The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.
All of our influencers contribute to change in one way or another.
The list is both young and hardened, made up of connectors, power brokers, high earners, CEOs, hackers, troublemakers and startup founders. It’s a list of entrepreneurs, big and small; the old-school and the new; controversial and quiet plodders.
“They are not cut from the same cloth, they do not speak the same language and they do not always necessarily share the same values. But they influence the industry by their work, through their followers and by expressing their opinions,” said Inman publisher Brad Inman.
In selecting this year’s Inman influencers, we considered recommendations from Inman readers, editorial staff and outside suggestions. Yes, thousands of real estate professionals make a difference in the real estate industry every day, but these are some we believe stood out this year.
Get out of the office and make personal connections that generate leads.
Starbucks and other places like it are great locations to generate leads.
Be consistent and focus on creating relationships that build credibility and lead to sales down the line.
Always bring marketing materials and discreetly advertise yourself with branded accessories, such as a laptop cover.
Starbucks isn’t only the place to pick up your daily triple nonfat latte with a drizzle of caramel and extra foam on the side — it’s also a great place to find leads.
In Lab Coat Agents, James Michaelin recounts how he got two leads in one morning at Starbucks thanks to good listening and quick action.
“I overheard a business meeting that someone was starting a business and they brought up needing to find a Realtor for a location,” he wrote. “Well, [the] keyword Realtor was said so of course I introduced myself, gave my card to both of them and they [wanted] to get together soon.”
Twenty minutes later, James got another lead from a man who overheard his conversation with the two businessmen.
As it turns out, Michaelin isn’t the only agent who uses Starbucks as a lead-generating tool. There’s been a lot of chatter online over the past two months about the power of Starbucks and other places like it, such as Panera Bread or even Dunkin’ Donuts.
Here’s some of the advice agents gave on how to make Starbucks work for you:
Agents aren’t the only people who use Starbucks as a second office. Most of the people are there are to get work done and rarely look up from their phone, tablet or laptop.
So how do you let people know a Realtor is in the room? JT Takacs suggests telling the cashier to write “Realtor (insert name)” on your cup, so when the barista calls your name, everyone will know your profession.
3. Discreetly advertise yourself with branded accessories
Order a customized laptop cover that has your name, logo, website URL and a great call-to-action. Amanda Miller Hudson says: “I have the Realtor ‘R’ logo in sticker form over the apple on my MacBook Pro. It works! I picked up a seller lead last November at Panera.”
4. Focus on making personal connections before generating leads
What agents love about Starbucks is the chance to get from behind the tech wall and make real-time, face-to-face connections. Don’t stop in with the expectation that you’ll walk out with a handful of deals each day, because as many will attest, there will be days and weeks when you won’t.
But you will build the relationships and familiarity crucial to establishing your brand and long-term success.
5. Offer on-the-spot advice
When Zillow evangelist Jay Thompson goes to Starbucks, he brings a sign that says: “Have a real estate question? Fire away!” And he buys a cup of coffee for those who are brave enough to take the offer.
6. Bring marketing materials
This seems like a given, but some may feel apprehensive about bringing their regular marketing materials with them into Starbucks. David Fresquez suggests having a set of “ready-made buyer or seller folders that includes information about you, your latest accomplishments along with some social proof.”
Keep these folders in your briefcase, backpack or bag and give them to your potential lead once your conversation is done.
7. Small sacrifices can hook a big fish
At Luxury Connect in October, Josh Altman shared a story about how he was able to snare a sale at Starbucks. He frequents one Los Angeles store in particular and had purchased his coffee when he saw a well-known celebrity join the line.
So Altman threw out his just-procured drink and stepped in line behind the celeb, struck up a conversation and discovered he was looking for a home. He offered the star $1,000 to come with him to a place he thought would fit the bill — certain it was perfect. And it was. Being willing to throw out the coffee and offer money to show sincerity generated a happy ending to the story, a $12 million sale.
Do you have any extra advice for getting leads at Starbucks? What are some other places you like to hang out? Share them in the comments below.
Champagne, Hot Chocolate, Donut Bar and Open Air Photo Booth with Mrs. Claus & her Elves!
The Corona del Mar Chamber of Commerce is proud to present the community’s most popular event of the year! This is an absolute can’t miss special event filled with holiday festivities for family, friends, residents and visitors looking for a spectacular way to ring in the holiday season. Each year “The Walk” brings together thousands of fun-loving people into the Village of Corona del Mar for live entertainment, food, prizes and games in true holiday spirit!
>Toys for Tots Drive
>Corona del Mar merchant promotions throughout Corona del Mar’s Business District
>Live Entertainment with over 12 signature bands in strategic locations
>The popular Fireman’s Grill BBQ provided by the
NB Fire Department
>Restaurant tastings and celebration parties.
>Kid’s entertainment including snap shots with Santa Clause, bouncy houses, bungee jumping, holiday characters, a petting zoo and more.
>Unique vendor exhibits in the popular vendor faire at the center stage.
>Beer & Wine Garden located in Bandera’s Lower Parking Lot with Signature band “Pinch Me”
>Famous Opportunity Drawing with over $15,000 worth of prizes.
>Langford Properties Raffle, stop by their booth
>Performances by High School and community organization
Win Great Prizes!
Christmas Walk Opportunity Drawing
Langford Properties Raffle: Enter your name at their booth 11-4PM
Pre-sale tickets Avail / Winner Need not be present:
Each year local merchants donate prizes for the popular Christmas Walk Opportunity Drawing and the odds are spectacular. Purchase tickets to win unique gift items, hotel stays, restaurant dinners, spa packages, gift certificates, services and more than $15,000 worth of prizes. Winner need not be present so get your tickets in advance. Tickets also make great gifts for clients.
Ticket prices = $1 ea.
11 tickets for = $10
25 tickets for = $20
In our latest #SindeoSitDown, Owner of The Boutique Real Estate Group and video guru, Raj Qsar, sat down with us to talk about how and why realtors everywhere should be leveraging video to grow their business.
So…what did we learn? For starters, if you’re not already using video to market your listings you should be! Listings that use video receive 4x as many leads as those without. Video has become the #1 ROI for money spent and returned for Raj and his team, as is the case for most realtors doing video successfully.
What kinds of things can you add to video to make them exciting and “sticky”?
Add a human element – Create videos that are about more than just the property. Feature pets, give the house a story, include actors that “live” in the home, find ways to make it feel real so viewers can relate.
Include the community – B-roll footage is key. Buyers aren’t just moving into a house, they’re moving into a community. So, show it to them! Shots of local businesses, parks, beaches, and amenities go a long way. Plus, this content is evergreen, meaning you can use it again and again.
Make it cool – There are so many hi-tech additions you can incorporate to put your video above the rest. Use hyperlapse, add filters, film aerial shots with a drone!
Did you know 85 percent of sellers want to work with an agent who uses video? And homes listed with video get 4x the inquiries of homes listed without it! Marketing your property with video has quickly become the largest and most effective way to reach your clients.
So what does this mean for you? If you’re not already leveraging video, you should be!
In this #SindeoSitDown, Founder/Owner and marketing extraordinaire, Raj Qsar, will explain how to think about listing videos a bit differently ad how to drive traffic to your listings.
Join us for this 15 minute #sindeositdown on Wednesday December 2nd at 10am.
1. People who look for a home during the Holidays are more serious buyers!
2. Serious buyers have fewer houses to choose from during the Holidays and less competition means more money for you!
3. Since the supply of listings will dramatically increase in January, there
will be less demand for your particular home! Less demand means less money for you!
4. Houses show better when decorated for the Holidays!
5. Buyers are more emotional during the Holidays, so they are more likely to pay your price!
6. Buyers have more time to look for a home during the Holidays than they do during a working week!
7. Some people must buy before the end of the year for tax reasons!
8. January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until Spring to buy, you must be on the market now to capture that market!
9. You can still be on the market, but you have the option to restrict showings during the six or seven days during the Holidays!
10. You can sell now for more money and we can allow for a delayed closing or extended occupancy until early next year!
11. By selling now, you may have an opportunity to be a non-contingent buyer during the Spring, when many more houses are on the market for less money! This will allow you to sell higher and buy lower!
We wanted to keepintouch with you over the years and present to you, the amazing real estate company that we work with, The Boutique Real Estate Group.
After ten years in real estate, we noticed a fatal flaw. The industry is consistently 5-10 years behind in everything they do. Instead of coming up with new ideas, most real estate agents react to old ones or just “keep up”.
We love real estate. That’s why we’re fixing it. No other real estate brokerage in California offers everything we are capable of offering to you. We believe sellers should expect more out of their agent. After all, your agent is marketing one of your family’s most valuable investments. Why not do everything to defend the highest possible sales price?