via RUHM Destination Marketing
Hale Aliāi. Say it out loud: Ha-leh Ah-lee-ee.
A home by any other name might smell as sweet, but itās hard to imagine this home being named anything else. These are the Hawaiian words for āRoyal Houseā. When it came time for us to tell its story, we decided to create a logo that embodied the spirit of the place.
Given the theme of royalty, we started with the idea of a crest. It is topped with a classic Hawaiian image of thekahili and paddles ( 1 ). The kahili was the royal standard of the aliāi, the chiefly class of ancient Hawaiāi. The paddles are, of course, symbolic of the islandersā seafaring nature.
At its center is a pineapple ( 2 ), a long-standing symbol of hospitality (also the detailing in the homeās balcony railings). The pineapple sits on a slight hill ( 3 ), as does the residence. It is situated above the beaches, occupying a place of prominence on the landscape. This also prevents anyone on the shore from seeing into the home, maintaining the overall sense of privacy.
The dwelling is encompassed by a fortress wall ( 4 ) which opens only to the sea ā a feng shui element that emanates security and protection, while giving respect to the ocean. In our logo, flowers face inward ( 5 ) to signify the way in which nature has been gently integrated with the architecture ā another feature of feng shui design. As a final flourish, the wall is dotted with nine circles ( 6 ), as a nod to the homeās address: 9 Kapalua Place.
The logo was, for us, an opportunity to discover and exhibit the character of Hale Aliāi itself ā stately and warm, hidden away, yet self-assured. We hope it draws you in to explore in detail what more it has to offer.
