March 5, 2014 by The Boutique Real Estate Group

Interview with Raj Qsar | The Boutique Real Estate Group | www.TheBoutiqueRE.com

“So in a sense our team has digitaized the real estate experience.” Raj Qsar

Q: As a full service Real Estate Brokerage What makes The Boutique Real Estate Group Different?

A: We had out “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction. So in a sense our team has digitized the real estate experience. You will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a paperless office. Completely mobile and can run an entire real estate transaction from our iPads and phones. Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology with our clients.

Q: Your marketing platform is truly amazing. Can you share with us a little bit of why your team has become globally recognized for your work in Real Estate Marketing?

A: Real Estate marketing has truly evolved over the last 10 years. We have developed a comprehensive strategy which showcases our client’s home through real life video (actual movies), HDR Photography, 360 HD V-Tours (amazing technology), individual property websites for each individual home, staging & interior design, custom graphics & design, and a social media content strategy that reaches people on a global scale. We have had the pleasure of being able to bring all aspects of our marketing completely in-house. What that means is that we have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look & feel and buyers recognize our listings as being “boutique-ified.” Every part of the marketing strategy has been touched by our in-house team to unsure absolute perfection.

Q: The Boutique Real Estate Group has a massive social and web-presence. Why have you focused so much on this part of marketing?

A: The world is on the web – advances in technology are changing the way businesses interact with clients. People are on their smartphones, heads down and focused. We know we need to be where our clients are, so we can be at the forefront of their minds. Our clients are on Facebook, Instagram, YouTube, Linkedin, Pinterest, Twitter and Four Square. However, the Facebook user is different than the Linkedin user, who is totally different than the individual on Instagram. So when thinking about marketing, you will see that our strategy is different depending on the platform and who we are trying to reach.

Q: Why did you choose Corona Del Mar as your new home base for The Boutique Real Estate Group?

A: I am an Orange County Native and growing up, my family & I we always at the beach playing, surfing and just enjoying our time together. As a real estate professional it only makes sense that our marketing platform, our luxury services, and our attention to detail is needed in Coastal Orange County. Corona Del Mar was a natural choice – not only is it centrally located between Newport, Huntington, Laguna, and Dana Point, but it encompasses exactly what we stand for, laid-back luxury.

February 26, 2014 by The Boutique Real Estate Group

The Boutique Real Estate Group to Open New Luxury Real Estate Office in Corona Del Mar

Brilliant design, luxury services & cutting edge technology are headed to the coast of Orange County, Ca with the launch of The Boutique Real Estate Groups second office in the beach city of Corona Del Mar in Newport Beach.

The Boutique Real Estate Group is a boutique real estate brokerage in Orange County, CA, that focuses on great design, beautiful marketing & luxury services and is set to open their 2nd office in the beach city of Corona Del Mar in Newport Beach. Raj Qsar, Principal & Owner has created a culture that spurs collaboration, technology and social media with a unique marketing approach.

Their story goes a little something like this… Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying process. The Boutique Real Estate Group has invested heavily in bringing all aspects of the real estate experience completely in-house. From design, staging, photography, cinematography and social media to technology, internet optimization & cloud based transaction management. This not only provides them complete control of the design, marketing & technology of luxury real estate but also gives them the look & feel of a true boutique marketing agency. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.

Most recently The Boutique Real Estate Group has been recognized as the 2014 Next Generation Real Estate Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting. Raj Qsar & Jeremy Lehman, The Boutique’s CTO have both been recognized as Inman News Top 100 Most influential Real Estate Leaders for their work & dedication to raising the bar in the Real Estate industry. And their #GoodbyeHello video was named Top 20 Real Estate Videos in the USA in 2013.

Look for their new office in the beach city of Corona Del Mar in Newport Beach as they launch into the Coastal Orange County Real Estate Market in 2014.

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February 21, 2014 by The Boutique Real Estate Group

114 Winslow Ln, Irvine, Ca 92620

114 Winslow Ln is a Gorgeous Home in The Heart of Orange County in Prestigious Northwood Pointe in Irvine. This Lanes End Cottage Home Boasts Approximately 1,340 square feet of Living Space with 3 Bedrooms & 2.5 Baths. This Floor Plan Includes A Gourmet Kitchen with Breakfast Bar, Plenty of Storage and Built-In Desk. The Open Concept Space is Anchored by The Living Room with Fireplace & French Doors That Lead to the Courtyard. Beautiful Imported Spanish Tile Floors Downstairs & Upgraded Custom Carpet Upstairs. Tall Ceilings & Great Natural Light Beem Through This Home. Opulent Master Bedroom with Walk In Closet and Master Bath with Dual Vanities and Stand-Up Shower. Great Outdoor Space On Both Sides of this Home Allow For Wonderful Family Gatherings and Do Not Miss The Outdoor Spa. Fabulous Association Pool, Tennis Courts, Basketball Courts, BBQ’s, Parks & Trails. Minutes away from Canyon View Elementary School, Sierra Vista Middle School, Northwood High School, The Irvine Spectrum, Shopping, Dining and Easy Freeway Access.

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January 15, 2014 by The Boutique Real Estate Group

Home Energy Saving Tips

SIMPLE WAYS YOU CAN REDUCE ENERGY IN YOUR HOME AND SAVE MONEY!!!

The Boutique Real Estate Group

These days we all can appreciate saving a buck or two, right? By living a little greener, you may see a little more green in your wallet! Reducing energy use in your home is a great way to save YOU money!. Also, by using less energy there will be less pollution and cleaner air to breath. Sounds like a win-win to me!

Here are helpful tips which may help you save energy and some money in the process too!

ROOFING

Save money and the environment by installing an ENERGY STAR roof.
Reflective coating on your roof will reduce the strain on your AC and lower the amount of heat coming into your home.

COOLING

Switch your ceiling fans to reverse or a counter clockwise position in the summer and in the winter run it at low speeds in the clockwise position.
Use ceiling fans to cool off as they are cheaper than the A/C and use no more energy than a standard light bulb. HOWEVER, make sure that you turn them off when you leave as they do not cool down a room, only people!

HEATING

When you want to heat up your home, do it slowly and it will keep your bills down. Quickly raising the heat pump’s temperature activates the heat strip and uses a lot of energy. Slow and steady wins the race here!
Keep the temperature inside your home as close to the outside temperature. It is cheaper to heat a home to 75 degrees when it is 60 degrees outside then when it is 45 degrees outside.

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January 15, 2014 by The Boutique Real Estate Group

Real Estate + Technology

Contributing Author: Raj Qsar – Principal | Owner The Boutique Real Estate Group

Real Estate + Technology. Not really two words that go hand in hand. Two words that usually do not embrace each other. Two words that scare off the most seasoned real estate professional.

Our story goes a little something like this: We love tech. We love real estate. So why not marry the two? Why not have a “forever relationship” with these two words? Why not incorporate technology into every aspect of the real estate experience? Our clients do not need to be tech savvy to use these products, but our agents need to understand how this technology is a benefit.

We have embraced every aspect of technology at The Boutique Real Estate Group here in Orange County, California, and we feel we have successfully digitized the real estate experience for our clientele. Most of our clients are finding us online. Most of our clients are seeing our listings online. So, it only makes sense that we need technology for real estate to survive. If our clients have instant access to data on their mobile devices, so should our agents. Everyone is head down and focused on their phones and tablets. Everyone is in the moment, and we are now able to step into that moment and grab his or her attention.

You won’t find our clients running to a fax machine to fax something to us. We don’t ask our clients to print, fill out, scan, and then save and email anything to us. It’s not how we roll. We sign digitally with DocuSign. Got mobile? No problem. Got a tablet? No problem. DocuSign allows our clients to sign on the go with ease from any device they carry.

Furthermore, our in-transaction platform of choice is Cartavi, which seamlessly has integrated the DocuSign platform for electronic signatures. Our agents have their own personal Transaction Concierge (TC) who is trained on DocuSign and Cartavi. It only makes sense to be able to store our clients’ documents digitally, have access to them on our mobile devices, and then share the documents with all parties involved in the transaction. Our agents and TCs not only communicate digitally via DocuSign and Caravi, but we are able to manage the most complicated of transactions with these two platforms. No more emailing huge files between escrow, lenders, title, buyers, sellers, and agents. We share our files through Cartavi.

Several members of our team are heading to Inman Real Estate Connect NYC this week. This gathering is tech real estate heaven! If you’re looking for the best and the brightest in our industry, then Connect is where you should be.

Have a question for Raj and team? Contact them here: http//www.TheBoutiqueRE.com | @RajQsar | @TheBoutiqueRE

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December 24, 2013 by The Boutique Real Estate Group

Inman News 2014 Top 100 Most Influential Real Estate Leaders Announced

Jeremy Lehman | The Boutique Real Estate Group

Each year, Inman News recognizes real estate industry leaders whose ingenuity, strength, conviction, power and persistence are driving change.

The Inman 100 Most Influential Real Estate Leaders report seeks to include not only thought leaders, power brokers and deal makers, but entrepreneurs from outside the industry whose ideas are influencing the way homes are bought and sold.

Boutique Real Estate Group

Jeremy Lehman, a Realtor with The Boutique Real Estate Group in Orange County, Calif., draws on his background in real estate technology to train agents and brokers, and help develop new real estate programs and applications. A featured speaker at local and national events, Lehman is also an adviser to NuOffer, a technology startup creating an innovative way for real estate agents to submit purchase offers on behalf of clients, and to manage offers they have received. Lehman is president of the Pacific West Association of Realtors, and serves on the board of directors of the California Association of Realtors.

Twitter: @jeremylehman

Facebook: https://www.facebook.com/jeremylehman
LinkedIn or other bio: Click here

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December 18, 2013 by The Boutique Real Estate Group

The 12 Tips of Christmas from Top Real Estate Pros

Christmas is just around the corner, and most Real Estate professionals have turned their attention to some last minute present-shopping, turkey-stuffing and snow-shredding.

So for this week’s Know It Now article we convinced 12 of the biggest names in Real Estate to spill the beans on what made them so successful.

Raj Qsar, Christophe Choo, Joe Schutt, Phil DuMoulin, Leigh Brown, Cindy Banks and more have found their own unique way to separate themselves and generate a whack of business. So take notes!

The holiday spirit is upon us, and with such big names in the mood to share, this is a must-read occasion.

‘Tis the season.

So in no particular order, here are 12 Tips of Christmas from Top Real Estate Pros.

Enjoy!

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December 13, 2013 by The Boutique Real Estate Group

Are buyerʼs agents becoming obsolete?

By: Melissa Sims, The Boutique Real Estate Group

In todayʼs digital age, buyers have incredible amounts of information at their ﬁnger tips,

literally. I have had buyers walk into an open house, smartphone in hand, not needing

information from me because they already know exactly how many square feet there

are in the home, what school district it is in, and what the asking price is. Most of these

buyers were not represented by an agent, so it begs the question: are buyerʼs agents

becoming obsolete? Am I worried, as a Realtor, that this will affect my career?

The answer to both questions is an astounding NO. While buyers have information at

their ﬁnger tips, many of the avenues in which they get that information are notorious for

inaccuracy. Information can be incomplete and outdated, and sometimes, just plain

incorrect.

However, I absolutely applaud buyers that have done their homework. It makes my job

smoother and easier. But, the property search function is a very small part of the entire

process. Regardless of how educated buyers are, most do not know the ʻins and outsʼ

of a real estate transaction. The amount of paperwork alone is enough reason to hire

an agent. And, if you happen to enter into a transaction where the selling agent isnʼt

aware of the disclosures needed, you could ﬁnd yourself unprotected. In addition, when

you walk into a transaction without an agent, you are automatically hiring the sellerʼs

agent. Whose best interest does that agent protect? By law, it is supposed to be both

of yours. But in reality, that may not always be the case. Protect yourself.

With all of the new master-planned communities being built in the next few years,

bringing a licensed real estate agent with you when touring the properties for the ﬁrst

time is the way to ensure that you are the most prepared you can be for the one of

biggest ﬁnancial decisions of your life. We are here to be your advocate, your

negotiator and your friend through the process. We are here to guide you through the

contract process, inform you of your rights, and be the go-between for uncomfortable

scenarios that often arise.

You can search on You Tube for “how to perform an appendectomy” and it will give you

step-by-step instructions on removing an appendix. So are you going to go out and buy

some surgical tools and do it yourself? We certainly hope not! When making such a

huge ﬁnancial decision, wouldn’t it make sense to use every tool available to you?

Especially when the tool is free to you?

Seems like a no-brainer to me.

To reach Melissa Sims directly please email her at Melissa.Sims@TheBoutiqueRE.com or 714-616-6442 or visit her at www.TheBoutiqueRE.com/Melissa-Sims

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December 2, 2013 by The Boutique Real Estate Group

Corona Del Mar 35th Annual Christmas Walk

Corona Del Mar To Celebrate 35th Annual Christmas Walk On Sunday December 8th

The Corona del Mar Christmas Walk will take place from 11 a.m. to 4 p.m. Sunday Dec. 8, featuring live entertainment, the Fireman’s Grill, Santa Claus photos, bouncy houses, bungee jumping, a petting zoo and more.

The Corona del Mar Chamber of Commerce hosts the annual event, which draws thousands of visitors to town each year. Local businesses and restaurants feature tastings and parties, and a vendor fair will take place at the center stage near the Bandera parking lot. The lower lot will feature a beer and wine garden and the popular local band Pinch Me, and there will be an opportunity drawing with more than $15,000 worth of prizes.

“It is always our most popular event each year,” said Linda Leonhard, president of the Corona del Mar Chamber of Commerce.

For more information on the event click here. To read about last year’s Christmas Walk, click here.

The Christmas Walk traditionally takes place the first Sunday in December, but this year’s event will be held a week later to avoid conflicting with the Thanksgiving holiday weekend, Leonhard said.

www.TheBoutiqueRE.com

The Boutique Real Estate Group now Open in Corona Del Mar.

3653 E. Coast Hwy, Corona Del Mar, Ca 92625

949-612-2535

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December 2, 2013 by The Boutique Real Estate Group

The Boutique Real Estate Group To Open Its Newest Office in Corona Del Mar

Click the photo above to view more information about our new office!

Call us today at 949-612-2535 or visit http://TheBoutiqueRE.com
The Boutique Real Estate Group is delighted to announce the opening of its 2nd office in Coastal Orange County. Our newest office will be located in the beach community of Corona Del Mar, Ca.
Most Recent Accolades:
*2013 Next Generation Brokerage
*2013 Top 100 Most Influential Real Estate Leaders in the USA
*2013 Top 20 Real Estate Videos in USA

The Boutique Real Estate Group represents one of the most dominant Real Estate Teams in the Orange County Real Estate Market. Every Real Estate listing is assigned a best-in-class sales & marketing campaign, and receives the support of industry leading marketing, advertising, social media, video, staging & interior design, graphics & design, all of whom work together to develop a strategic and tactical marketing plan customized to each client and each property.

Call us today at 949-612-2535 or visit us at http://TheBoutiqueRE.com

Whether you are looking to buy or sell Orange County Real Estate or if you are an Orange County Real Estate Professional looking for a change give us a call today!

The Boutique Real Estate Group
South & Coastal OC
3653 E. Coast Hwy
Corona Del Mar, Ca 92625

North & Central OC
3000 E. Birch St. Suite 102B
Brea, Ca 92821

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