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How to Sell a House in Southern Calfornia: Make a Movie

The New York Times

By Debra Kamin // Nov. 12, 2019, 1:53 a.m. ET

Shooting a music video to showcase, then sell, a home in West Hollywood, Calif. Production budgets for these films can range from $3,500 to $70,000.Credit…Ariana Drehsler for The New York Times

Raj Qsar is eyeing the sky nervously. It’s early afternoon in Corona Del Mar, Calif., and his six-man camera crew is on the clock only until sunset. But clouds are rolling in fast over this wealthy Southern California neighborhood, and the next scene on today’s docket — a glamorous drive down the Pacific Coast Highway followed by a beachfront double date — is now feeling tricky.

On other film sets, the producer and director might huddle and order a break, or call it a wrap until tomorrow. But Mr. Qsar isn’t a director — he’s a real estate agent. And the star of his film is not a good-looking young actor (although there are four of those on set), but rather, a $1.7 million Orange County home. This short and sudsy film, he hopes, in which two young couples drink wine, play board games and wander through sleek, neat rooms, will do the trick to attract a buyer.

“Telling stories and creating connections with people takes more than just photos,” said Mr. Qsar, who heads a luxury brokerage called The Boutique Real Estate Group. “For us now, it’s all about the power of video.”

Video marketing is not new territory for home sales — wide-angle walk-throughs of staged living rooms and sweeping drone footage of leafy neighborhoods have become common tools in real estate agents’ kits. But cinematic mini-films, complete with paid actors, lighting crews and full-fledged story boards, are something new.

Mr. Qsar began dabbling in cinematic videos in 2008, just two years after leaving his job as a pharmaceutical sales representative to jump into the Orange County housing boom. He came across a wedding videographer who was producing emotionally charged, story-driven films for brides and grooms, and, he says, a light bulb went on.

“I had an idea about telling the story the same way, but as the story of a house,” he said. “One of the things I always tell my clients when they walk through is, ‘Can you see yourself having Christmas dinner here or birthdays and bar mitzvahs here?’ I wanted to really pull out the emotional aspect.”

After putting the wedding videographer on his payroll and investing $20,000 of his own money in video equipment, he made a handful of short film promotions for homes in the $1 million to $2 million range in Orange County, including a four-bedroom Mediterranean-style estate in Villa Park.

On set in Corona del Mar, CA USA
The Boutique Real Estate Group

In that video, images of a young blond wife sitting at a piano and singing Frank Sinatra’s “Summer Wind” are spliced with images of a Porsche-driving husband arriving home from work. As he showers upstairs, the wife ushers in a flock of eager friends and children with balloons and sets up a surprise party by the pool. The song reaches its crescendo, the husband descends the stairs, and there’s his family, there’s a cake, and there’s a sweet, picture-perfect backyard celebration.

When that home sold, for $1.7 million, it set a record as the most expensive home sale ever in Villa Park.

“Once real estate agents started doing high-end video productions, putting in models and actors was a no-brainer,” said Jimm Fox, president of OMM Video Marketing, a Canadian agency that tracks trends in cinematic storytelling. “You’re not just selling an address, you’re selling a lifestyle. And to do that, you need humans.”

Production budgets for these films can range from $3,500 to $70,000. Often the real estate agent is picking up the tab, but in some cases, agents discuss their plans with sellers and agree to split the bill or have the costs added to their fees.

Mr. Fox said the trend for Hollywood-style videos kicked off around 2007 and was a natural progression from the lush but empty footage of staged homes that preceded it.

“Real estate at the high end is always an aspirational sell,” he said. “You want to showcase a lifestyle. So you start shooting homes, and then you add models to make it more vibrant, and very soon you want to turn it into a story.”

The Australian production studio PlatinumHD claims to have been the first to produce these Hollywood-style real estate films. In 2011, the studio helped the trend spread internationally by producing a video for the Queensland-based property management firm Neo Property.

In it, a young woman clad only in a lacy bra and panties and bound to a chair inside a hyper-modern luxury home, makes an emergency call for help and is asked to describe where she is. As she describes the home’s chef’s kitchen and waterfront views, its in-house movie theater and its private elevator, a SWAT team descends to rescue her, led by none other than Neo Property’s real estate agents themselves.

Photo Credit: The Boutique Real Estate Group
446 Morning Canyon Rd, Corona del Mar, CA USA

The film, of course, is as much about the appeal of the model as the home. But by using sex, helicopters and shots of a gleaming red Corvette to sell the property, Neo made it quite clear: In this sort of marketing, peddling a fantasy can help close a deal.

Ben Bacal began adding actors to his listing videos in 2014. The Los Angeles-based agent, a former film student who also dabbles in internet companies and has more than $2 billion in sales to his name, is a fixture on the high-priced home circuit in Hollywood. He offers his clients a professionally produced video for every home he agrees to represent, and he estimates that in 40 percent of those cases, he includes actors and a story line.

Some are sweet: A home in Bel Air, which he listed in March 2016 for $48.5 million, shows a brother and sister channeling their best Ferris Bueller impressions, faking sickness in their custom bedrooms before dashing out to their backyard infinity pool with skyline views after their parents head off to work. (The home sold for $39 million in December 2016.)

Others are more slapstick, like the film for a home on Rising Glen Road in Los Angeles (the house where the actress Brittany Murphy died), in which an adorable corgi named Sherlock Bones inherits the mansion listed for $18.5 million and heads there to live his best canine life. (That home sold in 2017 for $14.5 million.)

In all of Mr. Bacal’s videos, plots are thin but visuals, and humor, are laid on thick. That’s intentional, he says.

“Instead of telling a long dramatic story, I like to pull characters through the house and do something that makes it voyeuristic, where you can see the property. Focusing too much on story takes away from the home,” he said in a phone call from Mykonos, Greece, where he was on vacation. “I’m not Quentin Tarantino.”

His greatest triumph to date is a home on Hillcrest Road in Beverly Hills. Markus Persson, the Swedish video game programmer behind Minecraft, saw the short film that Mr. Bacal produced for the eight-bedroom, 15-bath home, showing two young women arriving in a Rolls-Royce and enjoying the home’s features, which include a candy room and a 24-seat theater. Beyoncé and Jay-Z were also reportedly interested in the property, which was priced at $85 million. Just seven days after seeing the film, Mr. Persson purchased it for $70 million.

Photo Credit: The Boutique Real Estate Group
Kerrigan Ranch, Yorba Linda, CA USA

Mr. Bacal credits his success to his ability to not just create compelling footage, but also to distribute it effectively.

He pours cash into boosting the films on YouTube, advertising them across Facebook, Twitter and LinkedIn and promoting them in the right markets. In Mr. Persson’s case, Mr. Bacal had made the decision to promote the mansion not just in the United States but also in Sweden, a decision that paid off.

“It’s not just about creating a 90-second video. It’s also about knowing how to use video to effectively market that property. And that’s going to mean breaking it up into smaller components and using social media platforms to promote it,” said Mr. Fox, the Canadian marketing executive.

It makes sense that Hollywood-style promotional real estate is hitting a peak in Southern California, said Jonathan Miller, a New York City-based real estate appraiser and consultant. That’s because the high-end market from Los Angeles to San Diego is flush with inventory, creating longer marketing time, reduced foot traffic at open houses and greater competition between agents.

“In a market where there’s escalating supply but still anchored to another time, the sellers are trying to market much more creatively,” Mr. Miller said. In his mind, the sleeker and more expert-looking the video, the more likely it is that the seller is trying to justify a high price tag.

“When I see these videos, or something like a camel at an open house, that’s a clear sign of something that’s overpriced,” he said.

Mr. Qsar, the Orange County real estate agent, produces a video for every home that he represents, spending from $2,500 to the low six figures to produce them. He pays out of his own pocket. While he has had eight-figure listings, most of his sales are in the $1 million to $2 million range.

“Fifteen years ago, I never thought I’d be shooting films,” said Mr. Qsar. “I had a day job and just wanted to sell a couple houses and see what happened. But then I sold 10 and then 15 and 20, and then social media hit, and I thought, ‘O.K., how can I be different?’”

In the hypercompetitive world of Southern California real estate, he said, it’s worth it because his videos give him a definitive edge.

“Our listings are recognizable before they even hit the market, because people see them on social media,” he said. “So now, every time I get together with my team on a house, the first question we ask is, ‘What is the story going to be on this house?’”A version of this article appears in print on Nov. 16, 2019 in The New York Times International Edition. Order Reprints | Today’s Paper | Subscribe


September Activities in Orange County!

Summer may be coming to an end, but that doesn’t mean the fun has to!  Here is a list of activities happening throughout Orange County during the month of September! 

Via: Connie Lasley

 

Festival of Arts || Through Sept. 1
The show features the original artwork by 140 award-winning artists from
Orange County.
Time/Place: 650 Laguna Canyon Rd., Laguna Beach
Contact:  www.foapom.com

Pageant of the Masters || Through Sept. 1
Ninety minutes of tableaux vivants (“living pictures”), incredibly faithful re-
creations of classical and contemporary works of art, with real people
posing to look exactly like their counterparts in the original pieces.
Time/Place: 650 Laguna Canyon Rd., Laguna Beach
Contact:  www.foapom.com

Huntington Beach Concert Band Summer Series || Through Sept. 2
Sundays. Bring out your lawn chairs, blankets, and picnic blankets for this
HB tradition. The HB Concert Band hosts a free eleven-week series
featuring various music groups, like concert bands, Latin bands, and hot
swinging big bands.
Time/Place: 5pm / Thomas Ridley Central Park Bandstand
Contact: 714-891-6856 /  www.hbconcertband.org

Dana Point Concerts in the Park || Through Sept. 12
Sundays. A Spirit Garden will be available to purchase alcoholic drinks with
the proceeds benefiting the 5th Marine Regiment Support Group. BBQ food
items will be for available for purchase and the proceeds will benefit the
Dana Point Veterans of Foreign Wars Post 9934.
Time/Place: 3-6pm / Sea Terrace Park: 33501 Niguel Road
Contact: 949-248-3530 /  www.danapoint.org

La Habra Movies in the Park || Through Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday
nights.  Participants should bring their own lawn chairs and blankets and
can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact:  www.lahabracity.com

Hyatt Regency Newport Beach Summer Concert Series || Through Oct. 12
Fridays. Another incredible summer filled with world-class music, fine wine
and dining at the intimate Back Bay Amphitheatre of the Hyatt Regency
Newport Beach.
Time/Place: 7pm / 1107 Jamboree Road
Contact:  http://series.hyattconcerts.com

International Street Fair || Aug. 31-Sept. 2
International foods, crafts, folk dancing and music. Many different ethnic
foods and costume. The Street Fair has become known for the variety of
food reflecting cuisine from around the world. Food, drink, entertainment
and crafts provided.
Time/Place: Fri 5-10pm, Sat & Sun 10am-10pm / Orange Plaza
Contact:  www.orangestreetfair.org

Tall Ships Festival || Sept. 7-9
Live music, art shows and a variety of tasty food. Interactive living-history
encampments including blacksmiths, scrimshaw artists, and the infamous
Port Royal Privateers are sure to entertain and amaze guests of all ages
and are not to be missed. Explore the historic tallships and listen to the
crew share tails of life at sea.
Time/Place: Dana Point Harbor / Ocean Institute
Contact:  www.ocean-institute.org

Friday Fall Flicks || Sept. 7 & 21
Seating is on a grassy field. Bring a blanket or low chair, so you don’t
obstruct viewing. Dress warmly as it may cool down once the sun sets.
Please, no pets, smoking or alcohol. Snacks will be available for purchase.
Time/Place: 7-9pm / Marina Hills Park, Laguna Niguel
Contact: 949-425-5100 /  www.cityoflagunaniguel.org

Dana Point Lobster Fest || Sept. 8
Monarch Beach Sunrise Rotary Club’s Dana Point Lobster Fest. Enjoy
gourmet appetizers, no-host bar, fresh east coast lobster, smoked tri-tip
steak, desserts, live music and dancing.
Time/Place: 4-10pm / Doheny State Beach
Contact:  www.danapointlobsterfest.org

Ballet Repertory Theatre’s Fall Festival || Sept. 8-9
Discover a riveting new contemporary piece by Ballet West Guest
Choreographer Christopher Sellars, enjoy the classic beauty of Swan Lake
Act II, and delight in the exuberance of Expressions, a company creation.
Time/Place: Golden West College Theater, Huntington Beach
Contact: 714-895-8150 /  www.gwctheater.com

Heroes Day Event || Sept. 9
The City of Lake Forest is honoring local heroes who made the ultimate
sacrifice by naming the ball fields at Heroes Park in their honor. The
ceremonies will feature the OCSD Mounted Honor Guard, two OCSD
helicopters and more.
Time/Place: 10am-12pm / Heroes Park
Contact:  www.lakeforestca.gov

Oktoberfest Small Breed Dog Races || Sept. 9-23
Sundays. Come see these small dogs race to the finish line during. Arrive
early and stay for lunch on their dog friendly patio.
Time/Place: 3-4pm / Old World Village, Huntington Beach
Contact: 714-895-8020 /  www.oldworld.ws

Huntington Beach Oktoberfest || Sept. 9-Oct. 28
Every Wednesday through Sunday. Sample Imported German Beers,
Bratwurst, Rotisserie Chicken, Hamburgers, Pork Sandwiches, Strudel,
Pretzels & more.
Time/Place: Old World Festival Hall
Contact:  www.oldworld.ws

Patriot Day Remembrance Ceremony || Sept. 11
Join the City of Rancho Santa Margarita as we pay tribute to those who lost
their lives on September 11, 2001, and observe the National Day of Service
and Remembrance.
Time/Place: 5:30-6pm / Civic Center Plaza, RSM
Contact:  www.cityofrsm.org

Orange County Craft Beer Festival || Sept. 15
This year there will be over 100 breweries serving over 250 craft & import
beers plus awesome food, live entertainment, beer seminars, all at the best
location in Orange County.
Time/Place: 1-4pm / Lake View Park, Orange
Contact:  www.ocbrewhaha.com

Coastal Clean Up Day || Sept. 15
Join us at Doheny to participate in one of the largest volunteer events in the
world as volunteers from up and down the coast join together to remove
trash from our beaches and waterways.
Time/Place: 9am-12pm / Capo Beach Park, Dana Point
Contact:  www.danapointchamber.com

Hometown Heroes Concert || Sept. 15
The concert will be honoring and celebrating La Palma’s own Hometown
Heroes –veterans, active serving military, police and fire personnel for their
tireless service.
Time/Place: 5-7pm / La Palma Central Park
Contact:  www.cityoflapalma.org

Dozynki Harvest Festival || Sept. 15-16
Celebrating Polish culture with food, music dancing and exhibits. Dozynki is
a celebration of thanksgiving after a bountiful harvest that dates back to
16th century Poland. Polish folk dancers in traditional costumes plus
delicious polish food such as freshly prepared stuffed cabbage, traditional
pierogi, authentic Polska Kielbasa and Polish beer.
Time/Place: Pope John Paul II Polish Center, Yorba Linda
Contact: 714-996-8161 /  www.polishcenter.org

Fiestas Patrias Festival and Parade || Sept. 15-16
Celebrates Santa Ana's vibrant Mexican culture with a parade, beer
garden, performers each night, delicious food, vendors, interactive
activities, and exciting carnival rides.
Time/Place: 12-10pm / Santa Ana Civic Stadium
Contact:  www.gandcproductions.com/FiestasPatrias

Balboa Island Carnival/Taste of the Island || Sept. 16
Family Fun, Games, Bungee Jump, Great Food, Pie-Eating Contest, DJ
Music, Wine & Beer Garden, Fashion Walk.
Time/Place: 1-5pm / Marine Avenue
Contact:  www.visitnewportbeach.com

Senior Expo || Sept. 21
Enjoy Life, Be Healthy and Plan for the Future. Raffles, Door Prizes, Health
Screenings, 30+ vendors.
Time/Place: 9am-12pm / 24602 Aliso Creek Road, Laguna Niguel
Contact: 949-425-5151 /  www.cityoflagunaniguel.org

Lions Club Fish Fry & Carnival || Sept. 21-23
Features a parade, carnival, food and car show in Fairview Park. The Fish
Fry is presented to help raise money for local schools, clubs, and other
organizations in the community. Event includes, fish fry, raffle, baby contest
carnival and rides.
Time/Place: Fri 5-9pm, Sat & Sun 12-9pm / Fairview Park, Costa Mesa
Contact:  www.cmnhlions.com

St. NorbertFest || Sept. 21-23
The annual St. Norbertfest (formerly Oktoberfest) continues to grow and
helps to build the parish, school, and the Orange community. There will be
great food, fun games, raffles, exciting rides and awesome entertainment
for everyone.
Time/Place: St. Norbert Catholic Church, Orange
Contact: 714-637-4360 /  www.stnorbertchurch.org

Anaheim Craft and Vintage Fair || Sept. 22
One of a kind handmade items from local crafters. No multi-tiered
marketers. Real art and handmade items! Attention foodies! Food will be
sold, including handmade Eastern European favorites, baked goods and
homemade jam!
Time/Place: 9am-4pm / Annunciation Byzantine Catholic Church, Anaheim
Contact: 714-533-6292 /  www.annunciationbyzantine.org

Cruisin’ For A Cure Car Show || Sept. 22
The world’s largest one day car show dedicated to helping find a cure for
Prostate Cancer. Live music, food and vendors.
Time/Place: 6am-4pm / OC Fair and Expo Center, Costa Mesa
Contact: 949-353-7353 /  www.cruisinforacure.com

J.F. Shea Therapeutic Riding Center Annual BBQ and Family Faire || Sept. 22
Traditional family barbecue in a casual setting featuring live country
western entertainment, activities for children, live and silent auctions and
riding demonstrations.
Time/Place: 4pm / 26284 Oso Road, San Juan Capistrano
Contact: 949-240-8441 /  www.sheacenter.org

Irvine Global Village Festival || Sept. 22
Featuring more than 100 performances representing cultures from around
the world; international cuisine; kids’ crafts and activities; cultural and
religious exhibits; and an international marketplace.
Time/Place: 10am-6pm / Orange County Great Park
Contact: 949-724-6606 /  www.irvinefestival.org

Lantern District Classic Car & Motorcycle Show || Sept. 23
This event is free to the public and will feature hundreds of custom and
classic cars, a motorcycle display, awards, great entertainment, food and
more! Come for the cars, stay for the great dining and shopping!
Time/Place: 10am-3pm / Dana Point Lantern District
Contact: 949-496-1555 /  www.danapointchamber.com

Race for the Cure Orange County || Sept. 23
Susan G. Komen Orange County’s signature fundraising event to provide
local breast health services and fund national breast cancer research.
Time/Place: 6:30am-12pm / Fashion Island, Newport Beach
Contact: 714-957-9157 x26 /  www.komenoc.org/race

Ohana Fest || Sept. 28-29
Craft beer, wine, signature cocktails, as well as artisan food options from
local restaurants and food trucks will be available all-day long. Ohana will
donate a portion of proceeds to the San Onofre Parks Foundation.
Time/Place: 12-10pm / Doheny State Beach, Dana Point
Contact:  www.ohanafest.com

Battle of the Bands || Sept. 29
Brian Young and the Blues Band Blues Racket Band. Enjoy food from local
restaurants – included with ticket Sip beer, wine and spirits. Win great
prizes in our raffle Support the Ocean Institute in a silent auction.
Time/Place: 5-9pm / Ocean Institute, Dana Point
Contact:  www.sanddollarguild.org/tickets

Taste of Lake Forest || Sept. 29
The Taste of Lake Forest is a great opportunity for Lake Forest restaurants
to promote their unique cuisine to the local and surrounding communities.
Time/Place: 12-3pm / Foothill Ranch Towne Centre Food Festival
Contact: 949-461-3567 /  www.lakeforestbusiness.com

San Juan Capistrano Greek Festival || Sept. 29-30
Greek food, live Greek music and dancing, shopping at the Greek bazaar,
kid friendly activities and exhibits featuring Byzantine icons and traditional
Greek costumes.
Time/Place: 11am-10pm / SJC Community Center
Contact:  www.sjcgreekfest.org

Orange County Children’s Book Festival || Sept. 30
Authors, illustrators, booksellers, animals, storytellers, costumed
characters, train rides, crafts, food and entertainment and much more.
Time/Place: 9:30am-4pm / Orange Coast College, Costa Mesa
Contact: 714-838-4528 /  www.kidsbookfestival.com

Fun Things To Do in August!

Enjoy this list of fun and (some free) events happening all throughout Orange County during the month of August!

Courtesy of: Connie Lasley (TheBoutiqueRE.com/Connie-Lasley)

 

 

Vans U.S. Open of Surfing // July 28-Aug. 5

In addition to the surf competition, includes skateboarding and BMX bike competitions, movie premieres, vendor exhibitions, demos and art exhibitions. 

Time/Place: Huntington Beach Pier   

Contact: www.vansusopenofsurfing.com

Laguna Niguel Summer Concerts // Through Aug. 10

Bring your family and friends to enjoy a night of music under the stars! Food and dessert will be available for purchase from gourmet food trucks.

Time/Place: Crown Valley Community Park, Laguna Niguel 

Contact: 949-425-5100 / www.cityoflagunaniguel.org

The Orange County Fair // Through Aug. 12

Offering a wide variety of exhibits, foods, entertainment, rides and hands-on activities. There is something for everybody at the Fair including the summer headline concert series, working farm and petting zoos, thrill rides, contests, and games. 

Time/Place: OC Fair & Event Center, Costa Mesa   

Contact: www.ocfair.com

Garden Grove Free Summer Concert Series // Through Aug. 16

Thursdays. There will be free activities for kids in the Kids Zone! Food and drinks will be available for purchase. 

Time/Place: 6:30-8:30pm / Eastgate Park 

Contact: 714-741-5168 / www.ggcf.com

Orange Concerts in the Park // Through Aug. 22

Every Wednesday. See website for lineup.

Time/Place: 7-8:30pm / Hart Park Bandshell 

Contact: 714-744-7294 / www.cityoforange.org

Festival of Arts // Through Sept. 1

The show features the original artwork by 140 award-winning artists from Orange County. Art-related attractions and special events include jazz concerts, wine and chocolate pairings, and guided and audio art tours throughout the eight-week run.

Time/Place: 650 Laguna Canyon Rd., Laguna Beach 

Contact: 949-494-1145 / www.foapom.com

Pageant of the Masters // Through Sept. 1

Audiences are amazed and enchanted by 90 minutes of tableaux vivants (“living pictures”), incredibly faithful re-creations of classical and contemporary works of art, with real people posing to look exactly like their counterparts in the original pieces.

Time/Place: 650 Laguna Canyon Rd., Laguna Beach 

Contact: 949-494-1145 / www.foapom.com

Huntington Beach Concert Band Summer Series // Through Sept. 2

Sundays. Bring out your lawn chairs, blankets, and picnic blankets for this Huntington Beach tradition. The HB Concert Band hosts a free eleven-week series featuring various music groups.

Time/Place: 5pm / Thomas Ridley Central Park Bandstand 

Contact: 714-891-6856 / www.hbconcertband.org

Sawdust Festival // Through Sept. 2

Art! Three stages of live music and entertainment! Cheap beer and wine! Outdoor eateries and cafes! Free hands-on art classes and daily art demonstrations such as glassblowing! 

Time/Place: 10am-10pm / 935 Laguna Canyon Rd., Laguna Beach 

Contact: 949-494-3030 / www.sawdustartfestival.org

Dana Point Concerts in the Park // Through Sept. 12

Sundays. Be sure to bring a blanket or low-back beach chair. A Spirit Garden will be available to purchase alcoholic drinks with the proceeds benefiting the 5th Marine Regiment Support Group. BBQ food items will be for available for purchase and the proceeds will benefit the Dana Point Veterans of Foreign Wars Post 9934. 

Time/Place: 3-6pm / Sea Terrace Park   

Contact: www.danapoint.org

La Habra Movies in the Park // Through Oct. 12

Join the Recreation staff for an outdoor, family-friendly movie on Friday nights.  Participants should bring their own lawn chairs and blankets and can enjoy food vendors and the Bamboo Kids Club.

Time/Place: Dusk / See website for schedule.   

Contact: www.lahabracity.com

Hyatt Regency Newport Beach Summer Concert Series // Through Oct. 12

Fridays. Another incredible summer filled with world-class music, fine wine and dining at the intimate Back Bay Amphitheatre of the Hyatt Regency Newport Beach. 

Time/Place: 7pm / 1107 Jamboree Road  

Contact: http://series.hyattconcerts.com

La Habra Corn Festival // Aug. 3-5

Food, Rides, Games, Music and fun for the whole family. Enjoy hot buttery Corn on the Cob, great sandwiches, sweet warm Funnel Cakes and other tasty treats. Be sure to visit the new Corn Festival Marketplace. Parade on Saturday at 9:30am. 

Time/Place: See website for schedule. / El Centro Lions Park 

Contact: 562-691-3482 / www.lahabracornfestival.com

Cruisin For the Cause // Aug. 4

Presented by The Johnny O Foundation and Old World Village. Raffles for “Cool” prizes. The event is open to all makes and models of cars and trucks! Market consists of a Farmers Market, food and drink, collectibles plus arts and crafts from displayed by vendors from all over. Free parking and free admission.

Time/Place: Old World Village West parking lot, Huntington Beach 

Contact: 602-751-7522 / www.thejohnnyo.org

Furry Friends Pet Fair // Aug. 4

Everything to keep your pets happy and healthy including pet exams, low-cost vaccinations, micro-chipping and more. Several vendors will be on hand with products and giveaways. 

Time/Place: 9am-Noon / Aliso Viejo Aquatic Center & Vista Park 

Contact: 949-425-2550 / www.cityofalisoviejo.com

Civil War Days // Aug. 4-5

Heritage Museum will offer two days of learning from both the Confederate and Union soldiers as they reenact daily routines during the civil war. See large and small Civil War weapons and artillery, experience canon fire demonstrations and visit their blacksmith shop for interactive activities.

Time/Place: 3101 W Harvard Street, Santa Ana 

Contact: 714-540-0404 / www.heritagemuseumoc.org

Cordova Park Camp Out // Aug. 4-5

Family fun activities, including giant life-sized games, crafts, a flashlight hike, and more! S’mores and breakfast provided with registration. Please bring a sleeping bag, flashlight, water bottle, and tent (stakes are OK). No pets please. 

Time/Place: 4pm-10am / 26931 El Retiro, Mission Viejo 

Contact: 949-859-4348 x5722 / www.cityofmissionviejo.org

Newport Beach Lobsterfest // Aug. 5

Maine lobster is flown in fresh on the morning of the event. Live entertainment on from our stage located on the beach. A percentage of the proceeds go to Leadership Tomorrow and Make-A-Wish® Orange County and the Inland Empire. 

Time/Place: 3-8pm / Newport Dunes Waterfront Resort & Marina 

Contact: 949-478-3468 / www.lobsterfestatnewportbeach.com

Irvine Sizzlin’ Summer Concert Series // Aug. 5 & 12

Grab your lawn chairs, picnic baskets and dancing shoes.

Gourmet food trucks with be on-site. 

Time/Place: 5:30pm / Mike Ward Community Park 

Contact: www.cityofirvine.org

Rancho Summer Nights // Aug. 11

Tyrone Wells is a singer/songwriter with over 60 million Spotify streams, 55 thousand albums and 400 thousand singles sold. Bring your low lawn chairs, blankets and picnics. Food trucks will be available, no alcohol permitted. 

Time/Place: 4-8pm / Saddleback Church Rancho Capistrano

Contact: 949-609-8000 / www.saddleback.com

San Clemente Fiesta Music Festival // Aug. 12

Food and game booths sponsored by local nonprofit organizations, three stages with continuous live music, contests for all ages, a Salsa Challenge, arts & crafts show, kiddie area, exhibits, face painters and much more.

Time/Place: 9am-7pm / Avenida Del Mar   

Contact: www.scchamber.com

Brea Fest // Aug. 17

Talented live bands, outdoor dancing, a gallery exhibit and artist demonstrations, along with theatre performances. Over 35 area restaurants will provide food and beverage samples with taste tickets being sold for only $3 each.

Time/Place: 6:30-10pm / Brea Civic & Cultural Center 

Contact: 714-990-7771 / www.cityofbrea.net

Paws in the Park // Aug. 18

Bring your four-legged friends for a fun-filled day with activities for pets and humans alike. Pet-related vendor booths, an obstacle course, races and a pet fashion show. 

Time/Place: 10am-2pm / Stanton Central Park

Contact: 714-379-9222 / www.ci.stanton.ca.us

Pacific Wine and Food Classic // Aug. 18-19

This all-inclusive event offers incredible food from our top local chefs, wines, beers and premium cocktails on the sand.

Time/Place: 2-5pm / Newport Dunes Waterfront Resort & Marina 

Contact: www.pacificwineandfood.com

Plum Festival // Aug. 19

This is a fun family day to celebrate with your family and friends. Live Music, Carnival Games, Face Painting, Plum Cakes, Plum Crepes, Berliners, BBQ Kitchen and Wiener Dog Races. Free admission! 

Time/Place: 2-6pm / Old World Village Festival Hall, Huntington Beach 

Contact: 714-895-8020 / www.oldworld.ws

Mission Viejo Restaurant Week // Aug. 20-26

No passes, tickets or coupons are required for this scrumptious event. Instead, diners may simply visit participating restaurants during the week to enjoy the restaurant options.

Time/Place: See website for list of participating restaurants.

Contact: 949-441-0602 / www.mvrestaurantweek.org

Wedgewood Aliso Viejo Summer Wedding Fair // Aug. 22

This fun event showcases the center’s vast amenities and gives couples and families the chance to tour the property, meet vendors, sample delectable appetizers and entrees, toast with drinks and play wedding games. 

Time/Place: 6-8:30pm / Aliso Viejo Center 

Contact: 949-425-2555 / www.cityofalisoviejo.com

One Spirit Many Souls Dance & Music Festival // Aug. 25

Guest Artists, International Dancers, Food, Craft Vendors. Kamakani Komohana Organization is a 501(c)3 non-profit, dedicated to the preservation and education of Polynesian culture, dance, and music. 

Time/Place: 2-7pm / Old World Village, Huntington Beach 

Contact: 714-895-8020 / www.oldworld.ws

Splash-In Movie & Recreation // Aug. 25

Grab your swimsuit, floatie and family, and come on down to the pool for a movie. Swim and float in the pool while Secret Life of Pets plays on the big screen. Lifeguards will be on duty. Recreation swim fee is $2 per child and $4 per adult. 

Time/Place: 6:30pm / William J. Woollett Jr. Aquatics Center, Irvine 

Contact: 949-724-6717 / www.cityofirvine.org

Barks & Brews Fundraiser // Aug. 25

Celebrate National Dog Day with Outlets at San Clemente and Pet Project Foundation. Sniff, schmooze and sip craft beer and enjoy the following activities: Doggy Costume Contest with prizes, Craft Beer & Cocktail tastings, Photo Booths, Food Truck, Live Entertainment, Free Treats, Dog-Friendly Vendors, Face Painting & Balloon Animals. 

Time/Place: 4-7pm / San Clemente Outlets  

Contact: 949-492-1617 / www.petprojectfoundation.org

Rancho Mission Viejo Rodeo // Aug. 25-26

Proclaimed as the richest 2-day rodeo in the nation, this year’s Rodeo features saddle bronc, bareback, steer wrestling, calf roping, tie down roping and bull riding. 

Time/Place: 30753 La Pata Road, SJC   

Contact: www.rmvrodeo.com

Elvis Festival // Aug. 26

Themed “Always on Our Minds,” the event brings together Elvis fans and tribute artists who emulate the King of Rock and Roll. Activities include the King of Cadillac Car Show, a new Hound Dog Motorcycle Ride and Show presented by Lifestyle Cycles, food trucks, and more! 

Time/Place: 10am-6pm / Historic Main Street Garden Grove 

Contact: 714-267-4657 / www.facebook.com/ElvisFestival

Senior Fitness Expo // Aug. 31

This free event will include health screenings, nutrition information, demonstrations and a wide variety of the latest health and fitness products. 

Time/Place: 12pm / Rancho Senior Center, Irvine 

Contact: 949-724-6800 / www.cityofirvine.org

Fun Things To Do in June

La Habra Movies in the Park   May 18-Oct. 12
Join the Recreation staff for an outdoor, family-friendly movie on Friday nights.  Participants should bring their own lawn chairs and blankets and can enjoy food vendors and the Bamboo Kids Club. Movies begin at dusk.
Time/Place: See website for schedule.
Contact: www.lahabracity.comNewport Beach Jazz Festival   June 1-3
A star–studded lineup of musicians, delectable food and drink selections, and dancing on the lawn. The festival kicks off on Friday night featuring Michael Lington with Kenny Lattimore at the Hyatt’s Back Bay Amphitheatre. On Saturday and Sunday, the festival heads to the Back Bay Golf Course for two jam-packed days filled with the finest smooth jazz, R&B, funk and soul!
Contact: https://festivals.hyattconcerts.comRare Vintage Air VW Show   June 2
Bring your VW to the Rare Vintage Air VW d’Elegance to kick off the Prado & Classic weekends. We have great raffle items from our sponsors. We are also having a 50/50 raffle. Grinderz will have great food, soft drinks and beer on site at a discount price.
Time/Place: 9am-3pm / Old World Village, Huntington Beach
Contact: www.rarevintageairvwclub.com

Family Fun & Wellness Fair   June 2
Free health screenings and checkups while enjoying good food, live music, and informative offerings from the exhibitors. Families will enjoy the various entertainments such as live music performances, face painting, prize giveaways, and more!
Time/Place: 9am-2pm / Pretend City, Irvine
Contact: 949-428-3900 / www.pretendcity.org/healthfair

San Diego Rail & Sail   June 2
We will motor coach to SJC to board an Amtrak train for a coastal ride to San Diego’s waterfront shops and restaurants at Seaport Village and the “Headquarters,” with time at leisure for lunch on your own. Choose to spend the afternoon exploring the USS Midway or enjoying a San Diego Harbor Cruise.
Time/Place: 8:30am-6pm / Norman P. Murray Community & Senior Center, Mission Viejo
Contact: 949-470-3062 / www.cityofmissionviejo.org

Be More Healthy Expo   June 2
Health and wellness related exhibitors will showcase their products and services to thousands of potential customers. Free admission! Open to the public.
Time/Place: 9am-3pm / Seal Beach Pier
Contact: www.sealbeachchamber.org

Mission Viejo Film Festival   June 2
Each screening will present films that meet the run-time guides for each category: “Short Films: High School”, “Short Films: College/Indie” and “Music Videos” The following five awards will be presented – the Mark Jennings Award, City of Hope Award, People’s Choice Award, The MV Award, and the Mayor’s Award.
Time/Place: 4-8pm / Saddleback Performing Arts – McKinney Theater
Contact: 949-470-3062 / www.missionviejofilmfestival.com

Corona del Mar Scenic 5K   June 2
Whether running the 5K course, participating in the 2-mile Celebration Walk, or simply cheering the kids on in the Youth and Dolphin Dash series, all registered participants are hosted to a complimentary restaurant row feast of local eateries. Don’t miss the festive post event party complete with live entertainment, unique sponsor and vendors, awards ceremony and more.
Time/Place: 6am / Ocean Blvd & Heliotrope Ave.
Contact: www.cdmchamber.com

Huntington Beach Concours Classic Car & Motorcycle Show   June 2-3
A fun event where car lovers and enthusiasts can come to enjoy themselves, while knowing that they are also helping a worthy cause, The Huntington Beach Library Children’s Resource Center. It is rated # 1 in California, please help us keep it that why by attending this year’s event.
Time/Place: Sat 9am-2pm, Sun 9am-4pm / Huntington Beach Central Park
Contact: 714-904-5034 / www.hbconcours.org

Dino Days   June 2-3
There will be fun for the entire family with a walking DINO tour of a life-size moving T-Rex, Velociraptors and a Dilophosaurus. Wristband includes dinosaur tour, arts and crafts, face painting, balloon artist and unlimited games.
Time/Place: 10am-2pm / Nature Park, Lake Forest
Contact: 949-273-6960 / www.lakeforestca.gov

Fantasea of Quilts, Quilt Show   June 2-3
Traditional and non-traditional style quilts will be on display. It brings together the “best of the best” in quiltmaking, with aisles of displays, retail exhibits and more. Opportunity quilt: Sunshine, Lollipops, and Rainbows with Kaffe Fassett Fabrics, $1 per ticket or 6 for $5. $10 and parking is Free! Auction is at 1 pm on Saturday.
Time/Place: SOKA University, Alisa Viejo
Contact: 949-547-6961 / www.beachcitiesquilters.org

Lost & Found Vintage Flea Market   June 3
Unique, curated, and rare vintage finds! Not everyone knows this, but The LAB stands for “Little American Business” and that’s exactly who we are and what we strive to support.
Time/Place: 11am-4pm / The LAB Anti-Mall, Costa Mesa
Contact: www.thelab.com

Tustin Street Fair & Cook-Off   June 3
The event features a one-day Chili Cook-Off, salsa competitions, craft booths, non-profit food vendors, commercial vendors, entertainment, kids area, music, family friendly contests, wine & beer booths, family plaza and carnival attractions.
Time/Place: 10am-5pm / Old Town Tustin
Contact: 714-573-3326 / www.tustinchilicookoff.com

Celebration of the Arts   June 3
Dozens of artist’s exhibits and sales, including paintings, photography, ceramics, mosaics, jewelry, sculptures, wood carving, glass art, mixed media and cultural activities. This is a family friendly event offering free activities for all ages, sharing the creativity & talent of our community.
Time/Place: 11am-4pm / Thomas Lasorda Jr. Memorial Field House & Hurless Barton Park, Yorba Linda
Contact: 714-996-1960 / www.artsyl.org

Russo and Steele Collector Automobile Auction   June 8-10
The auction event will provide the electric atmosphere of auction in the round auction block and also provide enthusiasts an outstanding destination to bring the whole family to experience their passion of classic cars.
Time/Place: 9am / Newport Dunes Waterfront Resort
Contact: www.russoandsteele.com

Laguna Niguel Summer Concerts   June 8-Aug. 10
Bring your family and friends to enjoy a night of music under the stars! Food and dessert will be available for purchase from gourmet food trucks.
Time/Place: Crown Valley Community Park, Laguna Niguel
Contact: 949-425-5100 / www.cityoflagunaniguel.org

Annual Pier Swim   June 9
Get yourself in shape, practice your stroke, learn the motions of the waves and you’ll be in good company when the pier swim arrives. Join or watch this annual tradition as groups of swimmers from 12 years old and up swim approximately 1/2 mile around the Huntington Beach Pier. $25 entry fee.
Time/Place: 7am / Huntington Beach Pier
Contact: 714-960-8870 / www.huntingtonbeachca.gov

Dana Point ArtFest   June 10
An outdoor, top-quality juried art and music event that brings artists and community together. A free community festival of fine art, live music, food, and more.
Time/Place: 10am-5pm / Dana Point Lantern District
Contact: www.dpartfest.com

Flag Day Retirement Ceremony   June 14
The City of Rancho Santa Margarita is proud to offer an opportunity for residents and guests of all ages to honor the American Flag with this observation and flag retirement ceremony. The ceremony is held to destroy properly – by burning – worn, damaged or otherwise unserviceable American Flags in a dignified manner in accordance with The United States Flag Code.
Time/Place: 7:45-8:30pm / Bell Tower, Rancho Santa Margarita City Hall
Contact: www.cityofrsm.org

Chili at the Beach   June 16
Chili Cook-Off and Salsa Tasting Contest. In addition there will be children’s activities with kid’s games and entertainment, all benefiting the Boys and Girls Club of Huntington Valley. Attendance is free with unlimited chili and salsa tasting tickets.
Time/Place: Main St & PCH, Huntington Beach
Contact: 714-536-8300 / www.hbdowntown.com

Summer of Mud Run   June 16
Celebrate summer by running (or come cheer on the runners!) the approximate +5k course beginning and ending at Irvine Lake. You will get wet and you will get muddy. Be sure to bring towels and a change of clothing.
Time/Place: 9am / Oak Canyon Park, Silverado
Contact: www.irvinelakemudrun.com

Fête de La Musique   June 16
Held in conjunction with “World Music Day” to celebrate the coming of summer each June. The festival is celebrated worldwide on, or near, the beginning of summer. LBSCA has crafted its Fête de la Musique to promote Laguna Beach performing arts through live music by singers and musicians.
Time/Place: 1-4pm / Downtown Laguna Beach
Contact: 949-492-0883 / www.lagunabeachsistercities.com

Summer Solstice Garden Gala   June 16
An evening “under the stars” with an evening of exquisite food, fine wines, & moonlight dancing in beautiful gardens. This annual event raises vital support for the living and historical collections of the Fullerton Arboretum.
Time/Place: Fullerton Arboretum, CSUF Campus
Contact: 714-278-4792 / www.fullertonarboretum.org

Newport Beach Art Exhibition   June 16
Artists, 18 years of age or older, may submit one or two original works of art to be displayed and judged. Entry fees are $30 for one entry and $40 for the maximum two entries. Categories include Painting: Watercolors and Painting: Oils and Acrylics, along with Photography and 3D Art.
Time/Place: 1-6pm / Newport Beach Civic Center
Contact: 949-717-3802 / www.newportbeachca.gov

Wags n Wine   June 17
Great Food, Terrific Wine, Silent & Live Auction, Opportunity Drawings, Live Entertainment, Dancing, Dog Adoptions, Pooch Pageant & More! Raising money for Waggin’ Trails – rescuing dogs (and other animals) from certain death in our shelters or bad living situations ensuring they get placed in a forever home.
Time/Place: 1-5pm / Paséa Hotel & Spa, Huntington Beach
Contact: 714-328-8661 / www.wagsnwine.com

Summerfest   June 21-24
Carnival rides, vendors, food booths and the famous FV Classic Car Show, great entertainment, and beer garden. Preview Night on Thursdaywhere all rides are $1.
Time/Place: Fountain Valley Recreation Center and Sports Park
Contact: 714-839-8611 / www.fvsummerfest.com

OC Pride 2018   June 23
OC Pride celebrates the 10th annual OC Pride LGBT Parade and Festival. This event celebrates OC’s LGBT community for the opportunity to gather and show their pride.
Time/Place: 9am-6pm / Downtown Santa Ana
Contact: 657-234-7802 / www.prideoc.com

Doheny Surf and Art Festival   June 23-24
A two-day celebration of the Southern California surfing lifestyle! Menehune Surf Contest, Surfers Vendor Village, 60’s Surf Contest, Tandem Exhibition, Surf Tricks Contest, Kona Beer Garden (with wine and spirits, too), Live Music, Polynesian Dancing, Great Food, Healthy Living Demonstrations, Surfer’s Art and Collectibles, Classic Longboard Exhibit, Classic Woody Car Show and MORE!
Time/Place: Doheny State Beach
Contact: www.dohenystatebeach.org

A Taste of Greece   June 29-Sept. 2
Art! Three stages of live music and entertainment! Cheap beer and wine! Outdoor eateries and cafes! Free hands-on art classes and daily art demonstrations such as glassblowing!
Time/Place: 10am-10pm / 935 Laguna Canyon Rd., Laguna Beach
Contact: 949-494-3030 / www.sawdustartfestival.org

You’re Invited // Legacy Loung & Music Mixer // Corona del Mar

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RSVP Here: 

Mix & mingle at our swanky Corona Del Mar office. Experts on asset protection and digitizing photos/videos will share tips on preserving treasured memories and valuable possessions for your lasting legacy. “Unplugged” musical performance by Burden of Groove, including the Realtor-Hostess-Vocalist, Greta Tucker. Refreshments will be served.

For more info please contact Greta Tucker at 949-339-9940 or Greta.Tucker@TheBoutiqueRE.com

5 Free Things to do in Orange County this week, Sept. 24-30

Why sit home because you don’t want to spend any money? Here are five free things you can do this week.

SUNDAY, SEPT. 24

Enjoy a concert at the Newport Beach Public Library’s Fall series of Sunday Musicales with a free 3 p.m. performance by Four Hands One Piano, a piano duo of Lucy Nargizyan and Marina Grozdanovi, in the Central Library Friends Room, 1000 Avocado Avenue, Newport Beach. Learn more:949-717-3800 , ext 2 or newportbeachlibrary.org.

THURSDAY, SEPT. 28

Take in the Wacky Magic Show at the Yorba Linda Public Library, 6:30 p.m. to 7:15 p.m. in the community room. Presented by David Skale. Location: 18181 Imperial Hwy. Yorba Linda. Learn more: Ylpl.net.

FRIDAY, SEPT. 29

See “Beauty and the Beast” (the live-action 2017 version) at Seal Beach Movies in the Park. Movies start at sunset, at Eisenhower Park next to the pier. Bring your chair and blanket. Learn more: moviesintheparksb.com

SATURDAY, SEPT. 30

Take a free nature walk with a bird talk, led by naturalist docents at the Bolsa Chica Ecological Reserve. Thousands of birds make Bolsa Chica their home year-round and also when they’re on migration. The walk takes place the last Saturday of each month at 9 a.m. Meet at the south parking lot, across PCH from the entrance to Bolsa Chica State Beach. Get there early and carpool because the parking lot is small. Learn more: amigosdebolsachica.org

Walk with a Naturalist 9-10:30 p.m. Join naturalists at O’Neill Regional Park and learn about the animals and natural world of Trabuco Canyon. This is a light-to-moderate walk on mostly paved roads. The walk is free, parking is $5. Contact:949-923-2260 . Location: O’Neill Regional Park. 30892 Trabuco Canyon Road, Trabuco Canyon. Learn more: ocparks.com/parks/oneill

View Original Article Here

The Boutique Real Estate Group Rides To Build

Newport Beach, Ca

The Boutique Real Estate Group teams up with Giveback Homes & Soul Cycle Newport Beach to help build a home in Orange County for a deserving family.

GivebackHomes is a trusted network of real estate professionals dedicated to creating social change through the act of buying or selling a home. By simply choosing to work with a Giveback Homes real estate agent, you will help build a home for a family in need. People want to work with people who are doing good, and Giveback Homes is making it easy to find them. Founders, Blake Andrews and Caroline Pinal were recently named to the prestigious Inman 101 List highlighting the Most Influential 101 people in real estate for 2015.

The Boutique Real Estate Group, a worldwide luxury real estate brokerage, with national & international recognition and known for its brilliant design, beautiful marketing, luxury services and world-class technology has made a commitment to partner with Giveback Homes for their Orange County build day. “Our goal of raising $5,000 to help build a home for a family in need is our goal,” says, Founder/Owner Raj Qsar. “Our brokerage is motivated and so encouraged by the work that Giveback Homes has been doing in the real estate industry,” says agent Christina Boladian with The Boutique.

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Joining The Boutique in the cause are other celebrity and well known Real Estate Companies and personalities including; Mauricio Umansky with The Agency, Madison Hildebrand with Pacific Union, Joyce Rey with Coldwell Banker Previews International, David Parnes & James Harris with Million Dollar Listing Los Angeles and Roh Habibi from Million Dollar Listing San Francisco.

The next international build project for Giveback Homes is in Nigaragua and they only have 4 spots left. To register see below.

Click here to register
Enter: GV16118 as your event code.

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About The Boutique Real Estate Group:

2017 Real Estate Video Influencer Award
2017 REAL Trends Finalist for Best Overall Website
2017 Inman News Innovator Award for Most Innovative Brokerage
2017 Inman News Real Estate Influencer Of The Year
2016 Top 100 Real Estate Influencers on Social Media
2016 Inman News Innovator Award for Most Innovative Brokerage
2016 SP 200 The Most Powerful People In Residential Real Estate
2015 Inman News Innovator Award for Most Innovative Technology
2015 Top 33 People Changing The Real Estate Industry
2014 Best Real Estate Video of The Year
2014 Inman News Innovator Award for Most Innovative Real Estate Agent
2014 Next Generation Real Estate Brokerage
2014 Top 100 Most Influential Real Estate Leaders in The USA
2013 Top 100 Most Influential Real Estate Leaders in The USA
2013 Top 20 Real Estate Videos in The USA

 

We are hiring… Weekend Warrior wanted!

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Weekend Warrior position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

WeekendWarrior

We are hiring! // Matchmaker – Inbound Internet & Phone Guru

The Boutique Real Estate Group is expanding! And we are SUPER excited! We are looking for an amazing individual to fill our Matchmaker position. If you are looking for that next bold move or know someone who would be perfect then please email us your Resume, CV and headshot to info@TheBoutiqueRE.com and we will be in touch. We LOVE it here and YOU will too…

TBREG-Matchmaker

Meet Raj Qsar: The Boutique Real Estate Group, Newport Beach

via Leverage Global Partners

Get to know Raj Qsar, Principal/Owner of The Boutique Real Estate Group, the exclusive representative for Leverage Global Partners in Newport Beach, Corona Del Mar, Balboa Island, Newport Coast, Huntington Beach, and Sunset Beach, CA, USA. 

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What was your vision in founding The Boutique Real Estate Group?

I reflect back on a quote that crossed my news feed some years ago.  “Excellence is never an accident. It is the result of high intention, sincere effort, intelligent direction, skillful execution, and the vision to see obstacles as opportunities.”  The Boutique had our “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing luxury real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction. Our vision was clear. We had to digitize the real estate experience. The world is on the web – advances in technology are changing the way businesses interact with clients. People are on their smartphones, heads down and focused in a hyper-local world, yet our listing content grabs worldwide attention.

We know we need to be where our clients are, so we can be at the forefront of their minds all the time whether it is on a smartphone in Newport Beach or on an iPad in China. You will never find our clients running to a fax machine and most likely our clients will never even pick up a pen to sign anything. We are a paperless office, completely mobile and can run an entire real estate transaction from our iPads and iPhones. Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology into our client experience.  With this simple direction built on technology first, our brokerage concept came to life and then layered on in-house design, creative marketing strategies, world-class social media and internet optimization.

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How has social media, creative marketing, and in-house design changed or impacted your approach to business?

Real Estate marketing has truly evolved over the last 10 years. The Boutique has developed a comprehensive in-house strategy which showcases our client’s home through real-life video (actual movies with creative storylines), Architectural Photography, 360 HD V-Tours (amazing technology), custom built individual property websites for each & every home, in-house staging & interior design, custom graphics & design, and a social media content strategy that reaches people on a global scale. We have had the pleasure of being able to bring all aspects of our marketing standard completely in-house. What that means to our agents & clients is that we have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look & feel and buyers recognize our listings as being “boutique-ified.” Every part of the marketing strategy has been touched by our in-house team to ensure the story has been told on that particular home. Hours of storyboarding a listing video, post-production of each and every photograph, creating a content strategy for each social portal and custom in-house designed print brochures & booklets for each of our listings.  This is all done with intention and skill to give our clients the upfront best chance of success when marketing their home on the open market.

 How do you like to spend your free time?

I am an Orange County Native and growing up, my parents would always take us to the beach to play, surf, BBQ and just enjoy our time together.  So this tradition has carried onto my family as we spend most of our free time on the beaches of Orange County.  When we travel we look for resorts on the beach anywhere in the world.  One of our fav spots is Nantucket Island off the coast of Boston.  We have spent many summers on Nantucket and it truly has a piece of our hearts.  Most recently, we have developed a true passion for wine and all the intricacies it brings to life. Most family gatherings as we break bread we are also opening a nice bottle of wine, which of course always has a story behind it.

Leverage Global Partners is proud to have Raj Qsar and the team at The Boutique Real Estate Group as our partners in the network.   

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