Top 8 Tips for ICLV 2019

Inman Connect Las Vegas.

Bigger. Better. Bolder.

Author: Raj Qsar, The Boutique Real Estate Group

1. Make a list of the people you want to meet “in real life.” Connect is an amazing time to solidify some of those online relationships and connect with people who you admire and respect and make that true emotional connection. Some of the connections I have made at Connect have become lifelong friends of mine. They are the ones I call when I need advice, encouragement or just a plain old kick in the tush! Remember this quote from Brene Brown “What we know matters, but who we know matters more.”  Some of my favorite folks include who can show you the ropes at Inman include: Vanessa Jones Bergmark, Sara Sutachan, Seth Price, Andrew Flachner, Alyssa Hellman, Lynn Johnson, Rob Hahn, Laura BradyChris Smith, Jimmy Mackin, Leigh Brown, Bill Lublin, Celeste Starchild, Katie Lance, Debra Trappen, Valerie Garcia, Joe Schutt, Jay Thompson, Heather Elias, Laura Monroe, Teri Conrad, Audie Chamberlain, Joe Rand, Wendy Forsythe, Sam DeBord, Seth O’Bryne, Jason Cassity, Caroline Pinal, Troy Palmquist & Veronica Figueroa, and so many others….

2.  Attend & be present in as many sessions as you can possibly attend! DO NOT MISS ANYTHING. Specifically, look for the sessions that pull you out of your comfort zone and will challenge you on a personal & professional level. See the full schedule here and meet the speakers here. This year catch Molly Bloom on the main stage sharing the story of “the most exclusive high stakes underground poker game in the world.” 😮

Bonus: Please do not miss CAR’s #womanup on Tuesday at 2pm with Sara Sutachan, Leslie Appleton Young & Debra Trappen. See the full lineup here.

3. Have you joined the Inman Coast to Coast Facebook Group? If not join here for all the latest posts, connections and updates. Hashtag is #ICLV

4.  The Party after the Party! Do I need to say anymore? This is VEGAS! Text “PARTY” to 415-818-1555 (thanks Jessie) to find out about all the parties, after-parties and events at #ICLV. We all know the real fun starts after midnight! So just ask around, jump in an Uber (download app here) or Lyft (download app here) and find out where the action is. Check your email for last-minute invites to all the happening VIP parties and events. If you still can not find the party make sure to DM Joe Schutt or Laurie Weston Davis (they will steer you in the right direction, I promise). If you are looking for the top-secret karaoke party then there is only one name you should know 👉🏼  Notorious.

5. Lobbycon! You have heard all the rumors and it is true! You will find everyone in The Aria’s Lobby Bar (open until 2am) and this is the spot where you will meet the CEO’s, Founders, Presidents, movers & shakers all just “hanging out.” Bring your selfie stick & business cards and make sure to say hi. BTW, when is the next time you will be in the same hotel with folks like Brad Inman, Sherry Chris, Sharran Shrivatsaa, Rich Barton, Glenn Kellman, Robert Refkin, Glenn Sanford, Ryan Gorman, Eric Wu, James Dwiggins, Joel Singer, Leslie Appleton Young & Josh Team.

6.  Get out of the hotel! VEAGS is an amazing city with sights, sounds, history and killer food! Check out this list of The Best Restaurants in Las Vegas via Thrillist. Then catch a show! Or check out some of the worlds best clubs or pool parties. Jump in a helicopter over the grand canyon or do the superman zipline over vegas. Also, everyone loves a good speakeasy and they are all the rage now in Vegas. Here is a great list to tackle.

7. Stay fit and drink a ton of water. It will be over 100 degrees the whole week we are in Vegas and you will be eating, drinking & sitting in a lot of sessions.  Please make sure to stay mentally & physically fit at the hotel gym, or find the local SoulCycle, OrangeTheory, CrossFit Gym, TopGolf or 24 hour fitness. If you are still alive midweek there is a group hitting SoulCycle at The Wynn on Wednesday morning at 7am.

8. Ambassadors. These are the ones who will lead us through the first ICLV. Joe Schutt & Laure Weston Davis have been “in charge” of this program for years now and if you have a question about anything ICLV these are the folks to ask. Have you met them? If not connect with them here.

🔥If you made it this far and are headed to #ICLV please find me in one of the sessions, lobbycon or at one of the after-parties. I would love to connect with you and hear your story.

Raj Qsar, The Boutique Real Estate Group, www.TheBoutiqueRE.com

@rajqsar

@TheBoutiqueRE

@SeriouslyOC

@CounterclockwiseSwirl

Real Estate Appraisal: Definition, Cost & How It Works

A real estate appraisal is a report by a certified inspector that determines the value of a property based on its features and condition. Buyers compare this value to the home price to ensure there is not a large discrepancy. Appraisals are also required by lending institutions to secure loans for the purchase of property.

How a Real Estate Appraisal Works

A home appraisal is an independent report about what a property is worth and how much the buyer should pay for it. To secure an appraisal as part of the homebuying process, the buyer or the mortgage lender researches appraisal companies, determines the best fit based on price and reviews, and hires a company. Once a seller accepts an offer letter, the buyer schedules a visit from a real estate appraiser to determine the value of the home.

To find a qualified appraiser, a buyer typically works either with the lender or with their real estate agent to determine best options. These are reviewed and vetted based on price and testimonials from prior clients. Then the appraiser is selected and conducts a full home appraisal after the seller accepts the buyer’s offer.

During the on-site appraisal of the property, the home appraiser looks for any damage and potentially costly repairs. He or she will also consider sales prices of comparably sized homes in the area to help determine the amount that the house should sell for in the current market. After considering these factors, the appraiser determines a home value that the lending institution uses as the basis for its final loan amount. This also serves to validate the initial buyer offer.

The report of the appraiser reinforces that the house is a sound investment for the buyer and the lending company. If the property is valued significantly lower than the initial offer, however, then the buyer can renegotiate the offer price.

Real Estate Appraisal Costs

A residential real estate appraisal costs between $300 and $400, depending on the area and the company. The cost for a real estate appraisal is determined by the size of your home, the location of your property, and the company you pick to do the inspection.

Elements of a Real Estate Appraisal

A real estate appraisal is comprised of four main parts, including the property description, market information, best use, and property valuation. Collectively, these four pieces are used by the lender to determine the home loan amount.

These are the four main sections of a real estate appraisal:

  • Property description: This is the section where the appraiser details the basic information about the property―sometimes with pictures―like the number of rooms, square footage, attached land size, and other features unique to the property.
  • Market information: This area of the report focuses on the neighborhood, trends in real estate in this location, how the market is developing, and what other houses with similar features are selling for in the area.
  • Best/highest use: The best use section talks about how the property can be used to ensure the property retains its value. For a home, the continued occupation by owners is the most likely recommendation because this is the use type that yielded the current property value.
  • Property valuation: The property valuation section of the real estate appraisal uses one of the property values approaches below to determine a likely sale amount if the buyer defaulted on his or her loan and the property needed to be resold.

Many people confuse a real estate appraisal with other types of home inspections, like termite or sewage inspections. A residential real estate property appraisal, however, only involves examining the property for foundational or structural damage or anything that might negatively affect an investment due to costly repairs. Determining an accurate valuation is the priority for a real estate appraiser because it is the basis for the bank’s approved loan amount.

3 Ways Appraisals Determine Property Values

Property valuation, which is part of a real estate appraisal, is calculated using one of three different approaches: a sales comparison, cost, or income approach. These give both the lender and buyer an idea of the property value. The approach used by an appraiser is dependent on the type and use of a property.

Here are the three property value approaches used in a real estate appraisals:

  • Sales: This type of real estate appraisal is used for most single-family dwellings. This method determines property value based on what other properties in the area/neighborhood with the same features sold for in the last year.
  • Cost: The cost approach is commonly used for properties not sold on the open market like schools or hospitals. This judges the cost of rebuilding a property with similar features in the present economy.
  • Income: The income method is used for properties that generate income for the buyer or represent an investment, such as apartment buildings, rental houses, and commercial spaces. This type of real estate appraisal takes into account how much can be charged to tenants and lessees in the current market.

By using one of these methods for a real estate appraisal, the final valuation report reflects the value of the property and―or does not support―the price of the property set by the seller. The approach is decided upon by the inspector and is dependent on the type of property.

7 Pro Tips for a Successful Residential Real Estate Appraisal

It can be difficult to understand the role of the appraiser in the real estate sales process and how an appraiser protects the buyer during the homebuying process. With this in mind, we asked seven top real estate appraisers and agents to share their best tips for a successful residential real estate appraisal.

Here are the top seven pro tips for making the most of your real estate appraisal:


1. Ask the Right People for Referrals

Rachel Massey, USPAP Instructor & Certified Residential Appraiser, Massey & Associates

The first place a potential buyer should look―if they are hiring outside of the loan process―is to ask the following people for names [of appraisers]: real estate agents, attorneys who handle real estate transactions, building inspectors, and other appraisers. Typically, what will happen is that one name will keep resurfacing as someone who really knows their profession and can appropriately handle the buyer’s questions.


2. Know What the Appraiser Is Seeking

Jennifer Harder, Founder & CEO, Jennifer Harder Mortgage Brokers

Appraisers will check the external factors of your home such as the site, quality of construction, integrity of roof and foundation, issues with gutters and siding, parking, and the neighborhood. Inside, they are most concerned with square footage and functionality of the layout. For a complete list, you can ask for a copy of the 1040 URAR form that appraisers use.


3. Review Comps With Your Agent

Mike Giamou, Co-founder, Medallion Capital Group & Licensed Mortgage Agent

One of the main things an appraiser will look at to value your property is recent sales of comparable properties in the area. Make sure you review the relevant comparables with your real estate agent so that you aren’t caught off-guard by a lower-than-expected appraisal.


4. Trust the Appraiser

Gynell Vestal, Certified Residential Appraiser & Founder, Consumer Home Value

An appraisal is a safeguard, so the buyer doesn’t overpay for a property. Of all the people involved in the homebuying transaction, the appraiser is the only party that is unbiased. They do not have a stake in the game. The appraisal requirement is in place to protect all involved parties by providing an unbiased, independent opinion of value to ensure the property provides adequate collateral for a loan.


5. Prepare to Negotiate Sales Price Based on Appraisals

Ralph DiBugnara, President, Home Qualified

A property inspection and appraisal report will both need to be completed. The inspection tells you if there are any repairs needed, and the appraisal will give the definitive value. Depending on what they say, you may have some room to negotiate the price.


6. Find a Local Appraiser

Julie Upton, Realtor, Compass San Francisco Bay Area

The most important factor in an accurate appraisal is having someone with local knowledge that knows the nuances of the neighborhood, any pending zoning changes, and local market conditions. An appraiser who lives outside of your county or city is more likely to provide an appraisal that misses the mark. You can ask who is doing the appraisal and ask where she/she is from. If they’re not local, ask for another appraiser.


7. Let Your Real Estate Agent Help You

Terry Jamnik, Vice President of Business Development, VA Home Loan Centers

In the case of a low appraisal, your agent can either assist in disputing the appraisal or negotiate with the seller on your behalf to see if the selling price can be lowered. Lowering the purchase price may cause an issue with your lender, but there are a number of options available in the case of a low appraisal. A good real estate agent will consider all of these options and guide you through the process.


Frequently Asked Questions (FAQs)

Who pays for and picks the real estate appraisal company?

The buyer pays for the real estate appraisal as a part of the closing costs. If you are using a Federal Deposit Insurance Corporation (FDIC)-insured lender like a bank or credit union, then they will pick the appraisal company. If you are not using lending sources for a mortgage, then you can pick your own appraisal company.

Does the seller see the real estate appraisal?

The seller does not get a copy of the real estate appraisal unless you give it to them. In cases where you want to negotiate the price after the appraisal, you might need to supply the seller with a copy of the report to justify your request to lower your offer.

What should you do if your real estate appraisal is inaccurate?

If the real estate appraisal contains inaccuracies like the wrong house area comps or features, then you can report these issues to the appraiser. Your real estate agent can help you review the report and figure out where the problems are if you get an unexpected result.

Can your agent do your real estate appraisal?

Some real estate agents can do appraisals because they are trained and certified for a home inspection. A real estate agent representing the buyer or the seller should not do a home appraisal for your property, however. A home appraisal should be completed by an impartial third party with no ties to either the buyer or the seller.

How do I find a real estate appraiser?

You can ask your agent or a real estate lawyer for a reference for an appraiser. If you would rather research appraisers yourself, then you can use the Appraisal Institute’s advanced search to find an appraiser in your area.

Bottom Line: Residential Real Estate Appraisals

A residential real estate appraisal is a report from an independent, trained inspector hired to determine the value of a property based on home or sales values in the area, damage to the property, and overall property condition. A home appraisal costs between $300 and $400 and is paid for by the homebuyer. A home appraisal makes sure that the seller’s asking price is in line with the value of the home so that a buyer does not overpay.

An appraisal— alongside real estate contacts and sales documentation—can be full of hard-to-understand legal terms and concepts. Rocket Lawyer can look over home appraisals, offer letters, and contracts for a fraction of the price of a lawyer to help you fully understand every part of the homebuying process. Find out more about Rocket Lawyer’s services today.

Link to original article: https://fitsmallbusiness.com/real-estate-appraisal/

EMOTION EVOKING MARKETING with Raj Qsar

Marketing is all about story telling – Stories stir emotions in us, create connections, and motivate us to act. In real estate marketing, we must learn to listen to our clients, hear them, understand them, and push THEIR story out into the market place. We are telling their story, not ours. The practice of using “beautiful design to evoke emotion” is what helped launch Raj Qsar and The Boutique Real Estate Group into a massive success. Raj felt so strongly about the need for unique design work in his company that his first hire was a graphic designer. Today, Raj is expanding his company, developing his high end branding, continuing his extensive and wildly famous listing videos, and traveling the world speaking for Inman. Tune into this special episode to learn how important it is to market with intent, and to not only listen to what others are doing, but WATCH what they are doing.

Links mentioned in this episode:

#56: Sustaining High Performance – Alyssa Hellman

Summer Winds Listing Video – The Boutique RE Group 

On this episode, you’ll learn more on:

  • You can’t be the chief of “everything” officer – you need help
  • The benefits of being open to change and being and early adapter
  • When you have no money, you have no choice. You HAVE to hustle
  • Take the tools of others and make them your own to conquer your sphere
  • Why you need to care about what the people you care about, care about
Catch Raj Qsar & Kyle Malnati

Hello Stranger / Goodbye Friend – Volume 3 – Raj Qsar / February 12, 2019 by Keith Saarloos

You can not make this stuff up! If you have 60 minutes then please hit the play button. If you know Keith Saarloos or Raj Qsar you will not want to miss this epic LOVE FEST! Two guys who are doing something they are NOT supposed to be doing. I will personally call this episode Passion in a Bottle Part 2.

The stories. The passion. The love.


10 Creative Real Estate Ads We Loved in 2018

Honored to have been recognized by Kitcast!blog as one of the 10 creative real estate ads they loved in 2018!

Check out our honorable mention and some other favorites below!

 

Real estate has always been a market with great advertising opportunities – companies often get highly creative to win over hearts and wallets of the customers. As the end product is very visual, marketers have a set of unlimited possibilities to present their properties in the best way possible. 2018 has seen some of the coolest and most original campaigns in the real estate world, here are our 10 favorite real estate ads.

 

The Boutique Real Estate Group listings

Listings are at the core of the real estate advertising. Sometimes, though, the quantity doesn’t equal quality. This Orange County-based real estate firm crafts visually spectacular videos and shows the right way of doing listing videos doing real estate ads that work. Their shorts are filled with gorgeous scenery, flawless camera work, great storytelling, and crazy rhythm.

Douglas Elliman – Show and Tell

Inspired by the “Questions” YouTube series of Vogue, Show and Tell follows the same concept but very cleverly applies it to the real estate industry. If Vogue follows celebrities around asking questions about themselves, Douglas Elliman uses the format to showcase their agents and properties in a visual, non-intrusive and lively manner. A brilliant idea and an amazing execution that works as both real estate Facebook ads and a YouTube video.

Corcoran – Be Home campaign

One of the most vivid players on US real estate market Corcoran chose a simple message behind their latest campaign. It is centered around the phrase “Be home” which radiates good vibes and makes you feel the coziness instantly. There are several videos that follow this concept showing the clearest and the most uncomplicated ways of broadcasting the warm notion of “homely feeling” to the viewers. Definitely a campaign to learn from.

Sotheby’s International Realty – LIVE series

Sometimes you have to give the client all the talking to convey and amplify your brand’s message. That’s exactly what Sotheby’s International Realty did in their LIVE YouTube series. The real estate powerhouse produced a set of shorts featuring real people and real houses. We believe in the power of honest marketing and this campaign hits all the right notes being one of the most truly catchy real estate ads.

Berkshire Hathaway HomeServices – #Goodtoask campaign

Storytelling is essential for a successful marketing campaign. Berkshire Hathaway HomeServices mastered the craft of making a trustworthy story in their ads, a story that resonates and touches the hearts and minds of the viewers. For their latest #goodtoask campaign they opted for an interesting format: a client answers the questions from a real estate agent. Combine that with a dramatic narrative and a great soundtrack and you have one of the most emotionally powerful and best real estate ads of 2018.

 

Tim Smith Group – Teach Me How To Duffy

How many real estate firms that became a part of pop culture you know? Well, here’s one that made a sensation on YouTube in October 2018. “Teach me how to Duffy” video by Tim Smith Group from Orange County, California is a perfect example of how you can use trends to showcase your company, your culture and ultimately become a cultural happening in your own right. The video features Mr. Swag and Smoove da General of Cali Swag District that hailed the original “Teach Me How To Dougie” back in 2010 as well as a trio of influencers that add a modern flair to a hit. Did we mention that Tim Smith himself makes a cameo rapping about the property? Pure YouTube gold.

 

Raj Qsar at Agent 2021!

In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17, 2019 at Hard Rock Stadium in Miami Gardens, FL to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.

 

Our very own Raj Qsar will be speaking on the topic of ‘Personal Brand Building in the Age of Tech!’ To purchase your ticket to this event, please visit https://www.agent2021.com/

 

Personal Brand Building in the Age of Tech
With the rise of real estate tech, buyers can now browse and buy listings all online, without ever calling an agent. So how do you stand out as a Real Estate agent in the age of tech and show your value to prospective clients? We’ll hear from top producing agents on how to use today’s tools to skillfully build an online presence that inspires trust and positions yourself as an expert that will aid buyers in the home buying process.

 

Strategies from the Best Creators of Real Estate Listing Videos

Raj Qsar

The Boutique Real Estate Group | Brea, CA

When you watch Raj’s videos, you feel like you’re watching a mini film.  He includes actors and uses a professional video crew.  The goal of each film is not to show you every single little detail of the home, but to help you feel attached to the home by telling a story.  By the end of each listing video, you want to live the life of the actors in the video.  They’re luxurious and they’re adventurous.  EACH VIDEO GIVES YOU A SENSE OF WHAT LIFE COULD BE LIKE IN THE HOME.  This sets Raj apart.

 

September Activities in Orange County!

Summer may be coming to an end, but that doesn’t mean the fun has to!  Here is a list of activities happening throughout Orange County during the month of September! 

Via: Connie Lasley

 

Festival of Arts || Through Sept. 1
The show features the original artwork by 140 award-winning artists from
Orange County.
Time/Place: 650 Laguna Canyon Rd., Laguna Beach
Contact:  www.foapom.com

Pageant of the Masters || Through Sept. 1
Ninety minutes of tableaux vivants (“living pictures”), incredibly faithful re-
creations of classical and contemporary works of art, with real people
posing to look exactly like their counterparts in the original pieces.
Time/Place: 650 Laguna Canyon Rd., Laguna Beach
Contact:  www.foapom.com

Huntington Beach Concert Band Summer Series || Through Sept. 2
Sundays. Bring out your lawn chairs, blankets, and picnic blankets for this
HB tradition. The HB Concert Band hosts a free eleven-week series
featuring various music groups, like concert bands, Latin bands, and hot
swinging big bands.
Time/Place: 5pm / Thomas Ridley Central Park Bandstand
Contact: 714-891-6856 /  www.hbconcertband.org

Dana Point Concerts in the Park || Through Sept. 12
Sundays. A Spirit Garden will be available to purchase alcoholic drinks with
the proceeds benefiting the 5th Marine Regiment Support Group. BBQ food
items will be for available for purchase and the proceeds will benefit the
Dana Point Veterans of Foreign Wars Post 9934.
Time/Place: 3-6pm / Sea Terrace Park: 33501 Niguel Road
Contact: 949-248-3530 /  www.danapoint.org

La Habra Movies in the Park || Through Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday
nights.  Participants should bring their own lawn chairs and blankets and
can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact:  www.lahabracity.com

Hyatt Regency Newport Beach Summer Concert Series || Through Oct. 12
Fridays. Another incredible summer filled with world-class music, fine wine
and dining at the intimate Back Bay Amphitheatre of the Hyatt Regency
Newport Beach.
Time/Place: 7pm / 1107 Jamboree Road
Contact:  http://series.hyattconcerts.com

International Street Fair || Aug. 31-Sept. 2
International foods, crafts, folk dancing and music. Many different ethnic
foods and costume. The Street Fair has become known for the variety of
food reflecting cuisine from around the world. Food, drink, entertainment
and crafts provided.
Time/Place: Fri 5-10pm, Sat & Sun 10am-10pm / Orange Plaza
Contact:  www.orangestreetfair.org

Tall Ships Festival || Sept. 7-9
Live music, art shows and a variety of tasty food. Interactive living-history
encampments including blacksmiths, scrimshaw artists, and the infamous
Port Royal Privateers are sure to entertain and amaze guests of all ages
and are not to be missed. Explore the historic tallships and listen to the
crew share tails of life at sea.
Time/Place: Dana Point Harbor / Ocean Institute
Contact:  www.ocean-institute.org

Friday Fall Flicks || Sept. 7 & 21
Seating is on a grassy field. Bring a blanket or low chair, so you don’t
obstruct viewing. Dress warmly as it may cool down once the sun sets.
Please, no pets, smoking or alcohol. Snacks will be available for purchase.
Time/Place: 7-9pm / Marina Hills Park, Laguna Niguel
Contact: 949-425-5100 /  www.cityoflagunaniguel.org

Dana Point Lobster Fest || Sept. 8
Monarch Beach Sunrise Rotary Club’s Dana Point Lobster Fest. Enjoy
gourmet appetizers, no-host bar, fresh east coast lobster, smoked tri-tip
steak, desserts, live music and dancing.
Time/Place: 4-10pm / Doheny State Beach
Contact:  www.danapointlobsterfest.org

Ballet Repertory Theatre’s Fall Festival || Sept. 8-9
Discover a riveting new contemporary piece by Ballet West Guest
Choreographer Christopher Sellars, enjoy the classic beauty of Swan Lake
Act II, and delight in the exuberance of Expressions, a company creation.
Time/Place: Golden West College Theater, Huntington Beach
Contact: 714-895-8150 /  www.gwctheater.com

Heroes Day Event || Sept. 9
The City of Lake Forest is honoring local heroes who made the ultimate
sacrifice by naming the ball fields at Heroes Park in their honor. The
ceremonies will feature the OCSD Mounted Honor Guard, two OCSD
helicopters and more.
Time/Place: 10am-12pm / Heroes Park
Contact:  www.lakeforestca.gov

Oktoberfest Small Breed Dog Races || Sept. 9-23
Sundays. Come see these small dogs race to the finish line during. Arrive
early and stay for lunch on their dog friendly patio.
Time/Place: 3-4pm / Old World Village, Huntington Beach
Contact: 714-895-8020 /  www.oldworld.ws

Huntington Beach Oktoberfest || Sept. 9-Oct. 28
Every Wednesday through Sunday. Sample Imported German Beers,
Bratwurst, Rotisserie Chicken, Hamburgers, Pork Sandwiches, Strudel,
Pretzels & more.
Time/Place: Old World Festival Hall
Contact:  www.oldworld.ws

Patriot Day Remembrance Ceremony || Sept. 11
Join the City of Rancho Santa Margarita as we pay tribute to those who lost
their lives on September 11, 2001, and observe the National Day of Service
and Remembrance.
Time/Place: 5:30-6pm / Civic Center Plaza, RSM
Contact:  www.cityofrsm.org

Orange County Craft Beer Festival || Sept. 15
This year there will be over 100 breweries serving over 250 craft & import
beers plus awesome food, live entertainment, beer seminars, all at the best
location in Orange County.
Time/Place: 1-4pm / Lake View Park, Orange
Contact:  www.ocbrewhaha.com

Coastal Clean Up Day || Sept. 15
Join us at Doheny to participate in one of the largest volunteer events in the
world as volunteers from up and down the coast join together to remove
trash from our beaches and waterways.
Time/Place: 9am-12pm / Capo Beach Park, Dana Point
Contact:  www.danapointchamber.com

Hometown Heroes Concert || Sept. 15
The concert will be honoring and celebrating La Palma’s own Hometown
Heroes –veterans, active serving military, police and fire personnel for their
tireless service.
Time/Place: 5-7pm / La Palma Central Park
Contact:  www.cityoflapalma.org

Dozynki Harvest Festival || Sept. 15-16
Celebrating Polish culture with food, music dancing and exhibits. Dozynki is
a celebration of thanksgiving after a bountiful harvest that dates back to
16th century Poland. Polish folk dancers in traditional costumes plus
delicious polish food such as freshly prepared stuffed cabbage, traditional
pierogi, authentic Polska Kielbasa and Polish beer.
Time/Place: Pope John Paul II Polish Center, Yorba Linda
Contact: 714-996-8161 /  www.polishcenter.org

Fiestas Patrias Festival and Parade || Sept. 15-16
Celebrates Santa Ana's vibrant Mexican culture with a parade, beer
garden, performers each night, delicious food, vendors, interactive
activities, and exciting carnival rides.
Time/Place: 12-10pm / Santa Ana Civic Stadium
Contact:  www.gandcproductions.com/FiestasPatrias

Balboa Island Carnival/Taste of the Island || Sept. 16
Family Fun, Games, Bungee Jump, Great Food, Pie-Eating Contest, DJ
Music, Wine & Beer Garden, Fashion Walk.
Time/Place: 1-5pm / Marine Avenue
Contact:  www.visitnewportbeach.com

Senior Expo || Sept. 21
Enjoy Life, Be Healthy and Plan for the Future. Raffles, Door Prizes, Health
Screenings, 30+ vendors.
Time/Place: 9am-12pm / 24602 Aliso Creek Road, Laguna Niguel
Contact: 949-425-5151 /  www.cityoflagunaniguel.org

Lions Club Fish Fry & Carnival || Sept. 21-23
Features a parade, carnival, food and car show in Fairview Park. The Fish
Fry is presented to help raise money for local schools, clubs, and other
organizations in the community. Event includes, fish fry, raffle, baby contest
carnival and rides.
Time/Place: Fri 5-9pm, Sat & Sun 12-9pm / Fairview Park, Costa Mesa
Contact:  www.cmnhlions.com

St. NorbertFest || Sept. 21-23
The annual St. Norbertfest (formerly Oktoberfest) continues to grow and
helps to build the parish, school, and the Orange community. There will be
great food, fun games, raffles, exciting rides and awesome entertainment
for everyone.
Time/Place: St. Norbert Catholic Church, Orange
Contact: 714-637-4360 /  www.stnorbertchurch.org

Anaheim Craft and Vintage Fair || Sept. 22
One of a kind handmade items from local crafters. No multi-tiered
marketers. Real art and handmade items! Attention foodies! Food will be
sold, including handmade Eastern European favorites, baked goods and
homemade jam!
Time/Place: 9am-4pm / Annunciation Byzantine Catholic Church, Anaheim
Contact: 714-533-6292 /  www.annunciationbyzantine.org

Cruisin’ For A Cure Car Show || Sept. 22
The world’s largest one day car show dedicated to helping find a cure for
Prostate Cancer. Live music, food and vendors.
Time/Place: 6am-4pm / OC Fair and Expo Center, Costa Mesa
Contact: 949-353-7353 /  www.cruisinforacure.com

J.F. Shea Therapeutic Riding Center Annual BBQ and Family Faire || Sept. 22
Traditional family barbecue in a casual setting featuring live country
western entertainment, activities for children, live and silent auctions and
riding demonstrations.
Time/Place: 4pm / 26284 Oso Road, San Juan Capistrano
Contact: 949-240-8441 /  www.sheacenter.org

Irvine Global Village Festival || Sept. 22
Featuring more than 100 performances representing cultures from around
the world; international cuisine; kids’ crafts and activities; cultural and
religious exhibits; and an international marketplace.
Time/Place: 10am-6pm / Orange County Great Park
Contact: 949-724-6606 /  www.irvinefestival.org

Lantern District Classic Car & Motorcycle Show || Sept. 23
This event is free to the public and will feature hundreds of custom and
classic cars, a motorcycle display, awards, great entertainment, food and
more! Come for the cars, stay for the great dining and shopping!
Time/Place: 10am-3pm / Dana Point Lantern District
Contact: 949-496-1555 /  www.danapointchamber.com

Race for the Cure Orange County || Sept. 23
Susan G. Komen Orange County’s signature fundraising event to provide
local breast health services and fund national breast cancer research.
Time/Place: 6:30am-12pm / Fashion Island, Newport Beach
Contact: 714-957-9157 x26 /  www.komenoc.org/race

Ohana Fest || Sept. 28-29
Craft beer, wine, signature cocktails, as well as artisan food options from
local restaurants and food trucks will be available all-day long. Ohana will
donate a portion of proceeds to the San Onofre Parks Foundation.
Time/Place: 12-10pm / Doheny State Beach, Dana Point
Contact:  www.ohanafest.com

Battle of the Bands || Sept. 29
Brian Young and the Blues Band Blues Racket Band. Enjoy food from local
restaurants – included with ticket Sip beer, wine and spirits. Win great
prizes in our raffle Support the Ocean Institute in a silent auction.
Time/Place: 5-9pm / Ocean Institute, Dana Point
Contact:  www.sanddollarguild.org/tickets

Taste of Lake Forest || Sept. 29
The Taste of Lake Forest is a great opportunity for Lake Forest restaurants
to promote their unique cuisine to the local and surrounding communities.
Time/Place: 12-3pm / Foothill Ranch Towne Centre Food Festival
Contact: 949-461-3567 /  www.lakeforestbusiness.com

San Juan Capistrano Greek Festival || Sept. 29-30
Greek food, live Greek music and dancing, shopping at the Greek bazaar,
kid friendly activities and exhibits featuring Byzantine icons and traditional
Greek costumes.
Time/Place: 11am-10pm / SJC Community Center
Contact:  www.sjcgreekfest.org

Orange County Children’s Book Festival || Sept. 30
Authors, illustrators, booksellers, animals, storytellers, costumed
characters, train rides, crafts, food and entertainment and much more.
Time/Place: 9:30am-4pm / Orange Coast College, Costa Mesa
Contact: 714-838-4528 /  www.kidsbookfestival.com

2018’s Best Real Estate Slogans & Taglines

When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in 4 words or less?

The amazingly talented agents, teams, and brokerages on this list have…

That’s why we chose them as having the best real estate slogans and taglines for 2018.

 

The Boutique Real Estate

1.“Our Passion is People, What’s Yours?”

The Boutique Real Estate Group

Another Los Angeles startup, Raj Qsar’s the Boutique has competitors that might make lesser brokers run for the hills. (Just not the Beverly Hills).

In order to help his brokerage stand out, Raj focused on branding that is friendly, and accessible, but still ticks all the boxes that well heeled homeowner’s and buyers need from their agents.

Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.

 

Town and Country Real Estate The Hamptons

2. “The Power of Deep Roots”

Town and Country Real Estate The Hamptons

Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.

That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.

On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store… That means a softer edge than the hard charging Manhattan real estate cliche makes perfect sense here.

That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom”. It manages to bring together business acumen and the laid back vibe a beach town offers vacationers.

Halstead

3. “Move to What Moves You”

Halstead
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the ‘Our Agent of Change Will Move You” tagline in our featured image to ‘Move What Moves You” it’s abundantly clear that Halstead too the time, energy, and money to build a brand that will last as long as Halstead has.

With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second instagram worthy cool that characterizes so many great brands today.

Halton Pardee+ Partners

4. ‘We Are Life Changers”

Halton Pardee+ Partners

Having risen from a humble background to become the number one sales team in Los Angeles, and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.

That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life then counsel them on getting a great new place to live?

New Story

5. “A home changes everything”

New Story 
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.

With support from Docusign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.

Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelter…

Better Homes & Gardens Real Estate

6. “Expect Better”

Better Homes & Gardens Real Estate

Sadly when it comes to real estate the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.

“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just okay experiences with other brokerages. What if your real estate experience could have been ever better?

Dolly lenz

7.“Client Focused. Results Driven.™”

Dolly lenz 
In the world of New York City real estate, Dolly lenz stands alone. Sure, there are a ton of “million dollar” brokers strutting down Park Avenue staring at their iphones, but Dolly Lenz has been doing it longer and better than all of them.

As you might imagine, here real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients, as well as their passion for closing. No easy feat, especially in 4 short words.

Ben Cabellero homesusa.com

8.“Realtor Marketing for Homebuilders Made Easy”

Ben Cabellero homesusa.com

When your market is multi billion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.

Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service, that’s easy is an offer almost too good to resist.

This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the Guinness book of world records for most homes sold in one year; and astonishing 3,556 homes closed last year!

 

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