Real estate agents make movies to sell mansions as traditional home tours become obsolete

via Financial Express

In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.

Home-tour

It’s not easy to sell houses. In a  market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.

So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.

The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.

People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.

The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.

Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.

Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.

Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.

July Events at Pavilion Park | The Boutique Real Estate Group | Michele Chiu

COOKING DEMO | Ode to the BurgerUnleash your inner chef. The theme of this month’s cooking class will be Ode to the Burger. Perfect for cooks of all levels. July 5 10:30am-12:00pm
YOGA IN THE PARK | Self NavigationYoga and meditation that will focus on self navigation. Perfect for beginner and intermediate yogis. July 12 9:00-10:15am
FRIDAY NIGHT HAPPENINGS | Honky Tonk NightCountry music is about storytelling. Join us for a night of music in the great southern tradition, by the Freightshakers. Plus a convoy of food trucks, including GD Bro Burger, Bear Flag Fish Co., the Viking Truck, and Drive Me Cookie. And pottery demonstrations. July 18 6:00-9:00pm
YOGA IN THE PARK | Strength and SoftnessYoga and meditation that will focus on strength and softness. Perfect for beginner and intermediate yogis. July 19 9:00-10:15am
GARDEN WORKSHOP | Surviving the Summer HeatThe heat of summer can take a toll on gardens and gardeners. Discussion to include irrigation techniques, how to operate irrigation timers, water conservation, runoff friendly hardscape, and the benefits of mulching. July 19 10:30-11:30am
YOGA IN THE PARK | Creating SpaceYoga and meditation that will focus on creating space. Perfect for beginner and intermediate yogis. July 26 9:00-10:15am
Please register in advance for Cooking Demos, Garden Workshops and Yoga Classes.
 For More Information on These Events Please Email Michele.Chiu@TheBoutiqueRE.com
 Connect with Michele Chiu.Events sponsored by Great Park Neighborhoods.

The Digital ROI in Real Estate According to Raj Qsar

An Interview with Raj Qsar Posted by Farah Ahmed with Docusign

June 3, 2014

The Boutique Real Estate Group

 

An evangelist for digital and social media, Raj Qsar embodies the future of real estate. After 18 years of successful leadership in the industry, Raj strives to inspire realtors to embrace the digital wave. As owner and broker of The Boutique Real Estate Group, he was recognized as one of the Top 100 Most Influential Real Estate Leaders for 2013 by Inman News. Beta Brokerage also highlighted The Boutique Real Estate Group among the 2014 Next Generation Real Estate Brokerages.

We recently chatted with Raj to discover how Digital Transaction Management (DTM) and mobile impact ROI and customer experience.

Let’s talk about ROI. How does DTM and subsequent mobile integrations impact your business results?

To start, we extend our tech savvy to both clients and employees. Digital forms are the foundation of everyone’s experience. DTM molds perfectly to our culture!

I do relish the peace-of-mind afforded by DocuSign for Mobile. With the ability to belocation-independent: you carry your business wherever you go. Successful realtors understand that business runs on the fly, 24/7. With DTM and mobile, we can connect and share relevant information through a single streamlined system.

Thankfully, DTM also minimizes loose e-mail threads and phone calls since everyone involved in the transaction is actually involved in the workflow. Now that is peace-of-mind in action!

How are your customers reacting to DTM?

Digital business has been revolutionary for all parties, but particularly for clients. Previously, closing deals forced endless time and travel that infringed upon everyone’s valuable time. Before realtors had to trek 25 miles round-trip just to sign a single document, and then scan and e-mail the same document to other parties involved in the transaction. DTM has since stripped away this insanity.

Furthermore, it’s a purely intuitive function that anyone can use. Here’s a wild story: I had an offer for a property needing signature. I left a phone message with a client and indicated that we’d discuss and DocuSign later. A short while later, I return to find the offer DocuSigned and ready to go. I was utterly baffled; my client was 85 years old. Apparently, she went online and downloaded DocuSign herself to sign the offer letter. It was just that easy!

How do you see DTM influencing real estate professionals?

In order to be a leader in this industry, real estate professionals have to digitize the experience for both their clients and their teams. They will quickly see the value in social media and communicating with their clients on Twitter or Facebook.

Specifically to DocuSign, the Transaction Rooms will soon be a standard for realtors in managing a fast-paced, transparent and results-oriented practice. It’s quick to integrate and train employees, and it’s a natural boon to customers.

DTM reinforces our values. Clients come first and foremost, and with DTM and mobile we respect their time. For those without DTM, ask yourself “why should your clients run around for you?”

The answer is clear: no one should run around, especially clients.

Looking to the near future, what trends do you think realtors and brokers should keep in mind?

I definitely have three in mind:

  1. Location Independence – Regardless of location, both clients and realtors should have the opportunity to square away business with their feet in the sand and a mobile device in their lap. Likewise, clients have busy lives that stress the importance of mobility. Paper should not dictate clients’ schedules.
  2. Transaction Transparency – Everyone involved in the transaction should be involved in the document workflow. It is vital to loop in everyone from lenders, home inspectors all the way to escrow and home insurance. There is no reason to send countless e-mails that are stuffed with PDFs when you can invite everyone to a single transaction.
  3. Increased Compliance – Instant audit trails enable clean compliance, which is truly imperative as regulations become more stringent. For California, it is essential that all transaction documents are transparent and audit-friendly in order to comply with RE540.

Many thanks to Raj for sharing his snapshot of a fully digital Real Estate group! We hope it inspires realtors consider DTM and learn about DocuSign for Mobile.

How do you think DTM is impacting the real estate industry? Leave your thoughts in the comments below.

Don’t hesitate to connect with Raj on TwitterFacebookLinkedIn, and YouTube

Check out Boutique Real Estate Group to learn more!

Link back to original article here.

Laguna Beach | The Boutique Real Estate Group | Chris Kwon

Laguna Beach Lifeguard Tower

Laguna Beach is like no other place in Orange County. Take a moment and soak this in. The landscape, culture, people and the colors (ohhh the colors), makes it even hard to compare even to it’s neighboring cities. Even the scent of the ocean is different. The people of Laguna Beach know what I’m talking about, so this may be a odd concept to picture if you’ve never been here before.

But for those of you that live here and had to narrow down the best thing that this city has to offer, what would it be? Would it be the effect that the cool crisp air has across your skin as you open up the door for the first time in the morning? Or what about the grains of sand in between you toes as you walk along the beach? Maybe it’s the sound of the splashing waves as they hit the shore?

For me Laguna Beach is like a botanical garden. So alive, surrounded by diversity as every element changes so subtly. A collection of organic specimens that thrive and flow freely like a poem in harmony. Nothing ever stays the same but nothing really ever changes either.

So have I done it? Have I lost you in translation? Good, because this is the essence that makes Laguna Beach so unique and abstract. Everything that this city has to offer culminates to understanding this concept. But to understand this, you have to come and experience it for yourself. Your path might be different but you will all end up in the same place. You will understand that magnificence is a word that falls short in describing this city and all that it has to offer.

For a private home tour of Laguna Beach please contact Chris Kwon at Chris.Kwon@TheBoutiqueRE.com

Laguna Beach, Ca

Family Easter Activities in Orange County| The Boutique Real Estate Group | Erica Boisvert

easter

Photo Credit: holidays.co.uk

Easter Egg Hunt at the Fullerton YMCA– April 12 from 11am to 2pm at Fullerton YMCA *FREE* More info at: http://bit,ly+/1lrkImB

2014 Egg-Stravaganza at Disneyland- April 10-April 20 (Park Hours.) Search for special hidden “eggs” themed to Disney characters at Disneyland Park and Disney’s California Adventure Park. Have fun exploring the parks hunting for “eggs” that portray Disney Characters! Record your discoveries by placing the corresponding sticker on the specialty themed Egg-Stravaganza map to represent that location. Maps and stickers can be purchased for $4.95, at select merchandise locations. More info at: http://bit.ly/QIGOH2

Easter Egg-Stravaganza at Irvine Park- March 29-April 19 (schedules times.) Held in the Locomotive Loop just behind the train station. You can hunt for eggs, meet the Easter Bunny and enjoy all of the other amenities of Irvine Park. (Bike rentals, wheel boats, etc.) More info (and coupons!) at : http://bit.ly//1pVRhsS

Easter Bunny Activities at South Coast Plaza- March 28-April 19. Ride the carousel, makes crafts and take pictures with the Easter Bunny! More info at: http://bit.ly.1gqUxqO

Easter Egg Hunt at Laguna Hills Community Center- April 12 from 10am-11am. Join Mr. Bunny and friends for some springtime adventure like crafts, an egg hunt, and pictures. More infor at http://bit.ly/1fOUF3Z

Easter Egg Hunt and Family Fun Day in Huntington Beach- April 19 from 9am-2pm. Bring the whole family for live music, games, vendors, photos with the Easter Bunny, face painting, and the popular Easter Hunt. More info at: http://bit.ly/1k3SdOk

Celebrate Easter at Newport Dunes’ Waterfront Resort- April 19 and April 20 (check scheduled times.) A twenty-two year tradition of sand, Easter egg hunting and the Easter Bunny! More info at: http://bit.ly/1h8oiCK

SpEGGtacular Easter in Yorba Linda- April 12 at 9am. 5th Annual Royal Riders Pony Club SpEGGtacular Charity Event. All proceeds will be donated to The Shauna Ann Stuewe Foundation. Ponies, puppies, Easter egg hunt AND Charity? Winner!! More info at: http://bit.ly/PqC7jT

easter3Photo Credit: lovethispic.com

 

Are you prepared for the big one?

Are you prepared for the big one?

By:  Melissa Sims | The Boutique Real Estate Group | @MelissaSimsOC

I am not a California native. I came to California in 1986 for my father’s career. We moved to Arcadia in the middle of one of the hottest summers on record. Coming from Wisconsin, we were not prepared for the heat. Nor, would I learn, were we prepared for earthquakes. I still remember very vividly where I was when the 1987 5.9 Whittier Narrows earthquake hit. I was getting ready for school… out of nowhere, dishes were flying out of cabinets and the floor was seemingly gone beneath my feet. My mother grabbed my sister and I and we all ran outside. I wish I could find words to appropriately explain what I saw…the earth was flipping, side-to-side. Earthquake, you say, mom? What’s that? I was only 7 at the time, and coming from the other side of the country, we never spoke of such things. Tornados? All the time. Needless to say, we were ill prepared – no extra water or canned food on hand, no extra clothing, batteries, blankets…nada. It was a very serious quake, with several deaths and many homes destroyed.

Fast forward 7 years, we are living near Northridge, CA. We must have had a knack to follow where the next big earthquake would be. My mother and I were living alone in a condo, on top of a subterranean parking garage. I was awoken at 4:31 am by being physically thrown out of my bed onto the floor. I looked up and saw a huge free-standing mirror about to crash over me…instinct told me to roll under my bed while the mirror shattered where I had just lain. The intense noise, not just the shaking, is what was so terrifying about this quake – I screamed the entire time, as did my mother, neither of us hearing anything from the other. As we got our bearings and cautiously went downstairs, we had no idea what had happened. How big was that? Is there power anywhere (not here, obviously)? As we scrambled in the dark, I am still thankful that my mom had just recently decided it was time for an ‘earthquake kit.’ We had water, food, blankets, a flashlight, radio and extra batteries. We sat in our doorway for probably close to 3 hours, listening to the battery-powered radio in the dark, trying to find out how bad the quake was, getting tossed over and over with aftershocks. We stayed in the house for over a week with no power or clean water, until the fire department finally made its way to us. To let us know that we couldn’t stay. While the Northridge quake was a 6.7, the ground acceleration of that quake was one of the highest ever recorded in an urban area, making it feel more like a quake in the 7.5 range.

Looking back on both quakes, I am so thankful that we were more prepared for the second quake. Nothing can prepare you, really, for the disorienting feeling of having the earth beneath you come to life, and rock your senses silly. After this most recent La Habra quake, we are reminded yet again that we live in ‘earthquake country’ and most of us are embarrassingly unprepared for the aftermath of a good shake.

seismograph

Here are some tips for an effective earthquake kit. Some things to remember: you may not have access to water, electricity or emergency services for a few days, if not more.

1. Water. The single most important item you’ll need. Another option: steri pen. Will sterilize water from any source. You’ll need at least one gallon per day per person in your house.

2. Food – canned food (don’t forget an opener), boxed food that has a long shelf life. Pastas, canned tuna, canned vegetables, etcetera. Camping food is another good option.

3. Camp stove and fuel, along with utensils.

4. Whistle, in case of need for rescuers.

5. Extra set of clothing & shoes.

6. Emergency cash, in small denominations

7. Tool kit (to turn off gas/water)

8. Copies of your vital documents.

9. Tarp, plastic bags – in case of rain. Or, if preferred, a tent.

10. Toiletries.

11. Toys – if you have kids

12. Lanterns, flashlights & batteries.

13. Portable radio – don’t think your cell phone will work. You need the good ol’ fashioned antenna radio.

14. Solar panel for charging any items that might still work.

15. Portable power generator. There are solar versions out there as well. Most generators run on gas, and if there is a main break at your local station, no-can-do. There are other personal preference items you can bring, of course, but try to make your kit as accessible as possible. It should be in a waterproof container, easily accessed OUTSIDE. Do not keep it in your garage – you’ll probably not be able to access it if the damage is severe.

Nothing, like I said, will prepare you for the moment a large earthquake hits. The fear and adrenaline are intense and the disorientation is dumbfounding. But, your preparedness for the moments right after a quake can make the comforts of home enough to get you through mother nature’s moody behavior.

To connect with Melissa Sims please email her at Melissa.Sims@TheBoutiqueRE.com

Apple To Release Larger iPhone 6 in September

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Apple is to release its newest iPhone in September, with higher resolution and bigger screens, a report said Friday, its latest salvo in the smartphone wars where it has lost global market share to rivals such as Samsung.

The new handset, expected to be called the iPhone 6, is to come in two versions with a 4.7- or 5.5-inch screen, both bigger than the current four-inch panel, the respected Nikkei business daily said, without citing sources.

US-based Apple is ordering its higher-resolution liquid crystal display screens from Japanese electronics giant Sharp, Japan Display and South Korea’s LG Display, it added.

Apple released the iPhone 5 in September 2012 and newer versions in the series last year.

A Japan-based spokesman for the California tech giant could not be immediately reached for comment on the Nikkei report, which was widely picked up by a string of technology news websites.

The Nikkei story comes after Taiwan’s Commercial Times said this month that Taiwan Semiconductor Manufacturing Co. had started producing chips for the next iPhone.

That news fed rumours that Apple is reducing its reliance for parts on South Korean giant Samsung, its main competitor in the mobile phone market and a bitter rival with which it is contesting several copyright court battles globally.

Samsung in February unveiled its new flagship Galaxy S5 smartphone armed with a fingerprint scanner and a built-in heart rate sensor, as it tries to cement its leadership of the multibillion-dollar market.

However, the South Korean giant voiced annoyance after domestic telecoms operators released its latest smartphone ahead of schedule in order to dodge sales restrictions imposed by regulators. The world’s biggest mobile phone maker had planned a worldwide debut of the Galaxy S5 on April 11.

Samsung made about 30% of all smartphones sold globally last year, nearly twice the share of Apple.

A survey by International Data Corporation (IDC) last month said Google’s Android system — used by Samsung among others — extended its gains over Apple’s iPhone in the last quarter of 2013, and Windows Phone grabbed the number three market position.

But other challengers are moving up the ranks with Taiwan’s HTC Corp. having launched an update of its HTC One smartphone while Sony has seen strong sales of its Xperia offering.

Global shipments of smartphones last year topped a billion for the first time, up 38.4% from the 725.3 million shipped in 2012.

Apple, however, had the lowest year-on-year increase of all major smartphone makers even though its 5s and 5c models were available in more countries, according to IDC.

While record iPhone and iPad sales pushed Apple’s fourth-quarter revenue to a new high investors have been concerned over weaker profits in fierce mobile gadget markets.

The California-based tech giant reported net income of $13.1 billion US on revenue of $57.6 billion in the quarter that ended December 28, helped by selling 51 million iPhones.

The profit was the same as Apple reported in the same quarter a year earlier when its revenue was $54.5 billion.

The firm is leaning on the potentially huge Chinese market as its looks to power future growth.

In January, that goal got a boost as China Mobile, the country’s biggest wireless provider, started selling the iPhone to millions of customers nationwide, ending a six-year wait in a crucial market.

China Mobile has a 760 million-strong customer base and its plans to roll out the world’s largest 4G (fourth generation) network have both companies forecasting a fruitful union.

A Sharp spokeswoman declined to comment on the Nikkei report Friday, as the company’s Tokyo-listed shares rose 1.63%, outpacing a 0.5% increase in the broader market.

 

Our Story | The Boutique Real Estate Group | www.TheBoutiqueRE.com

http://TheBoutiqueRE.com 949-612-2535 #tbregourstory
The Boutique Real Estate Group is a boutique real estate brokerage headquartered in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services and is set to open their 2nd office in the beach city of Corona Del Mar in Newport Beach. Raj Qsar, Principal & Owner has created a culture that spurs collaboration, technology and social media with a unique marketing approach.

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Our story goes a little something like this… Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying process. The Boutique Real Estate Group has invested heavily in bringing all aspects of the real estate experience completely in-house. From design, staging, photography, cinematography and social media to technology, internet optimization & cloud based transaction management. This not only provides them complete control of the design, marketing & technology of luxury real estate but also gives them the look & feel of a true boutique marketing agency. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.

Most recently The Boutique Real Estate Group has been recognized as the 2014 Next Generation Real Estate Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting. Raj Qsar & Jeremy Lehman, The Boutique’s CTO have both been recognized as Inman News Top 100 Most influential Real Estate Leaders for their work & dedication to raising the bar in the Real Estate industry. And their #GoodbyeHello video was named Top 20 Real Estate Videos in the USA in 2013.

Look for their new office in the beach city of Corona Del Mar in Newport Beach as they launch into the Coastal Orange County Real Estate Market in 2014.

The Boutique Real Estate Group
http://TheBoutiqueRE.com
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Save The Date | Tuesday May 6th | Educational Dinner

Join industry experts as they talk shop about the way our economy is changing. Meet Morris Boladian from CML Wealth Management, Allycyn Bennett from United American Mortgage Company and Raj Qsar from The Boutique Real Estate Group. Tuesday Evening May 6th at The Summit House Restaurant in Fullerton.  Please RSVP to Lisa Ortega at 714.494.2460 or LisaO@CMLwealth.com

 

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What NOT to do when trying to qualify for a home loan | The Boutique Real Estate Group

We get so caught up in the moment!   Is there granite on the kitchen counters?  Is the master bedroom big enough?  Is there grass in the backyard for our dog?  And we have not even closed escrow yet and we are shopping for furniture, buying new cars and opening up new credit cards to fill the new house!  YIKES!!!

Here are some helpful tips on what NOT to do when buying a new home or when you are trying to qualify for that new mortgage…

1) Do not open, close, or extend credit lines/limits once you are formally in escrow.

2) Refrain from having any inquiries to your credit 90 days in advance of applying for a mortgage as all inquiries must be explained to the lender in writing and all inquiries reduce the borrower’s credit scores.

3) Since you must disclose all new accounts that are opened during the escrow period, it is important to not open any new trade lines during the entire escrow period. Only after the loan is recorded, is it “safe” to open a new account or extend the credit limit on an existing account.

4) To play it safe, discuss your debt ratios with the loan officer to see if making any type of a purchase will negatively impact your ability to qualify for the loan.

5) Most appliances, furniture, and decor purchases are larger than normal purchases so it is safer to refrain from doing this until the loan is recorded.

6) Please note that lenders typically run an additional credit report before the loan funds. The intent is to see if there is any new debt that now appears. All new debts must be re-evaluated and explained and this may have a negative impact on the borrower’s ability to qualify.

For more info on the right loan for you please call Allycyn Bennett at United American Mortgage Company at 949-717-7290 or email her at abennett@uamco.com

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