Top 30 Real Estate Brokerages On Social Media

via Property Spark

Top-30-Real-Estate-Brokerages-On-Social-Media-1024x683

These real estate brokerages are reaching thousands of people by using the power of social media.

Before, going into the list, we would like to say that these real estate brokerages do not have to be our clients, subscribers or followers.

Furthermore, we did not solicit any real estate brokerages before the research or writing of the lists.

Here’s how the Real Estate Brokerages are selected:

Initial Research on Real Estate Brokerages

We looked at hundreds of popular Real Estate Brokerages across North America. We found these real estate brokerages through different mediums including:

• Google
• Bing
• Facebook Search
• Instagram Search
• Twitter Search

Inclusions and Ranking (Objective Data)

Once we had our list of popular real estate brokerages. We looked at objective data regarding the real estate brokerages’ social media presence, including the following:

Followers:
• Facebook Page Likes
• Instagram Followers
• Twitter Followers

Engagement:
• Facebook Post likes, comments, shares and views (for videos)
• Instagram Post likes and comments
• Twitter favorites and retweets

Inclusions and Ranking (Subjective Data)

Finally, we make sure that all the real estate brokerages who made the final 30 have a great social media presence based on subjective variables, including the following:

• Brand image (quality of graphic design, pictures, videos)
• Value of content (how useful the content is to followers)
• Content mix (the mix of different types of posts)

With that being said, let’s get into the top list! Enjoy!

#10: The Boutique Real Estate Group

“Inspired by purpose, driven by passion”; that’s a motto we definitely want to hear from a real estate brokerage company. The Boutique Real Estate Group knows how to engage their followers on social media as they provide luxurious and dreamy photos of property interiors and exteriors.

Screen Shot 2017-09-15 at 7.33.14 PM

The Real Estate Unlist: People, places and things I’m thankful for

 

27112Highland_2560x1440_YT3

An inspired ode to the industry by Brad Inman September 6th, 2017.

A new grandchild and the tragic events unfolding in Houston have me feeling overwhelmed with emotion and gratitude.

Meanwhile I have been re-reading novels by Eve Babitz, one of my favorite writers who in the 1960s and ’70s wrote about the cultural milieu of Los Angeles and touched on the topics of social unrest, wildfires and earthquakes. An entertaining and poetic acknowledgments section precedes her classic 1974 novel Eve’s Hollywood.

Babitz’s lyrical structure and this collision of thoughts and events inspired me to write about a few of my favorite things (and characters) gracing our wacky industry.

Let’s call this my 2017 Acknowledgements Unlist.

To Mary & Peter homebuyer

But also to the bank that made them a loan and to the escrow company that recorded their sale

And to the agent and the search portal that helped them find a house

And to Richard Smith and the American flag pin on his lapel

And to the single-family house

And to Glenn Kelman and Robert Reffkin for spilling a tray of Big Gulp sodas all over the industry

And to role models Marsha RandEbby Halliday and Helen Hanna Caseywhen the ceiling was fierce

And to the mighty — Bill FoleyAdi TatarkoPat StoneHoward LorberRich BartonWarren BuffettLloyd Frink and Rupert Murdoch

And to the Toto toilet

And to Opendoor’s Eric Wu for the wit to use a sledgehammer

And to a life-in-full Dave Liniger with his pony-sized dog Max and ankle pistol

And to central air conditioning and to Wi-Fi

And to be Sherry Chris

And to FEMA and to flood insurance

And to the reassuring voices of Duane LeGate and Jim Walberg

And to industry writers Teresa Boardman and Sam DeBord

And to real estate’s Oprah Katie Lance

And to the front porch and the gas range

And to Hale Bob and vice versa

And to tussling with NAR

And to America’s first housing leaders Franklin and Eleanor Roosevelt

And to Gary Keller and the entire state of Texas

And to raucous debates about the fate of the MLS, the plight of brokers, instant offers, commission compression, FSBOs and disintermediation

And to the 30-year mortgage

And to great expectations for Elizabeth Mendenhall

And to the condominium

And to the zillions of pillows that became Zillow

And to the final episode of Bravo’s Million Dollar Listing

And to grinning at Andrew Flachner

And to the townhouse and the wading pool

And to the startup boosters Constance FreedmanBrendan WallaceAaron Block and Mark Birschbach

And to prophet Hank Miller, whose jeremiad against the industry put a fire under our readers

And to a 1000watt when you need it

And to bunkbeds

And to warrior priest Jay Thompson, the man with a strong heart despite sword blows to the chest

And to everyone named Victor & Sparkles

And to housing activists everywhere

And to the moment Mark McLaughlin put the Cobra GT500 into drive

And to the 4th and 5th Amendments to the U.S. Constitution

And to the inheritors Ben KinneyKymber Lovett-MenkitiSue AdlerThad WongEddie BerenbaumVanessa BergmarkShaun OsherChris LimMauricio UmanskyMark SpainMark ChoeyKendyl Young, Peter LorimerLaurie Weston Davis, Tiffany KjellanderPam LiebmanRaj Qsar, and Matt Beall

And to all of the disrupters, the new business models, the tinkerers and the entrepreneurs

And to the Pinecrest Diner, the Big Four, the Lambs Club, the French Roast, the KGB Bar, the Redwoods, the Box and the Beverly Hills Hotel

And to the reformers Team DivaRob HahnDebra TrappenTommy SowersSunny LakeBill WendellSara SutachanAnne JonesBrian CopelandMarguerite GiguereRyan BokrosCaroline Pinal and Carl Carter

And to Section 8 housing and the mortgage interest deduction

And to missing Peter Flint

And to tiny homes

And to the definition of loyalty Laura Monroe

And to notorious wing (wo)men Nyda Jones-Church (to Steve Games), Greg Schwartz (to Spencer Rascoff), Lisa Fettner (to Scott Olsen), Joan Dailey (to Avi Gupta) and Paul Boomsma (to Pam O’Connor)

And to those whose first name is enough — BillySethSamiVijaYaz, BlairErrol, Peter and Celeste

And to the turnaround crackerjack Amy Bohutinsky who should be running Uber

And to those who didn’t turn a big fortune into a small one Lennox ScottStephen BairdHoby Hanna and Obi Jacobi

And to the 1950s

And to the unsung: Stephanie AntonDeidre WoollardCary SylvesterMike RyanRyan GormanLeslie Appleton-YoungKatelyn CastellanoAmy GorceDiane RamirezSusan Yannaccone and Art Carter

And to housing the homeless

And to the everyday Realtor who saved lives in Harvey’s wake

And to Oakland, WEHO, Sausalito, UES, WPB, Palm Springs, 9th St., Carlinville and all of Illinois and most of Australia

And to Steve MurrayJeff LobbKen Jenny and a few other consultants

And to the garden apartment

And to Dottie and Dolly, if I have another daughter it will be a tough choice

And to the flacks we hate to hate Amanda WoolleyAudie Chamberlain, Kevin Hawkins and Sara Wiskerchen

And to Ryan O’Hara who keeps smiling through it all

And to Nest thermostats and Google Home

And to battle-scarred disruptor Joshua Hunt, who does not go down easily

And to your inner Ferry-self and to Tim & Julie’s clever rants

And to running water, light switches, warm floors and Mr. Coffee

And to Alex Lange for swimming with the salmon

And to the kidney-shaped swimming pool with a diving board

And to industry muckraker Greg Robertson

And to Joe SchuttNicole BeauchampSarita Lahoti Dua, Bob Watson, and Sean Carpenter for being everywhere for all of us

And to immigrants and their families

And to the software musketeers Jed CarlsonGrier AllenMorgan Carey and Matt Barba

And to the loud and the proud Leigh Brown

And to the steady hands Ron Peltier, Chris Heller, Joel Singer, Marilyn Wilson,David Charron, Suzanne Mueller, Rick Sharga, Billy Jack Carter, Charlie Young and John Aaroe

And to the Weber Grill and Bar Keepers Friend Cleanser & Polish

And to the thinkers Bill LublinJeff TurnerBernice RossLeslie Ebersole and J. Philip Faranda

And to sidewalks, bike lanes and street lights

And to trusting Lela Richardson and Joe Rand

And to missing Alex Perriello already

And to an industry that always puts up a good fight and feeds on community generosity when its neighbors are most in need

And to you Nate Ellis, who I know would approve

And to my last list…maybe.

 

Link to original article.

Real estate agents make movies to sell mansions as traditional home tours become obsolete

via Financial Express

In a world of extreme competition, traditional home tours are becoming obsolete. Real estate agents are now using movies to sell mansions.

Home-tour

It’s not easy to sell houses. In a  market spoilt for choice, selling mansions becomes even more tougher. So real estate agents are finding new ways to lure customers and one of them happens to be making movies to sell mansions. A woman in a red dress twirls with a mysterious man through light-filled hallways. There is light music that surges in a romantically-lit courtyard, which overlooks a twinkling city. A mischievous coda plays, and then the credits roll. You could mistake it for a scene from a romantic blockbuster. Not really, as this eight-minute mini movie is a real estate advertisement—uploaded on Vimeo—for an $8.5-million, 1.5-acre compound in Encino, Los Angeles. The days of good old brochures with high-resolution pictures are over. So is successfully marketing a mansion using shots from an iPhone or even expensive videos shot by drone. In the days of ever-evolving technology and infrastructure, real estate agents need to do a little more hard work to pitch the perfect sale bid.

So luxury listings are now experimenting with full-on property movies—films featuring actors, story arcs, scores and tinseltown-caliber cinematography. The money is spent on movies to be recovered through million-dollar sales. In another movie for a mansion, gorgeous women dressed in bikinis, sipping fine wine, are sitting by the poolside. The short movie made by realtors to sell a $32-million Hollywood Hills mansion cost its makers a whopping $40,000. Real estate agents Rayni Williams and Branden Williams were one of the first ones who came up with such an over-the-top marketing idea to sell a mansion in 2015.

The storyline of the movie pays attention to showcase all the finer details of the mansion. The man of the house is out of town and his wife texts her friends to come over and party. So the director of photography used five different cameras and three drones to capture the home’s splendour. The eight-bedroom estate boasts breathtaking views, a theatre and a gym. The husband and wife realtor team also made a $100,000-mini movie to sell a $70-million property the same year.

People are short of time and so the classic, old-school walking tour of the house is becoming more and more obsolete. So here come movies for a generation that is short on attention, but is addicted to smartphones. A movie makes people feel attached to a story, and they want to stick around and see what’s happening. Making a movie doesn’t come cheap though. Typically, the filmmaking cost is covered by either the listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upwards of $30,000. Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000-film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa that he wants a divorce. A passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool. Amid all the high drama, the camera-person captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and the tony Hollywood Hills neighbourhood.

The video of the property, listed at $3.65 million, has generated nearly 61,000 views since being posted on YouTube last year. As movies are doled out so are online video platforms, which have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video-hosting website in their search last year, despite only 8% of real estate agents using films in their marketing strategies, as per the National Association of Realtors in the USA.

Bacal posted another movie trailer-listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone. The 14,230-square-foot spread sold in December for $39 million.

Not all of the properties are extravagant or overwrought. One narrative video, for a four-bedroom home in Brea that sold in October, focused on family. The movie trailer for the 3,008-square-foot property, posted on YouTube three months earlier by the Boutique Real Estate Group, features little girls at a sleepover, romping through various bedrooms and having a late-night living room dance party to Taylor Swift songs. Some properties take naturally to the camera.

Consider the 20,500-square-foot Opus spec estate in Beverly Hills. The $100-million listing—which includes seven bedrooms, 11 bathrooms, two swimming pools, art by Damien Hirst and Andy Warhol, and a champagne vault with 170 bottles of Cristal—was featured last spring in a video inspired by David Lynch and Eyes Wide Shut. Producer Alexander Ali of the Society Group worked with Hilton & Hyland selling agent Drew Fenton and developer Nile Niami—who co-produced Steven Seagal’s 1998 film The Patriot—on the Opus film. Opus has now received inquiries from China, Russia, Brazil and India.

Inman Innovator Awards 2017

via inman

They are the visionaries, the forward-thinking, the stubborn, the obsessed, the tech-savvy, the creative minds always pushing boundaries. They are entrepreneurs pushing the old ways aside, data scientists discovering new ways to examine behavior, marketers inventing new ways to showcase properties, agents developing new ways to reach clients, companies building new technologies, brokerages creating whole new ways of doing business. They are the Inman Innovator Finalists, and they’re leading us into the future of real estate.

He’s an entrepreneur who made himself into a media brand. She’s an agent who landed a $20 million listing after just a year in the business. It’s a company that developed an augmented-reality tool to show prospective buyers what an interior-decorated home might look like — during a showing, on their phones. They’re all finalists.

“We are honored to celebrate so much creativity and invention,” said Inman publisher Brad Inman. “Never in the history of the Innovator Awards has there been so much innovation and, therefore, never has our list of finalists been so large — these are exciting times.”

This is our 4th nomination for an Inman Innovator Award and we are truly thrilled, said, “Raj Qsar,” Founder & Owner of The Boutique Real Estate Group. What we are doing is truly impacting real estate on a global scale and helping our agents and clients succeed.

Who will win? The 2017 Inman Innovators will be revealed at Inman Connect in San Francisco the week of August 7-11, 2017, followed by the not-to-be-missed party that’ll wrap up Inman Connect San Francisco and celebrate the Inman Innovators.

MOST INNOVATIVE BROKERAGE

 

The-Boutique-Real-Estate-Group_thumb-

 

The Boutique Real Estate Group

logo-1

Episode 97 – Raj Qsar, Owner – The Boutique Real Estate Group

via tres online

Raj_07-BW_480x740-1

 


June 6th, 2017 – Raj Qsar, owner/principal of The Boutique Real Estate Group in Orange County, California shares his unique journey into the real estate profession. Unique is an appropriate term, as no other guest has traveled the path Raj details. I don’t want to spoil the surprise, so tune into Episode 97 of The Real Estate Sessions and enjoy.

An indie broker talks tech, trends and creation

Catch Southern California- based influencer Raj Qsar at the Indie Broker Summit

Raj Qsar is the principal/owner of The Boutique Real Estate Group and spends much of his time traveling to far flung destinations educating those in the real estate industry on the finer points of effectively using technology and social media.

The Southern California-based influencer will take the stage during Inman’s Indie Broker Summit on Monday, August 7 to address brokers from across the country on how to strategically think about their technology choices in their own practices.

 

Register Now

We caught up with Raj to get his take on the advantages of being an independent broker and what other indies should watch out for in the coming year.

What do you see as the biggest benefit to being an independent broker?

Ability to adapt, change and execute quickly and the freedom to create & curate stories from the ground up.

What are your best tips and tricks for building your client base?

Real life networking and using technology to become more efficient.

What do you see as the most important trends (good or bad) that independent brokers should be keeping an eye on in the coming year?

Good: The merging of multiple techs into one platform.
Bad: So much “copying” and not enough creation.

hero_ICSF17_speakers3-indie-raj-qsar-1984x880

How to hustle like a real estate rock star

via inman

Always doing it right, thinking downstream and focusing on connections are the keys to success

  • Be prepared for and willing to hustle 24/7 for your clients.
  • Make decisions with your future in mind. Think about how taking a listing you don’t want now can benefit you later.
  • Success in real estate comes down to the personal connections you make, so get out and network.

Recently, Raj Qsar — the principal/owner of The Boutique Real Estate Group — composed an intriguing and inspirational post on the Facebook group Lab Coat Agents about how a listing for a leased property, which he made no initial profit from, snowballed into at least 11 subsequent sales, countless connections and increased visibility over the course of the past three years.

raj-testimonial-online

So, how can agents replicate the success that Qsar gained from an “undesirable” listing? He says it’s all about hustling and “doing it right.” Here are some of his tips on how to get your hustle on:

Be prepared and willing to hustle 24/7

Qsar said one of the first questions he asks potential hires is “What is your hustle like?” He looks for agents who have the natural drive to build face-to-face connections rather than those who prefer to stay cooped up in an office all day.

These type of agents are harder to find, Qsar said, because many professionals in the business think that becoming a top producer is an overnight process.

“Most people think they can show up, do some social media posts and all of a sudden they’re going to be a top agent in their area,” he says. “It’s not like that. You have to meet people where they are.”

“We’re able to look the tenant and the tenant’s agent in the eye, we’re able to open the door for them, make sure the beds are made, the lights are on, the music is playing, the birds are singing and the flowers are blooming.” – Raj Qsar

Qsar says agents must realize that real estate is a total hustle. “You wake up hustling, during the day you’re hustling and you go to bed hustling, and then you dream about hustling,” he says.

So, what is the hustle? Qsar says it comes down to never saying “no,” executing each listing the right way and always putting your best foot forward.

“Even on million-dollar listings, if agents can take a reduced commission or they feel like it’s overpriced or whatever, they’re not going to put their best foot forward,” he said. “That’s just too bad that they’re not thinking downstream. ‘Cause the world is able to see anything that we drop on the Internet, and who knows what opportunity that will bring. It’s all downstream.”

Always do it right

Qsar says he knew he wasn’t going to make any money from the initial lease listing, but he decided to take the opportunity anyway.

He invested in professional photos and brochures, staging, a single-property website and even ordered custom signs that were up to the neighborhood’s code.

In addition to stellar marketing strategies, Qsar provided five-star customer service through appointment-only showings.

“We’re able to look the tenant and the tenant’s agent in the eye; we’re able to open the door for them, make sure the beds are made, the lights are on, the music is playing, the birds are singing and the flowers are blooming,” he says with a laugh. “We’re driving, taking time out of our day to make sure we can open the door for someone we don’t even know. That’s doing it right.”

 

12783736_10153474235733932_2801434867901636566_o-768x465

 

Think downstream

Qsar says he treated the leased property like a million-dollar listing to “give the client the best chance of success.” Plus, he knew that his current efforts would lead to future rewards.

“What we preach at our brokerage is that it’s all about downstream. You’re not taking a listing for this listing, you’re taking it for the next listing,” he says. “You’re taking a listing for the digital content you’re going to produce, and you’re taking it for the online leads you’re going to generate from that one listing.”

Furthermore, Qsar says most agents are transactionally trained, which means they are trained for “this one and only transaction.” Basically, agents are playing a game of checkers when they should be playing chess, which puts them behind in the long run.

 

“[Agents are] not trained digitally, they’re not trained for content, they’re not trained to meet real people in real life,” he says.

Focus on making personal connections

Out of all the aspects of being a successful real estate agent, it’s clear that Qsar treasures his ability to make personal connections the most.

“Something that everyone seems to forget is that you’re going to meet real, live human beings from this listing,” he says. “That’s an opportunity for you to connect with people in real life, and when you connect with people in real life your chance of success is much greater.”

Qsar says that personal connections not only make it easier on the agent but also the client, which is what the work of real estate is all about.

💥 La Floresta 1 Year Celebration

Join The Boutique Real Estate Group this Saturday April 22nd from 2-5pm for the 1 Year Anniversary Celebration of La Floresta in Brea.

The event will consist of live music, a DJ, fashion shows, fitness exhibitions, a photo booth and kids activities. Stop by and say hi to your favorite Boutique Agent and bring the whole family!

Meet us at The Oasis Plaza at La Floresta. Corner of Imperial Hwy & Valencia Ave. 3301 E Imperial Hwy, Brea, Ca 92823.

17966853_10154583362173932_8337543292587880051_o

Indie broker hires goodwill ambassador to spread positivity

via inman

The inspiration for this new position came from Raj Qsar’s father-in-law, a savvy business owner

  • The Boutique Real Estate Group has added a “Goodwill Ambassador” to its team.
  • Ambassador’s “sole purpose is to spread goodwill to everyone he meets.”

The Boutique Real Estate Group has added another person to its team, and it’s not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a “Goodwill Ambassador,” a person whose only job is to spread positivity wherever he goes.

 

The inspiration for this new position came from Qsar’s father-in-law, who has owned a commercial cleaning company for more than 35 years.

Raj_07 BW_480x740

“The idea came from him and his good friend,” Qsar said. “They are in the soap business where they sell soap to restaurants.”

“His friend would always eat at restaurants and comment on how beautiful the silverware and stemware looked,” he added. “So after some time, he designated him as his goodwill ambassador.”

When thinking of the perfect person to take on this role, Qsar says he immediately thought of Chuck Underwood, a close family friend who recently listed his home through The Boutique.

“We recently sold his home in Orange County and found him a gorgeous new home,” he says. “Throughout the process, he fell in love with The Boutique and was so impressed by how we operated our brokerage and the way we marketed his home.”

Beyond his newfound passion for the brokerage, Qsar says Underwood’s experience as a business owner along with his wide network of friends, associates and colleagues make him the perfect person to extend The Boutique’s reach beyond the immediate community.

After Qsar announced Underwood’s addition to the team on Facebook, a number of friends offered their congratulations, saying that he was the perfect man for the job.

“I can’t think of a more qualified person for the job,” wrote one commenter. “Congrats, Chuck!”

Underwood will take on a number of projects, the first of which is attending a build day with Giveback Homes on June 3, and taking on the hosting duties for the brokerage’s new office opening in Brea, California, and all of the festivities surrounding that event.

Underwood says he was “a bit intimidated” when Qsar came to him with the idea, but he knew he had the chops to take on ambassador duties.

“The Boutique is such a powerhouse brand in the Orange County real estate market, but I knew that with my outgoing personality, dedication, drive and true enthusiasm I could get the job done for The Boutique,” he says.

“It means I have a weight on my shoulders and am determined to spread goodwill to everyone I meet every single day,” Underwood added.

Although Underwood is barely a week into this new position, Qsar says they’re planning to expand the program to include additional ambassadors.

“Yes, of course,” he says excitedly of adding more ambassadors. “We already have a waiting list of three prime individuals who have applied for the position.”

Screen-Shot-2017-04-14-at-3.04.01-PM-450x450For more information the the Goodwill Ambassador program or to learn more about The Boutique please visit www.JoinTheBoutique.com

40 Real Estate Social Media Accounts You Need To Follow

via propertyspark.com

Amazing Real Estate Social Media Accounts

Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and realtors are all on social media.

Below is a list of amazing real estate social media accounts! Click on the buttons below to skip to your favourite platform!

Facebook – Real Estate Social Media

The Boutique Real Estate Group

It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!

15826670_10154797830775053_6568604479552591771_n