The amazingly talented agents, teams, and brokerages on this list haveâŚ
Thatâs why we chose them as having the best real estate slogans and taglines for 2018.
1.âOur Passion is People, Whatâs Yours?â
The Boutique Real Estate Group
Another Los Angeles startup, Raj Qsarâs the Boutique has competitors that might make lesser brokers run for the hills. (Just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly, and accessible, but still ticks all the boxes that well heeled homeownerâs and buyers need from their agents.
Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
2. âThe Power of Deep Rootsâ
Town and Country Real Estate The Hamptons
Letâs face it. Local knowledge is important to be successful in any region of the country, but in places like New Yorkâs Hamptons, itâs absolutely crucial.
Thatâs why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, itâs still ostensibly a relaxed beach town. Albeit one with a Gucci store⌠That means a softer edge than the hard charging Manhattan real estate cliche makes perfect sense here.
Thatâs why I love T&Câs other tagline: âThe Hamptons Are Our Boardroomâ. It manages to bring together business acumen and the laid back vibe a beach town offers vacationers.
3. âMove to What Moves Youâ
Halstead
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the âOur Agent of Change Will Move Youâ tagline in our featured image to âMove What Moves Youâ itâs abundantly clear that Halstead too the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second instagram worthy cool that characterizes so many great brands today.
4. âWe Are Life Changersâ
Having risen from a humble background to become the number one sales team in Los Angeles, and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
Thatâs why I love that theyâre using this tagline for their branding efforts online. What better way to help change someoneâs life then counsel them on getting a great new place to live?
5. âA home changes everythingâ
New StoryÂ
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from Docusign, Sothebyâs International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelterâŚ
6. âExpect Betterâ
Better Homes & Gardens Real Estate
Sadly when it comes to real estate the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
âExpect Betterâ speaks to that issue, and even adds an aspirational element for people who had just okay experiences with other brokerages. What if your real estate experience could have been ever better?
7.âClient Focused. Results Driven.™â
Dolly lenzÂ
In the world of New York City real estate, Dolly lenz stands alone. Sure, there are a ton of âmillion dollarâ brokers strutting down Park Avenue staring at their iphones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, here real estate slogan is about as good as they get. She manages to convey both her teamâs dedication to clients, as well as their passion for closing. No easy feat, especially in 4 short words.
8.âRealtor Marketing for Homebuilders Made Easyâ
When your market is multi billion home builders like Toll Brothers, your taglines need to spell out what benefits youâre providing them. In Benâs case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service, thatâs easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the Guinness book of world records for most homes sold in one year; and astonishing 3,556 homes closed last year!
