La Habra Movies in the Park May 18-Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday nights. Participants should bring their own lawn chairs and blankets and can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact: www.lahabracity.comNewport Beach Jazz Festival June 1-3
A star–studded lineup of musicians, delectable food and drink selections, and dancing on the lawn. The festival kicks off on Friday night featuring Michael Lington with Kenny Lattimore at the Hyatt’s Back Bay Amphitheatre. On Saturday and Sunday, the festival heads to the Back Bay Golf Course for two jam-packed days filled with the finest smooth jazz, R&B, funk and soul!
hyattconcerts.comRare Vintage Air VW Show June 2
Bring your VW to the Rare Vintage Air VW d’Elegance to kick off the Prado & Classic weekends. We have great raffle items from our sponsors. We are also having a 50/50 raffle. Grinderz will have great food, soft drinks and beer on site at a discount price.
Time/Place: 9am-3pm / Old World Village, Huntington Beach
Family Fun & Wellness Fair June 2
Free health screenings and checkups while enjoying good food, live music, and informative offerings from the exhibitors. Families will enjoy the various entertainments such as live music performances, face painting, prize giveaways, and more!
Time/Place: 9am-2pm / Pretend City, Irvine
Contact: 949-428-3900 / www.pretendcity.org/healthfair
San Diego Rail & Sail June 2
We will motor coach to SJC to board an Amtrak train for a coastal ride to San Diego’s waterfront shops and restaurants at Seaport Village and the “Headquarters,” with time at leisure for lunch on your own. Choose to spend the afternoon exploring the USS Midway or enjoying a San Diego Harbor Cruise.
Time/Place: 8:30am-6pm / Norman P. Murray Community & Senior Center, Mission Viejo
Contact: 949-470-3062 / www.cityofmissionviejo.org
Be More Healthy Expo June 2
Health and wellness related exhibitors will showcase their products and services to thousands of potential customers. Free admission! Open to the public.
Time/Place: 9am-3pm / Seal Beach Pier
Mission Viejo Film Festival June 2
Each screening will present films that meet the run-time guides for each category: “Short Films: High School”, “Short Films: College/Indie” and “Music Videos” The following five awards will be presented – the Mark Jennings Award, City of Hope Award, People’s Choice Award, The MV Award, and the Mayor’s Award.
Time/Place: 4-8pm / Saddleback Performing Arts – McKinney Theater
Contact: 949-470-3062 / www.missionviejofilmfestival.
Corona del Mar Scenic 5K June 2
Whether running the 5K course, participating in the 2-mile Celebration Walk, or simply cheering the kids on in the Youth and Dolphin Dash series, all registered participants are hosted to a complimentary restaurant row feast of local eateries. Don’t miss the festive post event party complete with live entertainment, unique sponsor and vendors, awards ceremony and more.
Time/Place: 6am / Ocean Blvd & Heliotrope Ave.
Huntington Beach Concours Classic Car & Motorcycle Show June 2-3
A fun event where car lovers and enthusiasts can come to enjoy themselves, while knowing that they are also helping a worthy cause, The Huntington Beach Library Children’s Resource Center. It is rated # 1 in California, please help us keep it that why by attending this year’s event.
Time/Place: Sat 9am-2pm, Sun 9am-4pm / Huntington Beach Central Park
Contact: 714-904-5034 / www.hbconcours.org
Dino Days June 2-3
There will be fun for the entire family with a walking DINO tour of a life-size moving T-Rex, Velociraptors and a Dilophosaurus. Wristband includes dinosaur tour, arts and crafts, face painting, balloon artist and unlimited games.
Time/Place: 10am-2pm / Nature Park, Lake Forest
Contact: 949-273-6960 / www.lakeforestca.gov
Fantasea of Quilts, Quilt Show June 2-3
Traditional and non-traditional style quilts will be on display. It brings together the “best of the best” in quiltmaking, with aisles of displays, retail exhibits and more. Opportunity quilt: Sunshine, Lollipops, and Rainbows with Kaffe Fassett Fabrics, $1 per ticket or 6 for $5. $10 and parking is Free! Auction is at 1 pm on Saturday.
Time/Place: SOKA University, Alisa Viejo
Contact: 949-547-6961 / www.beachcitiesquilters.org
Lost & Found Vintage Flea Market June 3
Unique, curated, and rare vintage finds! Not everyone knows this, but The LAB stands for “Little American Business” and that’s exactly who we are and what we strive to support.
Time/Place: 11am-4pm / The LAB Anti-Mall, Costa Mesa
Tustin Street Fair & Cook-Off June 3
The event features a one-day Chili Cook-Off, salsa competitions, craft booths, non-profit food vendors, commercial vendors, entertainment, kids area, music, family friendly contests, wine & beer booths, family plaza and carnival attractions.
Time/Place: 10am-5pm / Old Town Tustin
Contact: 714-573-3326 / www.tustinchilicookoff.com
Celebration of the Arts June 3
Dozens of artist’s exhibits and sales, including paintings, photography, ceramics, mosaics, jewelry, sculptures, wood carving, glass art, mixed media and cultural activities. This is a family friendly event offering free activities for all ages, sharing the creativity & talent of our community.
Time/Place: 11am-4pm / Thomas Lasorda Jr. Memorial Field House & Hurless Barton Park, Yorba Linda
Contact: 714-996-1960 / www.artsyl.org
Russo and Steele Collector Automobile Auction June 8-10
The auction event will provide the electric atmosphere of auction in the round auction block and also provide enthusiasts an outstanding destination to bring the whole family to experience their passion of classic cars.
Time/Place: 9am / Newport Dunes Waterfront Resort
Laguna Niguel Summer Concerts June 8-Aug. 10
Bring your family and friends to enjoy a night of music under the stars! Food and dessert will be available for purchase from gourmet food trucks.
Time/Place: Crown Valley Community Park, Laguna Niguel
Contact: 949-425-5100 / www.cityoflagunaniguel.org
Annual Pier Swim June 9
Get yourself in shape, practice your stroke, learn the motions of the waves and you’ll be in good company when the pier swim arrives. Join or watch this annual tradition as groups of swimmers from 12 years old and up swim approximately 1/2 mile around the Huntington Beach Pier. $25 entry fee.
Time/Place: 7am / Huntington Beach Pier
Contact: 714-960-8870 / www.huntingtonbeachca.gov
Dana Point ArtFest June 10
An outdoor, top-quality juried art and music event that brings artists and community together. A free community festival of fine art, live music, food, and more.
Time/Place: 10am-5pm / Dana Point Lantern District
Flag Day Retirement Ceremony June 14
The City of Rancho Santa Margarita is proud to offer an opportunity for residents and guests of all ages to honor the American Flag with this observation and flag retirement ceremony. The ceremony is held to destroy properly – by burning – worn, damaged or otherwise unserviceable American Flags in a dignified manner in accordance with The United States Flag Code.
Time/Place: 7:45-8:30pm / Bell Tower, Rancho Santa Margarita City Hall
Chili at the Beach June 16
Chili Cook-Off and Salsa Tasting Contest. In addition there will be children’s activities with kid’s games and entertainment, all benefiting the Boys and Girls Club of Huntington Valley. Attendance is free with unlimited chili and salsa tasting tickets.
Time/Place: Main St & PCH, Huntington Beach
Contact: 714-536-8300 / www.hbdowntown.com
Summer of Mud Run June 16
Celebrate summer by running (or come cheer on the runners!) the approximate +5k course beginning and ending at Irvine Lake. You will get wet and you will get muddy. Be sure to bring towels and a change of clothing.
Time/Place: 9am / Oak Canyon Park, Silverado
Fête de La Musique June 16
Held in conjunction with “World Music Day” to celebrate the coming of summer each June. The festival is celebrated worldwide on, or near, the beginning of summer. LBSCA has crafted its Fête de la Musique to promote Laguna Beach performing arts through live music by singers and musicians.
Time/Place: 1-4pm / Downtown Laguna Beach
Contact: 949-492-0883 / www.lagunabeachsistercities.
Summer Solstice Garden Gala June 16
An evening “under the stars” with an evening of exquisite food, fine wines, & moonlight dancing in beautiful gardens. This annual event raises vital support for the living and historical collections of the Fullerton Arboretum.
Time/Place: Fullerton Arboretum, CSUF Campus
Contact: 714-278-4792 / www.fullertonarboretum.org
Newport Beach Art Exhibition June 16
Artists, 18 years of age or older, may submit one or two original works of art to be displayed and judged. Entry fees are $30 for one entry and $40 for the maximum two entries. Categories include Painting: Watercolors and Painting: Oils and Acrylics, along with Photography and 3D Art.
Time/Place: 1-6pm / Newport Beach Civic Center
Contact: 949-717-3802 / www.newportbeachca.gov
Wags n Wine June 17
Great Food, Terrific Wine, Silent & Live Auction, Opportunity Drawings, Live Entertainment, Dancing, Dog Adoptions, Pooch Pageant & More! Raising money for Waggin’ Trails – rescuing dogs (and other animals) from certain death in our shelters or bad living situations ensuring they get placed in a forever home.
Time/Place: 1-5pm / Paséa Hotel & Spa, Huntington Beach
Contact: 714-328-8661 / www.wagsnwine.com
Summerfest June 21-24
Carnival rides, vendors, food booths and the famous FV Classic Car Show, great entertainment, and beer garden. Preview Night on Thursdaywhere all rides are $1.
Time/Place: Fountain Valley Recreation Center and Sports Park
Contact: 714-839-8611 / www.fvsummerfest.com
OC Pride 2018 June 23
OC Pride celebrates the 10th annual OC Pride LGBT Parade and Festival. This event celebrates OC’s LGBT community for the opportunity to gather and show their pride.
Time/Place: 9am-6pm / Downtown Santa Ana
Contact: 657-234-7802 / www.prideoc.com
Doheny Surf and Art Festival June 23-24
A two-day celebration of the Southern California surfing lifestyle! Menehune Surf Contest, Surfers Vendor Village, 60’s Surf Contest, Tandem Exhibition, Surf Tricks Contest, Kona Beer Garden (with wine and spirits, too), Live Music, Polynesian Dancing, Great Food, Healthy Living Demonstrations, Surfer’s Art and Collectibles, Classic Longboard Exhibit, Classic Woody Car Show and MORE!
Time/Place: Doheny State Beach
A Taste of Greece June 29-Sept. 2
Art! Three stages of live music and entertainment! Cheap beer and wine! Outdoor eateries and cafes! Free hands-on art classes and daily art demonstrations such as glassblowing!
Time/Place: 10am-10pm / 935 Laguna Canyon Rd., Laguna Beach
Contact: 949-494-3030 / www.sawdustartfestival.org
“Flip or Flop” star Christina El Moussa is selling a five-bedroom, nine-bathroom Yorba Linda home she shared with her ex, Tarek El Moussa, for $2.995 million.
The couple’s divorce was finalized in January 2018, and Tarek El Moussa bought a three-bedroom house in Costa Mesa on Feb. 21.
Built in 2004, the 6,366-square-foot, Mediterranean home on nearly a half acre hit the market this week.
The house has undergone $1.5 million in renovations, according to the listing, and boasts a rock pool and spa with waterfalls, a waterslide and grotto, as well as an outdoor kitchen, barbecue and beer tap. There’s also a putting green.
Inside are a soaring entry, two-story dining room, home theater and “tech center.” Italian Travertine, hardwood floors and stonework are among the interior touches.
The kitchen was designed with Carrara marble and has Thermador and Sub-Zero appliances.
In the master retreat are a fireplace, tub, walk-in closets and a seamless glass shower. A gym with a bathroom could be transformed back to two additional bedrooms. The property includes a casita.
Dean Lueck of First Team/Christie’s International Real Estate is the listing agent. Christina joined the firm in February.
Tarek El Moussa last month purchased a 3,010-square-foot house in Costa Mesa with a master suite opening to a deck and swimming pool. The turnkey home includes a great room with a two-story vaulted ceiling, a California room and clerestory windows. A steam shower and free-standing tub are part of the master suite.
Despite their split, the El Moussas have continued to shoot episodes for their popular HGTV show. They share custody of two young children.
Here’s a peek of the grand staircase at the Yorba Linda house:
Did you miss?
Toll Brothers Inc. is adding another high-end housing development to its Orange County portfolio.
Its latest addition, a 47-lot site in Yorba Linda, will likely be one of its highest-priced local communities, which is saying something for the Horsham, Pa.-based builder, whose local developments’ homes top $2 million.
The builder, whose market value is about $8 billion, recently reached a deal to buy the Stonecliff Estates development site in Yorba Linda, roughly 30 acres on the northwest corner of Lakeview Avenue and Bastanchury Road. It’s a little more than a mile northeast of the Richard Nixon Museum and Library.
The site was listed for sale a few months ago by Sal Provenza and Curt Crandall at the Irvine office of land brokerage WD Land.
It traded hands for about $44 million, a little under $1.5 million per acre, or nearly $940,000 per lot, among the highest per-lot prices for an OC housing development site not along the coast.
The land was technically bought by an undisclosed land banking firm that will sell the lots to Toll Brothers in phases, according to Provenza.
Stonecliff Estates has been in the works for nearly a decade and was sold by an entity listed in marketing documents as Bastanchury Holding Co. LP.
The sellers are affiliated with Kuwait Finance House, a large Islamic banking firm that was one of the initial equity investors in the development, according to Provenza. The property is believed to be its only OC land investment; it also has some commercial property holdings in the Los Angeles area, he said.
Toll Brothers, which bills itself as the country’s largest luxury homes builder, is no stranger to Yorba Linda (or OC, where it’s now selling at 16 different projects), and has built a few developments in the city over the past three years.
Its latest, the 119-unit Enclave project, is about a half-mile from the recently bought property. It opened last year with prices near $2 million, and was about half sold as of a few months ago, according to brokerage data.
Stonecliff Estates will likely have a higher price point, thanks to some of the largest lot sizes—about a half-acre, or a little more than 20,000 square feet—for a recent OC housing development.
Most of Toll Brothers’ other area luxe homes in Irvine and other parts of OC have lots in the 6,000- to 12,000-square-foot range. Its Alta Vista development in Irvine’s Orchard Hills community, for example, with some homes priced at nearly $3 million, has lots of about 11,000 square feet, according to WD Land.
Homes at Stonecliff Estates were envisioned to be a little more than 4,000 square feet to nearly 6,000 square feet on the half-acre lots under the prior ownership group’s proposed designs, which Toll will likely tweak.
A community opening should be in about nine months, according to WD Land’s Provenza, who previously worked on land acquisitions for Toll Brothers.
Record Year, Rents
Apartment construction in OC is projected to reach an all-time record this year, according to a new multifamily research report by the local office of Marcus & Millichap.
Nearly 7,500 units will be completed at large apartment projects across the county, a record level and one that will increase OC’s base of rentals by 3%, the report said.
The heavy development is having a slight impact on vacancy rates, which have ticked up to 4%. But that hasn’t slowed rental appreciation, which has also risen 4%. Average monthly rents now stand at $1,972.
Construction should keep pushing on into next year. There were nine apartment projects with more than 300 units under way in Anaheim and Irvine combined at the start of the fourth quarter, and two projects, each larger than 500 units, were going up in Huntington Beach, the report said.
Carlito Jocson, the top chef for Yard House restaurants, has sold his modern, 8,320-square-foot house on three acres in Yorba Linda for $6.095 million. www.22750HiddenHillsRd.com
That sets a record for the most expensive home sale ever in the city, according to the Multiple Listing Service.
The house, on one of Orange County’s highest peaks, hit the market in September 2016 for $10 million. The price dropped to $8.688 million in February 2017 and $7.5 million in May.
The estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Flanking a zero-edge swimming pool are two glass-tiled fire pits. A meditation garden with more than a dozen olive trees and a disappearing entertainment system are among the outdoor features.
Inside, the solar-powered house has a restaurant-caliber kitchen, 1,200-bottle wine room and a home theater.
Jocson was one of the Yard House’s original founders and went on to become a vice president and the corporate executive chef.
via Property Spark
These real estate brokerages are reaching thousands of people by using the power of social media.
Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.
Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.
Here’s how the Real Estate Brokerages are selected:
Initial Research on Real Estate Brokerages
We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:
• Facebook Search
• Instagram Search
• Twitter Search
Inclusions and Ranking (Objective Data)
Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets
Inclusions and Ranking (Subjective Data)
Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:
• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)
With that being said, let’s get into the top list! Enjoy!
#10: The Boutique Real Estate Group
“Inspired by purpose, driven by passion”; that’s a motto we definitely want to hear from a real estate brokerage company. The Boutique Real Estate Group knows how to engage their followers on social media as they provide luxurious and dreamy photos of property interiors and exteriors.
In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.
It’s not easy to sell houses. In a market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.
So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.
The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.
People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.
The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.
The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.
Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.
Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.
Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.
They are the visionaries, the forward-thinking, the stubborn, the obsessed, the tech-savvy, the creative minds always pushing boundaries. They are entrepreneurs pushing the old ways aside, data scientists discovering new ways to examine behavior, marketers inventing new ways to showcase properties, agents developing new ways to reach clients, companies building new technologies, brokerages creating whole new ways of doing business. They are the Inman Innovator Finalists, and they’re leading us into the future of real estate.
He’s an entrepreneur who made himself into a media brand. She’s an agent who landed a $20 million listing after just a year in the business. It’s a company that developed an augmented-reality tool to show prospective buyers what an interior-decorated home might look like — during a showing, on their phones. They’re all finalists.
“We are honored to celebrate so much creativity and invention,” said Inman publisher Brad Inman. “Never in the history of the Innovator Awards has there been so much innovation and, therefore, never has our list of finalists been so large — these are exciting times.”
This is our 4th nomination for an Inman Innovator Award and we are truly thrilled, said, “Raj Qsar,” Founder & Owner of The Boutique Real Estate Group. What we are doing is truly impacting real estate on a global scale and helping our agents and clients succeed.
Who will win? The 2017 Inman Innovators will be revealed at Inman Connect in San Francisco the week of August 7-11, 2017, followed by the not-to-be-missed party that’ll wrap up Inman Connect San Francisco and celebrate the Inman Innovators.
- Be prepared for and willing to hustle 24/7 for your clients.
- Make decisions with your future in mind. Think about how taking a listing you don’t want now can benefit you later.
- Success in real estate comes down to the personal connections you make, so get out and network.
Recently, Raj Qsar — the principal/owner of The Boutique Real Estate Group — composed an intriguing and inspirational post on the Facebook group Lab Coat Agents about how a listing for a leased property, which he made no initial profit from, snowballed into at least 11 subsequent sales, countless connections and increased visibility over the course of the past three years.
“Even on million-dollar listings, if agents can take a reduced commission or they feel like it’s overpriced or whatever, they’re not going to put their best foot forward,” he said. “That’s just too bad that they’re not thinking downstream. ‘Cause the world is able to see anything that we drop on the Internet, and who knows what opportunity that will bring. It’s all downstream.”
Always do it right
Qsar says he knew he wasn’t going to make any money from the initial lease listing, but he decided to take the opportunity anyway.
He invested in professional photos and brochures, staging, a single-property website and even ordered custom signs that were up to the neighborhood’s code.
In addition to stellar marketing strategies, Qsar provided five-star customer service through appointment-only showings.
“We’re able to look the tenant and the tenant’s agent in the eye; we’re able to open the door for them, make sure the beds are made, the lights are on, the music is playing, the birds are singing and the flowers are blooming,” he says with a laugh. “We’re driving, taking time out of our day to make sure we can open the door for someone we don’t even know. That’s doing it right.”
Qsar says he treated the leased property like a million-dollar listing to “give the client the best chance of success.” Plus, he knew that his current efforts would lead to future rewards.
“What we preach at our brokerage is that it’s all about downstream. You’re not taking a listing for this listing, you’re taking it for the next listing,” he says. “You’re taking a listing for the digital content you’re going to produce, and you’re taking it for the online leads you’re going to generate from that one listing.”
Furthermore, Qsar says most agents are transactionally trained, which means they are trained for “this one and only transaction.” Basically, agents are playing a game of checkers when they should be playing chess, which puts them behind in the long run.
“[Agents are] not trained digitally, they’re not trained for content, they’re not trained to meet real people in real life,” he says.
Focus on making personal connections
Out of all the aspects of being a successful real estate agent, it’s clear that Qsar treasures his ability to make personal connections the most.
“Something that everyone seems to forget is that you’re going to meet real, live human beings from this listing,” he says. “That’s an opportunity for you to connect with people in real life, and when you connect with people in real life your chance of success is much greater.”
Qsar says that personal connections not only make it easier on the agent but also the client, which is what the work of real estate is all about.
The inspiration for this new position came from Raj Qsar’s father-in-law, a savvy business owner
- The Boutique Real Estate Group has added a “Goodwill Ambassador” to its team.
- Ambassador’s “sole purpose is to spread goodwill to everyone he meets.”
The Boutique Real Estate Group has added another person to its team, and it’s not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a “Goodwill Ambassador,” a person whose only job is to spread positivity wherever he goes.
The inspiration for this new position came from Qsar’s father-in-law, who has owned a commercial cleaning company for more than 35 years.
“The idea came from him and his good friend,” Qsar said. “They are in the soap business where they sell soap to restaurants.”
“His friend would always eat at restaurants and comment on how beautiful the silverware and stemware looked,” he added. “So after some time, he designated him as his goodwill ambassador.”
When thinking of the perfect person to take on this role, Qsar says he immediately thought of Chuck Underwood, a close family friend who recently listed his home through The Boutique.
“We recently sold his home in Orange County and found him a gorgeous new home,” he says. “Throughout the process, he fell in love with The Boutique and was so impressed by how we operated our brokerage and the way we marketed his home.”
Beyond his newfound passion for the brokerage, Qsar says Underwood’s experience as a business owner along with his wide network of friends, associates and colleagues make him the perfect person to extend The Boutique’s reach beyond the immediate community.
After Qsar announced Underwood’s addition to the team on Facebook, a number of friends offered their congratulations, saying that he was the perfect man for the job.
“I can’t think of a more qualified person for the job,” wrote one commenter. “Congrats, Chuck!”
Underwood will take on a number of projects, the first of which is attending a build day with Giveback Homes on June 3, and taking on the hosting duties for the brokerage’s new office opening in Brea, California, and all of the festivities surrounding that event.
Underwood says he was “a bit intimidated” when Qsar came to him with the idea, but he knew he had the chops to take on ambassador duties.
“The Boutique is such a powerhouse brand in the Orange County real estate market, but I knew that with my outgoing personality, dedication, drive and true enthusiasm I could get the job done for The Boutique,” he says.
“It means I have a weight on my shoulders and am determined to spread goodwill to everyone I meet every single day,” Underwood added.
Although Underwood is barely a week into this new position, Qsar says they’re planning to expand the program to include additional ambassadors.
“Yes, of course,” he says excitedly of adding more ambassadors. “We already have a waiting list of three prime individuals who have applied for the position.”
Home cooks and foodies, look no further.
The term “chef’s kitchen” gets thrown around in real estate listings, but it can mean a lot different things. Whatever your definition, the culinary playground at 22750 Hidden Hills Rd in Yorba Linda, CA doesn’t disappoint. This home’s kitchen was designed by its owner, Carlito Jocson, the executive chef for Yard House Restaurants.
We asked Jocson to dish his home’s kitchen secrets. Here are 5 features we love.
We’ve all been there: stirring a boiling pot when you realize you need to add something from the fridge. With refrigerator drawers in his kitchen island, Jocson has quick access to common ingredients. No fishing for things in the back of the main refrigerator — the essentials are an arm’s length away.
Wine staging area
A mini wine fridge is a common amenity in luxury homes, but Jocson uses his as a staging area. The main course is downstairs: a temperature-controlled, 1,200-bottle room.
Jocson brings up what he needs to chill for the next meal or two, making his wine decisions before he starts cooking. This is both a time-saver and great way to ensure your meal and wine pair well.
Open shelving has been trendy for a while, but Jocson doesn’t worry about pretty displays. He’s a functionalist, stacking dishes so they’re easy to grab, like in a commercial kitchen. Plating is an important final step in meal-prep, and this kitchen makes it easy.
According to Jocson, chefs love good flow. He wanted his space to feel more like a tasting kitchen, with ample counter space and a breakfast bar with barstools.
Jocson says there’s room to cook for 50 people (he did so last Christmas), and four to six people can sample the food while he’s cooking.
We couldn’t help admiring Jocson’s huge outdoor kitchen. But, this space isn’t just about the grill. A Wok Range, pizza oven, sink and ample counter space allow him to prep, cook and plate a meal without having to step inside.
Like what you see? Jocson’s kitchen is just one selling point of his $8.68 million Yorba Linda listing. (Check out the master bedroom overlooking the pool. The walls disappear, so you can jump out of bed into the deep end!)
The listing agents are Raj Qsar and Christina Boladian of The Boutique Real Estate Group.