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Orange County Luxury Real Estate

THE BOUTIQUE REAL ESTATE GROUP JOINS LEVERAGE GLOBAL PARTNERS

THE BOUTIQUE REAL ESTATE GROUP JOINS LEVERAGE GLOBAL PARTNERS, THE FASTEST GROWING NETWORK OF INDEPENDENT LUXURY REAL ESTATE BROKERAGES IN THE WORLD

The Boutique Real Estate Group Becomes Exclusive Leverage Global Partner for Newport Beach, CA.

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For Immediate Release

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Beverly Hills, CA. – 10/31/2014 – F. Ron Smith, President of Leverage Global Partners, recently welcomed The Boutique Real Estate Group as the Network’s exclusive member in Newport Beach, CA.  A unique alignment of the most prestigious independent real estate brokerage firms around the world, Leverage Global Partners offers its members the opportunity to better serve their clients’ relocation and real estate portfolio needs by establishing each member firm as key players in the international real estate arena.

“We personally vet each real estate brokerage before offering them membership, so we are certain that The Boutique Real Estate Group is an innovative and forward-thinking market leader, offering exceptional service to their clients and to the communities of Newport Beach,” said Smith. “We are thrilled to welcome them to Leverage Global Partners.”

“This partnership is seen as a win-win for both our agents at The Boutique and our clients on an international level.  Leverage gives The Boutique the unique opportunity to connect with some of the most respected brokerages worldwide and to make that important connection to a trusted & well respected colleague anywhere in the world.” Says, Raj Qsar, Founder of The Boutique Real Estate Group. “Its been an amazing year for us at The Boutique as we continue to grow and empower our agents and our clients with the most innovative techniques in our industry.  The relationship with Leverage and our recent acquisition of FPRE has positioned us well moving into 2015 and beyond.”

As a member of Leverage, The Boutique Real Estate Group will be promoted as the Network’s exclusive representative for the Newport Beach area, facilitating a framework in which the company can expand and compete with larger franchise networks. Through Leverage’s “Just Ask” referral program, The Boutique Real Estate Group associates are offered personal introductions and provided access to top firms around the world, ensuring them incomparable networking ability in the worldwide luxury real estate market.

In addition to offering exceptional service and connectivity, Leverage differentiates itself from existing international luxury real estate associations by increasing the online and social media presence of their members, and providing marketing tools designed to help a member expand their individual business.

Leverage promotes the presidents of member firms and extends media access for their members’ properties through a robust public relations outreach and digital platform.

Leverage Global Partners is rapidly expanding its membership base and currently has members in numerous dynamic communities around the world, including Paris, Los Angeles, New York, London, Hong Kong, Shanghai, Vancouver, Tokyo, and Bangkok.

The Boutique Real Estate Group

 

About Leverage Global Partners

Leverage Global Partners aligns the most prestigious independent luxury real estate brokerage firms from around the world – only one exclusive member per community – creating a unique global network of professionals that serve the relocation and real-estate portfolio needs of their clients, nationally and internationally. Founded by the visionaries of a leading independent luxury real estate firm in Beverly Hills with over US $4 billion of collective sales expertise, Leverage Global Partners offers its member cutting-edge marketing resources in social media, public relations and communication. In addition, Leverage promotes unique real estate developments around the globe. www.LeverageRE.com

About The Boutique Real Estate Group

The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. This design and tech-forward approach has earned The Boutique Real Estate Group accolades and awards worldwide: 2014 Inman News Innovator Award nominee for “Most Innovative Real Estate Agent,” 2014 “Next Generation Real Estate Brokerage”, 2013 and 2014 “Top 100 Most Influential Real Estate Leaders in The USA”, and 2013 “Top 20 Real Estate Videos in the USA.”

The Boutique Media Contact:
Raj Qsar
949-612-2535
Raj@TheBoutiqueRE.com 
 
Leverage Media Contact:
Jenny Mueller
310-500-3657
Jenny.Mueller@LeverageRE.com

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Conversations That Matter with Teri Conrad at The Boutique Real Estate Group In Corona del Mar

Getting ‘Boutiquified’ in Corona Del Mar California ~ On Location at The Boutique Real Estate Group!

A “live” episode of Conversations That Matter hosted by Teri Conrad of Agent Quest.

There was a guy, and he had a DREAM! Meet Raj Qsar; Founder, Visionary and ‘Chief Dreamer’ at The Boutique Real Estate Group in Orange County AND NOW also in their brand new swanky office in Corona Del Mar, LITERALLY 1 block from the gorgeous beach!

Raj is a differentiator. He stands out and that was the plan. The Boutique Real Estate Group tell AMAZING visual stories with high end, stunningly gorgeous videos and by asking (and answering) the all important question ‘Who wants to live in this home?’

(Raj referenced a particular story where the home revolved around a baby grand piano and the song “The Summer Wind”. Check it out HERE)

Raj Can’t do it alone. He made it clear on the journey to achieving all of his dreams, he needed to establish a great team where each member has their strength and support each other. He’s heavily invested in marketing because as he believes, his clients deserve it!

“Our business is client driven. We are doing what we do here not because we want to be a video production company, and not because we want to be an ad agency or marketing company. We’re doing it because it gives our clients the best chance for success. Done.”   ~ Raj Qsar

We also talk briefly about friend Mark Fitzpatrick and his super high end marketing agency RUHM for those VERY SPECIAL unique properties that require even more. (A-MAZING mini movies, websites, print, social, analytics & PR so you’ll want to check out FOR SURE!)

There’s a reason for every choice. Every detail… every touch point…every consideration has been made when you experience The Boutique Real Estate Group and that extends from the moment you engage whether online or off, in their swanky new diggs, and throughout the real estate process, and everyone works hard to set the bar high and ensure the client has an extraordinary experience!

The market has spoken, and we say ‘Boutiquify us!’ #tbreg

Link back to original article.

 

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Soft Opening | Corona del Mar | The Boutique Real Estate Group

 

The Boutique Real Estate Group

 

Simply an amazing night with our Boutique Family. A soft opening to our new headquarters in Corona Del Mar. What started of as a whim many years ago has truly changed all our lives forever. Thank you. We are truly speechless.  www.TheBoutiqueRE.com

A Day in the Life of Raj Qsar | www.Realtor.com

By: 

 Raj Qsar is the principal owner of The Boutique Real Estate Group, an independent real estate brokerage that integrates mobile technology, brilliant design & creative storyboarding into their real estate transactions. His Southern California offices specialize in luxury homes and has expanded into the coastal region of Newport Beach. In his words, here is a peek into a day in his life.
raj qsar

Walk us through a typical day in your life.

My day typically starts at 5 a.m., sometimes a bit earlier. I just get up out of bed. No alarm. I grab my phone and head downstairs. I am totally a morning person. I make a protein shake and jump on my laptop and scroll through emails, Twitter, Instagram and then Facebook. I usually check analytics on our website and social channels, and look at ad campaign results.

On Tuesday, Thursday and Saturday, I am at the Crossfit gym by 6 a.m. After the gym, I am at home helping get the kiddos—Hannah, Emma, and Cooper—get ready for school. Breakfast, clothes, homework review, and they are off to school by 8:30 a.m., and I am off to one of our offices. At 8 p.m. or so, I start shutting down.

Phone / tablet / laptop / desktop of choice?

iPhone 5S, iPad Air, MacBook Pro with Retina Display, iMac 27″ on my desk. We are an Apple company.

Apps you can’t live without?

DocuSign, DocuSign Transaction Room, DropBox, Facebook, Instagram, and recently I have been using Refresh as I am meeting with so many people.

Emails sent per day? Received?

My Google app business account said I received 7,000 emails last month, and I sent out 1,400.

Tell us about your market.

We tend to market homes above $1 million. It was not intentional, but our services are considered luxury and tend to attract those types of buyers and sellers.

Real estate marketing has truly evolved over the last 10 years. We have developed a comprehensive strategy which showcases our client’s home through real-life video—actual movies—amazing photography, 360 HD V-tours, individual property websites for each home, staging and interior design, custom graphics and design, and a social media content strategy that reaches people on a global scale.

We have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look and feel, and buyers recognize our listings as being “boutique-ivied”—and we believe every home has a story.

Total number of transactions you worked on last year? Expected this year?

I personally did about 40 transactions last year with an average sales price of about $2 million. I will do about the same this year, but our price point has moved up. Look for our new office in the beach city of Corona Del Mar in Newport Beach as we launch into the coastal Orange County real estate market.

What made you choose a career in real estate?

After watching an agent “sell” our first home, I knew there had to be a better way. I personally held the open houses, I printed the flyers, I wrote the content. That was all pre-social.

It was so massively complicated, and we were so in the dark the whole way through. I had an “Ah, ha!” moment back in 2008 as technology and social media found real estate. We knew there had to be a better way of not only marketing real estate but also of managing the mountain of paperwork and people involved in a real estate transaction.

So in a sense, our team has digitized the real estate experience. You will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a paperless office, completely mobile and can run an entire real estate transaction from our iPads and phones. Our technology does not require our clients to be tech savvy—it only requires our agents to understand the benefits of technology and to implement that technology with our clients.

What’s the biggest challenge the real estate industry faces today?

One of the biggest challenges in real estate today is that everyone seems to be swimming in the same pool. There is no original creative. Nobody wants to tell a story. There is an old quote, “Those who tell the stories rule the world.”  What I love is when I meet someone, and they just instantly pick up with a story. We believe this type of mindset is so needed in our industry.

What advice would you give to new agents?

The advice I would give to a new agent entering into the world of real estate would be to join an amazing team. And I do not just mean a busy team, but an amazing, highly-respected team where you can learn, experience and absorb everything and anything that is real estate. That includes not only all the “beautiful and shiny” things that real estate offers, but also all the challenges that real estate brings each and everyday: from contracts, lender guidelines and appraisals to staging, photography, pre- and post-processing of photos, editing video, print campaigns and the entire social media and web content strategy.

Who inspires you the most?

Jesus Christ because he changed my heart.

Link to original article.

Previous “A Day In The Life” articles:

Sarah Schnell Jones

Carol Wolfe

Tiffany Kjellander

Geeky Girl Laurie Davis 

Sam DeBord

Bill Lublin

 

Throw Back Thursday | The Boutique Real Estate Group | #TBT

Big Week: 4 Sales Combine for $26.5mGreat memories of a fabulous listing we actually sold twice within a 1 year time span.  #tbt

Visit the Website.

Watch The Movie.

Digitally Walk This Home.

The villas dotting the hilltops in Andalusia, Spain provided the stimulus for this custom built residence nestled into the Northeast Slope of this Southern California coastal foothill known as Shady Canyon in Irvine. A thoughtful compilation of simple horizontal white washed building forms, brick elements, pointed arches, and moorish tile accents are evocative of an unintended complex of buildings evolved over multiple generations. This private & gated 1.15 acre site is punctuated with several natural rock outcroppings that the floor plan layout playfully incorporates as focal design points.

49 Golden Eagle, Irvine, Ca

Designed by reknown local Orange County Architect, R. Douglas Mansfield, this Andalusian masterpiece sits on a private 1.15 Acre Flat Plot Tucked into the hillside of Shady Canyon at the end of a Cul-De-Sac and backing up to Bommer Canyon. Approximatley 6,300 sq ft of Living, Six Bedrooms, 7 Bathrooms, 4 Car Attached Garage, Dual Wine Cellars, Professional Grade Appliances & Whole Home Lutron Automation highlight this Private Retreat. The outdoor space capitalizes on the massive flat lot by incorporating a gated circular driveway, fruit orchard, perfectly manicured landscape, Salt-Water Pool & Spa, Fire-Pit & massive grassy area for entertaining family & friends.

Shady Canyon is Orange County’s premier, guard-gated golf course community located in beautiful Irvine. Surrounded by 16,000 acres of natural sanctuary, Shady Canyon has approximately 400 luxury homes and home sites that exhibit stunning architectural designs, luxurious landscapes, abundant space and natural attributes.

Search All Shady Canyon Homes Here.

Connect with a Boutique Agent Today.

49 Golden Eagle, Irvine, Ca

 

Top 10 Orange County Beaches | The Boutique Real Estate Group

Written by Melissa Sims

I spend probably half of my year at the beach.  No joke.  We are a family of surfers, scuba divers, spear gun hunters and stand-up paddlers.  Squeezing the amazing beaches of Orange County into a ‘top 10’ is no easy task.  With over 40 named beaches (and I’m sure numerous unnamed), trying to pick the best is like trying to compare wine to beer.  You just can’t…each beach here in the OC has something unique and breathtaking about it. So let’s start south and head our way up.

1.  San Onofre State Beach (my personal favorite)

Located in the southernmost coastal part of Orange County, San Onofre state beach is an old-school surfer mecca.  You will not find any food stands or bike rentals here – this is strictly for the dedicated beach goer, as you have to be in line for parking no later than 6:00am on the weekend in order to find a spot.  They let a limited number of cars in, so if you show up late, you can count on waiting for someone to leave before you get your spot.  Why such a draw?  Well, for starters, you park DIRECTLY in front of the sand.  No sidewalks, no hauling your cart-o-crap.  Just open up the trunk and set up shop. Everyone that comes here respects the beach, and usually respects you (as long as you aren’t THAT guy).  The surfing at San Onofre, affectionately called ‘Old Man’s,’ is smooth, somewhat consistent and perfect for longboarders and beginners (on a small day).  You won’t find a lot of young groms here ripping arials.  It’s an awesome vibe and a clean beach – the San Onofre Surfing Club takes impeccable care of this beach, with hand-built showers and garden walks. Cost to park = $15 (or buy a state park annual pass for $195, good at any state beach).

2.  Doheny State Beach

Located in Dana Point, just south of the harbor, Doheny is notorious for it’s unhealthy water report.  It has gotten cleaner in past years, but still ranks among the ‘bad’ in Orange County.  So why is this beach on our list?  Doheny is the ultimate beach trip – with an awesome snack shack, volleyball courts, barbeques, camping, grassy lawn and promenade with rentals.  Doheny used to have one of the best breaks in Southern California, but once the jetty was built, the shape of the wave changed and it is now known as one of the best beginner spots in Orange County.  In addition, the city of Dana Point puts on some spectacular events at Doheny, including Doheny Days, the Blues Festival and the annual Outrigger Canoe Races.  Even if you don’t get in the water, Doheny is definitely worth a visit.

3.  Salt Creek

Buzzing up the coast, just north of Doheny in Laguna Niguel, is a gem called Salt Creek.  Not the easiest to get to from your car…you have to hike down a very steep hill to get to the beach, so pack lightly.  The trek is worth it – trust me.  With beautiful cliffs, crystal-clear waters, and a view of the Ritz-Carlton high above, you’ll feel like you’ve found a private paradise – except for the crowds.  It can get quite busy here, so head out early.  There is a snack shack and restrooms here, so you really just need the essentials.  Salt Creek is a popular spot for surfers and skim-boarders, and not always the best for swimming.  There is also a grassy park above the beach, for those that just want the view. Metered parking.

4.  Treasure Island, Laguna Beach

Arguably one of the MOST beautiful beaches in Southern California, Treasure Island Beach is located below the famous Montage Resort in Laguna Beach.  Meander along spectacular paths, peppered with California native plants and views of the posh resort.  Take the stairs down to the beach and you will understand why this beach is so special.  Not only is this beach spectacular in its own right, it is also known for it’s protected tidepools.  The Montage Resort offers docents to educate the public on busy weekends and holidays, during low tide.  Metered parking, very limited.

Treasure Island

5.  Crescent Bay, Laguna Beach

I like to pretend this is my little secret, I’ve just let everyone in on it!  Crescent Bay is a beach found in a residential area of Laguna Beach.  It is not easy to park, nor easy to walk to…but locals love this spot for it’s sheer beauty.  Surrounded by cliffs, with mega-mansions to gawk at, this crescent-shaped beach is absolutely stunning.  No sound of trains or traffic…just crashing waves and seagulls and pelicans.  You will spot the occasional dolphin or sea lion, but mostly just sparkling waters and easy-going people.  Beware – the waves can get quite powerful.  Limited metered street parking.

Crescent Beach Laguna

6.  Crystal Cove State Park, Newport Beach

Personally, I’m a state park kind of gal.  I love feeling like I am getting away from the crowds and enjoying the beauty of nature.  If you like that too, you’ll love Crystal Cove.  Surprisingly, this is right off of Coast Highway – but has a huge preserve between the water and the highway, so you’ll never hear any traffic noise.  The park is quite expansive, with 3.2 miles of coastline, offering mountain biking, scuba/skin diving, horseback riding, swimming and surfing.  There is also a campground across the street and primitive camping at Moro Ridge.  In addition, Crystal Cove is home to the famous Beachcomber Café and the Crystal Cove Beach Cottages, available for rent through ReserveAmerica.com. The history of Crystal Cove dates back to the early 1900s, as a favorite spot of the Irvine family and shooting spot for many classic movies.  This is definitely one of Orange County’s best treasures!

Crystal Cove State Beach

7.  Corona Del Mar

‘Big Corona’

A favorite spot for families, Corona del Mar is located just south of the Newport Bay jetty, off of Ocean Blvd. and Breakers Drive.  A huge parking lot and spectacular views bring lots of crowds, but this spot never feels touristy.  This is a great beach for kids because the waves are much calmer than other local spots because of the jetty.  But you’ve been warned – LOTS of kids.  If you aren’t in the mood for that, go to elsewhere.  Parking is $15, and even though this is a state beach, it is run by the City of Newport Beach – so you can’t use the annual parking pass here.

‘Little Corona’

Little Corona is just south of Big Corona, off of Poppy Street.  This is one of the only beaches where you don’t have to walk down stairs to get to the sand.  It is a path entry, making wheeling your equipment down very easy.  It has a public restroom and showers, and is a local favorite for diving and children.  It is flanked on both sides with rocky reefs, so waves are not an issue here.  Snorkeling is another favorite activity here.  Street parking only.

8.  The Wedge, Newport Beach

If you want to see some of the biggest, most mind-boggling waves, go to the Wedge.  On a big day, the surf can reach 30 feet…yes, that’s right.  30 feet!  Not known for swimming, this is mainly for bodyboarding and body surfing, and if the sets are optimal, surfing.  In the winter, this is a major spot for watching some serious talent.  During summer months, from May-October, boards of any type are not allowed so that others can enjoy the water.  Not only good for water-watching, the beach itself is great, and offers amazing sunset views.

9.  Newport Beach

Newport Beach is so spread out that it is hard to feel crowded in once you are on the sand.  With great restaurants and bars close by, you’ll never get bored here.  Rent a beach cruiser in town and experience Newport like the locals do.  All thirteen of Newport’s beaches have been ranked superbly high in cleanliness.  Just beware of major holidays, it can turn into a crowded party scene.  If you want to be closer to the ‘scene’, head over towards 24th street.  If you want to stay away from the crowds, head north, closer to 38th street or Superior.  Parking is a nightmare, and you’ll likely circle for some time trying to find a street spot.  But this is definitely not a beach you want to miss experiencing.  Quintessential Orange County.

Newport Beach

10.  Huntington City Beach

Infamous, or just famous?  With recent press, Huntington Beach is getting a bad rap.  90% of the time, this beach is just like every other beach.  But during major holidays and events, it has been known recently to have a rough crowd.  Located just off Main Street and PCH, Huntington is one of the most recognized beaches in America.  Regardless of some of the recent events here, people still visit in droves to experience Surf City at its finest.  You have the best of everything here – surf, sand, good food and great people watching.  Not only can you walk the pier, you can hop across the highway to some of the hottest party spots in town.  Visit in early August and watch the US Open of Surfing.  This year, promoters are banning alcohol sales and will not have live music – in an effort to bring the focus back to the sport of surfing, and away from partying.  I say, ignore the bad press and give Huntington Beach a chance.  You’ll be pleasantly surprised.

Honorable mention:

Main Beach, Laguna

50% surfing, 50% people watching.  Main beach is located in the busiest part of Laguna, right in the heart of downtown.  There are volleyball and basketball courts right off the highway, and a boardwalk that snakes down the beach.  There are tons of easily accessible restaurants right across the street, so don’t be surprised to see people walking barefoot through downtown in nothing but a bathing suit.  This is probably the most crowded beach in Orange County…sometimes it is hard to see any sand because the beach is so full.  This beach is great for families, as there is a large play area for kids.  Regardless of the crowds, still one of the best beaches in OC.  Park on a side street and you’ll be fine.

So, where will you be heading?

Connect with Melissa Sims at http://TheBoutiqueRE.com/Melissa-Sims or Melissa.Sims@TheBoutiqueRE.com

32 Bell Chime #2, Irvine, Ca 92618

32 Bell Chime #2, Irvine, Ca 92618

 

Please call 949-612-2535 for a private showing of this home.

32 Bell Chime is a Fully Upgraded Executive Home in The Portola Springs Community of Bougainvillea in Irvine. This Home Boasts Approximately 2,300 square feet of Living Space with 4 Bedrooms + Office (Optional 4th Bedroom) + Loft (Optional 5th Bedroom) & 3.5 Baths. Gourmet Chefs Kitchen with Granite Slab Countertops & Backsplash, Stainless Steel Appliances, Huge Center Island with Breakfast Bar. Beautiful Artisan Laid Travertine Tile Floors Downstairs with Coordinating Upgraded Carpet & Custom Paint Throughout.  Media Niche in Living Room with In-Ceiling Speakers, Fireplace, Ceiling Fan, Custom Window Coverings & Whole Home Intercom.  Opulent Master Bedroom with Balcony & Master Bathroom with Dual Vanities, Custom Backsplash, Spa Tub with Custom Tile Surround, Upgraded Tile Floors & Dual Walk-In Closets with Built-Ins.  Second Level Office (Optional 4th Bedroom) with In-Ceiling Speakers & Media Center Built-Ins & 3rd Level Loft (Optional 5th Bedroom with Custom Built In Three Person Workstation and Private Bath.  Great Entertainers Backyard with BBQ Island, Stainless Steel BBQ & Plenty of Room to Entertain. Two Car Attached Garage with Custom Built-Ins & Overhead Storage. Community Features include Clubhouse, Swimming Pool, Spa, Basketball & Tennis Courts, Playgrounds and Lush Parks. Minutes Away From The Irvine Spectrum, The Great Park, Fabulous Schools, Shopping, Dining, Entertainment & Easy Freeway Access.

 

TOP 10 ICSF TAKEAWAYS AS AN ICSF NOOB

By:  The Boutique Real Estate Group

It’s been two years since I started my journey in the Real Estate Industry. InMan Connect San Francisco is the first big real estate conference I have been to, the other being a workshop in Las Vegas with Mike Ferry. The conference was a full 2.5 days of speakers, workshops, and networking. It was like a wonderful smashup of those who are at the top of the Real Estate Industry, trading info on the newest apps, innovative concepts, tips and crazy ideas.

1.  On buyer experience- What is more important to a buyer: Relationship or Convenience? When Redfin CEO, Glenn Kelman took the stage on Day 1, my love/hate relationship with Redfin deepened with a new reality check. Kelman’s team found that when browsing properties online, buyers value the convenience more than the relationship of an agent- every time. The invention of the 4G mobile device allows us the instant gratification of getting what we want at the touch of a screen/button/app. Today’s savvy homebuyer will prefer the agent who can show them the property at that very instant instead of the one who they may have been communicating with on and off.

2.  Be efficient or be extinct! Don’t reinvent the wheel- simplify your workflow, and improve your system. By 12 noon each day of the conference, there would be at least 5-10 new apps downloaded on my iPad. In fact, there was a room FULL of little booths set up with the newest apps and goodies available for the world of real estate. A few that definitely stood out to me were RefreshTwilioTempoHouseCallUpdaterLenda, and Lumentus.

3.  Information asymmetry only helps the sellers with the lemons. In the used car market, people used to have no way in telling if they were going to end up with a bad car since the only person who knew was the person selling it. This resulted in low-baller buyers who factored in repair costs when haggling while sellers with the good cars end up never selling because it wouldn’t be worth it. So the only cars that ended up selling were the bad ones at average used car prices. When purchasing anything of value, people love information. With the largest purchase decision of their life, people want to know everything and anything that may alter their decision about purchasing the home. The Internet is a beautiful thing, but misinformation can be a huge problem. Sometimes things are simply just not true, and at that moment, you need to be the professional who can clarify between fact and myth. Therefore, give your clients all the information they need, give them the resources, and be a trusted filter. A consumer who is educated in the market are becomes the fastest transaction. No one wants a lemon.

4.  Uber-fying the real estate transaction. The term “uberfy” started trending at ICSF from the very start and is basically used to describe anything that is able to help bridge the gap between consumer and services. How can we leverage that in real estate? Have an awesome online presence! Be on ZTR (Zillow/Trulia/Realtor.com), have a social network, and answer your phone. Embrace the advances in our industry through technology and make it work for your business. A great agent encompasses a combination of professionalism, local expertise, and a great online presence. There is no point having a great product that no one knows about.

5.  Work your angle. There are three types of brokerages out there: Corporate firms (REMAX, Century 21, etc), boutique firms (The Boutique Real Estate Group), and discount firms. Know your advantages and disadvantages when working at each type of firm and make sure it is aligned with how you want to operate your business. As Charles Moore put it, “Safeway can be our neighbor, but my wife shops at Whole Foods.”

6.  Rich people like free stuff. Ok, so who doesn’t? There are many new things I’ve learned at ICSF and quite a few I already practice (which makes feel great about myself). Then, there are the things that other top agents do that make my practices look like child’s play. Alex Wang, for example practices vacation stalking where he finds out where his clients go on vacation and literally calls the hotel to make sure they receive an awesome care package upon their arrival. In a big transaction, the little things matter.

7.  Take it from the top! Many of us take referrals for granted. So your best friend’s sister needs to buy a home. Instead of assuming the sale, you have to win them over again and again. Start from the top and give them the top service their friend or family promised them!

8.  Bake, don’t eat! Guy Kawasaki shares with us on Enchantment: Eaters see that there’s only one cake, the more they eat, the less everyone else gets. A baker says they can make another pie, and everyone can have dessert. The best way to get what you want is to make sure the other person gets what they want first! Bakers are also innovative; they can bake cakes, cookies, or brownies and make everyone feel like they have been taken care of. So if you don’t mind my version: Bake, Serve, then Eat!

9.  Build an ecosystem. Often times as real estate professionals, we see ourselves becoming unlicensed counselors, therapists, movers, gardeners, maids, and the list goes on. Have a great list of professionals to offer your clients and focus on your own job- helping your clients buy/sell their home.

10. Put yourself in their shoes. If you were about to move to a brand new country, state, community, what would be the first thing you do? In the Global Luxury Connect session, Gary Gold talked about making a YouTube video helping buyers understand the process of buying a home. Sometimes we get so wrapped up in all of the details of a transaction that we forget to remind our clients of the big picture. Being able to really understand a client’s challenges and actually help them solve it will change everything. Helpful is the new viral!

 

If there was a #11, it would be to NETWORK! My only regret after the conference was that I didn’t network enough. I got a little too excited that I was going to be visiting NorCal and I jam-packed my after conference schedule with other dinners and social events. I highly recommend ICSF to any agent who hasn’t yet experienced it. Many thanks to Raj Qsar for always encouraging and challenging us with the industry’s best opportunities and innovations.

Find the full schedule of ICSF 2014 here.

Live From Real Estate Connect | Raj Qsar & Mark Fitzpatrick

This week’s “Mobile Agent TV” is a special episode was LIVE from INMAN CONNECT SAN FRANCISCO.

Our guest is Mark Fitzpatrick who is the CEO at RUHM, which is a full-service “Destination Marketing Agency” of marketers, real estate consultants, and artists that promote the world’s finest destinations.

We will also be joined by, friend of the show, RAJ QSAR who is a finalist for Inman’s “MOST INNOVATIVE REAL ESTATE AGENT” award and is owner of THE BOUTIQUE REAL ESTATE GROUP IN ORANGE COUNTY.

Watch the Google + Hangout Here.

Mobile Agent TV

"The Boutique Real Estate Group - A Worldwide Luxury Real Estate Company Errors"

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