Why video, why now?

Sunday Feb 10th, 2013
By Raj Qsar, Principal | Owner of Premier Orange County Real Estate
@rajqsar

Wikipedia gives us a history of the word emotion as it dates back to 1579, when it was adapted from the French word emouvoir, which means “to stir up.”  This truly puts a capsule around why we have made video a primary marketing footprint for our clients as we transition into 2013.  We are looking to “stir-up” those deep emotions of buyers looking for residential real estate in Orange County, Ca.

We want to showcase the emotion of what its like to live in this particular home, in this particular neighborhood, in this particular city within the curtains of Orange County, Ca.  We start by spending time with our sellers and asking them what they truly love the most about their home, neighborhood & city and what they will miss the most.  This allows us to begin storyboarding our video (we think of videos as mini-movies) around those particular aspects that they love so much and can include hot spots like restaurants, schools, parks, farmers markets or even the weather!

One of our favorite videos was “the pool party” video in a great little town in North Orange County called Brea.  What we showcase here is the true lifestyle of this community and what a buyer and to-be homeowner could expect from living in this family friendly neighborhood.  Video Link Here. One HUGE Vision, Two days of shooting, 1 night shoot, 3 luxury cars, 2 Cinematographers, lots of equipment, 12 “actors,” a ton of edits in post production truly brought to life the unique qualities of this FAB city!

Regardless of price point, the emotional aspect of video can really play a part in a home buyers quest of going from searching for a home to finding a home.  Another fabulous video we produced was for a lower priced Luxury Low Rise Condo in the City of Garden Grove in Orange County called Chapman Commons represented by our very own Jeremy Lehman (who made a cameo appearance in the video with his new puppy Max as well).  Video Link Here.   Listed for $319,000 this property sold for $22,000 more than an identical unit right next door and also closed for $48,000 over the appraised value.   How’s that for stirring up emotions!

Got a chopper?  Ray Fernandez sure does!  How else do we capture the lifestyle of La Habra Heights just on the Orange County & LA border?   This hillside community was built with Rural in mind.  Each property is typically set on at least 1 acre of land, which gives residents & homeowner’s privacy and luxury.  There are no sidewalks or street lights but plenty of wildlife and trails throughout this great city where you can enjoy the great outdoors.  Watch Video Here.  One of the best ways to really capture La Habra Heights and this property is from up above!

Video marketing truly starts with a vision.  What’s your vision for this home, in this neighborhood, in this city?  What do you know about this home, this neighborhood & this city that you want to share.  What makes your city so great?  Once the vision is set then it needs to be put it into motion.  C.S. Lewis says, “There are far better things ahead than any we leave behind.”

Real Estate & Video marketing is nothing new in our industry and just like anything we do to market properties it first begins with an idea.  That idea needs to be captured, created and published for the road ahead.

 

Top 20 Real Estate Videos of 2012 via WellcomeMat

So truly honored that our Goodbye 2012 | Hello 2013 highlight video was named a Top 20 Real Estate Video by WellcomeMat for 2012. If you LOVE Video have a look at some of these truly amazing stories from some amazing companies.  Corcoran Group in New York, Inman News, CORE Real Estate NYC, Facebook, Zillow, Redfin, Richard Silver, Napa View Real Estate, Prudential Steamboat Realty, The New Wave Group, KW, Sage Real Estate, Halstead property, Georgetown Real Estate, Las Vegas Real Estate, Dave Dugdale, ReMax and Jessica Riffle Edwards.
Congrats to all!

Raj Qsar | 100 Most Influential Real Estate Leaders | Inman News | 2013

So truly honored & humbled to be able to share this recognition with this exceptional group of individuals.

Being named as Real Estate Industry’s 100 Most Influential Leaders truly has me speechless!

 

Inman News today releases the Inman 100 report, an annual list of the Most Influential Real Estate Leaders that recognizes those who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress — their voices and actions can move the industry toward change.

They include the industry’s brain trust, power brokers and deal-makers, and those outside the industry who impact the business of buying and selling homes.

Inman News accepted and reviewed hundreds of reader nominations via an open, online nominations process. An Inman News in-house review and selection process considered reader-selected nominees and also suggested additional individuals worthy of consideration.

See The Top 100:  http://www.inman.com/inman100

View Raj’s Recognition:  http://www.inman.com/inman100/2013/raj-qsar

 

Why Better Technology Means Better Service

By Jeremy Lehman

The Boutique Real Estate Group

 

When you think of real estate, the last thing that comes to your mind is probably technology. Technology has come a long way in the past few years, but unfortunately, the real estate industry tends to lag behind the curve. Sometimes decades behind; have you seen our MLS?

Today, our team employs an industry leading approach to improving response time, customer service, client convenience, and business management using mobile technology and cloud based applications. We work closely with vendors to help tweak their products or even create new ones that can help our team and clients enjoy a painless process of signing documents, accessing property information, communication, scheduling activities, sharing documents, and more. Our team is on the cutting edge of using technology in real estate. Every member of our team is equipped with an iPhone, iPad, Laptop, and mobile internet connection, allowing us to work from anywhere at any time.

Our listings receive a best in class marketing campaign with HDR photography, HD video, HD V-Tours, professional graphics & design, staging & interior design individual property websites, and even floor plans; creating maximum exposure and ultimately a maximum price. We use social media, blogs, and the most visited real estate websites to promote our listings, open houses, and interact with potential buyers. We’ve also created online groups of the top agents throughout Southern California to share listings with the agents that actually do business. Our use of video has received national accolades & recognition, but better yet, gives potential buyers the #1 thing they’re looking for. Listings with videos tend to sell for more money and faster than listings without. Our open house events are almost always packed with potential buyers and curious neighbors. To take advantage of the opportunity, we use an iPad application to track the visitors, follow up with property information, and notify them of any future price changes. We’ve also been able to assemble a big list of interested buyers for the neighborhoods we service.

Our clients can expect a quick response, the convenience of signing contracts via your mobile phone/tablet or computer (some transactions require “wet” signatures), maximum exposure for your property resulting in a maximum price, regular updates and communication and  market updates. We know technology does not replace service, skills, and knowledge, we just use to better serve you. Our agents are all proven industry experts as well.

Storyboarding Social With A Real Estate Twist

So the art of social starts with a twist! How do you sell real estate without talking about real estate? How do you create connections socially and bring them to where it really matters for the in-real-life meeting? How do you make real estate sexy? Where is the eye candy to get those eyeballs glued to what you are sharing? How do you curate content on multiple social channels yet make it engaging?

We believe it starts with a story! What is this home going to look like on a social storyboard across multiple channels? What is it like to live in this home, in this neighborhood, in this community? Well, we think the story starts on Facebook, with a whole lot of Pinterest and Instagram and some fabulous YouTube mixed in!

Here is a little Facebook, as we showcase the golf course community of Vista Del Verde inYorba Linda, Calif. This home at 4036HoosierLawn.com has all the aspects of a luxury home in a luxury neighborhood as is featured on our timeline cover on Facebook.

But you need to create visual appeal via eye candy as well! So we take stellar photos that are pre- and post-processed for color correction and digital enhancements (we actually physically touch each and every photo to ensure it is the perfect balance of “eye” plus “candy”).

Also, our description matters! In the gentle, rolling hills of Yorba Linda is Vista Del Verde, a luxurious master-planned golf course community … (you had me at hello!)

So what is this neighborhood like? What does this community have to offer a new family that purchases a home here? Got golf? Will play! Did someone say video? (This is the fabulous YouTube part!) Oh yeah, now you’re talking! Notice the post below! Just sent this listing to a client! Boom! Watch video here!

So how about Pinterest and Instagram? How does that fit into the storyboard of social real estate? We try to capture the true essence of Orange County, Calif., on our Pinterest page because we know that people want eye candy! Beautiful people, fast cars, fabulous food, drop-dead-gorgeous real estate, and a client-focused team that will provide white-glove service to our clients whether they are buying or selling real estate in Orange County.

Instagram is truly one of our favorite channels right now, as it presents a more intimate atmosphere for getting to know people. It is the day-in and day-out photos that can bring that street-level story to the home or lifestyle you are showcasing.

The photo below is one of the only unobstructed 270-degree-view lots in a luxury neighborhood called Kerrigan Ranch in Yorba Linda. The story is laid out nicely on video and photos as we stroll through this amazing neighborhood truly giving your connections a real-life perspective on this home and this neighborhood.

Our team truly believes that relationships are created in that person-to-person, in-real-life moment when that individual decides she is going to look at you as her trusted adviser. It may initially start on social, but you are going to have to earn her trust and respect in real life. Once you do that, then it’s time for the story of that home, in that neighborhood, in that city. Enjoy!