How to Sell a House in Southern Calfornia: Make a Movie

The New York Times

By Debra Kamin // Nov. 12, 2019, 1:53 a.m. ET

Shooting a music video to showcase, then sell, a home in West Hollywood, Calif. Production budgets for these films can range from $3,500 to $70,000.Credit…Ariana Drehsler for The New York Times

Raj Qsar is eyeing the sky nervously. It’s early afternoon in Corona Del Mar, Calif., and his six-man camera crew is on the clock only until sunset. But clouds are rolling in fast over this wealthy Southern California neighborhood, and the next scene on today’s docket — a glamorous drive down the Pacific Coast Highway followed by a beachfront double date — is now feeling tricky.

On other film sets, the producer and director might huddle and order a break, or call it a wrap until tomorrow. But Mr. Qsar isn’t a director — he’s a real estate agent. And the star of his film is not a good-looking young actor (although there are four of those on set), but rather, a $1.7 million Orange County home. This short and sudsy film, he hopes, in which two young couples drink wine, play board games and wander through sleek, neat rooms, will do the trick to attract a buyer.

“Telling stories and creating connections with people takes more than just photos,” said Mr. Qsar, who heads a luxury brokerage called The Boutique Real Estate Group. “For us now, it’s all about the power of video.”

Video marketing is not new territory for home sales — wide-angle walk-throughs of staged living rooms and sweeping drone footage of leafy neighborhoods have become common tools in real estate agents’ kits. But cinematic mini-films, complete with paid actors, lighting crews and full-fledged story boards, are something new.

Mr. Qsar began dabbling in cinematic videos in 2008, just two years after leaving his job as a pharmaceutical sales representative to jump into the Orange County housing boom. He came across a wedding videographer who was producing emotionally charged, story-driven films for brides and grooms, and, he says, a light bulb went on.

“I had an idea about telling the story the same way, but as the story of a house,” he said. “One of the things I always tell my clients when they walk through is, ‘Can you see yourself having Christmas dinner here or birthdays and bar mitzvahs here?’ I wanted to really pull out the emotional aspect.”

After putting the wedding videographer on his payroll and investing $20,000 of his own money in video equipment, he made a handful of short film promotions for homes in the $1 million to $2 million range in Orange County, including a four-bedroom Mediterranean-style estate in Villa Park.

On set in Corona del Mar, CA USA
The Boutique Real Estate Group

In that video, images of a young blond wife sitting at a piano and singing Frank Sinatra’s “Summer Wind” are spliced with images of a Porsche-driving husband arriving home from work. As he showers upstairs, the wife ushers in a flock of eager friends and children with balloons and sets up a surprise party by the pool. The song reaches its crescendo, the husband descends the stairs, and there’s his family, there’s a cake, and there’s a sweet, picture-perfect backyard celebration.

When that home sold, for $1.7 million, it set a record as the most expensive home sale ever in Villa Park.

“Once real estate agents started doing high-end video productions, putting in models and actors was a no-brainer,” said Jimm Fox, president of OMM Video Marketing, a Canadian agency that tracks trends in cinematic storytelling. “You’re not just selling an address, you’re selling a lifestyle. And to do that, you need humans.”

Production budgets for these films can range from $3,500 to $70,000. Often the real estate agent is picking up the tab, but in some cases, agents discuss their plans with sellers and agree to split the bill or have the costs added to their fees.

Mr. Fox said the trend for Hollywood-style videos kicked off around 2007 and was a natural progression from the lush but empty footage of staged homes that preceded it.

“Real estate at the high end is always an aspirational sell,” he said. “You want to showcase a lifestyle. So you start shooting homes, and then you add models to make it more vibrant, and very soon you want to turn it into a story.”

The Australian production studio PlatinumHD claims to have been the first to produce these Hollywood-style real estate films. In 2011, the studio helped the trend spread internationally by producing a video for the Queensland-based property management firm Neo Property.

In it, a young woman clad only in a lacy bra and panties and bound to a chair inside a hyper-modern luxury home, makes an emergency call for help and is asked to describe where she is. As she describes the home’s chef’s kitchen and waterfront views, its in-house movie theater and its private elevator, a SWAT team descends to rescue her, led by none other than Neo Property’s real estate agents themselves.

Photo Credit: The Boutique Real Estate Group
446 Morning Canyon Rd, Corona del Mar, CA USA

The film, of course, is as much about the appeal of the model as the home. But by using sex, helicopters and shots of a gleaming red Corvette to sell the property, Neo made it quite clear: In this sort of marketing, peddling a fantasy can help close a deal.

Ben Bacal began adding actors to his listing videos in 2014. The Los Angeles-based agent, a former film student who also dabbles in internet companies and has more than $2 billion in sales to his name, is a fixture on the high-priced home circuit in Hollywood. He offers his clients a professionally produced video for every home he agrees to represent, and he estimates that in 40 percent of those cases, he includes actors and a story line.

Some are sweet: A home in Bel Air, which he listed in March 2016 for $48.5 million, shows a brother and sister channeling their best Ferris Bueller impressions, faking sickness in their custom bedrooms before dashing out to their backyard infinity pool with skyline views after their parents head off to work. (The home sold for $39 million in December 2016.)

Others are more slapstick, like the film for a home on Rising Glen Road in Los Angeles (the house where the actress Brittany Murphy died), in which an adorable corgi named Sherlock Bones inherits the mansion listed for $18.5 million and heads there to live his best canine life. (That home sold in 2017 for $14.5 million.)

In all of Mr. Bacal’s videos, plots are thin but visuals, and humor, are laid on thick. That’s intentional, he says.

“Instead of telling a long dramatic story, I like to pull characters through the house and do something that makes it voyeuristic, where you can see the property. Focusing too much on story takes away from the home,” he said in a phone call from Mykonos, Greece, where he was on vacation. “I’m not Quentin Tarantino.”

His greatest triumph to date is a home on Hillcrest Road in Beverly Hills. Markus Persson, the Swedish video game programmer behind Minecraft, saw the short film that Mr. Bacal produced for the eight-bedroom, 15-bath home, showing two young women arriving in a Rolls-Royce and enjoying the home’s features, which include a candy room and a 24-seat theater. Beyoncé and Jay-Z were also reportedly interested in the property, which was priced at $85 million. Just seven days after seeing the film, Mr. Persson purchased it for $70 million.

Photo Credit: The Boutique Real Estate Group
Kerrigan Ranch, Yorba Linda, CA USA

Mr. Bacal credits his success to his ability to not just create compelling footage, but also to distribute it effectively.

He pours cash into boosting the films on YouTube, advertising them across Facebook, Twitter and LinkedIn and promoting them in the right markets. In Mr. Persson’s case, Mr. Bacal had made the decision to promote the mansion not just in the United States but also in Sweden, a decision that paid off.

“It’s not just about creating a 90-second video. It’s also about knowing how to use video to effectively market that property. And that’s going to mean breaking it up into smaller components and using social media platforms to promote it,” said Mr. Fox, the Canadian marketing executive.

It makes sense that Hollywood-style promotional real estate is hitting a peak in Southern California, said Jonathan Miller, a New York City-based real estate appraiser and consultant. That’s because the high-end market from Los Angeles to San Diego is flush with inventory, creating longer marketing time, reduced foot traffic at open houses and greater competition between agents.

“In a market where there’s escalating supply but still anchored to another time, the sellers are trying to market much more creatively,” Mr. Miller said. In his mind, the sleeker and more expert-looking the video, the more likely it is that the seller is trying to justify a high price tag.

“When I see these videos, or something like a camel at an open house, that’s a clear sign of something that’s overpriced,” he said.

Mr. Qsar, the Orange County real estate agent, produces a video for every home that he represents, spending from $2,500 to the low six figures to produce them. He pays out of his own pocket. While he has had eight-figure listings, most of his sales are in the $1 million to $2 million range.

“Fifteen years ago, I never thought I’d be shooting films,” said Mr. Qsar. “I had a day job and just wanted to sell a couple houses and see what happened. But then I sold 10 and then 15 and 20, and then social media hit, and I thought, ‘O.K., how can I be different?’”

In the hypercompetitive world of Southern California real estate, he said, it’s worth it because his videos give him a definitive edge.

“Our listings are recognizable before they even hit the market, because people see them on social media,” he said. “So now, every time I get together with my team on a house, the first question we ask is, ‘What is the story going to be on this house?’”A version of this article appears in print on Nov. 16, 2019 in The New York Times International Edition. Order Reprints | Today’s Paper | Subscribe


Fun Things To Do in June

La Habra Movies in the Park   May 18-Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday nights.  Participants should bring their own lawn chairs and blankets and can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact: www.lahabracity.comNewport Beach Jazz Festival   June 1-3
A star–studded lineup of musicians, delectable food and drink selections, and dancing on the lawn. The festival kicks off on Friday night featuring Michael Lington with Kenny Lattimore at the Hyatt’s Back Bay Amphitheatre. On Saturday and Sunday, the festival heads to the Back Bay Golf Course for two jam-packed days filled with the finest smooth jazz, R&B, funk and soul!
Contact: https://festivals.hyattconcerts.comRare Vintage Air VW Show   June 2
Bring your VW to the Rare Vintage Air VW d’Elegance to kick off the Prado & Classic weekends. We have great raffle items from our sponsors. We are also having a 50/50 raffle. Grinderz will have great food, soft drinks and beer on site at a discount price.
Time/Place: 9am-3pm / Old World Village, Huntington Beach
Contact: www.rarevintageairvwclub.com

Family Fun & Wellness Fair   June 2
Free health screenings and checkups while enjoying good food, live music, and informative offerings from the exhibitors. Families will enjoy the various entertainments such as live music performances, face painting, prize giveaways, and more!
Time/Place: 9am-2pm / Pretend City, Irvine
Contact: 949-428-3900 / www.pretendcity.org/healthfair

San Diego Rail & Sail   June 2
We will motor coach to SJC to board an Amtrak train for a coastal ride to San Diego’s waterfront shops and restaurants at Seaport Village and the “Headquarters,” with time at leisure for lunch on your own. Choose to spend the afternoon exploring the USS Midway or enjoying a San Diego Harbor Cruise.
Time/Place: 8:30am-6pm / Norman P. Murray Community & Senior Center, Mission Viejo
Contact: 949-470-3062 / www.cityofmissionviejo.org

Be More Healthy Expo   June 2
Health and wellness related exhibitors will showcase their products and services to thousands of potential customers. Free admission! Open to the public.
Time/Place: 9am-3pm / Seal Beach Pier
Contact: www.sealbeachchamber.org

Mission Viejo Film Festival   June 2
Each screening will present films that meet the run-time guides for each category: “Short Films: High School”, “Short Films: College/Indie” and “Music Videos” The following five awards will be presented – the Mark Jennings Award, City of Hope Award, People’s Choice Award, The MV Award, and the Mayor’s Award.
Time/Place: 4-8pm / Saddleback Performing Arts – McKinney Theater
Contact: 949-470-3062 / www.missionviejofilmfestival.com

Corona del Mar Scenic 5K   June 2
Whether running the 5K course, participating in the 2-mile Celebration Walk, or simply cheering the kids on in the Youth and Dolphin Dash series, all registered participants are hosted to a complimentary restaurant row feast of local eateries. Don’t miss the festive post event party complete with live entertainment, unique sponsor and vendors, awards ceremony and more.
Time/Place: 6am / Ocean Blvd & Heliotrope Ave.
Contact: www.cdmchamber.com

Huntington Beach Concours Classic Car & Motorcycle Show   June 2-3
A fun event where car lovers and enthusiasts can come to enjoy themselves, while knowing that they are also helping a worthy cause, The Huntington Beach Library Children’s Resource Center. It is rated # 1 in California, please help us keep it that why by attending this year’s event.
Time/Place: Sat 9am-2pm, Sun 9am-4pm / Huntington Beach Central Park
Contact: 714-904-5034 / www.hbconcours.org

Dino Days   June 2-3
There will be fun for the entire family with a walking DINO tour of a life-size moving T-Rex, Velociraptors and a Dilophosaurus. Wristband includes dinosaur tour, arts and crafts, face painting, balloon artist and unlimited games.
Time/Place: 10am-2pm / Nature Park, Lake Forest
Contact: 949-273-6960 / www.lakeforestca.gov

Fantasea of Quilts, Quilt Show   June 2-3
Traditional and non-traditional style quilts will be on display. It brings together the “best of the best” in quiltmaking, with aisles of displays, retail exhibits and more. Opportunity quilt: Sunshine, Lollipops, and Rainbows with Kaffe Fassett Fabrics, $1 per ticket or 6 for $5. $10 and parking is Free! Auction is at 1 pm on Saturday.
Time/Place: SOKA University, Alisa Viejo
Contact: 949-547-6961 / www.beachcitiesquilters.org

Lost & Found Vintage Flea Market   June 3
Unique, curated, and rare vintage finds! Not everyone knows this, but The LAB stands for “Little American Business” and that’s exactly who we are and what we strive to support.
Time/Place: 11am-4pm / The LAB Anti-Mall, Costa Mesa
Contact: www.thelab.com

Tustin Street Fair & Cook-Off   June 3
The event features a one-day Chili Cook-Off, salsa competitions, craft booths, non-profit food vendors, commercial vendors, entertainment, kids area, music, family friendly contests, wine & beer booths, family plaza and carnival attractions.
Time/Place: 10am-5pm / Old Town Tustin
Contact: 714-573-3326 / www.tustinchilicookoff.com

Celebration of the Arts   June 3
Dozens of artist’s exhibits and sales, including paintings, photography, ceramics, mosaics, jewelry, sculptures, wood carving, glass art, mixed media and cultural activities. This is a family friendly event offering free activities for all ages, sharing the creativity & talent of our community.
Time/Place: 11am-4pm / Thomas Lasorda Jr. Memorial Field House & Hurless Barton Park, Yorba Linda
Contact: 714-996-1960 / www.artsyl.org

Russo and Steele Collector Automobile Auction   June 8-10
The auction event will provide the electric atmosphere of auction in the round auction block and also provide enthusiasts an outstanding destination to bring the whole family to experience their passion of classic cars.
Time/Place: 9am / Newport Dunes Waterfront Resort
Contact: www.russoandsteele.com

Laguna Niguel Summer Concerts   June 8-Aug. 10
Bring your family and friends to enjoy a night of music under the stars! Food and dessert will be available for purchase from gourmet food trucks.
Time/Place: Crown Valley Community Park, Laguna Niguel
Contact: 949-425-5100 / www.cityoflagunaniguel.org

Annual Pier Swim   June 9
Get yourself in shape, practice your stroke, learn the motions of the waves and you’ll be in good company when the pier swim arrives. Join or watch this annual tradition as groups of swimmers from 12 years old and up swim approximately 1/2 mile around the Huntington Beach Pier. $25 entry fee.
Time/Place: 7am / Huntington Beach Pier
Contact: 714-960-8870 / www.huntingtonbeachca.gov

Dana Point ArtFest   June 10
An outdoor, top-quality juried art and music event that brings artists and community together. A free community festival of fine art, live music, food, and more.
Time/Place: 10am-5pm / Dana Point Lantern District
Contact: www.dpartfest.com

Flag Day Retirement Ceremony   June 14
The City of Rancho Santa Margarita is proud to offer an opportunity for residents and guests of all ages to honor the American Flag with this observation and flag retirement ceremony. The ceremony is held to destroy properly – by burning – worn, damaged or otherwise unserviceable American Flags in a dignified manner in accordance with The United States Flag Code.
Time/Place: 7:45-8:30pm / Bell Tower, Rancho Santa Margarita City Hall
Contact: www.cityofrsm.org

Chili at the Beach   June 16
Chili Cook-Off and Salsa Tasting Contest. In addition there will be children’s activities with kid’s games and entertainment, all benefiting the Boys and Girls Club of Huntington Valley. Attendance is free with unlimited chili and salsa tasting tickets.
Time/Place: Main St & PCH, Huntington Beach
Contact: 714-536-8300 / www.hbdowntown.com

Summer of Mud Run   June 16
Celebrate summer by running (or come cheer on the runners!) the approximate +5k course beginning and ending at Irvine Lake. You will get wet and you will get muddy. Be sure to bring towels and a change of clothing.
Time/Place: 9am / Oak Canyon Park, Silverado
Contact: www.irvinelakemudrun.com

Fête de La Musique   June 16
Held in conjunction with “World Music Day” to celebrate the coming of summer each June. The festival is celebrated worldwide on, or near, the beginning of summer. LBSCA has crafted its Fête de la Musique to promote Laguna Beach performing arts through live music by singers and musicians.
Time/Place: 1-4pm / Downtown Laguna Beach
Contact: 949-492-0883 / www.lagunabeachsistercities.com

Summer Solstice Garden Gala   June 16
An evening “under the stars” with an evening of exquisite food, fine wines, & moonlight dancing in beautiful gardens. This annual event raises vital support for the living and historical collections of the Fullerton Arboretum.
Time/Place: Fullerton Arboretum, CSUF Campus
Contact: 714-278-4792 / www.fullertonarboretum.org

Newport Beach Art Exhibition   June 16
Artists, 18 years of age or older, may submit one or two original works of art to be displayed and judged. Entry fees are $30 for one entry and $40 for the maximum two entries. Categories include Painting: Watercolors and Painting: Oils and Acrylics, along with Photography and 3D Art.
Time/Place: 1-6pm / Newport Beach Civic Center
Contact: 949-717-3802 / www.newportbeachca.gov

Wags n Wine   June 17
Great Food, Terrific Wine, Silent & Live Auction, Opportunity Drawings, Live Entertainment, Dancing, Dog Adoptions, Pooch Pageant & More! Raising money for Waggin’ Trails – rescuing dogs (and other animals) from certain death in our shelters or bad living situations ensuring they get placed in a forever home.
Time/Place: 1-5pm / Paséa Hotel & Spa, Huntington Beach
Contact: 714-328-8661 / www.wagsnwine.com

Summerfest   June 21-24
Carnival rides, vendors, food booths and the famous FV Classic Car Show, great entertainment, and beer garden. Preview Night on Thursdaywhere all rides are $1.
Time/Place: Fountain Valley Recreation Center and Sports Park
Contact: 714-839-8611 / www.fvsummerfest.com

OC Pride 2018   June 23
OC Pride celebrates the 10th annual OC Pride LGBT Parade and Festival. This event celebrates OC’s LGBT community for the opportunity to gather and show their pride.
Time/Place: 9am-6pm / Downtown Santa Ana
Contact: 657-234-7802 / www.prideoc.com

Doheny Surf and Art Festival   June 23-24
A two-day celebration of the Southern California surfing lifestyle! Menehune Surf Contest, Surfers Vendor Village, 60’s Surf Contest, Tandem Exhibition, Surf Tricks Contest, Kona Beer Garden (with wine and spirits, too), Live Music, Polynesian Dancing, Great Food, Healthy Living Demonstrations, Surfer’s Art and Collectibles, Classic Longboard Exhibit, Classic Woody Car Show and MORE!
Time/Place: Doheny State Beach
Contact: www.dohenystatebeach.org

A Taste of Greece   June 29-Sept. 2
Art! Three stages of live music and entertainment! Cheap beer and wine! Outdoor eateries and cafes! Free hands-on art classes and daily art demonstrations such as glassblowing!
Time/Place: 10am-10pm / 935 Laguna Canyon Rd., Laguna Beach
Contact: 949-494-3030 / www.sawdustartfestival.org

Now Hiring Buyers Agent

💥 My team is excited to announce we are expanding. We are looking for a motivated 🏡 Realtor who wants to join my personal real estate team. Needs to have a RE License, work weekdays/nights & weekends, love technology, have a very flexible schedule and is super outgoing. We will train you on everything. If you know anyone who is looking to start a career in real estate or if they are in real estate but not doing what they feel like they can do please have them apply here 👉 www.JoinTheBoutique.com and to learn more about our company please visit 👉 www.TheBoutiqueRE.com ☺️

BuyersAgent-ListingAssistant

2017 REAL Trends Finalist for Best Overall Website
2017 Inman News Innovator Award for Most Innovative Brokerage
2017 Inman News Real Estate Influencer Of The Year
2016 Top 100 Real Estate Influencers on Social Media
2016 Inman News Innovator Award for Most Innovative Brokerage
2016 SP 200 The Most Powerful People In Residential Real Estate
2015 Inman News Innovator Award for Most Innovative Technology
2015 Top 33 People Changing The Real Estate Industry
2014 Best Real Estate Video of The Year
2014 Inman News Innovator Award for Most Innovative Real Estate Agent
2014 Next Generation Real Estate Brokerage
2014 Top 100 Most Influential Real Estate Leaders in The USA
2013 Top 100 Most Influential Real Estate Leaders in The USA
2013 Top 20 Real Estate Videos in The USA

Homes.com Sits Down with Raj Qsar to Discuss the Nitty-Gritty on Drones

via Homes.com

Homes.com’s Secrets of Top Selling Agents is rolling out a new podcast series of “unplugged” interviews with some of the heaviest hitters in real estate who have not only found their niche, but are dominating in it. A few weeks back, we published an article regarding the FAA’s new regulations on using drones for real estate. The response was huge, making it quite clear that this is a hot topic among agents and brokers.

After this, we knew it was time to sit down with Raj Qsar, a seasoned pro at using video for real estate, to get more insight into this new technology. Head over to Raj’s website,theboutiquere.com, to see some of his amazing video content and to get a better idea of why there is no better person to fill in the information gaps about using drones to market your listings! Here’s just a little recap of our sit down with Raj:

According to Raj, there’s A LOT that goes into being able to legally fly a drone for real estate. He says that he operated the drones himself when they first became popular and that his company owned 2 DIJI drones (the most user-friendly) that were equipped with GoPro cameras to capture aerial footage. But between the strict and continually changing operating guidelines, expensive liability issues and high costs of equipment, he now hires a company with a lot of experience to do the filming for him.

After traveling across the country and internationally for real estate events, Raj has found that cost has become an agent’s biggest concern when it comes to using drones and video. His response to this was simple, “It’s going to cost you more not to do this stuff in the long run than it will to put the money up front.” He states that agents need to recognize that instead of trying to reduce costs by keeping the use of drones “in-house,” they should invest in someone who specializes in this area. The properties that his team lists using video tend to move faster compared to the rest of the market. This is why he can’t stress enough that agents who invest more money in marketing will ultimately see their listings sell more often and at a faster rate than those who don’t.

These were just a few of the highlights from this exciting interview, so be sure to tune in for the full podcast! Head over to the Secrets of Top Selling Agents website to find even more educational sessions like this.

5 Insanely Creative Ways People Have Used to Sell Houses

via Mashable

The Boutique Real Estate Group has been Highlight by Mashable in the article 5 Insanely Creative Ways People Have Used to Sell Houses.

In the future, selling houses might be less about realtors and more about video creators. While traditional open houses and “for sale” signs aren’t going away anytime soon, in years to come it could be a viral video that gets a buyer to sign on the dotted line.

Straightforward video tours have been around for some years, but we’ve gone beyond that and taken a look at five fabulously creative ways people have used video to sell property around the world, from music videos to high-tech drones via 3D fly-throughs.

 

Plain video house tours are all well and good, but what if instead of a dry, room-by-room tour around a property, you used the video to tell a story and sell a lifestyle?

The Boutique Real Estate Group is very good at this, producing a series of glossy ads for houses that engage you with a simple plot device, making them much more interesting than the average tour.

In this example, seeing the kids run through the beautiful rooms as they find a suitable cubbyhole for a game of hide-and-seek is just a genius way to show the home’s family-friendly, attractive living spaces.

Zinnia and Caserta Offer Homebuyers Early 2015 Move-In Options or Customization Opportunities

via California Pacific Homes

IRVINE, CA–(Marketwired – Nov 6, 2014)- California Pacific Homes presents two opportunities for an extraordinary Irvine address at Zinnia and Caserta attached-home neighborhoods in Cypress Village. Zinnia’s townhomes and Caserta’s townhomes and flats feature a variety of innovative floorplans to suit the lifestyles of today’s buyers. With designer-upgraded homes ready for early 2015 move-ins or the opportunity to choose your own custom finishes on homes ready for move-in later in the New Year, buyers are encouraged to tour today and explore the neighborhoods’ convenient location just steps from resort-style recreation and top-rated Irvine schools. To stay informed on neighborhood updates and new phase releases, join the appropriate Interest Registry at www.CalPacificHomes.com.

“Zinnia and Caserta offer buyers a lifestyle of distinction — and that’s a quality not often found in a townhome,” said Leslie Stillman, Vice President, Sales & Marketing and Design Center for California Pacific Homes. “From the architectural styles to a vibrant, walkable location, buyers recognize just how exceptional these neighborhoods are.”

Zinnia’s townhome designs offer 2 to 4 bedrooms with 2.5 to 3.5 baths and a convenient two-car attached garage in approximately 1,163 to 1,531 square feet. Select floorplans include charming decks, private, fenced courtyards, a secluded downstairs bedroom or home office and an optional second floor configuration with dual master bedrooms and a loft. These innovative new townhomes are now selling from the mid $400,000s.

Beautiful exterior architecture, desirable Bosch kitchen appliances, modern amenities and abundant storage reflect the attention to detail in each Caserta floorplan. The neighborhood’s townhomes and flats include 2 to 3 bedrooms plus loft, 2 to 3.5 baths and 2-car attached garage. Interior spaces span from approximately 1,165 to 1,810 square feet with prices ranging from the high $400,000s.

Cypress Village, within the Villages of Irvine®, offers residents everything families want and need to thrive now and in the years to come. Offering the next generation in new home designs, Cypress Village provides residents with resort-style recreation for the young and young at heart, a convenient setting near your favorite places and acres of parks for fun in the sun, and is conveniently located just moments away from the region’s premier shopping, dining and entertainment. Students attend the state-of-the-art Jeffrey Trail Middle School and the newly opened Cypress Village Elementary School, both conveniently located within the Village and part of the heralded Irvine Unified School District.

Created by Irvine Company Community Development, Cypress Village is located in the City of Irvine. Money Magazine recently ranked The City of Irvine as “the top small California city to live in for 2014.” The highly-acclaimed master-planned community is renowned for allowing residents to enjoy a unique lifestyle unmatched in the region — some of the best schools in the state; America’s safest city for nine straight years; abundant open space, parks and recreational opportunities; and world-class dining, entertainment and employment. For more information about the Villages of Irvine, visit www.VillagesofIrvine.com.

California Pacific Homes is a landmark homebuilder comprised of forward thinkers who possess the capacity and intuition to design and deliver inventive new neighborhoods in the most desirable locations. Driven by innovation and a fresh approach, the art and expertise of homebuilding is elevated to the next level by consistently introducing extraordinary new home opportunities to the Southern California marketplace. For more information, please visit www.calpacifichomes.com.

035

To visit Zinnia, exit the I-5 Freeway at Jeffrey Road and turn right. Turn right on Roosevelt, then right on Rush Lily, left on Nightmist and right on Tulip. The Zinnia models and sales office are open daily from 10 a.m. to 5 p.m. For more information, call 949.502.5373.

To visit Caserta, exit the I-5 Freeway at Jeffrey Road and turn right. Turn right on Roosevelt, right on Rush Lilly then right again on Velvet Flower. The Caserta models and sales office are open daily 10 a.m. to 5 p.m. For more information, call 949.387.9665.

Prices, product type and availability are subject to change without notice.

114 Winslow Ln, Irvine, Ca 92620

 

114 Winslow Ln is a Gorgeous Home in The Heart of Orange County in Prestigious Northwood Pointe in Irvine. This Lanes End Cottage Home Boasts Approximately 1,340 square feet of Living Space with 3 Bedrooms & 2.5 Baths. This Floor Plan Includes A Gourmet Kitchen with Breakfast Bar, Plenty of Storage and Built-In Desk. The Open Concept Space is Anchored by The Living Room with Fireplace & French Doors That Lead to the Courtyard.  Beautiful Imported Spanish Tile Floors Downstairs & Upgraded Custom Carpet Upstairs.  Tall Ceilings & Great Natural Light Beem Through This Home.  Opulent Master Bedroom with Walk In Closet and Master Bath with Dual Vanities and Stand-Up Shower. Great Outdoor Space On Both Sides of this Home Allow For Wonderful Family Gatherings and Do Not Miss The Outdoor Spa.  Fabulous Association Pool, Tennis Courts, Basketball Courts, BBQ’s, Parks & Trails. Minutes away from Canyon View Elementary School, Sierra Vista Middle School, Northwood High School, The Irvine Spectrum, Shopping, Dining and Easy Freeway Access.

114 Winslow Ln