Instagram Tips for 2018

Written by Raj Qsar

I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.

Here are a few Insta Tips to keep in mind for 2018:

1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.

2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.

3. You can now follow hashtags! How cool is that? Ours is #tbreg

👉This can give you some major insight into who is using the same hashtags as you but can also gain more of a hyperlocal following or even search for hashtags in another language. 🇨🇳🇪🇸🇷🇺

4. Geotagging & tagging major/viral accounts also is a huge way to drive traffic to your account and collaborate with other grammers.

5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.

6. Please please please make sure your profile is completely filled out!

7. A few cool apps to help you manage your page include VSCO (great filtering app), PLANN (great for watching analytics and keep up with hashtags & best times to post) and Photoshop Fix (for sizing and filtering your photos).

8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.

9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!

10. Who is stalking your account? Shoot me an email and I will show you who!! 😜

 

 

 

 

Connect with Raj here:

40 Real Estate Social Media Accounts You Need To Follow in 2018

March 7, 2018

“Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and real estate agents are all on social media.” – Property Spark

The Boutique Real Estate Group

It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!

 

Tech Connect NY 18: Live Problem Solving with Raj Qsar & Laurie Davis

Watch the pros work through tech roadblocks for the Inman audience
By INMAN / Feb 22

One of the many beneficial sessions at Inman Connect New York is “Tech live problem-solving” at Tech Connect, where the pros discuss audience issues and answer tech queries live onstage.

Listen in as Laurie Davis (broker/owner, BHGRE Lifestyle Property Partners) and Raj Qsar (principal/owner, The Boutique Real Estate Group) answer questions like:

  • I’m becoming overwhelmed with social media. Do I hire a social media manager? And, assuming it’s a $30,000 role, how do I keep track of it?
  • What systems are best to use when managing a team?
  • I’ve never created a listing video … where do I start?

Listen in to hear the answers to these and more.

Watch more sessions from ICNY 18 here.

Raj Qsar at Inman NYC- The Boom Real Estate Podcast

Raj Qsar at Inman NYC // It’s time for Inman—it’s Inman time! In this episode, Raj Qsar is a blinding, brilliant light from heaven. He brings all of his energy and passion for video in real estate and just CRUSHES it. You’ll be inspired—just like we were—when you hear Raj talk about how he broke into the luxury market using video; the ROI of video in his business; and how much he can bench press. For real. He can bench press a lot.” -The Boom Real Estate Podcast

Check out the podcast here:

 

 

 

Real Estate Video Influencer Awards

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Congratulations to the top 10 agents and the five honorable mentions in home tours and listing videos! This was an extremely difficult category to judge with so many quality entries. While we saw many highly produced samples, we focused on the story that each video told and how well they were able to explain the amenities and characteristics of each home.

We took into consideration the human element first. If a video did not have the real estate agent, homeowner, or even actors to help bring the home to life, they were eliminated from the competition. Needless to say, slideshows need not apply.

What we ultimately came up with was a balanced list of videos that includes both highly produced videos and videos every agent can create. Check out the top agents in the Listing Video category and get inspired by their creations!

Who can tell the story of a home and why it’s so magical better than the person who specifically built the home, custom to his family’s wants and needs? We love this video because we can see and feel why this home is so important to the homeowner.

#1 Raj Qsar // Home Tour Video Award

Raj is no stranger to awards. In 2017, Raj was named The Real Estate Influencer of The Year by Inman News. In 2016, Raj was named to the prestigious Swanepoel Power 200 Honoring the Most Powerful 200 People in Residential Real Estate. On his YouTube channel, you can find a variety of interviews with him where he discusses how important it is for real estate agents to utilize video in their business. Raj truly captures the luxury and cinematic essence of his high-end listings, on top of leveraging unique storytelling within his highly produced listing videos.

The Boutique Real Estate Group

TheBoutiqueRE.com | YouTube | Facebook | Instagram

NurtureCon 2017 Online Conference

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I’m speaking at the #NurtureCon Online Conference- let’s hang out! This online conference starts October 23rd and runs through Friday October 27th. ‘ll be speaking on How to Make Real Estate Movies that Sell Houses. The event is definitely targeting real estate agents and brokers who want to up their game at lead nurturing, lead generating, branding, video and content, but it also extends to those working in any professional real estate capacity / admin, realtor spouses, team leads and real estate trainers.

Interested in joining me?

Get your free ticket here!!!

 

Top 30 Real Estate Brokerages On Social Media

via Property Spark

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These real estate brokerages are reaching thousands of people by using the power of social media.

Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.

Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.

Here’s how the Real Estate Brokerages are selected:

Initial Research on Real Estate Brokerages

We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:

• Google
• Bing
• Facebook Search
• Instagram Search
• Twitter Search

Inclusions and Ranking (Objective Data)

Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:

Followers:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers

Engagement:
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets

Inclusions and Ranking (Subjective Data)

Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:

• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)

With that being said, let’s get into the top list! Enjoy!

#10: The Boutique Real Estate Group

“Inspired by purpose, driven by passion”; that’s a motto we definitely want to hear from a real estate brokerage company. The Boutique Real Estate Group knows how to engage their followers on social media as they provide luxurious and dreamy photos of property interiors and exteriors.

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Inman Real Estate Connect 2017 – Best Places to Eat

By Raj Qsar & SF.Eater

If your headed to Inman Connect in San Francisco this summer you are probably going to ask that question? Where are we going to dinner. Well, since this is my 6th ICSF and my 10th overall Inman Connect I thought I would share with you some of my latest research for the top foodie spots in the city.

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Most of us will be hitting some sort of happy hour, soiree, after party or after after party the entire week but sometimes you just wanna sit down with your friends, crack open an amazing bottle of wine and just catch up with some of your nearest & dearest. With that thought in mind I have hand selected a few hotspots for ICSF 2017:

  1. The Riddler: Champagne, caviar, and the coziest corner in Hayes Valley all led by some serious boss ladies. Ladies aren’t the only ones loving this elegant take on a European Champagne bar— it’s quickly become must-hang spot for San Franciscans of all stripes. Screen Shot 2017-08-03 at 2.32.54 PM
  2. Hitachino Beer & Wagyu: After a much-hyped opening with reservations booking up for weeks at a time, Hitachino continues to be very popular destination. Drop in at dinner for a taste of ten Hitachino beers on draft, or attempt to snag a reservation for wagyu in the back, which ranges from tongue skewers to ramen. Screen Shot 2017-08-03 at 2.37.15 PM
  3. Beretta: This Mission hotspot is always packed, with good reason. The menu is rife with antipasti, pizzas, pastas, risottos, and rotating daily specials like cioppino and short ribs. While you wait for a table, grab one of the excellent cocktails at the bar, and plot your dining strategy. It’s open late night (food til 1 a.m.). Screen Shot 2017-08-03 at 2.42.18 PM
  4. Khai Restaurant: If the chef is going to personally serve me dinner then its a must stop while in SF. Originally known for Ana Mandara (which closed in 2012), chef Khai Duong is back with a $95 tasting menu-only dining experience in SoMa. The small restaurant is staffed by just a few, and dishes are often delivered by the chef himself. Screen Shot 2017-08-03 at 2.46.57 PM
  5. Mourad: OMG. This place looks sooo bomb!! he restaurant itself is big and beautiful, matched only by chef Mourad Lahlou’s Moroccan-inspired flavors. Choose from a la carte options like duck basteeya and family-style, large format dishes of lamb and short rib, or go for the tasting menu. Drinks are equally inspired, featuring combinations like pineapple and artichoke. Screen Shot 2017-08-03 at 2.49.46 PM

Hoping to meet as many of you as I can during Inman Connect SF 2017. I will be presenting at the Indy Broker Summit on Monday as well.

You can connect with me here:

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Just for Fun

Real estate agents make movies to sell mansions as traditional home tours become obsolete

via Financial Express

In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.

Home-tour

It’s not easy to sell houses. In a  market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.

So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.

The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.

People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.

The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.

Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.

Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.

Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.

Inman Innovator Awards 2017

via inman

They are the visionaries, the forward-thinking, the stubborn, the obsessed, the tech-savvy, the creative minds always pushing boundaries. They are entrepreneurs pushing the old ways aside, data scientists discovering new ways to examine behavior, marketers inventing new ways to showcase properties, agents developing new ways to reach clients, companies building new technologies, brokerages creating whole new ways of doing business. They are the Inman Innovator Finalists, and they’re leading us into the future of real estate.

He’s an entrepreneur who made himself into a media brand. She’s an agent who landed a $20 million listing after just a year in the business. It’s a company that developed an augmented-reality tool to show prospective buyers what an interior-decorated home might look like — during a showing, on their phones. They’re all finalists.

“We are honored to celebrate so much creativity and invention,” said Inman publisher Brad Inman. “Never in the history of the Innovator Awards has there been so much innovation and, therefore, never has our list of finalists been so large — these are exciting times.”

This is our 4th nomination for an Inman Innovator Award and we are truly thrilled, said, “Raj Qsar,” Founder & Owner of The Boutique Real Estate Group. What we are doing is truly impacting real estate on a global scale and helping our agents and clients succeed.

Who will win? The 2017 Inman Innovators will be revealed at Inman Connect in San Francisco the week of August 7-11, 2017, followed by the not-to-be-missed party that’ll wrap up Inman Connect San Francisco and celebrate the Inman Innovators.

MOST INNOVATIVE BROKERAGE

 

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The Boutique Real Estate Group

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