The Boutique Real Estate Group had an amazing night at their new state of the art real estate office in the La Floresta Shopping Center in Brea last night. Over 100 people attended the ☀️Summer Soiree Pop-Up Shop🍹 event sponsored by The Boutique and hosting multiple local vendors. Included was HauteShopCo, R&F Skin Care Specialist Lisa Qsar, Twig & Stone Succulents by Kelly O’Campo, Braid Bar by Studio A Amy Batlowski and local real estate agents Raj Qsar & Christina Boladian with The Boutique Real Estate Group. Please be on the look out for more events from The Boutique Real Estate Group and our local friends.
In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.
It’s not easy to sell houses. In a market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.
So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.
The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.
People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.
The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.
The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.
Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.
Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.
Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.
Oh say can you see…all the fireworks of OC! Independence Day, the day we look forward to all summer long is finally upon us. The day for BBQ’s, friends + family, parades and those mesmerizing lights that fill the night sky, also known as fireworks! While pretty much every major city in Orange County has some sort of firework display, (not including your neighbor’s snap-crackle-pop array going on outside throughout the evening), I’m here to break down my top 5 picks for this year’s professional pyrotechnic shows throughout Orange County!
Costa Mesa: BYOP (bring your own picnic), chairs and blankets to enjoy a pyrotechnic show at the OC Fair and Event center, located right off the 55 freeway at 88 Fair Drive in Costa Mesa. The fireworks start at 9 PM, but get there early and enjoy live music, activities, food and vendors starting at 4PM. Free parking until 5PM — after 5, parking is $8. For more information visit costamesaca.gov
Dana Point: Beach views + Fireworks. Could you ask for anything more? Grab your lawn chairs and head to the beach for a firework show with synchronized music. Not kidding…tune into 88.5 FM at 9PM and heighten your senses with this incredible show over Doheny State Beach. A free shuttle will run from 8AM-11PM, picking up and dropping off at Dana Hills High School and Dana Point Harbor. If you decide to make it an all day event, make sure to pack your sunscreen!
Fullerton: Since 1990, Fullerton has hosted it’s annual ‘Annual 4th of July Fireworks Festival’ at Fullerton Union High School. While the show is usually hosted at the stadiums football field, this year the event will take place on the softball field. From 5-9:30, enjoy live music, food, drinks, and games. Best to get there early though; the event usually brings in around 7,000 people!
Lake Forest: If you plan on being in Lake Forest this Independence Day, make sure to get a good night’s sleep before, because this city hosts events throughout the entire day. The community will host it’s 26th annual 4th of July Parade, with this years theme “Let Freedom Ring,” from 10AM to noon. The parade will run along Serrano Road, Lake Forest Drive, Toledo Way and Ridge Route Drive.
The Lake Forest ll Homeowner’s Association also has an event beginning at 10AM at the Sun and Sail Club, featuring live music, food, beverages, and basketball and volleyball tournaments. The fireworks show starts at 9PM. Wristbands are on sale for $12 before July 4, and $15 on the day of the event. More information at http://lf2recreation.org/
Tustin: Visit Tustin High School Football field, located at 1171 El Camino Real for free entertainment starting at 6PM. You can pack your own snacks and drinks, or purchase from the school’s booster club. Also, Operation Warm Wishes – a non profit organization dedicated to helping and serving the homeless, troubled youths, struggling families, Veterans and senior citizens in need throughout Orange County, CA and the world will be on site, so be sure to donate some non perishable food items!
They are the visionaries, the forward-thinking, the stubborn, the obsessed, the tech-savvy, the creative minds always pushing boundaries. They are entrepreneurs pushing the old ways aside, data scientists discovering new ways to examine behavior, marketers inventing new ways to showcase properties, agents developing new ways to reach clients, companies building new technologies, brokerages creating whole new ways of doing business. They are the Inman Innovator Finalists, and they’re leading us into the future of real estate.
He’s an entrepreneur who made himself into a media brand. She’s an agent who landed a $20 million listing after just a year in the business. It’s a company that developed an augmented-reality tool to show prospective buyers what an interior-decorated home might look like — during a showing, on their phones. They’re all finalists.
“We are honored to celebrate so much creativity and invention,” said Inman publisher Brad Inman. “Never in the history of the Innovator Awards has there been so much innovation and, therefore, never has our list of finalists been so large — these are exciting times.”
This is our 4th nomination for an Inman Innovator Award and we are truly thrilled, said, “Raj Qsar,” Founder & Owner of The Boutique Real Estate Group. What we are doing is truly impacting real estate on a global scale and helping our agents and clients succeed.
Who will win? The 2017 Inman Innovators will be revealed at Inman Connect in San Francisco the week of August 7-11, 2017, followed by the not-to-be-missed party that’ll wrap up Inman Connect San Francisco and celebrate the Inman Innovators.
via tres online
June 6th, 2017 – Raj Qsar, owner/principal of The Boutique Real Estate Group in Orange County, California shares his unique journey into the real estate profession. Unique is an appropriate term, as no other guest has traveled the path Raj details. I don’t want to spoil the surprise, so tune into Episode 97 of The Real Estate Sessions and enjoy.
We caught up with Raj to get his take on the advantages of being an independent broker and what other indies should watch out for in the coming year.
What do you see as the biggest benefit to being an independent broker?
Ability to adapt, change and execute quickly and the freedom to create & curate stories from the ground up.
What are your best tips and tricks for building your client base?
Real life networking and using technology to become more efficient.
What do you see as the most important trends (good or bad) that independent brokers should be keeping an eye on in the coming year?
Good: The merging of multiple techs into one platform.
Bad: So much “copying” and not enough creation.
WHO: Giveback Homes, The Boutique Real Estate Group, Commerce Mortgage, JJ Mazzo Summit Funding & Pango Escrow Group
WHERE: 4010 W. McFadden Ave., Santa Ana, CA 92704
WHEN: June 3, 7:30 a.m. to 3:30 p.m
Giveback Homes and 25 members from The Boutique Real Estate Group, Commerce Mortgage, JJ Mazzo Summit Funding, Pango Escrow Group and local real estate agents are volunteering their time for a special Saturday build day at the Habitat for Humanity Santa Ana project. This project includes seventeen homes to be built in three phases at various locations in the city. The homes are being designed to be compatible with surrounding neighborhoods and incorporate green features including on-demand hot water, recycled sub-base aggregate concrete. construction waste reduction measures, and storm water infiltration systems to reduce the hydrocarbon run-off and recharge the groundwater aquifer.
Join Giveback Homes and Habitat for Humanity at this event to learn more about these homes and how Giveback Homes is contributing to addressing the need for housing in Southern California and around the globe.
Photo, interview & video opportunities available
Caroline Pinal // Giveback Homes // 661-992-6793
Raj Qsar // The Boutique Real Estate Group // 714-412-5019
Giveback Homes is a community of real estate professionals who are committed to creating social change by helping build homes for deserving families around the globe. We work together to organize fundraising events, mobilize teams of volunteer homebuilders, and we inspire others to take action for social good.
Home cooks and foodies, look no further.
The term “chef’s kitchen” gets thrown around in real estate listings, but it can mean a lot different things. Whatever your definition, the culinary playground at 22750 Hidden Hills Rd in Yorba Linda, CA doesn’t disappoint. This home’s kitchen was designed by its owner, Carlito Jocson, the executive chef for Yard House Restaurants.
We asked Jocson to dish his home’s kitchen secrets. Here are 5 features we love.
We’ve all been there: stirring a boiling pot when you realize you need to add something from the fridge. With refrigerator drawers in his kitchen island, Jocson has quick access to common ingredients. No fishing for things in the back of the main refrigerator — the essentials are an arm’s length away.
Wine staging area
A mini wine fridge is a common amenity in luxury homes, but Jocson uses his as a staging area. The main course is downstairs: a temperature-controlled, 1,200-bottle room.
Jocson brings up what he needs to chill for the next meal or two, making his wine decisions before he starts cooking. This is both a time-saver and great way to ensure your meal and wine pair well.
Open shelving has been trendy for a while, but Jocson doesn’t worry about pretty displays. He’s a functionalist, stacking dishes so they’re easy to grab, like in a commercial kitchen. Plating is an important final step in meal-prep, and this kitchen makes it easy.
According to Jocson, chefs love good flow. He wanted his space to feel more like a tasting kitchen, with ample counter space and a breakfast bar with barstools.
Jocson says there’s room to cook for 50 people (he did so last Christmas), and four to six people can sample the food while he’s cooking.
We couldn’t help admiring Jocson’s huge outdoor kitchen. But, this space isn’t just about the grill. A Wok Range, pizza oven, sink and ample counter space allow him to prep, cook and plate a meal without having to step inside.
Like what you see? Jocson’s kitchen is just one selling point of his $8.68 million Yorba Linda listing. (Check out the master bedroom overlooking the pool. The walls disappear, so you can jump out of bed into the deep end!)
The listing agents are Raj Qsar and Christina Boladian of The Boutique Real Estate Group.
Orange County’s fairytale city of Anaheim has been growing since 1890. It remains a hugely popular vacation destination, business HQ, and playground for visionaries. From Victorian mansions, to Colony Historic District, modern homes, and Sleeping Beauty’s castle in the Disneyland Anaheim Resort area, with the backdrop of the snowcapped mountains of the Santa Ana Canyon, there is plenty to feast the eyes on here.
In 2008 the city announced plans to double the number of housing and commercial business spaces in the Platinum Triangle area around Angel Stadium, as well as to incorporate a new rapid transit system. So how has the city’s face changed since then?
With the help of Google Street View, we complied a collection of interactive time-lapse images showing how Anaheim has been improving its appeal in recent years. Simply hold and drag the arrow left and right to see the old vs new:
1. Walnut Village Retirement Community – West Anaheim
Year Built: 2009
Walnut Village is operated by nonprofit Front Porch, and has become one of the top rated centers of its type since 2010. The community provides assisted living built around a shop lined village square, was awarded Continuing Care Retirement Community of the Year by 50+ Builders Magazine, Gold Award for Best Small CRCC by the NAHB, and Beautification of Anaheim Award.
2. SpringHill Suites Anaheim Maingate – Anaheim Resort
Year Built: 2014
SpringHill Suites’ new hotel in Anaheim puts guests in close proximity to Disneyland, while catering to business travelers with interiors featuring desks and light spaces, as well as an on-site snack shop and small fitness center. Conveniently located near the Anaheim Convention Center, the hotel features its own modern, boutique meeting spaces.
3. Courtyard Anaheim Theme Park Entrance – Anaheim Resort
Year Built: 2015
The new 6-story Courtyard Marriot in Anaheim sits close to the theme park entrance, offers vibrant décor, a family-friendly atmosphere, and even sports its own waterpark on-site, complete with water slides. Some rooms offer views of the Disney firework shows at night. The design provides a unique blend of mission and modern aesthetics.
4. Holiday Inn Express & Suites Anaheim Resort Area – Anaheim Resort
Year Built: 2016
The brand new Holiday Inn Express & Suits Anaheim Resort Hotel offers 5 stories of accommodations, an onsite pool and splash area, and is just moments from all the excitement of Disney. Found right off the expressway and steps to Downtown Disney this hotel is well situated for families looking to get in every moment of action they can.
5. SpringHill Suites – Anaheim Resort
Year Built: 2014
The second new SpringHill Suites hotel on this list – this building puts visitors right in the heart of it, with easy walking to the resort and Anaheim convention center, as well as downtown amenities. Modern design, kid-friendly interiors, and an on-site CVS Pharmacy and coffee and tea shop make this a great convenient choice for tourists.
6. Hyatt Place at Anaheim Resort and Convention Center
Year Built: 2014
Another new hotel just down the street, Hyatt offers guests walking access to resorts, convention center events, the farmer’s market, garden walk, and art walks. Standing out from the others on the list, Hyatt Place boasts architectural elements that reflect the interior’s more business-like minimalist chic design.
7. Kaiser Permanente Orange County Anaheim Medical Center – Canyon District
Year Built: 2012
One of the largest employers in Anaheim has opened an expansive new medical facility encompassing 434,000 square feet. The building replaces the old Lakeview Hospital built back in 1979. The new campus is built around a 3-acre ‘healing garden’, hosts 262 private rooms, emergency treatment bays, labor and delivery rooms, and a helipad.
8. The Crossing Apartments – Canyon District
Year Built: 2010
In contrast to the other new buildings on this list The Crossing rental apartments in Anaheim offer a bolder exterior with modern lines and a dash of color. Taking sustainability seriously from start to finish, the LEED Gold Certified apartment building boasts a 94% landfill diversion and 75% recycling rate during demolition and construction.
9. Anaheim Regional Transportation Intermodal Center (ARTIC) – Platinum Garden
Year Built: 2014
The spaceship-looking Anaheim Regional Transport Intermodal Center (ARTIC) is a bold addition to the architectural landscape of this area. This transport hub’s diamond quilt-shaped exterior was created to optimize sustainability. Solar provides 20% of the energy used by the building, which lights up in bright colors at night. Winner of the 2015 Public Works Project of the Year Award, and LEED Platinum Certified, it is also home to a Bitcoin ATM.
10. Ajax La Palma Business Center – Canyon District
When TV Host Charissa Thompson visited The Boutique Real Estate Group, a worldwide luxury real estate brokerage firm, her ideas and the lightning-fast HP OfficeJet Pro 8720 printer helped to make an open house a success! She easily printed from her smartphone and took advantage of two-sided printing for superb productivity. Get your OfficeJet Pro printer at Staples: http://hp.tl/60548Pox2