Top 30 Real Estate Brokerages On Social Media in 2018

Top 30 Real Estate Brokerages On Social Media in 2018
 Via propertyspark.com

These real estate brokerages are reaching thousands of people by using the power of social media.

Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.

Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.

Here’s how the Real Estate Brokerages are selected:

Initial Research on Real Estate Brokerages

We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:

• Google
• Bing
• Facebook Search
• Instagram Search
• Twitter Search

Inclusions and Ranking (Objective Data)

Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:

Followers:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers

Engagement:
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets

Inclusions and Ranking (Subjective Data)

Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:

• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)

With that being said, let’s get into the top list! Enjoy!

#30: SelectRE Boston – Real Estate Brokerage Firm

Do you want a brokerage that’s a 100% honest with you, who knows the ins and outs of the Boston real estate, and someone who instantly responds back to your inquiries? Well, look no further and say hello to SelectRE Boston. One thing we admire about them is their Facebook page. They update it each day with articles or new listings. If you like what you see, don’t be hesitant to contact them!

#29: The Keyes Company

The Keyes Company is a real estate company that possesses a sea of information based on real estate. They believe that their business is more than just about real estate and treat all of their clients like their family. Their goal is to meet all of their clients’ real estate wants and needs and to make sure to do just that for each one of them! Check out their social media pages and you won’t regret it!

#28: Hatch Realty

Hatch Realty is a real estate brokerage you should check out, especially if you live in North Dakota. For the people who have used Hatch Realty’s services, they have been nothing less than pleased, and this shows on their Facebook page, which has 146 5-star ratings out of 149 total reviews. Check out Hatch Realty on all of their social media accounts now!

#27: Nexus Realty International

Providing quality representation in residential and commercial real estate, Nexus Realty International is known for their great customer service team and sales team all over the globe. They actively update their pages with new posts/content. Who knows, maybe you’ll find your dream home with them.

#26: Gad Realty NYC – A New York Real Estate Brokerage

Gad Realty NYC is not only a top real estate brokerage but a unique brokerage as well. Gad Realty operates in New York City and is multilingual with its agents being fluent in Chinese, English, French, Hebrew, Italian, and Spanish. They also offer career advice and tips, along with blogs on their website and decor services for apartments. Check out Gad Realty NYC!

#25: Cityscape

From Toronto, Ontario in Canada, Cityscape is a top brokerage on social media. Cityscape has over 50 years of experience in the business and you should check out their social media for promos, blogs and other resources which can also be accessed from their mobile app.

#24: Pacific Union Real Estate

Pacific Union Real Estate is an established brokerage that believes in providing their clients with international reach. They have over 1,700 real estate agents service clients everywhere. If you want to see some aesthetically pleasing photos of homes, check out their social media pages!

#23: Howard Hanna New York

Being around since 1957, Howard Hanna New York has grown exponentially even being listed as one of the largest real estate brokerages back in 2015. Being an established real estate firm for almost 60 years, they have been able to quickly grasp how to market effectively using social media. They’ve accumulated a total following of over 180,00 people on Facebook, Instagram and Twitter. Judging by this, they aren’t newbies to social media.

#22: City Living Detroit

Whether you’re looking to buy or sell a home, City Living Detroit has the experience and expertise to handle all of your real estate wants and needs. Their mission is to utilize the skills and knowledge possessed by their team of real estate professionals to the best of their ability and to assist other in the process. They are a great team to work with and you can see this on their social media pages!

#21: EWM Realty International

EWM Realty International was founded in 1964 and has been selling some of Florida’s most gorgeous real estate properties. Their team consists of true professionals who understand the real estate trends in Florida like no other. Professionalism, excellence and integrity are just some of the amazing qualities which they are recognized for, as well as their social media presence!

#20: Royal LePage Canada

Royal LePage Canada is one of, if not Canada’s most popular real estate brokerage with an organization of over 17,000 real estate agents. They have a very resourceful website that contains real estate news, reports, surveys and more to keep you updated with real estate business in Canada. Check out Royal LePage on social media if you’re interested in purchasing or selling a home in Canada.

#19: ERA Real Estate

Go check out ERA Real Estate’s Facebook! They update us with constant content about everything from videos, blogs, photos and more. You will surely be inspired to purchase in New Jersey after visiting their social media pages.

#18: Beycome

Beycome is a real estate company in Miami, Florida. They make it possible to list homes on the same sites real estate agents use, even if you are selling privately. They are great at updating their followers about their improvements and accomplishments frequently on social media. They really expand your outreach when selling your own home.

#17: The Canadian Real Estate Association

Although not a brokerage but an association, The Canadian Real Estate Association represents more than 100,000 real estate agents across Canada. CREA is an important organization that connects real estate agents from coast to coast and connects agents with clients from all across the country. They are leaders in the social media world as they have over 47,000 followers in total. This is the way to go!

#16: Cushman & Wakefield

The Cushman & Wakefield team is a team of dedicated and passionate real estate agents that strive to create a positive impact in their clients’ lives by providing them with an amazing and unforgettable real estate experience. They aim to be a responsible partner to their clients. Their experience, devotion and love for their career makes them an awesome candidate for when you’re looking to purchase real estate.

#15: Houlihan Lawrence

With gorgeous photos of residential properties, Houlihan Lawrence’s social media accounts should definitely be on your following list. We are sure once you start following them, you won’t be able to get your eyes off the beautiful home interior photos they have on their Facebook feed!

#14: BOND New York Real Estate

BOND New York Real Estate is one of the largest real estate companies in New York. Their Facebook feed consists of intriguing real estate related blogs and Instagram feed offers absolutely beautiful pictures of homes and condos in New York. They’re social media pages are definitely pages you don’t want to miss out on. So, what are you waiting for?

#13: La Rosa Realty

With nearly 100,000 followers on social media and being one of the top 75 Residential Real Estate firms in the United States, La Rosa Realty must be doing something right! Their social media pages are all about highlighting their agents, giving you an inside look at what happens in the company and inspirational posts, which are guaranteed to get you inspired.

#12: HUD Homes USA

With thousands of followers on social media, you know HUD Homes USA are social media experts. Based in the gorgeous Agoura Hills, California, their feed is quite patriotic to say the least!

#11: William Raveis Real Estate, Mortgage & Insurance

What’s unique about William Raveis is their detailed property listings that include all the information you would need about a property. Their listings are not only detailed, but also absolutely breathtaking. That’s why their social media pages should certainly be checked out.

#10: Cervera Real Estate

Cervera Real Estate is a Florida based family owned and operated real estate company. Their real estate agents are professional, knowledgeable and hard working! They are known for selling some of the most stunning real estate in South Florida and have also managed to sell over 50,000 units. If that’s not amazing then we don’t know what is! Check their social media pages out!

#9: The Boutique Real Estate Group

The Boutique Real Estate Group have thousands of followers on social media, and their feed is filled with ethereal and unreal photos of properties in California. They promise to give the best service to all of their clients and have won a number of awards as real estate influencers, and we totally admire that!

#8: RE/MAX

With over 276,000 followers, RE/MAX is an extremely popular real estate brokerage and if you haven’t already visited their social media pages, you’re missing out. RE/MAX operates worldwide and has been one of the top brokerages in the US and Canada since 1999 and also serves internationally. Check out RE/MAX’s website for more information!

#7: Keller Williams Realty

Keller Williams Realty is a popular and well known real estate real estate company that works towards providing clients with easy and stress free real estate experiences. The company began in 1983, so they definitely know what they’re doing when it comes to real estate. They also have a popular social media page which is followed by over 100,000 followers!

#6: Coldwell Banker Real Estate

The legendary brokerage Coldwell Banker is over 100 years old and is one of the top brokerages with over 385,000 followers on social media. Coldwell Banker’s services have been excellent and several top real estate agents from our previous blogs have in fact been a part of this brokerage. Coldwell Banker also has well designed websites for their main page, and their luxury real estate page which you should check out for listings and glamorous properties.

#5: Magnolia Realty

Magnolia Realty delivers stunning professional photos, directing you to dream like properties. These homes in Waco, Texas are jaw-dropping, from massive pools to lavish kitchens. Take a look at what Magnolia Realty has to offer today!

#4: The Agency

The Agency is a full-service, luxury real estate brokerage company that represents clients worldwide. They are both well known and well liked by many. Their mission is to revamp and advance the experience of buying and selling real estate through collaboration, innovation, and integrity. Their team is professional and hardworking which is why they are so great at what they do!

#3: Douglas Elliman

Douglas Elliman is the fourth largest real estate company in the United States. This company has a huge following on their Instagram and Facebook pages with posts of stunning property listings, blogs and company accomplishments. Their social media pages are definitely worth checking out!

#2: Redfin

Whether you’re buying or selling a house, Redfin is the smart way to go. They incorporate great features for users buying a house, making the buyer’s life easy with listings being update every 10 minutes. If you prefer a one on one experience with a real estate agent, that’s possible too. Having an enormous following on social media, you can definitely say they are the experts you’ve been looking for!

#1: Century 21

Century 21 is a global real estate company that owns approximately 7,100 franchised broker offices worldwide. They’re actively working to improve and increase their presence in the market to make themselves prominent worldwide. The company is dedicated to provide clients with the highest quality services and always make sure to satisfy. They have over 560,000 followers on social media, which crowns them the #1 spot as the top brokerage on social media!


We hope you enjoyed our list of the Top 30 Real Estate Brokerages On Social Media in 2018!

Giveback Homes Welcomes 2018 Advocates — Raj Qsar

Owner of The Boutique Real Estate Group honored for his commitment to safe housing for all

Manhattan Beach, C.A., April 24, 2018 — The housing crisis is a growing issue, not just for the United States but for the world. Giveback Homes, real estate’s social good movement, today names Raj Qsar, Principal and Owner of The Boutique Real Estate Group in Orange County, California, as a 2018 Advocate for Social Good. This distinction is given to prominent individuals within the real estate community who have demonstrated their commitment to giving back and pursuing the goal of safe and secure housing for all, and are eager to do more.

“We started Giveback Homes because we saw the opportunity to bring a focus on social good to real estate,” said Blake Andrews, founder of Giveback Homes. “Through the years, we’ve found a tribe of real estate professionals who are going above and beyond in their communities and the world and the Giveback Homes Advocate program will aim to mobilize them even more. They will also help shape the future of Giveback Homes.”

The Advocate program is a select group of Giveback Homes members who each had to apply by describing what the future of Giveback Homes looked like to them. Some of their answers included, educational seminars about home ownership, meeting with Congress, referral programs, and partnering with more non-profits. The Advocates are dedicated to amplifying Giveback Homes initiatives, promoting new membership opportunities, and leading initiatives in their community.  The Advocates will meet once a quarter to strategize on social good projects and mobilize other industry professionals through their engagement.

As the Principal and Owner of The Boutique Real Estate Group, Raj Qsar is known for his marketing innovation, use of technology and commitment to excellence in all aspects of the real estate experience. In 2017 Raj & The Boutique were awarded The Real Estate Influencer of The Year by Inman News, Most Innovative Brokerage, REAL Trends Finalist for Best Overall Website and the #1 Real Estate Video Influencer Award. As a national and international speaker, Raj travels the world and has taken the stage at some of the most prestigious real estate conferences. He has participated in multiple build days and fundraising events for Giveback Homes. “My team and I just love Giveback Homes,” added Raj. “They’ve helped us give back both locally and globally and I look forward to helping them continue on their mission as a social good movement in real estate.”

“Raj and The Boutique Real Estate Group are a very special group of people,” said Caroline Pinal, co-founder of Giveback Homes. “Raj is systematic when it comes to sharing the Giveback Homes story with his agents, clients, and other brokerages. We are so excited to name him as one of our Advocates. ”

Giveback Homes mobilizes the real estate industry to provide safe homes and clean water to families in need. Giveback Homes has provided safe and secure homes for over 200 families in Nicaragua, 50 affordable housing projects in the U.S., and water filters to give over 5,000 people access to clean drinking water. The company has mobilized funds for times of crisis in the wake of hurricanes, wildfires, and other natural disasters. Through volunteer experiences, fundraising events, and impact reporting, Giveback Homes empowers the real estate community to take an active role in making the world a better place. To learn more, please visit GivebackHomes.com.

About Giveback Homes

Giveback Homes is dedicated to creating a sustainable relationship between real estate professionals, their clients, and communities in need throughout the world. Their goal is to create social change through the act of buying or selling a home. Through fundraising events, build days, and international trips they are dedicated to inspiring the real estate industry to take action for social good. Together with their giving partners, Giveback Homes has funded and built over 200 homes for families in need in Nicaragua. To learn more about Giveback Homes and join the movement for social good, please visit www.givebackhomes.com.

Instagram Tips for 2018

Written by Raj Qsar

I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.

Here are a few Insta Tips to keep in mind for 2018:

1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.

2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.

3. You can now follow hashtags! How cool is that? Ours is #tbreg

👉This can give you some major insight into who is using the same hashtags as you but can also gain more of a hyperlocal following or even search for hashtags in another language. 🇨🇳🇪🇸🇷🇺

4. Geotagging & tagging major/viral accounts also is a huge way to drive traffic to your account and collaborate with other grammers.

5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.

6. Please please please make sure your profile is completely filled out!

7. A few cool apps to help you manage your page include VSCO (great filtering app), PLANN (great for watching analytics and keep up with hashtags & best times to post) and Photoshop Fix (for sizing and filtering your photos).

8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.

9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!

10. Who is stalking your account? Shoot me an email and I will show you who!! 😜

 

 

 

 

Connect with Raj here:

40 Real Estate Social Media Accounts You Need To Follow in 2018

March 7, 2018

“Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and real estate agents are all on social media.” – Property Spark

The Boutique Real Estate Group

It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!

 

Tech Connect NY 18: Live Problem Solving with Raj Qsar & Laurie Davis

Watch the pros work through tech roadblocks for the Inman audience
By INMAN / Feb 22

One of the many beneficial sessions at Inman Connect New York is “Tech live problem-solving” at Tech Connect, where the pros discuss audience issues and answer tech queries live onstage.

Listen in as Laurie Davis (broker/owner, BHGRE Lifestyle Property Partners) and Raj Qsar (principal/owner, The Boutique Real Estate Group) answer questions like:

  • I’m becoming overwhelmed with social media. Do I hire a social media manager? And, assuming it’s a $30,000 role, how do I keep track of it?
  • What systems are best to use when managing a team?
  • I’ve never created a listing video … where do I start?

Listen in to hear the answers to these and more.

Watch more sessions from ICNY 18 here.

Raj Qsar at Inman NYC- The Boom Real Estate Podcast

Raj Qsar at Inman NYC // It’s time for Inman—it’s Inman time! In this episode, Raj Qsar is a blinding, brilliant light from heaven. He brings all of his energy and passion for video in real estate and just CRUSHES it. You’ll be inspired—just like we were—when you hear Raj talk about how he broke into the luxury market using video; the ROI of video in his business; and how much he can bench press. For real. He can bench press a lot.” -The Boom Real Estate Podcast

Check out the podcast here:

 

 

 

Real Estate Video Influencer Awards

RajVideoInfluencer

Congratulations to the top 10 agents and the five honorable mentions in home tours and listing videos! This was an extremely difficult category to judge with so many quality entries. While we saw many highly produced samples, we focused on the story that each video told and how well they were able to explain the amenities and characteristics of each home.

We took into consideration the human element first. If a video did not have the real estate agent, homeowner, or even actors to help bring the home to life, they were eliminated from the competition. Needless to say, slideshows need not apply.

What we ultimately came up with was a balanced list of videos that includes both highly produced videos and videos every agent can create. Check out the top agents in the Listing Video category and get inspired by their creations!

Who can tell the story of a home and why it’s so magical better than the person who specifically built the home, custom to his family’s wants and needs? We love this video because we can see and feel why this home is so important to the homeowner.

#1 Raj Qsar // Home Tour Video Award

Raj is no stranger to awards. In 2017, Raj was named The Real Estate Influencer of The Year by Inman News. In 2016, Raj was named to the prestigious Swanepoel Power 200 Honoring the Most Powerful 200 People in Residential Real Estate. On his YouTube channel, you can find a variety of interviews with him where he discusses how important it is for real estate agents to utilize video in their business. Raj truly captures the luxury and cinematic essence of his high-end listings, on top of leveraging unique storytelling within his highly produced listing videos.

The Boutique Real Estate Group

TheBoutiqueRE.com | YouTube | Facebook | Instagram

NurtureCon 2017 Online Conference

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I’m speaking at the #NurtureCon Online Conference- let’s hang out! This online conference starts October 23rd and runs through Friday October 27th. ‘ll be speaking on How to Make Real Estate Movies that Sell Houses. The event is definitely targeting real estate agents and brokers who want to up their game at lead nurturing, lead generating, branding, video and content, but it also extends to those working in any professional real estate capacity / admin, realtor spouses, team leads and real estate trainers.

Interested in joining me?

Get your free ticket here!!!

 

Top 30 Real Estate Brokerages On Social Media

via Property Spark

Top-30-Real-Estate-Brokerages-On-Social-Media-1024x683

These real estate brokerages are reaching thousands of people by using the power of social media.

Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.

Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.

Here’s how the Real Estate Brokerages are selected:

Initial Research on Real Estate Brokerages

We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:

• Google
• Bing
• Facebook Search
• Instagram Search
• Twitter Search

Inclusions and Ranking (Objective Data)

Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:

Followers:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers

Engagement:
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets

Inclusions and Ranking (Subjective Data)

Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:

• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)

With that being said, let’s get into the top list! Enjoy!

#10: The Boutique Real Estate Group

“Inspired by purpose, driven by passion”; that’s a motto we definitely want to hear from a real estate brokerage company. The Boutique Real Estate Group knows how to engage their followers on social media as they provide luxurious and dreamy photos of property interiors and exteriors.

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Inman Real Estate Connect 2017 – Best Places to Eat

By Raj Qsar & SF.Eater

If your headed to Inman Connect in San Francisco this summer you are probably going to ask that question? Where are we going to dinner. Well, since this is my 6th ICSF and my 10th overall Inman Connect I thought I would share with you some of my latest research for the top foodie spots in the city.

ICSF_FBCover_02

Most of us will be hitting some sort of happy hour, soiree, after party or after after party the entire week but sometimes you just wanna sit down with your friends, crack open an amazing bottle of wine and just catch up with some of your nearest & dearest. With that thought in mind I have hand selected a few hotspots for ICSF 2017:

  1. The Riddler: Champagne, caviar, and the coziest corner in Hayes Valley all led by some serious boss ladies. Ladies aren’t the only ones loving this elegant take on a European Champagne bar— it’s quickly become must-hang spot for San Franciscans of all stripes. Screen Shot 2017-08-03 at 2.32.54 PM
  2. Hitachino Beer & Wagyu: After a much-hyped opening with reservations booking up for weeks at a time, Hitachino continues to be very popular destination. Drop in at dinner for a taste of ten Hitachino beers on draft, or attempt to snag a reservation for wagyu in the back, which ranges from tongue skewers to ramen. Screen Shot 2017-08-03 at 2.37.15 PM
  3. Beretta: This Mission hotspot is always packed, with good reason. The menu is rife with antipasti, pizzas, pastas, risottos, and rotating daily specials like cioppino and short ribs. While you wait for a table, grab one of the excellent cocktails at the bar, and plot your dining strategy. It’s open late night (food til 1 a.m.). Screen Shot 2017-08-03 at 2.42.18 PM
  4. Khai Restaurant: If the chef is going to personally serve me dinner then its a must stop while in SF. Originally known for Ana Mandara (which closed in 2012), chef Khai Duong is back with a $95 tasting menu-only dining experience in SoMa. The small restaurant is staffed by just a few, and dishes are often delivered by the chef himself. Screen Shot 2017-08-03 at 2.46.57 PM
  5. Mourad: OMG. This place looks sooo bomb!! he restaurant itself is big and beautiful, matched only by chef Mourad Lahlou’s Moroccan-inspired flavors. Choose from a la carte options like duck basteeya and family-style, large format dishes of lamb and short rib, or go for the tasting menu. Drinks are equally inspired, featuring combinations like pineapple and artichoke. Screen Shot 2017-08-03 at 2.49.46 PM

Hoping to meet as many of you as I can during Inman Connect SF 2017. I will be presenting at the Indy Broker Summit on Monday as well.

You can connect with me here:

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