The All New 2013 Land Rover Range Rover

 

The All New 2013 Land Rover Range Rover

Raj Qsar

 

Land Rover says that the platform on which the 2013 Range Rover is built is completely new and that it’s the first sport-ute with an all-aluminum uni-body structure. That structure, weighs just 61 percent as much as the predecessor’s uni-body. The front and rear sub-frames also are built completely from aluminum, and have been redesigned from those of the previous model. At the scales, the American-spec 2013 Range Rover should weigh 700 pounds less than did the outgoing ute, giving it a mass of about 5150 pounds. That’s roughly a hundred pounds less than a Porsche Cayenne Turbo, and around 200 pounds less than a Mercedes-Benz GL450 weighs.

 

Although it’s a clean-sheet design, the fourth-gen Range Rover looks quite a bit like the outgoing vehicle. Influence from the Evoque is clear, from the swept headlights to the backwards-sloping roofline and streamlined door handles. It’s unmistakably Range Rover, but we worry that the Range could relive the experience of the 2003–2009 Jaguar XJ: a superb, clean-sheet-designed, aluminum-intensive vehicle that was largely passed over by consumers because it looked too much like its predecessor.

 

A leather-covered dash follows a minimalist aesthetic, with just a few physical knobs and as many controls as possible recessed into the surface. With the trapezoidal display screen, the whole cabin looks like what you’ll find in the Evoque, only larger and presumably more opulent. It’s a nice—dare we say Scandinavian—contrast to the busy, upright panel in the outgoing Range Rover. Rear-seat legroom is up 4.7 inches from the old SUV; that’s important for this SUV’s intended image as an alternative to the Mercedes-Benz S-class for the rich and chauffeured.

We are super excited to see this Luxury Sport Ute on the streets here in Orange County, California and really looking forward to our first test drive.

Check out the Global Reveal here and around the world videos here.

 

Photos from RangeRover.com
Technical Information from CarandDriver.com

 

Storyboarding Social With A Real Estate Twist

So the art of social starts with a twist! How do you sell real estate without talking about real estate? How do you create connections socially and bring them to where it really matters for the in-real-life meeting? How do you make real estate sexy? Where is the eye candy to get those eyeballs glued to what you are sharing? How do you curate content on multiple social channels yet make it engaging?

We believe it starts with a story! What is this home going to look like on a social storyboard across multiple channels? What is it like to live in this home, in this neighborhood, in this community? Well, we think the story starts on Facebook, with a whole lot of Pinterest and Instagram and some fabulous YouTube mixed in!

Here is a little Facebook, as we showcase the golf course community of Vista Del Verde inYorba Linda, Calif. This home at 4036HoosierLawn.com has all the aspects of a luxury home in a luxury neighborhood as is featured on our timeline cover on Facebook.

But you need to create visual appeal via eye candy as well! So we take stellar photos that are pre- and post-processed for color correction and digital enhancements (we actually physically touch each and every photo to ensure it is the perfect balance of “eye” plus “candy”).

Also, our description matters! In the gentle, rolling hills of Yorba Linda is Vista Del Verde, a luxurious master-planned golf course community … (you had me at hello!)

So what is this neighborhood like? What does this community have to offer a new family that purchases a home here? Got golf? Will play! Did someone say video? (This is the fabulous YouTube part!) Oh yeah, now you’re talking! Notice the post below! Just sent this listing to a client! Boom! Watch video here!

So how about Pinterest and Instagram? How does that fit into the storyboard of social real estate? We try to capture the true essence of Orange County, Calif., on our Pinterest page because we know that people want eye candy! Beautiful people, fast cars, fabulous food, drop-dead-gorgeous real estate, and a client-focused team that will provide white-glove service to our clients whether they are buying or selling real estate in Orange County.

Instagram is truly one of our favorite channels right now, as it presents a more intimate atmosphere for getting to know people. It is the day-in and day-out photos that can bring that street-level story to the home or lifestyle you are showcasing.

The photo below is one of the only unobstructed 270-degree-view lots in a luxury neighborhood called Kerrigan Ranch in Yorba Linda. The story is laid out nicely on video and photos as we stroll through this amazing neighborhood truly giving your connections a real-life perspective on this home and this neighborhood.

Our team truly believes that relationships are created in that person-to-person, in-real-life moment when that individual decides she is going to look at you as her trusted adviser. It may initially start on social, but you are going to have to earn her trust and respect in real life. Once you do that, then it’s time for the story of that home, in that neighborhood, in that city. Enjoy!