The Real Estate Unlist: People, places and things I’m thankful for

 

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An inspired ode to the industry by Brad Inman September 6th, 2017.

A new grandchild and the tragic events unfolding in Houston have me feeling overwhelmed with emotion and gratitude.

Meanwhile I have been re-reading novels by Eve Babitz, one of my favorite writers who in the 1960s and ’70s wrote about the cultural milieu of Los Angeles and touched on the topics of social unrest, wildfires and earthquakes. An entertaining and poetic acknowledgments section precedes her classic 1974 novel Eve’s Hollywood.

Babitz’s lyrical structure and this collision of thoughts and events inspired me to write about a few of my favorite things (and characters) gracing our wacky industry.

Let’s call this my 2017 Acknowledgements Unlist.

To Mary & Peter homebuyer

But also to the bank that made them a loan and to the escrow company that recorded their sale

And to the agent and the search portal that helped them find a house

And to Richard Smith and the American flag pin on his lapel

And to the single-family house

And to Glenn Kelman and Robert Reffkin for spilling a tray of Big Gulp sodas all over the industry

And to role models Marsha RandEbby Halliday and Helen Hanna Caseywhen the ceiling was fierce

And to the mighty — Bill FoleyAdi TatarkoPat StoneHoward LorberRich BartonWarren BuffettLloyd Frink and Rupert Murdoch

And to the Toto toilet

And to Opendoor’s Eric Wu for the wit to use a sledgehammer

And to a life-in-full Dave Liniger with his pony-sized dog Max and ankle pistol

And to central air conditioning and to Wi-Fi

And to be Sherry Chris

And to FEMA and to flood insurance

And to the reassuring voices of Duane LeGate and Jim Walberg

And to industry writers Teresa Boardman and Sam DeBord

And to real estate’s Oprah Katie Lance

And to the front porch and the gas range

And to Hale Bob and vice versa

And to tussling with NAR

And to America’s first housing leaders Franklin and Eleanor Roosevelt

And to Gary Keller and the entire state of Texas

And to raucous debates about the fate of the MLS, the plight of brokers, instant offers, commission compression, FSBOs and disintermediation

And to the 30-year mortgage

And to great expectations for Elizabeth Mendenhall

And to the condominium

And to the zillions of pillows that became Zillow

And to the final episode of Bravo’s Million Dollar Listing

And to grinning at Andrew Flachner

And to the townhouse and the wading pool

And to the startup boosters Constance FreedmanBrendan WallaceAaron Block and Mark Birschbach

And to prophet Hank Miller, whose jeremiad against the industry put a fire under our readers

And to a 1000watt when you need it

And to bunkbeds

And to warrior priest Jay Thompson, the man with a strong heart despite sword blows to the chest

And to everyone named Victor & Sparkles

And to housing activists everywhere

And to the moment Mark McLaughlin put the Cobra GT500 into drive

And to the 4th and 5th Amendments to the U.S. Constitution

And to the inheritors Ben KinneyKymber Lovett-MenkitiSue AdlerThad WongEddie BerenbaumVanessa BergmarkShaun OsherChris LimMauricio UmanskyMark SpainMark ChoeyKendyl Young, Peter LorimerLaurie Weston Davis, Tiffany KjellanderPam LiebmanRaj Qsar, and Matt Beall

And to all of the disrupters, the new business models, the tinkerers and the entrepreneurs

And to the Pinecrest Diner, the Big Four, the Lambs Club, the French Roast, the KGB Bar, the Redwoods, the Box and the Beverly Hills Hotel

And to the reformers Team DivaRob HahnDebra TrappenTommy SowersSunny LakeBill WendellSara SutachanAnne JonesBrian CopelandMarguerite GiguereRyan BokrosCaroline Pinal and Carl Carter

And to Section 8 housing and the mortgage interest deduction

And to missing Peter Flint

And to tiny homes

And to the definition of loyalty Laura Monroe

And to notorious wing (wo)men Nyda Jones-Church (to Steve Games), Greg Schwartz (to Spencer Rascoff), Lisa Fettner (to Scott Olsen), Joan Dailey (to Avi Gupta) and Paul Boomsma (to Pam O’Connor)

And to those whose first name is enough — BillySethSamiVijaYaz, BlairErrol, Peter and Celeste

And to the turnaround crackerjack Amy Bohutinsky who should be running Uber

And to those who didn’t turn a big fortune into a small one Lennox ScottStephen BairdHoby Hanna and Obi Jacobi

And to the 1950s

And to the unsung: Stephanie AntonDeidre WoollardCary SylvesterMike RyanRyan GormanLeslie Appleton-YoungKatelyn CastellanoAmy GorceDiane RamirezSusan Yannaccone and Art Carter

And to housing the homeless

And to the everyday Realtor who saved lives in Harvey’s wake

And to Oakland, WEHO, Sausalito, UES, WPB, Palm Springs, 9th St., Carlinville and all of Illinois and most of Australia

And to Steve MurrayJeff LobbKen Jenny and a few other consultants

And to the garden apartment

And to Dottie and Dolly, if I have another daughter it will be a tough choice

And to the flacks we hate to hate Amanda WoolleyAudie Chamberlain, Kevin Hawkins and Sara Wiskerchen

And to Ryan O’Hara who keeps smiling through it all

And to Nest thermostats and Google Home

And to battle-scarred disruptor Joshua Hunt, who does not go down easily

And to your inner Ferry-self and to Tim & Julie’s clever rants

And to running water, light switches, warm floors and Mr. Coffee

And to Alex Lange for swimming with the salmon

And to the kidney-shaped swimming pool with a diving board

And to industry muckraker Greg Robertson

And to Joe SchuttNicole BeauchampSarita Lahoti Dua, Bob Watson, and Sean Carpenter for being everywhere for all of us

And to immigrants and their families

And to the software musketeers Jed CarlsonGrier AllenMorgan Carey and Matt Barba

And to the loud and the proud Leigh Brown

And to the steady hands Ron Peltier, Chris Heller, Joel Singer, Marilyn Wilson,David Charron, Suzanne Mueller, Rick Sharga, Billy Jack Carter, Charlie Young and John Aaroe

And to the Weber Grill and Bar Keepers Friend Cleanser & Polish

And to the thinkers Bill LublinJeff TurnerBernice RossLeslie Ebersole and J. Philip Faranda

And to sidewalks, bike lanes and street lights

And to trusting Lela Richardson and Joe Rand

And to missing Alex Perriello already

And to an industry that always puts up a good fight and feeds on community generosity when its neighbors are most in need

And to you Nate Ellis, who I know would approve

And to my last list…maybe.

 

Link to original article.

2013 Next Generation Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting

We are honored to be selected as the 2013 Next Generation Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting.  The Boutique Real Estate Group is a new breed of real estate brokerage.  We are attracting and engaging new customers. Empowering our agents and clients with the latest, most flexible technology and building meaningful brand.

 

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The story of the real estate agent turned broker is a familiar one. A natural progression in the industry.

Raj Qsar is that broker. After working for 12 years in the business as an agent, in 2013 he opened The Boutique Real Estate Group in Orange County, Calif.

His vision? Build a brokerage that is outstanding at visual marketing.

Design is the rule, not the exception

The first rule of real estate has always been location. But Raj and his team are proving that today it’s just as much about design. Design in web and print marketing, video, and the homes themselves.

This is why Raj’s company team page contains nearly as many professional designers and creative roles as it does agents.

Bypassing a typical brokerage organizational chart, Raj’s team includes a creative director, interior designer and cinematographer. From day one, Raj has made quality design a key part of Boutique Real Estate’s unique value proposition.

“We’re a sales and marketing team, but we happen to focus on real estate,” Raj said.

Boutique’s approach to design in digital marketing really shines in their single-property websitesHDR photographyHD virtual tours and high-definition videos.

Every home is staged and professionally photographed for inclusion in custom designed print and digital marketing materials. They shoot a video of nearly every listing, and own all of the necessary equipment from cameras to lenses to lighting and sound.

“We’re a sales and marketing team, but we happen to focus on real estate.”

This treatment is engrained in the Boutique Real Estate customer experience. Raj and his team are uncompromising on this. From the full-time stager they’ve hired to the in-house videographer and graphic designer, clearly this is where the brokerage breaks the mold.

Video is the rising star

In 2010, Raj and his team started experimenting with video, realizing quickly that it paid off in terms of return on investment. “People were showing up at our open houses knowing it was us because of the videos and photography they’d seen in marketing materials,” Raj said.

“I figured out quickly, though, that hiring third-party vendors was a losing investment,” he said. That’s why he purchased all of the necessary audio and visual equipment and brought on a professional videographer to focus solely on videos.

While plenty of brokerage companies and agent teams create video in their marketing, Boutique Real Estate’s take is different. They use high production value without going over the top, subtle humor, contemporary music and an imaginative and fun approach to the typical home tour.

Check out a few of their recent property videos here, and you’ll see it feels more like you’re getting a taste of the lifestyle associated with homes than just a straight walkthrough on camera. And that’s the goal.

Natural selection

In keeping with a focus on high-quality marketing and building a unique brand around that value, Raj’s approach to recruiting is to be highly selective. “We say no to more people wanting to join us than we say yes to,” he said.

Part of this is because the whole notion behind the “boutique” brokerage is working with a highly focused small team. Also, the allure is customized marketing, which becomes challenging at a larger scale.

In general, Raj looks for sales associates who are passionate, relatable and people-oriented, and who are active participants in their community.

What lies ahead

When thinking about the future, Raj and his team remain open-minded. He likes to make sure they’re always thinking ahead to what consumers will want and need five years from now – how they’ll want to do business, how they’ll want to view properties and how agents will work best.

One goal is to open Boutique offices in select California markets, including Corona Del Mar, Napa, Palm Springs and North San Diego.

Of course, no one can predict the future, but Boutique Real Estate will continue to keep an eye on design trends and lead its real estate marketing in these same trajectories.

See more at: http://nextgenbrokerage.com/company/the-boutique-real-estate-group/#sthash.z57bEFuL.dpuf