The Boutique Real Estate Group

July 28, 2014  by

Zillow set to acquire Trulia for $3.5B in stock

Via Zillow

Combination of companies sets stage to offer more real estate tools and services that empower consumers and drive more business for real estate professionals

Jul 28, 2014

SEATTLE and SAN FRANCISCO, July 28, 2014 /PRNewswire/ — Zillow, Inc. (NASDAQ: Z) today announced that it has entered into a definitive agreement to acquire Trulia, Inc. (NYSE: TRLA) for $3.5 billion in a stock-for-stock transaction. The Boards of Directors of both companies have approved the transaction, which is expected to close in 2015.

The combined company will maintain both the Zillow and Trulia consumer brands, offering buyers, sellers, homeowners and renters access to vital information about homes and real estate for free, and providing advertising and software solutions that help real estate professionals grow their business.  At closing, Trulia CEO Pete Flint will remain as CEO of Trulia reporting to Zillow CEO, Spencer Rascoff, and will join the Board of Directors of the combined company. In addition, at closing, a second member of Trulia’s Board of Directors will join the board of the combined company. Further operational and organizational details will be announced at closing.

“Consumers love using Zillow and Trulia to find vital information about homes and connect with the best local real estate professionals,” Rascoff said. “Both companies have been enormously successful in creating compelling consumer brands and deep industry partnerships, but it’s still early days in the world of real estate advertising on mobile and Web. This is a tremendous opportunity to combine our resources and achieve even more impressive innovation that will benefit consumers and the real estate industry.”

“Trulia and Zillow have a shared mission and vision of empowering consumers while helping real estate agents, brokerages and franchisors benefit from technological innovation,” said Flint. “By working together, we will be able to create even more value for home buyers, sellers, and renters, as well as create a robust marketing platform that will help our industry partners connect with potential clients and grow their businesses even more efficiently. Our two companies share complementary employee cultures with innovative, consumer-first philosophies and a deep commitment to create the best products and services for our industry partners.”

Both Zillow and Trulia are primarily media companies, generating the majority of revenue through advertising sales to real estate professionals. Despite continued growth as public companies, significant opportunities of scale remain as the majority of advertising dollars in the real estate sector have yet to migrate online or to mobile. For example, the two companies’ combined revenue currently represents less than 4 percent of the estimated $12 billion[i] real estate professionals spend on marketing their services to consumers each year.

Zillow and Trulia are two rapidly growing real estate sites on mobile and the Web, enabling advertisers to reach a large and expanding consumer base.  In June, Zillow reported a record 83 million unique users across mobile and Web[ii]. For the same month, Trulia reported a record 54 million monthly unique users across its sites and mobile apps[iii]. The two brands have limited consumer overlap – approximately half of Trulia.com’s monthly visitors do not visit Zillow.com, and approximately two-thirds of Zillow.com’s monthly visitors across all devices do not use Trulia.com[iv]. Maintaining the two distinct consumer brands will allow the combined company to continue to offer differentiated products and user experiences, attract more users and maximize the distribution of free content across multiple platforms, apps and channels.

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July 23, 2014  by

TOP 10 ICSF TAKEAWAYS AS AN ICSF NOOB

By:  The Boutique Real Estate Group

It’s been two years since I started my journey in the Real Estate Industry. InMan Connect San Francisco is the first big real estate conference I have been to, the other being a workshop in Las Vegas with Mike Ferry. The conference was a full 2.5 days of speakers, workshops, and networking. It was like a wonderful smashup of those who are at the top of the Real Estate Industry, trading info on the newest apps, innovative concepts, tips and crazy ideas.

1.  On buyer experience- What is more important to a buyer: Relationship or Convenience? When Redfin CEO, Glenn Kelman took the stage on Day 1, my love/hate relationship with Redfin deepened with a new reality check. Kelman’s team found that when browsing properties online, buyers value the convenience more than the relationship of an agent- every time. The invention of the 4G mobile device allows us the instant gratification of getting what we want at the touch of a screen/button/app. Today’s savvy homebuyer will prefer the agent who can show them the property at that very instant instead of the one who they may have been communicating with on and off.

2.  Be efficient or be extinct! Don’t reinvent the wheel- simplify your workflow, and improve your system. By 12 noon each day of the conference, there would be at least 5-10 new apps downloaded on my iPad. In fact, there was a room FULL of little booths set up with the newest apps and goodies available for the world of real estate. A few that definitely stood out to me were Refresh, Twilio, Tempo, HouseCall, Updater, Lenda, and Lumentus.

3.  Information asymmetry only helps the sellers with the lemons. In the used car market, people used to have no way in telling if they were going to end up with a bad car since the only person who knew was the person selling it. This resulted in low-baller buyers who factored in repair costs when haggling while sellers with the good cars end up never selling because it wouldn’t be worth it. So the only cars that ended up selling were the bad ones at average used car prices. When purchasing anything of value, people love information. With the largest purchase decision of their life, people want to know everything and anything that may alter their decision about purchasing the home. The Internet is a beautiful thing, but misinformation can be a huge problem. Sometimes things are simply just not true, and at that moment, you need to be the professional who can clarify between fact and myth. Therefore, give your clients all the information they need, give them the resources, and be a trusted filter. A consumer who is educated in the market are becomes the fastest transaction. No one wants a lemon.

4.  Uber-fying the real estate transaction. The term “uberfy” started trending at ICSF from the very start and is basically used to describe anything that is able to help bridge the gap between consumer and services. How can we leverage that in real estate? Have an awesome online presence! Be on ZTR (Zillow/Trulia/Realtor.com), have a social network, and answer your phone. Embrace the advances in our industry through technology and make it work for your business. A great agent encompasses a combination of professionalism, local expertise, and a great online presence. There is no point having a great product that no one knows about.

5.  Work your angle. There are three types of brokerages out there: Corporate firms (REMAX, Century 21, etc), boutique firms (The Boutique Real Estate Group), and discount firms. Know your advantages and disadvantages when working at each type of firm and make sure it is aligned with how you want to operate your business. As Charles Moore put it, “Safeway can be our neighbor, but my wife shops at Whole Foods.”

6.  Rich people like free stuff. Ok, so who doesn’t? There are many new things I’ve learned at ICSF and quite a few I already practice (which makes feel great about myself). Then, there are the things that other top agents do that make my practices look like child’s play. Alex Wang, for example practices vacation stalking where he finds out where his clients go on vacation and literally calls the hotel to make sure they receive an awesome care package upon their arrival. In a big transaction, the little things matter.

7.  Take it from the top! Many of us take referrals for granted. So your best friend’s sister needs to buy a home. Instead of assuming the sale, you have to win them over again and again. Start from the top and give them the top service their friend or family promised them!

8.  Bake, don’t eat! Guy Kawasaki shares with us on Enchantment: Eaters see that there’s only one cake, the more they eat, the less everyone else gets. A baker says they can make another pie, and everyone can have dessert. The best way to get what you want is to make sure the other person gets what they want first! Bakers are also innovative; they can bake cakes, cookies, or brownies and make everyone feel like they have been taken care of. So if you don’t mind my version: Bake, Serve, then Eat!

9.  Build an ecosystem. Often times as real estate professionals, we see ourselves becoming unlicensed counselors, therapists, movers, gardeners, maids, and the list goes on. Have a great list of professionals to offer your clients and focus on your own job- helping your clients buy/sell their home.

10. Put yourself in their shoes. If you were about to move to a brand new country, state, community, what would be the first thing you do? In the Global Luxury Connect session, Gary Gold talked about making a YouTube video helping buyers understand the process of buying a home. Sometimes we get so wrapped up in all of the details of a transaction that we forget to remind our clients of the big picture. Being able to really understand a client’s challenges and actually help them solve it will change everything. Helpful is the new viral!

 

If there was a #11, it would be to NETWORK! My only regret after the conference was that I didn’t network enough. I got a little too excited that I was going to be visiting NorCal and I jam-packed my after conference schedule with other dinners and social events. I highly recommend ICSF to any agent who hasn’t yet experienced it. Many thanks to Raj Qsar for always encouraging and challenging us with the industry’s best opportunities and innovations.

Find the full schedule of ICSF 2014 here.

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July 21, 2014  by

Live From Real Estate Connect | Raj Qsar & Mark Fitzpatrick

This week’s “Mobile Agent TV” is a special episode was LIVE from INMAN CONNECT SAN FRANCISCO.

Our guest is Mark Fitzpatrick who is the CEO at RUHM, which is a full-service “Destination Marketing Agency” of marketers, real estate consultants, and artists that promote the world’s finest destinations.

We will also be joined by, friend of the show, RAJ QSAR who is a finalist for Inman’s “MOST INNOVATIVE REAL ESTATE AGENT” award and is owner of THE BOUTIQUE REAL ESTATE GROUP IN ORANGE COUNTY.

Watch the Google + Hangout Here.

Mobile Agent TV

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July 20, 2014  by

10 Questions with Raj Qsar | The Boutique Real Estate Group

10 Questions with Raj Qsar

Raj Qsar, Principal/Owner of The Boutique Real Estate Group, part of Better Homes and Gardens® Real Estate‘s Beta Brokerage Project. Read on as Raj answers ten questions with Clean Slate, and talks about digital and social engagement, buying a piece of dirt and Walt Disney.

  1. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Innovation, Growth, Excellence) core values do you identify with most, and why?

    Passion:  This is truly at the root of who we are and what we stand for.  There is a quote that our team references at meetings, on social and even in some of our marketing material, and it is by Walt Disney.  “Whatever you do, do it well.  Do it so well that when people see you do it they will want to come back and see you do it again and they will bring others and show them how well you do what you do.”   We take such time and effort into the smallest of details when it comes to marketing, social, systems and execution that the final outcome is a culmination of multiple passionate minds at work and the results bring success to our agents and our clients.

  2. What are your favorite qualities in a customer? 

    One of our favorite qualities in a customer is their ability to instantly trust us.  Many of our clients meet us in real life after watching, sharing and engaging with us online and when they meet us they say, “you are all exactly who you seem you would be.”  We know trust is built one block at a time and when you are building relationships, it is so important to realize that our clients are entrusting their largest worldly asset to our hands and our minds.  But trust is so much more than an online to offline relationship, it is making and keeping promises to our clients and our agents as well.  This enables a culture built on earned trust and respect for one another.

  3. What is the one characteristic that’s helped you the most in your career? 

    The one characteristic that has helped me in my career is the ability to keep asking questions.  We keep asking questions because we are just curious people.  And when you are curious about something you tend to search until you find the answer.  Albert Einstein said, “The important thing is not to stop questioning.  Curiosity has it own reason for existing.”

  4. What was the last book you read? 

    The last book I read was Peoplework by Chris Smith and Austin Allison with a forward written by Gary Vaynerchuk.  We have become so digital in all we do.  Everyone is head down and focused.  And they are focused on their phone.  So we forget sometimes that there is a person in that phone.  A real, live, living, breathing individual.  So it becomes increasingly important to almost have to remind yourself how to run a people-first business in a digital-first world, and that people communicate with people.

  5. If you were not in real estate, what would you be doing? 

     If I were not in real estate I would most likely move to Napa, buy a piece of dirt, and build a winery.

  6. What was the last song you heard that you couldn’t stop humming? 

    “Exit” by U2 from the album Joshua Tree.

  7. Who is your real-life hero? 

    My real life hero is Jesus Christ because he changed my heart.

  8. What is your favorite motto? 

    One of my favorite mottos is by Steven Covery from his book The 8th Habitand has to do with leadership.  He says, “The 8th Habit Leader has the mindset and the skill set to constantly look for the potential in people.  This kind of leadership communicates to people their own worth so clearly that they come to see it in themselves.”

  9. If you could sell a home in any market in the world, where would it be? 

    It would be really fun to tell the story of an estate home in Italy on a Tuscan vineyard that has been passed down from generation to generation.  The dirt, the grapes, the building and the people would be a wonderful opportunity to share with the world.

  10. What advice would you give your younger self starting out in real estate? 

    The advice I would give to a new agent entering into the world of real estate would be to join an amazing team.  And I do not just mean a busy team.  But an amazingly highly respected team where you can learn, experience and absorb everything and anything that is real estate.  That includes not only all the “beautiful and shiny” things that real estate offers, but also all the challenges that real estate brings each and everyday.  From contracts, lender guidelines and appraisals to staging, photography, pre- and post-processing of photos, editing video, print campaigns and the entire social media and web content strategy.

    This team would have to have systems in place that are actually used every single day…from lead generation to lead conversion to lead nurturing.  From digital transaction management to eSigning and being 100% location independent by using your iPhone/iPad to manage the entire transaction.  And finally, this team would need a culture that is pure, genuine and intentional by giving back to their hyper-local community.

    Is this too much to ask for?  I do not think so.  I have met so many truly amazing people in this industry and I am re-affirmed each day that these people do exist.

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July 17, 2014  by

Live From Real Estate Connect | Thursday July 17th at 5pm

This week’s “Mobile Agent TV” is a special episode, Thursday July 17th at 5pm PST, from Inman Connect San Francisco.

Our guest is Mark Fitzpatrick who is the CEO at RUHM, which is a full-service “Destination Marketing Agency” of marketers, real estate consultants, and artists that promote the world’s finest destinations.

We will also be joined by, friend of the show, Raj Qsar who is a finalist for Inman’s “Most Innovative Real Estate Agent” award and is owner of The Boutique Real Estate Group in Orange County.

You can interact with us during the show using the #MATVlivehashtag on Twitter.

Watch intro video here!

Mobile Agent TV

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July 11, 2014  by

Top 5 Things To Do at Real Estate Connect #icsf

By:  Raj Qsar

This will be my 4th Real Estate Connect hosted by Inman News in San Francisco and it is the one event I look forward to year in & year out.  I remember my first Connect like it was yesterday and it really helped me connect with people & solidify connections I had made online over the years.  So for all you first time or repeat attendees here is a simple Top 5 list for you before you head to #icsf:

1.  Make a list of the people you want to meet “in real life (IRL).”   Connect is an amazing time for me personally to connect with people who I admire and respect and make that true IRL connection.   Some of the connections I have made at Connect have become life long friends on mine!  Remember this quote from GaryV, “People are not addicted to social media. People are addicted to people.”  Some of my friends I met at #icsf:  @chris_smth @katielance @lauramonroe @tericonrad @debra11 @kellymitchell @nobuhata @topbrokeroc @kendyl @jefflobb @tkjellander @lisaarcher @lauriewdavis @jimmymackin @sethstuff

2.  Attend the sessions that are a must attend for you!  Look for the sessions that pull you out of your comfort zone and will challenge you on a professional level.  See the full schedule here.  For me I always get something new from “The New Kids On The Block” session which this year is on Wednesday July 16th at 10:10am and these “KIDS” are the startups that are changing the real estate game.  Also of note this year is “The Uberification of Real Estate” session which is on Wednesday at 10:30am (sounds killer)!  Did someone say Luxury?  The session called Luxury Power Players will be off the kilt!  Connect Here.

3.  Meet the 2014 Inman Connect Ambassadors.  Talk about a fab list of people!  If you could create a memory with each of these rockstars at Connect it would truly be epic!  Meet them here –> Real Estate Connect Ambassadors.  Secret hint….They are having a mixer and you can meet them all there —>  Click Here.  Also, connect with everyone in the Real Estate Connect facebook group.

4.  The Party after the Party!  Do I need to say anymore?  We all know the real fun starts after 10pm!  So just ask around, jump in an Uber Cab (download app here) and find out where the action is!!  Check your email for last minute invites to all the happening VIP parties and events.  If you do not know where the party is just ask my friend @JeremyLehman!!  Check out the video we made from ICSF2012.

5.  Get out into the city!  San Francisco is truly a gorgeous city with sights, sounds and killer food!!!  Check out this drone fly over the city just in case you needed a visual!  Click Here.  And since our team at The Boutique Real Estate Group are total foodies check out this list of  The 38 Essential San Francisco Restaurants.

If you made it this far here is my Top Secret List of must meets.  Shhhhh, do not tell anyone.  I am really shy and do not want anyone to know!  =)

@valeriegarcia1

@katiemmax

@vboakland

@zachschabot

@thatpeterbrewer

@laurahbrady

@avhellman

San Francisco skyline and Bay Bridge at sunset, California

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July 3, 2014  by

July Events at Pavilion Park | The Boutique Real Estate Group

COOKING DEMO | Ode to the BurgerUnleash your inner chef. The theme of this month’s cooking class will be Ode to the Burger. Perfect for cooks of all levels. July 5 10:30am-12:00pm
YOGA IN THE PARK | Self NavigationYoga and meditation that will focus on self navigation. Perfect for beginner and intermediate yogis. July 12 9:00-10:15am
FRIDAY NIGHT HAPPENINGS | Honky Tonk NightCountry music is about storytelling. Join us for a night of music in the great southern tradition, by the Freightshakers. Plus a convoy of food trucks, including GD Bro Burger, Bear Flag Fish Co., the Viking Truck, and Drive Me Cookie. And pottery demonstrations. July 18 6:00-9:00pm
YOGA IN THE PARK | Strength and SoftnessYoga and meditation that will focus on strength and softness. Perfect for beginner and intermediate yogis. July 19 9:00-10:15am
GARDEN WORKSHOP | Surviving the Summer HeatThe heat of summer can take a toll on gardens and gardeners. Discussion to include irrigation techniques, how to operate irrigation timers, water conservation, runoff friendly hardscape, and the benefits of mulching. July 19 10:30-11:30am
YOGA IN THE PARK | Creating SpaceYoga and meditation that will focus on creating space. Perfect for beginner and intermediate yogis. July 26 9:00-10:15am
Please register in advance for Cooking Demos, Garden Workshops and Yoga Classes.
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July 2, 2014  by

Best Places to Watch Fireworks In Orange County

Written By:  Melissa Sims

The 4th of July is the ‘unofficial start of summer’ – the smell of barbecue, the sounds of waves at the beach and fireworks somehow signal that summer has begun. Orange County has so much to offer on this patriotic holiday – there’s just about something for everyone.   It was hard to narrow down, but here are my best picks for watching fireworks in the OC.  And if you think I’ve missed a great spot, let me know!  I’d love to add to this list for reference in the future!  Wherever you enjoy your holiday, remember to be safe, and have fun!

The Boutique Real Estate Group

Dana Point Harbor

Watch the skies over Dana Point Harbor for a spectacular show beginning at 9:00 pm.  Presented by the City of Dana Point, this is an annual show that draws large crowds – and it’s well worth it!  Doheny State Beach is a great vantage point, but you’ll need to make a day of it – forget trying to get a parking spot after 10:00am.  Not interested in a full-day affair?  You can watch from along the cliffs of Blue Lantern Park or Heritage Park, or even book a dinner at the Laguna Cliffs Marriott for terrific views of the fireworks as they light up the night’s sky.  Or, if you’re feeling really adventurous, book a dinner cruise and watch from the water.  Visit http://bit.ly/DanaPointFireworks for more info.

Ladera Ranch – Founders Park

The Fireworks Spectacular in Ladera Ranch is just that – absolutely spectacular.  It has long been a favorite in South Orange County, and this year, the city is hosting a 5k/10k run, with proceeds to benefit Laura’s House & the Ladera Ranch Education Foundation.  Registration for the run begins at 6:00am and the 10k race starts at 7:00am.  This day is chock-full of activities, ranging from parades, to teen zone entertainment, to live music.  Get there early to snag a spot, it will definitely be a full house.  Fireworks begin at ‘dark’ – usually 9:15 – at Founders Park.  Visit http://bit.ly/LaderaFireworks for more info.

Newport Beach 4th of July Celebration

Disco AND Fireworks?  How can you go wrong???  This year, KC and the Sunshine Band will be headlining the Newport Beach Independence Day on the Back Bay extravaganza.  In addition to great music, the event will offer great dining options and lots of great activities for the kids.  The event is a bit on the pricey side, so if you’d like to take advantage of the fireworks show without having to open your wallet, just snag a spot in Newport Beach with a great view of Back Bay and you’ll be just fine.  Visit http://bit.ly/NewportDunesFireworks for more info.

Lake Mission Viejo

A long-standing tradition in Mission Viejo, the 4th of July Street Faire and Fireworks Spectacular is a safe, fun-filled, patriotic celebration that includes food, game booths and live music.  Festival begins at noon and the fireworks begin at 9:00pm.  Admission is free, as well as a free shuttle service operating from 1-8:00 pm surrounding Lake Mission Viejo.  Visit http://bit.ly/MVFireworks for more information.

Honorable Mentions: Disneyland and Anaheim Stadium

If you are lucky enough to have tickets to either attraction this Friday, you are in for a special treat.  Disneyland puts on a special version of their nightly fireworks display at 9:25pm.  Best places to see the fireworks are from main street, right in front of Sleeping Beauty’s Castle.  The Angels will be playing against the Houston Astros this Friday night at 5:15pm, with a special fireworks display immediately following the game.

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June 27, 2014  by

Anne Sternchak | The Boutique Real Estate Group | www.TheBoutiqueRE.com

Anne Sternchak, Realtor

Connect with Anne today at Anne.Sternchak@TheBoutiqueRE.com or TheBoutiqueRE.com
Anne Sternchak joins The Boutique Real Estate Group with over ten years of diverse marketing and communications experience for large Orange County companies. From professional sports to health care, Anne has excelled in collaborating with multiple departments to strategize and achieve overall brand identities. As a member of the public relations department for the Angels Baseball team, to managing the marketing and communications for MemorialCare Health System, Anne leverages her business experiences in the field of real estate to be an effective communicator, skilled problem solver, marketing strategist and superb negotiator. She has a passion for real estate and thoroughly enjoys helping clients achieve their real estate goals. Anne listens to her clients’ needs and works endlessly to be sure goals are met and expectations are exceeded.

Anne grew up in Yorba Linda. Along with her husband, Greg, they are now raising their twin boys in the Land of Gracious Living. When Anne isn’t selling homes, she enjoys running the bike trails, gardening, cooking and swimming in the pool with her family. She also enjoys giving back to her local communities. Anne has volunteered for Make A Wish Orange County, March of Dimes, Ronald McDonald House and has walked many years in the Susan G. Komen 3-Day, 60 mile walk to find a cure for breast cancer.

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June 25, 2014  by

Kelly Enciso | The Boutique Real Estate Group | www.TheBoutiqueRE.com

Kelly Enciso, Realtor

 

Introducing Kelly Enciso. Watch her video here: http://bit.ly/1nE1mJu

Connect with Kelly today at http://TheBoutiqueRE.com/Kelly-Enciso

Kelly Enciso believes that home ownership is essential to a thriving, growing community. She understands that purchasing a home is a massive decision, and she is thrilled to be able to step in and help individuals and families find not just a house, but a place they are truly able to call home. Kelly has a background in both architectural and fashion design. She began her career by working on the design team for large multi-family residential luxury homes. With this keen sense of design, she is able to see the potential in any property. Kelly has a strong ethical standard, and has the ability to connect with clients and listen closely to their needs.
Kelly is a native of Orange County, and enjoys the different dynamics of this diverse place we call home. When not working, you can find Kelly enjoying time with her husband and daughter, or diving into a book or magazine at a local coffee shop.

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