Raj Qsar at Inman NYC- The Boom Real Estate Podcast

Raj Qsar at Inman NYC // It’s time for Inman—it’s Inman time! In this episode, Raj Qsar is a blinding, brilliant light from heaven. He brings all of his energy and passion for video in real estate, and just CRUSHES it. You’ll be inspired—just like we were—when you hear Raj talk about how he broke into the luxury market using video; the ROI of video in his business; and how much he can bench press. For real. He can bench press a lot.” -The Boom Real Estate Podcast

Check out the podcast here:

http://https://itunes.apple.com/us/podcast/episode-098-raj-qsar-at-inman-nyc/id1109732128?i=1000401765788&mt=2

 

 

Top chef at Yard House restaurants selling Yorba Linda estate for $10 million

via The Orange County Register

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Carlito Jocson, the top chef for Yard House restaurants, is selling his modern, five-bedroom Yorba Linda house on one of Orange County’s highest peaks for $10 million.

Set on 3.1 acres, the estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Two glass-tiled fire pits flank a zero-edge swimming pool.

In addition to an expansive parking area for guests, there’s space to add a helipad, says listing agent Raj Qsar of The Boutique Real Estate Group.

Built in 2011, the 8,320-square-foot home designed by David Streshinsky of DKY Architects boasts double-height ceilings, a restaurant-caliber kitchen, 1,200-bottle wine room and home theater. The house also has a solar-power system.

Grounds include drought-friendly landscaping and a meditation garden with more than a dozen olive trees. A basketball court and disappearing entertainment system are among the outdoor amenities, and the Pacific Ocean can be viewed in the distance.

The house is by far the highest priced Yorba Linda home offered on the Multiple Listing Service right now. The next most expensive one is a seven-bedroom, 9,411-square-foot residence built in 1995, with a $5.18 million price tag.

Jocson is a Yard House vice president and its corporate executive chef. He’s also an original partner. He said his favorite room is – of course – the kitchen, relishing the layout and plating his creations on the large island

“I wanted to build the kitchen with a sense of community,” he said. “It’s the (home’s) heart. From a chef’s standpoint, I love to feed people … I want them to watch me.”

When a chef friend created a seven-course meal at the house, Jocson added, “He didn’t skip a beat. It felt like (cooking in) a restaurant.”

He also savors how the master suite’s sliding glass doors open to the zero-edge pool. “I wanted to wake up in the morning and jump in the pool straight from the bed,” he said.

With four grown children out of the house, Jocson said it’s time to downsize.

Jocson and his wife Elizabeth for the past decade have been feeding homeless and needy Orange County residents through The Storehouse ministry of North Orange Christian Church, where they are members.

Yard House restaurants are known for their contemporary atmosphere, rock music, eclectic food and more than 100 beers on tap. The chain, with 13 states, was sold to Darden Restaurants by private equity firm TSG Consumer Partners in 2012 for $585 million in an all-cash deal.

Christina Boladian of the Boutique group is co-listing the house. A video of Jocson and the home is here.

Interview with Raj Qsar | The Boutique Real Estate Group | www.TheBoutiqueRE.com

“So in a sense our team has digitaized the real estate experience.” Raj Qsar

Q: As a full service Real Estate Brokerage What makes The Boutique Real Estate Group Different? 

A: We had out “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction. So in a sense our team has digitized the real estate experience. You will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a paperless office. Completely mobile and can run an entire real estate transaction from our iPads and phones. Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology with our clients.

Q: Your marketing platform is truly amazing. Can you share with us a little bit of why your team has become globally recognized for your work in Real Estate Marketing?

A: Real Estate marketing has truly evolved over the last 10 years. We have developed a comprehensive strategy which showcases our client’s home through real life video (actual movies), HDR Photography, 360 HD V-Tours (amazing technology), individual property websites for each individual home, staging & interior design, custom graphics & design, and a social media content strategy that reaches people on a global scale. We have had the pleasure of being able to bring all aspects of our marketing completely in-house. What that means is that we have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look & feel and buyers recognize our listings as being “boutique-ified.” Every part of the marketing strategy has been touched by our in-house team to unsure absolute perfection.

Q: The Boutique Real Estate Group has a massive social and web-presence. Why have you focused so much on this part of marketing?

A: The world is on the web – advances in technology are changing the way businesses interact with clients. People are on their smartphones, heads down and focused. We know we need to be where our clients are, so we can be at the forefront of their minds. Our clients are on Facebook, Instagram, YouTube, Linkedin, Pinterest, Twitter and Four Square. However, the Facebook user is different than the Linkedin user, who is totally different than the individual on Instagram. So when thinking about marketing, you will see that our strategy is different depending on the platform and who we are trying to reach.

Q: Why did you choose Corona Del Mar as your new home base for The Boutique Real Estate Group?

A: I am an Orange County Native and growing up, my family & I we always at the beach playing, surfing and just enjoying our time together. As a real estate professional it only makes sense that our marketing platform, our luxury services, and our attention to detail is needed in Coastal Orange County. Corona Del Mar was a natural choice – not only is it centrally located between Newport, Huntington, Laguna, and Dana Point, but it encompasses exactly what we stand for, laid-back luxury.

 

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Why video, why now?

Sunday Feb 10th, 2013
By Raj Qsar, Principal | Owner of Premier Orange County Real Estate
@rajqsar

Wikipedia gives us a history of the word emotion as it dates back to 1579, when it was adapted from the French word emouvoir, which means “to stir up.”  This truly puts a capsule around why we have made video a primary marketing footprint for our clients as we transition into 2013.  We are looking to “stir-up” those deep emotions of buyers looking for residential real estate in Orange County, Ca.

We want to showcase the emotion of what its like to live in this particular home, in this particular neighborhood, in this particular city within the curtains of Orange County, Ca.  We start by spending time with our sellers and asking them what they truly love the most about their home, neighborhood & city and what they will miss the most.  This allows us to begin storyboarding our video (we think of videos as mini-movies) around those particular aspects that they love so much and can include hot spots like restaurants, schools, parks, farmers markets or even the weather!

One of our favorite videos was “the pool party” video in a great little town in North Orange County called Brea.  What we showcase here is the true lifestyle of this community and what a buyer and to-be homeowner could expect from living in this family friendly neighborhood.  Video Link Here. One HUGE Vision, Two days of shooting, 1 night shoot, 3 luxury cars, 2 Cinematographers, lots of equipment, 12 “actors,” a ton of edits in post production truly brought to life the unique qualities of this FAB city!

Regardless of price point, the emotional aspect of video can really play a part in a home buyers quest of going from searching for a home to finding a home.  Another fabulous video we produced was for a lower priced Luxury Low Rise Condo in the City of Garden Grove in Orange County called Chapman Commons represented by our very own Jeremy Lehman (who made a cameo appearance in the video with his new puppy Max as well).  Video Link Here.   Listed for $319,000 this property sold for $22,000 more than an identical unit right next door and also closed for $48,000 over the appraised value.   How’s that for stirring up emotions!

Got a chopper?  Ray Fernandez sure does!  How else do we capture the lifestyle of La Habra Heights just on the Orange County & LA border?   This hillside community was built with Rural in mind.  Each property is typically set on at least 1 acre of land, which gives residents & homeowner’s privacy and luxury.  There are no sidewalks or street lights but plenty of wildlife and trails throughout this great city where you can enjoy the great outdoors.  Watch Video Here.  One of the best ways to really capture La Habra Heights and this property is from up above!

Video marketing truly starts with a vision.  What’s your vision for this home, in this neighborhood, in this city?  What do you know about this home, this neighborhood & this city that you want to share.  What makes your city so great?  Once the vision is set then it needs to be put it into motion.  C.S. Lewis says, “There are far better things ahead than any we leave behind.”

Real Estate & Video marketing is nothing new in our industry and just like anything we do to market properties it first begins with an idea.  That idea needs to be captured, created and published for the road ahead.

 

Top 20 Real Estate Videos of 2012 via WellcomeMat

So truly honored that our Goodbye 2012 | Hello 2013 highlight video was named a Top 20 Real Estate Video by WellcomeMat for 2012. If you LOVE Video have a look at some of these truly amazing stories from some amazing companies.  Corcoran Group in New York, Inman News, CORE Real Estate NYC, Facebook, Zillow, Redfin, Richard Silver, Napa View Real Estate, Prudential Steamboat Realty, The New Wave Group, KW, Sage Real Estate, Halstead property, Georgetown Real Estate, Las Vegas Real Estate, Dave Dugdale, ReMax and Jessica Riffle Edwards.
Congrats to all!

Listen Tonight | Raj Qsar on Agent Caffeine | BlogTalk Radio | 6pm

LISTEN LIVE TO AGENT CAFFEINE THURS NOV 8, 9pm ET 6pm PT HERE!
Raj Qsar of Orange County Premiere Real Estate will join us to discuss using video to market and sell properties. We’ll hear the down and dirty on storyboarding, budgets, the process, strategy. Everything you always wanted to know about video and were afraid to ask. Raj Qsar is Principal & Owner of Premier Orange County Real Estate. With more than 15 years of sales, marketing and leadership experience, Raj has achieved this outstanding level of production as a result of his unsurpassed commitment for providing superior representation to his clients. As a Local & National speaker, Raj has traveled the country educating Real Estate Professionals on the value of Technology & Social Media. As a recent Ambassador for Agent Reboot in Orange County and as a Featured Speaker at Real Estate Connect in San Francisco, Raj continues to make his mark across the country in today’s ever- changing market.

The Presidential Collection | 2583 Nixon Way | Fullerton | California

PROPERTY DESCRIPTION

Tucked Away in the Serenity & Peace of Fullerton is This Gorgeous Single Story Estate Home in The Presidential Collection. Located Within A Gated Community in The Heart of Fullerton This Home Boasts 3,100 sq. ft. of Living Space on a 8,000 sq. ft. Flat Lot, 4 Bedrooms + Office (4th Bedroom Currently Used As Office), 3 Baths, Gourmet Chef’s Kitchen with Custom Tile Inset Backsplash, Massive Kitchen Island and Breakfast Nook. Beautiful Custom Floors, Custom Carpet & Crown Molding Throughout.  Media Center Custom Cabinetry in Family Room & Cozy Fireplace. Opulent Master Bedroom & Bathroom with Dual Vanities, Soaking Tub & Custom Built-Ins in Master Closet. Custom Blinds Throughout Home. Great Entertainers Backyard with Room for a Pool & Spa, Stamped Concrete Patio with Retractable Awning.  Three Car Attached Garage. Minutes Away From Coyote Hills Golf Course, The Brea Mall, Restaurants, Movies & Easy Freeway Access.  Do Not Miss This Opportunity To Live In This Fabulous Community. Call Raj Today For A Private Showing.  This Home is A Must See!!! Please visit www.2583NixonWay.com for additional information.

RAJ QSAR | CHRISTOPHER HOMES AT OLINDA RANCH |BREA CA

Christopher Homes at Olinda Ranch, an ideal location convenient to Orange & Los Angeles County’s world-class performing art centers, stadiums, universities & business complexes.  A new address where you’ll enjoy the renowned city of Brea, the acclaimed Brea-Olinda School District, Carbon Canyon Regional Park, Curtis Theatre, Brea Gallery, golf courses, entertainment, shopping & dining in and around Brea Mall & Birch Street Promenade.

Sweeping City Lights, Views of Catalina Island & Majestic Sunsets Define this Gorgeous Estate Home Located in Brea within the Exclusive Community of Olinda Ranch. This Christopher Home is Located On A Cul-d-Sac On A Pristine 8,500 sq. ft. Flat Lot.  This Residence Boasts Approx. 4,000 sq. ft. of Living Space with 4 Bedrooms + Office (Optional 5th Bedroom) + Bonus Room (Optional 6th Bedroom), 4 Full Bathrooms, Front & Rear Balconies and Downstairs Office Suite with Full Bath & Downstairs Bedroom with Full Bath.  Gourmet Chef’s Kitchen with Granite Slab Countertops, Professional Grade Appliances, Huge Center Island & Wood Plank Ceilings.  Beautiful Hard Wood Floors Throughout Downstairs & Upgraded Custom Carpet Upstairs.  Media Center Custom Cabinetry in Family Room, Cozy Fireplace & Custom Mantel Anchor This Space. Opulent Master Bedroom & Bathroom with Dual Vanities, Marble Countertops, Travertine Flooring, Jacuzzi Spa Tub & Dual Walk In-Closets. Custom Wood Shutters Throughout Home. Great Entertainers Backyard with Custom Designed Salt Water Pool & Spa, Outdoor Kitchen with Granite Countertops & Professional Appliances, Covered Patio with Heater & Outdoor Fireplace. Three Car Attached Garage with Custom Built-Ins.  Minutes Away From The Brea Mall, Fabulous Restaurants, Movies, Downtown Brea & Birch Street Promenade & Easy Freeway Access.  Do Not Miss This Opportunity To Live In This Community. Call Raj Today For A Private Showing.

 

Raj Qsar at Agent Reboot

This video takes a quick look at our time at Agent Reboot in Orange County, Ca.  Had a great time hanging with some friends from around the country and also had a chance to meet some really cool new people in our industry!  Agent Reboot is a great way to stay on the cutting edge of real estate, social media & technology.  It seems as though everything we do in real estate today is tied to technology and Agent Reboot is a must for today’s agent.

Inman has done a fabulous job of bringing the top talent in for a full day of technology!

If you suck at Twitter or have no idea what SEO is then this event is the place for you,  Network with the best & brightest in our industry and utilize this technology in your hyper-local real estate market!  For more information on how Premier Orange County Real Estate manages their social media, click here.

Hope to see you all very soon at Real Estate Connect in San Francisco!

 

The Presidential Collection | 2558 Harrison Circle | Fullerton | 92835

Gorgeous Estate Home in The Presidential Collection in The Heart of Fullerton. Located On A Cul-d-Sac On A Pristine Approx. 9,000 sq. ft. Flat Lot. This Residence Boasts 4,300 sq. ft. of Living Space with 5 Bedrooms (one Bedroom on Main Floor with Private Bathroom and one currently used as Bonus Room) + Downstairs Office Suite with Custom Built-Ins, 4.5 Baths & Sweeping Staircase with Rod Iron Balusters. Gourmet Chef’s Kitchen with Granite Slab Countertops, Custom Cabinetry & Professional Grade Appliances. Imported Hand-Scrapped & Distressed Wood Floors & Imported Travertine Throughout Downstairs & Upgraded Custom Carpet Upstairs. Media Center Custom Cabinetry in Family Room & Cozy Fireplace. Opulent Master Bedroom & Bathroom with Dual Vanities, Jacuzzi Spa Tub, Dual Shower Heads, Crystal Chandelier and An Estate Sized Walk-In Closet. Front & Rear Balconies, Custom Wood Shutters & Crown Molding Throughout Home. Great Entertainers Backyard with Outdoor Kitchen with Stainless Steel BBQ & Beverage Chiller, Firepit, Covered Loggia & Grassy Area. Three Car Attached Garage. Minutes Away From Coyote Hills Golf Course, The Brea Mall, Parks, Restaurants, Movies & Easy Freeway Access. Do Not Miss This Opportunity To Live In This Fabulous Community. Call Raj Today For A Private Showing. This Home is A Must See!!!