NurtureCon 2017 Online Conference

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I’m speaking at the #NurtureCon Online Conference- let’s hang out! This online conference starts October 23rd and runs through Friday October 27th. ‘ll be speaking on How to Make Real Estate Movies that Sell Houses. The event is definitely targeting real estate agents and brokers who want to up their game at lead nurturing, lead generating, branding, video and content, but it also extends to those working in any professional real estate capacity / admin, realtor spouses, team leads and real estate trainers.

Interested in joining me?

Get your free ticket here!!!

 

Real estate agents make movies to sell mansions as traditional home tours become obsolete

via Financial Express

In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.

Home-tour

It’s not easy to sell houses. In a  market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.

So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.

The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.

People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.

The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.

Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.

Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.

Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.

5 Features of a (Real) Chef’s Kitchen

via zillow

Home cooks and foodies, look no further.

The term “chef’s kitchen” gets thrown around in real estate listings, but it can mean a lot different things. Whatever your definition, the culinary playground at 22750 Hidden Hills Rd in Yorba Linda, CA doesn’t disappoint. This home’s kitchen was designed by its owner, Carlito Jocson, the executive chef for Yard House Restaurants.

We asked Jocson to dish his home’s kitchen secrets. Here are 5 features we love.

Refrigerator drawers

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We’ve all been there: stirring a boiling pot when you realize you need to add something from the fridge. With refrigerator drawers in his kitchen island, Jocson has quick access to common ingredients. No fishing for things in the back of the main refrigerator — the essentials are an arm’s length away.

Wine staging area

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A mini wine fridge is a common amenity in luxury homes, but Jocson uses his as a staging area. The main course is downstairs: a temperature-controlled, 1,200-bottle room.

Jocson brings up what he needs to chill for the next meal or two, making his wine decisions before he starts cooking. This is both a time-saver and great way to ensure your meal and wine pair well.

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Stacked platewear

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Open shelving has been trendy for a while, but Jocson doesn’t worry about pretty displays. He’s a functionalist, stacking dishes so they’re easy to grab, like in a commercial kitchen. Plating is an important final step in meal-prep, and this kitchen makes it easy.

Tasting counter

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According to Jocson, chefs love good flow. He wanted his space to feel more like a tasting kitchen, with ample counter space and a breakfast bar with barstools.

Jocson says there’s room to cook for 50 people (he did so last Christmas), and four to six people can sample the food while he’s cooking.

Outdoor extension

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We couldn’t help admiring Jocson’s huge outdoor kitchen. But, this space isn’t just about the grill. A Wok Range, pizza oven, sink and ample counter space allow him to prep, cook and plate a meal without having to step inside.

Like what you see? Jocson’s kitchen is just one selling point of his $8.68 million Yorba Linda listing. (Check out the master bedroom overlooking the pool. The walls disappear, so you can jump out of bed into the deep end!)

The listing agents are Raj Qsar and Christina Boladian of The Boutique Real Estate Group.

Anaheim, CA: 10 Time-Lapse Images of the City’s Newest and Biggest Additions

via RENTcafé

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Orange County’s fairytale city of Anaheim has been growing since 1890. It remains a hugely popular vacation destination, business HQ, and playground for visionaries. From Victorian mansions, to Colony Historic District, modern homes, and Sleeping Beauty’s castle in the Disneyland Anaheim Resort area, with the backdrop of the snowcapped mountains of the Santa Ana Canyon, there is plenty to feast the eyes on here.

In 2008 the city announced plans to double the number of housing and commercial business spaces in the Platinum Triangle area around Angel Stadium, as well as to incorporate a new rapid transit system. So how has the city’s face changed since then?

With the help of Google Street View, we complied a collection of interactive time-lapse images showing how Anaheim has been improving its appeal in recent years. Simply hold and drag the arrow left and right to see the old vs new:

1. Walnut Village Retirement Community – West Anaheim

Year Built: 2009

Walnut Village is operated by nonprofit Front Porch, and has become one of the top rated centers of its type since 2010. The community provides assisted living built around a shop lined village square, was awarded Continuing Care Retirement Community of the Year by 50+ Builders Magazine, Gold Award for Best Small CRCC by the NAHB, and Beautification of Anaheim Award.

2. SpringHill Suites Anaheim Maingate – Anaheim Resort

Year Built: 2014

SpringHill Suites’ new hotel in Anaheim puts guests in close proximity to Disneyland, while catering to business travelers with interiors featuring desks and light spaces, as well as an on-site snack shop and small fitness center. Conveniently located near the Anaheim Convention Center, the hotel features its own modern, boutique meeting spaces.

 

3. Courtyard Anaheim Theme Park Entrance – Anaheim Resort

Year Built: 2015

The new 6-story Courtyard Marriot in Anaheim sits close to the theme park entrance, offers vibrant décor, a family-friendly atmosphere, and even sports its own waterpark on-site, complete with water slides. Some rooms offer views of the Disney firework shows at night. The design provides a unique blend of mission and modern aesthetics.

 

4. Holiday Inn Express & Suites Anaheim Resort Area – Anaheim Resort

Year Built: 2016

The brand new Holiday Inn Express & Suits Anaheim Resort Hotel offers 5 stories of accommodations, an onsite pool and splash area, and is just moments from all the excitement of Disney. Found right off the expressway and steps to Downtown Disney this hotel is well situated for families looking to get in every moment of action they can.

 

5. SpringHill Suites – Anaheim Resort

Year Built: 2014

The second new SpringHill Suites hotel on this list – this building puts visitors right in the heart of it, with easy walking to the resort and Anaheim convention center, as well as downtown amenities. Modern design, kid-friendly interiors, and an on-site CVS Pharmacy and coffee and tea shop make this a great convenient choice for tourists.

6. Hyatt Place at Anaheim Resort and Convention Center

Year Built: 2014

Another new hotel just down the street, Hyatt offers guests walking access to resorts, convention center events, the farmer’s market, garden walk, and art walks. Standing out from the others on the list, Hyatt Place boasts architectural elements that reflect the interior’s more business-like minimalist chic design.

7. Kaiser Permanente Orange County Anaheim Medical Center – Canyon District

Year Built: 2012

One of the largest employers in Anaheim has opened an expansive new medical facility encompassing 434,000 square feet. The building replaces the old Lakeview Hospital built back in 1979. The new campus is built around a 3-acre ‘healing garden’, hosts 262 private rooms, emergency treatment bays, labor and delivery rooms, and a helipad.

 

8. The Crossing Apartments – Canyon District

Year Built: 2010

In contrast to the other new buildings on this list The Crossing rental apartments in Anaheim offer a bolder exterior with modern lines and a dash of color. Taking sustainability seriously from start to finish, the LEED Gold Certified apartment building boasts a 94% landfill diversion and 75% recycling rate during demolition and construction.

 

9. Anaheim Regional Transportation Intermodal Center (ARTIC) – Platinum Garden

Year Built: 2014

The spaceship-looking Anaheim Regional Transport Intermodal Center (ARTIC) is a bold addition to the architectural landscape of this area. This transport hub’s diamond quilt-shaped exterior was created to optimize sustainability. Solar provides 20% of the energy used by the building, which lights up in bright colors at night. Winner of the 2015 Public Works Project of the Year Award, and LEED Platinum Certified, it is also home to a Bitcoin ATM.

 

10. Ajax La Palma Business Center – Canyon District

Year Built: 2014

Ranked as one of the largest industrial real estate projects built in the Anaheim area in years, just shy of 100,000 square feet, the business center was built by Ottomans Construction.

RESAAS’ 2016 Real Estate Rockstars: Social Media

via Resaas Blog

Social-Media

Earlier this week we announced the 2016 Real Estate Rockstars winners and nominees for branding and real estate websites.

We’re only getting started.

Now it’s time to reveal the nominees and winners for social media.

It’s a no brainer that by now everyone knows social media is crucial for today’s real estate agent.

This year’s competition was steep. Brokerages, firms and coaches all came out swinging in hopes to be recognized as a 2016 nominee and ultimately the winner for social media.

Let’s walk you through the criteria.

Criteria

These days, it’s easy for anyone to hop onto a social media platform, create an account and post their lives away. It’s these special few that are able to keep their growing audience engaged by dishing out valuable, share-worthy content.

Let’s have a closer look at the criteria we used to shortlist our nominees.

Activity

Someone that knows their way around social media knows how to expand their reach through their social media presence.

Are they active on multiple social media channels?

Do they have a larger social following?

Are their users engaged?

Content

The rule of thumb for content is the ‘80/20’ rule.

80% of the content shared should be of use to followers and NOT a hard sell. The remaining 20% of content can be those “sales-y” posts. But, it should be kept minimal.

Does the account follow the 80/20 rule?

Quality

Sure, you have social media accounts but what are the quality of your posts?

The Boutique RE

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YouTube
RESAAS
Facebook
Twitter
Instagram

Here’s a brokerage that just gets it. The Boutique RE Group makes an effort to use their social media marketing to its full potential – posting beautiful photos, high-quality videos and selling a luxury lifestyle through their content. Let’s not overlook their hashtag game. Boutique RE Group makes great use of hashtags on each one of their listing photos to increase exposure of the neighborhoods of their listings.

Activity: 10/10
Content: 10/10
Quality: 10/10

Score: 30/30

Top chef at Yard House restaurants selling Yorba Linda estate for $10 million

via The Orange County Register

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Carlito Jocson, the top chef for Yard House restaurants, is selling his modern, five-bedroom Yorba Linda house on one of Orange County’s highest peaks for $10 million.

Set on 3.1 acres, the estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Two glass-tiled fire pits flank a zero-edge swimming pool.

In addition to an expansive parking area for guests, there’s space to add a helipad, says listing agent Raj Qsar of The Boutique Real Estate Group.

Built in 2011, the 8,320-square-foot home designed by David Streshinsky of DKY Architects boasts double-height ceilings, a restaurant-caliber kitchen, 1,200-bottle wine room and home theater. The house also has a solar-power system.

Grounds include drought-friendly landscaping and a meditation garden with more than a dozen olive trees. A basketball court and disappearing entertainment system are among the outdoor amenities, and the Pacific Ocean can be viewed in the distance.

The house is by far the highest priced Yorba Linda home offered on the Multiple Listing Service right now. The next most expensive one is a seven-bedroom, 9,411-square-foot residence built in 1995, with a $5.18 million price tag.

Jocson is a Yard House vice president and its corporate executive chef. He’s also an original partner. He said his favorite room is – of course – the kitchen, relishing the layout and plating his creations on the large island

“I wanted to build the kitchen with a sense of community,” he said. “It’s the (home’s) heart. From a chef’s standpoint, I love to feed people … I want them to watch me.”

When a chef friend created a seven-course meal at the house, Jocson added, “He didn’t skip a beat. It felt like (cooking in) a restaurant.”

He also savors how the master suite’s sliding glass doors open to the zero-edge pool. “I wanted to wake up in the morning and jump in the pool straight from the bed,” he said.

With four grown children out of the house, Jocson said it’s time to downsize.

Jocson and his wife Elizabeth for the past decade have been feeding homeless and needy Orange County residents through The Storehouse ministry of North Orange Christian Church, where they are members.

Yard House restaurants are known for their contemporary atmosphere, rock music, eclectic food and more than 100 beers on tap. The chain, with 13 states, was sold to Darden Restaurants by private equity firm TSG Consumer Partners in 2012 for $585 million in an all-cash deal.

Christina Boladian of the Boutique group is co-listing the house. A video of Jocson and the home is here.

How to turn Starbucks into a lead goldmine

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Get out of the office and make personal connections that generate leads.

  • Starbucks and other places like it are great locations to generate leads.
  • Be consistent and focus on creating relationships that build credibility and lead to sales down the line.
  • Always bring marketing materials and discreetly advertise yourself with branded accessories, such as a laptop cover.

Starbucks isn’t only the place to pick up your daily triple nonfat latte with a drizzle of caramel and extra foam on the side — it’s also a great place to find leads.

In Lab Coat Agents, James Michaelin recounts how he got two leads in one morning at Starbucks thanks to good listening and quick action.

“I overheard a business meeting that someone was starting a business and they brought up needing to find a Realtor for a location,” he wrote. “Well, [the] keyword Realtor was said so of course I introduced myself, gave my card to both of them and they [wanted] to get together soon.”

Twenty minutes later, James got another lead from a man who overheard his conversation with the two businessmen.

As it turns out, Michaelin isn’t the only agent who uses Starbucks as a lead-generating tool. There’s been a lot of chatter online over the past two months about the power of Starbucks and other places like it, such as Panera Bread or even Dunkin’ Donuts.

Here’s some of the advice agents gave on how to make Starbucks work for you:

1. Mark it on your weekly schedule

Raj Qsar goes to Starbucks three times a week to do local real estate research and work on handwritten thank-you notes. Because of his consistency, customers expect Qsar to be there and look forward to asking him questions.

2. Make your presence known

Agents aren’t the only people who use Starbucks as a second office. Most of the people are there are to get work done and rarely look up from their phone, tablet or laptop.

So how do you let people know a Realtor is in the room? JT Takacs suggests telling the cashier to write “Realtor (insert name)” on your cup, so when the barista calls your name, everyone will know your profession.

3. Discreetly advertise yourself with branded accessories 

Order a customized laptop cover that has your name, logo, website URL and a great call-to-action. Amanda Miller Hudson says: “I have the Realtor ‘R’ logo in sticker form over the apple on my MacBook Pro. It works! I picked up a seller lead last November at Panera.”

4. Focus on making personal connections before generating leads

What agents love about Starbucks is the chance to get from behind the tech wall and make real-time, face-to-face connections. Don’t stop in with the expectation that you’ll walk out with a handful of deals each day, because as many will attest, there will be days and weeks when you won’t.

But you will build the relationships and familiarity crucial to establishing your brand and long-term success.

5. Offer on-the-spot advice

When Zillow evangelist Jay Thompson goes to Starbucks, he brings a sign that says: “Have a real estate question? Fire away!” And he buys a cup of coffee for those who are brave enough to take the offer.

6. Bring marketing materials

This seems like a given, but some may feel apprehensive about bringing their regular marketing materials with them into Starbucks. David Fresquez suggests having a set of “ready-made buyer or seller folders that includes information about you, your latest accomplishments along with some social proof.”

Keep these folders in your briefcase, backpack or bag and give them to your potential lead once your conversation is done.

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7. Small sacrifices can hook a big fish

At Luxury Connect in October, Josh Altman shared a story about how he was able to snare a sale at Starbucks. He frequents one Los Angeles store in particular and had purchased his coffee when he saw a well-known celebrity join the line.

So Altman threw out his just-procured drink and stepped in line behind the celeb, struck up a conversation and discovered he was looking for a home. He offered the star $1,000 to come with him to a place he thought would fit the bill — certain it was perfect. And it was. Being willing to throw out the coffee and offer money to show sincerity generated a happy ending to the story, a $12 million sale.

Do you have any extra advice for getting leads at Starbucks? What are some other places you like to hang out? Share them in the comments below.

Via Marian McPherson and Inman News

#SindeoSitDown Recap: Reeling in Buyers With Video

BY

In our latest #SindeoSitDown, Owner of The Boutique Real Estate Group and video guru, Raj Qsar, sat down with us to talk about how and why realtors everywhere should be leveraging video to grow their business.

So…what did we learn? For starters, if you’re not already using video to market your listings you should be! Listings that use video receive 4x as many leads as those without. Video has become the #1 ROI for money spent and returned for Raj and his team, as is the case for most realtors doing video successfully.

What kinds of things can you add to video to make them exciting and “sticky”?

  • Add a human element – Create videos that are about more than just the property. Feature pets, give the house a story, include actors that “live” in the home, find ways to make it feel real so viewers can relate.
  • Include the community – B-roll footage is key. Buyers aren’t just moving into a house, they’re moving into a community. So, show it to them! Shots of local businesses, parks, beaches, and amenities go a long way. Plus, this content is evergreen, meaning you can use it again and again.
  • Make it cool – There are so many hi-tech additions you can incorporate to put your video above the rest. Use hyperlapse, add filters, film aerial shots with a drone!

Create beautiful and effective listing videos that capture a buyer’s attention and keep clients coming back.

Don’t know where to start? Get inspired by some of Boutique Real Estate Group’s amazing videos. Check them out!

Missed the webinar? No problem! You can catch the entire thing by

CLICKING HERE.

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4 ways to grow your real estate marketing content — and business.

via Inman

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Here are a few innovative tips to garner engaging local content.

You can’t open a trade publication these days without seeing an article urging real estate professionals to generate content in order to build their brand and get more business. It makes sense — who buys and sells houses? People. What do people like? To be enlightened, informed and entertained. That’s what great content does.

Coldwell Banker is one of the leaders in this area, and it recently teamed up with MLB.com to take fans inside the homes of their favorite players.

Why content?

Many real estate professionals ask whether content creation has any real tangible benefits in getting homes sold. Top producers tend to look at the bigger picture. Tim Smith of Smith Group Real Estate says, “High-quality marketing increases the perceived value of the property.” In other words, when you make a video about a house, you’re saying to the world, “This place is worth it.”

“When we show up at a property with a truck and equipment and actors and a tent, it causes curiosity within the neighborhood,” said Raj Qsar, principal and owner of The Boutique Real Estate Group. “It gives us a way to connect with the neighborhood on a hyperlocal level. Then they tell their friends and family about the house, and word gets out. It’s a long-tail plan.” Let’s face it: Nothing makes a seller happier than to see their home being given the star treatment.

“There’s a misconception across the industry as to why people do content marketing,” Qsar said. “Video is not just for the one listing — we make our video evergreen so it can live forever.”

And it sure doesn’t hurt to have an amazing video to show in your next listing presentation, either.

But for many Realtors, the thought of creating content tends to generate more guilt than inspiration. What kind of content should you be making? And how in the world are you expected to write a script or learn to edit video when there aren’t even enough hours in the day to generate leads and get deals done?

Good news: You don’t have to do it yourself. Here are four options to get great content.

1. Beef up your team.

Most brokerages that are serious about content creation begin by hiring in-house creative talent. “Content marketing needs to start with the leadership and culture of the brokerage,” Qsar said. “If the brokerage takes control and hires an in-house team, it only makes the agents and the brokerage more successful.”

Smith Group Real Estate has created a core in-house marketing team. They started out using outside production studios to generate their marketing materials but decided to bring production in-house in order to have more control over the creative product. “Outsiders don’t have direct communication with the sellers like we do,” Jade Schuck, public relations and marketing coordinator, said. “When the production is done in-house, we know the home, and we can do a lot more with the money.”

Pacific Union built an entire in-house journalism department to bring their clients the latest news via their blog. “We decided we had to become a journalism company,” CEO Mark McLaughlin said. And it worked. Back in January 2012 their blog had “zero traffic.” Now they have 5,800 unique users on their blog every month. McLaughlin puts this in context. “We sold about 5,700 homes last year. So, that means we have about as many people at our blog every single month as bought homes in a year … so we feel it’s a really relevant tool for our real estate professionals.”

2. Supplements are good for you.

Even with a strong in-house team, most brokerages bring in freelancers or even full production companies to round out their marketing team for larger listings.

“The content is all us, 100 percent,” said Qsar, who employs an in-house team that includes a social media manager, director of creative design, cinematographer and editors. They do bring in specialists as needed, such as drone operators and hyperlapse photographers, but they’re careful to set and maintain the creative tone and direction themselves.

The real estate team knows the home best, so it’s crucial that whenever you outsource, you communicate with the production company to convey the key selling points of the home and any details about the target demographics.

Schuck said when The Smith Group gets a listing, their process begins with a brainstorming session where they distill the essence of the home’s personality. Then they create different packages of marketing materials based on the sales price. They bring in freelancers with special skills as needed.

Schuck offers some advice for smaller real estate offices whose budgets might not allow an in-house production team: “Use your network to find good people to help.”

3. Be a patron of the arts.

If hiring a marketing team doesn’t work for you, there are other options. Any given neighborhood is packed with creators who just love to make content. They eat, sleep and breathe journalism, storytelling and photography. They’re constantly churning out videos and articles, blog posts and photographs. All you have to do is find them, and then work out a deal that works for both of you.

Try these sources:

Local bloggers: They know your neighborhood and what makes it significant. See if you can sponsor their work by making a small contribution. Being quoted in an article about the five best kid-friendly restaurants in town makes you an instant local expert.

School newspapers and videos: School newspapers can always use a few extra bucks to give their kids’ reporting a boost. Help them out and your name might be the one that shows up when prospective buyers search for their dream schools.

Filmmakers and videographers: In these days of YouTube, everyone from your babysitter to your mortgage broker has a script for a Web series somewhere on their hard drive. What they often lack is funding to get it made. Provide that and voila, you have yourself a grateful content creator who will mention your name, and maybe even give you a cameo role.

4. Ask your audience.

Another way to get great content is perhaps the most obvious: Just ask for it. User-generated content (UGC) is the buzzword, but what it means is getting your network to share their own photos, videos, articles and lists.

Consider holding a contest for the best photos of your local dog park, or give a shoutout to local bands to write a song in honor of your hometown. Then all you have to do is curate the best and put it online. People will come to your site to check out the latest and greatest — and they’re sure to notice your listings along the way.

At the time of this writing, Trails West Real Estate had just announced a competition asking students to create the best video about living in northwest Montana. They’re offering $12,000 to the winning school’s video and technology departments. This is a great way to get lots of content for your money, while becoming known as a local expert and supporter of the community. It’s likely we’ll see more and more content competition like this in which everyone comes out a winner.

Bottom line

The industry agrees that offering great content is the ideal way to engage your audience more deeply and for longer periods of time. That translates to leads, listings, sales and clients for life. Now you have some ways to get your hands on amazing content while keeping your focus on what you do best: selling real estate.

33 People Who Are Changing the Real Estate Industry

via Inman Select

No points for tweeting, schmoozing or defending the status quo

In 1982, the Internet protocol suite (TCP/IP) was introduced which in effect, launched the Internet. Nothing has done more to transform culture, the economy and real estate in the last three decades. In honor of the 33rd anniversary, we are recognizing 33 people who are changing or will change the real estate industry in 2015 and beyond. No points for tweeting, schmoozing or maintaining the status quo; this list includes only those who are poised to change the industry and are taking actions to do so.

Known as a marketing and sales team firm that happens to sell real estate, the Boutique Real Estate Group emphasizes design and digital marketing. Qsar’s team includes a creative director, interior designer and cinematographer. With a big social footprint, he is an example of what is possible in video, technology and design. @RajQsar

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