RESAAS’ 2016 Real Estate Rockstars: Social Media
via Resaas Blog
We’re only getting started.
Now it’s time to reveal the nominees and winners for social media.
It’s a no brainer that by now everyone knows social media is crucial for today’s real estate agent.
This year’s competition was steep. Brokerages, firms and coaches all came out swinging in hopes to be recognized as a 2016 nominee and ultimately the winner for social media.
Let’s walk you through the criteria.
These days, it’s easy for anyone to hop onto a social media platform, create an account and post their lives away. It’s these special few that are able to keep their growing audience engaged by dishing out valuable, share-worthy content.
Let’s have a closer look at the criteria we used to shortlist our nominees.
Someone that knows their way around social media knows how to expand their reach through their social media presence.
Are they active on multiple social media channels?
Do they have a larger social following?
Are their users engaged?
The rule of thumb for content is the ‘80/20’ rule.
80% of the content shared should be of use to followers and NOT a hard sell. The remaining 20% of content can be those “sales-y” posts. But, it should be kept minimal.
Does the account follow the 80/20 rule?
Sure, you have social media accounts but what are the quality of your posts?
The Boutique RE
Here’s a brokerage that just gets it. The Boutique RE Group makes an effort to use their social media marketing to its full potential – posting beautiful photos, high-quality videos and selling a luxury lifestyle through their content. Let’s not overlook their hashtag game. Boutique RE Group makes great use of hashtags on each one of their listing photos to increase exposure of the neighborhoods of their listings.