Indie broker hires goodwill ambassador to spread positivity

via inman

The inspiration for this new position came from Raj Qsar’s father-in-law, a savvy business owner

  • The Boutique Real Estate Group has added a “Goodwill Ambassador” to its team.
  • Ambassador’s “sole purpose is to spread goodwill to everyone he meets.”

The Boutique Real Estate Group has added another person to its team, and it’s not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a “Goodwill Ambassador,” a person whose only job is to spread positivity wherever he goes.

 

The inspiration for this new position came from Qsar’s father-in-law, who has owned a commercial cleaning company for more than 35 years.

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“The idea came from him and his good friend,” Qsar said. “They are in the soap business where they sell soap to restaurants.”

“His friend would always eat at restaurants and comment on how beautiful the silverware and stemware looked,” he added. “So after some time, he designated him as his goodwill ambassador.”

When thinking of the perfect person to take on this role, Qsar says he immediately thought of Chuck Underwood, a close family friend who recently listed his home through The Boutique.

“We recently sold his home in Orange County and found him a gorgeous new home,” he says. “Throughout the process, he fell in love with The Boutique and was so impressed by how we operated our brokerage and the way we marketed his home.”

Beyond his newfound passion for the brokerage, Qsar says Underwood’s experience as a business owner along with his wide network of friends, associates and colleagues make him the perfect person to extend The Boutique’s reach beyond the immediate community.

After Qsar announced Underwood’s addition to the team on Facebook, a number of friends offered their congratulations, saying that he was the perfect man for the job.

“I can’t think of a more qualified person for the job,” wrote one commenter. “Congrats, Chuck!”

Underwood will take on a number of projects, the first of which is attending a build day with Giveback Homes on June 3, and taking on the hosting duties for the brokerage’s new office opening in Brea, California, and all of the festivities surrounding that event.

Underwood says he was “a bit intimidated” when Qsar came to him with the idea, but he knew he had the chops to take on ambassador duties.

“The Boutique is such a powerhouse brand in the Orange County real estate market, but I knew that with my outgoing personality, dedication, drive and true enthusiasm I could get the job done for The Boutique,” he says.

“It means I have a weight on my shoulders and am determined to spread goodwill to everyone I meet every single day,” Underwood added.

Although Underwood is barely a week into this new position, Qsar says they’re planning to expand the program to include additional ambassadors.

“Yes, of course,” he says excitedly of adding more ambassadors. “We already have a waiting list of three prime individuals who have applied for the position.”

Screen-Shot-2017-04-14-at-3.04.01-PM-450x450For more information the the Goodwill Ambassador program or to learn more about The Boutique please visit www.JoinTheBoutique.com

Him or Her? Featuring Raj Qsar & Christina Boladian from The Boutique Real Estate Group

via Give Back Homes

The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. We stopped by their new listing The Pinnacle House to ask them a few questions… 

Who is the patient one?

 

Raj: Me, for sure that’s me I’m the patient one.
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Who spends more time on their phone?

Raj: Me, but for work!

Christina: Not true! He’s on social media 24 hours a day! He snaps everything.

                        

_________________________________________________________________________

Who is the better driver?

Christina: Me, he’s just on his phone all the time and its a green light and no one goes! He hits curbs all the times.

Raj: You should see my rims they’re so messed up.

_________________________________________________________________________

In negotiations, who is usually the bad cop?

Raj: That’ so me, I’m totally the bad cop and I love it.

Christina: I’m too nice.
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Who is more opinionated?

Raj: Oh dear god, that’s so you

Christina: No! Definitely him.
_________________________________________________________________________

Who is better at calming down clients?

Raj: That’s so me, for sure so me.
_________________________________________________________________________

Whose instincts are usually always right?

Raj: That’s both of us it really is, we both have good instincts.
_________________________________________________________________________

Tell me something unique about this property that nobody else knows.

Raj: We’re going to apply to have a helipad! Which is pretty cool.

Where?

Raj: Right here

Christina: So we can bring you in from L.A.

Raj: Uber helicopter!

Yes please 🙂

_________________________________________________________________________

With the sale of this home, Raj & Christina will be making a donation towards the Build Day in Orange County.

Push play below so you can fully experience this gorgeous home and it’s story.

 

Inman Launches Broker War Room Facebook Group

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It’s a forum for advice and mentorship where brokers in the real estate industry can share best practices.

Inman has launched a new Facebook group for for brokers, franchise executives and real estate company leadership. Inman’s Broker War Room is a forum for advice and mentorship where brokers in the real estate industry can share best practices, help each other solve gnarly problems and become better owners.

Members are limited to broker-owners, executives and franchise team members.

It’s a closed group, but brokers and their employees, as well as franchise members, can join here.

“We created this group for brokers, by brokers and with brokers,” said Inman publisher Brad Inman. “The best advice and counsel can come from one another, not consultants, gurus or, god forbid, journalists.”

Real estate broker Raj Qsar and Stacy Stateham, vice president of marketing at Bloom Tree Realty, are serving as volunteer administrators for the group

“With so many Facebook groups geared toward agents, there is a void for real estate company leadership,” said Stateham. “Until now! As much as every real estate brokerage and company is unique in how we go to market, we have a lot of similarities in the common challenges that we all face, and my hope is that the Broker War Room gives us a place to collaborate and share.”

Top 7 Things to do at ICNY 2016

By:  Raj Qsar

This will be my 7th Real Estate Connect hosted by Inman News and it is the one event I look forward to year in & year out.  I remember my first Connect like it was yesterday and it really helped me connect with people & solidify connections I had made online over the years. So for all you first time or repeat attendees here is a simple Top 7 list before you head to #icny for the 20th Anniversary of Real Estate Connect:

Timeline_ICNY_2016

1.  Make a list of the people you want to meet “in real life (IRL).” Connect is an amazing time to solidify some of those online relationships and connect with people who you admire and respect and make that true emotional connection. Some of the connections I have made at Connect have become life long friends on mine! Remember this quote from GaryV, “People are not addicted to social media. People are addicted to people.”  Some of my friends I met at #icsf: @katielance @sethstuff @laurahbrady @vboakland @sarasutachan @nobuhata @chris_smth @avhellman @lauramonroe @mattbeall @lisaarcher @lauriewdavis @jefflobb @jackmiller @valeriegarcia1 @zachshadbot @matthewshadbolt @seancarp @clicknfinance @thejayt @joeschutt

2.  Attend the sessions that are a must attend for you! Look for the sessions that pull you out of your comfort zone and will challenge you on a personal & professional level. See the full schedule here and meet the speakers here. This year Seth Godin will be kicking off the festivities so be sure not to miss him on main stage on Wednesday morning at 9:15am.

3. Have you joined the Inman Coast to Coast Facebook Group? If not join here for all the latest updates & play by plays.

4.  The Party after the Party!  Do I need to say anymore?  We all know the real fun starts after 10pm! So just ask around, jump in an Uber Cab (download app here) and find out where the action is!! Check your email for last minute invites to all the happening VIP parties and events. If you still can not find the party make sure to tweet @clicknfinance or @seancarp (they will steer you in the right direction or lead you to the correct karaoke party).

5. Lobbycon! Yes. Its official! Probably the one place where you meet the CEO’s, Founders, Presidents, movers & shakers all just “hanging out.” Bring your business cards and make sure to say hi. BTW, when is the next time you will be in the same hotel as Dolly Lentz, F. Ron Smith, Mauricio Umansky, Spencer Rascoff and Brad Inman?

6.  Get out into the city! New York is an amazingly gorgeous city with sights, sounds, history and killer food! And since our team at The Boutique Real Estate Group are total foodies check out this list of 100 Best Restaurants in New York City via Zagat. Or if you want to get up in the air check out FlyNYON for a helicopter tour above the city.

7. Connect with some of the local “NYC” agents for a tour of their hip office space or one of their $7m listings!  Some of my favorite local NYC agents include: @NikkiBeauchamp @patricklilly @truegotham

If you made it this far and are headed to ICNY please find me in one of the sessions, lobbycon or at one of the after parties. Would be amazing to connect with you!

@rajqsar

@theboutiquere

Read Post on Inman Website

TOP 10 ICSF TAKEAWAYS AS AN ICSF NOOB

By:  Michele ChiuThe Boutique Real Estate Group

It’s been two years since I started my journey in the Real Estate Industry. InMan Connect San Francisco is the first big real estate conference I have been to, the other being a workshop in Las Vegas with Mike Ferry. The conference was a full 2.5 days of speakers, workshops, and networking. It was like a wonderful smashup of those who are at the top of the Real Estate Industry, trading info on the newest apps, innovative concepts, tips and crazy ideas.

Inman Connect San Francisco1.  On buyer experience- What is more important to a buyer: Relationship or Convenience? When Redfin CEO, Glenn Kelman took the stage on Day 1, my love/hate relationship with Redfin deepened with a new reality check. Kelman’s team found that when browsing properties online, buyers value the convenience more than the relationship of an agent- every time. The invention of the 4G mobile device allows us the instant gratification of getting what we want at the touch of a screen/button/app. Today’s savvy homebuyer will prefer the agent who can show them the property at that very instant instead of the one who they may have been communicating with on and off.

2.  Be efficient or be extinct! Don’t reinvent the wheel- simplify your workflow, and improve your system. By 12 noon each day of the conference, there would be at least 5-10 new apps downloaded on my iPad. In fact, there was a room FULL of little booths set up with the newest apps and goodies available for the world of real estate. A few that definitely stood out to me were RefreshTwilioTempoHouseCallUpdaterLenda, and Lumentus.

3.  Information asymmetry only helps the sellers with the lemons. In the used car market, people used to have no way in telling if they were going to end up with a bad car since the only person who knew was the person selling it. This resulted in low-baller buyers who factored in repair costs when haggling while sellers with the good cars end up never selling because it wouldn’t be worth it. So the only cars that ended up selling were the bad ones at average used car prices. When purchasing anything of value, people love information. With the largest purchase decision of their life, people want to know everything and anything that may alter their decision about purchasing the home. The Internet is a beautiful thing, but misinformation can be a huge problem. Sometimes things are simply just not true, and at that moment, you need to be the professional who can clarify between fact and myth. Therefore, give your clients all the information they need, give them the resources, and be a trusted filter. A consumer who is educated in the market are becomes the fastest transaction. No one wants a lemon.

4.  Uber-fying the real estate transaction. The term “uberfy” started trending at ICSF from the very start and is basically used to describe anything that is able to help bridge the gap between consumer and services. How can we leverage that in real estate? Have an awesome online presence! Be on ZTR (Zillow/Trulia/Realtor.com), have a social network, and answer your phone. Embrace the advances in our industry through technology and make it work for your business. A great agent encompasses a combination of professionalism, local expertise, and a great online presence. There is no point having a great product that no one knows about.

5.  Work your angle. There are three types of brokerages out there: Corporate firms (REMAX, Century 21, etc), boutique firms (The Boutique Real Estate Group), and discount firms. Know your advantages and disadvantages when working at each type of firm and make sure it is aligned with how you want to operate your business. As Charles Moore put it, “Safeway can be our neighbor, but my wife shops at Whole Foods.”

6.  Rich people like free stuff. Ok, so who doesn’t? There are many new things I’ve learned at ICSF and quite a few I already practice (which makes feel great about myself). Then, there are the things that other top agents do that make my practices look like child’s play. Alex Wang, for example practices vacation stalking where he finds out where his clients go on vacation and literally calls the hotel to make sure they receive an awesome care package upon their arrival. In a big transaction, the little things matter.

7.  Take it from the top! Many of us take referrals for granted. So your best friend’s sister needs to buy a home. Instead of assuming the sale, you have to win them over again and again. Start from the top and give them the top service their friend or family promised them!

8.  Bake, don’t eat! Guy Kawasaki shares with us on Enchantment: Eaters see that there’s only one cake, the more they eat, the less everyone else gets. A baker says they can make another pie, and everyone can have dessert. The best way to get what you want is to make sure the other person gets what they want first! Bakers are also innovative; they can bake cakes, cookies, or brownies and make everyone feel like they have been taken care of. So if you don’t mind my version: Bake, Serve, then Eat!

9.  Build an ecosystem. Often times as real estate professionals, we see ourselves becoming unlicensed counselors, therapists, movers, gardeners, maids, and the list goes on. Have a great list of professionals to offer your clients and focus on your own job- helping your clients buy/sell their home.

10. Put yourself in their shoes. If you were about to move to a brand new country, state, community, what would be the first thing you do? In the Global Luxury Connect session, Gary Gold talked about making a YouTube video helping buyers understand the process of buying a home. Sometimes we get so wrapped up in all of the details of a transaction that we forget to remind our clients of the big picture. Being able to really understand a client’s challenges and actually help them solve it will change everything. Helpful is the new viral!

 

If there was a #11, it would be to NETWORK! My only regret after the conference was that I didn’t network enough. I got a little too excited that I was going to be visiting NorCal and I jam packed my after conference schedule with other dinners and social events. I highly recommend ICSF to any agent who hasn’t yet experienced it. Many thanks to Raj Qsar for always encouraging and challenging us with the industry’s best opportunities and innovations.

Find the full schedule of ICSF 2014 here.

Live From Real Estate Connect | Raj Qsar & Mark Fitzpatrick

This week’s “Mobile Agent TV” is a special episode was LIVE from INMAN CONNECT SAN FRANCISCO.

Our guest is Mark Fitzpatrick who is the CEO at RUHM, which is a full-service “Destination Marketing Agency” of marketers, real estate consultants, and artists that promote the world’s finest destinations.

We will also be joined by, friend of the show, RAJ QSAR who is a finalist for Inman’s “MOST INNOVATIVE REAL ESTATE AGENT” award and is owner of THE BOUTIQUE REAL ESTATE GROUP IN ORANGE COUNTY.

Watch the Google + Hangout Here.

Mobile Agent TV

Top 5 Things To Do at Real Estate Connect #icsf

By:  Raj Qsar

This will be my 4th Real Estate Connect hosted by Inman News in San Francisco and it is the one event I look forward to year in & year out.  I remember my first Connect like it was yesterday and it really helped me connect with people & solidify connections I had made online over the years.  So for all you first time or repeat attendees here is a simple Top 5 list for you before you head to #icsf:

1.  Make a list of the people you want to meet “in real life (IRL).”   Connect is an amazing time for me personally to connect with people who I admire and respect and make that true IRL connection.   Some of the connections I have made at Connect have become life long friends on mine!  Remember this quote from GaryV, “People are not addicted to social media. People are addicted to people.”  Some of my friends I met at #icsf:  @chris_smth @katielance @lauramonroe @tericonrad @debra11 @kellymitchell @nobuhata @topbrokeroc @kendyl @jefflobb @tkjellander @lisaarcher @lauriewdavis @jimmymackin @sethstuff

2.  Attend the sessions that are a must attend for you!  Look for the sessions that pull you out of your comfort zone and will challenge you on a professional level.  See the full schedule here.  For me I always get something new from “The New Kids On The Block” session which this year is on Wednesday July 16th at 10:10am and these “KIDS” are the startups that are changing the real estate game.  Also of note this year is “The Uberification of Real Estate” session which is on Wednesday at 10:30am (sounds killer)!  Did someone say Luxury?  The session called Luxury Power Players will be off the kilt!  Connect Here.

3.  Meet the 2014 Inman Connect Ambassadors.  Talk about a fab list of people!  If you could create a memory with each of these rockstars at Connect it would truly be epic!  Meet them here –> Real Estate Connect Ambassadors.  Secret hint….They are having a mixer and you can meet them all there —>  Click Here.  Also, connect with everyone in the Real Estate Connect facebook group.

4.  The Party after the Party!  Do I need to say anymore?  We all know the real fun starts after 10pm!  So just ask around, jump in an Uber Cab (download app here) and find out where the action is!!  Check your email for last minute invites to all the happening VIP parties and events.  If you do not know where the party is just ask my friend @JeremyLehman!!  Check out the video we made from ICSF2012.

5.  Get out into the city!  San Francisco is truly a gorgeous city with sights, sounds and killer food!!!  Check out this drone fly over the city just in case you needed a visual!  Click Here.  And since our team at The Boutique Real Estate Group are total foodies check out this list of  The 38 Essential San Francisco Restaurants.

If you made it this far here is my Top Secret List of must meets.  Shhhhh, do not tell anyone.  I am really shy and do not want anyone to know!  =)

@valeriegarcia1

@katiemmax

@vboakland

@zachschabot

@thatpeterbrewer

@laurahbrady

@avhellman

San Francisco skyline and Bay Bridge at sunset, California

Real Estate + Technology

Contributing Author: Raj Qsar – Principal | Owner The Boutique Real Estate Group

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Real Estate + Technology. Not really two words that go hand in hand. Two words that usually do not embrace each other. Two words that scare off the most seasoned real estate professional.

Our story goes a little something like this: We love tech. We love real estate. So why not marry the two? Why not have a “forever relationship” with these two words? Why not incorporate technology into every aspect of the real estate experience? Our clients do not need to be tech savvy to use these products, but our agents need to understand how this technology is a benefit.

We have embraced every aspect of technology at The Boutique Real Estate Group here in Orange County, California, and we feel we have successfully digitized the real estate experience for our clientele. Most of our clients are finding us online. Most of our clients are seeing our listings online. So, it only makes sense that we need technology for real estate to survive. If our clients have instant access to data on their mobile devices, so should our agents. Everyone is head down and focused on their phones and tablets. Everyone is in the moment, and we are now able to step into that moment and grab his or her attention.

You won’t find our clients running to a fax machine to fax something to us. We don’t ask our clients to print, fill out, scan, and then save and email anything to us. It’s not how we roll. We sign digitally with DocuSign. Got mobile? No problem. Got a tablet? No problem. DocuSign allows our clients to sign on the go with ease from any device they carry.

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Furthermore, our in-transaction platform of choice is Cartavi, which seamlessly has integrated the DocuSign platform for electronic signatures. Our agents have their own personal Transaction Concierge (TC) who is trained on DocuSign and Cartavi. It only makes sense to be able to store our clients’ documents digitally, have access to them on our mobile devices, and then share the documents with all parties involved in the transaction. Our agents and TCs not only communicate digitally via DocuSign and Caravi, but we are able to manage the most complicated of transactions with these two platforms. No more emailing huge files between escrow, lenders, title, buyers, sellers, and agents. We share our files through Cartavi.

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Several members of our team are heading to Inman Real Estate Connect NYC this week. This gathering is tech real estate heaven! If you’re looking for the best and the brightest in our industry, then Connect is where you should be.

Have a question for Raj and team? Contact them here: http//www.TheBoutiqueRE.com | @RajQsar | @TheBoutiqueRE