10 Creative Real Estate Ads We Loved in 2018

Honored to have been recognized by Kitcast!blog as one of the 10 creative real estate ads they loved in 2018!

Check out our honorable mention and some other favorites below!

 

Real estate has always been a market with great advertising opportunities – companies often get highly creative to win over hearts and wallets of the customers. As the end product is very visual, marketers have a set of unlimited possibilities to present their properties in the best way possible. 2018 has seen some of the coolest and most original campaigns in the real estate world, here are our 10 favorite real estate ads.

 

The Boutique Real Estate Group listings

Listings are at the core of the real estate advertising. Sometimes, though, the quantity doesn’t equal quality. This Orange County-based real estate firm crafts visually spectacular videos and shows the right way of doing listing videos doing real estate ads that work. Their shorts are filled with gorgeous scenery, flawless camera work, great storytelling, and crazy rhythm.

Douglas Elliman – Show and Tell

Inspired by the “Questions” YouTube series of Vogue, Show and Tell follows the same concept but very cleverly applies it to the real estate industry. If Vogue follows celebrities around asking questions about themselves, Douglas Elliman uses the format to showcase their agents and properties in a visual, non-intrusive and lively manner. A brilliant idea and an amazing execution that works as both real estate Facebook ads and a YouTube video.

Corcoran – Be Home campaign

One of the most vivid players on US real estate market Corcoran chose a simple message behind their latest campaign. It is centered around the phrase “Be home” which radiates good vibes and makes you feel the coziness instantly. There are several videos that follow this concept showing the clearest and the most uncomplicated ways of broadcasting the warm notion of “homely feeling” to the viewers. Definitely a campaign to learn from.

Sotheby’s International Realty – LIVE series

Sometimes you have to give the client all the talking to convey and amplify your brand’s message. That’s exactly what Sotheby’s International Realty did in their LIVE YouTube series. The real estate powerhouse produced a set of shorts featuring real people and real houses. We believe in the power of honest marketing and this campaign hits all the right notes being one of the most truly catchy real estate ads.

Berkshire Hathaway HomeServices – #Goodtoask campaign

Storytelling is essential for a successful marketing campaign. Berkshire Hathaway HomeServices mastered the craft of making a trustworthy story in their ads, a story that resonates and touches the hearts and minds of the viewers. For their latest #goodtoask campaign they opted for an interesting format: a client answers the questions from a real estate agent. Combine that with a dramatic narrative and a great soundtrack and you have one of the most emotionally powerful and best real estate ads of 2018.

 

Tim Smith Group – Teach Me How To Duffy

How many real estate firms that became a part of pop culture you know? Well, here’s one that made a sensation on YouTube in October 2018. “Teach me how to Duffy” video by Tim Smith Group from Orange County, California is a perfect example of how you can use trends to showcase your company, your culture and ultimately become a cultural happening in your own right. The video features Mr. Swag and Smoove da General of Cali Swag District that hailed the original “Teach Me How To Dougie” back in 2010 as well as a trio of influencers that add a modern flair to a hit. Did we mention that Tim Smith himself makes a cameo rapping about the property? Pure YouTube gold.

 

Top 100 Real Estate Slogans In 2018

We were recently recognized as #14 of Property Spark’s top 100 Real Estate Slogans in 2018!

Top 100 Real Estate Slogans In 2018

These remarkably talented real estate agents and brokerages have summed up their real estate value in a few words. Here are the best real estate slogans for 2018.

A good real estate slogan is important for professional or personal branding and creates an emotional connection with potential clients. It can help you stand out in a crowd and set you apart from everyone else. We have gathered the best real estate slogans from the top professionals in the industry. Below, we present to you the Top 100 Real Estate Slogans In 2018!

Via https://propertyspark.com/top-100-real-estate-slogans/

 

Top 100 Real Estate Slogans In 2018

#100: Illustrated Properties

“Our Roots Run Deep”


#99: Hawai’i Life Real Estate Brokers

“Hawai’i Real Estate Lives Here.”


#98: Team Koki

“Koki is the Key, Your Key to Real Estate”


#97: Jennifer Saavedra

“List. Rent. Invest…with us!”


#96: The Jamie Hering Team

“Just Ask Jamie”


#95: Andrew Scherl

“HaveYouSeenAndrew”


#94: Luna Ge

“If you talk about it, it’s a dream. If you envision it, it’s possible, but if you schedule it, it’s real.”


#93: Darren Wilford

“Your Real Estate Wealth Strategist. When your wealth matters, your strategy counts!”


#92: Wendi Cornell

“Ready to Sell? Call Team Cornell!”


#91: Anita Sharma Turner

“#findyourwayhome”


#90: Jeanne Johnston-Sanders

“Solution Minded, Positive Results!”


#89: Katrina Lewis

“Raise your standards, Exceptional service, Unprecedented Luxury Living, Closing Deals in Heels..Katrina Lewis”


#88: Bernadette Metts

“We are Red Hot and Cutting Edge!!”


#87: Ben Caballero

“Realtor Marketing for Homebuilders Made Easy”


#86: Brett Jennings

“Go BIG or go homeless”


#85: Gilbert Gallegos

“Dream. Search. Live”


#84: Chen Liang

“Home is a place where you can be you.”


#83: Vincent & Lisa Archibeque

“The Archibeque Group – where clients are like family – come join our family.”


#82: Colin Whitenack

“Live where you love”


#81: Dolly Rivero

“Professionalism and trust, Hire Elite KY Homes to bring you results”


#80: Emily Kozloski Foebar

“Real Estate with an Equestrian Perspective…”


#79: Chris Duke

“Turning transactions into relationships”


#78: Jeff Scislow

“The Name You Know”


#77: Nathan Galloway

“More than a Realtor”


#76: The Stanco-Misiti Team

“The Next Generation of Real Estate”


#75: The Noble Black

“Extraordinary Reach. Extraordinary Results”


#74: Mike Murphy

“Delivering the Very Best in All Facets of Real Estate, Because you Deserve No Less”


#73: Melanie Piche

“No BS. No fridge magnets. No broken promises.”


#72: Brenda Barajas

“Results that will move you.”


#71: Eric Rollo

“Authentic Local Experience. Authentic Global Results.”


#70: Lauri Lansdale

“Have a Smooth Sale with Lauri Lansdale”


#69: Carrie McCormick

“Live where you are Inspired”


#68: Chelsea Holden

“Your Laid-Back Realtor”


#67: Melissa Vasic & Tawnya McVicker

“Integrity, service, commitment. Your trust is the heart of our business”


#66: Mike Nichols

“Downtown, In Town, Around Town.”


#65: Heidi Harris

“We do the hustle so you don’t have the hassle”


#64: Chase Olsen

“Better Service | Better Marketing | Better Results”


#63: Harry Page

“Team Aggressive specializes in helping families”


#62: Vikram Deol

“Speed to lead. The winner in this game gets to all their leads before the competition.”


#61: Michael Hickman

“Lifestyle is Where it Begins”


#60: Carol Staab

“Pick the broker who will tell you what you need to hear, not what you want to hear!”


#59: Maxim Shtraus

“Selling A Lifestyle, Not Just Real Estate”


#58: Fernando Branco

“Working by referral. Let me help you find a home too!!”


#57: The Meldrum Knybel Real Estate Group

“The Meldrum Knybel Real Estate Group, We Sell Homes!”


#56: Olga Ribardo

“Service as unique as the properties I sell”


#55: Podley Properties

“Your Next Chapter Starts Here”


#54: Zak Bushey

“Is Yours Next?”


 

#53: Judi A. Desiderio

“The Power of Deep Roots”


#52: Carrie Nenonen

“Selling St. Louis since 2001!”


#51: Katia Samson

“We Sell The Sud-Ouest✨”


#50: Roosevelt Mompremier

“We’ve got you covered!”


#49: Kristine Cuddy

“Keeping the Real in Real Estate”


#48: Shannon Milligan

“We Take Care of Everything”


#47: Wes Stoyanov

“Our Expertise Your Lifestyle”


#46: Real

“Your Success is Real’s Mission”


#45: Jordanna Moskal

“Let’s Make It Happen!”


#44: Gina Tufano

“Unlock the possibilities”


#43: Jared Anthony

“Serving Real Estate Realness”


#42: Gabe Mendez

“I’m That Realtor They Told You To Ask For”


#41: Harrison Beacher

“Negotiation in real estate transaction is all about leverage, Understand who has it and who knows they have it.”


#40: Nur Koseoglu

“Don’t trust your online home value estimates, your home is worth more! Find out how”


#39: Joshua Baris

“Bar is Raised for Real Estate!®”


#38: James Silver

“We never stop work for you!”


#37: Faith Hope Consolo

“You Need Faith”


#36: Rich Jackson

“Real Estate Rich, helping people establish a foundation to wealth through real estate”


#35: Mike McCann

“Mike McCann ‘The Real Estate Man’”


#34: Cristina Grossu

“It Only Takes ONE”


#33: Mike Bottaro

“Before You Schedule to Show, Call Bo”


#32: Gea Elika

“The better way to buy real estate”


#31: Cecilia Sherrard

“Loving What I Do Since 2002! Thinking Of Buying Or Selling A Home? Think: YouShouldOwn!”


#30: Greef Properties Christie’s

“Where it Counts”


#29: Chris & Stephanie Somers

“Real Dreams – Real People – Real Estate”


#28: Quinn Lawrence

“Where you live is my business.”


#27: Dolly Lenz

“Client Focused. Results Driven.™”


#26: Kate Bradway Rahn

“#UniqueDenverProperties”


#25: Dusty Baker

“Santa Barbara’s Premier Real Estate Professional”


#24: Leigh Brown

“#MoreThanHouses”


#23: Pacific Union

“Local Real Estate / Marketed Internationally”


#22: Exit Realty

“A Smart Move!”


#21: Stribling & Associates

“The Right Broker Makes all the Difference”


#20: ERA Real Estate

“Always There for You”


#19: New Story

“A home changes everything”


#18: Halton Pardee + Partners

“We Are Life Changers”


#17: eXp Realty

“The Agent Owned Cloud Brokerage”


#16: Austin Frangoules

“The Realtor who goes above and beyond for all”


#15: Jeffrey S. Detwiler

“Defined by Service & Expertise”


#14: Raj Qsar

“Our Passion is People What’s Yours?”


#13: Saunders & Associates

“A Higher Form of Realty”


#12: Rodeo Realty

“Local Expertise, Global Presence”


#11: Bond Real Estate

“Move/Forward”


#10: The Altman Brothers

“The Difference”


#9: Berkshire Hathaway HomeServices

“Good to Know”


#8: Sothebey’s International Realty

“Luxury Real Estate: Redefined”


#7: Compass

“Let us Guide You Home”


#6: Douglas Elliman

“Ask Elliman”


#5: Corcoran Group

“Live Who You Are”


#4: RE/MAX

“Above the Crowd”


#3: Better Homes & Gardens Real Estate

“Expect Better”


#2: Coldwell Banker

“Where Dreams Come Home”


#1: Century21

“Real Estate for Your World”

Real Estate Video Influencer Awards

RajVideoInfluencer

Congratulations to the top 10 agents and the five honorable mentions in home tours and listing videos! This was an extremely difficult category to judge with so many quality entries. While we saw many highly produced samples, we focused on the story that each video told and how well they were able to explain the amenities and characteristics of each home.

We took into consideration the human element first. If a video did not have the real estate agent, homeowner, or even actors to help bring the home to life, they were eliminated from the competition. Needless to say, slideshows need not apply.

What we ultimately came up with was a balanced list of videos that includes both highly produced videos and videos every agent can create. Check out the top agents in the Listing Video category and get inspired by their creations!

Who can tell the story of a home and why it’s so magical better than the person who specifically built the home, custom to his family’s wants and needs? We love this video because we can see and feel why this home is so important to the homeowner.

#1 Raj Qsar // Home Tour Video Award

Raj is no stranger to awards. In 2017, Raj was named The Real Estate Influencer of The Year by Inman News. In 2016, Raj was named to the prestigious Swanepoel Power 200 Honoring the Most Powerful 200 People in Residential Real Estate. On his YouTube channel, you can find a variety of interviews with him where he discusses how important it is for real estate agents to utilize video in their business. Raj truly captures the luxury and cinematic essence of his high-end listings, on top of leveraging unique storytelling within his highly produced listing videos.

The Boutique Real Estate Group

TheBoutiqueRE.com | YouTube | Facebook | Instagram

5 Free Things to do in Orange County this week, Sept. 24-30

Why sit home because you don’t want to spend any money? Here are five free things you can do this week.

SUNDAY, SEPT. 24

Enjoy a concert at the Newport Beach Public Library’s Fall series of Sunday Musicales with a free 3 p.m. performance by Four Hands One Piano, a piano duo of Lucy Nargizyan and Marina Grozdanovi, in the Central Library Friends Room, 1000 Avocado Avenue, Newport Beach. Learn more:949-717-3800 , ext 2 or newportbeachlibrary.org.

THURSDAY, SEPT. 28

Take in the Wacky Magic Show at the Yorba Linda Public Library, 6:30 p.m. to 7:15 p.m. in the community room. Presented by David Skale. Location: 18181 Imperial Hwy. Yorba Linda. Learn more: Ylpl.net.

FRIDAY, SEPT. 29

See “Beauty and the Beast” (the live-action 2017 version) at Seal Beach Movies in the Park. Movies start at sunset, at Eisenhower Park next to the pier. Bring your chair and blanket. Learn more: moviesintheparksb.com

SATURDAY, SEPT. 30

Take a free nature walk with a bird talk, led by naturalist docents at the Bolsa Chica Ecological Reserve. Thousands of birds make Bolsa Chica their home year-round and also when they’re on migration. The walk takes place the last Saturday of each month at 9 a.m. Meet at the south parking lot, across PCH from the entrance to Bolsa Chica State Beach. Get there early and carpool because the parking lot is small. Learn more: amigosdebolsachica.org

Walk with a Naturalist 9-10:30 p.m. Join naturalists at O’Neill Regional Park and learn about the animals and natural world of Trabuco Canyon. This is a light-to-moderate walk on mostly paved roads. The walk is free, parking is $5. Contact:949-923-2260 . Location: O’Neill Regional Park. 30892 Trabuco Canyon Road, Trabuco Canyon. Learn more: ocparks.com/parks/oneill

View Original Article Here

Did your child’s high school rank among best in U.S. News & World Report?

via OC Register

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Corona del Mar High School ranked as the 40th best public high school in California in U.S. News & World Report’s rankings released this week.

Three schools in Irvine cracked the top 100 statewide again this year: University High at 46, Northwood High, at 68, and Beckman High, at 74. University and Northwood are in the Irvine Unified School District, and Beckman is in the Tustin Unified School District.

Troy High School in Fullerton came in 69th – up from its 97th spot last year. Orange County School of Arts, in Santa Ana, placed 72nd in the state, four paces ahead of its No. 76 ranking last year.

Noticeable in its absence was Oxford Academy in Cypress, a magnet school that has consistently ranked among the top schools in the state and even in the nation for the past decade.

“We believe there was some kind of glitch,” said Michael Matsuda, superintendent for the Anaheim Union High School District.

There were no drops at Oxford in any of the metrics the magazine considers, and in some cases, Oxford ranked even higher, Matsuda said. Last year, the school was second best in the state, and 16th best in the nation.

U.S. News was unable to compute the school’s college-readiness index because Common Core data collected by the U.S. Department of Education’s National Center for Education Statistics did not include necessary information, such as grade 12 enrollment numbers, said Robert Morse, chief data strategist at U.S. News.

Other Anaheim Union districts schools that typically garner silver and bronze medals got none this year and according to the rankings, some of the data also appears to be missing from the magazine rankings published online, said Manuel Colón, the district’s chief academic officer.

Only two of Anaheim Union district’s high schools netted a silver medal: Kennedy, ranked 298 in the state, and Cypress, ranked 236.

No Orange County school ranked among the top 100 nationally.

Whitney High School in neighboring Cerritos ranked top in the state and 19th best in the country.

Another area school that ranked high was the California Math and Science Academy, part of the Long Beach Unified School District, which came in as 10th best school in the state.

The magazine evaluated nearly 20,000 schools in 50 states and the District of Columbia.

Analysts looked at various measures, including whether each school’s students were performing better than statistically expected for students in that state and whether disadvantaged students – black, Hispanic and low-income – were outperforming disadvantaged students in the state.

Another consideration was how well schools prepare students for college, based on scores of Advanced Placement or International Baccalaureate exams. For the first time, graduation rates were added as a measure.

“Parents should look at multiple indicators always … but certainly the U.S. News and World Report is another benchmark of how healthy a school district or specific school is,” Matsuda said. “In this case … there was a mistake.”

Interior Design & Staging | The Boutique Real Estate Group | Orange County Real Estate

April 25th, 2013
By Kathy HoughtonThe Boutique Real Estate Group
Via Real Estate Staging Association

Real Estate Staging is the art of preparing and showcasing residential real estate for sale.

It is a systematic and coordinated method in which knowledge of hyper-local real estate, home renovations and creative design principles are applied to attract the vast majority of buyers to a prospective home.  It is part of our teams marketing strategy and an essential part of our teams philosophy in preparing a home for the market in Orange County.

Preparing a property properly involves cleaning, de-cluttering, updating, and repairing, while showcasing the true potential of the home through furniture placement, accessories, art, color and light to create visual appeal to the vast majority of buyers.  They way people live in a home is very different than the way we “sell” a home.

Staging shows buyers the true potential of the home. Buyers view professionally staged listings as “well maintained” and “model-like.”

Our team believes staged homes not only photograph better but also look better in person and will ultimately sell faster.

Thinking about selling?  Give us a call today and we would be happy to give you a staging consult on your home.

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Why Better Technology Means Better Service

By Jeremy Lehman

The Boutique Real Estate Group

 

When you think of real estate, the last thing that comes to your mind is probably technology. Technology has come a long way in the past few years, but unfortunately, the real estate industry tends to lag behind the curve. Sometimes decades behind; have you seen our MLS?

Today, our team employs an industry leading approach to improving response time, customer service, client convenience, and business management using mobile technology and cloud based applications. We work closely with vendors to help tweak their products or even create new ones that can help our team and clients enjoy a painless process of signing documents, accessing property information, communication, scheduling activities, sharing documents, and more. Our team is on the cutting edge of using technology in real estate. Every member of our team is equipped with an iPhone, iPad, Laptop, and mobile internet connection, allowing us to work from anywhere at any time.

Our listings receive a best in class marketing campaign with HDR photography, HD video, HD V-Tours, professional graphics & design, staging & interior design individual property websites, and even floor plans; creating maximum exposure and ultimately a maximum price. We use social media, blogs, and the most visited real estate websites to promote our listings, open houses, and interact with potential buyers. We’ve also created online groups of the top agents throughout Southern California to share listings with the agents that actually do business. Our use of video has received national accolades & recognition, but better yet, gives potential buyers the #1 thing they’re looking for. Listings with videos tend to sell for more money and faster than listings without. Our open house events are almost always packed with potential buyers and curious neighbors. To take advantage of the opportunity, we use an iPad application to track the visitors, follow up with property information, and notify them of any future price changes. We’ve also been able to assemble a big list of interested buyers for the neighborhoods we service.

Our clients can expect a quick response, the convenience of signing contracts via your mobile phone/tablet or computer (some transactions require “wet” signatures), maximum exposure for your property resulting in a maximum price, regular updates and communication and  market updates. We know technology does not replace service, skills, and knowledge, we just use to better serve you. Our agents are all proven industry experts as well.

Mortgage Debt Relief Act Extended for Another Year

Struggling homeowners who are considering a short sale or modification will be eligible for tax relief in 2013.

The “fiscal cliff bill” passed by Congress on January 1 included a provision to exclude borrowers from paying taxes on debt forgiven through a short sale, foreclosure, or loan modification.

Known as Mortgage Debt Relief Act of 2007, the act was scheduled to expire December 31, 2012, but received an extension for another year.

Industry experts and political leaders from all sides expressed support for the act’s extension.

In November, 41 state attorneys general wrote a letter urging U.S. House and Senate leaders to extend the act, arguing the act’s expiration would take away from the effectiveness of the national mortgage servicing settlement.

Through the settlement, state and federal officials reached an agreement with five of the largest servicers over “foreclosure abuses.” The settlement requires the servicers to provide $20 billion in consumer relief to struggling homeowners.

As of September 30, a report from settlement monitor Joseph Smith found servicers provided 21,833 borrowers with $2.55 billion in relief through first lien principal reduction modifications, which averages to about $116,929 in debt forgiveness for each borrower.

If the act did not receive an extension, borrowers who received relief in the form of forgiven debt would be liable to pay taxes on the debt.

The Center for Responsible Lending and the Financial Services Roundtable also wrote letters asking Congress to extend the act.

 

5 Real Estate Trends to Look For in 2013

Posted By The KCM Crew On December 27, 2012, www.kcmblog.com

 

Predicting trends during volatile economic times in American is no easy task. However, we are going to give it our best shot. We strongly believe these are the five real estate items we should keep an eye on in 2013:

Demand for Housing Will Continue to Surge

The housing market has turned the corner and there is no reason to believe that buyer demand will not maintain momentum throughout 2013. Household formations shot up to boom-time levels in 2012 and are projected to increase at even a faster rate over the next twelve months. A lack of inventory will be more of a challenge to sales increases than will a lack of demand.

Generations X and Y Will Prove They Believe in Homeownership

Contrary to what many have hypothesized over the last few years, young adults (18-35 year olds) are just as committed to homeownership as previous generations. Recent studies have shown:

  • 43% already own a home
  • 72% see homeownership as part of their personal American Dream
  • 93% of those currently renting plan to buy a home

This, along with the increase in household formations mentioned above, makes us believe that 2013 will be the year that many of these young adults will jump into homeownership.

Prices Will Continue to Increase

Pricing of any item is determined by supply and demand. Demand for housing will remain strong throughout 2013. At the same time, the supply of homes ready for is shrinking in many parts of the country. Outside of a few states that still have challenges with large inventories of distressed properties (NY, NJ, CT, IL for example), prices will appreciate nicely.

Even in the areas that are still dealing with high percentages of foreclosures and short sales, prices will not tumble dramatically. The increase in demand will absorb much of this inventory. In these areas, prices will either flatten or perhaps soften to a small degree.

Move-Up Sellers Will Return in Great Numbers

Perhaps what many will find as the biggest surprise of 2013 will be the return of the ‘move-up’ seller. Over the last several years negative equity has prevented many of these sellers from moving up to the house of their dreams. However, with prices recovering, more and more of these sellers will realize that now may be their greatest opportunity to make the move to a lifestyle they always wanted.

With home prices expected to increase and more stringent mortgage qualifications (QR and QRM) scheduled to be announced this year, we believe that the first half of the year will bring many of these sellers/buyers to the market.

The Consumer Will Demand That Their Agent Be an Expert

Real Estate professionals who have invested the money, time and energy to truly understand what is happening and why it is happening will separate themselves from their competition and do very well this year.

Those who take that next step of learning how to simply and effectively communicate the market to their clients will be seen as experts. These industry leaders will dominate their markets.

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