Real estate agents make movies to sell mansions as traditional home tours become obsolete

via Financial Express

In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.

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It’s not easy to sell houses. In a  market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.

So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.

The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.

People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.

The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.

Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.

Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.

Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.

Luxury listing: Pinnacle House in Yorba Linda

via inmanLA

More than 8,000 square feet of modern beauty

This beautiful hillside estate in Yorba Linda is minutes from the esteemed Black Gold Golf Course, but with a stunning backyard and infinity pool, wine cellar and in-home theater, you might never want to leave.

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The five-bedroom, seven-bathroom home is listed at $10 million by Raj Qsar and Christina Boladian with The Boutique Real Estate Group.

 

West Coast Rents on Fire: San Francisco Rents Projected to Rise Faster than Any Other US Metro in 2016

Via RentCafe

 

With homeownership rates at historically low levels and a lack of affordable housing options in all major metro areas, renting becomes a challenge for renters all across the US, particularly low- and middle-income earners. Rents have been steadily rising for the past year, with the national average for an apartment hitting an all-time high of $1,181 in March 2016, up 5.7% from 2015.

Looking ahead, it becomes pretty clear that it’s not a question of “if” anymore, it’s about how much rents will increase this year. If the Southeast and the Northeast Corridor maintain a fairly normal pace in rent growth, the West is expected to rock the landlords’ world and post record-breaking price increases this year.

In San Francisco’s case it’s all the more dire as apartments here are already outrageously expensive – think $2,400 on average for a studio and $4,800 for a two-bedroom in the city. By year end, the Bay Area is expected to see a 10.5% jump in rent prices. The same goes for LA and Sacramento, where mild winters and lush scenery come at a price – not at all negligible and still on the rise.

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Amid historic rent hikes, Portland remains a bargain for San Francisco and Seattle transplants

The biggest surprise comes from Portland, where demographic and employment tailwinds keep demand for rental apartments up there as well. Rents in the city are expected to climb an impressive 8.8% this year, making Portland one of the main contenders for the “hottest metro for rent growth in 2016” title. But when compared to other millennial-magnet, job-centered hubs on the West Coast, Portland is actually much easier on the pocket. Whereas Portland apartments rent for $1,252 on average, both San Francisco and northern neighbor Seattle have higher average rents – $2,810 and $1,555, respectively.

Looking for cheaper rent? March South!

Headed to the Southeast? You’ve hit the jackpot! It’s where the jobs, the nice weather, and the low rents are. Atlanta, Orlando, Jacksonville, Miami, Nashville, as well as Texas’ major urban hotspots – San Antonio, Austin, Dallas, and Houston – are top choices for those in search of a more relaxed housing landscape.

Check out the full list of the hottest markets for projected rent growth in 2016 in the nifty infographic below!

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How to turn Starbucks into a lead goldmine

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Get out of the office and make personal connections that generate leads.

  • Starbucks and other places like it are great locations to generate leads.
  • Be consistent and focus on creating relationships that build credibility and lead to sales down the line.
  • Always bring marketing materials and discreetly advertise yourself with branded accessories, such as a laptop cover.

Starbucks isn’t only the place to pick up your daily triple nonfat latte with a drizzle of caramel and extra foam on the side — it’s also a great place to find leads.

In Lab Coat Agents, James Michaelin recounts how he got two leads in one morning at Starbucks thanks to good listening and quick action.

“I overheard a business meeting that someone was starting a business and they brought up needing to find a Realtor for a location,” he wrote. “Well, [the] keyword Realtor was said so of course I introduced myself, gave my card to both of them and they [wanted] to get together soon.”

Twenty minutes later, James got another lead from a man who overheard his conversation with the two businessmen.

As it turns out, Michaelin isn’t the only agent who uses Starbucks as a lead-generating tool. There’s been a lot of chatter online over the past two months about the power of Starbucks and other places like it, such as Panera Bread or even Dunkin’ Donuts.

Here’s some of the advice agents gave on how to make Starbucks work for you:

1. Mark it on your weekly schedule

Raj Qsar goes to Starbucks three times a week to do local real estate research and work on handwritten thank-you notes. Because of his consistency, customers expect Qsar to be there and look forward to asking him questions.

2. Make your presence known

Agents aren’t the only people who use Starbucks as a second office. Most of the people are there are to get work done and rarely look up from their phone, tablet or laptop.

So how do you let people know a Realtor is in the room? JT Takacs suggests telling the cashier to write “Realtor (insert name)” on your cup, so when the barista calls your name, everyone will know your profession.

3. Discreetly advertise yourself with branded accessories 

Order a customized laptop cover that has your name, logo, website URL and a great call-to-action. Amanda Miller Hudson says: “I have the Realtor ‘R’ logo in sticker form over the apple on my MacBook Pro. It works! I picked up a seller lead last November at Panera.”

4. Focus on making personal connections before generating leads

What agents love about Starbucks is the chance to get from behind the tech wall and make real-time, face-to-face connections. Don’t stop in with the expectation that you’ll walk out with a handful of deals each day, because as many will attest, there will be days and weeks when you won’t.

But you will build the relationships and familiarity crucial to establishing your brand and long-term success.

5. Offer on-the-spot advice

When Zillow evangelist Jay Thompson goes to Starbucks, he brings a sign that says: “Have a real estate question? Fire away!” And he buys a cup of coffee for those who are brave enough to take the offer.

6. Bring marketing materials

This seems like a given, but some may feel apprehensive about bringing their regular marketing materials with them into Starbucks. David Fresquez suggests having a set of “ready-made buyer or seller folders that includes information about you, your latest accomplishments along with some social proof.”

Keep these folders in your briefcase, backpack or bag and give them to your potential lead once your conversation is done.

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7. Small sacrifices can hook a big fish

At Luxury Connect in October, Josh Altman shared a story about how he was able to snare a sale at Starbucks. He frequents one Los Angeles store in particular and had purchased his coffee when he saw a well-known celebrity join the line.

So Altman threw out his just-procured drink and stepped in line behind the celeb, struck up a conversation and discovered he was looking for a home. He offered the star $1,000 to come with him to a place he thought would fit the bill — certain it was perfect. And it was. Being willing to throw out the coffee and offer money to show sincerity generated a happy ending to the story, a $12 million sale.

Do you have any extra advice for getting leads at Starbucks? What are some other places you like to hang out? Share them in the comments below.

Via Marian McPherson and Inman News

Inman Launches Broker War Room Facebook Group

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It’s a forum for advice and mentorship where brokers in the real estate industry can share best practices.

Inman has launched a new Facebook group for for brokers, franchise executives and real estate company leadership. Inman’s Broker War Room is a forum for advice and mentorship where brokers in the real estate industry can share best practices, help each other solve gnarly problems and become better owners.

Members are limited to broker-owners, executives and franchise team members.

It’s a closed group, but brokers and their employees, as well as franchise members, can join here.

“We created this group for brokers, by brokers and with brokers,” said Inman publisher Brad Inman. “The best advice and counsel can come from one another, not consultants, gurus or, god forbid, journalists.”

Real estate broker Raj Qsar and Stacy Stateham, vice president of marketing at Bloom Tree Realty, are serving as volunteer administrators for the group

“With so many Facebook groups geared toward agents, there is a void for real estate company leadership,” said Stateham. “Until now! As much as every real estate brokerage and company is unique in how we go to market, we have a lot of similarities in the common challenges that we all face, and my hope is that the Broker War Room gives us a place to collaborate and share.”

11 Examples of Perfect Real Estate Branding

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Successful real estate branding can’t be accomplished with just a fancy logo or a catchy motto. The real secret behind strong real estate brands is a combination of creative elements and on-point messaging into a coherent identity. And if you want to become a real estate branding champion, it takes valuable content, a strong media presence, and regular interaction with your audience to convey that identity.

Each of the agents and brokers listed below (in no particular order) has mastered the art of branding in some aspect, so check out what makes their brands unique and memorable, and learn how you can emulate their methods to bolster your own real estate agent branding.

Raj Qsar, The Boutique Real Estate Group

Qsar’s brokerage has been a leader in the video marketing sphere for some time now — so much so he could be designated the King of Real Estate Video (should such a designation exist). From hiring excellent video marketing vendors to help him capture some amazing listings, likeHale Ali’i, to shooting his own recordings featuring his agents and the properties they represent, Qsar has shown a knack for crafting wonderfully attractive and charming videos that make you want to watch over and over again … even if you don’t happen to be in the market for homes for sale in SoCal. The videos have now become a trademark of his agency, and it’s thanks to some nifty real estate branding savvy from Qsar.

Lisa Archer and Laurie Weston Davis, “The Geeky Girls”

It’s hip to be square. The Geeky Girls Archer and Davis have taken this mantra to heart with their real estate branding approach — one that’s made them well-known in the world of real estate. The social proof is in the pudding: Just take a look at the duo’s Placester website homepage and you’ll see a multitude of industry members sporting Geeky Girls gear. A bold color scheme to accompany their creative logo and a sense of pride in their unique business persona have earned the pair quite a following. Want to emulate success? Don’t feel obligated to label yourself as “The [Insert Adjective Here] Agents.” Instead, focus on what separates you from other agents in your market and blend that information seamlessly into your real estate marketing. For instance, if you mostly sell great beachside properties, use language in your marketing messaging to denote your status as one of the premier beachfront property sellers in the region. A catchy moniker, like The Geeky Girls, is simply gravy.

Matt Beall, Hawaii Life

Matt Beall is a prime example of real estate branding done right for several reasons. He built his agency, Hawaii Life, rapidly — more than 200 agents and brokers have joined the firm’s 11 offices in just four years. He’s hosted a brokerage-sponsored real estate conference called Worthshop that has featured numerous big industry names. He positions his firm online as the preeminent brokerage in the state. And, on top of all that, he’s even managed to get his agency some airtime on HGTV, thanks to the aptly named series “Hawaii Life.” In other words, Beall has put in the work needed to build a powerhouse real estate firm and is now focusing on maximizing its potential by getting its name out through various channels.

Michael Thorne and David Fauquier, “Mobile Agent TV”

Not all real estate marketing strategies need to focus entirely on getting in front of consumers. Directing your marketing tactics at your peers can position you as a thought leader in the agent community. Take Thorne and Fauquier, for example: Their RE/MAX-sponsored “Mobile Agent TV” webisode series entails them interviewing the best and brightest in the real estate sector. These shows (like the episode above featuring Placester’s Seth Price) inform agents and brokers all over on how to better their bottom lines with the latest and greatest sales and marketing efforts, emerging technologies, and general business tips. Additionally, though, the series has transformed them into knowledgeable agents in the eyes of their local market. Each and every episode of “Mobile Agent TV” enhances Thorne and Fauquier’s status as a go-to resource.

Jill Hertzberg & Jill Eber, “The Jills”

It pays to work in one of the hottest (literally and figuratively) housing markets in the nation, but even that is no guarantee for success. Miami-area agents Jill Hertzberg and Jill Eber, who have capitalized on their first-name branding opportunity, understand that it takes some special marketing to stand out from the crowded field of real estate professionals operating in sunny Miami-Dade County. Thus, the dynamic duo has worked hard over the last several years to cement themselves as the premier agents not only in South Florida, but across the U.S. and world. Nearly every usage of their simple-yet-elegant logo is accompanied by copy denoting their status as “the #1 agent team worldwide.” When you’ve got the numbers to back up your claims, it’s an easy decision to take advantage of such a title. The Jills don’t rest on this logo and tagline, however — they also make sure to optimize their joint real estate website, produce detailed real estate videos, and take advantage of speaking engagements and other promotional endeavors.

Travis Greene, CountryWide Properties, Inc.

Branding for real estate businesses is primarily accomplished online these days, thanks to a bevy of inbound marketing tactics agents and brokers can implement. But offline marketing methods can also make an impact. For instance, Realtor and Placester customer Travis Greene has added his real estate agent branding to his truck, meaning he can promote his business simply by getting behind the wheel. Offline marketing techniques like this can go wrong (very wrong, in some cases), but Greene manages to incorporate his online branding into the real world effortlessly and attractively. Having a strong internet presence is vital to real estate marketing success, but spending some ad money on things like this can still offer reputational benefits.

Sue Adler, “Hear It Direct”

As we’ve discussed on the Academy before, agents have a wide array ofreal estate conferences available to them. Some of these conferences cover broad topics, like technology’s role in real estate and how to better organize your team. Others take a different approach — like Hear It Direct, a series of consumer-meets-agent events started in part by Sue Adler. What better way to market yourself than to speak with buyers and sellers in your area and answer their questions? As with the RE BarCamps that have become popular among agents nationwide, Adler’s Hear It Direct conferences have helped close the divide between agents and consumers, and make it simpler for both sides to understand one another. Adler can take a lot of credit for how successful Hear It Direct has become and deserves recognition for her selfless real estate branding. It’s a novel approach to a fundamental idea: Speaking and networking directly with those you want to work with.

John Hesse, Accelerated Realty Group

You have to go to great lengths sometimes to develop effective real estate agent branding — literally and figuratively. Sacramento-based Realtor Jon Hesse, for instance, flew a great distance to meet up with a branding firm he hired to get his photos taken for promotional images. The results? Well, just look at the “about me” infographic above, which features one of the images taken by the agency. It’s simple, yet shows Hesse is serious about his business because he’s willing to take the time to get professional shots taken. The same branding is used atop his real estate website and on all of his major social media accounts, meaning he’s taking full advantage of the branding services he secured. It can cost a pretty penny to get photos taken by seasoned pros, but if the fruits of that labor end up making you look reputable in the eyes of your audience, it’s more than worth the expense.

Marguerite Giguere, “The Skydiving Agent”

When you think “skydiving,” you may think “risky,” but perhaps that’s exactly what Giguere wants you to think: that she’s willing to take risks to help her clients close deals and provide excellent customer service. Look closer at her real estate branding, though, and you realize she’s much more than a gimmick. Giguere has charm and personality to spare, and clearly shows she cares about her clients. Email is a core element of her real estate marketing plans, as shown in this Academy post, while she also spends a great deal of time on her blog to inform the local community about interesting events, venues, restaurants, and other goings-on. Simply put, Giguere goes all out to make herself as personable and relatable as possible — and she passes that test with flying colors.

Julian Pilarski, Royal LePage Real Estate Services

To become a local, trusted brand name, real estate agents must implement some creative real estate marketing. A high-quality, appealing logo can be a great starting point for establishing your brand, but the real secret to broadening awareness and generating interest in your business is to use your brand marks in as many places as humanly possible. That means doing what Realtor Julian Pilarski has done, creating a beautiful real estate logo (like his below) to use on every page of your site, in your email marketing, atop your social media accounts, on flyers, in ebooks, and any other marketing collateral you create.

Pilarski specifically does an excellent job of using his logo in his real estate videos, as evidenced above. The branding is prominent at the beginning and end of his videos, and is even used in the corner of the screen mid-video. Seemingly small touches like these used hundreds of times over will add up over time and resonate more and more with local real estate customers.

Judith Weiniger, The Weiniger Group

Some agents forget to have a print real estate branding strategy in addition to online tactics. Look to Judith Weiniger’s marketing, for inspiration: She has mastered the art of the real estate mailer. Weiniger sends out print collateral like market reports and a home seller’s guide that are perfectly branded. They feature her agency’s logo, have a unified color scheme, and, most importantly, feature lots of valuable content that educates her audience.
Who do you think will be atop the list when recipients decide to buy or sell? Once again, consistency is key. Weiniger noted in a Placester Academy post that sending out mailers a dozen times annually is ideal. Doing so has helped get her and her company top-of-mind with qualified leads in her market.

Need some real estate branding ideas? Check out our Academy post 75 Ways Real Estate Agents Can Promote Themselves Online. What are some real estate brand examples you’ve seen that you loved? Share some notable instances in the comments section below!

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Tom Schick on What’s Next in Tech for 2016

Inman is interviewing industry thought leaders to find out what’s next in 2016. Here’s Tom Schick, an agent at The Boutique Real Estate Group.

What are your technology predictions for 2016?

The push towards the high-tech agent is expanding the gap between the great agents and the good agents. I see the best companies hiring technology specialists to assist with clients, listings and marketing.

I also see the rise of marketing automation, to stay in touch with people, generate new leads and respond to property inquiries. More agents in 2016 are getting into the tech trends to improve agent websites, capture leads through apps, ads and websites, and to tell the story and capture the emotions of buyers in property websites.

We at The Boutique Real Estate Group pride ourselves on staying in front of the tech curve.

What big tech trends are you watching?

I’m personally moving marketing dollars around from the typical Zillow, Trulia and realtor.com spending, and moving it into Adwerx, Google Adwords and lead-generating sites such as “get your home value” or localized sites to target specific neighborhoods.

I use apps like MLS-Touch to give my buyers and sellers the most up to date information when we’re out in the field, and I really like what RESAAS is doing to connect agents all around the world through a social site similar to Facebook. I’m involved in several groups in the RESAAS network including referral groups and brainstorming panels for marketing and tech trends.

What is more important: mobile or cloud?

I think mobile is still more important for my clients, but the cloud is more important for the doc-sharing and collaborating inside of our real estate firm. In my world, they are both critical to growing my business.

I use an iPhone 6 Plus, and I love being able to share my incredible property videos and websites with clients. Here’s an example:www.4582OceanRidge.com.

Today, I use my mobile device to type more emails than I do my computer. Being able to be out with my clients or out being social is critical to me growing my business, so I don’t like to be at a computer for more than a couple of hours a day.

I also use mobile apps like Docusign mobile, zipForms mobile, the Google Drive app and the Dropbox app.

Will the tech bubble burst?

No, I don’t think so. It’s not a bubble. Today, the tech world doesn’t have a ceiling or an end in sight.

What is next for Zillow?

Is it taking over the world? No, just kidding.

Zillow has become this online real estate listing giant. I saw that its agreement with ListHub has come to an end, so it’s going to have to develop new relationships with individual MLSs and individual brokers.

Just like everyone else, Zillow has to continue to reinvent itself, or it will get lost in the dust. Individual agents and brokers are creating their own search sites, and I think that will take away from the major portal sites.

Will the Broker Public Portal be launched in 2016?

It looks like its close to happening. Broker Public Portal LLC, is working on coming up with the data license agreement with MLSs. I like the idea of being able to brand the MLS experience for clients.

Will Upstream be launched in 2016?

Yes, it looks likes NAR and Upstream are working through the details now. It’s about time that technology jumps into our MLS system to streamline data entry and help autopopulate forms. We use the CRMLS system, which is getting better, but going into other MLS systems can be quite the time-waster for a busy agent.

Hopefully, Upstream will help to streamline record keeping and data entry.

How will predictive search change homebuying?

I think predictive search will help agents key in on the specific locations and needs for their clients. When buying a home, there are so many factors such as location, size of house, school districts, traffic and freeways, shopping, crime rate, local hobbies, etc. I think buyers will have a better idea of where they want to search for a house and this will save time for both the buyer and the agent. I’ve worked with some buyers that know what they want, and others that are relocating and want to see 10+ cities, to narrow things down.

Will on-demand showings go mainstream?

I think on-demand is a great backup plan if time is limited…but I believe that you can’t replace a good, seasoned agent with a randomly chosen agent. Buyer’s agents constantly complain about losing clients to other agents, or buyers not being loyal. I think building a relationship and trust with your buyer is critical, and I haven’t lost many buyers over the 12-plus years that I’ve been in real estate.

It’s not all about locating the house and moving right in. A seasoned agent can negotiate price, repairs and many important details of a buyers transaction.

Will the automated offer become reality in 2016?

I don’t think the automated offer will become a reality. Some sites claim that they help cherry-pick the best real estate bargains and submit offers for their clients. I don’t think it’s smart, and I don’t like the idea of automated offers.

A seller and a buyer need an agent who works specifically with their best interest in mind, and automating offers doesn’t sound like a good way to accomplish that. Buying a house isn’t a small investment, so I feel that a lot of time should be spent with a trusted and respected Realtor.

Will Closing in a Box happen in 2016?

Closing in a Box is a great idea. We already offer all of these items to our clients, and my amazing transaction coordinator keeps my files neat and orderly. Having all of these functions in one app or website is a great idea, though.

How will machine learning change real estate?

Machine learning will help agents and loan officers see which people are likely to buy or sell. It will cut down on time and save a lot of marketing money.

We have a couple systems that show us trends, such as ReboGateway, but one of our lenders at Primary Residential Mortgage has created a system that has really helped my business.

Homes.com Sits Down with Raj Qsar to Discuss the Nitty-Gritty on Drones

via Homes.com

Homes.com’s Secrets of Top Selling Agents is rolling out a new podcast series of “unplugged” interviews with some of the heaviest hitters in real estate who have not only found their niche, but are dominating in it. A few weeks back, we published an article regarding the FAA’s new regulations on using drones for real estate. The response was huge, making it quite clear that this is a hot topic among agents and brokers.

After this, we knew it was time to sit down with Raj Qsar, a seasoned pro at using video for real estate, to get more insight into this new technology. Head over to Raj’s website,theboutiquere.com, to see some of his amazing video content and to get a better idea of why there is no better person to fill in the information gaps about using drones to market your listings! Here’s just a little recap of our sit down with Raj:

According to Raj, there’s A LOT that goes into being able to legally fly a drone for real estate. He says that he operated the drones himself when they first became popular and that his company owned 2 DIJI drones (the most user-friendly) that were equipped with GoPro cameras to capture aerial footage. But between the strict and continually changing operating guidelines, expensive liability issues and high costs of equipment, he now hires a company with a lot of experience to do the filming for him.

After traveling across the country and internationally for real estate events, Raj has found that cost has become an agent’s biggest concern when it comes to using drones and video. His response to this was simple, “It’s going to cost you more not to do this stuff in the long run than it will to put the money up front.” He states that agents need to recognize that instead of trying to reduce costs by keeping the use of drones “in-house,” they should invest in someone who specializes in this area. The properties that his team lists using video tend to move faster compared to the rest of the market. This is why he can’t stress enough that agents who invest more money in marketing will ultimately see their listings sell more often and at a faster rate than those who don’t.

These were just a few of the highlights from this exciting interview, so be sure to tune in for the full podcast! Head over to the Secrets of Top Selling Agents website to find even more educational sessions like this.

Jeremy Lehman Named Chief Technology Officer (CTO) of The Boutique Real Estate Group in Orange County, Ca

Technology meets Real Estate on the coast of Orange County in the beach city of Corona Del Mar as The Boutique Real Estate Group sets its eyes on the Coast of Orange County with the addition of an In-House Chief Technology Officer.

As Chief Technology Officer (CTO) of The Boutique Real Estate Group in Orange County, Ca, Jeremy brings technology and tools to help his team provide the highest level of customer service to their clients. Jeremy says, “Using mobile, social & cloud based technology, we are able to respond quickly to client requests, property inquiries and showings, create/edit/sign contracts, and communicate with our entire team faster than ever before.” Jeremy has been instrumental in creating a paperless office for The Boutique Real Estate Group giving their agents and clients the ability to manage an entire real estate transaction from their smartphones & tablets. As The Boutique Real Estate Group expands its operations to Coastal Orange County, Jeremy will be able to provide this tech forward approach to their agents and clients in the beach cities of Orange County

Jeremy is a second generation Realtor with a passion for real estate, marketing and bleeding edge technology. With professionalism and productivity at the core of his daily plan, Jeremy uses a client-first approach to every real estate transaction that delivers outstanding results. As an early adopter of technology and social media in real estate, Jeremy’s tech savvy nature has led him to national speaking opportunities and relationships with major companies such as Apple & Inman News. He also co-developed one of the industry’s first mobile MLS applications used by over 30,000 agents throughout North America.

Most recently Jeremy became the youngest president ever for the Pacific West Association of Realtors, one of the top ten largest associations in the U.S. and was named as Top 100 Most Influential Real Estate Leaders by Inman News. He also currently serves on the board of directors for the California Association of Realtors. Furthermore, The Boutique Real Estate Group was named 2014 Next Generation Real Estate Brokerage for their relentless dedication to technology, flawless design & social media and their Year End Video for 2013 entitled “GoodByeHello” was named Top 20 Real Estate Videos in The USA.

When he’s not working, Jeremy loves spending time with his wife and 4 children, enjoying the parks and beaches of OC.

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