Random Orange County

Save The Date | Tuesday May 6th | Educational Dinner

Join industry experts as they talk shop about the way our economy is changing. Meet Morris Boladian from CML Wealth Management, Allycyn Bennett from United American Mortgage Company and Raj Qsar from The Boutique Real Estate Group. Tuesday Evening May 6th at The Summit House Restaurant in Fullerton.  Please RSVP to Lisa Ortega at 714.494.2460 or LisaO@CMLwealth.com

 

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Yorba Linda Country Club | The Boutique Real Estate Group

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Looking for a place where everyone in your family can enjoy themselves, create

new memories and make new friends? Then look no further! The Yorba Linda

Country Club (YLCC) offers that all and more!

This club was established in 1957 and has a beautiful par-71 Harold Rainville

designed golf course, manicured to perfection and lined with mature trees to

outline the Bermuda fairways, elevated greens and the inviting water features.

Even President Nixon has enjoyed a round or two of golf here! How cool is that?

I am fortunate to be a tennis member and love being apart the YLCC family. I

can tell you that when you join they really do go out of your way to make you

feel at home. From the new member happy hours, your photo on the wall and

the welcoming smiles you receive as you walk through the door, the staff at the

club certainly know how to make you feel special and appreciated. There is

always something fun organized to do here and the food is great! You can also

just come up and enjoy a relaxing day at the heated pool! Either way, this has

certainly become one of my favorite places to be!

57  If you are into golf there are two memberships (Corporate and Full Golf) both offering you full club privileges and the best of what the club has to offer!

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With the Tennis Membership you receive all the benefits of a social membership, full use of the 8 lighted tennis courts, events, club house and more! 

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With the Social Membership you have access to the clubhouse, pool and a calendar full social events!

What NOT to do when trying to qualify for a home loan | The Boutique Real Estate Group

We get so caught up in the moment!   Is there granite on the kitchen counters?  Is the master bedroom big enough?  Is there grass in the backyard for our dog?  And we have not even closed escrow yet and we are shopping for furniture, buying new cars and opening up new credit cards to fill the new house!  YIKES!!!

Here are some helpful tips on what NOT to do when buying a new home or when you are trying to qualify for that new mortgage…

1) Do not open, close, or extend credit lines/limits once you are formally in escrow.

2) Refrain from having any inquiries to your credit 90 days in advance of applying for a mortgage as all inquiries must be explained to the lender in writing and all inquiries reduce the borrower’s credit scores.

3) Since you must disclose all new accounts that are opened during the escrow period, it is important to not open any new trade lines during the entire escrow period. Only after the loan is recorded, is it “safe” to open a new account or extend the credit limit on an existing account.

4) To play it safe, discuss your debt ratios with the loan officer to see if making any type of a purchase will negatively impact your ability to qualify for the loan.

5) Most appliances, furniture, and decor purchases are larger than normal purchases so it is safer to refrain from doing this until the loan is recorded.

6) Please note that lenders typically run an additional credit report before the loan funds. The intent is to see if there is any new debt that now appears. All new debts must be re-evaluated and explained and this may have a negative impact on the borrower’s ability to qualify.

For more info on the right loan for you please call Allycyn Bennett at United American Mortgage Company at 949-717-7290 or email her at abennett@uamco.com

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Interview with Raj Qsar | The Boutique Real Estate Group | www.TheBoutiqueRE.com

“So in a sense our team has digitaized the real estate experience.” Raj Qsar

Q: As a full service Real Estate Brokerage What makes The Boutique Real Estate Group Different? 

A: We had out “ah-ha” moment back in 2008 as technology and social media found Real Estate. We knew there had to be a better way of not only marketing real estate but there also had to be a better way of managing the mountain of paperwork and people involved in a real estate transaction. So in a sense our team has digitized the real estate experience. You will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a paperless office. Completely mobile and can run an entire real estate transaction from our iPads and phones. Our technology does not require our clients to be tech savvy – it only requires our agents to understand the benefits of technology and to implement that technology with our clients.

Q: Your marketing platform is truly amazing. Can you share with us a little bit of why your team has become globally recognized for your work in Real Estate Marketing?

A: Real Estate marketing has truly evolved over the last 10 years. We have developed a comprehensive strategy which showcases our client’s home through real life video (actual movies), HDR Photography, 360 HD V-Tours (amazing technology), individual property websites for each individual home, staging & interior design, custom graphics & design, and a social media content strategy that reaches people on a global scale. We have had the pleasure of being able to bring all aspects of our marketing completely in-house. What that means is that we have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look & feel and buyers recognize our listings as being “boutique-ified.” Every part of the marketing strategy has been touched by our in-house team to unsure absolute perfection.

Q: The Boutique Real Estate Group has a massive social and web-presence. Why have you focused so much on this part of marketing?

A: The world is on the web – advances in technology are changing the way businesses interact with clients. People are on their smartphones, heads down and focused. We know we need to be where our clients are, so we can be at the forefront of their minds. Our clients are on Facebook, Instagram, YouTube, Linkedin, Pinterest, Twitter and Four Square. However, the Facebook user is different than the Linkedin user, who is totally different than the individual on Instagram. So when thinking about marketing, you will see that our strategy is different depending on the platform and who we are trying to reach.

Q: Why did you choose Corona Del Mar as your new home base for The Boutique Real Estate Group?

A: I am an Orange County Native and growing up, my family & I we always at the beach playing, surfing and just enjoying our time together. As a real estate professional it only makes sense that our marketing platform, our luxury services, and our attention to detail is needed in Coastal Orange County. Corona Del Mar was a natural choice – not only is it centrally located between Newport, Huntington, Laguna, and Dana Point, but it encompasses exactly what we stand for, laid-back luxury.

 

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The Boutique Real Estate Group to Open New Luxury Real Estate Office in Corona Del Mar

Brilliant design, luxury services & cutting edge technology are headed to the coast of Orange County, Ca with the launch of The Boutique Real Estate Groups second office in the beach city of Corona Del Mar in Newport Beach.

The Boutique Real Estate Group is a boutique real estate brokerage in Orange County, CA, that focuses on great design, beautiful marketing & luxury services and is set to open their 2nd office in the beach city of Corona Del Mar in Newport Beach. Raj Qsar, Principal & Owner has created a culture that spurs collaboration, technology and social media with a unique marketing approach.

Their story goes a little something like this… Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying process. The Boutique Real Estate Group has invested heavily in bringing all aspects of the real estate experience completely in-house. From design, staging, photography, cinematography and social media to technology, internet optimization & cloud based transaction management. This not only provides them complete control of the design, marketing & technology of luxury real estate but also gives them the look & feel of a true boutique marketing agency. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.

Most recently The Boutique Real Estate Group has been recognized as the 2014 Next Generation Real Estate Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting. Raj Qsar & Jeremy Lehman, The Boutique’s CTO have both been recognized as Inman News Top 100 Most influential Real Estate Leaders for their work & dedication to raising the bar in the Real Estate industry. And their #GoodbyeHello video was named Top 20 Real Estate Videos in the USA in 2013.

Look for their new office in the beach city of Corona Del Mar in Newport Beach as they launch into the Coastal Orange County Real Estate Market in 2014.

The Boutique Real Estate Group

Inman News 2014 Top 100 Most Influential Real Estate Leaders Announced

Jeremy Lehman | The Boutique Real Estate Group
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Each year, Inman News recognizes real estate industry leaders whose ingenuity, strength, conviction, power and persistence are driving change.

The Inman 100 Most Influential Real Estate Leaders report seeks to include not only thought leaders, power brokers and deal makers, but entrepreneurs from outside the industry whose ideas are influencing the way homes are bought and sold.

Boutique Real Estate Group

Jeremy Lehman, a Realtor with The Boutique Real Estate Group in Orange County, Calif., draws on his background in real estate technology to train agents and brokers, and help develop new real estate programs and applications. A featured speaker at local and national events, Lehman is also an adviser to NuOffer, a technology startup creating an innovative way for real estate agents to submit purchase offers on behalf of clients, and to manage offers they have received. Lehman is president of the Pacific West Association of Realtors, and serves on the board of directors of the California Association of Realtors.

Twitter: @jeremylehman

Facebook: https://www.facebook.com/jeremylehman
LinkedIn or other bio: Click here

Are buyerʼs agents becoming obsolete?

By: Melissa Sims, The Boutique Real Estate Group

The Boutique Real Estate Group

In todayʼs digital age, buyers have incredible amounts of information at their finger tips,

literally. I have had buyers walk into an open house, smartphone in hand, not needing

information from me because they already know exactly how many square feet there

are in the home, what school district it is in, and what the asking price is. Most of these

buyers were not represented by an agent, so it begs the question: are buyerʼs agents

becoming obsolete? Am I worried, as a Realtor, that this will affect my career?

The answer to both questions is an astounding NO. While buyers have information at

their finger tips, many of the avenues in which they get that information are notorious for

inaccuracy. Information can be incomplete and outdated, and sometimes, just plain

incorrect.

However, I absolutely applaud buyers that have done their homework. It makes my job

smoother and easier. But, the property search function is a very small part of the entire

process. Regardless of how educated buyers are, most do not know the ʻins and outsʼ

of a real estate transaction. The amount of paperwork alone is enough reason to hire

an agent. And, if you happen to enter into a transaction where the selling agent isnʼt

aware of the disclosures needed, you could find yourself unprotected. In addition, when

you walk into a transaction without an agent, you are automatically hiring the sellerʼs

agent. Whose best interest does that agent protect? By law, it is supposed to be both

of yours. But in reality, that may not always be the case. Protect yourself.

With all of the new master-planned communities being built in the next few years,

bringing a licensed real estate agent with you when touring the properties for the first

time is the way to ensure that you are the most prepared you can be for the one of

biggest financial decisions of your life. We are here to be your advocate, your

negotiator and your friend through the process. We are here to guide you through the

contract process, inform you of your rights, and be the go-between for uncomfortable

scenarios that often arise.

You can search on You Tube for “how to perform an appendectomy” and it will give you

step-by-step instructions on removing an appendix. So are you going to go out and buy

some surgical tools and do it yourself? We certainly hope not! When making such a

huge financial decision, wouldn’t it make sense to use every tool available to you?

Especially when the tool is free to you?

Seems like a no-brainer to me.

To reach Melissa Sims directly please email her at Melissa.Sims@TheBoutiqueRE.com or 714-616-6442 or visit her at www.TheBoutiqueRE.com/Melissa-Sims

From The Trenches: Raj Qsar of The Boutique Real Estate Group

Every month FreeAgent by AdWerx brings you advice from top-performing agents and real estate technology experts in “From the Trenches.” Here atAdWerx, we believe that to be the best, you have to learn from the best. While doing your own research can be helpful, getting tips straight-from-the source can offer new perspectives and give you a taste of each real estate maven’s personality.

This month in From the Trenches, we’ll hear from Raj Qsar, Principal and Owner ofThe Boutique Real Estate Group, in California. His company serves as one of the most dominant real estate teams in the Orange County real estate market, serving north, central, south and coastal Orange County. It’s easy to see why they come out on top. While agents with The Boutique Real Estate Group excel with their personal branding, the marketing of each listing the firm represents is impeccable. According to theboutiquere.com, “Every real estate listing is assigned a best-in-class sales & marketing campaign, and receives the support of industry leading marketing, advertising, social media, video, staging & interior design, graphics & design, all of whom work together to develop a strategic and tactical marketing plan customized to each client and each property.”

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Raj is no stranger to the value of technology and social media. Aside from employing modern marketing in every aspect of his business, he has also spoken professionally on using these strategies in real estate. Raj was recently named one of the Top 100 Most Influential Real Estate Leaders for 2013 by Inman News. This annual list recognizes those who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress. Raj is also a contributor at Inman News covering the topics of creative video for real estate, social media and networking. The Boutique Real Estate Group was just selected in 2013 as a Next Generation Brokerage by Better Homes & Garden Real Estate and 1000 Watt Consulting.  These NextGen brokerage projects represent a new breed of real estate brokerages growing across the country. These firms empower agents and clients by providing the most up-to-date and flexible technology. They build meaningful brands, and attract and engage new customers.

1. How did you get your start as a real estate agent?

It’s a funny story. When I initially began selling real estate, I just wanted to sell one to two homes a year and keep my real estate career relatively small. After having my license for just three days, I was absolutely hooked. I was in escrow with a client and it was just the beginning. The social media and technology aspects of my business came later, but I’ve been addicted to the real estate industry since day one.

2. You’re very active on Pinterest. What advice can you give to agents about using Pinterest for real estate?

Pinterest is great, but I advise people to not be a “real estate agent” on Pinterest. Showcase your community and lifestyle.

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Raj keeps a personal Pinterest page focused on his personal brand aside from the Pinterest page of The Boutique Real Estate Group. Both feature a variety of content with some overlap. Topics they post about include aspects of the Orange County lifestyle, including homes, pools, luxury items, famous residents, beaches, cars and style. The company page also features a board dedicated to their video tours.

 

3. In a hot real estate market like this, it’s tempting to spend too much time working in the business instead of on building the business. How much time should an agent spend on marketing themselves versus marketing listings?

The fact is, busy agents need help.  None of us can do this alone, and you shouldn’t try to do it all on your own.  At The Boutique Real Estate Group, we believe the team approach is best, because there are just too many hats to wear right now for an agent. You really have to dedicate time to both. Remember to “walk before you can run,” and don’t get too ahead of yourself. Build your team block by block. Building and nurturing a quality team takes time! And always hire the best.

If you are an agent, find a team that you respect and admire. Demonstrate your skills, and ask to join.  If you are lucky enough to become a part of the team, work hard and contribute. Soak it all up and enjoy the ride!

4. As an agent, you value social media and technology. What are some specific examples of ways they have helped you communicate with clients and increase productivity?

Social is just an amplifier. If you are a rockstar agent, social will just amplify all of the great things you are doing. You have to be doing well in your business for social media to add value to your brand. Also, my tagline is, “If you are not in my newsfeed, you do not exist!” It’s not enough to just have a social presence. You have to be engaged with users and clients if you want to get noticed.

Twitter really is a cocktail party. It is a great tool for agents, but remember, you are in and out in 140 characters.  Make every post short and simple, and talk to people!  If you talk to people they will talk back!

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5. What trends are you seeing in real estate right now in terms of technology and social media? 

We are a 99.9 percent paperless office.  All of our agents sign a contract that they will have an iPhone and iPad at the start of employment.  We also have a technology standard – we call it the #tbreg tech standard  – which all agents must master.  This is the new normal.

Many agents struggle to adopt the technology we have now, and I’m not sure why they put this on the back burner.  For our team, it’s all we talk about.  We ask ourselves, “How can we create a REAL estate experience that our clients will enjoy?”  We want the entire experience to be as easy and painless as possible. Today, utilizing technology is an integral part of that experience with clients.

If you are a great agent, you will get referrals.  It’s that easy.  Put your clients first in all you do and the technology and referrals will follow.

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One way The Boutique Real Estate Group goes the extra mile for their clients is by producing creative listing videos. Watch the story unfold in this video for 9741 Janice Circle, with gorgeous shots of the home in an entertaining and beautiful presentation. The Boutique Real Estate Group is at the forefront of video for real estate, and one of their videos was awarded a spot in the Top 20 Real Estate Videos in the USA in 2013. Watch the video here.

 

6. Is there anything else you’d like to share with FreeAgent readers?

I have truly made some wonderful friends over the years via social. It has been a wonderful ride and has been a true blessing. Turning online relationships into meaningful real life friendships has been one of the greatest joys for me. There are so many great people in this world and in our industry who are trying to raise the bar in all we do. If you take the time to talk to them, they will talk back.

Find Raj Qsar on FacebookTwitter and LinkedIn, and be on the lookout for the opening of The Boutique Real Estate Group’s second luxury office in Corona Del Mar, California in January 2014.

As an agent, do you ask yourself “How can I create a REAL estate experience that my clients will enjoy?” What do you think are the most important parts of this experience? Let us know in the comments below!

The Boutique Real Estate Group Joins RESAAS – The Real Estate Social Network ™

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Vancouver, British Columbia CANADA, Nov 26, 2013 (Filing Services Canada via COMTEX) — RESAAS Services Inc. (RSS – CNQ), The Real Estate Social Network(tm), is excited to announce that The Boutique Real Estate Group (http://www.theboutiquere.com/) will be joining the RESAAS (http://www.resaas.com/)platform.

Why are we so excited? Simply put, The Boutique Real Estate Group is at the forefront of the real estate industry. Just look at their depth of engagement and interaction across all social platforms. Every listing of theirs is assigned a world-class sales & marketing campaign team, receiving the support of industry leaders in social media, internet marketing and print advertisement. For example, take a look at the listing video (http://rebla.st/9t6bf3a) for 49 Golden Eagle, Irvine, California in the exclusive triple-gated neighbourhood of Shady Canyon. The Boutique’s marketing campaigns include an aggressive mix of print advertisement & Boutique branding, social media integration, search engine optimization, HDR Photography (see below), 360? HD V-Tours, full responsive custom built property websites and full-colour custom property brochures, as well as top placement of the world’s largest search engines and real estate websites.

Raj Qsar, Owner of The Boutique Real Estate Group, has a dream and is on a mission. He has used his more than 18 years of sales, marketing and leadership experience to turn the brokerage into one of the most dominant teams in the Orange County Real Estate market, bringing the key components of his brokerage entirely “in-house” – including back-end SEO and technology, graphics and design, staging and interior design, as well as social media, listing and transaction concierges for each of their agents.

What’s more, Raj has traveled the country to educate and consult other brokerages, brokers and real estate professionals on the value of technology and social media as a local and national speaker. In 2013 he was named as one of the Top 100 Most Influential Real Estate Leaders by Inman News. Also in 2013, The Boutique Real Estate Group was named as a Next Generation Brokerage by Better Homes & Gardens and 1000 Watt Consulting.(http://nextgenbrokerage.com/) Finally, The Boutique Real Estate Group won an award for the Top 20 Real Estate Videos in the U.S.A.

Now he’s joined RESAAS – The Real Estate Social Network(tm), along with his entire team at The Boutique Real Estate Group.

“The real estate industry needs to think outside of the box and we need to stop thinking like real estate agents,” said Raj Qsar, “which is why I am always on the search for new ways to improve my team’s ability to sustain their elite service through technology and social media. RESAAS is an exciting opportunity for us to do just that. It will significantly improve internal communication, boost each agent’s personal marketability and further increase the exposure for our listings.”

Each agent at The Boutique Real Estate Group will receive his or her own corporate branded agent page on RESAAS, and will be connected together into an exclusive group to communicate and stay connected with every other member of their team. In addition, The Boutique Real Estate Group will have its own corporate branded page in order to easily broadcast relevant information and market their company’s content.

To view the image “Raj-Listing-Photo.jpg” please click on the following link:

http://corporate.resaas.com/wp-content/uploads/2013/11/Raj-Listing-Photo.jpg

“We are very excited to welcome The Boutique Real Estate Group to RESAAS,” said Nadia Suttle, Account Executive at RESAAS. “They are a prime example of how to lead the real estate industry by providing modern, effective and quality service for their clients and their listings. With them now onboard, it lends massive credence to RESAAS – The Real Estate Social Network(tm) as a powerful tool for real estate professionals everywhere.”

About RESAAS SERVICES INC.

RESAAS – The Real Estate Social Network(tm), is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS’ powerful reblasts(r) engine automatically generates all of your real estate workflow into valuable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com.

On Behalf of RESAAS

Danielle Sissons

VP Communications

RESAAS Services Inc.

Telephone: (604)558-2929; Email: danielle.sissons@resaas.com

Investor Relations

RESAAS Services Inc.

Telephone: (705) 888-2756; Email: scott.young@resaas.com

The CNSX has not reviewed, nor approved or disapproved the content of this press release.

Forward-Looking Information:

This press release and the company’s website referenced herein may include forward-looking information within the meaning of Canadian securities legislation, concerning the company’s technology platform. Forward-looking information is based on certain key expectations and assumptions made by RESAAS’ management, including future plans for the design and development of the company’s technology platform. Although RESAAS believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because RESAAS can give no assurance that they will prove to be correct. Forward-looking statements contained in this press release are made as of the date of this press release. RESAAS disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

To view this press release as a PDF, please click on the following link:

http://www.usetdas.com/pr/resaas11262013.pdf

Source: RESAAS Services Inc. (cnsx:RSS) http://www.resaas.com

Maximum News Dissemination by FSCwire. http://www.fscwire.com

 


		

Top Resorts in Southern California | Raj Qsar | The Boutique Real Estate Group

Recently, Conde Nast magazine released their annual ‘Top Resorts In Southern California’ list.  Four of the resorts in the top ten are right here in Orange County, believe it or not.

Just making it in to the top ten, the St. Regis Monarch Beach received the #9 spot on Conde Nast Traveler’s list.  With numerous awards, from Forbes five-star, AAA Diamond, Travel & Leisure Top Spas, it is no wonder that this resort has withstood the test of time.  Probably best known for it’s challenging, award-winning Robert Trent Jones golf course, the resort has been a staple in Orange County for decades.  Rumor has it that the sand in the bunkers has crushed abalone to help give it that ‘sparkle’ that no other resort around has.  Designed with impeccable detail, the St. Regis has a Mediterranean flair, complete with grand fountains and courtyards.  The entire resort and golf course have spectacular views of the gorgeous Orange County coastline.  Visit http://bit.ly/Hd6Lda to reserve.

The Ritz-Carlton, Laguna Niguel in Dana Point is #7 on the list.  Located atop a 150-foot bluff, the Ritz-Carlton encompasses luxury.  It evokes a kind of romanticism that feels novel-worthy.  The resort’s impeccable design, coupled with its gold standard of service, have given it an impressive track record of success.  World-class surf just below, amazing restaurants and some of the best weather anywhere, and views up and down the coastline of Orange County make you realize just how special the resort is. http://bit.ly/Hd6IxZ

Almost topping the prestigious Conde Nast list is The Montage in Laguna Beach, making it to the #2 spot. Perched on a cliff in the arts and crafts city of Laguna Beach, the Montage lends a sense of serenity and artistry that is, in my opinion, unmatched.  Laguna Beach began as an artist’s colony in the 1800s and continues its tradition of creativity through art festivals and galleries, a world-renowned outdoor theater and spectacular restaurants.  No hotel could fit the mold of this town more perfectly than The Montage.  From the bungalows, to the chic pool, to the 5-star dining, the Montage lends an air of sophistication that leaves its guests feeling elite and its onlookers feeling mystified.  To make reservations, visit http://monta.ge/H8rizc

I have saved the best for last…The Resort At Pelican Hill embodies everything that is Orange County: extraordinary, awe-inspiring beauty, exclusivity, and elegance without being ‘stuffy.’  The list of awards received is too numerous to detail here; Pelican Hill has not only received the #1 resort in Southern California but also the #1 resort in the entire US.  Having been built in a Palladian style, the resort appears as if it is nestled in the rolling hills of Northern Italy.  Pelican Hill is located in the prestigious and exclusive Newport Coast, home to some of the world’s most spectacular views and exquisite homes.  With a 36-hole Fazio designed championship golf course, award winning dining, enviable views and a location unmatched by any other resort in Orange County, it is no wonder that Pelican Hill has received the honor of the number one spot.  To learn more about this exclusive resort, visit http://bit.ly/18GZFax

I am not surprised that Orange County is home to some of the most beautiful resorts in the world; after all, it has earned the nickname “The Golden Riviera.”  Today, I may just take a moment to enjoy this paradise I am so fortunate to call home.  Drive down the coast, stop by one of these amazing resorts for a spa treatment, a round of golf with a friend, or a bite to eat.  Or maybe I’ll just drive past and be immersed in a sense of tranquility and beauty that is incomparable – a tranquility and beauty that is Orange County.