Top 100 Real Estate Slogans In 2018

We were recently recognized as #14 of Property Spark’s top 100 Real Estate Slogans in 2018!

Top 100 Real Estate Slogans In 2018

These remarkably talented real estate agents and brokerages have summed up their real estate value in a few words. Here are the best real estate slogans for 2018.

A good real estate slogan is important for professional or personal branding and creates an emotional connection with potential clients. It can help you stand out in a crowd and set you apart from everyone else. We have gathered the best real estate slogans from the top professionals in the industry. Below, we present to you the Top 100 Real Estate Slogans In 2018!

Via https://propertyspark.com/top-100-real-estate-slogans/

 

Top 100 Real Estate Slogans In 2018

#100: Illustrated Properties

“Our Roots Run Deep”


#99: Hawai’i Life Real Estate Brokers

“Hawai’i Real Estate Lives Here.”


#98: Team Koki

“Koki is the Key, Your Key to Real Estate”


#97: Jennifer Saavedra

“List. Rent. Invest…with us!”


#96: The Jamie Hering Team

“Just Ask Jamie”


#95: Andrew Scherl

“HaveYouSeenAndrew”


#94: Luna Ge

“If you talk about it, it’s a dream. If you envision it, it’s possible, but if you schedule it, it’s real.”


#93: Darren Wilford

“Your Real Estate Wealth Strategist. When your wealth matters, your strategy counts!”


#92: Wendi Cornell

“Ready to Sell? Call Team Cornell!”


#91: Anita Sharma Turner

“#findyourwayhome”


#90: Jeanne Johnston-Sanders

“Solution Minded, Positive Results!”


#89: Katrina Lewis

“Raise your standards, Exceptional service, Unprecedented Luxury Living, Closing Deals in Heels..Katrina Lewis”


#88: Bernadette Metts

“We are Red Hot and Cutting Edge!!”


#87: Ben Caballero

“Realtor Marketing for Homebuilders Made Easy”


#86: Brett Jennings

“Go BIG or go homeless”


#85: Gilbert Gallegos

“Dream. Search. Live”


#84: Chen Liang

“Home is a place where you can be you.”


#83: Vincent & Lisa Archibeque

“The Archibeque Group – where clients are like family – come join our family.”


#82: Colin Whitenack

“Live where you love”


#81: Dolly Rivero

“Professionalism and trust, Hire Elite KY Homes to bring you results”


#80: Emily Kozloski Foebar

“Real Estate with an Equestrian Perspective…”


#79: Chris Duke

“Turning transactions into relationships”


#78: Jeff Scislow

“The Name You Know”


#77: Nathan Galloway

“More than a Realtor”


#76: The Stanco-Misiti Team

“The Next Generation of Real Estate”


#75: The Noble Black

“Extraordinary Reach. Extraordinary Results”


#74: Mike Murphy

“Delivering the Very Best in All Facets of Real Estate, Because you Deserve No Less”


#73: Melanie Piche

“No BS. No fridge magnets. No broken promises.”


#72: Brenda Barajas

“Results that will move you.”


#71: Eric Rollo

“Authentic Local Experience. Authentic Global Results.”


#70: Lauri Lansdale

“Have a Smooth Sale with Lauri Lansdale”


#69: Carrie McCormick

“Live where you are Inspired”


#68: Chelsea Holden

“Your Laid-Back Realtor”


#67: Melissa Vasic & Tawnya McVicker

“Integrity, service, commitment. Your trust is the heart of our business”


#66: Mike Nichols

“Downtown, In Town, Around Town.”


#65: Heidi Harris

“We do the hustle so you don’t have the hassle”


#64: Chase Olsen

“Better Service | Better Marketing | Better Results”


#63: Harry Page

“Team Aggressive specializes in helping families”


#62: Vikram Deol

“Speed to lead. The winner in this game gets to all their leads before the competition.”


#61: Michael Hickman

“Lifestyle is Where it Begins”


#60: Carol Staab

“Pick the broker who will tell you what you need to hear, not what you want to hear!”


#59: Maxim Shtraus

“Selling A Lifestyle, Not Just Real Estate”


#58: Fernando Branco

“Working by referral. Let me help you find a home too!!”


#57: The Meldrum Knybel Real Estate Group

“The Meldrum Knybel Real Estate Group, We Sell Homes!”


#56: Olga Ribardo

“Service as unique as the properties I sell”


#55: Podley Properties

“Your Next Chapter Starts Here”


#54: Zak Bushey

“Is Yours Next?”


 

#53: Judi A. Desiderio

“The Power of Deep Roots”


#52: Carrie Nenonen

“Selling St. Louis since 2001!”


#51: Katia Samson

“We Sell The Sud-Ouest✨”


#50: Roosevelt Mompremier

“We’ve got you covered!”


#49: Kristine Cuddy

“Keeping the Real in Real Estate”


#48: Shannon Milligan

“We Take Care of Everything”


#47: Wes Stoyanov

“Our Expertise Your Lifestyle”


#46: Real

“Your Success is Real’s Mission”


#45: Jordanna Moskal

“Let’s Make It Happen!”


#44: Gina Tufano

“Unlock the possibilities”


#43: Jared Anthony

“Serving Real Estate Realness”


#42: Gabe Mendez

“I’m That Realtor They Told You To Ask For”


#41: Harrison Beacher

“Negotiation in real estate transaction is all about leverage, Understand who has it and who knows they have it.”


#40: Nur Koseoglu

“Don’t trust your online home value estimates, your home is worth more! Find out how”


#39: Joshua Baris

“Bar is Raised for Real Estate!®”


#38: James Silver

“We never stop work for you!”


#37: Faith Hope Consolo

“You Need Faith”


#36: Rich Jackson

“Real Estate Rich, helping people establish a foundation to wealth through real estate”


#35: Mike McCann

“Mike McCann ‘The Real Estate Man’”


#34: Cristina Grossu

“It Only Takes ONE”


#33: Mike Bottaro

“Before You Schedule to Show, Call Bo”


#32: Gea Elika

“The better way to buy real estate”


#31: Cecilia Sherrard

“Loving What I Do Since 2002! Thinking Of Buying Or Selling A Home? Think: YouShouldOwn!”


#30: Greef Properties Christie’s

“Where it Counts”


#29: Chris & Stephanie Somers

“Real Dreams – Real People – Real Estate”


#28: Quinn Lawrence

“Where you live is my business.”


#27: Dolly Lenz

“Client Focused. Results Driven.™”


#26: Kate Bradway Rahn

“#UniqueDenverProperties”


#25: Dusty Baker

“Santa Barbara’s Premier Real Estate Professional”


#24: Leigh Brown

“#MoreThanHouses”


#23: Pacific Union

“Local Real Estate / Marketed Internationally”


#22: Exit Realty

“A Smart Move!”


#21: Stribling & Associates

“The Right Broker Makes all the Difference”


#20: ERA Real Estate

“Always There for You”


#19: New Story

“A home changes everything”


#18: Halton Pardee + Partners

“We Are Life Changers”


#17: eXp Realty

“The Agent Owned Cloud Brokerage”


#16: Austin Frangoules

“The Realtor who goes above and beyond for all”


#15: Jeffrey S. Detwiler

“Defined by Service & Expertise”


#14: Raj Qsar

“Our Passion is People What’s Yours?”


#13: Saunders & Associates

“A Higher Form of Realty”


#12: Rodeo Realty

“Local Expertise, Global Presence”


#11: Bond Real Estate

“Move/Forward”


#10: The Altman Brothers

“The Difference”


#9: Berkshire Hathaway HomeServices

“Good to Know”


#8: Sothebey’s International Realty

“Luxury Real Estate: Redefined”


#7: Compass

“Let us Guide You Home”


#6: Douglas Elliman

“Ask Elliman”


#5: Corcoran Group

“Live Who You Are”


#4: RE/MAX

“Above the Crowd”


#3: Better Homes & Gardens Real Estate

“Expect Better”


#2: Coldwell Banker

“Where Dreams Come Home”


#1: Century21

“Real Estate for Your World”

The Parker Principles- A Real Estate Manifesto

In the spring of 2018 in Palm Springs, California, a diverse collection of real estate innovators, leaders and influencers gathered to hammer out a manifesto for changing the real estate industry. They were guided by the mandate of creating a better and more certain consumer real estate experience.

1. Transform our industry from a sales profession to a service business
Incentivize real estate agents to focus on quality and service over volume and sales by obsessing over the needs of the consumer to drive innovation and best practices.

2. Simplify the process of buying and selling a home

We must make the transaction smoother and simpler throughout the process. Create more transparent transaction management tools to give consumers a better and more certain experience.
3. Create a transparent chain of industry accountability to benefit the consumer
From associations/MLSs to brokers, brokers to agents, and brokers and agents to consumers, we
must hold the industry to a higher standard of service, transparency and responsibility. The core of accountability is transparency across the industry.
4. Strictly enforce ethical standards to increase professionalism
We as a profession owe it to the consumer to
establish — and maintain and enforce — the highest standards of ethical behavior. We must invest in mid-level real estate manager training; refocus culture and policies toward quality and service above recruiting and retention in the brokerage; and establish better peer-based enforcement mechanisms to weed out bad apples.
5. Raise the quality of real estate services to create a delightful and more certain consumer experience
We must take ownership of competency. Create better and more experiential educational systems such as apprenticeships that allow unproductive agents to learn from peers, as well as higher and more meaningful standards in licensing/accreditation. Ensure more transparent information to consumers to allow them to evaluate real estate professionals and be more selective in choosing an agent.
6. Demand real estate associations be more transparent and impactful 
We should create a culture and process that ensures every association member has an equal opportunity to be fully informed of key issues and to lead the organization. Focus money and effort on creating a healthy real estate market. Simplify the association’s role to a focus on creating opportunities for agents to sell more real estate. Encourage agents to take a more active role in their communities to make a difference in housing costs and community quality of life.
7. Free up property data feeds and remove barriers for innovators 
We should create a world where property data can be used, reused and broadly distributed. Remove artificial and overly protective barriers to property data access and utilization via a universal licensing agreement. Remove artificial barriers to new ideas, inventions and business models that improve the real estate experience.
8. Insist on diversity in real estate leadership
We must create an industry proudly known for
inclusion and diversity. In the boardrooms, in the executive suite, on stages and in strategy gatherings, the industry at the top must reflect the overall
diversity of business. A new generation of leaders are ready to take over and they should be celebrated and empowered to do so.
9.Fight for more “available” housing
We must bring key stakeholders to the table including builders, policymakers, associations and real estate professionals to build more entry-level units and
mixed-housing projects to create more balanced, affordable markets and bring relief to the many Americans on the verge of homelessness.
10. Make our communities better places to live and work
We should use our influence as real estate leaders to give back and advocate for and support education (even if it means higher taxes), marginalized
communities and policy that will promote affordable housing and access to homeownership in the long term.
11. Selflessly give back to the world through service 
We must recognize the importance of building service into our companies, organizations and our brand to authentically give back to the world beyond our own community.
12. Stand up to climate change and prepare for natural disasters 
The industry must stand up for sustainability and commit to disaster preparedness. The industry should equip their clients with the knowledge to be responsible in using natural resources wisely and
supporting a sustainable community. We must make sure that our teams and their clients have taken the steps to be resilient in the face of extreme weather events and emergencies. We must be transparent with clients about the threats of nature, fully disclosing changes in the environment.

Tech Connect NY 18: Live Problem Solving with Raj Qsar & Laurie Davis

Watch the pros work through tech roadblocks for the Inman audience
By INMAN / Feb 22

One of the many beneficial sessions at Inman Connect New York is “Tech live problem-solving” at Tech Connect, where the pros discuss audience issues and answer tech queries live onstage.

Listen in as Laurie Davis (broker/owner, BHGRE Lifestyle Property Partners) and Raj Qsar (principal/owner, The Boutique Real Estate Group) answer questions like:

  • I’m becoming overwhelmed with social media. Do I hire a social media manager? And, assuming it’s a $30,000 role, how do I keep track of it?
  • What systems are best to use when managing a team?
  • I’ve never created a listing video … where do I start?

Listen in to hear the answers to these and more.

Watch more sessions from ICNY 18 here.

Raj Qsar at Inman NYC- The Boom Real Estate Podcast

Raj Qsar at Inman NYC // It’s time for Inman—it’s Inman time! In this episode, Raj Qsar is a blinding, brilliant light from heaven. He brings all of his energy and passion for video in real estate and just CRUSHES it. You’ll be inspired—just like we were—when you hear Raj talk about how he broke into the luxury market using video; the ROI of video in his business; and how much he can bench press. For real. He can bench press a lot.” -The Boom Real Estate Podcast

Check out the podcast here:

 

 

 

Yard House top chef sells Yorba Linda estate for record $6.095 million

via OCregister

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Carlito Jocson, the top chef for Yard House restaurants, has sold his modern, 8,320-square-foot house on three acres in Yorba Linda for $6.095 million. www.22750HiddenHillsRd.com

That sets a record for the most expensive home sale ever in the city, according to the Multiple Listing Service.

The house, on one of Orange County’s highest peaks, hit the market in September 2016 for $10 million. The price dropped to $8.688 million in February 2017 and $7.5 million in May.

The estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Flanking a zero-edge swimming pool are two glass-tiled fire pits. A meditation garden with more than a dozen olive trees and a disappearing entertainment system are among the outdoor features.

Inside, the solar-powered house has a restaurant-caliber kitchen, 1,200-bottle wine room and a home theater.

Jocson was one of the Yard House’s original founders and went on to become a vice president and the corporate executive chef.

Raj Qsar and Christina Boladian of The Boutique Real Estate Group co-listed the house; Edward Englehart and Leslie Cole of First Team Real Estate represented the buyers.

 

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Real estate agents make movies to sell mansions as traditional home tours become obsolete

via Financial Express

In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.

Home-tour

It’s not easy to sell houses. In a  market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.

So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.

The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.

People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.

The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.

Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.

Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.

Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.

Episode 97 – Raj Qsar, Owner – The Boutique Real Estate Group

via tres online

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June 6th, 2017 – Raj Qsar, owner/principal of The Boutique Real Estate Group in Orange County, California shares his unique journey into the real estate profession. Unique is an appropriate term, as no other guest has traveled the path Raj details. I don’t want to spoil the surprise, so tune into Episode 97 of The Real Estate Sessions and enjoy.

Anaheim, CA: 10 Time-Lapse Images of the City’s Newest and Biggest Additions

via RENTcafé

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Orange County’s fairytale city of Anaheim has been growing since 1890. It remains a hugely popular vacation destination, business HQ, and playground for visionaries. From Victorian mansions, to Colony Historic District, modern homes, and Sleeping Beauty’s castle in the Disneyland Anaheim Resort area, with the backdrop of the snowcapped mountains of the Santa Ana Canyon, there is plenty to feast the eyes on here.

In 2008 the city announced plans to double the number of housing and commercial business spaces in the Platinum Triangle area around Angel Stadium, as well as to incorporate a new rapid transit system. So how has the city’s face changed since then?

With the help of Google Street View, we complied a collection of interactive time-lapse images showing how Anaheim has been improving its appeal in recent years. Simply hold and drag the arrow left and right to see the old vs new:

1. Walnut Village Retirement Community – West Anaheim

Year Built: 2009

Walnut Village is operated by nonprofit Front Porch, and has become one of the top rated centers of its type since 2010. The community provides assisted living built around a shop lined village square, was awarded Continuing Care Retirement Community of the Year by 50+ Builders Magazine, Gold Award for Best Small CRCC by the NAHB, and Beautification of Anaheim Award.

2. SpringHill Suites Anaheim Maingate – Anaheim Resort

Year Built: 2014

SpringHill Suites’ new hotel in Anaheim puts guests in close proximity to Disneyland, while catering to business travelers with interiors featuring desks and light spaces, as well as an on-site snack shop and small fitness center. Conveniently located near the Anaheim Convention Center, the hotel features its own modern, boutique meeting spaces.

 

3. Courtyard Anaheim Theme Park Entrance – Anaheim Resort

Year Built: 2015

The new 6-story Courtyard Marriot in Anaheim sits close to the theme park entrance, offers vibrant décor, a family-friendly atmosphere, and even sports its own waterpark on-site, complete with water slides. Some rooms offer views of the Disney firework shows at night. The design provides a unique blend of mission and modern aesthetics.

 

4. Holiday Inn Express & Suites Anaheim Resort Area – Anaheim Resort

Year Built: 2016

The brand new Holiday Inn Express & Suits Anaheim Resort Hotel offers 5 stories of accommodations, an onsite pool and splash area, and is just moments from all the excitement of Disney. Found right off the expressway and steps to Downtown Disney this hotel is well situated for families looking to get in every moment of action they can.

 

5. SpringHill Suites – Anaheim Resort

Year Built: 2014

The second new SpringHill Suites hotel on this list – this building puts visitors right in the heart of it, with easy walking to the resort and Anaheim convention center, as well as downtown amenities. Modern design, kid-friendly interiors, and an on-site CVS Pharmacy and coffee and tea shop make this a great convenient choice for tourists.

6. Hyatt Place at Anaheim Resort and Convention Center

Year Built: 2014

Another new hotel just down the street, Hyatt offers guests walking access to resorts, convention center events, the farmer’s market, garden walk, and art walks. Standing out from the others on the list, Hyatt Place boasts architectural elements that reflect the interior’s more business-like minimalist chic design.

7. Kaiser Permanente Orange County Anaheim Medical Center – Canyon District

Year Built: 2012

One of the largest employers in Anaheim has opened an expansive new medical facility encompassing 434,000 square feet. The building replaces the old Lakeview Hospital built back in 1979. The new campus is built around a 3-acre ‘healing garden’, hosts 262 private rooms, emergency treatment bays, labor and delivery rooms, and a helipad.

 

8. The Crossing Apartments – Canyon District

Year Built: 2010

In contrast to the other new buildings on this list The Crossing rental apartments in Anaheim offer a bolder exterior with modern lines and a dash of color. Taking sustainability seriously from start to finish, the LEED Gold Certified apartment building boasts a 94% landfill diversion and 75% recycling rate during demolition and construction.

 

9. Anaheim Regional Transportation Intermodal Center (ARTIC) – Platinum Garden

Year Built: 2014

The spaceship-looking Anaheim Regional Transport Intermodal Center (ARTIC) is a bold addition to the architectural landscape of this area. This transport hub’s diamond quilt-shaped exterior was created to optimize sustainability. Solar provides 20% of the energy used by the building, which lights up in bright colors at night. Winner of the 2015 Public Works Project of the Year Award, and LEED Platinum Certified, it is also home to a Bitcoin ATM.

 

10. Ajax La Palma Business Center – Canyon District

Year Built: 2014

Ranked as one of the largest industrial real estate projects built in the Anaheim area in years, just shy of 100,000 square feet, the business center was built by Ottomans Construction.

How to create a digital real estate lead machine

via inman

Adjust your marketing funnel

  • You have only moments with your prospect to educate and nurture the prospect enough times to get them to choose to do business with you.

  • Recently, Raj Qsar outlined a more complex, but comprehensive, view of the modern marketing funnel in a Facebook post.

  • A savvy agent will master the paradox of appearing hyperlocal but also being everywhere.

Things progress toward chaos — that’s just how it is. It is the Second Law of Thermodynamics.

But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing.

An increasingly chaotic environment

Most international telecommunications agencies estimate that more than 3 billion people are using the internet. Between smartphones, tablets and desktops, there is a good chance that your next client is online right now.

But with a bombardment of banners, popups and ad word choices filling the margins of their screen, how are real estate agents going to grab potential clients from cyberspace and bring them offline, where the lead becomes your client?

Is your head still lingering in the circa 2006 cyberspace, where you register a domain and start a website with a landing page that forces people to register?

An obituary for this bygone process might read like this: beloved agent bought a lead capture website from one of the hundreds of real estate website providers, ran some Google AdWords or general Facebook ads that linked back to a landing page and watched the leads roll in.

Some very successful agents still swear by the simplicity of this method and utilize a widely cast net of web presence. Expert agents build sites with offers to buyers and sellers and then run their offer everywhere — Craigslist, Instagram, Facebook, blogs and search engines.

Once stuck in the web, prospects are now tied to the landing page, pushing them right into the agent’s customer relationship management system (CRM).

But again, the system is getting increasingly chaotic, so simply spinning a web on the internet and waiting for a client to fly into it is not enough.

Like sand through the hourglass

Funneling leads has gotten more sophisticated as attention has become an increasingly precious commodity.

Agents are establishing what are called marketing funnels. Think of sand through the hourglass (unless you are having a midlife crisis, then think of something else) — there is a lot of sand in the top of the hourglass, but only a few grains trickle down at a time.

For a moment, single grains are falling, unique and isolated, before they land and get lost in the sandy shuffle. So it is with the faceless, nameless and impersonal masses of potential clientele on the web.

Funneling, then, sounds a bit too automated. It is not so simple, and it requires the lead nurturing of agents and inside sales agents (ISAs) through phone calls, voicemails, text messages and emails.

You have only moments with your prospect — while that sand is falling from the mass of grains — to educate and nurture the prospect enough times to get them to choose to do business with you.

Your marketing funnel can have singular sources or many. There are the sources online that we discussed above.

Classic ads and print mail can also drive your leads to landing pages where, hopefully, the lead registers, and, generally, they get an automated response from the agent’s CRM.

This then sends the agent an alert, and the CRM continues to follow up with the lead until they respond.

An effective hyperlocal approach

But, in a recent post to the Facebook group Lab Coat Agents, Raj Qsar outlined a more complex (but comprehensive) view of the modern marketing funnel — the necessary paradox of appearing hyperlocal, but also everywhere.

Note the current web of interconnectivity necessary today to get in front of a prospect and stay there until they are a client.

This is where the digital lead machine comes to fruition. Qsar’s example is specific to Zillow’s platform:

  1. Lead registers via your online portal.
  2. Agents are notified via text or email (contact receives a notification as well — a phone call from a live assistant in under five minutes).
  3. They are transferred to an ISA.
  4. Prospect is uploaded (generally this is automated) to the agent’s CRM.
  5. CRM drips lead content such as stats, blog posts, events, etc.
  6. Prospect is uploaded to listing alert software.
  7. Zillow adds contact into drip campaign with 19 touches in 30 days.
  8. Ideally, you also have a retargeting digital ad campaign in the same ZIP code or city where this lead is looking, so you are “following them around the web” with your digital advertisement (various ads) creating brand and agent recognition.
  9. Print mailing campaigns in the same ZIP code or city as the initial lead.
  10. The print mailing has a lead capture landing page and retargeting pixel so you can follow them around the web.
  11. Handwritten letters are sent to any leads interacting with your marketing, and emails, generated from sign-ups or subscriptions, are dispatched weekly or monthly depending on volume.
  12. The more data received from these leads, the more you can hone and focus social media marketing campaigns, like city or ZIP targeted Facebook ads, Facebook groups and broader Google Ads to cast a wider range of coverage.

At this point, it is time to get local — get seen! Take the hyperlocal campaign from the web, where your ZIP code specific prospects are seeing your presence, to the streets — to “real life” through local appearances and events.

We asked in the opening paragraph: how do you pluck a prospect from the web?

Well, sometimes you need to make your presence known on the web through focused marketing efforts, and then move yourself from cyberspace into the real world.

This is where the moment of realization occurs for your prospects: “Hey, I’ve seen those ads, those emails, mailers, listings, etc. Let’s talk.”

If the commodity is a moment of attention — the moment the sand is falling from the hourglass — then focusing your digital lead machine with the above-mentioned tweaks could make all the difference.

Dale Archdekin is the founder of Smart Inside Sales and the current director of lead generation for Global Living Companies at Keller Williams in Philadelphia. Follow him on Facebook or checkout his Facebook group.

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Top 100 Real Estate Influencers on Social Media

via homespotter

Trying to be a better realtor, investor, and business woman is tough. To keep on top of your game, you know the value of learning from the best.

So, I did some heavy lifting for you to find some of the most influential real estate agents and influencers to learn from online. Then, I curated some of the best resources they created, as a one-stop shop.

Rather than list these experts in random order (or choosing our favorites), we took the time to rank each person based on their influence across social media, using scores from FollowerWonk, Klout, and our own judgment.

While not a perfect science, by ranking each influencer by their social impact, you will have a better sense of who you want to learn from as you master your craft.

As the Principal/Owner of The Boutique Real Estate Group, Raj has invested heavily in bringing all aspects of the real estate experience completely in-house. From custom design, professional staging, architectural photography, cinematography and social media to technology, internet optimization, cloud based transaction management and global listing syndication. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.

In 2016 Raj was named to the prestigious SP200 Honoring The Most Powerful 200 People in Residential Real Estate. Raj was selected as Most Innovative Real Estate Agent in 2014. Raj was also selected as 33 People Changing The Real Estate Industry by Inman News and was also named Top 100 Most Influential Real Estate Leaders For 2013.
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