Top 5 ICNY 2018 Takeaways

via Raj Qsar / The Boutique Real Estate Group

As I landed back into LAX after yet another ICNY I am again humbled and optimistic about the future of our industry. There is just something about being around so many amazing people from all over the world. I am thankful for the opportunity not only to attend but to present on multiple subjects on the main stage. From technology problem solving, to video marketing to lead generation & conversion.
Some of the most amazing conversations happen in hallways, after parties and intimate dinner convos at amazing restaurants. This is where you get time (precious time) with people who are shaping our industry. Their thoughts, ideas, and stories simply encourage me to push forward. People who have paved the way for the next generation and people who are simply up and coming and blazing their own trail.
Every year I try and take a few things with me. Things that will not only change my mindset and pull me out of my box but also instruments I can put into motion within my workspace. With that in mind, here are my top 5 takeaways from ICNY 2018.
1. One of my favorite quotes came from Rayni Williams and she said, “you have to be obsessed with this business or else you will be just average.”  Let that sink in a bit. It really made me think of what we are doing day to day, minute to minute. Is it obsessed? From every phone call, text, email, handshake, signed contract, design, marketing, technology…. Are we obsessed with excellence?
2.  Indy Connect is such a highlight now at ICNY. Many of these “indy’s” are not so small anymore. WE are not “mom & pop” shops working out of our neighbors’ garage! We are pushing our industry and making decisions that impact everyone. We are agile, nimble, aggressive and able to compete at the highest level on a global scale. I love what Vanessa Jones Bergmark said on Day 1 at Indy Connect, “Ignore the big boys. The revolutionary war was won by a group of scrappy independents.” OMG! #TRUTH We are quality over quantity. Depth over width.
3. This years keynote was Simon Sinek who was interviewed by Andrew Flachner with RealScout. What resonated with me was when Simon was chatting about working hard & being fulfilled, “Working hard for something we do not care about is called stress; working hard for something we love is called passion.”
4. There was a nice focus this year on coaching and being coachable. I think so many agents are just scared of the word “coach.” Maybe they do not want to open up? Maybe they do not want to dive deep into their business? But having a coach is now the norm in our industry as they are able to give and provide something just a bit different than your office manager, broker or owner. One particular session was led by Alyssa Hellman from Compass South Consulting. She said, “coaches are not a crutch, they are an asset to help you reach peak performance but you have to be coachable. You need to decide if you are committed.” 
5. And rounding out my personal Top 5 for ICNY 2018 is the #womanup initiative driven by C.A.R. leader Sara Sutachan. In 2017, C.A.R. launched its Women’s Initiative. Even though the real estate industry is predominantly female, women are underrepresented in leadership positions at both the brokerage and senior management levels. The goal of C.A.R.’s Women’s Initiative is to create a community where mentors and leaders can communicate, collaborate, advocate for, and support one another. Download the white paper here. Register for the 2nd Annual Woman Up Conference Here.

 

 Since You Made It This Far it is only fair to throw a few bonus tips out!

6. Sharran Srivatsaa Top 10 Tips for Success from the nations highest performing sales teams: “Success Leaves Clues”
7. Hey Carpool Fans! Enough said. Watch here!
8. Book Review via The Notorious ROB: Disrupters, Discounters & Doubters
Connect with Raj Qsar:

The Real Estate Unlist: People, places and things I’m thankful for

 

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An inspired ode to the industry by Brad Inman September 6th, 2017.

A new grandchild and the tragic events unfolding in Houston have me feeling overwhelmed with emotion and gratitude.

Meanwhile I have been re-reading novels by Eve Babitz, one of my favorite writers who in the 1960s and ’70s wrote about the cultural milieu of Los Angeles and touched on the topics of social unrest, wildfires and earthquakes. An entertaining and poetic acknowledgments section precedes her classic 1974 novel Eve’s Hollywood.

Babitz’s lyrical structure and this collision of thoughts and events inspired me to write about a few of my favorite things (and characters) gracing our wacky industry.

Let’s call this my 2017 Acknowledgements Unlist.

To Mary & Peter homebuyer

But also to the bank that made them a loan and to the escrow company that recorded their sale

And to the agent and the search portal that helped them find a house

And to Richard Smith and the American flag pin on his lapel

And to the single-family house

And to Glenn Kelman and Robert Reffkin for spilling a tray of Big Gulp sodas all over the industry

And to role models Marsha RandEbby Halliday and Helen Hanna Caseywhen the ceiling was fierce

And to the mighty — Bill FoleyAdi TatarkoPat StoneHoward LorberRich BartonWarren BuffettLloyd Frink and Rupert Murdoch

And to the Toto toilet

And to Opendoor’s Eric Wu for the wit to use a sledgehammer

And to a life-in-full Dave Liniger with his pony-sized dog Max and ankle pistol

And to central air conditioning and to Wi-Fi

And to be Sherry Chris

And to FEMA and to flood insurance

And to the reassuring voices of Duane LeGate and Jim Walberg

And to industry writers Teresa Boardman and Sam DeBord

And to real estate’s Oprah Katie Lance

And to the front porch and the gas range

And to Hale Bob and vice versa

And to tussling with NAR

And to America’s first housing leaders Franklin and Eleanor Roosevelt

And to Gary Keller and the entire state of Texas

And to raucous debates about the fate of the MLS, the plight of brokers, instant offers, commission compression, FSBOs and disintermediation

And to the 30-year mortgage

And to great expectations for Elizabeth Mendenhall

And to the condominium

And to the zillions of pillows that became Zillow

And to the final episode of Bravo’s Million Dollar Listing

And to grinning at Andrew Flachner

And to the townhouse and the wading pool

And to the startup boosters Constance FreedmanBrendan WallaceAaron Block and Mark Birschbach

And to prophet Hank Miller, whose jeremiad against the industry put a fire under our readers

And to a 1000watt when you need it

And to bunkbeds

And to warrior priest Jay Thompson, the man with a strong heart despite sword blows to the chest

And to everyone named Victor & Sparkles

And to housing activists everywhere

And to the moment Mark McLaughlin put the Cobra GT500 into drive

And to the 4th and 5th Amendments to the U.S. Constitution

And to the inheritors Ben KinneyKymber Lovett-MenkitiSue AdlerThad WongEddie BerenbaumVanessa BergmarkShaun OsherChris LimMauricio UmanskyMark SpainMark ChoeyKendyl Young, Peter LorimerLaurie Weston Davis, Tiffany KjellanderPam LiebmanRaj Qsar, and Matt Beall

And to all of the disrupters, the new business models, the tinkerers and the entrepreneurs

And to the Pinecrest Diner, the Big Four, the Lambs Club, the French Roast, the KGB Bar, the Redwoods, the Box and the Beverly Hills Hotel

And to the reformers Team DivaRob HahnDebra TrappenTommy SowersSunny LakeBill WendellSara SutachanAnne JonesBrian CopelandMarguerite GiguereRyan BokrosCaroline Pinal and Carl Carter

And to Section 8 housing and the mortgage interest deduction

And to missing Peter Flint

And to tiny homes

And to the definition of loyalty Laura Monroe

And to notorious wing (wo)men Nyda Jones-Church (to Steve Games), Greg Schwartz (to Spencer Rascoff), Lisa Fettner (to Scott Olsen), Joan Dailey (to Avi Gupta) and Paul Boomsma (to Pam O’Connor)

And to those whose first name is enough — BillySethSamiVijaYaz, BlairErrol, Peter and Celeste

And to the turnaround crackerjack Amy Bohutinsky who should be running Uber

And to those who didn’t turn a big fortune into a small one Lennox ScottStephen BairdHoby Hanna and Obi Jacobi

And to the 1950s

And to the unsung: Stephanie AntonDeidre WoollardCary SylvesterMike RyanRyan GormanLeslie Appleton-YoungKatelyn CastellanoAmy GorceDiane RamirezSusan Yannaccone and Art Carter

And to housing the homeless

And to the everyday Realtor who saved lives in Harvey’s wake

And to Oakland, WEHO, Sausalito, UES, WPB, Palm Springs, 9th St., Carlinville and all of Illinois and most of Australia

And to Steve MurrayJeff LobbKen Jenny and a few other consultants

And to the garden apartment

And to Dottie and Dolly, if I have another daughter it will be a tough choice

And to the flacks we hate to hate Amanda WoolleyAudie Chamberlain, Kevin Hawkins and Sara Wiskerchen

And to Ryan O’Hara who keeps smiling through it all

And to Nest thermostats and Google Home

And to battle-scarred disruptor Joshua Hunt, who does not go down easily

And to your inner Ferry-self and to Tim & Julie’s clever rants

And to running water, light switches, warm floors and Mr. Coffee

And to Alex Lange for swimming with the salmon

And to the kidney-shaped swimming pool with a diving board

And to industry muckraker Greg Robertson

And to Joe SchuttNicole BeauchampSarita Lahoti Dua, Bob Watson, and Sean Carpenter for being everywhere for all of us

And to immigrants and their families

And to the software musketeers Jed CarlsonGrier AllenMorgan Carey and Matt Barba

And to the loud and the proud Leigh Brown

And to the steady hands Ron Peltier, Chris Heller, Joel Singer, Marilyn Wilson,David Charron, Suzanne Mueller, Rick Sharga, Billy Jack Carter, Charlie Young and John Aaroe

And to the Weber Grill and Bar Keepers Friend Cleanser & Polish

And to the thinkers Bill LublinJeff TurnerBernice RossLeslie Ebersole and J. Philip Faranda

And to sidewalks, bike lanes and street lights

And to trusting Lela Richardson and Joe Rand

And to missing Alex Perriello already

And to an industry that always puts up a good fight and feeds on community generosity when its neighbors are most in need

And to you Nate Ellis, who I know would approve

And to my last list…maybe.

 

Link to original article.

Raj Qsar and team use RealScout for personalized lead conversion

via inman Los Angeles

RealScout could save you time and energy in converting leads

Key Takeaways

  • RealScout notifies the agent in real-time as buyers search for properties.
  • The Boutique Real Estate Group has been using RealScout instead of the MLS portal since March.
  • RealScout personalizes the platform to the agent and office according to needs.

When it comes to lead conversion, The Boutique Real Estate Group in Orange County has moved on from MLS to RealScout, a San Francisco-based software company that makes connecting with buyers as simple as a text message.

“I can do anything I want standing in line at Starbucks if it has to do with a real estate transaction,” said Raj Qsar, owner of The Boutique Real Estate Group. “Contracts, social media, technology.”

“I can do anything I want standing in line at Starbucks if it has to do with a real estate…”

Qsar referred to the current MLS as archaic in its ways of communicating directly with clients. The process of logging in and checking messages only through the MLS portal became a tether, he says, prohibiting engagement. With RealScout, agents are notified immediately of interested parties.

 

 

What is RealScout to the buyer?

How it benefits different offices depends on the location. For Los Angeles, and more specifically The Boutique Real Estate Group, the criteria chosen caters to the demographic. In learning what buyers are looking for, RealScout is able to build a profile and inform them of other homes that offer similar amenities.

Once buyers find what they are looking for, they are then able to narrow down the search through the criteria: high ceilings, floor plans, and other details unique to each buyer. This information is also passed along to the agent, helping them secure the relationship.

“The common use cases are when the agent invites the client to use RealScout,” Andrew Flachner, president, and co-founder of RealScout, said. Another entryway is through Zillow, which Qsar said has a direct impact on building a relationship.

Through API integration with Zillow, buyers can connect directly with agents. If during the search they click on a page featuring The Boutique Real Estate Group, users are automatically entered into the agency’s RealScout database and begin receiving notifications according to their search criteria.

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What is RealScout to the agent?

Converting leads from online sources is not easy. It’s hard enough getting your face and name seen, much less turning someone’s query into a sale. Through the buyer notifications, which are property listings based on prioritized criteria, RealScout helps to bridge the trust between agent and client.

“They can count on the info from RealScout and your happy, smiling face is what they’ve seen all the time,” said Erica Boisvert, realtor and operations manager at Boutique. “You’ve already got that trust.”

Flachner, who used to be a real estate agent, said that RealScout was developed out of necessity. When he was showing houses, he says his clients wouldn’t demand something like an exact square footage number because they are not robots. Instead, they describe how a cul-de-sac would be a safe place or how a backyard for the kids would nice, which is the criteria that he wanted to implement in RealScout.

“I wanted software that emulated what a good real estate agent is and helps me, almost like a superpower,” Flachner said.

The criteria for each location is different. Flachner said he has come across a buyer searching for a beachfront property that was able to see the surf break, which is not a common criterion in Seattle. Instead, criteria there features options for vicinity to Microsoft’s bus station.

“The answer is, agents, helped us form these criteria,” he said. “We don’t normalize across the country.”

THE BOUTIQUE REAL ESTATE GROUP EXTENDS TECHNOLOGY ADVANTAGE WITH REALSCOUT

Solution Leverages Data-Driven Insights, Collaborative Tools To Identify Best Homes for Each Client

Corona del Mar, California – May 5, 2016 – The Boutique Real Estate Group, Inc. (www.TheBoutiqueRE.com), a luxury residential real estate brokerage focused on brilliant design, beautiful marketing and luxury services, has extended its tech-forward business advantage with RealScout, a powerful solution that empowers brokers and agents to generate more offers in less time.

The Boutique Founder Raj Qsar said the addition of RealScout to the firm’s already extensive technology portfolio has empowered agents to generate more business and build stronger relationships through a variety of innovative features that foster collaboration and client engagement.

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“RealScout takes the guesswork out of the real estate experience by providing critical, timely market intelligence that uncovers the best opportunities for each customer,” he said. “It offers uniquely targeted, data-driven insights and other tools that help our agents and clients work together in identifying the best homes based on lifestyle and feature preferences.”

Tech-enabled collaboration and marketing are at the core of The Boutique’s value proposition. Founded in 2013 and with agents serving Orange, Los Angeles and Riverside counties, the brokerage has mastered virtually every element of the luxury real estate buying and selling listing experience, with in-house creative design services, professional staging, architectural photography, cinematography and film production, world class social media, internet optimization, cloud-based transaction management, and global listing syndication. The firm was a finalist for the 2014 Inman News Innovator Award for “Most Innovative Real Estate Agent” and the 2015 Innovator Award for “Most Innovative Technology.” Furthermore, Qsar was named to the prestigious SP200 recognizing the “200 Most Powerful People in Residential Real Estate for 2016.”

RealScout is an agent and broker-branded web and mobile platform that has facilitated billions of dollars in residential real estate sales by empowering agents and their clients to find the right homes through the use of highly detailed information extending well beyond MLS data. In addition, unlike conventional, third-party Web portals – which often disengage consumers from their agents – RealScout facilitates collaborative search within a broker and agent-branded environment.

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“We were introduced to RealScout through a group demonstration and our agents were so enthusiastic about its capabilities that we decided to jump onboard almost immediately,” Qsar said. “It allows you to have an ongoing conversation with your client through the platform, and it is exceptionally easy to use for all parties.”

“Many real estate technology companies have tried to replace the role of the real estate agent, but RealScout is built around the exact opposite philosophy,” said RealScout Founder and CEO Andrew Flachner. “Everything we do at RealScout is based on the belief that agents’ local neighborhood knowledge and residential real estate transaction expertise, augmented with the right technology, provide clients the best advantage when making the most important financial decision of their lives. Raj and his team immediately understood the value RealScout could bring to their organization, and it is rewarding to see The Boutique build upon its success through our solution’s innovative features which help their agents generate more offers in less time.”

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About The Boutique Real Estate Group

The Boutique Real Estate Group (TheBoutiqueRE.com) is a boutique real estate brokerage founded in Orange County, California, that focuses on brilliant design, beautiful marketing and luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. This design and tech-forward approach has earned The Boutique Real Estate Group accolades and awards worldwide: 2016 SP 200 “Most Powerful People in Residential Real Estate,” 2015 Inman News Innovator Award Finalist nominee for “Most Innovative Real Estate Agent,” 2015 “Top 33 People Changing The Real Estate Industry,” 2014 “Next Generation Real Estate Brokerage,” 2013 and 2014 “Top 100 Most Influential Real Estate Leaders in the USA,” and 2014 “Real Estate Video of The Year.”

About RealScout

RealScout (realscout.com) is the brokerage and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Home buyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time.