Now Hiring Buyers Agent

💥 My team is excited to announce we are expanding. We are looking for a motivated 🏡 Realtor who wants to join my personal real estate team. Needs to have a RE License, work weekdays/nights & weekends, love technology, have a very flexible schedule and is super outgoing. We will train you on everything. If you know anyone who is looking to start a career in real estate or if they are in real estate but not doing what they feel like they can do please have them apply here 👉 www.JoinTheBoutique.com and to learn more about our company please visit 👉 www.TheBoutiqueRE.com ☺️

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2017 REAL Trends Finalist for Best Overall Website
2017 Inman News Innovator Award for Most Innovative Brokerage
2017 Inman News Real Estate Influencer Of The Year
2016 Top 100 Real Estate Influencers on Social Media
2016 Inman News Innovator Award for Most Innovative Brokerage
2016 SP 200 The Most Powerful People In Residential Real Estate
2015 Inman News Innovator Award for Most Innovative Technology
2015 Top 33 People Changing The Real Estate Industry
2014 Best Real Estate Video of The Year
2014 Inman News Innovator Award for Most Innovative Real Estate Agent
2014 Next Generation Real Estate Brokerage
2014 Top 100 Most Influential Real Estate Leaders in The USA
2013 Top 100 Most Influential Real Estate Leaders in The USA
2013 Top 20 Real Estate Videos in The USA

Inman Teams with Lab Coat Agents for Learning Lab at Connect

via inman SF

Focus on agent advice and easy-to-implement business building tactics

Inman and Lab Coat Agent founders Nick Baldwin and Tristan Ahumada have announced a new collaboration with Inman for Connect San Francisco. The Learning Lab at Connect is a two-hour hands on session featuring advice and insights popular on the Lab Coat Agents Facebook group.

Designed specifically for agents who are looking for practical, business building skills, the learning lab will be on Tuesday, August 2nd at Inman Connect San Francisco. Tuesday at Connect is free for Select members and included with a Connect registration. Non-Select members can purchase a Tuesday-only pass for $29. Register for Connect here or Tuesday only here.

Baldwin and Ahumada will host the lab and will cover tech and marketing topics including: video marketing, leveraging client reviews, branding and luxury listing marketing and, of course, using Facebook to build your business. Confirmed speakers include Steve Pacinelli, Laura Monroe, Raj Qsar, Sergio Gonzalez, Amanda Todd, Terry Waggoner, Jason Walters, and Travis Thom.

“Inman and Lab Coat Agents share the same vision: bringing together the best in the business to collaborate, network and share the latest, successful strategies,” said Brad Inman, publisher.

“Lab Coat Agents is thrilled to bring our hands on approach to discovering what works for today’s agent to Connect San Francisco. It’s the perfect platform to share and learn with the best of the best,” said Nick Baldwin, Lab Coat Agents.

The Learn Lab will be Tuesday, August 2, from 12 to 2 p.m. at the Hilton Union Square. Save your spot now here.

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We Are Hiring! The Boutique Real Estate Group

OCOM-JobPosting

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Orange County Operations Manager position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

 

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Why I went indy. A REAL estate story.

The Boutique Real Estate Group

The beautiful brand and unique core values of The Boutique Real Estate Group have brought the romance back into real estate for me. The brand is not only captivating and effective, but it’s also crisp and classy; it stands out amongst the competition. Coupling this aesthetic with an exceptionally high level of service and an absolute commitment to excellence has allowed me to connect emotionally to all elements of the transaction. This connection is what has brought the passion back into the business. Taking the time to bond with my clients naturally sets the stage for a wonderful story. Everyone has a story to tell (see recent story from Zillow.com); it’s just about putting the extra time and energy into discovering the perfect way to portray it and push it out to the world. And at The Boutique the world does see it.

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The Boutique is unlike any other brokerage I have ever seen or been affiliated with. The entire process and concept is just different. From the moment a client or prospect comes in (web or walk-in), we speak human, not real estate. Once we digitally sign a listing agreement with a Seller or meet with a Buyer the first time, the next steps aren’t “in your face” aggressive, yet the process is still highly effective. It’s about having an emotional connection with the client and truly understanding their future goals, which allows us to better represent and negotiate on their behalf.

The incorporation of technology at The Boutique is truly world class and something brought in from outside the industry.  The digital tools I am now incorporating allow me to be more productive in a fraction of the time. I’m able to operate on a completely virtual platform and support a paperless transaction. I used to print out a copy of everything for the clients, which was overwhelming and extremely wasteful. Now everything is accessible to the clients and everyone else involved in the transaction via the web or mobile. With technology, prospecting effectively has taken on an entirely new meaning. Having a highly efficient Team CRM with the ability to set up immediate responses to incoming leads, set up workflows for current prospects, and then track progress is extremely straightforward and almost effortless.

The exceptionally high touch, luxury service offered by The Boutique is perfect for the Pasadena marketplace and consumers who love this great city. Pasadena has such a rich and diverse history that is exquisitely expressed through the gorgeous architecture found throughout the entire city. People who live here appreciate unique and that’s exactly what The Boutique offers, and then some! The competition is everywhere, mostly consisting of large offices that focus on quantity, not quality. When consumers in Pasadena and surrounding areas see what The Boutique has to offer – amazing photography, video and film production, 360 high definition walk throughs, in-house interior design and staging, in-house custom graphics and design, in-house social media, and dominating search engine marketing & optimization – they will see the way marketing should be done.

This passion for the creative process is portrayed in everything we do.  Just look at what Mashable said about one of recently shot in house videos, “PLAIN VIDEO HOUSE TOURS ARE ALL WELL AND GOOD, BUT WHAT IF INSTEAD OF A DRY, ROOM-BY-ROOM TOUR AROUND A PROPERTY, YOU USED THE video to tell a story and sell a lifestyle? THE BOUTIQUE REAL ESTATE GROUP IS VERY GOOD AT THIS, PRODUCING A SERIES OF GLOSSY ADS FOR HOUSES THAT engage you WITH A SIMPLE PLOT DEVICE, MAKING THEM MUCH more interesting THAN THE AVERAGE TOUR. IN THIS EXAMPLE, SEEING THE KIDS RUN THROUGH THE BEAUTIFUL ROOMS AS THEY FIND A SUITABLE CUBBYHOLE FOR A GAME OF HIDE-AND-SEEK IS JUST A genius way TO SHOW THE HOME’S FAMILY-FRIENDLY, ATTRACTIVE LIVING SPACES.”

The emotional connection, advanced technology, luxury service, and creative offerings are all tied together with amazing support from the entire team at The Boutique. From the Founder//Owner, to the broker, to our concierge team, to the agents who are a part of the team, EVERYONE is constantly connected and here to support each other. The feeling of family and warmth here is exactly the type of work environment I want to be in. I really love knowing that my voice is heard and my concerns are addressed whether it’s a hurdle in a transaction or an opinion on a marketing piece. Real estate is a very personal business and it helps me be more successful having The Boutique in my corner of the ring.

Erica Boisvert: ‘There is no algorithm for nuance’

via Inman Select

Erica dishes on the economy and maintaining agent value in 2015

Are you optimistic about 2015?

An approaching year always carries a certain sense of hope and excitement, and I’m especially looking forward to seeing how work and new relationships from this year progress and grow in 2015.

The economy?

Yes; the economy has slowly, but progressively, gotten better, and the U.S. is working toward once again being a balanced and stable contributor to the global economy. Watching the unemployment rate get lower, seeing mortgage interest rates hover below 4 percent and knowing that the Federal Reserve is cautious about raising rates, which have effectively been around zero since 2008, leaves me feeling confident that slow and steady will win the race. Things are not as secure as we really need them to be, but we appear to be on the right path toward stabilization, which does leave me feeling optimistic about 2015. Also, with a presidential election on the horizon, it’s safe to say that things will continue to progress slowly and the Fed will proceed with caution.

The housing market?

The housing market has been fairly volatile in the recent past, but in late 2013 and into 2014 it feels as though things are getting back on track. Even with a little lull from the fall extending into winter the market is better now than it was a few years ago and appears to continue to get better.

Your success?

I’m very excited for a successful year … working with The Boutique Real Estate Group allows me the amazing opportunity to work with, and learn from, industry leaders. Whether it’s the introduction of the latest technological advancements, Raj Qsar stretching our company’s reach globally and teaching us about out-of-the-box market preparation for our client’s homes, or our in-house staff reminding us to build and nurture relationships, they all lend to our “boutique” culture of approaching real estate differently and effectively — and, as a result, thriving.

What are you worried about?

My worries tend to be more personal; will I connect with the right people?

How much do you fret about global events?

The global economy is such a force to be reckoned with and has so many constantly changing facets that it can be overwhelming … I don’t know that I worry about global events as much as I try to maintain a working knowledge of what’s occurring. Am I worried that the European and Japanese markets are set to tank? Yes. But I’m hopeful that the right people, who are much smarter than I am, are already addressing the potential problems. So, I tend to concentrate more on what I can do to affect positive change — I can make sure my clients are realistic and setting the listing price of their homes in a way that makes sense in their local market while still achieving their personal goals, and in the instance of buyers, I can work diligently to find them a home that is responsibly set within their budget while still allowing for future growth in their real estate portfolio.

Will mortgage rates go up or down next year?

It seems that “stability” is the name of the game … rates will move, they will respond to the climate set on Wall Street, but will there be drastic changes in either direction? Probably not. It seems that the Fed is set to keep rates low going into 2015 while we concentrate on maintaining the strength our economy has gained up to this point. 2016 going into 2017? Now, that’s a different ball game.

Will home prices appreciate next year?

As long as we stay the course, homes will most likely see a gain in 2015 … some homeowners have seen gains already this year.

Will agents be more productive next year? Why or why not?

Agent productivity is such a subjective thing — agents who are producing now will continue to do well; agents who are learning and implementing strong strategies now will do well next year. Personally, I plan on being massively productive, and my goal is to triple my numbers from this year.

Will the portals play a bigger role next year?

It will be interesting to see how Zillow’s acquisition of Trulia will play out in February; the industry impact could be dulled as the company experiences growing pains, and it’s possible that newer strategies will be implemented later in the year leaving the largest changes to occur in 2016. However, the portals will always play a large role — potential buyers and sellers are interested in the ease of use of these products that seem to offer tons of information freely at your fingertips.

What will be the biggest source of real estate leads next year?

This is still a word-of-mouth market; the biggest source of leads will always be current clients.

Are you making plans to expand, contract or maintain your business next year?

Our company is growing at an amazing pace, and it’s quite a ride! It is my intention to grow with The Boutique and triple last year’s business.

What is the biggest challenge for the industry in the coming year?

Maintaining agent value is a main concern for me. It is easy for consumers to get caught up in the portals, to jump online and do some quick research and feel like they have good working knowledge of the local area. But it falls to our shoulders to show our clients that, actually, quick and easy is not the order of the day; websites like Zillow, Trulia, realtor.com, etc., cannot give an all-encompassing value estimate. There is no algorithm for nuance; there is no way to measure the subjective nature of home selling or the emotion involved on the consumer level. It is up to us to ensure that clients are aware of our value by sharing our comprehensive market knowledge, anticipating their needs and exceeding their expectations in every transaction — and by offering them the personal touch that these websites cannot give.

Michele Chiu: climbing interest rates and the 2015 market

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via Inman

A real estate outlook for 2015

Michele Chiu is a Realtor and consultant at The Boutique Real Estate Group.

Are you optimistic about 2015?

Absolutely. We’ve come a long way since just three years ago in 2011, when home values were slowly rising again, and interest rates for a 30-year fixed-rate mortgage were just starting to dip below 5 percent. Now, buyers are still enjoying low interest rates, and the sellers who bought their homes after 2006 are finally starting to see a buildup of equity in their homes. This positive trend is projected to grow toward 2015 and 2016.

The economy?

CAR recently came out with the 2015 California Housing Market Forecast, showing that unemployment rates have been steadily decreasing from 7.4 percent last year to about 6.2 percent this year. Next year’s projection for unemployment is predicted to be near 5.8 percent. With falling unemployment rates, we’ll also see a rise in real disposable income: A change of about 2.6 percent more in 2014 than 2013, which should continue to rise through 2015. This means more savings and purchasing power for those who have been saving and planning to purchase a home in 2015.

The housing market?

Here’s the deal: People who bought in 2013 wished they purchased in 2012, and people bought in 2014 wished they purchased in 2013. So what will the buyers for 2015 tell their 2014 selves? Buy now! Why? Four really good reasons: Prices will continue to rise; interest rates are projected to increase; either way you are already paying a mortgage or rent; and if not now, then when? On the other hand, sellers are also enjoying a positive trend in home values and, if priced correctly, will typically sell in three months or less. Overall, we should see the real estate market stabilizing in 2015, with growing home values and higher interest rates.

Your success?

No matter what year it is, I’m always optimistic about my success. To me, success is not only about the growth in my sales, but also the growth in the relationships I nurture and maintain with my clients, and the business lessons I learn throughout the year. This coming year will mark my third year in real estate, as well as the third year I’m truly happy with my career!

What are you worried about?

I’m worried for my buyers who may be priced out of their price range if they don’t take advantage of the current home values and low interest rates. I saw this happen to a handful of my buyers from 2013 onto 2014, where they wanted a number of bedrooms at a certain budget, but due to the rise in interest rates and home values, they could no longer afford the home they wanted and had to extend their lease for yet another year. I predict the same may happen to the current buyers who decide to stay on the fence about their home purchase as values and interest rates will continue to rise.

How much do you fret about global events?

Quite honestly, I don’t have time to fret too much about global events. However, I will add that the recent change in government in China has lead many Chinese investors to move their assets from China to America, effectively driving up all cash sales and home values.

Will mortgage rates go up or down next year?

Up, up, up!

Will home prices appreciate next year?

Yes.

Will agents be more productive next year? Why or why not?

Since the market is stabilizing, I believe active agents will continue to be productive, while agents who work part-time may see a drop in their sales compared to this year. We saw this happen with production volume in 2013 to 2014 as home values and interest rates continue to rise.

Will the portals play a bigger role in real estate next year?

Today’s buyer will most likely do research on the community and home they are thinking about purchasing prior to contacting an agent. This means they are less and less dependent on their portals for information. The only upper hand we have as agents is being even more knowledgeable about the communities where we work to help our clients differentiate between the facts and myths they read online.

What will be the biggest source of real estate leads next year?

Client referrals and online marketing, like ZTR, our brokerage-based website and in-house seller capture sites.

Are you making plans to expand, contract or maintain your business this year?

Being part of The Boutique Real Estate Group always challenges us to think differently and discover different ways to stand out amongst the hundreds of other agents in our community. Personally, I’m planning to team up and collaborate on more marketing strategies with other professionals in the industry. It’s always a good thing to grow your network!

What is the biggest challenge for the industry in the coming year?

The challenge next year will be removing the idea anchor of previously lower interest rates for many current buyers. Since many buyers this year will trickle onto next year, buyers may have the feeling that they “missed the boat.” But in reality, interest rates will only continue to grow. As for sellers, many homes currently on the market have started to face a bit of competition this year with all of the new developments in Orange County. Although hundreds of new homes will be hitting the market in 2015, nothing beats a low HOA and no Mello-Roos!