Social media has been a powerful tool for the real estate industry. Real estate social media accounts have sprouted up everywhere! Brokerages, publications, investment firms and realtors are all on social media.
Below is a list of amazing real estate social media accounts! Click on the buttons below to skip to your favourite platform!
Facebook – Real Estate Social Media
The Boutique Real Estate Group
It’s safe to say that you could follow The Boutique Real Estate Group on any of their social media accounts. But, with over 30,000 likes on their Facebook page, we saw it fit to include them in this section! However, it’s not just about likes, they also get hundreds of likes, loves and wows on every post!
Orange County’s fairytale city of Anaheim has been growing since 1890. It remains a hugely popular vacation destination, business HQ, and playground for visionaries. From Victorian mansions, to Colony Historic District, modern homes, and Sleeping Beauty’s castle in the Disneyland Anaheim Resort area, with the backdrop of the snowcapped mountains of the Santa Ana Canyon, there is plenty to feast the eyes on here.
In 2008 the city announced plans to double the number of housing and commercial business spaces in the Platinum Triangle area around Angel Stadium, as well as to incorporate a new rapid transit system. So how has the city’s face changed since then?
With the help of Google Street View, we complied a collection of interactive time-lapse images showing how Anaheim has been improving its appeal in recent years. Simply hold and drag the arrow left and right to see the old vs new:
1. Walnut Village Retirement Community – West Anaheim
Year Built: 2009
Walnut Village is operated by nonprofit Front Porch, and has become one of the top rated centers of its type since 2010. The community provides assisted living built around a shop lined village square, was awarded Continuing Care Retirement Community of the Year by 50+ Builders Magazine, Gold Award for Best Small CRCC by the NAHB, and Beautification of Anaheim Award.
SpringHill Suites’ new hotel in Anaheim puts guests in close proximity to Disneyland, while catering to business travelers with interiors featuring desks and light spaces, as well as an on-site snack shop and small fitness center. Conveniently located near the Anaheim Convention Center, the hotel features its own modern, boutique meeting spaces.
3. Courtyard Anaheim Theme Park Entrance – Anaheim Resort
Year Built: 2015
The new 6-story Courtyard Marriot in Anaheim sits close to the theme park entrance, offers vibrant décor, a family-friendly atmosphere, and even sports its own waterpark on-site, complete with water slides. Some rooms offer views of the Disney firework shows at night. The design provides a unique blend of mission and modern aesthetics.
4. Holiday Inn Express & Suites Anaheim Resort Area – Anaheim Resort
Year Built: 2016
The brand new Holiday Inn Express & Suits Anaheim Resort Hotel offers 5 stories of accommodations, an onsite pool and splash area, and is just moments from all the excitement of Disney. Found right off the expressway and steps to Downtown Disney this hotel is well situated for families looking to get in every moment of action they can.
5. SpringHill Suites – Anaheim Resort
Year Built: 2014
The second new SpringHill Suites hotel on this list – this building puts visitors right in the heart of it, with easy walking to the resort and Anaheim convention center, as well as downtown amenities. Modern design, kid-friendly interiors, and an on-site CVS Pharmacy and coffee and tea shop make this a great convenient choice for tourists.
6. Hyatt Place at Anaheim Resort and Convention Center
Year Built: 2014
Another new hotel just down the street, Hyatt offers guests walking access to resorts, convention center events, the farmer’s market, garden walk, and art walks. Standing out from the others on the list, Hyatt Place boasts architectural elements that reflect the interior’s more business-like minimalist chic design.
7. Kaiser Permanente Orange County Anaheim Medical Center – Canyon District
Year Built: 2012
One of the largest employers in Anaheim has opened an expansive new medical facility encompassing 434,000 square feet. The building replaces the old Lakeview Hospital built back in 1979. The new campus is built around a 3-acre ‘healing garden’, hosts 262 private rooms, emergency treatment bays, labor and delivery rooms, and a helipad.
8. The Crossing Apartments – Canyon District
Year Built: 2010
In contrast to the other new buildings on this list The Crossing rental apartments in Anaheim offer a bolder exterior with modern lines and a dash of color. Taking sustainability seriously from start to finish, the LEED Gold Certified apartment building boasts a 94% landfill diversion and 75% recycling rate during demolition and construction.
9. Anaheim Regional Transportation Intermodal Center (ARTIC) – Platinum Garden
Year Built: 2014
The spaceship-looking Anaheim Regional Transport Intermodal Center (ARTIC) is a bold addition to the architectural landscape of this area. This transport hub’s diamond quilt-shaped exterior was created to optimize sustainability. Solar provides 20% of the energy used by the building, which lights up in bright colors at night. Winner of the 2015 Public Works Project of the Year Award, and LEED Platinum Certified, it is also home to a Bitcoin ATM.
10. Ajax La Palma Business Center – Canyon District
Yorba Linda, California is no stranger to accolades. It’s been ranked as one of the best places to live in the United States. It’s also been singled out as one of the best small cities anywhere. Last but not least, it just so happens to be one of the wealthiest cities in the United States.
Life here is sunny, idyllic, and filled with opportunities for enjoying the good life. For starters, there’s the Black Gold Golf Course, a stunning, Arthur Hill-designed par 72 that stretches out over 219 magnificent acres and is widely regarded as one of the best courses in the country.
Yorba Linda is also home to the famed Nixon Presidential Library and Museum, which features a replica of the White House East Room, an immaculately kept rose garden, the presidential helicopter, and the former President’s actual boyhood home, complete with the pepper tree his father planted back in 1912.
Need more adventure? You don’t have to travel far. This quiet community is a mere 40 miles from downtown Los Angeles, 18 miles from Disneyland, and only 30 miles from Huntington Beach – popularly known as “Surf City.”
In Yorba Linda, six-figure incomes are the norm, and those who can afford to build their dream homes tend to do just that. That’s why the Yorba Linda area is home to so many opulent residential properties.
But even in this rarified Southern California enclave, 22750 Hidden Hills Road is a rare treasure. Find out why Pinnacle House is worth every penny of its $10 million asking price.
The Pinnacle of Luxury Living
Situated on one of the highest peaks of Orange county with a commanding vista of Yorba Linda, the beachfront cities that lay farther afield, and the glittering Pacific horizon, Pinnacle House certainly earns its title.
But it isn’t just the jetliner views or prestigious neighborhood that make this home desirable. It’s the thoughtful design that’s apparent in every square inch of its 8,000+ square feet of living space.
The Pride of the Portfolio
DKY Architects’ David Streshinsky designed Pinnacle House exclusively for Yard House restaurant’s corporate executive chef Carlito Jocson.
You’ve seen Streshinksy’s work, whether you know it or not. After all, he’s worked on such large-scale design projects as the Jurassic Park and Jaws rides at Universal Studios. He’s also designed restaurants and businesses all over the world. But even though he’s worked for a who’s who of household names, he’s said that Pinnacle House is one of his proudest achievements.
It’s easy to see why. This home is a masterpiece of modern residential design. Here, forward-thinking architecture coexists with aloha spirit, and the resulting residence is both serene and supremely stylish.
Welcome Home to Yorba Linda
Take, for example, the entryway. As you pull up to this stunning home, a waterfall greets you, and that waterfall actually flows into the home. Beyond the stately, 9-foot tall mahogany door, you’ll find a home that is as comfortable as it is elegant around every corner.
There are captivating views of the surrounding hills from nearly every room in the home, but the residence itself has a way of stealing the show.
A Feast for the Senses
Spend a moment in that sleek, modern kitchen. With its custom cabinetry and crisp lines, it’s a dream come true for those who know that making a great meal is wonderful for the soul. And as it was designed for a professional chef, you can bet that it has the very best appliances money can buy.
The dining room features that ever-present skyline panorama, a custom chandelier with hundreds of Edison light bulbs, and a dining table that’s as much a work of art as a piece of furniture.
Down below, the wine cellar is a showpiece in itself. It’s a climate-controlled, glass-enclosed time capsule that will keep your favorite vintages in fine form while providing plenty of visual panache.
Light Up the Night
This home offers plenty of opportunities to entertain and to be entertained. There’s a home theater with a huge, Ultra-HD screen and seating for all of your favorite cinephiles. There’s also a billiard room and an outdoor kitchen equipped with imbedded walnut cutting boards, a pizza oven, and an oversized wok range.
But of all of this home’s many amenities, the outdoor infinity edge pool has to be the most captivating. With its forever views and glass-tiled fire pits, it’s the piece de resistance to this design tour de force.
Your Private Oasis
At the end of the evening, you’ll retire to your 1,600 square foot master suite. It has a private parlor, an expansive dressing room worthy of a Hollywood starlet, and spa-quality master bath enclosed in expansive picture windows. In the bedroom itself, there’s a wall of sliding picture windows that open directly to the pool, so you can jump out of bed and into the swimming pool each morning before breakfast.
Listed by Raj Qsar & Christina Boladian, this is a California dream home in every sense of the word. Here, the world is at your feet, and nothing can intrude on your peace of mind or your ideal lifestyle. It’s everything a luxury home should be – a private escape, a trophy, and a work of art. And it can be yours for $10 million.
What could be so special about a house that isn’t on the beach and doesn’t have a prominent ZIP code? Plenty, you’ll realize, just as soon as you find out who built it. Carlito Jocson is the corporate executive chef and vice president of Yard House restaurants, a popular chain with locations throughout the U.S. and endless taps of beer.
If you’ve ever been to one, you know the chain is tremendously successful, so the veep would likely spare no expense in creating a dream house anywhere he wants. And that’s exactly what happened.
Jocson hired David Streshinsky of DKY Architects to design a modern dwelling with Hawaiian influences, mixing the elements of steel, clay, fire, and water. In fact, as some of the best California homes do.
The house comes with a feng shui appraisal from feng shui expert Jessie Kim, which states, “The Pinnacle House is a great example of incorporation of Feng Shui elements.The strongest Feng Shui elements of this home — water, fire and wood — will provide its occupants with Power, Fame and Great Reputation. … When balance is achieved with these elements, a feeling of harmony and uplifting energy will be felt by anyone walking through the home.”
For all the good karma built into the house, size still matters. The airy home has five bedrooms and seven bathrooms in 8,320 square feet of space. It is strategically situated on a 3.1-acre lot on one of the highest peaks in Orange County. “There’s ample room for a helipad,” remarks Raj Qsar, who is the estate’s listing agent along with his partner Christina Boladian.
But you actually don’t need a helicopter to get around, because the property is quite conveniently located. Set in the Hidden Hills neighborhood of Yorba Linda (not to be confused with the Hidden Hills area of Calabasas, which is cluttered with Kardashians and pop stars), the Pinnacle House is only 10 minutes from Angel Stadium, Disneyland, and the Honda Center. It’s about 40 minutes from Los Angeles and 25 minutes from the beach.
Of course the executive chef of a prominent restaurant chain is going to build extraordinary cooking and dining facilities in his home, and this one has several: a huge indoor show kitchen with professional-grade appliances, an adjacent 1,200-bottle wine room, a full-service outdoor kitchen with a wood-fire pizza oven and a wok range, and a 12-person dining room with spectacular sunset views of the hills.
Adding to the feng shui philosophy of the home, the water features like the zero-edge, floor-level pool and the waterfall in the entryway flow from the outdoors in.
“We were able to install these beautiful sliding doors that open right up and disappear, and allow the bedroom to be indoor-outdoor. The thought process was, I wanted to wake up in the morning and jump in [the] pool straight from the bed,” Jocson says with a laugh.
“This home is very serene and has the feeling like you’re getting away,” he continues. “You can think better, you can think clearer, it’s just a wonderful place.”
Qsar believes that a buyer who values that type of lifestyle will find the property priceless, and that $10 million is a steal.
This beautiful hillside estate in Yorba Linda is minutes from the esteemed Black Gold Golf Course, but with a stunning backyard and infinity pool, wine cellar and in-home theater, you might never want to leave.
The five-bedroom, seven-bathroom home is listed at $10 million by Raj Qsar and Christina Boladian with The Boutique Real Estate Group.
As your business takes off in real estate, it’s important to maintain the relationships already established with not only your former clients but also in the communities you serve.
One of the best ways for agents to gain exposure and build new relationships with potential clients is through the gift of giving. Recently, Raj Qsar of The Boutique RE, a residential real estate brokerage in Orange County, California took this idea for a spin.
They teamed up with Giveback Homes and Soul Cycle for a unique way to give back to the community. By reaching out to their network, they organized a #RidetoBuild spin class to help raise the funds needed to build a home for a deserving family.
Raj and his realtor friends managed to raise the money and feel the burn while helping to better the life of a family in need with the guided help of Giveback Homes.
Fueled by the passion of real estate pros like Sindeo Advisory Board Member, Raj Qsar, and hundreds of other leaders in real estate, Giveback Homes has made the opportunity to give back easier than ever.
Giveback Homes provides their members with marketing and design services, tutorials on how to incorporate giving into their business, local Build Days, international Build Trips, and tangible results of the impact they’re making throughout the world.
Recently, Sindeo helped fund a home for Marie in Haiti and Arcadio in El Salvador, and has plans to join Giveback Homes for their first Build Day in San Francisco this Spring.
Want to help too? Click here to donate to the San Francisco project or any of their Build Projects throughout the world.
Successful real estate branding can’t be accomplished with just a fancy logo or a catchy motto. The real secret behind strong real estate brands is a combination of creative elements and on-point messaging into a coherent identity. And if you want to become a real estate branding champion, it takes valuable content, a strong media presence, and regular interaction with your audience to convey that identity.
Each of the agents and brokers listed below (in no particular order) has mastered the art of branding in some aspect, so check out what makes their brands unique and memorable, and learn how you can emulate their methods to bolster your own real estate agent branding.
Qsar’s brokerage has been a leader in the video marketing sphere for some time now — so much so he could be designated the King of Real Estate Video (should such a designation exist). From hiring excellent video marketing vendors to help him capture some amazing listings, likeHale Ali’i, to shooting his own recordings featuring his agents and the properties they represent, Qsar has shown a knack for crafting wonderfully attractive and charming videos that make you want to watch over and over again … even if you don’t happen to be in the market for homes for sale in SoCal. The videos have now become a trademark of his agency, and it’s thanks to some nifty real estate branding savvy from Qsar.
It’s hip to be square. The Geeky Girls Archer and Davis have taken this mantra to heart with their real estate branding approach — one that’s made them well-known in the world of real estate. The social proof is in the pudding: Just take a look at the duo’s Placester website homepage and you’ll see a multitude of industry members sporting Geeky Girls gear. A bold color scheme to accompany their creative logo and a sense of pride in their unique business persona have earned the pair quite a following. Want to emulate success? Don’t feel obligated to label yourself as “The [Insert Adjective Here] Agents.” Instead, focus on what separates you from other agents in your market and blend that information seamlessly into your real estate marketing. For instance, if you mostly sell great beachside properties, use language in your marketing messaging to denote your status as one of the premier beachfront property sellers in the region. A catchy moniker, like The Geeky Girls, is simply gravy.
Matt Beall is a prime example of real estate branding done right for several reasons. He built his agency, Hawaii Life, rapidly — more than 200 agents and brokers have joined the firm’s 11 offices in just four years. He’s hosted a brokerage-sponsored real estate conference called Worthshop that has featured numerous big industry names. He positions his firm online as the preeminent brokerage in the state. And, on top of all that, he’s even managed to get his agency some airtime on HGTV, thanks to the aptly named series “Hawaii Life.” In other words, Beall has put in the work needed to build a powerhouse real estate firm and is now focusing on maximizing its potential by getting its name out through various channels.
Not all real estate marketing strategies need to focus entirely on getting in front of consumers. Directing your marketing tactics at your peers can position you as a thought leader in the agent community. Take Thorne and Fauquier, for example: Their RE/MAX-sponsored “Mobile Agent TV” webisode series entails them interviewing the best and brightest in the real estate sector. These shows (like the episode above featuring Placester’s Seth Price) inform agents and brokers all over on how to better their bottom lines with the latest and greatest sales and marketing efforts, emerging technologies, and general business tips. Additionally, though, the series has transformed them into knowledgeable agents in the eyes of their local market. Each and every episode of “Mobile Agent TV” enhances Thorne and Fauquier’s status as a go-to resource.
It pays to work in one of the hottest (literally and figuratively) housing markets in the nation, but even that is no guarantee for success. Miami-area agents Jill Hertzberg and Jill Eber, who have capitalized on their first-name branding opportunity, understand that it takes some special marketing to stand out from the crowded field of real estate professionals operating in sunny Miami-Dade County. Thus, the dynamic duo has worked hard over the last several years to cement themselves as the premier agents not only in South Florida, but across the U.S. and world. Nearly every usage of their simple-yet-elegant logo is accompanied by copy denoting their status as “the #1 agent team worldwide.” When you’ve got the numbers to back up your claims, it’s an easy decision to take advantage of such a title. The Jills don’t rest on this logo and tagline, however — they also make sure to optimize their joint real estate website, produce detailed real estate videos, and take advantage of speaking engagements and other promotional endeavors.
Branding for real estate businesses is primarily accomplished online these days, thanks to a bevy of inbound marketing tactics agents and brokers can implement. But offline marketing methods can also make an impact. For instance, Realtor and Placester customer Travis Greene has added his real estate agent branding to his truck, meaning he can promote his business simply by getting behind the wheel. Offline marketing techniques like this can go wrong (very wrong, in some cases), but Greene manages to incorporate his online branding into the real world effortlessly and attractively. Having a strong internet presence is vital to real estate marketing success, but spending some ad money on things like this can still offer reputational benefits.
As we’ve discussed on the Academy before, agents have a wide array ofreal estate conferences available to them. Some of these conferences cover broad topics, like technology’s role in real estate and how to better organize your team. Others take a different approach — like Hear It Direct, a series of consumer-meets-agent events started in part by Sue Adler. What better way to market yourself than to speak with buyers and sellers in your area and answer their questions? As with the RE BarCamps that have become popular among agents nationwide, Adler’s Hear It Direct conferences have helped close the divide between agents and consumers, and make it simpler for both sides to understand one another. Adler can take a lot of credit for how successful Hear It Direct has become and deserves recognition for her selfless real estate branding. It’s a novel approach to a fundamental idea: Speaking and networking directly with those you want to work with.
You have to go to great lengths sometimes to develop effective real estate agent branding — literally and figuratively. Sacramento-based Realtor Jon Hesse, for instance, flew a great distance to meet up with a branding firm he hired to get his photos taken for promotional images. The results? Well, just look at the “about me” infographic above, which features one of the images taken by the agency. It’s simple, yet shows Hesse is serious about his business because he’s willing to take the time to get professional shots taken. The same branding is used atop his real estate website and on all of his major social media accounts, meaning he’s taking full advantage of the branding services he secured. It can cost a pretty penny to get photos taken by seasoned pros, but if the fruits of that labor end up making you look reputable in the eyes of your audience, it’s more than worth the expense.
When you think “skydiving,” you may think “risky,” but perhaps that’s exactly what Giguere wants you to think: that she’s willing to take risks to help her clients close deals and provide excellent customer service. Look closer at her real estate branding, though, and you realize she’s much more than a gimmick. Giguere has charm and personality to spare, and clearly shows she cares about her clients. Email is a core element of her real estate marketing plans, as shown in this Academy post, while she also spends a great deal of time on her blog to inform the local community about interesting events, venues, restaurants, and other goings-on. Simply put, Giguere goes all out to make herself as personable and relatable as possible — and she passes that test with flying colors.
To become a local, trusted brand name, real estate agents must implement some creative real estate marketing. A high-quality, appealing logo can be a great starting point for establishing your brand, but the real secret to broadening awareness and generating interest in your business is to use your brand marks in as many places as humanly possible. That means doing what Realtor Julian Pilarski has done, creating a beautiful real estate logo (like his below) to use on every page of your site, in your email marketing, atop your social media accounts, on flyers, in ebooks, and any other marketing collateral you create.
Pilarski specifically does an excellent job of using his logo in his real estate videos, as evidenced above. The branding is prominent at the beginning and end of his videos, and is even used in the corner of the screen mid-video. Seemingly small touches like these used hundreds of times over will add up over time and resonate more and more with local real estate customers.
Some agents forget to have a print real estate branding strategy in addition to online tactics. Look to Judith Weiniger’s marketing, for inspiration: She has mastered the art of the real estate mailer. Weiniger sends out print collateral like market reports and a home seller’s guide that are perfectly branded. They feature her agency’s logo, have a unified color scheme, and, most importantly, feature lots of valuable content that educates her audience.
Who do you think will be atop the list when recipients decide to buy or sell? Once again, consistency is key. Weiniger noted in a Placester Academy post that sending out mailers a dozen times annually is ideal. Doing so has helped get her and her company top-of-mind with qualified leads in her market.
Need some real estate branding ideas? Check out our Academy post 75 Ways Real Estate Agents Can Promote Themselves Online. What are some real estate brand examples you’ve seen that you loved? Share some notable instances in the comments section below!
We wanted to keepintouch with you over the years and present to you, the amazing real estate company that we work with, The Boutique Real Estate Group.
After ten years in real estate, we noticed a fatal flaw. The industry is consistently 5-10 years behind in everything they do. Instead of coming up with new ideas, most real estate agents react to old ones or just “keep up”.
We love real estate. That’s why we’re fixing it. No other real estate brokerage in California offers everything we are capable of offering to you. We believe sellers should expect more out of their agent. After all, your agent is marketing one of your family’s most valuable investments. Why not do everything to defend the highest possible sales price?
206 N Madrona Ave #108 is a Gorgeous Model Perfect End-Unit Townhome in The Heart of Brea. Located On A Peaceful Cul-De-Sac This Home Boasts Approximately 1,400 sq. ft. of Living Space with 3 Bedrooms & 2.5 Bathrooms. Open Concept Kitchen with views to Family Room. The Home Lays Out Perfectly into an Open Floor Plan and is Anchored by a Cozy Fireplace In The Family Room. Great Natural Light Beam Throughout This Home. Opulent Master Bedroom & Bathroom with Dual Vanities with Solid Surface Countertops, Custom Paint, Upgraded Floors and Walk-In Closet. Inside Laundry Room, Two Car Attached Garage with your own private Driveway. Great Entertainers Backyard with Plenty Of Room for Friends & Family to Enjoy. Walk to Downtown Brea, Birch Street Promenade, Movies, Improv, Fabulous Restaurants, Nightlife and Award Winning Schools. Low HOA and No Mello Roos.
It’s been two years since I started my journey in the Real Estate Industry. InMan Connect San Francisco is the first big real estate conference I have been to, the other being a workshop in Las Vegas with Mike Ferry. The conference was a full 2.5 days of speakers, workshops, and networking. It was like a wonderful smashup of those who are at the top of the Real Estate Industry, trading info on the newest apps, innovative concepts, tips and crazy ideas.
1. On buyer experience- What is more important to a buyer: Relationship or Convenience? When Redfin CEO, Glenn Kelman took the stage on Day 1, my love/hate relationship with Redfin deepened with a new reality check. Kelman’s team found that when browsing properties online, buyers value the convenience more than the relationship of an agent- every time. The invention of the 4G mobile device allows us the instant gratification of getting what we want at the touch of a screen/button/app. Today’s savvy homebuyer will prefer the agent who can show them the property at that very instant instead of the one who they may have been communicating with on and off.
2. Be efficient or be extinct! Don’t reinvent the wheel- simplify your workflow, and improve your system. By 12 noon each day of the conference, there would be at least 5-10 new apps downloaded on my iPad. In fact, there was a room FULL of little booths set up with the newest apps and goodies available for the world of real estate. A few that definitely stood out to me were Refresh, Twilio, Tempo, HouseCall, Updater, Lenda, and Lumentus.
3. Information asymmetry only helps the sellers with the lemons. In the used car market, people used to have no way in telling if they were going to end up with a bad car since the only person who knew was the person selling it. This resulted in low-baller buyers who factored in repair costs when haggling while sellers with the good cars end up never selling because it wouldn’t be worth it. So the only cars that ended up selling were the bad ones at average used car prices. When purchasing anything of value, people love information. With the largest purchase decision of their life, people want to know everything and anything that may alter their decision about purchasing the home. The Internet is a beautiful thing, but misinformation can be a huge problem. Sometimes things are simply just not true, and at that moment, you need to be the professional who can clarify between fact and myth. Therefore, give your clients all the information they need, give them the resources, and be a trusted filter. A consumer who is educated in the market are becomes the fastest transaction. No one wants a lemon.
4. Uber-fying the real estate transaction. The term “uberfy” started trending at ICSF from the very start and is basically used to describe anything that is able to help bridge the gap between consumer and services. How can we leverage that in real estate? Have an awesome online presence! Be on ZTR (Zillow/Trulia/Realtor.com), have a social network, and answer your phone. Embrace the advances in our industry through technology and make it work for your business. A great agent encompasses a combination of professionalism, local expertise, and a great online presence. There is no point having a great product that no one knows about.
5. Work your angle. There are three types of brokerages out there: Corporate firms (REMAX, Century 21, etc), boutique firms (The Boutique Real Estate Group), and discount firms. Know your advantages and disadvantages when working at each type of firm and make sure it is aligned with how you want to operate your business. As Charles Moore put it, “Safeway can be our neighbor, but my wife shops at Whole Foods.”
6. Rich people like free stuff. Ok, so who doesn’t? There are many new things I’ve learned at ICSF and quite a few I already practice (which makes feel great about myself). Then, there are the things that other top agents do that make my practices look like child’s play. Alex Wang, for example practices vacation stalking where he finds out where his clients go on vacation and literally calls the hotel to make sure they receive an awesome care package upon their arrival. In a big transaction, the little things matter.
7. Take it from the top! Many of us take referrals for granted. So your best friend’s sister needs to buy a home. Instead of assuming the sale, you have to win them over again and again. Start from the top and give them the top service their friend or family promised them!
8. Bake, don’t eat!Guy Kawasaki shares with us on Enchantment: Eaters see that there’s only one cake, the more they eat, the less everyone else gets. A baker says they can make another pie, and everyone can have dessert. The best way to get what you want is to make sure the other person gets what they want first! Bakers are also innovative; they can bake cakes, cookies, or brownies and make everyone feel like they have been taken care of. So if you don’t mind my version: Bake, Serve, then Eat!
9. Build an ecosystem. Often times as real estate professionals, we see ourselves becoming unlicensed counselors, therapists, movers, gardeners, maids, and the list goes on. Have a great list of professionals to offer your clients and focus on your own job- helping your clients buy/sell their home.
10. Put yourself in their shoes. If you were about to move to a brand new country, state, community, what would be the first thing you do? In the Global Luxury Connect session, Gary Gold talked about making a YouTube video helping buyers understand the process of buying a home. Sometimes we get so wrapped up in all of the details of a transaction that we forget to remind our clients of the big picture. Being able to really understand a client’s challenges and actually help them solve it will change everything. Helpful is the new viral!
If there was a #11, it would be to NETWORK! My only regret after the conference was that I didn’t network enough. I got a little too excited that I was going to be visiting NorCal and I jam packed my after conference schedule with other dinners and social events. I highly recommend ICSF to any agent who hasn’t yet experienced it. Many thanks to Raj Qsar for always encouraging and challenging us with the industry’s best opportunities and innovations.