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Instagram

Instagram Tips for 2018

Written by Raj Qsar

I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.

Here are a few Insta Tips to keep in mind for 2018:

1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.

2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.

3. You can now follow hashtags! How cool is that? Ours is #tbreg

👉This can give you some major insight into who is using the same hashtags as you but can also gain more of a hyperlocal following or even search for hashtags in another language. 🇨🇳🇪🇸🇷🇺

4. Geotagging & tagging major/viral accounts also is a huge way to drive traffic to your account and collaborate with other grammers.

5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.

6. Please please please make sure your profile is completely filled out!

7. A few cool apps to help you manage your page include VSCO (great filtering app), PLANN (great for watching analytics and keep up with hashtags & best times to post) and Photoshop Fix (for sizing and filtering your photos).

8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.

9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!

10. Who is stalking your account? Shoot me an email and I will show you who!! 😜

 

 

 

 

Connect with Raj here:

18 Inspiring Real Estate Instagram Accounts to Follow

San Clemente Pier

Instagram is a mobile force to be reckoned with. With 400 million users, it’s larger than Twitter, and advertisers report that ads on the service outperform those on other platforms.

But beyond the photo filters, Instagram can also be a new way to generate business. Real estate professionals like Anne Jones, Joyce Rey and Dusty Baker all make Instagram a core part of their branding and marketing efforts. Companies like Windermere and Houlihan Lawrence have turned the service into a powerful new way to promote their listings. And accounts like Haute Residence have built large audiences around their tempting listing photos.

If you’re looking to spruce up your Instagram feed, learn what’s working when it comes to real estate, or simply figure out if the service is right for you, we’ve put together a list of 18 inspirational Instagram accounts worth following.

Have an account we missed? Share it in the comments and we’ll add it to the list.

1. The Boutique Real Estate Group
2. Anne Jones, Windermere
3. Joyce Rey, Joyce Rey Real Estate
4. Dusty Baker, Keller Williams Realty, Montecito, California
5. Chad Carroll, The Chad Caroll Group
6. Nikki Beauchamp, Engel & Volkers New York
7. The Broke Agent
8. Shawn Elliot, Shawn Elliot Luxury Homes & Estates
9. Fredrik Eklund, Douglas Elliman
10. Windermere
11. Live Urban Denver
12. Caroline Gosselin, Prominent Properties
13. Kim Colaprete, Team Diva Real Estate
14. Audie Chamberlain, Lion & Orb
15. Ines Hegedus-Garcia, Team Miamism
16. Marguerite Giguere, Windermere Real Estate
17. Hawai’i Life Real Estate Brokers
18. Houlihan Lawrence 

 

 

Upgrading The Real Estate Experience | 3 Tech Tips from Raj Qsar

This week, we have a guest post from Raj Qsar, principal and owner of The Boutique Real Estate Group in Orange County, CA,  a contributor for Inman News, and one of the Top 100 Most Influential Real Estate Leaders for 2013. His company is one of the most dominant real estate firms in Orange County. They focus heavily on utilizing technology to provide more complete and convenient service to all of their customers. 

@RajQsar

 

Digitize the Real Estate Experience

We had out “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing residential real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction.  So in a sense our team has digitized the real estate experience.

Do not get me wrong….We are not robots.  We still care, are empathetic and truly love our clients.  And because of this love and passion for our clients you will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a 99% paperless office.  Our agents & staff are completely mobile and can run an entire real estate transaction from our iPads and iPhones.

Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology with our clients.  Our commitment to technology has even allowed us to bring in an in-house Chief Technology Officer, Jeremy Lehman, who can train our agents and enable them to provide this luxury service to our clients.

Connect More Intimately With Clients

The world is now on the web – advances in technology are changing the way businesses interact with clients and we understand this process.  People are on their smartphones, heads down and focused.  The next time you are in line at your local coffee shop just look around.  Everyone will be head down and in their phone checking emails, scrolling through a news feed on a social platform or just listening to music.  We know we need to be where our clients are, so we can be at the forefront of their minds, and more importantly, not forgotten.

Our clients are on Facebook, Instagram, YouTube, Linked In, Pinterest, Twitter and Four Square. However, the Facebook user is different than the Linked In user, who is totally different than the individual on Instagram.

Learn more about social media for real estate marketing here.

The Facebook user is more likely to be someone you know so the posts there are geared more like a friend to friend discussion and allows for a targeted ad campaign.  The posts on Twitter are 140 characters so its “in & out” with a specific message to an audience.  Instagram is one of our favorites and allows a more intimate connection. Newer platforms likeRESAAS allow us to engage with an international audience of real estate professionals.  You will see that our content strategy is different depending on the platform, who we are trying to reach, and what message we are trying to push.

Streamline the Process

When it comes to in-transaction management the mountain of paperwork that needs to happen is insane.  You have buyers, sellers, lender, escrow, title, transaction coordinators, home inspectors, termite inspectors and many others who are involved someway or somehow in your transaction.  They all have their paperwork and it all needs to be reviewed, understood and communicated to everyone in the transaction.

How do we create our paperwork?  What do we create it on?  How do we eSign? How do we store this info?  How do we share it with everyone?  This is the beauty of technology: our ability to create a REAL estate experience like no other with our clients and co-operating brokers.

This is real estate’s new normal for communicating and engaging with our clients to create a streamlined, easy to use & understand process.  It did not happen overnight but required dedication, time, and resources devoted to tech to make it happen.

Technology allows us to be a smart office, engage with our clients in positive manner and allow us to create an experience that is evergreen.

You can connect with us at www.theboutiquere.com.

If you’re interested in learning more about Raj, check out our From the Trenches interview with him. 

You can find Raj on FacebookTwitterLinked In, and Pinterest.

Getting Business Done. Everywhere.

Customer Story: Jeremy Lehman

Jeremy-Lehman
You always hear about how technology can solve this problem or that problem, or help you do something better or more efficiently. While it might seem like there are endless possibilities – sometimes knowing how to leverage technology or “use it” can be more of a challenge than finding the right solutions.

Meet Jeremy Lehman – he really “gets it.”

Jeremy is a technology enthusiast turned real estate agent in Orange County, California who is always on the go. I gave Jeremy a call the other day as he was in-between a quick stop at the Apple store and picking up his kids from school. “I would say that I am on my mobile devices ninety plus percent of the time,” Jeremy told me.

 

Having his phone on him 15 hours a day  is not uncommon for Jeremy. “I am rarely on a computer and it’s not that my mobile devices have completely replaced my computer because it is necessary, but it’s because I am on the go so much it makes sense to use my mobile devices to get things done rather than waiting until I get back home or wherever,” Jeremy said, adding with a chuckle “I spend almost no time in the office, almost to the dismay of my team.”

The Boutique Real Estate Group

Jeremy is a Realtor and CTO of The Boutique Real Estate Group in Orange County, California.

However, just because Jeremy’s not in the office doesn’t mean he isn’t working, in fact he sees it as just the opposite. “I don’t believe that someone who’s always in the office is doing incredibly well, because the reality is business gets done everywhere but the office these days,” Jeremy said. He still prefers doing business “belly to belly” with his clients because after all real estate is a service-based business. Being mobile allows him to be more efficient with his time and proactive with his clients. “If I am driving my car and I get a call from my assistant, client or another agent who needs a specific document for a deal, I need to be able to access any document from the road at any given time,” Jeremy said. He added that it doesn’t matter if he is on vacation or on the golf course – he never has to tell a client he is too busy doing personal things to get back to them. “I don’t think those sort of answers are acceptable these days,” Jeremy said, adding it’s okay if he’s using his time for personal reasons because he can still get the job done and is not delaying transactions.

Boutique-Property

I asked Jeremy what sort of mobile tools he uses while on the go and he said he uses an iPhone, iPad and a stable of core apps that included Cartavi and DocuSign. He also said his group, The Boutique Real Estate Group, uses mobile forms that are tablet compatible and that he uses DocuSign Ink as a signing solution for his iPhone and PDF Expert for his iPad. He said PDF Expert allows him to write on the contract through his iPad to add additional terminology. He also uses MLS Touch, which allows him to access MLS listing at all times. Jeremy’s suite of mobile solutions is pretty impressive and allows him to do everything on the go, which is what I meant when I said “he really gets it!”

Jeremy does not just use technology to stay on the road though; he also uses it to get more business. He maintains a significant web presence and uses social media to market his offerings. “I think it is important that we have profiles on any place that a client is going, so if clients are going to Zillow then you need a presence on Zillow, if they are going to Realtor.com – then you need a presence there.”

Jeremy said most of the people in his group also have personal websites and are very searchable. His personal website is http://about.me/jeremylehman and came up immediately when I searched his name on Google.

Boutique-Property

Jeremy also said he is doing mostly listings now even though his business used to be more 50/50 buyers and sellers. “We are in an extreme sellers market,” Jeremy said. He also added that shifting business models’ is difficult but he has used the internet to establish himself and develop a steady stream of listings. “I guess it is marketing the whole negotiating dynamic, using technology, but also offering a high personal level of customer service,” Jeremy said. I asked Jeremy how he got into real estate and he said was actually working with a title company but a Senate bill would have gotten rid of the services that he offered so in 2007 he decided to get his real estate license and become an agent, and as he puts it, “I always sort of ‘got’ real estate.”

Jeremy is also very involved in leadership and serves on the Board of Directors at the Pacific West Association of Realtors and the California Association of Realtors. He is also a technology trainer and mentor, and occasionally does real estate technology workshops for Apple. He will tell you though, for as savvy as he is with technology, “I’m not nearly as technical as people think I am. I just sort of understand technology and how to use it.” Even though Jeremy has figured out how to use leverage technology to his advantage, he still prides himself on providing “likable” customer service, fast response times and doing a very professional job.

If you are thinking about listing a property in Orange County, just look-up ‘Jeremy Lehman’ and you’ll find him at his Personal WebsiteFacebookTwitterLinkedinTrulia,YourSoCalAgentInstagram… the list goes on and on. He is not hard to find, trust me.

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