Top Resorts in Southern California | Melissa Sims | The Boutique Real Estate Group

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Recently, Conde Nast magazine released their annual ‘Top Resorts In Southern California’ list.  Four of the resorts in the top ten are right here in Orange County, believe it or not.

Just making it in to the top ten, the St. Regis Monarch Beach received the #9 spot on Conde Nast Traveler’s list.  With numerous awards, from Forbes five-star, AAA Diamond, Travel & Leisure Top Spas, it is no wonder that this resort has withstood the test of time.  Probably best known for it’s challenging, award-winning Robert Trent Jones golf course, the resort has been a staple in Orange County for decades.  Rumor has it that the sand in the bunkers has crushed abalone to help give it that ‘sparkle’ that no other resort around has.  Designed with impeccable detail, the St. Regis has a Mediterranean flair, complete with grand fountains and courtyards.  The entire resort and golf course have spectacular views of the gorgeous Orange County coastline.  Visit http://bit.ly/Hd6Lda to reserve.

The Ritz-Carlton, Laguna Niguel in Dana Point is #7 on the list.  Located atop a 150-foot bluff, the Ritz-Carlton encompasses luxury.  It evokes a kind of romanticism that feels novel-worthy.  The resort’s impeccable design, coupled with its gold standard of service, have given it an impressive track record of success.  World-class surf just below, amazing restaurants and some of the best weather anywhere, and views up and down the coastline of Orange County make you realize just how special the resort is. http://bit.ly/Hd6IxZ

Almost topping the prestigious Conde Nast list is The Montage in Laguna Beach, making it to the #2 spot. Perched on a cliff in the arts and crafts city of Laguna Beach, the Montage lends a sense of serenity and artistry that is, in my opinion, unmatched.  Laguna Beach began as an artist’s colony in the 1800s and continues its tradition of creativity through art festivals and galleries, a world-renowned outdoor theater and spectacular restaurants.  No hotel could fit the mold of this town more perfectly than The Montage.  From the bungalows, to the chic pool, to the 5-star dining, the Montage lends an air of sophistication that leaves its guests feeling elite and its onlookers feeling mystified.  To make reservations, visit http://monta.ge/H8rizc

I have saved the best for last…The Resort At Pelican Hill embodies everything that is Orange County: extraordinary, awe-inspiring beauty, exclusivity, and elegance without being ‘stuffy.’  The list of awards received is too numerous to detail here; Pelican Hill has not only received the #1 resort in Southern California but also the #1 resort in the entire US.  Having been built in a Palladian style, the resort appears as if it is nestled in the rolling hills of Northern Italy.  Pelican Hill is located in the prestigious and exclusive Newport Coast, home to some of the world’s most spectacular views and exquisite homes.  With a 36-hole Fazio designed championship golf course, award winning dining, enviable views and a location unmatched by any other resort in Orange County, it is no wonder that Pelican Hill has received the honor of the number one spot.  To learn more about this exclusive resort, visit http://bit.ly/18GZFax

I am not surprised that Orange County is home to some of the most beautiful resorts in the world; after all, it has earned the nickname “The Golden Riviera.”  Today, I may just take a moment to enjoy this paradise I am so fortunate to call home.  Drive down the coast, stop by one of these amazing resorts for a spa treatment, a round of golf with a friend, or a bite to eat.  Or maybe I’ll just drive past and be immersed in a sense of tranquility and beauty that is incomparable – a tranquility and beauty that is Orange County.

For more information, please contact Melissa Sims at 714-616-6442 or www.TheBoutiqueRE.com/Melissa-Sims

40th Annual Corona Del Mar Home Tour 2013 | The Boutique Real Estate Group | Beth Sparks

 

Corona Del Mar Beach

BREAKFAST AND GUIDE DISTRIBUTION:

LE PAIN QUOTIDIEN  8am-10am

LUNCHEON BY PASCAL, AND BOUTIQUE AT SHERMAN LIBRARY & GARDENS

Luncheon from 11am-2pm; boutique from 11am-3pm

HOME TOUR 10am-4pm

AFTERNOON RECEPTION AT BLISS HOME &DESIGN 4PM-6PM

Corona del Mar or CdM (Spanish for “Crown of the Sea”) is a town in the affluent city of Newport Beach, California.  Nestled on the foot of the San Joaquin Hills and fronting the Pacific Ocean, Corona del Mar ranges along a bluff at the south end of Newport Beach and includes some of Orange County’s most prestigious residential areas.  Also known for its fine beaches, tide pools, cliffside views, Corona Del Mar features world renowned restaurants, quaint village shopping and unique business services.

A $75 ticket includes a light breakfast at Le Pain Quotidien, lunch by Pascal of Cafe Jardin at Sherman Gardens, fabulous afternoon reception at Bliss Home & Design, and six beautiful homes to tour.

Home #1:  800 Bison Road, Newport Beach

Home #2:  1999 Port Nelson Place, Newport Beach

Home #3:  1942 Port Carney Place, Newport Beach

Home #4:  604 Acacia Ave, Corona Del Mar

Home #5:  203 Heliotrope, Corona Del Mar

Home #6:  109 Bayside Place, Corona Del Mar

The following are sponsors of the event:

  • Orange Coast OBGYN

  • Premier Dermatology Associates

For more information on any of the featured homes, please contact Beth Sparks at (714) 348-6276 or www.TheBoutiqueRE.com/Beth-Sparks


 

 

 

 

Wanderlust

By:  Melissa Sims | The Boutique Real Estate Group

October 15th, 2013

Some may call me a wanderer, a nomad, a gypsy.  I can’t say that I ever stayed in one place too long…enduring the desert weather of New Mexico, the humidity of Texas, the sub-zero temperatures of New York & Wisconsin, and basking in the sunny days of Southern California.  In fact, my current home is the longest I have stayed in one place. Before I moved here, my longest stint in one city was – wait for it – three whole years!  That’s a lot of moving for someone as young (at heart) as me.

But those days are over.

Foothill Ranch does that to people.  It lures you in with its rolling hills, beautiful natural landscapes, sense of community and that certainSOMETHING you can’t quite put your finger on.

Perhaps it’s the proximity to just about everything?  ‘Foothill’ as residents call it, feels far enough removed from the hustle and bustle, but close enough to everything to not feel burdened by the quiet.  Just a five-minute drive away, the Irvine Spectrum has amazing dining and shopping.  Or, if you aren’t in the shopping mood, Whiting Ranch Wilderness Park has some of the best hiking, mountain biking and wildlife-watching in all of Orange County.  Maybe you feel more like skateboarding or BMX riding?  Well, you’re in luck – Foothill Ranch is home to the world-famous Etnies Skate Park, a free-amenity to all Foothill residents.  Looking for a California Distinguished School that is in the top 5 in the district?  Yeah, we have that too.

Or, maybe, just maybe, you feel like sitting in your own backyard, relaxing and listening to the peaceful sounds of nature.  You won’t hear traffic, or freeways, or sirens around here.  It’s a little slice of paradise.

My wanderlust is staying at bay for now.  Nine years in, and I may just spend the next twenty happily trying to figure out just what it is that makes this place so special.

To meet Melissa Sims please visit www.TheBoutiqueRE.com/Melissa-Sims

 HomeFront_hires

2013 Next Generation Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting

We are honored to be selected as the 2013 Next Generation Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting.  The Boutique Real Estate Group is a new breed of real estate brokerage.  We are attracting and engaging new customers. Empowering our agents and clients with the latest, most flexible technology and building meaningful brand.

 

Team-2013

The story of the real estate agent turned broker is a familiar one. A natural progression in the industry.

Raj Qsar is that broker. After working for 12 years in the business as an agent, in 2013 he opened The Boutique Real Estate Group in Orange County, Calif.

His vision? Build a brokerage that is outstanding at visual marketing.

Design is the rule, not the exception

The first rule of real estate has always been location. But Raj and his team are proving that today it’s just as much about design. Design in web and print marketing, video, and the homes themselves.

This is why Raj’s company team page contains nearly as many professional designers and creative roles as it does agents.

Bypassing a typical brokerage organizational chart, Raj’s team includes a creative director, interior designer and cinematographer. From day one, Raj has made quality design a key part of Boutique Real Estate’s unique value proposition.

“We’re a sales and marketing team, but we happen to focus on real estate,” Raj said.

Boutique’s approach to design in digital marketing really shines in their single-property websitesHDR photographyHD virtual tours and high-definition videos.

Every home is staged and professionally photographed for inclusion in custom designed print and digital marketing materials. They shoot a video of nearly every listing, and own all of the necessary equipment from cameras to lenses to lighting and sound.

“We’re a sales and marketing team, but we happen to focus on real estate.”

This treatment is engrained in the Boutique Real Estate customer experience. Raj and his team are uncompromising on this. From the full-time stager they’ve hired to the in-house videographer and graphic designer, clearly this is where the brokerage breaks the mold.

Video is the rising star

In 2010, Raj and his team started experimenting with video, realizing quickly that it paid off in terms of return on investment. “People were showing up at our open houses knowing it was us because of the videos and photography they’d seen in marketing materials,” Raj said.

“I figured out quickly, though, that hiring third-party vendors was a losing investment,” he said. That’s why he purchased all of the necessary audio and visual equipment and brought on a professional videographer to focus solely on videos.

While plenty of brokerage companies and agent teams create video in their marketing, Boutique Real Estate’s take is different. They use high production value without going over the top, subtle humor, contemporary music and an imaginative and fun approach to the typical home tour.

Check out a few of their recent property videos here, and you’ll see it feels more like you’re getting a taste of the lifestyle associated with homes than just a straight walkthrough on camera. And that’s the goal.

Natural selection

In keeping with a focus on high-quality marketing and building a unique brand around that value, Raj’s approach to recruiting is to be highly selective. “We say no to more people wanting to join us than we say yes to,” he said.

Part of this is because the whole notion behind the “boutique” brokerage is working with a highly focused small team. Also, the allure is customized marketing, which becomes challenging at a larger scale.

In general, Raj looks for sales associates who are passionate, relatable and people-oriented, and who are active participants in their community.

What lies ahead

When thinking about the future, Raj and his team remain open-minded. He likes to make sure they’re always thinking ahead to what consumers will want and need five years from now – how they’ll want to do business, how they’ll want to view properties and how agents will work best.

One goal is to open Boutique offices in select California markets, including Corona Del Mar, Napa, Palm Springs and North San Diego.

Of course, no one can predict the future, but Boutique Real Estate will continue to keep an eye on design trends and lead its real estate marketing in these same trajectories.

See more at: http://nextgenbrokerage.com/company/the-boutique-real-estate-group/#sthash.z57bEFuL.dpuf