your listings and neighborhoods, and describes how today’s brokers should be investing in each of their agents.

Listen to the Podcast here.

– Matt & Seth

Luxury listing: dream house overlooking Laguna Beach

via inman LOS ANGELES

Professional recording studio, wine room and pool with swim-up bar are just some of the amazing features

This immaculate property above Laguna Beach sits on almost a full acre and was inspired by luxury resorts with five-start ratings. Featuring a professional recording studio, wine room, tasting room, panoramic ocean and canyon views and a saline pool with a swim-up bar, the beautiful features seem to never end.

The five-bedroom, nine-bathroom home is listed at $19,888,888 by Tracy Glass and Kelly Enciso with The Boutique Real Estate Group.

We are hiring… Weekend Warrior wanted!

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Weekend Warrior position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

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11 reasons to sell your home this Holiday season

Surfing Santa

11 Reasons to List During the Holidays

1. People who look for a home during the Holidays are more serious buyers!

2. Serious buyers have fewer houses to choose from during the Holidays and less competition means more money for you!

3. Since the supply of listings will dramatically increase in January, there
will be less demand for your particular home! Less demand means less money for you!

4. Houses show better when decorated for the Holidays!

5. Buyers are more emotional during the Holidays, so they are more likely to pay your price!

6. Buyers have more time to look for a home during the Holidays than they do during a working week!

7. Some people must buy before the end of the year for tax reasons!

8. January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until Spring to buy, you must be on the market now to capture that market!

9. You can still be on the market, but you have the option to restrict showings during the six or seven days during the Holidays!

10. You can sell now for more money and we can allow for a delayed closing or extended occupancy until early next year!

11. By selling now, you may have an opportunity to be a non-contingent buyer during the Spring, when many more houses are on the market for less money! This will allow you to sell higher and buy lower!

Connect with us today!

Check out our marketing!

18 Inspiring Real Estate Instagram Accounts to Follow

San Clemente Pier

Instagram is a mobile force to be reckoned with. With 400 million users, it’s larger than Twitter, and advertisers report that ads on the service outperform those on other platforms.

But beyond the photo filters, Instagram can also be a new way to generate business. Real estate professionals like Anne Jones, Joyce Rey and Dusty Baker all make Instagram a core part of their branding and marketing efforts. Companies like Windermere and Houlihan Lawrence have turned the service into a powerful new way to promote their listings. And accounts like Haute Residence have built large audiences around their tempting listing photos.

If you’re looking to spruce up your Instagram feed, learn what’s working when it comes to real estate, or simply figure out if the service is right for you, we’ve put together a list of 18 inspirational Instagram accounts worth following.

Have an account we missed? Share it in the comments and we’ll add it to the list.

1. The Boutique Real Estate Group
2. Anne Jones, Windermere
3. Joyce Rey, Joyce Rey Real Estate
4. Dusty Baker, Keller Williams Realty, Montecito, California
5. Chad Carroll, The Chad Caroll Group
6. Nikki Beauchamp, Engel & Volkers New York
7. The Broke Agent
8. Shawn Elliot, Shawn Elliot Luxury Homes & Estates
9. Fredrik Eklund, Douglas Elliman
10. Windermere
11. Live Urban Denver
12. Caroline Gosselin, Prominent Properties
13. Kim Colaprete, Team Diva Real Estate
14. Audie Chamberlain, Lion & Orb
15. Ines Hegedus-Garcia, Team Miamism
16. Marguerite Giguere, Windermere Real Estate
17. Hawai’i Life Real Estate Brokers
18. Houlihan Lawrence 

 

 

We are hiring! // Matchmaker – Inbound Internet & Phone Guru

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Matchmaker position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

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We Are Hiring! The Boutique Real Estate Group

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The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Orange County Operations Manager position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

 

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DocuSign for Real Estate with The Boutique Real Estate Group

San Clemente PierThe Boutique Real Estate Group

Corona del Mar, CA

“If you follow us around any real estate trade show, we spend a lot of time talking to vendors about their products. We constantly research better tools and technology to help us better serve clients. Our favorite part is taking a new listing that’s a little ugly and making it look amazing. That’s something we do really well.” THE MARKET – Many of The Boutique’s Orange County clients fall into the luxury market, but every client deserves luxury service and marketing. THE CULTURE – The Boutique spurs collaboration through technology and culture. THE MAN – “I don’t know how many hours I put in. It doesn’t feel like work. That’s one of the elements I’ve always enjoyed.”

Tech-Enhanced Service

The Boutique invests heavily in telling the story of every home, believing beautiful design evokes a connection between client, agent, and the home-buying process. The Boutique focuses on providing best-in-class service through a combination of great habits, great marketing, and bleeding-edge technology. Incredible service and marketing are key ingredients in the success of The Boutique. And a large amount of credit belongs to technology and systems that support: Convenience – “If you give clients a choice—do the paperwork now at the house, or wait and I’ll come by tomorrow? One hundred percent of my clients say right now. And they’re not all 30 years old.” Service – “It makes your job, your agent’s job, and your client’s life easier. You’ll never hear me say to a client, I don’t have that right now. When I’m at my office again, I’ll get back to you.” The Customer Experience – “Emailing back and forth—that’s not a great way to send documents to my clients. DocuSign transaction sharing tools do a much better job.” ROI – “People often hire me—and I get recommended to people—because the technology that we use makes the experience a lot easier.”

68% OF AGENTS PREDICT TRANSACTIONS WILL BECOME ENTIRELY MOBILE (BUT ONLY 61% OF THEIR BROKERAGES PROVIDE MOBILE TRANSACTION MANAGEMENT).

“If you’re not willing to invest in your business there’s plenty of your competitors out there that will.”

Top 4 Reasons to LOVE DocuSign

1. LEVEL OF SERVICE:  “We just believe clients want what they want when they ask for it. So, if I have the ability to answer the phone and take their question, I should probably have access to a tool that allows me to find their answer or expedite a document right there on the spot.”

2. THE CLIENT EXPERIENCE: “I do everything possible to be accommodating and make the transaction smooth for my clients. That’s really the role that DocuSign plays. The Transaction Rooms collaboration tools and transparency make it easy and convenient for clients.”

3. THE AGENT EXPERIENCE: “DocuSign makes it easy for agents to do their job from anywhere, at anytime. If a broker is not focused on providing agents with convenient tools that help them be more productive—that’s a great way to lose them.”

4. LIABILITY: “Because DocuSign lets the broker manage the transaction from the back end, you’ve got the compliance issue covered.”

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