The Boutique Real Estate Group, Inc. to Acquire Fitzpatrick + Prince, Inc.




The Boutique Real Estate Group, Inc. and Fitzpatrick + Prince, Inc. Combine Local Expertise to Deliver the Best of Real Estate Marketing to Southern California Home Sellers and Buyers

Corona del Mar, California – October 22, 2014 – The Boutique Real Estate Group, Inc. ( announced today it has signed a definitive agreement to acquire Fitzpatrick + Prince, Inc. (, the Orange County real estate agency known for its unorthodox real estate marketing strategies. Fitzpatrick + Prince provides real estate brokering and marketing services for Southern California luxury homes. The agreement combines the strengths of The Boutique Real Estate Group and Fitzpatrick + Prince by leveraging The Boutique’s powerful in-house technology, national & international recognition, strong sales history, design sensibility, and marketing strategy and Fitzpatrick + Prince’s creativity in interactive media and lead generation.


“Fitzpatrick + Prince has been known as a powerful creative force in the Orange County real estate market for the past five years.” said Raj Qsar, The Boutique Real Estate Group’s Founder / CEO. “The Boutique Real Estate Group and Fitzpatrick + Prince share the same vision for raising the bar of luxury real estate marketing in both Orange County, Los Angeles County, and beyond, and the combination of the companies’ local relationships and promotional experience will help deliver an unrivaled level of marketing excellence to Southern California sellers. We look forward to bringing together the two companies to make The Boutique Real Estate Group an unrivaled voice in tech-driven, innovative real estate marketing.”


“By linking the promotional success and lead generation systems at Fitzpatrick + Prince with the tech-forward digital strategy at The Boutique, the outcome is an even stronger, faster-growing force in the real estate market. No other real estate brokerage is putting this much attention on defending premium prices through technology and creative marketing techniques. The future looks bright for The Boutique, and this is just the first step,” said Mark Fitzpatrick, CEO of Fitzpatrick + Prince.

The Boutique Real Estate Group is aggressively positioning themselves as the real estate brokerage of the future. By integrating Fitzpatrick + Prince’s lead generation strategies – which return an average response rate 18 times the national average – The Boutique can now provide a greater number of seller and buyer leads for its agents. “Being wildly experimental with our lead generation is what makes Fitzpatrick + Prince such a unique brokerage. Like The Boutique, our smaller corporation has the ability to fail, try again, improve, then knock it out of the park. I would have never imagined the one marketing idea we first laughed off the table would actually turn into millions in earnings with an exorbitantly high response rate. It was all worth the risk. I’m glad to see a company like The Boutique carry that torch,” says Opie Opfer, Fitzpatrick + Prince’s Director of Marketing.

Fitzpatrick + Prince’s clientele will continue service with their existing agents at The Boutique with the added benefit of the firm’s experienced leadership, extensive national & international network, preferred referring partners, and industry-leading technology. The creative team and executive leadership of Fitzpatrick + Prince will transition to RUHM, Inc. (, the destination marketing company, which combines real estate brokerage experience with a global marketing firm to promote luxury homes, hotels, and yachts around the world.

Under the terms of the agreement, The Boutique Real Estate Group, Inc. will pay an undisclosed amount for all outstanding Fitzpatrick + Prince, Inc. shares related to its real estate brokering operations. The acquisition, which is subject to certain conditions, is expected to be completed in November 2014.

About The Boutique Real Estate Group, Inc.

The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services.  The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. This design and tech-forward approach has earned The Boutique Real Estate Group accolades and awards worldwide: 2014 Inman News Innovator Award nominee for “Most Innovative Real Estate Agent,” 2014 “Next Generation Real Estate Brokerage”, 2013 and 2014 “Top 100 Most Influential Real Estate Leaders in The USA”, and 2013 “Top 20 Real Estate Videos in the USA.”

What’s RUHM?

Enter RUHM, Inc., the “Destination Marketing Company,” and home base for Fitzpatrick + Prince’s previous creative team. Specializing in packaging, producing, and promoting luxury homes, yachts, and other remarkable destinations, the executives, artists, and marketers who made Fitzpatrick + Prince a success are now taking their skills to every part of the globe with an even higher standard of quality and service. Employing additional copywriters, cinematographers, and marketers from various industries, RUHM has created a powerful creative force in the luxury real estate marketing world. Starting with Maui’s most expensive beachfront estate, our team has proven its ability as an innovative marketer of the world’s finest properties.

PRweb Release

FPRE Letter to Clients

The Boutique Real Estate Group has offices in Corona del Mar, Brea and Los Angeles and is headquartered in Corona del Mar, California.

The Boutique Real Estate Group, Inc.
(949) 612-2535,
3653 E. Coast Hwy, Corona del Mar, CA 92625

Fitzpatrick + Prince Inc.
(800) 829-5158,
9842 Research Drive, Irvine, CA 92618

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