The Parker Principles- A Real Estate Manifesto

In the spring of 2018 in Palm Springs, California, a diverse collection of real estate innovators, leaders and influencers gathered to hammer out a manifesto for changing the real estate industry. They were guided by the mandate of creating a better and more certain consumer real estate experience.

1. Transform our industry from a sales profession to a service business
Incentivize real estate agents to focus on quality and service over volume and sales by obsessing over the needs of the consumer to drive innovation and best practices.

2. Simplify the process of buying and selling a home

We must make the transaction smoother and simpler throughout the process. Create more transparent transaction management tools to give consumers a better and more certain experience.
3. Create a transparent chain of industry accountability to benefit the consumer
From associations/MLSs to brokers, brokers to agents, and brokers and agents to consumers, we
must hold the industry to a higher standard of service, transparency and responsibility. The core of accountability is transparency across the industry.
4. Strictly enforce ethical standards to increase professionalism
We as a profession owe it to the consumer to
establish — and maintain and enforce — the highest standards of ethical behavior. We must invest in mid-level real estate manager training; refocus culture and policies toward quality and service above recruiting and retention in the brokerage; and establish better peer-based enforcement mechanisms to weed out bad apples.
5. Raise the quality of real estate services to create a delightful and more certain consumer experience
We must take ownership of competency. Create better and more experiential educational systems such as apprenticeships that allow unproductive agents to learn from peers, as well as higher and more meaningful standards in licensing/accreditation. Ensure more transparent information to consumers to allow them to evaluate real estate professionals and be more selective in choosing an agent.
6. Demand real estate associations be more transparent and impactful 
We should create a culture and process that ensures every association member has an equal opportunity to be fully informed of key issues and to lead the organization. Focus money and effort on creating a healthy real estate market. Simplify the association’s role to a focus on creating opportunities for agents to sell more real estate. Encourage agents to take a more active role in their communities to make a difference in housing costs and community quality of life.
7. Free up property data feeds and remove barriers for innovators 
We should create a world where property data can be used, reused and broadly distributed. Remove artificial and overly protective barriers to property data access and utilization via a universal licensing agreement. Remove artificial barriers to new ideas, inventions and business models that improve the real estate experience.
8. Insist on diversity in real estate leadership
We must create an industry proudly known for
inclusion and diversity. In the boardrooms, in the executive suite, on stages and in strategy gatherings, the industry at the top must reflect the overall
diversity of business. A new generation of leaders are ready to take over and they should be celebrated and empowered to do so.
9.Fight for more “available” housing
We must bring key stakeholders to the table including builders, policymakers, associations and real estate professionals to build more entry-level units and
mixed-housing projects to create more balanced, affordable markets and bring relief to the many Americans on the verge of homelessness.
10. Make our communities better places to live and work
We should use our influence as real estate leaders to give back and advocate for and support education (even if it means higher taxes), marginalized
communities and policy that will promote affordable housing and access to homeownership in the long term.
11. Selflessly give back to the world through service 
We must recognize the importance of building service into our companies, organizations and our brand to authentically give back to the world beyond our own community.
12. Stand up to climate change and prepare for natural disasters 
The industry must stand up for sustainability and commit to disaster preparedness. The industry should equip their clients with the knowledge to be responsible in using natural resources wisely and
supporting a sustainable community. We must make sure that our teams and their clients have taken the steps to be resilient in the face of extreme weather events and emergencies. We must be transparent with clients about the threats of nature, fully disclosing changes in the environment.

Christina El Moussa of ‘Flip or Flop’ puts Yorba Linda home up for sale at $2.9 million

christina-and-house-fi
The Mediterranean home has undergone $1.5 million in renovations and boasts a rock pool and spa with waterfalls, a slide, grotto and torches. There’s also a putting green.(Composite by Marilyn Kalfus, Orange County Register/SCNG; Inset: File photo; House: First Team/Christie’s International Real Estate)
PUBLISHED:  | UPDATED: 

“Flip or Flop” star Christina El Moussa is selling a five-bedroom, nine-bathroom Yorba Linda home she shared with her ex, Tarek El Moussa, for $2.995 million.

The couple’s divorce was finalized in January 2018, and Tarek El Moussa bought a three-bedroom house in Costa Mesa on Feb. 21.

Built in 2004, the 6,366-square-foot, Mediterranean home on nearly a half acre hit the market this week.

The house has undergone $1.5 million in renovations, according to the listing, and boasts a rock pool and spa with waterfalls, a waterslide and grotto, as well as an outdoor kitchen, barbecue and beer tap. There’s also a putting green.

Inside are a soaring entry, two-story dining room, home theater and “tech center.” Italian Travertine, hardwood floors and stonework are among the interior touches.

The kitchen was designed with Carrara marble and has Thermador and Sub-Zero appliances.

In the master retreat are a fireplace, tub, walk-in closets and a seamless glass shower. A gym with a bathroom could be transformed back to two additional bedrooms. The property includes a casita.

Dean Lueck of First Team/Christie’s International Real Estate is the listing agent. Christina joined the firm in February.

Tarek El Moussa last month purchased a 3,010-square-foot house in Costa Mesa with a master suite opening to a deck and swimming pool. The turnkey home includes a great room with a two-story vaulted ceiling, a California room and clerestory windows. A steam shower and free-standing tub are part of the master suite.

Despite their split, the El Moussas have continued to shoot episodes for their popular HGTV show. They share custody of two young children.

Here’s a peek of the grand staircase at the Yorba Linda house:

Did you miss?

Tarek El Moussa of ‘Flip or Flop’ buys $2.28 million Costa Mesa home

tarek-and-exterior-fi_

Instagram Tips for 2018

Written by Raj Qsar

I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.

Here are a few Insta Tips to keep in mind for 2018:

1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.

2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.

3. You can now follow hashtags! How cool is that? Ours is #tbreg

👉This can give you some major insight into who is using the same hashtags as you but can also gain more of a hyperlocal following or even search for hashtags in another language. 🇨🇳🇪🇸🇷🇺

4. Geotagging & tagging major/viral accounts also is a huge way to drive traffic to your account and collaborate with other grammers.

5. One of my favorites is the DM feature on Instagram. You can share your latest post with other Influential Instagram accounts and ask them to like, comment and share or repost with their followers.

6. Please please please make sure your profile is completely filled out!

7. A few cool apps to help you manage your page include VSCO (great filtering app), PLANN (great for watching analytics and keep up with hashtags & best times to post) and Photoshop Fix (for sizing and filtering your photos).

8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.

9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!

10. Who is stalking your account? Shoot me an email and I will show you who!! 😜

 

 

 

 

Connect with Raj here:

40 Real Estate Social Media Accounts You Need To Follow in 2018

March 7, 2018

“Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and real estate agents are all on social media.” – Property Spark

The Boutique Real Estate Group

It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!

 

Raj Qsar // Indie Broker Summit NY 18: Live Problem Solving II

Watch the Pros Work Through Roadblocks for the Inman Audience

By Inman

Feb 27

 

 

One of the many beneficial sessions at Inman Connect New York is “Live problem solving” at Indie Broker Summit, where the pros discuss audience issues and answer tech queries live onstage.

Listen in as Michelle Walker (broker-owner, STL Buy & Sell Realtors) Raj Qsar (principal/owner, The Boutique Real Estate Group) and Sarah Richardson (president, Tru Realty) lead the second indie broker live problem-solving session and answer questions like:

  • I’m giving agents all the tools they need, but they still can’t get it right. How can I get agents to adopt and take advantage of resources that are clearly beneficial to them?
  • If my agents are not using the tools we provide, should we take them off the table completely?

Listen in to hear the answers to these and more.

Watch more sessions from ICNY 18 here.

Tech Connect NY 18: Live Problem Solving with Raj Qsar & Laurie Davis

Watch the pros work through tech roadblocks for the Inman audience
By INMAN / Feb 22

One of the many beneficial sessions at Inman Connect New York is “Tech live problem-solving” at Tech Connect, where the pros discuss audience issues and answer tech queries live onstage.

Listen in as Laurie Davis (broker/owner, BHGRE Lifestyle Property Partners) and Raj Qsar (principal/owner, The Boutique Real Estate Group) answer questions like:

  • I’m becoming overwhelmed with social media. Do I hire a social media manager? And, assuming it’s a $30,000 role, how do I keep track of it?
  • What systems are best to use when managing a team?
  • I’ve never created a listing video … where do I start?

Listen in to hear the answers to these and more.

Watch more sessions from ICNY 18 here.

Raj Qsar at Inman NYC- The Boom Real Estate Podcast

Raj Qsar at Inman NYC // It’s time for Inman—it’s Inman time! In this episode, Raj Qsar is a blinding, brilliant light from heaven. He brings all of his energy and passion for video in real estate and just CRUSHES it. You’ll be inspired—just like we were—when you hear Raj talk about how he broke into the luxury market using video; the ROI of video in his business; and how much he can bench press. For real. He can bench press a lot.” -The Boom Real Estate Podcast

Check out the podcast here:

 

 

 

Top 8 for ICNY 2018

1. Make a hit list of the people you want to meet “in real life.” Connect is an amazing time to solidify some of those online relationships and connect with people who you admire and respect and make that true emotional connection. Some of the connections I have made at Connect have become lifelong friends of mine. They are the ones I call when I need advice and encouragement. Remember this quote from GaryV“People are not addicted to social media. People are addicted to people.”  Some of my favorite folks include 👉 Vanessa Jones Bergmark, Sara Sutachan, Seth Price, Andrew Flachner, Alyssa Hellman, Lynn Johnson, Rob Hahn, Laura BradyChris Smith, Jimmy Mackin, Matthew Shadbolt, Leigh Brown, Bill Lublin, Celeste Starchild, Katie Lance, Debra Trappen, Valerie Garcia, Joe Schutt, Jay Thompson, Heather Elias, Laura Monroe, Audie Chamberlain and so many others….

2.  Attend as many sessions as you can possibly attend! DO NOT MISS ANYTHING. Specifically look for the sessions that pull you out of your comfort zone and will challenge you on a personal & professional level. See the full schedule here and meet the speakers here. This year…OMG 😳… Simon Sinek will be the Keynote and will be kicking off the festivities on the main stage at 8:55 am on Wednesday, January 24th. One of my favorite quotes from Simon Sinek that is totally in line with ICNY is, “Always plan for the fact that no plan ever goes according to plan.” Bonus: Please please please do not miss CAR’s #womanup on main stage on Wednesday at 11:45am moderated by Sara Sutachan.

3. Have you joined the Inman Coast to Coast Facebook Group? If not join here for all the latest posts, connections and updates.

4.  The Party after the Party! Do I need to say anymore? We all know the real fun starts after 10 pm! So just ask around, jump in an Uber (download app here) or Lyft (download app here) and find out where the action is. Check your email for last minute invites to all the happening VIP parties and events. If you still can not find the party make sure to DM Chalmers or Carp (they will steer you in the right direction, I promise). If you are looking for the 🎤 top-secret karaoke party then there is only one name you should know 👉 Notorious.

5. Lobbycon! You have heard all the rumors and it is true! You will find everyone in The Broadway Lounge & Bar on the 8th floor of the Marriott and this is the spot where you will meet the CEO’s, Founders, Presidents, movers & shakers all just “hanging out.” Bring your selfie stick & business cards and make sure to say hi. BTW, when is the next time you will be in the same hotel as Brad Inman, Sherry Chris, Sharran Shrivatsaa, Joel Singer, Leslie Appleton Young & Elizabeth Mendenhall.

6.  Get out into the city! New York is an amazingly gorgeous city with sights, sounds, history and killer food! And since our team at The Boutique Real Estate Group are total foodies check out this list of 100 Best Restaurants in New York City via Zagat. Or if you love to fly and want to get up in the air check out FlyNYON for a helicopter tour of the city. Hamilton! Enough said!

7. Stay fit! You will be eating, drinking & sitting in a lot of sessions. Make sure to stay fit at one of these locations: Peleton NYC, Soul Cycle, SOLACE Cross Fit, Core Power Yoga and Orange Theory are all amazing ways to keep the burn going while at ICNY.

8. Ambassadors. These are the ones who will lead us through ICNY. Joe Schutt & Laure Weston Davis have been “in charge” of this program for years now and if you have a question about anything ICNY these are the folks to ask. Have you met them? If not connect with them here.

If you made it this far and are headed to ICNY please find me in one of the sessions, lobbycon or at one of the after parties. I am currently slotted to speak at three sessions at ICNY this year so it would be amazing to connect with you!

@rajqsar

@TheBoutiqueRE

@SeriouslyOC

@CounterclockwiseSwirl

No End in Sight for Toll Brothers’ Luxe Push in OC

Toll Brothers Inc. is adding another high-end housing development to its Orange County portfolio.

Its latest addition, a 47-lot site in Yorba Linda, will likely be one of its highest-priced local communities, which is saying something for the Horsham, Pa.-based builder, whose local developments’ homes top $2 million.

The builder, whose market value is about $8 billion, recently reached a deal to buy the Stonecliff Estates development site in Yorba Linda, roughly 30 acres on the northwest corner of Lakeview Avenue and Bastanchury Road. It’s a little more than a mile northeast of the Richard Nixon Museum and Library.

The site was listed for sale a few months ago by Sal Provenza and Curt Crandall at the Irvine office of land brokerage WD Land.

It traded hands for about $44 million, a little under $1.5 million per acre, or nearly $940,000 per lot, among the highest per-lot prices for an OC housing development site not along the coast.

The land was technically bought by an undisclosed land banking firm that will sell the lots to Toll Brothers in phases, according to Provenza.

Stonecliff Estates has been in the works for nearly a decade and was sold by an entity listed in marketing documents as Bastanchury Holding Co. LP.

The sellers are affiliated with Kuwait Finance House, a large Islamic banking firm that was one of the initial equity investors in the development, according to Provenza. The property is believed to be its only OC land investment; it also has some commercial property holdings in the Los Angeles area, he said.

Toll Brothers, which bills itself as the country’s largest luxury homes builder, is no stranger to Yorba Linda (or OC, where it’s now selling at 16 different projects), and has built a few developments in the city over the past three years.

Its latest, the 119-unit Enclave project, is about a half-mile from the recently bought property. It opened last year with prices near $2 million, and was about half sold as of a few months ago, according to brokerage data.

Stonecliff Estates will likely have a higher price point, thanks to some of the largest lot sizes—about a half-acre, or a little more than 20,000 square feet—for a recent OC housing development.

Most of Toll Brothers’ other area luxe homes in Irvine and other parts of OC have lots in the 6,000- to 12,000-square-foot range. Its Alta Vista development in Irvine’s Orchard Hills community, for example, with some homes priced at nearly $3 million, has lots of about 11,000 square feet, according to WD Land.

Homes at Stonecliff Estates were envisioned to be a little more than 4,000 square feet to nearly 6,000 square feet on the half-acre lots under the prior ownership group’s proposed designs, which Toll will likely tweak.

A community opening should be in about nine months, according to WD Land’s Provenza, who previously worked on land acquisitions for Toll Brothers.

Record Year, Rents

Apartment construction in OC is projected to reach an all-time record this year, according to a new multifamily research report by the local office of Marcus & Millichap.

Nearly 7,500 units will be completed at large apartment projects across the county, a record level and one that will increase OC’s base of rentals by 3%, the report said.

The heavy development is having a slight impact on vacancy rates, which have ticked up to 4%. But that hasn’t slowed rental appreciation, which has also risen 4%. Average monthly rents now stand at $1,972.

Construction should keep pushing on into next year. There were nine apartment projects with more than 300 units under way in Anaheim and Irvine combined at the start of the fourth quarter, and two projects, each larger than 500 units, were going up in Huntington Beach, the report said.

Marvelous Mansion

Screen Shot 2017-12-14 at 8.24.44 AM (1)Via Kim Haman / Orange County Business Journal

December 4th, 2017

The home at 22570 Hidden Hills Road in Yorba Linda sold on Nov. 1 for $6.1 million, coming in under its $7.5 million list price in May. The sale represented the highest ever in the city. Nestled onto a private, 3.1-acre ridgetop lot, the estate features views that stretch to the ocean on the horizon. The 8,320-square-foot, contemporary-style home, formerly owned by the executive chef of Yardhouse Restaurants, Carlito Jocson, includes a restaurant caliber kitchen with Viking appliances, a large Subzero refrigerator and an adjacent 1,200- bottle, temperature-controlled wine storage room. Outdoors, there’s another full-service kitchen featuring an ample bar-seating area and wood-fired pizza oven. There are five bedrooms and six baths, as well as a 13-person theater and a billiards room, and a whole-home Crestron system. The grounds include a basketball court, full outdoor bath, and space for a helipad. The home was designed by DKY Architects’ David Streshinsky. Raj Qsar and Christina Boladian of The Boutique Real Estate Group represented the seller, and Edward Englehart of First Team Real Estate worked on behalf of the buyer.

22750HiddenHillsRd.comYT4 (1) (2)

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