December 11, 2019
Everyone in Hollywood wants to be famous – even the houses. The Boutique Real Estate Group founder Raj Qsar is merging entertainment and real estate to give each home’s story some screen time.
December 11, 2019
Everyone in Hollywood wants to be famous – even the houses. The Boutique Real Estate Group founder Raj Qsar is merging entertainment and real estate to give each home’s story some screen time.
You can not make this stuff up! If you have 60 minutes then please hit the play button. If you know Keith Saarloos or Raj Qsar you will not want to miss this epic LOVE FEST! Two guys who are doing something they are NOT supposed to be doing. I will personally call this episode Passion in a Bottle Part 2.
The stories. The passion. The love.
In its second year, Agent2021 is a one-day conference that educates agents and owners in four industries (real estate, auto, insurance, and mortgage) on how to use innovation to grow your business. Join Gary Vaynerchuk and other industry thought leaders on Jan 17, 2019 at Hard Rock Stadium in Miami Gardens, FL to learn about the tools, platforms, and tactics that can be used to start marketing for the year we live in.
Our very own Raj Qsar will be speaking on the topic of ‘Personal Brand Building in the Age of Tech!’ To purchase your ticket to this event, please visit https://www.agent2021.com/
The Boutique Real Estate Group | Brea, CA
When you watch Raj’s videos, you feel like you’re watching a mini film. He includes actors and uses a professional video crew. The goal of each film is not to show you every single little detail of the home, but to help you feel attached to the home by telling a story. By the end of each listing video, you want to live the life of the actors in the video. They’re luxurious and they’re adventurous. EACH VIDEO GIVES YOU A SENSE OF WHAT LIFE COULD BE LIKE IN THE HOME. This sets Raj apart.
The amazingly talented agents, teams, and brokerages on this list have…
That’s why we chose them as having the best real estate slogans and taglines for 2018.
Another Los Angeles startup, Raj Qsar’s the Boutique has competitors that might make lesser brokers run for the hills. (Just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly, and accessible, but still ticks all the boxes that well heeled homeowner’s and buyers need from their agents.
Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.
That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store… That means a softer edge than the hard charging Manhattan real estate cliche makes perfect sense here.
That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom”. It manages to bring together business acumen and the laid back vibe a beach town offers vacationers.
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the ‘Our Agent of Change Will Move You” tagline in our featured image to ‘Move What Moves You” it’s abundantly clear that Halstead too the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second instagram worthy cool that characterizes so many great brands today.
Having risen from a humble background to become the number one sales team in Los Angeles, and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life then counsel them on getting a great new place to live?
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from Docusign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelter…
Sadly when it comes to real estate the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just okay experiences with other brokerages. What if your real estate experience could have been ever better?
In the world of New York City real estate, Dolly lenz stands alone. Sure, there are a ton of “million dollar” brokers strutting down Park Avenue staring at their iphones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, here real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients, as well as their passion for closing. No easy feat, especially in 4 short words.
When your market is multi billion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service, that’s easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the Guinness book of world records for most homes sold in one year; and astonishing 3,556 homes closed last year!
Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.
Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.
Initial Research on Real Estate Brokerages
We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:
• Facebook Search
• Instagram Search
• Twitter Search
Inclusions and Ranking (Objective Data)
Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets
Inclusions and Ranking (Subjective Data)
Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:
• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)
With that being said, let’s get into the top list! Enjoy!
Do you want a brokerage that’s a 100% honest with you, who knows the ins and outs of the Boston real estate, and someone who instantly responds back to your inquiries? Well, look no further and say hello to SelectRE Boston. One thing we admire about them is their Facebook page. They update it each day with articles or new listings. If you like what you see, don’t be hesitant to contact them!
The Keyes Company is a real estate company that possesses a sea of information based on real estate. They believe that their business is more than just about real estate and treat all of their clients like their family. Their goal is to meet all of their clients’ real estate wants and needs and to make sure to do just that for each one of them! Check out their social media pages and you won’t regret it!
Hatch Realty is a real estate brokerage you should check out, especially if you live in North Dakota. For the people who have used Hatch Realty’s services, they have been nothing less than pleased, and this shows on their Facebook page, which has 146 5-star ratings out of 149 total reviews. Check out Hatch Realty on all of their social media accounts now!
Providing quality representation in residential and commercial real estate, Nexus Realty International is known for their great customer service team and sales team all over the globe. They actively update their pages with new posts/content. Who knows, maybe you’ll find your dream home with them.
Gad Realty NYC is not only a top real estate brokerage but a unique brokerage as well. Gad Realty operates in New York City and is multilingual with its agents being fluent in Chinese, English, French, Hebrew, Italian, and Spanish. They also offer career advice and tips, along with blogs on their website and decor services for apartments. Check out Gad Realty NYC!
From Toronto, Ontario in Canada, Cityscape is a top brokerage on social media. Cityscape has over 50 years of experience in the business and you should check out their social media for promos, blogs and other resources which can also be accessed from their mobile app.
Pacific Union Real Estate is an established brokerage that believes in providing their clients with international reach. They have over 1,700 real estate agents service clients everywhere. If you want to see some aesthetically pleasing photos of homes, check out their social media pages!
Being around since 1957, Howard Hanna New York has grown exponentially even being listed as one of the largest real estate brokerages back in 2015. Being an established real estate firm for almost 60 years, they have been able to quickly grasp how to market effectively using social media. They’ve accumulated a total following of over 180,00 people on Facebook, Instagram and Twitter. Judging by this, they aren’t newbies to social media.
Whether you’re looking to buy or sell a home, City Living Detroit has the experience and expertise to handle all of your real estate wants and needs. Their mission is to utilize the skills and knowledge possessed by their team of real estate professionals to the best of their ability and to assist other in the process. They are a great team to work with and you can see this on their social media pages!
EWM Realty International was founded in 1964 and has been selling some of Florida’s most gorgeous real estate properties. Their team consists of true professionals who understand the real estate trends in Florida like no other. Professionalism, excellence and integrity are just some of the amazing qualities which they are recognized for, as well as their social media presence!
Royal LePage Canada is one of, if not Canada’s most popular real estate brokerage with an organization of over 17,000 real estate agents. They have a very resourceful website that contains real estate news, reports, surveys and more to keep you updated with real estate business in Canada. Check out Royal LePage on social media if you’re interested in purchasing or selling a home in Canada.
Go check out ERA Real Estate’s Facebook! They update us with constant content about everything from videos, blogs, photos and more. You will surely be inspired to purchase in New Jersey after visiting their social media pages.
Beycome is a real estate company in Miami, Florida. They make it possible to list homes on the same sites real estate agents use, even if you are selling privately. They are great at updating their followers about their improvements and accomplishments frequently on social media. They really expand your outreach when selling your own home.
Although not a brokerage but an association, The Canadian Real Estate Association represents more than 100,000 real estate agents across Canada. CREA is an important organization that connects real estate agents from coast to coast and connects agents with clients from all across the country. They are leaders in the social media world as they have over 47,000 followers in total. This is the way to go!
The Cushman & Wakefield team is a team of dedicated and passionate real estate agents that strive to create a positive impact in their clients’ lives by providing them with an amazing and unforgettable real estate experience. They aim to be a responsible partner to their clients. Their experience, devotion and love for their career makes them an awesome candidate for when you’re looking to purchase real estate.
With gorgeous photos of residential properties, Houlihan Lawrence’s social media accounts should definitely be on your following list. We are sure once you start following them, you won’t be able to get your eyes off the beautiful home interior photos they have on their Facebook feed!
BOND New York Real Estate is one of the largest real estate companies in New York. Their Facebook feed consists of intriguing real estate related blogs and Instagram feed offers absolutely beautiful pictures of homes and condos in New York. They’re social media pages are definitely pages you don’t want to miss out on. So, what are you waiting for?
With nearly 100,000 followers on social media and being one of the top 75 Residential Real Estate firms in the United States, La Rosa Realty must be doing something right! Their social media pages are all about highlighting their agents, giving you an inside look at what happens in the company and inspirational posts, which are guaranteed to get you inspired.
With thousands of followers on social media, you know HUD Homes USA are social media experts. Based in the gorgeous Agoura Hills, California, their feed is quite patriotic to say the least!
What’s unique about William Raveis is their detailed property listings that include all the information you would need about a property. Their listings are not only detailed, but also absolutely breathtaking. That’s why their social media pages should certainly be checked out.
Cervera Real Estate is a Florida based family owned and operated real estate company. Their real estate agents are professional, knowledgeable and hard working! They are known for selling some of the most stunning real estate in South Florida and have also managed to sell over 50,000 units. If that’s not amazing then we don’t know what is! Check their social media pages out!
The Boutique Real Estate Group have thousands of followers on social media, and their feed is filled with ethereal and unreal photos of properties in California. They promise to give the best service to all of their clients and have won a number of awards as real estate influencers, and we totally admire that!
With over 276,000 followers, RE/MAX is an extremely popular real estate brokerage and if you haven’t already visited their social media pages, you’re missing out. RE/MAX operates worldwide and has been one of the top brokerages in the US and Canada since 1999 and also serves internationally. Check out RE/MAX’s website for more information!
Keller Williams Realty is a popular and well known real estate real estate company that works towards providing clients with easy and stress free real estate experiences. The company began in 1983, so they definitely know what they’re doing when it comes to real estate. They also have a popular social media page which is followed by over 100,000 followers!
The legendary brokerage Coldwell Banker is over 100 years old and is one of the top brokerages with over 385,000 followers on social media. Coldwell Banker’s services have been excellent and several top real estate agents from our previous blogs have in fact been a part of this brokerage. Coldwell Banker also has well designed websites for their main page, and their luxury real estate page which you should check out for listings and glamorous properties.
Magnolia Realty delivers stunning professional photos, directing you to dream like properties. These homes in Waco, Texas are jaw-dropping, from massive pools to lavish kitchens. Take a look at what Magnolia Realty has to offer today!
The Agency is a full-service, luxury real estate brokerage company that represents clients worldwide. They are both well known and well liked by many. Their mission is to revamp and advance the experience of buying and selling real estate through collaboration, innovation, and integrity. Their team is professional and hardworking which is why they are so great at what they do!
Douglas Elliman is the fourth largest real estate company in the United States. This company has a huge following on their Instagram and Facebook pages with posts of stunning property listings, blogs and company accomplishments. Their social media pages are definitely worth checking out!
Whether you’re buying or selling a house, Redfin is the smart way to go. They incorporate great features for users buying a house, making the buyer’s life easy with listings being update every 10 minutes. If you prefer a one on one experience with a real estate agent, that’s possible too. Having an enormous following on social media, you can definitely say they are the experts you’ve been looking for!
Century 21 is a global real estate company that owns approximately 7,100 franchised broker offices worldwide. They’re actively working to improve and increase their presence in the market to make themselves prominent worldwide. The company is dedicated to provide clients with the highest quality services and always make sure to satisfy. They have over 560,000 followers on social media, which crowns them the #1 spot as the top brokerage on social media!
We hope you enjoyed our list of the Top 30 Real Estate Brokerages On Social Media in 2018!
Owner of The Boutique Real Estate Group honored for his commitment to safe housing for all
Manhattan Beach, C.A., April 24, 2018 — The housing crisis is a growing issue, not just for the United States but for the world. Giveback Homes, real estate’s social good movement, today names Raj Qsar, Principal and Owner of The Boutique Real Estate Group in Orange County, California, as a 2018 Advocate for Social Good. This distinction is given to prominent individuals within the real estate community who have demonstrated their commitment to giving back and pursuing the goal of safe and secure housing for all, and are eager to do more.
“We started Giveback Homes because we saw the opportunity to bring a focus on social good to real estate,” said Blake Andrews, founder of Giveback Homes. “Through the years, we’ve found a tribe of real estate professionals who are going above and beyond in their communities and the world and the Giveback Homes Advocate program will aim to mobilize them even more. They will also help shape the future of Giveback Homes.”
The Advocate program is a select group of Giveback Homes members who each had to apply by describing what the future of Giveback Homes looked like to them. Some of their answers included, educational seminars about home ownership, meeting with Congress, referral programs, and partnering with more non-profits. The Advocates are dedicated to amplifying Giveback Homes initiatives, promoting new membership opportunities, and leading initiatives in their community. The Advocates will meet once a quarter to strategize on social good projects and mobilize other industry professionals through their engagement.
As the Principal and Owner of The Boutique Real Estate Group, Raj Qsar is known for his marketing innovation, use of technology and commitment to excellence in all aspects of the real estate experience. In 2017 Raj & The Boutique were awarded The Real Estate Influencer of The Year by Inman News, Most Innovative Brokerage, REAL Trends Finalist for Best Overall Website and the #1 Real Estate Video Influencer Award. As a national and international speaker, Raj travels the world and has taken the stage at some of the most prestigious real estate conferences. He has participated in multiple build days and fundraising events for Giveback Homes. “My team and I just love Giveback Homes,” added Raj. “They’ve helped us give back both locally and globally and I look forward to helping them continue on their mission as a social good movement in real estate.”
“Raj and The Boutique Real Estate Group are a very special group of people,” said Caroline Pinal, co-founder of Giveback Homes. “Raj is systematic when it comes to sharing the Giveback Homes story with his agents, clients, and other brokerages. We are so excited to name him as one of our Advocates. ”
Giveback Homes mobilizes the real estate industry to provide safe homes and clean water to families in need. Giveback Homes has provided safe and secure homes for over 200 families in Nicaragua, 50 affordable housing projects in the U.S., and water filters to give over 5,000 people access to clean drinking water. The company has mobilized funds for times of crisis in the wake of hurricanes, wildfires, and other natural disasters. Through volunteer experiences, fundraising events, and impact reporting, Giveback Homes empowers the real estate community to take an active role in making the world a better place. To learn more, please visit GivebackHomes.com.
About Giveback Homes
Giveback Homes is dedicated to creating a sustainable relationship between real estate professionals, their clients, and communities in need throughout the world. Their goal is to create social change through the act of buying or selling a home. Through fundraising events, build days, and international trips they are dedicated to inspiring the real estate industry to take action for social good. Together with their giving partners, Giveback Homes has funded and built over 200 homes for families in need in Nicaragua. To learn more about Giveback Homes and join the movement for social good, please visit www.givebackhomes.com.
“Flip or Flop” star Christina El Moussa is selling a five-bedroom, nine-bathroom Yorba Linda home she shared with her ex, Tarek El Moussa, for $2.995 million.
The couple’s divorce was finalized in January 2018, and Tarek El Moussa bought a three-bedroom house in Costa Mesa on Feb. 21.
Built in 2004, the 6,366-square-foot, Mediterranean home on nearly a half acre hit the market this week.
The house has undergone $1.5 million in renovations, according to the listing, and boasts a rock pool and spa with waterfalls, a waterslide and grotto, as well as an outdoor kitchen, barbecue and beer tap. There’s also a putting green.
Inside are a soaring entry, two-story dining room, home theater and “tech center.” Italian Travertine, hardwood floors and stonework are among the interior touches.
The kitchen was designed with Carrara marble and has Thermador and Sub-Zero appliances.
In the master retreat are a fireplace, tub, walk-in closets and a seamless glass shower. A gym with a bathroom could be transformed back to two additional bedrooms. The property includes a casita.
Dean Lueck of First Team/Christie’s International Real Estate is the listing agent. Christina joined the firm in February.
Tarek El Moussa last month purchased a 3,010-square-foot house in Costa Mesa with a master suite opening to a deck and swimming pool. The turnkey home includes a great room with a two-story vaulted ceiling, a California room and clerestory windows. A steam shower and free-standing tub are part of the master suite.
Despite their split, the El Moussas have continued to shoot episodes for their popular HGTV show. They share custody of two young children.
Here’s a peek of the grand staircase at the Yorba Linda house:
Did you miss?
Written by Raj Qsar
I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.
Here are a few Insta Tips to keep in mind for 2018:
1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.
2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.
3. You can now follow hashtags! How cool is that? Ours is #tbreg
5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.
6. Please please please make sure your profile is completely filled out!
8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.
9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!
10. Who is stalking your account? Shoot me an email and I will show you who!! 😜
Connect with Raj here: