Raj Qsar and Rachel Holder join Chris Smith & Jimmy Mackin on their latest #WaterCooler roundtable discussion, as they discuss the specific tactics and strategies they are using to navigate “the new normal.”
The best agents are focusing on how to market, sell, and recruit during these unprecedented times. Find out exactly what they are doing day in and day out to stay productive and keep their teams motivated.
As stay at home orders are modified, it is essential that all possible steps be taken to ensure the safety of workers and the public.
This guideline is intended to help people involved in real estate transactions implement their plan to prevent the spread of COVID-19 in the workplace and is summarized from the Guidance for Real Estate Transactions. This summary contains excepts from the full document, referenced above.
This document provides guidance for businesses operating in the real estate industry including sales and rentals of single-family, multi-family, apartment, commercial, and industrial properties to support a safe, clean environment for workers. The guidance is not intended to revoke or repal any employee rights, either statutory, regulatory or collectively bargained, and is not exhaustive, as it does not include county health orders, not is it a substitute for any existing safety and health related regulatory requirements such as those of Cal/OSHA. Stay current on changes to public health guidance and state/local orders, as the COVID-19 situation continues. Cal/OSHA Interim General Guidelines on Protecting Workers from COVID-19 webpage. CDC has additional requirements in their guidance for businesses and employers.
Worksite Specific Plan
Establish a written, worksite-specific COVID-19 prevention plan at every facility, perform a comprehensive risk assessment of all work areas, and designate a person at each facility to implement the plan.
Identify contact information for the local health department where the facility is located for communication information about COVID-19 outbreaks among employees.
Train and communicate with employee representatives on the plan.
Regularly evaluate the workplace for compliance with the plan and document and correct deficiencies identified.
Investigate any COVID-19 illness and determine if any work-related factors could have contributed to risk of infection. Update the plan as needed to prevent further cases.
Identify close contacts (within six feet for 10 minutes or more) of an infected employee and take steps to isolate COVID-19 positive employee(s) and close contacts.
Adhere to the guidelines below. Failure to do so could result in workplace illnesses that may cause operations to be temporarily closed or limited.
Shown Properties Specific Plan
Establish a written COVID-19 prevention plan to be followed by agents who show properties. Display a set of rules for agents and home viewers at the entrance of the property that are to be a condition of entry. The rules must include instructions to use face coverings and hand sanitizer. It must include instructions to maintain physical distancing and avoid touching surfaces of the shown property. The rules or a link to the rules should be part of online public and MLS listings. Posted rules show be clearly visible and include pictograms.
Real estate and rental agents must confirm understanding of the rules with visitors before showing the propetty and provide a digital copy of the COVID-19 prevention plan to clients, appraisers, inspectors, stagers, purchasing agents and contractors and obtain their agreement to follow the plan prior to enterting the property.
Regularly evaluate compliance with the plan and document and correct deficiencies identified.
Cleaning and Disinfecting Protocols for Shown Properties
Thoroughly clean shown properties and disinfect commonly used surfaces including counters, door and cabinet handles, key lock boxes, keypads, toilets, sinks, light switches, etc. These surfaces must be cleaned and disinfected before and after each showing.
During a showing, introduce fresh outside air, for example by opening doors/windows and operating ventilation systems.
Instruct employees to wipe down and disinfect equipment that passes between employees and customers, including clipboards and keys, after each use.
Provide time for workers to implement cleaning practices before and after shifts. If cleaning is assigned to the worker, they must be compensated for that time.
Equip shown properties with proper sanitation products, including hand sanitizer and sanitizing wipes, for use by employees and clients.
Provide and strongly recommend clients, real estate licensees, and inspectors to use face coverings and hand sanitizer. Place these items at the property entrance so that people can put them on before entering. Ensure disposable covers are properly discarded after use, for example in a tras bag that is sealed prior to disposal.
All people entering a property, including agents, brokers, inspectors, and clients, must wash hands with soap and water immediately upon entry and before touring or inspecting the property, or use hand sanitizer when handwashing facilities are not available.
Adjust or modify showings to provide adequate time for regular deep cleaning and disinfecting. If the property is currently occupied, ensure adequate time to disinfect after occupants leave for showings and before and after clients view the property.
Physical Distancing Guidelines for Shown Properties
Discontinue holding open houses and showings open to the general public on a walk-in basis; use an appointment or digital sign-in process to control the number of people in the house or property.
Ensure current occupants are away from property during showings, consistent with their legal rights.
Utilize virtual tours in lieu of open houses via digital technologies, social media, etc. in lieu of property showings whenever possible. If virtual tours are not feasible, limit the number of people present during showings. When a real estate licensee or renter is present, maintain physical distance at all times.
Employees and/or contractors must open doorways or other areas of ingress or egress prior to in-person property showings to minimize clients touching surfaces.
Real estate licensees should remind clients to maintain physical distancing during showings and refrain from touching handles, switches, pulls, etc.
All persons on property for in-person showings should avoid touching knobs, faucets, toilets and toilet handles, light switches, garage door opener buttons, handles and pulls, alarm system controls, fan pulls, remotes, thermostats, switch boxes, gates and gate latches, window locks and sashes, pool coverings, and other such items.
Prior to and concluding in-person showings, real estate licensees must disinfect mobility and safety fixtures on the property such as handrails and banisters.
All home inspectors and prospective homebuyers who accompany the inspectors should use face coverings while performing on-property inspections. Home inspectors must have access to and utilize soap and hand sanitizer.
All information must be delivered electronically. Discontinue providing handouts or other types of promotional or informational materials.
Now that the days of paper trenches are (nearly) long gone and you’re swimming in digital options galore, how do you know what works and what might not equal the ROI you had in mind?
Your schedule probably redefines busy, so why sleuth around for the answers? Just come to me for the digital dirt and I’ll set you up with the wisdom and guide you to the tools that actually ramp your business Cloud-bound (i.e. skyrocketing success in all matters ROI and keeping your clients and employees delighted).
For my team at The Boutique Real Estate Group, we’re OCD about providing world-class experiences for our clients; It’s our marching theme for Real Estate Connect NYC. We’re in the business of writing our client’s story. When they look at a property, they imagine and dream and wonder. When you set up your Real Estate business with the right tools, you’re able to kick off their story with a happy prologue.
Excited to get started? Wonderful! We’ve vetted the digital market for ideas that struck magic and tools that did wonders for our client base.
Check out the top five mantras and tools that help us set the bar sky high for client experiences:
Always Keep It Mobile and Tablet Friendly: Give us location independence and freedom to create, share & sign on the fly. We are all traveling 100 mph in a 55 mph world so this is essential to any business. If it’s not mobile it does not exist.
Apps Give you “Crystal Ball Powers” – Gmail apps integrated into your Chrome Browser give you Crystal Ball Powers that allow you to tailor messages, track responses and “big brother” inbound emails so you can work some magic with your clients.
The C in CRM Stands for (Client) Conversion: CRM integrations for your website (SMS notifications & auto-email responders) let you respond & convert clients quickly and track progress seamlessly.
Real Estate Apps –> MLS Touch + RPR Mobile + Property Radar App – Seriously – the entire Real Estate world in the palm of your hands. You are truly a real estate guru…
Invest in a Company Intranet – Creating specific channels to streamline communications to specific topics (Technology, Social Media, Contracts, Staging, Creative Design, CRM, Competition). And it has to be mobile.
We’re the pioneers behind Real Estate digital disruption. Now that I’ve shared my secrets, I pass the mobile phone (i.e. baton) to you to socialize your words of wisdom and tools of choice. Every winning tidbit leads to a massive win-win: inspired agents and brokers who’re empowered to make dreams come true.
Please share away in the comments below.
Get to know my team at The Boutique Real Estate Group:
No points for tweeting, schmoozing or defending the status quo
In 1982, the Internet protocol suite (TCP/IP) was introduced which in effect, launched the Internet. Nothing has done more to transform culture, the economy and real estate in the last three decades. In honor of the 33rd anniversary, we are recognizing 33 people who are changing or will change the real estate industry in 2015 and beyond. No points for tweeting, schmoozing or maintaining the status quo; this list includes only those who are poised to change the industry and are taking actions to do so.