Orange County Real Estate

HP selects two real estate brands for a national television ad campaign

Giveback Homes and The Boutique Real Estate Group got a new intern

via inman

As part of its “Meet The Intern” campaign, tech company HP filmed a series of commercials showcasing Fox Sports host and Extra co-host Charissa Thomson interning at four companies.

Two of them were Giveback Homes and The Boutique Real Estate Group — two hallmark brands within the real estate industry.

The campaign ads, which began airing on Super Bowl Sunday, show Thomson helping craft a travel packet for Giveback Homes and organize a swanky open house for The Boutique RE Group, all while showing off HP’s newest OfficeJet Pro printer.

Giveback Homes co-founder Caroline Pinal said HP found them through social media and noted Giveback’s “authentic social media presence,” and that the company was captured by co-founder Blake Andrews’ story and mission to spread the message of social responsibility to the real estate industry as a whole.

Pinal says the feedback on the ad has been positive, with supporters inside and outside of the industry giving their kudos.

“Giveback Homes Members are thrilled to see the Giveback Homes movement taking on a consumer-facing approach and proud to be part of it,” she said.

“Giveback Homes has also received online support from their friends like Toms Founder Blake Mycoskie, TV host Charissa Thompson, and animal conservationist Black Jaguar White Tiger.”

Raj Qsar, the principal and owner of The Boutique Real Estate Group — who is known for his vibrant digital presence and strategies — said HP reached out to him via social media as well.

“It was a super fun project,” said Qsar, and the ads have brought amazing feedback and robust traffic to his brokerage.

The ad campaign is only the beginning for both companies.

Giveback Homes is taking their relationship with HP offline by hosting a “Build Day” on April 21 in Los Angeles, with Thomson continuing her “internship” by helping to build a home.

As for The Boutique Real Estate Group, Qsar says the brokerage will be working with other big name brands in the very near future.

Meet the Intern: Charissa Thompson & the HP OfficeJet Pro Printer at The Boutique Real Estate Group

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When TV Host Charissa Thompson visited The Boutique Real Estate Group, a worldwide luxury real estate brokerage firm, her ideas and the lightning-fast HP OfficeJet Pro 8720 printer helped to make an open house a success! She easily printed from her smartphone and took advantage of two-sided printing for superb productivity. Get your OfficeJet Pro printer at Staples: http://hp.tl/60548Pox2

The 145 Most Influential People In Real Estate

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Via Inman News

The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.

All of our influencers contribute to change in one way or another.

The list is both young and hardened, made up of connectors, power brokers, high earners, CEOs, hackers, troublemakers and startup founders. It’s a list of entrepreneurs, big and small; the old-school and the new; controversial and quiet plodders.

“They are not cut from the same cloth, they do not speak the same language and they do not always necessarily share the same values. But they influence the industry by their work, through their followers and by expressing their opinions,” said Inman publisher Brad Inman.

In selecting this year’s Inman influencers, we considered recommendations from Inman readers, editorial staff and outside suggestions. Yes, thousands of real estate professionals make a difference in the real estate industry every day, but these are some we believe stood out this year.

Read The Full List Here

Raj Qsar // 2017 Inman News Real Estate Influencer

How to create a digital real estate lead machine

via inman

Adjust your marketing funnel

  • You have only moments with your prospect to educate and nurture the prospect enough times to get them to choose to do business with you.

  • Recently, Raj Qsar outlined a more complex, but comprehensive, view of the modern marketing funnel in a Facebook post.

  • A savvy agent will master the paradox of appearing hyperlocal but also being everywhere.

Things progress toward chaos — that’s just how it is. It is the Second Law of Thermodynamics.

But it doesn’t just apply to physics. In the world of real estate and online lead generation, the chaotic state is increasing.

An increasingly chaotic environment

Most international telecommunications agencies estimate that more than 3 billion people are using the internet. Between smartphones, tablets and desktops, there is a good chance that your next client is online right now.

But with a bombardment of banners, popups and ad word choices filling the margins of their screen, how are real estate agents going to grab potential clients from cyberspace and bring them offline, where the lead becomes your client?

Is your head still lingering in the circa 2006 cyberspace, where you register a domain and start a website with a landing page that forces people to register?

An obituary for this bygone process might read like this: beloved agent bought a lead capture website from one of the hundreds of real estate website providers, ran some Google AdWords or general Facebook ads that linked back to a landing page and watched the leads roll in.

Some very successful agents still swear by the simplicity of this method and utilize a widely cast net of web presence. Expert agents build sites with offers to buyers and sellers and then run their offer everywhere — Craigslist, Instagram, Facebook, blogs and search engines.

Once stuck in the web, prospects are now tied to the landing page, pushing them right into the agent’s customer relationship management system (CRM).

But again, the system is getting increasingly chaotic, so simply spinning a web on the internet and waiting for a client to fly into it is not enough.

Like sand through the hourglass

Funneling leads has gotten more sophisticated as attention has become an increasingly precious commodity.

Agents are establishing what are called marketing funnels. Think of sand through the hourglass (unless you are having a midlife crisis, then think of something else) — there is a lot of sand in the top of the hourglass, but only a few grains trickle down at a time.

For a moment, single grains are falling, unique and isolated, before they land and get lost in the sandy shuffle. So it is with the faceless, nameless and impersonal masses of potential clientele on the web.

Funneling, then, sounds a bit too automated. It is not so simple, and it requires the lead nurturing of agents and inside sales agents (ISAs) through phone calls, voicemails, text messages and emails.

You have only moments with your prospect — while that sand is falling from the mass of grains — to educate and nurture the prospect enough times to get them to choose to do business with you.

Your marketing funnel can have singular sources or many. There are the sources online that we discussed above.

Classic ads and print mail can also drive your leads to landing pages where, hopefully, the lead registers, and, generally, they get an automated response from the agent’s CRM.

This then sends the agent an alert, and the CRM continues to follow up with the lead until they respond.

An effective hyperlocal approach

But, in a recent post to the Facebook group Lab Coat Agents, Raj Qsar outlined a more complex (but comprehensive) view of the modern marketing funnel — the necessary paradox of appearing hyperlocal, but also everywhere.

Note the current web of interconnectivity necessary today to get in front of a prospect and stay there until they are a client.

This is where the digital lead machine comes to fruition. Qsar’s example is specific to Zillow’s platform:

  1. Lead registers via your online portal.
  2. Agents are notified via text or email (contact receives a notification as well — a phone call from a live assistant in under five minutes).
  3. They are transferred to an ISA.
  4. Prospect is uploaded (generally this is automated) to the agent’s CRM.
  5. CRM drips lead content such as stats, blog posts, events, etc.
  6. Prospect is uploaded to listing alert software.
  7. Zillow adds contact into drip campaign with 19 touches in 30 days.
  8. Ideally, you also have a retargeting digital ad campaign in the same ZIP code or city where this lead is looking, so you are “following them around the web” with your digital advertisement (various ads) creating brand and agent recognition.
  9. Print mailing campaigns in the same ZIP code or city as the initial lead.
  10. The print mailing has a lead capture landing page and retargeting pixel so you can follow them around the web.
  11. Handwritten letters are sent to any leads interacting with your marketing, and emails, generated from sign-ups or subscriptions, are dispatched weekly or monthly depending on volume.
  12. The more data received from these leads, the more you can hone and focus social media marketing campaigns, like city or ZIP targeted Facebook ads, Facebook groups and broader Google Ads to cast a wider range of coverage.

At this point, it is time to get local — get seen! Take the hyperlocal campaign from the web, where your ZIP code specific prospects are seeing your presence, to the streets — to “real life” through local appearances and events.

We asked in the opening paragraph: how do you pluck a prospect from the web?

Well, sometimes you need to make your presence known on the web through focused marketing efforts, and then move yourself from cyberspace into the real world.

This is where the moment of realization occurs for your prospects: “Hey, I’ve seen those ads, those emails, mailers, listings, etc. Let’s talk.”

If the commodity is a moment of attention — the moment the sand is falling from the hourglass — then focusing your digital lead machine with the above-mentioned tweaks could make all the difference.

Dale Archdekin is the founder of Smart Inside Sales and the current director of lead generation for Global Living Companies at Keller Williams in Philadelphia. Follow him on Facebook or checkout his Facebook group.

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Top 100 Real Estate Influencers on Social Media

via homespotter

Trying to be a better realtor, investor, and business woman is tough. To keep on top of your game, you know the value of learning from the best.

So, I did some heavy lifting for you to find some of the most influential real estate agents and influencers to learn from online. Then, I curated some of the best resources they created, as a one-stop shop.

Rather than list these experts in random order (or choosing our favorites), we took the time to rank each person based on their influence across social media, using scores from FollowerWonk, Klout, and our own judgment.

While not a perfect science, by ranking each influencer by their social impact, you will have a better sense of who you want to learn from as you master your craft.

As the Principal/Owner of The Boutique Real Estate Group, Raj has invested heavily in bringing all aspects of the real estate experience completely in-house. From custom design, professional staging, architectural photography, cinematography and social media to technology, internet optimization, cloud based transaction management and global listing syndication. This design & tech-forward approach has earned The Boutique Real Estate Group accolades & awards worldwide.

In 2016 Raj was named to the prestigious SP200 Honoring The Most Powerful 200 People in Residential Real Estate. Raj was selected as Most Innovative Real Estate Agent in 2014. Raj was also selected as 33 People Changing The Real Estate Industry by Inman News and was also named Top 100 Most Influential Real Estate Leaders For 2013.
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The Pinnacle House Is More Than A Dream Home. It’s A Dream Life

via Homes.com

Find Your Perfect Life in Yorba Linda

Yorba Linda, California is no stranger to accolades. It’s been ranked as one of the best places to live in the United States. It’s also been singled out as one of the best small cities anywhere. Last but not least, it just so happens to be one of the wealthiest cities in the United States.

Life here is sunny, idyllic, and filled with opportunities for enjoying the good life. For starters, there’s the Black Gold Golf Course, a stunning, Arthur Hill-designed par 72 that stretches out over 219 magnificent acres and is widely regarded as one of the best courses in the country.

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Yorba Linda is also home to the famed Nixon Presidential Library and Museum, which features a replica of the White House East Room, an immaculately kept rose garden, the presidential helicopter, and the former President’s actual boyhood home, complete with the pepper tree his father planted back in 1912.

Need more adventure? You don’t have to travel far. This quiet community is a mere 40 miles from downtown Los Angeles, 18 miles from Disneyland, and only 30 miles from Huntington Beach – popularly known as “Surf City.”

In Yorba Linda, six-figure incomes are the norm, and those who can afford to build their dream homes tend to do just that. That’s why the Yorba Linda area is home to so many opulent residential properties.

But even in this rarified Southern California enclave, 22750 Hidden Hills Road is a rare treasure. Find out why Pinnacle House is worth every penny of its $10 million asking price.

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The Pinnacle of Luxury Living

Situated on one of the highest peaks of Orange county with a commanding vista of Yorba Linda, the beachfront cities that lay farther afield, and the glittering Pacific horizon, Pinnacle House certainly earns its title.

But it isn’t just the jetliner views or prestigious neighborhood that make this home desirable. It’s the thoughtful design that’s apparent in every square inch of its 8,000+ square feet of living space.

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The Pride of the Portfolio

DKY Architects’ David Streshinsky designed Pinnacle House exclusively for Yard House restaurant’s corporate executive chef Carlito Jocson.

You’ve seen Streshinksy’s work, whether you know it or not. After all, he’s worked on such large-scale design projects as the Jurassic Park and Jaws rides at Universal Studios. He’s also designed restaurants and businesses all over the world. But even though he’s worked for a who’s who of household names, he’s said that Pinnacle House is one of his proudest achievements.

It’s easy to see why. This home is a masterpiece of modern residential design. Here, forward-thinking architecture coexists with aloha spirit, and the resulting residence is both serene and supremely stylish.

Welcome Home to Yorba Linda

Take, for example, the entryway. As you pull up to this stunning home, a waterfall greets you, and that waterfall actually flows into the home. Beyond the stately, 9-foot tall mahogany door, you’ll find a home that is as comfortable as it is elegant around every corner.
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There are captivating views of the surrounding hills from nearly every room in the home, but the residence itself has a way of stealing the show.

A Feast for the Senses

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Spend a moment in that sleek, modern kitchen. With its custom cabinetry and crisp lines, it’s a dream come true for those who know that making a great meal is wonderful for the soul. And as it was designed for a professional chef, you can bet that it has the very best appliances money can buy.

The dining room features that ever-present skyline panorama, a custom chandelier with hundreds of Edison light bulbs, and a dining table that’s as much a work of art as a piece of furniture.

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Down below, the wine cellar is a showpiece in itself. It’s a climate-controlled, glass-enclosed time capsule that will keep your favorite vintages in fine form while providing plenty of visual panache.

Light Up the Night

This home offers plenty of opportunities to entertain and to be entertained. There’s a home theater with a huge, Ultra-HD screen and seating for all of your favorite cinephiles. There’s also a billiard room and an outdoor kitchen equipped with imbedded walnut cutting boards, a pizza oven, and an oversized wok range.

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But of all of this home’s many amenities, the outdoor infinity edge pool has to be the most captivating. With its forever views and glass-tiled fire pits, it’s the piece de resistance to this design tour de force.

Your Private Oasis

At the end of the evening, you’ll retire to your 1,600 square foot master suite. It has a private parlor, an expansive dressing room worthy of a Hollywood starlet, and spa-quality master bath enclosed in expansive picture windows. In the bedroom itself, there’s a wall of sliding picture windows that open directly to the pool, so you can jump out of bed and into the swimming pool each morning before breakfast.

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California Dreamin’

Listed by Raj Qsar & Christina Boladian, this is a California dream home in every sense of the word. Here, the world is at your feet, and nothing can intrude on your peace of mind or your ideal lifestyle. It’s everything a luxury home should be – a private escape, a trophy, and a work of art. And it can be yours for $10 million.

Listing information for: 22750 Hidden Hills Road, Yorba Linda CA, 92887

The Boutique Real Estate Group

Top chef at Yard House restaurants selling Yorba Linda estate for $10 million

via The Orange County Register

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Carlito Jocson, the top chef for Yard House restaurants, is selling his modern, five-bedroom Yorba Linda house on one of Orange County’s highest peaks for $10 million.

Set on 3.1 acres, the estate includes a full-size outdoor kitchen with a bar and wood-fired pizza oven. Two glass-tiled fire pits flank a zero-edge swimming pool.

In addition to an expansive parking area for guests, there’s space to add a helipad, says listing agent Raj Qsar of The Boutique Real Estate Group.

Built in 2011, the 8,320-square-foot home designed by David Streshinsky of DKY Architects boasts double-height ceilings, a restaurant-caliber kitchen, 1,200-bottle wine room and home theater. The house also has a solar-power system.

Grounds include drought-friendly landscaping and a meditation garden with more than a dozen olive trees. A basketball court and disappearing entertainment system are among the outdoor amenities, and the Pacific Ocean can be viewed in the distance.

The house is by far the highest priced Yorba Linda home offered on the Multiple Listing Service right now. The next most expensive one is a seven-bedroom, 9,411-square-foot residence built in 1995, with a $5.18 million price tag.

Jocson is a Yard House vice president and its corporate executive chef. He’s also an original partner. He said his favorite room is – of course – the kitchen, relishing the layout and plating his creations on the large island

“I wanted to build the kitchen with a sense of community,” he said. “It’s the (home’s) heart. From a chef’s standpoint, I love to feed people … I want them to watch me.”

When a chef friend created a seven-course meal at the house, Jocson added, “He didn’t skip a beat. It felt like (cooking in) a restaurant.”

He also savors how the master suite’s sliding glass doors open to the zero-edge pool. “I wanted to wake up in the morning and jump in the pool straight from the bed,” he said.

With four grown children out of the house, Jocson said it’s time to downsize.

Jocson and his wife Elizabeth for the past decade have been feeding homeless and needy Orange County residents through The Storehouse ministry of North Orange Christian Church, where they are members.

Yard House restaurants are known for their contemporary atmosphere, rock music, eclectic food and more than 100 beers on tap. The chain, with 13 states, was sold to Darden Restaurants by private equity firm TSG Consumer Partners in 2012 for $585 million in an all-cash deal.

Christina Boladian of the Boutique group is co-listing the house. A video of Jocson and the home is here.

Stunning Pinnacle House Hits the Market — in Yorba Linda

via Fox News

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When you think of a $10 million home in Southern California, the first neighborhoods that probably come to mind are Beverly Hills, Bel Air, Brentwood, and perhaps the Hollywood Hills or Malibu.

The town of Yorba Linda, home of the Richard Nixon Presidential Library and Museum, located in northern Orange County, probably didn’t even make your top 20 list of elite enclaves, did it? That’s why the Pinnacle House comes as such an intriguing surprise.

What could be so special about a house that isn’t on the beach and doesn’t have a prominent ZIP code? Plenty, you’ll realize, just as soon as you find out who built it. Carlito Jocson is the corporate executive chef and vice president of Yard House restaurants, a popular chain with locations throughout the U.S. and endless taps of beer.

If you’ve ever been to one, you know the chain is tremendously successful, so the veep would likely spare no expense in creating a dream house anywhere he wants. And that’s exactly what happened.

Jocson hired David Streshinsky of DKY Architects to design a modern dwelling with Hawaiian influences, mixing the elements of steel, clay, fire, and water. In fact, as some of the best California homes do.

The house comes with a feng shui appraisal from feng shui expert Jessie Kim, which states, “The Pinnacle House is a great example of incorporation of Feng Shui elements.The strongest Feng Shui elements of this home — water, fire and wood — will provide its occupants with Power, Fame and Great Reputation. … When balance is achieved with these elements, a feeling of harmony and uplifting energy will be felt by anyone walking through the home.”

For all the good karma built into the house, size still matters. The airy home has five bedrooms and seven bathrooms in 8,320 square feet of space. It is strategically situated on a 3.1-acre lot on one of the highest peaks in Orange County. “There’s ample room for a helipad,” remarks Raj Qsar, who is the estate’s listing agent along with his partner Christina Boladian.

But you actually don’t need a helicopter to get around, because the property is quite conveniently located. Set in the Hidden Hills neighborhood of Yorba Linda (not to be confused with the Hidden Hills area of Calabasas, which is cluttered with Kardashians and pop stars), the Pinnacle House is only 10 minutes from Angel Stadium, Disneyland, and the Honda Center. It’s about 40 minutes from Los Angeles and 25 minutes from the beach.

Of course the executive chef of a prominent restaurant chain is going to build extraordinary cooking and dining facilities in his home, and this one has several: a huge indoor show kitchen with professional-grade appliances, an adjacent 1,200-bottle wine room, a full-service outdoor kitchen with a wood-fire pizza oven and a wok range, and a 12-person dining room with spectacular sunset views of the hills.

Adding to the feng shui philosophy of the home, the water features like the zero-edge, floor-level pool and the waterfall in the entryway flow from the outdoors in.

“We were able to install these beautiful sliding doors that open right up and disappear, and allow the bedroom to be indoor-outdoor. The thought process was, I wanted to wake up in the morning and jump in [the] pool straight from the bed,” Jocson says with a laugh.

“This home is very serene and has the feeling like you’re getting away,” he continues. “You can think better, you can think clearer, it’s just a wonderful place.”

Qsar believes that a buyer who values that type of lifestyle will find the property priceless, and that $10 million is a steal.

Him or Her? Featuring Raj Qsar & Christina Boladian from The Boutique Real Estate Group

via Give Back Homes

The Boutique Real Estate Group is a boutique real estate brokerage founded in Orange County, CA, that focuses on brilliant design, beautiful marketing & luxury services. The Boutique has created a culture that spurs collaboration, technology and social media with a unique marketing approach. We stopped by their new listing The Pinnacle House to ask them a few questions… 

Who is the patient one?

 

Raj: Me, for sure that’s me I’m the patient one.
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Who spends more time on their phone?

Raj: Me, but for work!

Christina: Not true! He’s on social media 24 hours a day! He snaps everything.

                        

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Who is the better driver?

Christina: Me, he’s just on his phone all the time and its a green light and no one goes! He hits curbs all the times.

Raj: You should see my rims they’re so messed up.

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In negotiations, who is usually the bad cop?

Raj: That’ so me, I’m totally the bad cop and I love it.

Christina: I’m too nice.
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Who is more opinionated?

Raj: Oh dear god, that’s so you

Christina: No! Definitely him.
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Who is better at calming down clients?

Raj: That’s so me, for sure so me.
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Whose instincts are usually always right?

Raj: That’s both of us it really is, we both have good instincts.
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Tell me something unique about this property that nobody else knows.

Raj: We’re going to apply to have a helipad! Which is pretty cool.

Where?

Raj: Right here

Christina: So we can bring you in from L.A.

Raj: Uber helicopter!

Yes please 🙂

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With the sale of this home, Raj & Christina will be making a donation towards the Build Day in Orange County.

Push play below so you can fully experience this gorgeous home and it’s story.

 

Luxury listing: Pinnacle House in Yorba Linda

via inmanLA

More than 8,000 square feet of modern beauty

This beautiful hillside estate in Yorba Linda is minutes from the esteemed Black Gold Golf Course, but with a stunning backyard and infinity pool, wine cellar and in-home theater, you might never want to leave.

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The five-bedroom, seven-bathroom home is listed at $10 million by Raj Qsar and Christina Boladian with The Boutique Real Estate Group.