I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.
Here are a few Insta Tips to keep in mind for 2018:
1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.
2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.
3. You can now follow hashtags! How cool is that? Ours is #tbreg
👉This can give you some major insight into who is using the same hashtags as you but can also gain more of a hyperlocal following or even search for hashtags in another language. 🇨🇳🇪🇸🇷🇺
4. Geotagging & tagging major/viral accounts also is a huge way to drive traffic to your account and collaborate with other grammers.
5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.
6. Please please please make sure your profile is completely filled out!
7. A few cool apps to help you manage your page include VSCO (great filtering app), PLANN (great for watching analytics and keep up with hashtags & best times to post) and Photoshop Fix (for sizing and filtering your photos).
8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.
9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!
10. Who is stalking your account? Shoot me an email and I will show you who!! 😜
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets
Inclusions and Ranking (Subjective Data)
Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:
• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)
With that being said, let’s get into the top list! Enjoy!
#10: The Boutique Real Estate Group
“Inspired by purpose, driven by passion”; that’s a motto we definitely want to hear from a real estate brokerage company. The Boutique Real Estate Group knows how to engage their followers on social media as they provide luxurious and dreamy photos of property interiors and exteriors.
The inspiration for this new position came from Raj Qsar’s father-in-law, a savvy business owner
The Boutique Real Estate Group has added a “Goodwill Ambassador” to its team.
Ambassador’s “sole purpose is to spread goodwill to everyone he meets.”
The Boutique Real Estate Group has added another person to its team, and it’s not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a “Goodwill Ambassador,” a person whose only job is to spread positivity wherever he goes.
The inspiration for this new position came from Qsar’s father-in-law, who has owned a commercial cleaning company for more than 35 years.
“The idea came from him and his good friend,” Qsar said. “They are in the soap business where they sell soap to restaurants.”
“His friend would always eat at restaurants and comment on how beautiful the silverware and stemware looked,” he added. “So after some time, he designated him as his goodwill ambassador.”
When thinking of the perfect person to take on this role, Qsar says he immediately thought of Chuck Underwood, a close family friend who recently listed his home through The Boutique.
“We recently sold his home in Orange County and found him a gorgeous new home,” he says. “Throughout the process, he fell in love with The Boutique and was so impressed by how we operated our brokerage and the way we marketed his home.”
Beyond his newfound passion for the brokerage, Qsar says Underwood’s experience as a business owner along with his wide network of friends, associates and colleagues make him the perfect person to extend The Boutique’s reach beyond the immediate community.
“I can’t think of a more qualified person for the job,” wrote one commenter. “Congrats, Chuck!”
Underwood will take on a number of projects, the first of which is attending a build day with Giveback Homes on June 3, and taking on the hosting duties for the brokerage’s new office opening in Brea, California, and all of the festivities surrounding that event.
Underwood says he was “a bit intimidated” when Qsar came to him with the idea, but he knew he had the chops to take on ambassador duties.
“The Boutique is such a powerhouse brand in the Orange County real estate market, but I knew that with my outgoing personality, dedication, drive and true enthusiasm I could get the job done for The Boutique,” he says.
“It means I have a weight on my shoulders and am determined to spread goodwill to everyone I meet every single day,” Underwood added.
Although Underwood is barely a week into this new position, Qsar says they’re planning to expand the program to include additional ambassadors.
“Yes, of course,” he says excitedly of adding more ambassadors. “We already have a waiting list of three prime individuals who have applied for the position.”
For more information the the Goodwill Ambassador program or to learn more about The Boutique please visit www.JoinTheBoutique.com
The term “chef’s kitchen” gets thrown around in real estate listings, but it can mean a lot different things. Whatever your definition, the culinary playground at 22750 Hidden Hills Rd in Yorba Linda, CA doesn’t disappoint. This home’s kitchen was designed by its owner, Carlito Jocson, the executive chef for Yard House Restaurants.
We asked Jocson to dish his home’s kitchen secrets. Here are 5 features we love.
We’ve all been there: stirring a boiling pot when you realize you need to add something from the fridge. With refrigerator drawers in his kitchen island, Jocson has quick access to common ingredients. No fishing for things in the back of the main refrigerator — the essentials are an arm’s length away.
Wine staging area
A mini wine fridge is a common amenity in luxury homes, but Jocson uses his as a staging area. The main course is downstairs: a temperature-controlled, 1,200-bottle room.
Jocson brings up what he needs to chill for the next meal or two, making his wine decisions before he starts cooking. This is both a time-saver and great way to ensure your meal and wine pair well.
Open shelving has been trendy for a while, but Jocson doesn’t worry about pretty displays. He’s a functionalist, stacking dishes so they’re easy to grab, like in a commercial kitchen. Plating is an important final step in meal-prep, and this kitchen makes it easy.
According to Jocson, chefs love good flow. He wanted his space to feel more like a tasting kitchen, with ample counter space and a breakfast bar with barstools.
Jocson says there’s room to cook for 50 people (he did so last Christmas), and four to six people can sample the food while he’s cooking.
We couldn’t help admiring Jocson’s huge outdoor kitchen. But, this space isn’t just about the grill. A Wok Range, pizza oven, sink and ample counter space allow him to prep, cook and plate a meal without having to step inside.
Like what you see? Jocson’s kitchen is just one selling point of his $8.68 million Yorba Linda listing. (Check out the master bedroom overlooking the pool. The walls disappear, so you can jump out of bed into the deep end!)
Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and realtors are all on social media.
Below is a list of amazing real estate social media accounts! Click on the buttons below to skip to your favourite platform!
Facebook – Real Estate Social Media
The Boutique Real Estate Group
It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!
This year’s competition was steep. Brokerages, firms and coaches all came out swinging in hopes to be recognized as a 2016 nominee and ultimately the winner for social media.
Let’s walk you through the criteria.
These days, it’s easy for anyone to hop onto a social media platform, create an account and post their lives away. It’s these special few that are able to keep their growing audience engaged by dishing out valuable, share-worthy content.
Let’s have a closer look at the criteria we used to shortlist our nominees.
Someone that knows their way around social media knows how to expand their reach through their social media presence.
Are they active on multiple social media channels?
Here’s a brokerage that just gets it. The Boutique RE Group makes an effort to use their social media marketing to its full potential – posting beautiful photos, high-quality videos and selling a luxury lifestyle through their content. Let’s not overlook their hashtag game. Boutique RE Group makes great use of hashtags on each one of their listing photos to increase exposure of the neighborhoods of their listings.
But with a bombardment of banners, popups and ad word choices filling the margins of their screen, how are real estate agents going to grab potential clients from cyberspace and bring them offline, where the lead becomes your client?
Is your head still lingering in the circa 2006 cyberspace, where you register a domain and start a website with a landing page that forces people to register?
An obituary for this bygone process might read like this: beloved agent bought a lead capture website from one of the hundreds of real estate website providers, ran some Google AdWords or general Facebook ads that linked back to a landing page and watched the leads roll in.
Some very successful agents still swear by the simplicity of this method and utilize a widely cast net of web presence. Expert agents build sites with offers to buyers and sellers and then run their offer everywhere — Craigslist, Instagram, Facebook, blogs and search engines.
But again, the system is getting increasingly chaotic, so simply spinning a web on the internet and waiting for a client to fly into it is not enough.
Like sand through the hourglass
Funneling leads has gotten more sophisticated as attention has become an increasingly precious commodity.
Agents are establishing what are called marketing funnels. Think of sand through the hourglass (unless you are having a midlife crisis, then think of something else) — there is a lot of sand in the top of the hourglass, but only a few grains trickle down at a time.
For a moment, single grains are falling, unique and isolated, before they land and get lost in the sandy shuffle. So it is with the faceless, nameless and impersonal masses of potential clientele on the web.
Funneling, then, sounds a bit too automated. It is not so simple, and it requires the lead nurturing of agents and inside sales agents (ISAs) through phone calls, voicemails, text messages and emails.
You have only moments with your prospect — while that sand is falling from the mass of grains — to educate and nurture the prospect enough times to get them to choose to do business with you.
Your marketing funnel can have singular sources or many. There are the sources online that we discussed above.
Classic ads and print mail can also drive your leads to landing pages where, hopefully, the lead registers, and, generally, they get an automated response from the agent’s CRM.
This then sends the agent an alert, and the CRM continues to follow up with the lead until they respond.
An effective hyperlocal approach
But, in a recent post to the Facebook group Lab Coat Agents, Raj Qsar outlined a more complex (but comprehensive) view of the modern marketing funnel — the necessary paradox of appearing hyperlocal, but also everywhere.
Note the current web of interconnectivity necessary today to get in front of a prospect and stay there until they are a client.
This is where the digital lead machine comes to fruition. Qsar’s example is specific to Zillow’s platform:
Lead registers via your online portal.
Agents are notified via text or email (contact receives a notification as well — a phone call from a live assistant in under five minutes).
They are transferred to an ISA.
Prospect is uploaded (generally this is automated) to the agent’s CRM.
CRM drips lead content such as stats, blog posts, events, etc.
Prospect is uploaded to listing alert software.
Zillow adds contact into drip campaign with 19 touches in 30 days.
Ideally, you also have a retargeting digital ad campaign in the same ZIP code or city where this lead is looking, so you are “following them around the web” with your digital advertisement (various ads) creating brand and agent recognition.
Print mailing campaigns in the same ZIP code or city as the initial lead.
The print mailing has a lead capture landing page and retargeting pixel so you can follow them around the web.
Handwritten letters are sent to any leads interacting with your marketing, and emails, generated from sign-ups or subscriptions, are dispatched weekly or monthly depending on volume.
The more data received from these leads, the more you can hone and focus social media marketing campaigns, like city or ZIP targeted Facebook ads, Facebook groups and broader Google Ads to cast a wider range of coverage.
At this point, it is time to get local — get seen! Take the hyperlocal campaign from the web, where your ZIP code specific prospects are seeing your presence, to the streets — to “real life” through local appearances and events.
We asked in the opening paragraph: how do you pluck a prospect from the web?
Well, sometimes you need to make your presence known on the web through focused marketing efforts, and then move yourself from cyberspace into the real world.
This is where the moment of realization occurs for your prospects: “Hey, I’ve seen those ads, those emails, mailers, listings, etc. Let’s talk.”
If the commodity is a moment of attention — the moment the sand is falling from the hourglass — then focusing your digital lead machine with the above-mentioned tweaks could make all the difference.
Dale Archdekin is the founder of Smart Inside Sales and the current director of lead generation for Global Living Companies at Keller Williams in Philadelphia. Follow him on Facebook or checkout his Facebook group.
With homeownership rates at historically low levels and a lack of affordable housing options in all major metro areas, renting becomes a challenge for renters all across the US, particularly low- and middle-income earners. Rents have been steadily rising for the past year, with the national average for an apartment hitting an all-time high of $1,181 in March 2016, up 5.7% from 2015.
Looking ahead, it becomes pretty clear that it’s not a question of “if” anymore, it’s about how much rents will increase this year. If the Southeast and the Northeast Corridor maintain a fairly normal pace in rent growth, the West is expected to rock the landlords’ world and post record-breaking price increases this year.
In San Francisco’s case it’s all the more dire as apartments here are already outrageously expensive – think $2,400 on average for a studio and $4,800 for a two-bedroom in the city. By year end, the Bay Area is expected to see a 10.5% jump in rent prices. The same goes for LA and Sacramento, where mild winters and lush scenery come at a price – not at all negligible and still on the rise.
Amid historic rent hikes, Portland remains a bargain for San Francisco and Seattle transplants
The biggest surprise comes from Portland, where demographic and employment tailwinds keep demand for rental apartments up there as well. Rents in the city are expected to climb an impressive 8.8% this year, making Portland one of the main contenders for the “hottest metro for rent growth in 2016” title. But when compared to other millennial-magnet, job-centered hubs on the West Coast, Portland is actually much easier on the pocket. Whereas Portland apartments rent for $1,252 on average, both San Francisco and northern neighbor Seattle have higher average rents – $2,810 and $1,555, respectively.
Looking for cheaper rent? March South!
Headed to the Southeast? You’ve hit the jackpot! It’s where the jobs, the nice weather, and the low rents are. Atlanta, Orlando, Jacksonville, Miami, Nashville, as well as Texas’ major urban hotspots – San Antonio, Austin, Dallas, and Houston – are top choices for those in search of a more relaxed housing landscape.
Check out the full list of the hottest markets for projected rent growth in 2016 in the nifty infographic below!
As your business takes off in real estate, it’s important to maintain the relationships already established with not only your former clients but also in the communities you serve.
One of the best ways for agents to gain exposure and build new relationships with potential clients is through the gift of giving. Recently, Raj Qsar of The Boutique RE, a residential real estate brokerage in Orange County, California took this idea for a spin.
They teamed up with Giveback Homes and Soul Cycle for a unique way to give back to the community. By reaching out to their network, they organized a #RidetoBuild spin class to help raise the funds needed to build a home for a deserving family.
Raj and his realtor friends managed to raise the money and feel the burn while helping to better the life of a family in need with the guided help of Giveback Homes.
Fueled by the passion of real estate pros like Sindeo Advisory Board Member, Raj Qsar, and hundreds of other leaders in real estate, Giveback Homes has made the opportunity to give back easier than ever.
Giveback Homes provides their members with marketing and design services, tutorials on how to incorporate giving into their business, local Build Days, international Build Trips, and tangible results of the impact they’re making throughout the world.
Recently, Sindeo helped fund a home for Marie in Haiti and Arcadio in El Salvador, and has plans to join Giveback Homes for their first Build Day in San Francisco this Spring.
Want to help too? Click here to donate to the San Francisco project or any of their Build Projects throughout the world.